Light and shadow, five new ode to the red flag in seventy years
Today, the 2019 Shanghai International Film and Television Festival and the 25th Shanghai Television Festival officially kicked off. It coincides with the 70th birthday of New China. Around this major theme, the main line of praising New China and forging ahead in a new era will run through the 25th Shanghai TV Festival and the 22nd Shanghai International Film Festival. Standing in the new era of carrying forward the past and opening up the future, this year’s film and television festival is full of new ideas, and 70 years of light and shadow are just in full bloom.
New theme
70th birthday of New China.
In order to celebrate the 70th birthday of New China, this year’s Shanghai TV Festival will hold a "Theme Exhibition of the 70th Anniversary of the Founding of New China" to display a number of repertoire posters, video clips, text introductions, etc. of key dramas of the 70th anniversary of the National Day, so as to strengthen the confidence of TV people to forge ahead in the future. The theme of celebrating the 70th anniversary of the founding of New China will not only run through the award ceremony of "Magnolia Blossom" of Shanghai TV Festival, Jin Jue Festival and Golden Goblet Awards Award Ceremony of Shanghai International Film Festival, but also become the important content of Magnolia TV Forum, Jin Jue Film Forum, TV market and film market. For example, the China TV Industry Summit Forum of "Seventy Years of Light and Shadow, New Era of Screen" at Shanghai TV Festival, and the China Film Industry Summit Forum of "Seventy Years of Light and Shadow, Building a Strong Country Dream Together" at Shanghai International Film Festival, film and television people will gather together to look back on the great course of film and television development in the past 70 years and express their aspirations at a new starting point.
During the film festival, the audience can enjoy 14 outstanding China films of different periods and types through the special screening unit of "Memory of Light and Shadow, Classic of the Times" planned to celebrate the 70th anniversary of the founding of New China. These 14 films include: The Wandering of San Mao, the first domestic film released after the founding of New China in 1949; The Sentinel under the Neon Light, which was personally directed by Premier Zhou Enlai; romance on lushan mountain & HELIP in the early 1980s; …
New experience
Follow the movie to Shanghai.
In April this year, Shanghai announced 40 tourist routes with four themes connecting the characteristic resources of 16 districts in the city, and launched the activity of "Millions of citizens see Shanghai". The venue of the Film Festival covers 16 districts in the city. After planning, this year’s Film Festival will launch a cultural and tourist integration activity with the theme of "Traveling with Movies in Shanghai": in the cinemas shown at the Film Festival, the characteristic cinemas with a long history and rich heritage and a number of cinemas with high-tech facilities such as Dolby panoramic sound and LED screens will be integrated into the Shanghai tourist route, and watching movies will also become a new content of traveling to Shanghai; Last year, Shanghai recommended 189 shooting locations to global film and television organizations. During this year’s film and television festival, these shooting locations and shooting bases will also be used as new tourist attractions; During the film and television festival, overseas guests and crews can also visit urban attractions with red memory, Shanghai style spirit and Jiangnan charm through tour guides.
High-tech will also add icing on the cake to this year’s film and television festival. For example, for the first time, the Jin Jue Festival and Red Carpet of this year’s film festival will be broadcast live in 5G+4K by the 4K channel of the Central Radio and Television General Station, which will not only make the audience feel the atmosphere of "world movies, home of China" as if they were there, but also become the first case in which China uses the cutting-edge media technology to broadcast live international large-scale cultural activities; During the TV Festival, the "Magnolia Guided Tour" VR Experience Exhibition will be held in Shanghai Museum of Contemporary Art, and 24 VR works from all over the world will be displayed … … This is the welfare brought by science and technology to the audience, and it is also a brand-new experience brought by Shanghai, a modern city, to film and television audiences.
New works
World premiere attracts attention
As one of the most important platforms for international TV exchange and cooperation in Asia, the Shanghai TV Festival, the Magnolia Award, not only reviews and reviews outstanding TV programs at home and abroad in the past year, but also plays the role of a weather vane. During the TV Festival, Shanghai audiences can visit the Chinese Art Palace, Mercedes — In the Mercedes-Benz Cultural Center, Shanghai Museum of Nature and Shanghai Museum of Contemporary Art, 32 outstanding Chinese and foreign TV works of 27 films are watched. In this year’s TV series screening, a number of outstanding TV series, including some short-listed works of Magnolia Award, will appear one by one. In these latest masterpieces, the audience can experience different life and life, and also see the most vivid creative ideas of the world’s film and television people.
At the film festival, there are also many new works premiered in the world, especially the new appearance of Chinese films: 72 hours in the school district with Shanghai cultural characteristics, Young Sangji adapted from Mao Dun literature prize winner Alai, and the director’s debut "Hulunbeier City" & HELIP; …
New friend
The circle of friends has expanded again
This year, 1,772 films from 39 countries and regions in Asia signed up for the 22nd Shanghai International Film Festival, more than ever before. In the screening section of this year’s film festival, five series exhibitions of Asian national films were planned for the first time, focusing on Indonesia, focusing on Iran, focusing on Thailand, Indian customs and Japanese film week. More films from Asian countries can also be seen in the "Belt and Road" film week, Jin Jue finalists, Asian newcomer award nominees and other screening units.
Referring to the "Belt and Road", 53 countries and regions have applied for 1,875 films along the "Belt and Road" this year, and the number has further increased. On the first day of the opening of this year’s Shanghai International Film Festival, the "Belt and Road" Film Festival Alliance will introduce the "new faces" of seven film festivals recently joined, and release the new contents of this year’s "Belt and Road" film week. This year’s "One Belt, One Road" Film Week of Shanghai International Film Festival will show 24 films recommended by film festivals from various countries and regions. Representatives from 38 film festivals from 33 countries and regions will gather in Pudong New Area to participate in a series of activities such as film exchange, roundtable forum, cultural tour, film night, etc., so as to deepen their understanding of each other’s civilizations and further cooperate in joint construction and sharing.
New talent
Stimulate the vitality of the film and television industry
On the basis of the Asian Newcomer Award held for many years, this year’s film festival will also launch the "SIFF ASIA" architecture. Among them, the Asian Film Salon is a newly established project this year, which is scheduled to be held on the morning of June 19th. It will design three links, namely, "Asia Newcomer Award Chairman’s Dialogue", "Youth Film Creation Experience Sharing" and "How Newcomers Go to the Market", and invite Asian film industry authorities and Asian film newcomers to start a dialogue on various topics such as Asian film talent incubation, youth film creation sharing, and Asian film publicity and distribution, so as to enhance communication and interaction between Asian films and promote cooperation among Asian films. Make joint efforts in exchanges and mutual learning, cultivate the new strength of Asian films and stimulate the development vitality of Asian films. Our reporter Wu Xiang.