Xiaomi auto conference, set the file!

The Xiaomi auto conference, which has received much attention from the market, has finally confirmed the schedule.

On December 25th, the official Weibo of Xiaomi Automobile announced that the Xiaomi Automobile Technology Conference will be held at 2pm on Thursday, December 28th, 2023. Weibo, Lei Jun, said on December 25th that this time, only technology was issued, not products. According to previous news, Xiaomi Automobile will be listed in 2024.

When Lei Jun talked about Xiaomi’s automobile business a few days ago, he said that Xiaomi was doing it in a way of "determined to win"

Determination of vehicle type and battery, etc.

Xiaomi automobile terminal sales and other work to promote.

With the approaching of Xiaomi Auto Conference, recently, the appearance, model catalogue and battery patent of Xiaomi Auto were disclosed. Some Xiaomi homes in Beijing, Shanghai and other places have started the confirmation of the display of cars.

"Our first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion. We spent more than 10 times. After I have such a grasp, I will do it in a way that I am determined to win. " Lei Jun said that Xiaomi has many natural advantages in making cars, because the essence of smart electric vehicles is the integration of automobile industry and consumer electronics industry, which is a great integration, so entering the automobile industry is challenging for Xiaomi, but overall the difficulty is controllable.

Lei Jun said that in the past six years, the compound annual growth rate of Xiaomi’s R&D investment was as high as 38.4%. It is estimated that the total R&D investment will exceed 20 billion yuan in 2023 and 100 billion yuan in the next five years. High-intensity R&D investment has injected strong impetus into the upward growth of millet.

After completing the training of store managers in some cities, Xiaomi Automobile has also made new developments in terminal sales. Some Xiaomi homes in Beijing, Shanghai and other places have started the confirmation of the display of cars. The staff of Xiaomi Home Store in Shanghai introduced that the Xiaomi show car will arrive at the store in the first quarter of next year. Similar to Huawei’s offline stores, Xiaomi Auto will also become an exhibit in Xiaomi Store.

The Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (the 72nd batch) issued by the Ministry of Industry and Information Technology on December 12 shows that the manufacturer of Xiaomi SU7 is Beijing Automotive Group Off-road Vehicle Co., Ltd., and there are two versions, the difference lies in the battery pack capacity and cruising range. The battery pack capacity of the two versions is 73.6kWh and 101kWh respectively, and the corresponding battery life is 668/628km and 800/750km respectively.

Xiaomi Automobile Technology Co., Ltd. applied for the patent of "battery and body integrated structure, vehicle" which was also announced a few days ago. The new patent is conducive to improving the integration of vehicles, reducing the weight of the body structure, realizing the lightweight of vehicles and improving the cruising range of vehicles.

At the previous Xiaomi new product launch conference, Xiaomi released the 澎湃 OS operating system, which is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to Lei Jun, Xiaomi 澎湃 OS is based on the integration of deeply evolved Android and self-developed Vela system, rewriting the underlying architecture and making a "public base" for the future Internet of Everything.

Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (Seventy-second Batch)

New car information is strictly confidential.

The predicted starting price is below 200,000 yuan.

Xiaomi keeps information about new cars strictly confidential. Xiaomi Group recently introduced that it was verified that in November and December, 2023, three former employees of Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" organized by external brokers and investment institutions without permission for the purpose of collecting "consulting fees", which fabricated and spread a lot of false and untrue information, seriously misleading the market and disrupting the normal business development of Xiaomi Automobile.

The above three employees, namely Yu Moumou (former employee of the electronic control system and software team), Shi Mou (former employee of the stamping and casting process team) and Zhang Mou (former employee of the mass production quality team), have seriously violated the Code of Conduct for Xiaomi Group employees and the confidentiality obligations stipulated by the company. Xiaomi Group has dismissed them and never hired them, and has been investigated for legal responsibility according to law. At the same time, Xiaomi Group reserves the right to pursue legal responsibility for brokers and investment institutions that organize related activities.

A spokesperson for Xiaomi Company said that Xiaomi Group will pursue malicious leaks, malicious rumors and rumors in the end according to law.

According to the latest research report, Xiaomi’s new car SU7 is positioned as a medium-sized and large-sized pure electric coupe, which is designed for Tesla Model 3, but compared with Tucki P7i/ Tesla Model 3/ Zhijie S7/Han EV and other competing products, the new car price is lower, the estimated starting price is below 200,000 yuan, and the overall price is between 200,000 yuan and 300,000 yuan, and the body size (length 4997mm) and wheelbase (3000mm) are larger, which is in line with Xiaomi’s consistent pricing style. After calculation, the annual sales volume of the car market in the range of 200,000-300,000 yuan is about 1.5 million, which is a broad market for Xiaomi. It is estimated that the annual sales volume of new cars will reach 70,000-80,000. At present, the progress of Xiaomi’s car-making exceeds expectations. In the follow-up, Xiaomi will use the traditional OEM production capacity to achieve rapid vehicle launch and capacity replication through OEM and sub-brands to ensure the growth and explosiveness of the company’s sales.

Editor: Zhan Xue Proofreading: Feng Wenjun Picture Editor: You Feifei