Jetta, the ＂national god car＂, planned a powder pet activity at the Guangzhou Auto Show.
Recently, the Insight Report on the Number of Family Cars (2023 Edition) released by Easy Car Research Institute shows that in the first half of 2023, Jetta ranked first in the penetration rate of one car among the purchased families in China, with one car accounting for 84.29% of every 100 Jetta family users. This shows that if the family only buys one car, Jetta is the first choice for many people.
Jetta has more than 5 million users and has long been a veritable "national car". The recognition of so many families is mainly due to Jetta’s meticulous care for users and excellent product strength. During this year’s Guangzhou Auto show, Jetta brand ingeniously planned a warm pet powder show, which is an excellent example.
Practice the promise of "user brand", stick to excellent product quality and escort for travel.
Jetta can win the trust of more than 5 million families, which is the result of persistent care for users. Jetta brand has gone through the initial stage of brand 1.0 and is transforming into a mature "user brand".
In terms of caring for users, Jetta brand continues to upgrade its warm-hearted service. In 2022, Jetta released the strategy of "three experiences" of function, value and emotion, and in August this year, it released the "five-hearted user rights" to continuously optimize the car ownership experience of users throughout the cycle. In September this year, Jetta brand held the second season test drive of "A Thousand Miles of Rivers and Mountains Can Be Jetta", re-taking the Silk Road, punching out magnificent mountains and rivers with users, and narrowing the distance between brands and users.
At the 2023 Guangzhou Auto Show, Jetta brand continued to be a power pet and landed the concept of "user brand". On the afternoon of November 19th, the popular idol "Double Banana Group" in the automobile circle came to the Jetta booth, bringing the "Double Banana Epilepsy" with Guangzhou regional characteristics, and distributing exclusive gifts to fans who celebrated their birthdays in November, making the Jetta booth a sea of joy.
On the evening of the same day, Jetta brand invited users and fans to hold a Jetta pet powder camping party at Yunshan Jianghe campsite, which brought relaxed and free camping experiences such as game interaction and barbecue food, and started a journey of exploring the beautiful life of Yangcheng with users. Wang Xin, director of Jetta brand marketing and project management department, shared that Jetta has accompanied several generations to strive for a better life and create happiness for more than 5 million users. Today, Jetta brand has been established for four years, and has always adhered to the concept of "customer-centered" and continuously deepened its commitment to "user brand".
Wang Xin, Director of Jetta Brand Market and Project Management Department
In addition to the increasingly upgraded customer service, Jetta can be recognized by more than 5 million families, and the quality of Jetta’s models is excellent. Leather is durable and reliable in quality, and it has long been synonymous with Jetta.
Jetta brand models adopt the leading car-making technology, technology, platform and consistent quality assurance standards shared by Volkswagen Group all over the world, and the whole system is equipped with the "three Volkswagen pieces" that have been tested by the market, with pure German control and excellent Volkswagen quality. Moreover, Jetta is also very fastidious in cockpit materials, and is committed to creating a healthier and safer travel choice. Among them, the new Jetta VS7 is a maternal and infant SUV, which pays attention to environmental protection and health in manufacturing technology and parts selection, effectively filters particles and protects human body from electromagnetic radiation through protective systems, and won the title of "five-star healthy car" in China automobile health index evaluation, achieving maternal and infant health in terms of odor, particles and allergens. At the same time, thanks to the continuous implementation of FAW-Volkswagen localization strategy, Jetta brand is providing China families with high-quality, high-tech and low-cost car products with high cost performance.
Excellent product quality has also won the recognition of industry authority. On the eve of the auto show, the new Jetta VS5 won the China Automobile Quality Award for compact SUV issued by China Automobile Quality Network. Previously, Jetta has won many industry authoritative awards in terms of quality. This year, Jetta VA3 and the new Jetta VS5 won the first place in the 2023 China automobile industry in terms of customer satisfaction. It is worth mentioning that the Jetta brand has won the first place in this award for three consecutive years, and all its three models have won the championship honor. This year, the new Jetta VS7 also won the "No.1 quality ranking of medium-sized SUV in the first half of 2023" from China Automobile Quality Network. Jetta brand has been highly recognized by the industry authorities for its pure German manipulation and excellent mass quality, and has escorted users’ travel.
"Ten Gifts" warm heart strikes, helping consumers to start a new life of good travel.
In order to let more consumers enjoy high-quality pure German cars easily and carefree, Jetta brand presented "Ten Gifts" of pet powder during Guangzhou Auto Show, which was full of sincerity.
Continuing the "Double Eleven" carnival fever and limiting the exclusive gifts of the auto show, Jetta brand brings ten surprise gifts such as cash, capital retention, finance, recommendation, replacement, benefiting farmers and making a decision to meet the demand for car purchase with warm-hearted welfare.
Jetta ranks first in the penetration rate of one car for families in China. With its comprehensive strength, Jetta ranks among the top automobile brands such as joint ventures and independent companies, and has won wide recognition from consumers and industries. Taking this as an opportunity, Jetta brand will continue to adhere to the user-centered, constantly upgrade its products and services, practice the promise of "user brand", and bring users a new travel experience of "Jetta with a better life".