Is the electric vehicle market really ＂wolf coming＂？ Domestic Tesla booked for 3 minutes to complete the first order.

　　Our reporter Dong Yuhan

　　After hanging everyone’s appetite, the domestic price of the people-friendly Tesla Model 3 was finally announced. Yesterday, Tesla announced that it would produce the Model 3 standard endurance upgraded model in the China-Shanghai Super Factory, and officially open the vehicle reservation. The Model 3 standard cruising upgraded version (Tesla China) has a cruising range of 460 kilometers, the starting price is RMB 328,000, and the estimated delivery time is 6 to 10 months. Yesterday, the first order was completed within 3 minutes after the reservation was opened. Even official website had to wait a long time to open the page because of the heavy traffic. It can be seen that Tesla, whose price has dropped to "prefix 3", is still very attractive. Although many netizens spit out that the price of Model 3 is "insincere", for other domestic electric vehicle brands, this time it may really be "the wolf is coming".

　　Netizens spit out the domestic price "insincere"

　　The domestic version of Model 3 standard endurance upgrade version is 49,000 yuan cheaper than the imported version of the same paragraph, but it is still vomited by netizens: "It is a standard endurance version, which saves some tariffs."

　　It is not unreasonable for the owners to vomit. For the domestic version, the basic automatic driving function needs to pay an additional 27,800 yuan, and the fully automatic driving function needs to pay 56,000 yuan. The imported standard endurance upgraded model with a price of 377,000 yuan comes standard with the basic automatic driving function, so the difference is only 21,200 yuan, while the imported long endurance version and other models can even give away the fully automatic driving function for free.

　　According to reports, in terms of performance, the Model 3 standard endurance upgrade version has an acceleration time of 5.6 seconds from 0 to 100 km/h and a speed of up to 225 km/h. Model 3 is Tesla’s third mass production model and its most popular explosion model. In 2018, of the 245,000 new cars delivered by Tesla, Model 3 contributed 138,000 vehicles, accounting for more than 50%.

　　Up to now, there are five Model 3 models on sale in China, with a cruising range of 460 km to 595 km, and the starting price ranges from 328,000 yuan to 522,000 yuan.

　　The new forces of building cars are not to be outdone.

　　"The domestic electric car wails! The launch of the domestic version of Tesla is bound to have a certain impact on the domestic new energy vehicle market, especially for a group of new car-making forces. " When the price of the domestic version of Model 3 was 328,000 yuan, some netizens commented.

　　In the field of luxury electric vehicles, the price is indeed very competitive. For example, the pre-sale price of Weilai Automobile ES6 starts from 370,000 yuan, the unified price of Li ONE is 328,000 yuan, and the official price of Skyline ME7 starts from 366,800 yuan. However, the new forces of making cars do not show weakness.

　　"The domestic version of Model 3 (without autonomous driving) is not competitive, and at least the price should be reduced by another $10,000. Now it is completely different from five years ago. Tesla’s battery advantages and intelligent differences are no longer compared with ours. When Tucki P7 comes out, it will definitely be crushed. " Xpeng Motors founder He Xiaopeng said. Weilai also said that he also has confidence. "It is comparable to the domestic Model 3 in performance and battery life."

　　"Local manufacturing is an important part of Tesla’s provision of truly affordable Model 3 to customers in the region." Tesla revealed that in the initial stage of the Shanghai Super Factory, it is expected that there will be stamping, painting, body welding and assembly workshops, which will be put into operation at the end of 2019. After the completion of the Shanghai factory, it is planned to produce about 3,000 Model 3 electric vehicles per week in the initial stage, and the annual output will climb to 500,000 pure electric vehicles after it is fully put into operation.

　　In July 2018, Tesla officially announced the establishment of Tesla Super Factory 3 in Shanghai, which is the first super factory outside the United States, and will produce Model 3 electric vehicles and future new models for the China market. In January 2019, Tesla Giga Shanghai officially started construction.

　　Independent high-end electric vehicle competition plus code

　　However, "the wolf is coming" not only refers to Tesla, but also major established car companies are making full efforts in the electric vehicle market.

　　At the end of this year, Mercedes-Benz’s first domestic pure electric vehicle EQC will be launched soon, which is a pure electric medium-sized luxury SUV with a cruising range of more than 450 kilometers under NEDC working conditions; Audi’s first pure electric SUV, Audi e-tron, will also enter the China market in the third quarter of this year. In addition, Polestar 2, Volvo’s first pure electric vehicle, has been listed in the China market with an official guide price of 298,000 yuan, which will be put into production early next year and delivered to users one after another.

　　According to the data of the Ministry of Industry and Information Technology, from January to April this year, the national production and sales of new energy vehicles were 368,000 and 360,000 respectively, up 58.5% and 59.8% respectively. At the same time, according to the 2019 version of the subsidy policy for new energy vehicles, the central subsidy has been greatly reduced, and the maximum subsidy for bicycles has been reduced to 25,000 yuan, and all local subsidies will be cancelled. The insiders believe that with the shift from policy-oriented to market-oriented and single competition to multi-competition, new energy vehicles will accelerate the survival of the fittest. For self-owned brand electric vehicle enterprises, in addition to speeding up the technical shortcomings, it is necessary to further establish advantages in after-sales service.

　　In fact, Tesla’s life is not good at this stage. In April this year, a Tesla Model S spontaneously ignited in a residential area in Shanghai. At present, Tesla has not disclosed the results of the accident investigation. In the first quarter of this year, Tesla lost as much as 702 million US dollars and delivered 63,000 vehicles, down nearly 30% from the previous month. China market is undoubtedly Tesla’s "life-saving straw" to expand market sales and realize profitability.

　　"Tesla’s domestic Model 3 price is very competitive. For domestic high-end electric vehicle brands, the price will either go down and occupy the price range of 200,000 yuan; Either going up, going up will directly compete with Mercedes-Benz EQC and BMW iX3 in the price range of 400,000. " China automobile dealers association expert member Li Yanwei said.