In 8 months, the sales volume exceeded the whole year of 2023, and Jietu took the position of ＂China Travel Off-road SUV Leader＂.

Deliver a Jetway in one minute, the sales volume from January to August exceeded the whole year of 2023, and it has entered the "50,000 clubs" in August …

At the Chengdu Auto Show, which opened on August 30th, Jietu Automobile once again confirmed the title of "Car Ring Explosive Manufacturing Machine" with its explosive new cars in different market segments and soaring market sales data.

Behind a series of data, Jietu speed not only broke the curse of traditional off-season, but also far ahead of the whole industry.

"In 2026, the single-brand sales of Jietu Automobile will definitely exceed 1 million units." Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., reiterated the goal of’ one million vehicles’ at the seventh Jietu Automobile Fan Festival held not long ago.

At the Chengdu Auto Show, Zhang Chunwei, general manager of the marketing center of Jietu Brand Division, once again stated, "I believe that this year, it will definitely and surely achieve an annual sales of 500,000 vehicles."

What makes this "untimely" young brand keep growing and stand out among many new automobile brands? This is inseparable from the brand’s insistence on the "travel+"strategy.

Taking the Chengdu Auto Show as an example, Jetway once again demonstrated its ability to travel off-road, bringing its four-wheel drive versions of Shanhai L7, Shanhai L6, Shanhai T1 and Shanhai T2, as well as Jetway Traveler, Wings of Traveler Silver Dragon, Jetway Travel BOX, etc., from fuel to hybrid, from mass production cars to refitting, it brought two series of vehicles for consumers: family travel and off-road travel.

The sales volume in 8 months exceeds the whole year of 2023, and Jetway has no off-season.

There is a low season in the automobile market, but Jetway has no low season.

In 2024, the competition in China automobile market is unprecedented. According to the statistics released by the Association, from January to July, the national passenger car market had a total retail sales of 11.556 million vehicles, up 2.3% year-on-year; Among them, the retail sales in July was 1.72 million vehicles, down 2.8% year-on-year and 2.6% quarter-on-quarter.

On the other hand, Jietu Automobile, however, is far ahead of the whole industry in the current market downturn. From January to August this year, the cumulative sales volume of Jietu Automobile reached 3,160 million units, which has surpassed the total sales volume in 2023 (315,167 units); In August, the sales volume reached a new high, reaching 51,785 vehicles following the continuous breakthrough of 40,000 vehicles in June and July, an increase of 84.9% year-on-year, and entering the "monthly sales of 50,000 clubs" for the first time.

The increase in sales volume benefited from a series of explosive models: Jetway Traveler, which was listed last year, sold more than 100,000 vehicles in nine months, ranking first in the sales volume of "Square Box"; Shanhai T2, which was listed in April this year, broke the sales record of mixed box in four months. Jietu X70 series, the cornerstone product of Jietu Automobile, has sold 760,000 vehicles in the past six years.

From family travel products to cross-country travel products, Jietu Automobile can become an "explosive manufacturing machine", which is inseparable from accurate judgment of market demand and market trends, as well as rapid response and execution.

Excellent market performance has also boosted the status of Jietu automobile industry. By the end of July, Jietu Automobile ranked 17th in the overall market, the SUV market ranked 9th, and the independent fuel SUV market ranked TOP3.

Either the first or the only, the speed of Jietu is the victory of brand ecology.

"Either the first or the only" is what Li Xueyong said when he talked about the hybrid technology platform of Jietu automobile. This pursuit has penetrated into all aspects of Jietu automobile.

Since its birth in 2018, Jietu Automobile has created one industry record after another by virtue of "Jietu Speed", breaking one inherent cognition after another.

Just as "all greatness stems from the persistence of the initial heart", Jietu Automobile has always adhered to the "travel+"strategy, created a "travel+"ecology, and continued to make full efforts in the two major areas of "travel+products" and "travel+ecology".

At the level of "travel+products", Jietu Automobile has continuously improved its product system covering different market segments by means of "+off-road",+space ",+intelligence" and+health "through differentiated positioning and accurate market insight to meet the diversified needs of different consumers.

From the early explosion of family travel market-Jetway X70 and Jetway X90 series, to the explosion of cross-country travel series-travelers, mountains and seas T2, and then to the modified car brand JMK, Jetway Automobile takes technology as the cornerstone and responds quickly to changes in consumer demand and market trends.

Taking the off-road travel sequence as an example, Jietu Automobile started from the bottom technology and relied on the Kunlun off-road platform, which was born out of Chery’s 27-year technical accumulation, to provide the vehicle with industry-leading technologies such as intelligent off-road, super hybrid, off-road intelligent cabin, off-road intelligent driving, off-road ecology, etc. With the advantages of long battery life, high safety and high reliability, it consolidated the position of the off-road travel sequence as "the hard-core role of science and technology and the shoulder of off-road travel".

At the level of "travel+ecology", Jietu Automobile provides more convenience and fun for car owners and fans by means of "good things",+rights ",+post station" and+tide reform ".

According to official data, the Jietu user platform already has 1,000+travel goods, and 1,128 travel stations have been built, including not only camping sites for suburban travel, but also long-distance travel stations such as Duku Highway, Qinggan Great Ring Road and G318.

For a long time, Jietu Automobile has understood the truth that "users are king" and shared the beauty of travel together through user creation, user communication and user reputation. The annual Fan Festival, Oktoberfest, Lobster Festival, etc. are full of users’ emotional values.

In the field of brand marketing, Jietu Automobile pioneered the industry, adhered to the omni-channel marketing strategy of online and offline integration, won user recognition through the "three best" marketing concept, and realized direct contact with 209,412 users through three 100% direct connection projects.

Family Travel & Cross-country Travel, More Explosive Products on the Road

Seven years later, "Speedway" is still working miracles.

Taking Chengdu Auto Show as the stage, Jietu Automobile once again stepped up its horsepower and worked hard for the goal of "selling 500,000 vehicles in 2024".

Shanhai L7, the pre-sold "big family and seven-seat electric hybrid SUV", redefines the value standard of electric hybrid SUV with its four core advantages of "high performance, large space, more comfort and new experience". Shanhai L6, which went on the market a week ago, has made a new choice for young people’s electric hybrid SUV by virtue of its bright spot of "beauty, material and worry-free".

The advanced mountain and sea T1 of urban SUV, the champion traveler of square box sales, and the "more fashionable, wilder and more interesting" Jietu JMK Yinlong Wing … have further enriched the product matrix of Jietu automobile off-road SUV, providing consumers with more diversified choices.

In particular, the modified brand JMK Yinlong Wing will make every user feel the unique value brought by Jetway through more personalized and customized car solutions, so that every traveler who loves freedom and yearns for the distance can find his own "travel partner" in Jetway.

Pass on the "Travel+"culture and make the world fall in love with "Chinese cross-country"

Just as "life is more than just a short distance", Jietu Automobile, as a part of "export-winning Chery", also has a broader sea of stars. The models under the brand that have been listed or are about to debut in the future will also go abroad while facing domestic users, and pass on the beautiful life of "Travel+"to all parts of the world.

"The flowers in the wall are fragrant both inside and outside." At present, Jetway models that have been sold all over the world have not only been highly praised by local authorities, but also won the hearts of users. In Saudi Arabia and other markets, many car owners even put license plates worth millions of dollars to foil the Jetway models they bought.

In Saudi Arabia, Chile, Egypt and other countries, Jetway has won the honors of "Best Mid-size Car", "Recommended Model of the Year", "Best Design Award" and "Best Seven-seater Car of the Year" respectively.

In Ecuador, Uruguay and other countries, Jetway has maintained excellent results in the market segment TOP2. It is worth mentioning that Jietu Automobile has won the "No.1 brand market share" in Angola market and "No.1 SUV single product sales" in Peru market.

As Li Xueyong said, "One world, one journey, one trip+",Jetway Automobile is making the world fall in love with "Chinese off-road" with its firm belief and innovative courage.

tagIn the seventh year of the brand’s establishment, under the guidance of differentiated positioning, Jietu Automobile is still running at "Jietu speed" to meet the needs of users with technology and strength.

If we want to use one sentence to summarize the reason of "quick speed", it is the best reward for "standing high strategically, seeing accurately, grounding tactics and paying attention to practical results" Strategically, Jietu brand aims at "China Travel Off-road SUV Leader" and finds out the track breakthroughs such as "Travel+",new energy transformation and overseas export; Tactically, Jietu people treat every user with a real attitude and down-to-earth efforts, and pass on the beautiful life of travel to the whole world.

In the future, with the improvement of brand ecology and the continuous upgrading of product matrix, Jietu will surely run out of a more brilliant road of new quality productivity and become the leading brand of off-road SUV in China and even the global automobile market.