CCTV News:The main economic indicators released by the National Bureau of Statistics yesterday (April 18) showed that in the first quarter, production demand stabilized and rebounded, employment prices were generally stable, and economic operation started well.

In the first quarter, the gross domestic product (GDP) was 28,499.7 billion yuan, a year-on-year increase of 4.5% and a quarter-on-quarter increase of 2.2% over the fourth quarter of 2022. After a major decisive victory in epidemic prevention and control, China’s economy gradually picked up and stabilized, once again demonstrating the resilience and vitality of the big country’s economy.

Fu Linghui, spokesperson of the National Bureau of Statistics:In the first quarter, with the rapid and smooth transition of epidemic prevention and control, various policies and measures to stabilize growth, employment and prices were put forward, and positive factors accumulated, and the national economy stabilized and rebounded, making a good start.

Since the beginning of this year, the demand side has continued to improve. The state vigorously implements the strategy of expanding domestic demand and gives priority to restoring and expanding consumption. Under the action of various measures to boost consumption, market sales picked up rapidly. In the first quarter, the total retail sales of social consumer goods increased by 5.8% year-on-year. The service industry grew by 5.4% year-on-year, 3.1 percentage points faster than the fourth quarter of last year. Investment in fixed assets increased by 5.1% year-on-year, among which investment in social and people’s livelihood increased by 8.3% year-on-year, which contributed to the improvement of people’s livelihood.

The supply side is continuously optimized. In the first quarter, the added value of agricultural planting increased by 3.6% year-on-year, and the supply of food security and important agricultural products was more emboldened. The recovery of industrial production was accelerated, and the added value of industrial enterprises above designated size increased by 3.0% year-on-year, 0.3 percentage points faster than that in the fourth quarter of last year, including 3.9% in March, with a growth rate of 1-mdash; It accelerated by 1.5 percentage points in February.

The market vitality is gradually enhanced, and the business entities are expected to improve. In the first quarter, the added value of small and micro enterprises above designated size increased by 3.1% year-on-year, and the prosperity index of small and micro industrial enterprises below designated size also increased by 1.7 percentage points compared with the fourth quarter of last year.

Dong Wei, Executive Vice President of Tsinghua University China Institute of Development Planning:In the first quarter, the recovery of many economic indicators was accelerating. This shows that the central government’s judgment on the economic situation is full and accurate, the implementation of macro-policy combination boxing is accurate and powerful, and the implementation of central policies by all parties is solid and effective, and China’s economy is constantly moving forward on the road of high-quality development.

The new development concept is deeply rooted in the hearts of the people, and the new development pattern is accelerated.

In the first quarter, the contribution rate of final consumption expenditure to economic growth reached 66.6%, which was higher than the contribution of total capital formation. The continuous strengthening of the basic role of consumption is conducive to better coordinating the expansion of domestic demand and deepening the structural reform of the supply side, and enhancing the power and reliability of the domestic big cycle.

To build a modern industrial system, the quality and level of the supply system have been continuously improved. In the first quarter, 23 of the 41 major industrial sectors maintained year-on-year growth, and the growth rate of added value of 20 industries rebounded from the fourth quarter of last year. Among them, the growth of equipment manufacturing industry is particularly obvious. The added value in the first quarter increased by 4.3% year-on-year, and the contribution rate to the growth of industrial enterprises above designated size reached 42.5%. Investment in high-tech manufacturing increased by 15.2% year-on-year.

High-level opening-up and solid progress. In the first quarter, China’s total import and export of goods increased by 4.8% year-on-year, and the total import and export of goods to countries along the Belt and Road increased by 16.8% year-on-year. In the first two months, the actually utilized foreign capital increased by 6.1%.

Yuan Da, Director of the National Economic Comprehensive Department of the National Development and Reform Commission:With the detailed implementation of the decision-making arrangements of the CPC Central Committee and the State Council, the policy effect will be further manifested, the dynamic vitality will be further released, the market confidence will be further enhanced, and the economic recovery will be further consolidated and expanded.

Tang Zhenyu, one of the singers, was provided by the interviewee.

　　On July 29th, the propaganda song MV "One Mission One Dream" of the 2019 World Police Conference created by Chengdu police was released. This is also the first theme song created by Chengdu police.

　　Thirteen policemen from Chengdu Public Security Bureau spent two months making Chinese and English lyrics and filming MV. Compared with this past police song, which focuses on the grand background, this song can be said to be a "love song" dedicated to police and firefighters all over the world. "Ordinary hero, leaving a determined figure. In different territories, we all carry heavy burdens, day and night, and we fight to the end in order to leave a great body. " Pay tribute to the ordinary heroes around you!

　　It took two months for the police to create their own songs for the World Police Association.

　　"Have a common name, the same mission. Leave footprints of youth for the same dream. Wind and rain, guarding the dawn of expectation, we are all the brightest stars. " On July 29th, the song "One Mission, One Dream" and MV were released simultaneously. The whole video is 3 minutes and 35 seconds, and the lyrics are positive and inspiring.

　　Chengdu Business Daily-Red Star News reporter learned that the songs and MVs were produced by 13 people, all of whom were Chengdu police, which lasted for two months. Songs and lyrics were created by Liu Jin; Song production is performed by Liu Jin and Li Weitong; The concert was performed by 11 police officers in Chengdu, among whom Liu Jin, Huang Cong, Tang Yuanyuan and He Jiachen were policemen, Lin He Xu and Tang Zhenyu were auxiliary policemen, and the video was jointly performed by the auxiliary police of Chengdu Public Security Police.

　　If you are careful, you will find that Liu Jin, Tang Yuanyuan, Cheng Shi and Lin He also appeared in this year’s CCTV Lantern Festival, and their performance of "We Are All Dreamcatchers" pushed the party to a climax.

　　In order to make the propaganda songs have better communication effect, some of the lyrics are in English. English lyrics were written by He Jiachen, a policeman of Chengdu Public Security Bureau. "Because the World Police Association belongs to police and firefighters from all countries in the world, we want to use English to make it easier for everyone to understand, which is also prominent ‘ One mission, one dream ’ Propaganda language. " He Jiachen said.

　　Huang Cong, one of the singers, said: "When singing this song, the lyrics are catchy and positive. I hope this positive energy can be conveyed to the police and firefighters all over the world, so that they can feel the enthusiasm of the Chengdu police."

　　Focus on the contestants and dedicate them to police and firefighters around the world.

　　The title of the song "One Mission, One Dream" is actually the slogan of this World Police Association. In the song MV, some events of the World Police Association were incorporated, including basketball, boxing, swimming, weightlifting and long jump.

　　Compared with the grand background of the two World Police Games propaganda songs released in the early stage, this video focuses more on the police and firefighters themselves, including the video materials of Chengdu police participating in the World Police Games in previous sessions, as well as the pictures of police and firefighters helping others all over the world.

　　Video MV framing is mainly conducted by Chengdu Public Security Bureau and Century City New International Convention and Exhibition Center. Century City New International Convention and Exhibition Center is not only one of the venues that undertake many World Police Games such as Taekwondo, Dodge Ball and Ice Hockey, but also the location of the World Police Athletes Village.

　　"The whole song revolves around the slogan of this World Police Conference ‘ One mission, one dream ’ Come. For police and firefighters all over the world, it is necessary to maintain national social stability and safeguard people’s peace. " Liu Jin revealed that the whole song creation and MV shooting took two months, and it was completed on July 28th. On July 29th, it was launched through Chengdu Public Security Bureau @ 京京京京京京京京京京京.

　　At present, the video has been released in Tik Tok @ Chengdu Public Security and WeChat WeChat official account @ Ping ‘an Chengdu, and the number of songs played has exceeded 670,000 times.

　　NBA star tim hardaway sends blessings to the World Police Association.

　　A few days ago, NBA legend Tim Hardaway and his son — — Tim Hardaway Jr, an active Dallas Ranger, sent a blessing to this World Police Games: "The 2019 World Police and Firefighters Games will be held in Chengdu in August. Welcome to Chengdu! I wish the event a complete success! "

　　Thailand’s team prepares for the World Police Conference.

　　On July 23rd, the team of Thailand World Police Association conducted training, including tennis, table tennis and shooting. The sponsors of the Thai team expressed their wishes to the Chengdu World Police Association, hoping that the Chengdu World Police Association would be a complete success and that teams from Thailand and other countries would achieve good results.

　　Cambodian team prepares for the World Police Conference.

　　On July 11th, the table tennis team and karate team of Cambodia World Police Association prepared for the World Police Association. The players were holding table tennis bats, with firm eyes and active training. On July 15th, the track and field athletes of the Cambodian World Police Association prepared for the World Police Association. Under the scorching sun, the team members kept training on the field, and running, pole vault and hurdles were all their training items.

　　/player style/

　　From losing weight to loving running

　　There are a group of dream catchers at the World Police Marathon.

　　On August 8th, the 18th China Chengdu 2019 World Police and Firefighters Games (hereinafter referred to as "World Police Games") was held in Chengdu. On the morning of August 9th, the World Police Half Marathon will take the lead in Dujiangyan. At that time, six contestants from Qingbaijiang Public Security Bureau will compete with many policemen and firefighters from all over the world to start for their dreams!

　　Speaking of Chengdu police who can run marathons best, Deng Yong, a policeman from Qingbaijiang Branch, must be on the list. In August, 2017, Deng Yong won the fourth place in the 10km cross-country race and the sixth place in the half marathon at the 17th World Police Conference held in Los Angeles, USA. The best score of the individual marathon was 2 hours and 43 minutes, which was close to the standard of 2 hours and 34 minutes for a first-class professional marathon athlete.

　　"If there is another way in life, I may become a professional marathon athlete." Deng Yong said that since he joined the police for nine years, he has traveled all over the country’s famous racetracks, and he has left his presence in Chongqing, Xi ‘an and Shanghai.

　　When he first joined the public security work, Deng Yong was assigned to Qingquan Police Station, which is far away from Qingbaijiang City. Since he was a child, he liked long-distance running and stopped physical exercise because of work and life, and his weight suddenly increased from more than 60 kilograms to 85 kilograms. In an incident dealing with school bullying, several youths ran away when they saw the police coming. Deng Yong, who won the long-distance running championship on campus many times, was defeated, and none of them caught up. He secretly made up his mind that he must regain his former style.

　　From then on, Deng Yong practiced running whenever he was free. All the streets, village roads, mountain roads and ridges in Qingquan Town are covered with his running and working footprints. A few months later, Deng Yong’s weight dropped to 60 kilograms, and his running speed came back. Gradually, he found the feeling of being the champion of long-distance running.

　　In recent years, Deng Yong has participated in more than 30 marathons, and won the first place in armed cross-country race and mountaineering in provincial and municipal police and firemen’s games. Today, Deng Yong is one of the best police officers in Chengdu, and he has also led a large number of colleagues to join the long-distance running team. He said: "Long-distance running can not only exercise physical fitness, but also find unique happiness from it."

　　Speaking of the goal of this year’s World Police Games, Deng Yong bluntly said that there is no goal, and running on the track is success.

　　Wang Xinhua, a policeman of the patrol brigade of Qingbaijiang Branch, also participated in the World Police Marathon, and his running course also started from "losing weight". At the beginning of running, Wang Xinhua could only stick to 5 kilometers at a time, and the speed was also very slow. After a month, you can run 10 kilometers, not only the speed is improved, but also the weight is reduced by 5 kg. This gave him great confidence, and slowly, from losing weight at first to falling in love with running later, running gradually became a part of his life.

　　"It is an honor to participate in a world-class competition at home. Fortunately, this honor has come to me." Wang Xinhua said, "I hope to break through myself on the track of half marathon. Men who run are generally not too bad luck!"

　　(Chengdu Business Daily-Red Star Journalist Yan Xue)

Enjoy the water in front of the gate, clear the shore and enjoy the egrets in the green city center. Haizhu Wetland welcomes the 10th anniversary of its opening on September 29th, and frequently refreshes the species records. When you look up, you can enjoy the water and clear the shore, and the egrets in the wetland center … A beautiful picture of harmonious coexistence between man and nature is slowly unfolding in Guangzhou. Since the 18th National Congress of the Communist Party of China, Guangzhou has taken the continuous improvement of the ecological environment as the goal and the rectification of the central ecological environmental protection inspector as the starting point, deepened the battle for pollution prevention and control, continuously promoted the modernization of the ecological environment governance system and governance capacity, and provided a solid ecological environment guarantee for Guangzhou to accelerate the realization of the new vitality of the old city and the "four new achievements". As the sun sets, the horizon of Guangzhou opens a gorgeous sunset glow. From basking in the blue sky and white clouds, to basking in colorful clouds, to charming rainbows, there are more and more beautiful moments that can be displayed in the circle of friends of Guangzhou people. Behind these beautiful pictures is inseparable from the continuous improvement of air quality in Guangzhou. In 2021, when the meteorological conditions were unfavorable year-on-year and the precipitation was greatly reduced year-on-year, Guangzhou’s ambient air quality reached the standard for two consecutive years, and PM2.5 reached the standard stably for five consecutive years, maintaining the best among national central cities. From January to June 2022, the proportion of days with excellent air quality (AQI compliance rate) in Guangzhou was 91.7%, up 5.0 percentage points year-on-year, ranking first among 21 cities in the province, with an average concentration of PM2.5 of 20 μ g/m3. PM2.5 is an important indicator to measure the air quality of a city, and it is also one of the main causes of haze pollution.In March 2012, Guangzhou officially announced that the hourly real-time concentration and daily average concentration of PM2.5 were included in the regular publication scope, and "read the air" with the citizens. Since then, the average concentration of PM2.5 in Guangzhou has continued to decline, from 53 μ g/m3 in 2013 to 24 μ g/m3 in 2021, a decrease of 54.7% in 9 years. In 2014, Guangzhou put forward the "nine-character tactic" of "reducing coal, controlling cars, reducing dust and reducing oil smoke". Up to now, a total of 13,500 pure electric buses have been popularized and applied, basically realizing the pure electrification of buses; 1.75 million pure electric cruise taxis, accounting for more than 80%; The pure electric network has about 96,200 taxis, accounting for more than 97%; According to the regulations, the industrial coal consumption in 2021 will be reduced by 6.1 million tons compared with that in 2013, thus reducing pollutant emissions from the source. After the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader chose Guangdong for his first visit to the local area. In Donghaoyong, Yuexiu District, Guangzhou, General Secretary of the Supreme Leader pointed out that Donghaoyong and greenways all over Guangdong are partial details of beautiful China and sustainable development. If all these details are well done, the grand blueprint of beautiful China can be realized. Guangzhou keeps in mind the earnest entrustment of the Supreme Leader General Secretary, makes every effort to improve the quality of the city’s water environment and embarks on a new round of water control. In January 2014, Guangzhou set up river captains in 51 pilot rivers included in the South Guangdong Water Cleaner Action Plan; In 2016, the river length system was fully launched; In 2017 and 2018,In the whole province, the "Implementation Plan for Full Implementation of River Length System in Guangzhou" and "Implementation Plan for Lake Length System in Guangzhou" were first introduced, and the work of river length system was upgraded. Liedeyong is an ancient river flowing through the CBD of Guangzhou Pearl River New Town. In the Liedeyong section in front of the Pearl River Park, there are more than ten egrets on the shallow riverbed. They sometimes hover in the air, sometimes feed in the water, and sometimes stop on a stone to comb their feathers. Among the high-rise buildings in the CBD, a group of egrets live happily. Why do egrets love hunting Deyong? The reporter found that the water quality of Liedeyong in front of the Pearl River Park is clear, but the water level is low, and the aquatic plants at the bottom of the chung grow wantonly, occupying 1/3 of the river. Min Yang, chief engineer of Tianhe Water Affairs Bureau, told the reporter: "This is the result of practicing the concept of low-carbon water control in Tianhe District, and the effect is good. This is not, it has attracted egrets to settle down! " In recent years, Guangzhou has vigorously promoted the ecological self-purification of rivers, deeply practiced the concept of low-carbon ecological environmental protection, implemented the natural water level operation of rivers, and used the tail water of sewage plants to carry out ecological water replenishment; Reducing river flow and dredging, cultivating water-loving plants, giving full play to the ecological self-purification function of rivers and achieving good results. In the central cities of Pearl River Tianzi Wharf, Haixin Bridge, Liedeyong, Chebeiyong and Datansha Island, groups of egrets fly and play. In today’s Guangzhou, the water quality of 20 national and provincial examination sections has all reached the standard, 197 black and odorous water bodies have maintained the standard of "long-term system and long-term cleaning", and the long-term system of rivers and lakes has been encouraged by the state twice;Won the title of national demonstration city for black and odorous water treatment, national water-saving city and national sponge city construction. In the western suburbs of Guangzhou, Dashahe Bidao is deeply loved by the public. Near evening, some people are running on Bidao Road, and some people are sitting around in a small pavilion near the chung. Ms. Liang, who is walking, told the reporter: "I am very happy to have such a beautiful Bidao at my doorstep! In the past, it was a wetland park, and the trees were messy because of neglect of management. After the renovation and upgrading, it has become beautiful. I will go for a walk here every day, and there are many people camping here on holidays. " Bidao, known as the upgraded version of urban water control, has basically solved the problem of black and smelly water quality in rivers, and Guangzhou has fully implemented the requirements of the provincial party committee and government for the construction of Bidao in Wan Li, realizing the transformation from simple water control to comprehensive urban management, truly paying off the water, returning the water to the people, returning it to the shore, and creating an ideal water life. Since 2019, Guangzhou has proposed to shape the three major Bidao life circles in the north, south and central regions according to the layout of mountains and rivers in the north, modern in the middle and water towns in the south of Guangzhou. By June, 2022, the mileage of Bidao completed in Guangzhou had reached 914 kilometers. Under the blue sky, between the clear waters, there are fish jumping and insects singing, laughter and joy … Guangzhou is striving to write a new chapter in the construction of beautiful China! Case Analysis The "Xanadu" in front of Guangzhou’s neighborhood stood on the Guang Zhouta and looked south. A piece of green appeared in the southern section of the central axis, with fruit trees, rivers and lakes intertwined. This is the largest and most well-preserved downtown wetland in China’s megacities-Haizhu National Wetland. In recent ten years,It has become a national and world-renowned ecological business card in Guangzhou. As the only island area in Guangzhou surrounded by the Pearl River, the coastline of Haizhu District stretches for 47.35 kilometers, and 74 rivers crisscross. Haizhu Wetland was formerly a fruit forest interwoven with rivers, with a total area of over 10,000 mu, accounting for 11.96% of the whole area. In 1980s, this 10,000-mu orchard was called "Nanfei". Because of the need to protect orchards and the strict control of land use by the government, villagers can’t develop the collective economy, and the farmhouse music is in a low-end disorderly state, so the economic income can’t be improved. After repeated exploration, Guangzhou City and Haizhu District have won the first land acquisition policy in China, and invested 4.585 billion yuan to expropriate 10,000 mu of orchard collective land as state-owned and protect it as the "green heart" in the center of the city. On September 29th, 2012, the first phase of Haizhu Wetland was completed and opened. At the beginning, there were obvious artificial traces in wetland construction, and the ecological restoration effect was not ideal. Haizhu Wetland promptly listened to and adopted experts’ suggestions, and formed a wetland restoration technology system and model with Haizhu characteristics in accordance with the principle of "original ecology, minor transformation and less intervention". The Regulations on Wetland Protection in Guangzhou, which was implemented in July 2018, has a special chapter on "Special Provisions on the Protection of Haizhu Wetland", which makes special provisions on the permanent protection of Haizhu Wetland, the regulatory detailed planning of Haizhu Wetland and its protection and management measures. After ten years of multi-dimensional conservation and restoration,This largest central wetland, which integrates rivers, rivers, forests, fields and lakes, has played an important role in regulating climate, purifying air, regulating water bodies and improving urban ecological environment, and at the same time it is full of vitality. Wild birds are an important part of urban biodiversity and one of the indicator species of urban ecosystem. At the beginning of this year, in the bird-watching contest held in Haizhu Wetland, the participating teams found three bird species that had not been recorded before in Haizhu Wetland-alpine short-winged warbler, diphtheria short-winged thrush and cuckoo. Soon after, the Institute of Zoology of Guangdong Academy of Sciences discovered the national second-class protected species-red-throated songbird in the wetland. More secrets of nature have been gradually discovered here: at the end of last year and the beginning of this year, two rare new species of insects in the world were discovered in Haizhu Wetland, both named after Haizhu, namely, the firefly beetle in Haizhu and the axle beetle in Haizhu. According to the data released by the Institute of Zoology of Guangdong Academy of Sciences, as of August this year, there are 738 species of insects in Haizhu Wetland, belonging to 157 families. There are 835 species of vascular plants, and organic carbon is constantly accumulating in wetland soil. The "species treasure house" and "carbon storage pool" are well-deserved. While strengthening conservation and restoring the ecological function of wetlands, Haizhu Wetland encourages the public to take actions to protect and sustainably use wetlands. Haizhu Wetland Nature School, a national excellent popular science brand, was founded, and some non-core conservation areas were opened to the public, which gradually became the ecological meeting room of Greater Bay Area and the "Xanadu" at the doorstep of Guangzhou citizens. People live up to the castle peak, and the castle peak will live up to people. In the past ten years, Haizhu Wetland has embarked on a green and high-quality development path.The first-class ecological environment attracts first-class talents and industries. The ecological benefits of Haizhu Wetland are gradually transforming into innovative economy and the gathering effect of high-end talents. A good ecological environment has become the core competitiveness of the new round of urban development.

　　▲ Dialogue record between reporters and platform merchants.

　　▲ Comments of netizens on "OYE- Wang".

　　"My Weibo account has automatically followed more than 20 people for no reason today", "I haven’t used Weibo for a year, how come there are more than 50 people I haven’t followed" … … Recently, a large number of netizens reported that their Weibo accounts were suspected of being "manipulated".

　　The reporter found that, in addition to Weibo’s praise or attention to people he didn’t know, many netizens also encountered "paranormal" such as strange goods and shops in Taobao’s collection and repeated prompts on WeChat accounts to log in from different places.

　　Is the personal account stolen? Or did the merchant shop use the means? Or is the network black ash production playing tricks? The reporter conducted an investigation into this.

　　My account is "ghost"

　　Personal social platforms and online shopping platforms are suspected of being "manipulated". Have you ever encountered such "supernatural" incidents?

　　Many netizens reported that their Sina Weibo accounts always give people praise for no reason, and they also pay attention to a number of marketing accounts; Personal Taobao account collection shop interface will also inexplicably collect some strange shops. What is even more annoying is that after canceling the attention or collection, new attention or collection content will appear after a period of time.

　　"My Weibo account has automatically followed more than 20 people for no reason today", "Why does my Weibo always pay attention to people I haven’t paid attention to recently" and "Weibo has been useless for a year, how come there are more than 50 people I haven’t paid attention to" … … Recently, when searching on Sina Weibo, the reporter found that a large number of netizens reported that their accounts were abnormal. Some netizens posted that they hadn’t logged in for several months, but the number of followers increased from more than 70 to more than 550, and they praised a lot of Weibo content.

　　This kind of situation has appeared as early as a few years ago. In 2017, a netizen named "OYE- Wang" posted a content saying, "My Weibo has always been praised for no reason recently, and I have never seen these Weibo. Give me automatic attention to some sales accounts for shopping. Is Weibo using black technology or am I poisoned? "

　　At that time, the netizen’s experience was widely praised. Some people said that they had encountered a similar situation, even if they changed their passwords and set up login protection.

　　In Sina Weibo, the topic of "Sina Weibo inexplicably pays attention to many people he doesn’t know" also appeared.

　　Not only Sina Weibo, a social platform, but also some online shopping platforms have similar anomalies.

　　In the first half of 2019, after the reporter browsed the women’s clothing on the main page of Taobao, for two consecutive days, he would automatically pay attention to some unknown shops in the column of "Collection Shops".

　　Although some netizens constantly reflect the related problems of social platforms and online shopping platforms on the Internet, the problems have not been solved for a long time. Some bloggers in online celebrity have specially released videos on how to deal with the problem of "being manipulated" in Weibo and Taobao accounts.

　　The reporter found that on social platforms such as Weibo, most of the objects of automatic attention and praise are marketing accounts, stars and movie accounts, and even some obscene pornographic content; On the online shopping platform, the objects of automatic collection are some shops with small transaction volume and not long after opening.

　　Some netizens reported that Weibo’s praise and attention reflected the blogger’s attitude towards certain things to a great extent, and even reflected a person’s "three views". For this reason, some users also prefer to trace the blogger’s own "personality portrait" with the help of likes.

　　When an account likes or forwards a lot of inferior and pornographic content, it will not only discredit the user, but also easily trigger the official control rules in Weibo, resulting in the closure of the account and other adverse consequences.

　　In addition, some WeChat users reported to reporters that from time to time, their WeChat accounts will be prompted with "Your account is logged in in a different place", and they will send advertisements to their friends without their knowledge, and even pull strangers into their own group chat to send advertisements.

　　"Advertising to others has seriously affected my normal life and work, and I have always been reminded that my WeChat account is logged in in a different place. I am worried about whether my account has been stolen." One user said with great concern.

　　Ten thousand Taobao fans, 1,500 yuan

　　"If you want to see how hot a star is, just look at his Weibo fans", which was once regarded as the "truth" in the online social circle. The number of fans in Weibo represents the star’s influence, which is directly linked to Ta’s ability to attract gold. In the past two years, some self-media will also release news such as "xx star fans broke 100 million" and "the top three fans".

　　The vast buyer’s market has attracted some individuals and enterprises to buy praise and powder, and it has been repeatedly banned. "zombie fans" has become a thing of the past, and now it has become a gimmick to help buyers earn traffic by manipulating real accounts.

　　— — From "zombie fans" to "Live Powder", some merchants provide such "like and add powder" service. As early as 10 years ago, the media exposed the situation that "10,000 fans in Weibo charge 50 yuan" and "Taobao surprised Weibo fan shops: 1 yuan money can buy 10 fans", and Baidu Encyclopedia also appeared special labels such as "Weibo Powder Brush Company" and "Fans Trading".

　　The reporter’s search found that many QQ groups carry out transactions under the banner of "selling Weibo accounts", and the trading groups such as "Sina Weibo trumpet wholesale" and "Weibo real-time hot comment number generation" are dizzying, and the number of these groups ranges from 300 to 2,000.

　　After the reporter joined a trading group, the page kept popping up advertisements that were pink and liked, and various businesses such as comments, pink and likes were clearly priced. Some advertisements specifically indicate "real people" to share, like and comment, and the content of the advertisement is clear: "Weibo brushes fans, 10,000 fans 25 yuan".

　　— — "Buy traffic" for Taobao stores, and also let users "collect without feeling". The reporter saw in Baidu search that some advertisements under the banner of "real traffic platform" are located at the top of the browsing page, claiming that the service contents include "improving store traffic" and "baby manual collection plus shopping cart".

　　The reporter entered a company’s website, and its introduction content wrote "Providing real traffic improvement services for online stores such as Taobao, Tmall, JD.COM and Pinduoduo", "The company’s traffic is real and effective, and the buyer’s accounts are reviewed one by one, as long as the real name number is excluded" and "One-stop traffic solution — — Taobao Traffic, JD.COM Traffic, Pinduoduo Traffic, Live Mission, Alibaba Mission, Baby Collection, Store Collection, Baby Purchase, Like Mission, Talent Mission, etc.

　　Subsequently, the reporter consulted a seller in the name of the amount of attention that Taobao stores need. The other party said that they can increase the attention of Taobao stores, the popularity of live broadcasts and the purchase of goods.

　　"If you buy fans of Taobao shop, the price of adding 10,000 fans is 1,500 yuan." The other party said that he only needs a reporter to send him a link to the store or goods, and all he runs are "real fans", so there is no need to worry about being officially closed by Taobao.

　　In addition, the reporter found that there are some businesses that provide the promotion function of "directed access". "To put it simply, I will give you a link, which already contains the information about a commodity or store ‘ Collection plus purchase ’ Action, when you click the link, the system will automatically complete ‘ Collection plus purchase ’ Operation. " Insiders revealed to reporters that after optimization, such operations can be completed without users’ awareness, which is why some people say that "shops or goods that they have never visited appear in their favorites".

　　— — You want to clean up "zombie fans", but the online black ash product has targeted your WeChat account. The reporter learned that some WeChat users are eager to know "who deleted themselves" in their friends list, so they turned to businesses in the online market under the banner of "cleaning up zombie fans" for help.

　　In the process of "cleaning powder", merchants often require users to scan the QR code that can authorize them to log in to the user’s WeChat, so as to obtain the user’s permission to log in remotely. In this context, some unscrupulous merchants leave a "back door" in the user’s WeChat account while completing the so-called "powder cleaning" task, so as to continue to "manipulate" the user’s account after the service.

　　There are also some WeChat users who rashly listen to the temptation of criminals and "rent" their own micro-signals into QR codes, receipt and payment QR codes or group QR codes for others to use, with the intention of obtaining small economic benefits from them. The criminals just take advantage of the psychology of these users to illegally take over or even directly steal users’ WeChat accounts through technical means.

　　Beware that WiFi is equipped with a "bug"

　　Can you improve the ranking of your store by increasing the browsing collection of goods or stores? Does Taobao allow traffic transactions? Why does my account collect and buy strange goods and shops without knowing it? The reporter sent a letter to Taobao official.

　　The Taobao team said that "traffic trading" behavior belongs to the common black and gray production and sales in the Internet industry. In web search and social software, users often buy all kinds of junk traffic through the internet, falsify their own traffic, and even use it for malicious traffic attacks. All along, Taobao has forbidden any form of forgery, hijacking, trading of malicious traffic, and it is not allowed to provide such services. In the ranking of goods and stores, Taobao pays more attention to the quality of goods, customer service ability, logistics efficiency and other factors that can effectively improve consumers’ shopping experience.

　　In addition, Taobao believes that there are two main reasons for user accounts to "inexplicably" collect strange goods and shops: First, some consumers rent Taobao accounts for petty profits and actively provide them to black ash gangs to create false traffic; Second, some black and gray gangs will hijack users’ traffic.

　　"Whether it is Weibo, WeChat or Taobao account, when it appears for no reason ‘ Non-self abnormal operation ’ This kind of ‘ The paranormal phenomenon ’ At that time, there must be a security risk in the account. " Guo Yao, the general manager of Shanghai Anshi Network Technology Co., Ltd. and a senior network security expert, said that accessing unauthorized malicious WiFi, traffic hijacking, malicious code attacks, Trojan virus in mobile devices, and account weak password being cracked may all cause such "supernatural phenomena". The most common reason why personal accounts are used is that data is hijacked due to accessing unauthorized malicious WiFi.

　　The so-called malicious WiFi sniffing means that the attacker lures the victim to access the malicious WiFi by forging an unauthorized WiFi hotspot. Because WiFi is built by the attacker, it can obtain all the data packets sent and received by the user when connecting to the WiFi. "It’s like someone installed a bug on WiFi. As long as you access this WiFi, all the communication information between you and others will be monitored." Guo Yao said.

　　In addition to malicious attackers forging WiFi to attack, household WiFi and WiFi in some public places may also be breached and "eavesdropped" by criminals due to unsafe configuration and weak passwords. When using these WiFi to log in to the accounts of online social platforms or e-commerce platforms, information such as account passwords may be mastered by others. The criminals then further invaded the user’s account and performed "ghost operations."

　　In addition, some users may also have security risks when they use the "brand-name wireless router" purchased online. "Network black ash production has formed a complete industrial chain upstream and downstream, and some miscellaneous routers may be installed before leaving the factory ‘ Back door ’ The manufacturer will monitor the user’s data to and from a website according to the demand, so as to obtain the user’s account control on a specific platform. " Guo Yao said.

　　If the user does not use WiFi, is there a corresponding security risk? A security engineer of a communication operator who did not want to be named told reporters that there is also the risk of being eavesdropped when using mobile data traffic to access the network platform.

　　"There is data interaction among users, communication operators and network platform servers, so that users can see all kinds of content on their mobile phones," said the engineer. "The data sent and received from operators are encrypted, but the data security protection within the network platform server and between users is relatively weak, which leaves an opportunity for criminals."

　　The engineer revealed that some network platforms will enter into cooperative relations with content distributors, so as to reduce the network load of the main server and improve the network response speed, but this is equivalent to adding a checkpoint to the data interaction path between users and the network platform servers. Some content distributors, in order to achieve commercial purposes, entrain "private goods" in the data they interact with users, so that users can perform certain operations without any awareness, which is also a common way of traffic hijacking.

　　Individuals should do enough safety homework.

　　In recent years, the state has continuously strengthened the system construction at the level of personal information protection. For example, the promulgation and implementation of the Network Security Law and the Civil Code put forward more detailed provisions on the protection of personal information, and a number of laws and regulations such as the Personal Information Protection Law and the Data Security Law are also coming out.

　　At the same time, local public security departments have further strengthened their investigation and punishment. In 2019, the police in Nanjing and Nantong, Jiangsu investigated and dealt with two cases of infringing citizens’ personal information by using dark networks, and seized tens of millions of personal information of citizens; In December 2018, the police in Kaifeng, Henan Province destroyed a criminal gang that infringed on citizens’ personal information, and arrested more than 80 "internal ghosts" involving telecom operators, community cadres and employees in the logistics industry … …

　　The interviewed experts believe that in daily life and work, users themselves should also have certain network security literacy.

　　"Don’t lend your accounts on WeChat, Weibo, Taobao and other online platforms, and don’t trust the so-called ‘ Green cleaning up zombie fans ’ Advertising. " He Yanzhe, deputy director of the evaluation laboratory of Xin ‘an Center of China Institute of Electronic Technology Standardization, reminded users that these risk prevention measures can not only protect the security of users’ online platform accounts to a certain extent, but also prevent users from unknowingly participating in illegal financial activities such as online money laundering.

　　At the same time, for mobile terminals such as mobile phones and personal computers, you should use professional anti-virus software to kill viruses regularly, and don’t click on links from unknown websites at will, let alone fill in your own network platform account information on strange websites.

　　"In order to prevent forgetting the password, some users like to set the account passwords of different network platforms to be the same, which also poses certain security risks." He Yanzhe suggested that users can add some uppercase English letters or punctuation marks to the account password settings of different network platforms, which will not easily forget the password, but also increase the security of the password.

　　"Don’t see the free WiFi ‘ Rub ’ , because this is likely to be criminals in ‘ Fishing ’ 。” Guo Yao reminded users who like to "surf the internet" in public areas to use the mobile data traffic that comes with their mobile phones as much as possible in public places, and not to scan the code to download mobile phone applications with unknown security at will.

　　In addition, Guo Yao also suggested that consumers should choose brand products produced by regular manufacturers as much as possible when purchasing wireless routers, and use complex passwords as much as possible when installing routers to improve the security of space networks. (Reporter Yan Zhihong, Yan Huiying)

1905 movie network news　As of 19: 00 on September 10th, the box office of Mid-Autumn Festival in 2022 exceeded 140 million.The total number of sessions reached 850,000.　Twelve new movies are gathered in the Mid-Autumn Festival, with a variety of genres, covering family, love, comedy, action, military and other topics. Which movie do you look forward to most? Join hands with friends and family and walk into the cinema to celebrate the Mid-Autumn Festival holiday.

Release date: September 9

Directed by,,, starring, specially invited, starring, telling the healing story of ordinary people looking for love and hope in difficulties. The film highlights the delicate expression from the perspective of women, and gathers many powerful actors. The number of people who want to see the cat’s eye has also exceeded 400,000, and the box office appeal is evident.

Release date: September 9

"Hello, Brother" in the airborne Mid-Autumn Festival is directed by, starring,,,, and so on. It tells the story of Xiao Wu (Chang Yuan), who is at odds with his father Wu Hongqi (Wei Xiang) all the year round, returning to the 1980s by mistake, and accidentally ruining the first meeting between his mother Lu Chunli (Mary) and his father. In order to correct this mistake, he tried his best to go back to the past again and again, encouraging his mother to chase after his father, and all kinds of "accidents" showed unexpected jokes. Combining fantasy and comedy elements is the best choice for Mid-Autumn Festival family fun. A group of powerful comedians, as well as Mahua FunAge’s blessing, will be the dark horse in this year’s Mid-Autumn Festival.

Release date: September 10th.

Realistic family movie "Mom! Directed by, starring, special starring, friendship starring. The film tells the realistic family story of an 85-year-old mother taking care of her 65-year-old daughter with Alzheimer’s disease. It is worth mentioning that Yanshu Wu starred in "Mom! Outstanding performance in ",won the best actress at the 2022 Beijing International Film Festival.

Release date: September 9

"The Grassland at the End of the Sea" is directed by,, etc. The film is based on the real historical event of "3,000 orphans entering Inner Mongolia", which tells a story of a pair of brothers and sisters stepping into the journey of finding relatives in different time and space, catalyzing a story of joys and sorrows. The film shows the plain but sincere love of ordinary people. "The Grassland at the End of the Sea" was shortlisted for the main competition unit of the 12th Beijing International Film Festival, which won a good reputation.

Release date: September 9

"I still think you are the best" Douban scored 8.1, and became the highest-rated romantic comedy movie in 2022. The film, directed by producer and starring Deng Lixin, Min-Chen Lin and Chen Zhanwen, tells the story of Wong Tze Wah’s eldest brother meeting his ex-girlfriend unexpectedly, only to find that she has formed a couple with her second brother and has to choose between affection and love.

Release date: September 9

Action blockbusters are one of the most popular types in the film market. The Wolf Pack, which is scheduled for the Mid-Autumn Festival, will be played with passion, and the thrilling play will bring strong visual stimulation to the audience.

The military action film Wolves is a military action film directed by, starring, Tang Guozhong,, and others. The film tells the story that in order to safeguard national dignity and protect the security of the two countries, the mercenary organization’s back squad spared no effort to fight with foreign terrorists and risked their lives to protect peace.

Screening date: September 9 (release date: September 16)

"I want to be with you" is a producer, directed by Zhao Zuxiang and starring, and tells the story of Li Xiaodong (YIN FANG), a science man, bravely falling in love with He Meizhen (Li Meng), a witch, in order to break through the obstacle of "super power".

Release date: September 10th.

"Shining bugle" conveys red memories and tells the story of the old Red Army leading teenagers to overcome difficulties and obstacles and pursue red footprints. The film is starring a famous old artist, and the 85-year-old Niu Ben plays Zheng Hongbing, an old Red Army soldier, who personally interprets the spirit of the older generation of soldiers who are not afraid of difficulties and obstacles and inherits the red gene to the next generation.

Besides. On September 9th, there are three new films worthy of your attention — — Documentary films focus on the history of China filmmakers’ struggle for a hundred years, follow the growth track of the first Chinese life-long judge of the Academy Awards, recall the glorious lives of filmmakers such as Zhang, Zhang, Zhang, Zhang, and Zhang, and stick to national feelings and national justice, and relive the wonderful moments of film history again. The Old Wall, with the ancient city of Xi ‘an as the background, depicts the happiness of ordinary families under the changing times. Aim the camera at a rural boy who wants to escape from the mountains and travel around the world.

In terms of animated films, "Frog Kingdom: Extreme Sports" will be opened on September 10th, and the film is the third work in the series. The first two parts of the series were released in 2013 and 2016 respectively, and won awards such as "Five One Projects", which is the best choice for parents to accompany their children to watch movies during the Mid-Autumn Festival.

In the Mid-Autumn Festival in 2022, the movie-watching craze is coming. We will wait and see who can become the box office champion, who can become the dark horse and who can win the first place in word of mouth.

　　Cctv newsOn the morning of February 14th, the State Council Press Office held a series of press conferences on the theme of "Opening by the Authority", introducing the key work of comprehensively promoting rural revitalization in 2023 and answering reporters’ questions.

　　A reporter from the Central Radio and Television General Station asked how to understand and understand the connotation, characteristics and basic requirements of an agricultural power.

　　Tang Renjian, director of the Central Rural Work Leading Group Office and Minister of Agriculture and Rural Affairs, said that the connotation of an agricultural power is very rich, including both the development of productive forces and the transformation of production relations; It includes not only the all-round upgrading of agriculture, but also the all-round progress of rural areas and the all-round development of farmers. On the one hand, we must have the common characteristics of a strong agricultural country. Although foreign modern agricultural powers have different resource endowments and institutional environments, and the performance of agricultural powers is also different, they have some common characteristics. It is necessary to follow the general law of agricultural modernization, find gaps, make up shortcomings, promote advantages, and build an agricultural power with strong supply security, strong scientific and technological equipment, strong management system, strong industrial resilience and strong competitiveness. On the other hand, we should reflect the characteristics of China based on the national conditions. It is the key to cultivate crops and feed them, to stress water and soil in agriculture, and to build an agricultural power according to the national conditions and agricultural conditions and to solve practical problems by relying on our own strength. China’s resource endowment with a large population and a small land, the historical background of farming civilization and the requirements of the times of harmonious coexistence between man and nature determine that we must rely on our own strength to secure our rice bowls, rely on the two-tier management system to develop agriculture, develop ecological low-carbon agriculture, continue farming civilization and solidly promote common prosperity. These words just now reflect the characteristics of China, China’s national conditions and agricultural conditions, and we should strive to embark on a road of agricultural modernization with China characteristics.

　　Building a strong agricultural country is a long-term task and systematic project, so we should pay attention to methods and grasp the timing and efficiency. First, accurately understand the work layout of agriculture, countryside and farmers. Building a strong agricultural country is in the same strain as comprehensively promoting rural revitalization, with the same goal and unified process. At present, we should focus on promoting rural revitalization in an all-round way, do a good job in connecting the policy system with the work system, keep the focus unchanged, change the theme, adjust the channels, and maintain the continuity of work. The second is to strengthen overall planning. Pay close attention to the study and formulation of the plan to speed up the construction of a strong agricultural country, do a good job in overall planning and systematic arrangement, link up with the existing plan, and can’t completely make another set, clarify the road map construction drawing, make solid and powerful progress, link up and innovate, and do such a plan well. The third is to highlight the actual results. Focus on solving the most urgent practical problems in the development of local agriculture and rural areas, which are strongly reflected by farmers, and fall on specific livelihood issues, even some key small things, and make contributions for a long time, so that farmers can feel a real sense of gain, happiness and security in the process of rural revitalization.

Editor’s Note: This article comes from the column of Radar Finance in Entrepreneurship State. Author: Zhang Kai Jing, Editor: Deep Sea, Source: Turtles.

Thousands of takeaway riders are not only trapped in the system, but also trapped in the employment relationship.

Recently, Beijing Zhicheng Legal Aid and Research Center for Migrant Workers released a 57-page Legal Research Report on the Employment Mode of Takeaway Platform (hereinafter referred to as the Report), which revealed the complex and rapid evolution of the employment mode of Takeaway Platform in the past 10 years, and gradually developed into 3 categories and 8 main modes.

Through the change of mode, the take-away platform has successfully stripped away the labor costs and employment risks brought by riders, and separated them layer by layer. Through a series of superficial legal arrangements and cooperation with distributors/crowdsourcing service companies and flexible employment platforms, the labor relations of riders have been broken step by step, thus quietly pushing them to the edge of rights protection.

Nowadays, the legal isolation effect between the take-away platform and the distributor/crowdsourcing service company is remarkable, and the recognition rate of the take-away platform is basically controlled within 1%.

Shao Moumou has been a "hungry" special rider since October 2017, and is engaged in full-time take-away delivery in Beijing. In the middle of the night of April 2019, Shao Moumou had just delivered the last order. Just as he was riding an electric car on the side of the road, waiting for the backstage approval to get off work at 12 o’clock, a large truck with high beam lights came on. Subsequently, Shao Moumou fell into the big pit in front of the road, causing serious injuries.

Because there was no money for medical treatment in Beijing, Shao Moumou returned to his hometown for treatment and support, and confirmed that the accident had constituted a level 9 disability after half a year. At this point, Shao hopes to determine the work-related injury, but the search for employers has become a major problem.

After entrusting Zhicheng Center to seek legal aid, Shao Moumou quickly won the labor arbitration in Beijing and successfully confirmed the labor relationship with Dias Company, which belongs to the site. But a week later, Shao Moumou received the news that Dias Company filed a lawsuit against him in Chongqing, where it was registered.

After the change of the litigation place, the litigation result has also changed. In November, 2020 and May, 2021, Shao Moumou lost the first trial and the second trial in succession, despite the help of Zhicheng Sichuan Legal Aid Station for Migrant Workers, and the hope of obtaining compensation for work-related injuries was basically dashed. But Zhicheng did not give up.

The day before Zhicheng published the Report, the fifth legal procedure in this case had just started. Because Diaz Company once said in Chongqing that it had outsourced the relevant distribution business to Taichang Company, and Shao Moumou’s salary has been paid by Taichang Company, the current prosecution object of Zhicheng is Taichang, and it is jointly and severally liable for being hungry.

"When the case hit the middle, we were once desperate because we couldn’t find an employer, which just shows the complexity and seriousness of the system. Workers have been injured for more than two years, and legal proceedings have gone on for more than one year. Is it necessary to pay such a huge price after the rights and interests of workers are hurt? " Tong Lihua, director of Beijing Zhicheng Law Firm and member of the legal expert database of Beijing Municipal Committee, said.

Yan Lihua also said that during the whole process, the platform did not see any reflection, did not express any apologies to the injured workers, and did not have any opinions on this process and how many workers solved related problems. Even proposed to lose money, but if you are hungry, the platform doesn’t want to sign any words, just want to take money to sign a confidentiality agreement and solve the case.

As a professional legal aid institution for migrant workers, Zhicheng Center realizes that Shao’s hardship is a concrete epitome of tens of millions of take-away riders, which is essentially caused by the complex form of the employment mode of the take-away platform in reality, but these complicated legal relationships hidden in the take-away system have not been fully revealed and discussed so far.

In order to fully understand the employment mode of take-away platform and related problems, Beijing Zhicheng Legal Aid and Research Center for Migrant Workers conducted field visits for nearly three months, had in-depth exchanges with industry experts, and with the help of more than 50 volunteers with professional backgrounds such as law, economics and computer science, formulated a Report containing 1,907 valid judgments.

Radar Finance has learned that the Report has made a detailed analysis of the three categories and eight modes of employment of take-away platforms in the past decade.

Before the take-away platform appeared, restaurants usually hired their own employees to deliver; After the appearance of the take-away platform, the take-away staff turned to be recruited by the platform. In the early stage of the scale of the take-away market, the platform will still attract a large number of laborers to flood into the distribution market with generous treatment. At this point, a formal labor contract relationship will still be established directly between the takeaway and the platform.

At this stage, the platform may also adopt the mode of labor dispatch, that is, a labor dispatch company is added between the rider and the platform. However, China’s "Labor Contract Law" guarantees that the labor dispatching unit and the employing unit shall bear joint and several liability for compensation when the workers are damaged.

In the middle stage of the development of take-away platforms, the cost of transportation capacity has increased greatly, but the platforms have been "rolled up" badly, so optimizing the transportation capacity structure has become the first choice for major platforms, and crowdsourcing mode has emerged.

However, the court almost never finds that crowdsourcing riders have a labor relationship with the take-away platform, even when the take-away platform directly signs a cooperation agreement with crowdsourcing riders. Because crowdsourcing riders have a very high degree of freedom, the use and management of the platform is very different from the employment management in the labor law.

After the take-away platform cooperates with crowdsourcing service companies and further "legally isolates" itself from crowdsourcing riders, it is even more impossible for the court to identify the labor relationship between the platform and crowdsourcing riders. Only in a few scenes, the court will find that there is a labor relationship between crowdsourcing service company and crowdsourcing rider, such as the rider engaged in full-time distribution on a single take-away platform, and the scene caused serious damage.

It is worth mentioning that the ability of these crowdsourcing service companies to resist risks is open to question. One of the crowdsourcing service companies of Hummingbird crowdsourcing has a registered capital of only 50,000 yuan, which has not been paid in full. In the first half of 2021, it was listed as an executor of dishonesty twice.

After the emergence of crowdsourcing, the "regular army" of the platform was also outsourced to distributors, but a large number of distributors required riders to sign contract agreements, cooperation agreements and part-time agreements during the entry process, which greatly affected the identification of labor relations and the protection of rights and interests of escort riders. At the same time, the existence of the distributor also makes the complaint that the special delivery rider wants the take-away platform to bear the responsibility of the employer end in failure.

On this basis, some distributors subcontract all or part of their distribution business to other companies or even individuals, forming a complex outsourcing network. This makes the takeaway platform clear the legal relationship with the special rider.

What Shao Moumou encountered was the network outsourcing model after multi-layer evolution. After a series of moves, the rider’s labor relationship has been completely dismembered, and it is increasingly difficult for the court to determine the employer in judicial practice.

However, this is not the ultimate form of the evolution of employment mode. In recent reports, many special riders have been registered as individual industrial and commercial households, which directly changes the employment relationship between riders and distributors into the equal cooperation relationship between riders and flexible employment platforms and distributors, and the platform is almost impossible to be recognized as an employer.

More than 1900 judgments have also proved the above evolution. According to the statistics of the Report, among the 1,907 valid judgments, there were 1,719 cases involving the US delegation and being hungry, including more than 1,500 cases involving exclusive riders and less than 200 cases involving crowdsourcing riders.

The first condition for the protection of the labor rights and interests of the rider is to confirm the labor relationship with the employer. At first, when the take-out platform was self-employed, the rate of the rider’s recognition of labor could reach 100%. When the take-out platform outsourced the business to a first-class distributor, the rate of the rider’s recognition of labor dropped to 81.93%. When the distributor outsourced the business again, the rate of the rider’s recognition of labor further dropped to 47.46%.

Among them, there is the problem of identifying labor relations and objects. After the take-away platform changed from self-management to outsourcing, the probability of being identified as an employer dropped sharply from 100% to 0.32%, and it dropped to 0 when it was in the mode of individual industrial and commercial households. The distributor also successfully reduced the court’s recognition rate from 81.93% to 47.46% and 58.62% through outsourcing and individual industrial and commercial households.

In infringement cases, almost all the employer’s responsibilities that the take-away platform had to bear were transferred to the distributor/crowdsourcing service company, which was reduced from 100% of the platform’s self-operated and labor dispatch to less than 15%.

Based on this, the Report puts forward several major challenges of the take-away employment mode, namely, the cooperative employment mode artificially breaks the labor relationship, the rights and responsibilities of the take-away platform are not unified, the distributor market is fragile and gradually distorted, the protection of rider’s labor data and personal information is not in place, and the crowdsourcing mode changes from flexible employment to sticky employment.

Regarding the problems shown in the Report, Tong Lihua believes that the labor contract law and social insurance law should be revised as soon as possible, and the main responsibility of platform enterprises should be clarified.

"The platform manages and supervises the riders in real time through algorithms and digitalization, and has mastered all the data and enjoyed the greatest benefits. But now the platform throws all the main responsibilities to others, which is inappropriate. I agree that the platform will assign responsibilities to other cooperative companies through agreements, but in this process, the platform still has to bear the main responsibility. What’s the point of doing some so-called public welfare while evading and shirking the responsibility of labor and employment that you should bear? "

Zhicheng pointed out that the take-away platform should ensure that the special riders establish formal labor relations, and set up qualification requirements and access thresholds for cooperative companies. You can refer to the regulations of the construction industry and prohibit the cooperative company from subcontracting or outsourcing the main business part.

Tong Lihua also suggested that the state carry out special governance to promote enterprises to improve the reform of the employment system.

Specifically, we can conduct a comprehensive survey of distributors in the market, or take joint investigation actions against the flexible employment market to strengthen the supervision of the statutory obligations of employers and the registration and audit mechanism of individual industrial and commercial households.

In addition, Tong Lihua also advocated that more organizations should join the team to help workers defend their rights. "Trade unions can promote participation in relevant law enforcement work, and we also need more professional public service organizations to safeguard the rights and interests of workers."

Yu Shaoxiang, an expert on social security policy and chief researcher of innovation engineering at the Institute of Social Development Strategy of China Academy of Social Sciences, pointed out that the Report is solid and its conclusions and suggestions are operable. In the next step, we can further study which legal provisions need to be revised and how to amend them, so as to achieve better results.

Radar Finance noted that following July, the General Administration of Market Supervision, the National Network Information Office, the National Development and Reform Commission and other seven departments jointly issued the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Workers, on September 10, the Ministry of Human Resources and Social Security and the All-China Federation of Trade Unions and other four departments interviewed 10 platforms, including Meituan, Hungry and Didi, with the guidance platform as the main content of how to protect the rights and interests of workers.

Radar Finance will continue to pay attention to whether the employment mode that separates layers and gradually strips off platform risks will actually return to the route of protecting workers’ rights and interests, or will continue to evolve into new "variants".

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

Special feature of 1905 film network　Compared with the domestic animated film Nezha, which has won nearly 1 billion box office in just a few days, the new version of The Lion King, which was adapted from Disney animation, is somewhat "acclimatized". Up to now, the box office in the Mainland has just exceeded 800 million. No one’s all-CG "real lion version" adaptation form also appeared on the big screen for the first time, which caused a lot of controversy.

Netizen’s homemade "Lion King" animation style Xiao Simba

Audiences who are familiar with Disney will be familiar with the "live-action version" of animated films. There are princess series such as Cinderella, Beauty and the Beast, Sleeping Curse, etc., which have captured the hearts of many young girls, and later include Dumbo, Aladdin and Fantasy Forest. The live-action version of Mulan, starring China movie star Liu Yifei, has been occupying the hot search list for many days.

What many people don’t know, however, is that the source of Disney’s animated adaptation of live-action movies should be traced back to jungle book in 1994, and Fantasy Forest, which was released in 16 years, was also adapted from the The Jungle Book. The hero of the film is also a Chinese movie star — — Jason Scott Lee.

A real person, lion, wolf, elephant and monkey version of jungle book.

It’s just that the movie didn’t cause much response after it was released. Disney didn’t arrange such a huge animation adaptation plan for live-action movies until Alice in Wonderland and Sleeping Curse made a good box office.

Disney live-action adaptation movie box office list

Animation adaptation of real-life film and television works has always been a way of film and television production. Excellent original paintings have accumulated audiences and word of mouth, but it is not easy to break through the limitations of comics and gain more audiences. For example, the word-of-mouth and box office of The Lion King have formed a huge gap, which is not conducive to the subsequent expansion of the Lion King IP.

In China, there are also a large number of film and television works adapted from live-action versions, among which there are many excellent classics and wonderful works.

Let Xiao Dianjun take you to find out.

Anime adaptation of the live-action movie China existed 70 years ago.

As early as 1948, we had already made a cartoon adaptation of a live-action movie — — San Mao, played by Wang Longji, is also the first real-life cartoon image on the screen in China. Zhang Leping created Sanmao in 1935. He is thin and short, with only three hairs on his head. He can only make a living by selling newspapers, polishing shoes and being an apprentice, but he still struggles hard with life. He can be said to be the epitome of suffering children in the old society.

The comic book "San Mao Joining the Army" was published in Shanghai Shenbao in 1946, which was a sensation. Another masterpiece, The Wandering of Sanmao, was serialized in Ta Kung Pao the following year. Sanmao written by Zhang Leping aroused strong social repercussions because it reflected profound social contradictions. In those days, life was hard, and people needed people with the spirit of "Xiaoqiang" like San Mao.

In 1948, the film "San Mao Wandering"

In 1948, Sanmao first went from comic books to the big screen. Of course, the film experienced many twists and turns from production to release, including stopping shooting, hiding in the snow and continuing shooting, and finally was released in December 1949. On the eve of founding ceremony, as the first step of the official release of the new China, the film "San Mao’s Wandering Tale" was first released in Shanghai Daguangming, Maggie and other theaters. During the two months of continuous screening in Shanghai, it was full.

In the 1980s, this film also participated in a series of European exhibitions, and caused a sensation at Cannes Film Festival. It was shown in six cinemas in Paris for 60 days, followed by another month. At this year’s Shanghai International Film Festival, a 4k restored version of San Mao’s Wandering Story also appeared in the screening unit.

According to statistics, there are more than 50 kinds of comic books about Sanmao’s image, and the cumulative printing quantity exceeds 10 million copies. On the basis of the adaptation of the original comics and movies, a series of film and television dramas about Sanmao have emerged. It was adapted into a movie twice in 1958 and 1980, a TV series twice in 1996 and 1999, and an animation by CCTV in 2006.

The reason why Sanmao can become a national classic children’s figure is closely related to the time when he was created and the lack of people’s entertainment resources, so the derived adaptation works can last for nearly 60 years.

These wonderful adaptation forms may be unheard of by you.

The big move of Disney animation adaptation film is to restart the classic IP and harvest a new wave of young audiences. Although according to the box office of The Lion King and Aladdin, Disney has achieved its goal, but this new wine in a bottle is also a double-edged sword, and Disney’s creativity may disappear with the adaptation.

The technology of real people +CGI can make the scenes in animation vivid, but many years ago, the imaginative space that animation could give the audience was stifled by the "animal telling people" that was too realistic and inconsistent.

If cartoons and animations are well received and widely spread before adaptation, it will be difficult for the live-action version to surpass the original. The preconceived idea will make the audience unconsciously compare the real person with the cartoon character, and once the deviation of the real person’s casting is too large, the reputation of the whole work may collapse.

Live-action version of Big Head Son and Little Head Dad

In 2018, Ying Da made the national animation "Big Head Son and Little Head Dad" into a sitcom. Although the animation series also launched a restart version of the drama series and 3D movies before, the images of big head son and little head dad also maintained a consistent "animation style".

This sitcom uses live actors instead of special effects, which will inevitably lead to the "smaller head" of the big-headed son, and the little-headed father played by Chen Chuang has nothing to lose, so this drama has no interest.

Little head dad, big head son and apron mom are three.

Just like the big-headed son doesn’t have a "big head", the apron mother just wears an apron. This way, there is no way to fool the original audience of comics.

Since the use of real-life realism has been criticized, the original image has lost its charm, so how do these "surreal" images behave?

Old Master Q shows off his skills.

Old Master Q, a Hong Kong cartoon, has been adapted into a real movie for many years, and the most influential one is The Professor 2001 directed by Qiu Litao and produced by Tsui Hark. The film adopts a combination of real people and animation, using CG technology to make Old Master Q, sweet potato and "Feng Zhi" group contract stage drag show.

The form of using real people to play real people and using special effects to make "dummies" really brought a refreshing feeling to the audience in that year, and finally gained a box office score of 18.36 million Hong Kong dollars, ranking among the top ten in Hong Kong box office in 2001. It has also achieved a leap in Hong Kong’s film special effects technology.

Old Master Q, sweet potato and Cecilia Cheung.

The adaptation of the following films is even more "nonsense" — — The switch of honey juice between human pig and Jin Roh: The Wolf Brigade also puzzled the audience.

"Springfield Flower Reunion" BiBi Zhou plays McDull when he grows up.

In 2006, the popular McDull series was remake into a live-action movie "Springfield Flower Reunion". BiBi Zhou, who has just made her debut as a "super girl", plays a girl who forgets her childhood heart and finally realizes that she was a pig when she was a child after being tortured by robbers.

The film takes the form of two-dimensional animation and a brand-new original story of real people, forcibly treating the animation part as a fragment of memories. In the end, the film did not gain traffic and word of mouth because of the blessing of a number of Hong Kong and Taiwan stars, and was even regarded as a failure of the McDull series.

The lazy sheep and the gray taro couple crossed

The adaptation form of real people’s happiness and big Wolf movies is even more surprising — — This time, Big Wolf and Pleasant Goat crossed into the real world to rescue Little Grey, and turned into human beings.

Wang Xun becomes a big wolf.

Although Wang Xun’s acting skills can fully support the role of Big Wolf, it is still difficult to connect the real person with the wolf without acting. Wang Xun dyed a yellow hair and combed his hair back in order to be close to Big Big Wolf in color matching, but his trademark rabbit teeth can’t really show the sinister wolf nature.

Whether McDull, Pleasant Goat or Big Big Wolf, the original cartoons are all positioned in children, so the adapted film and television works are also geared to younger audiences.

However, in contrast to Disney’s "live version" films, the original animation also tells fairy tales, but after being adapted from reality, it attracts audiences of all ages to enter the cinema.

　In recent years, with the gradual maturity of China’s film market, the animation-adapted live-action films are gradually getting rid of the style of being young and young, and the audience has turned from children and teenagers to the adult market, and many excellent quality works have emerged, "Fuck off! Tumor jun, Get My Brother Away, Animal World and other films can achieve a double harvest in word-of-mouth box office. Apart from the star joining, they also benefit from the adaptation of the story.

"Black Cat Sheriff" animation film

In 2015, it was reported that Lu Chuan was going to direct a live-action version of Sheriff Black Cat.

Now nearly five years have passed, and there is no progress in the film. We may expect that China can also make a "real cat version" of Sheriff Black Cat in the future.

On March 21st, the spot price of gold in London hit a record high of $2,222.91 per ounce. Since the beginning of this year, the international gold price has been rising, but the high price seems to be unable to stop consumers’ enthusiasm for buying, and it has also ignited the gold accumulation business, which has a tendency of "the higher the price, the more I buy". So, is gold still suitable for buying at this stage?

To answer this question, we must first understand the reasons for this round of high international gold prices. Externally, factors such as the intensification of geopolitical conflicts and the continuous "gold buying fever" of many central banks have provided support for the rise in gold prices, but the core reason is the increase in the market’s expectation of the Fed’s interest rate cut.

In the international market, gold is denominated in dollars, so the direction of the Federal Reserve’s monetary policy has always been an important factor affecting the price of gold. Generally speaking, there is a "seesaw" relationship between the gold price and the dollar trend, that is, when the Fed raises interest rates to make the dollar strong, the gold price falls; Conversely, when the Federal Reserve cut interest rates and made the dollar weak, the price of gold rose. Since last year, against the background of falling inflation data in the United States, the Federal Reserve raised interest rates for the last time in July last year, and the market had already expected the shift of monetary policy. In addition, Federal Reserve Chairman Powell has publicly stated many times this year that it is expected to cut interest rates during the year, and the market’s expectation for the Fed to cut interest rates has further increased, which has continuously pushed up the price of gold.

It should be noted that expectations are only expectations after all. On March 20, local time in the United States, the Federal Reserve announced that it would keep the target range of the federal funds rate unchanged at 5.25% to 5.5%, and said that it was "inappropriate" to lower the target range of the federal funds rate until it had greater confidence in the inflation rate’s long-term goal of 2%. In the eyes of the industry, the Fed’s wavering attitude and this year’s US presidential election will bring more uncertainty to the market.

In the face of uncertain factors, whether to "get on the bus" or not, investors should act cautiously on the one hand, and look at the specific needs on the other. Gold has both monetary and commodity attributes. If there is consumer demand, especially for physical gold at weddings, Chinese New Year and other nodes, then buy it. After all, gold has many beautiful meanings in China, such as "love is stronger than gold" and "good fortune", which has become a consumer’s just need to some extent. At the same time, the weight of jewelry gold is relatively light, so consumers only need to live within their means, and do not have to worry too much about the time of purchase, so they can buy their favorite styles.

From the investment point of view, the more noisy the market is, the more investors need to think calmly. As a traditional safe-haven asset, the greatest value of gold lies in its anchoring value, which can be used as a part of its own diversified asset allocation to realize the dispersion of risks. It is obviously unreasonable and unrealistic to regard gold as the target that can make the value of assets grow rapidly. When dealing with gold investment, investors should accumulate a certain gold knowledge reserve, pay more attention to the macro-index changes that have an impact on the gold market, and form their own judgment logic for the future price trend. It is also necessary to understand the characteristics and risks of financial products such as physical gold, gold accumulation business and gold ETF, and determine the investment mode and allocation ratio of gold in the portfolio according to its own risk tolerance and investment objectives, and do not blindly pursue high investment.

Editor’s note: As a friend of the post-80s generation, Qian Zhenzhen often has such confusion: Why does my girlfriend/wife always let me choose between the game and her? Faced with such confusion, Qian Truth showed them the way: Why not open an Internet cafe together?

As a post-80s generation, Qian Zhen witnessed the earliest "little black room" LAN bar (the cost is 1-2 yuan/hour, and the game is mainly StarCraft), and after 2000, the smoky Internet cafes (the cost is 4-6 yuan/hour, and the game is mainly Warcraft, CS), and now the Internet cafes (the cost is 10 yuan/hour, and the game is mainly Dota2).

Unfortunately, just as Qian Zhen’s friends were gearing up to prepare for the Internet cafe, Wangyu Internet Cafe got 210 million yuan in financing in 2017, and now even Jay Chou has rushed into this market and opened a "most luxurious Internet Cafe in history".

Who will grasp the social feelings of boys born after 1980s in the future? Let’s take a look at the dialogue between "Three Sounds" and net fish, and the market conception of net fish for internet cafes.

The following content comes from WeChat WeChat official account: Sansheng (WeChat WeChat official account ID: tosansheng), the original title "Rebirth of Internet Cafe: This is a story about consumption upgrading and scene redefinition.",author: Wang Xueqi.

"There are 140,000 Internet cafes now, and it will probably be less than half by the beginning of next year, and we are waiting for the downturn of the industry," said Peng Cong, head of the brand department of Netfish Internet Cafe Market, when asked by Sansheng how to use the 210 million D round of financing just obtained at the beginning of this year.

Net Fish Internet Cafe is the first heavy investment in the entertainment capital market in 2017. On January 26th, Wangyu Internet Cafe announced that the company had completed 210 million RMB Series D financing, and the investors were Dachen Venture Capital, Yicun Capital and Mingjia Capital. Previously, Wangyu Internet Cafe has completed three rounds of financing, and the investors include Lianzhong Games and Shunwang Technology. In September 2015, Netfish also received tens of millions of RMB Series B financing from Wang Sicong Pusi Capital.

In fact, the meaning boundary of Internet cafe has been rapidly enlarged. Searching for "Internet cafes" in the map has nearly 500 search results in Beijing alone, and many traditional Internet cafes that were once "messy" are also trying to make a comeback after a makeover.

However, this is not just a simple story about Xiao Fang, a country girl, who changed her name to Miss Dong after she entered the city. Behind the resurrection of Internet cafes and the rise of Internet cafes, hundreds of billions of game industries and more than 50 billion e-sports industries are making efforts to support it. At the same time, it is also the upgrade of offline social needs of a new generation of young consumers and the redefinition of certain Internet scenes.

Although e-sports and socialization have enabled Internet cafes to find their core competitiveness in the new era, which has attracted a large influx of capital, the current growth of consumer groups seems to be insufficient to carry the influx of Internet cafes.

As a result, the pioneers of the Internet cafe industry have invested in brand building and marketing promotion after earning the first bucket of gold. This revived traditional industry is attracting new players, but the old players have sharpened their swords and prepared for a big fight.

Starbucks is the goddess of inspiration for Internet cafes.

The bar in the Internet cafe looks more like a cafe.

Walking into the storefront of Netfish Internet Cafe near Beijing Workers’ Stadium, the spacious foyer makes it look like a large KTV at its peak many years ago, while the bar at the end of the foyer is more like a cafe, and the menu is also a standard cafe configuration. In addition to coffee juice, there is also a simple meal of pasta and rice. On the glass counter, even a certain brand of seaweed jar was carefully displayed.

Probably this snack is being promoted recently, and Net Fish Internet Cafe has also specially launched a package of seaweed and milk, which allows you to surf the Internet for free at a specified time after purchase.

The computer area of Wangyu Internet Cafe is also very different from the traditional Internet Cafe, which adopts a circular layout similar to a ladder classroom and puts all-in-one Apple machines. Apart from the cries of "Don’t bid farewell" (note: warning teammates not to die) and excited shouts from time to time from the private room, there are few people in the lobby on weekdays. The clerk wearing a white shirt printed with the net fish logo stops to watch the game from time to time and often exchanges some experiences with consumers.

The earliest Internet cafes in China appeared in about 1995 and began to develop rapidly around 2000. In that careless era, Internet cafes were not a safe place for parents, and there were a large number of black Internet cafes that lacked business qualifications. After the 2002 Blue Speed Internet Cafe fire and the 2003 SARS, the government began to tighten the supervision and licensing policy for Internet cafes.

At the same time of policy tightening, the popularity of personal computers and smart phones has also quickly separated the popularity and traffic of Internet cafes. Once they have a free choice, it is becoming more and more difficult for young people to accept the dirty and chaotic Internet cafes that are shrouded in smoke. Several executives of Internet cafes told Sansheng that the Internet cafe industry in China began to enter a trough in 2010, and 2012 was probably the lowest ebb.

Faced with the overall decline and near elimination of the industry, some internet cafes in it began to actively seek new ways out. In this process, the global coffee chain brand "Starbucks" unexpectedly became the common goddess of inspiration.

Xu Hua from the brand department of Jiela Internet Cafe said in an interview with Sansheng that Jiela’s earliest attempt at Internet Cafe originated from a Starbucks consumption by her boss. Starbucks was very popular in 2010, and the boss felt that we could do the same as Starbucks and be a little more elegant. In 2005, Net Fish Internet Cafe was inspired by Starbucks when it tried to improve the environment of Internet cafes and added new leisure elements, because the latter "has access to the Internet, is quite comfortable, and has food and drink".

Compared with the pioneers of the transformation of Internet cafes such as Gera and Netfish, Bidou Internet Cafe, which rose in Guangzhou, started from another road. Fan Lihan, one of its founders, told Sansheng that Bidou first started from restaurants targeting college students and developed cultural and creative products. The purpose was to get involved in the campus market from different angles, turn himself into a university traffic portal company, and then realize the traffic through cooperation with other brands.

However, the restaurant belonging to "diligent" is unstable in profit and complicated in management. As a result, in 2016, they turned their attention to the "lazy" Internet cafe that has been in full swing. Fan Lihan likes to compare the Internet cafe industry to a parking lot. "As long as we solve the problems of qualification and location, we can get very stable profits and low management costs."

The current mode of Bidou Internet Cafe is to directly purchase Internet cafes that have been in business for many years through capital operation, and then upgrade and transform them into Internet cafes. In this respect, Bidou has certain innate advantages. Guangzhou did not have a large-scale chain Internet cafe before, which also means that Bidou does not need to face the experienced and powerful old landlords in this market.

Gera in Hangzhou, Wangyu in Shanghai, Bidou in Guangzhou, old players and newcomers in the Internet cafe industry are actively capturing different hills of Internet cafes in their own different ways.

E-sports is the specific medicine for the revival of Internet cafes.

"Coffee" is the source of inspiration for the return of the transformation of Internet cafes, and the shot in the arm for the real survival of Internet cafes is e-sports. For young game users, e-sports is not only more competitive in content and feeling, but more importantly, this new competitive event, which emphasizes teamwork and interaction, has fundamentally changed the offline social function and consumption scene of Internet cafes.

E-sports was officially recognized as a sport by the State Sports Commission in 2003. Although it also produced a number of star players, the limited number of competitions and immature business models have not attracted real capital favor for the e-sports industry.

After the game industry has reached a considerable scale, the e-sports industry began to take off. According to the data of the Game Working Committee of China Music and Digital Association, the market size of e-sports industry was 22.63 billion yuan in 2014, and it has more than doubled to 50.46 billion yuan two years later. Several operators of Internet cafes said that with the entry of Wang Sicong, Tencent and other capitals, e-sports began to become the development trend of the industry in 2012 and became a capital hotspot in 2015.

Another important change also occurred around 2014, and the state began to take more active encouragement to the e-sports industry. Xu Hua told us that Gera began to lay out e-sports based on the suggestion made by the Vice Minister of Culture when he visited in 2013.

Internet cafes are the direct beneficiaries of the booming e-sports industry. It is e-sports that makes people brought home by personal computers and smart phones go out of their homes again. For ordinary players, although e-sports competition is not a daily standard, "team competition" is a basic demand.

According to "Three Sounds", consumers around the age of 30 are the main force of opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

Peng Cong said that the emergence of two phenomenal games, Dota2 and League of Legends, was an important turning point in the revival of Internet cafes. Although before them, there were also hot games in Internet cafes like Legend and Warcraft, the direct antagonism of Dota2 and League of Legends and the need to form a team are stronger, which can arouse people’s interest in playing in Internet cafes.

Compared with other e-sports events, "Dota2" and "League of Legends" offer higher individual event prizes, and the champion prize of "Dota2" even exceeds that of Wimbledon. With such a big prize, it will naturally attract more professional players to participate in the competition, and the hot atmosphere of the professional arena will eventually infect ordinary players.

E-sports has brought transformation opportunities and new growth points to Internet cafes, but it has also brought covetous competitors. More and more hot money has begun to pour into the Internet cafe industry-the country of hardware manufacturers and players has started to make Internet cafes, and Gome built its own Internet cafe brand Xiaomei Internet Cafe at the end of 2016. Former members of E-sports team WE have opened Internet cafes, and even the famous singer Jay Chou has joined the Internet cafe battle.

In 2014, the Ministry of Culture, the State Administration for Industry and Commerce, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly issued No.41 and No.42 documents to improve the management policies of Internet cafes and promote the transformation and upgrading of Internet cafes, which lowered the threshold for opening Internet cafes, and the model of Internet cafes was easy to copy from the perspective of space design and equipment. Xu Hua said that the homogenization competition between Internet cafes is very serious.

Peng Cong also said that since the second half of 2016, the Internet cafe industry has entered a new round of survival of the fittest. A large number of Internet cafes that follow the trend obviously lack the ability to cope with fierce competition. Many Internet cafes can only attract customers through hand-to-hand combat methods such as price reduction and large-sum rush.

In his view, the market capacity of the Internet cafe industry is relatively limited. Although the number of e-sports users in China increased slightly in 2016, reaching about 130 million, Internet cafe consumers only accounted for a small part of it. In contrast, the supply of all kinds of Internet cafes blooming all over the sky was also in excess of demand. What’s important is that the two Internet cafe engines, Dota2 and League of Legends, have also begun to enter a period of exhaustion. "The market needs new games, and we are also waiting for the next end tour of Dota2 and League of Legends."

Under the realistic market situation, Internet cafe brands that already own the hills have begun to prepare more ammunition and put it into the next round of elimination war.

"What do Internet cafes do for promotion? Can they afford it?"

This is a question raised by Peng Cong, a native of 4A Company, when he first met with Huang Feng, the owner of Netfish Internet Cafe.

For Internet cafes before the transformation, marketing and brand are still two very distant words. At that time, as long as we had a good position, a computer that was not too bad, and more tolerance for minors’ fake ID cards, the business of Internet cafes would soon get better.

However, when the black Internet cafe model lost its stable audience and the Internet cafe model fell into fierce competition, marketing and brand became one of the key factors to win in the new stage.

In the storefront of Netfish Internet Cafe, in addition to the large portrait of the spokesperson Angelababy, there is also the ubiquitous brand logo cartoon killer whale. Gera Internet Cafe invited Miss, the queen of e-sports, to speak for herself, and also cooperated with Running Man by providing venues. In contrast, Bidou Internet Cafe, whose start-up team is good at marketing, continues the cultural and creative genes and designs its own brand image.

In addition to VI (corporate visual design), internet cafes have also made great efforts in the interior design of their stores. The style design of each store of Netfish is different. Compared with the bright wind of Netfish Internet Cafe, Fengdie Internet Cafe, another brand of its Internet Cafe, has many female users because of its warmer overall color and more casual decoration style. Bidou Internet Cafe, which aims at college students, hopes that the storefront image will be more positive and sunny, so it adopts a yellow-green tone.

In addition to the establishment of brand image at the visual level, holding e-sports competitions and actively seeking cross-border cooperation are also the focus of Internet cafe marketing. Bidou Internet Cafe held the Guangzhou University E-sports Goddess Challenge, which turned "watching girls play games" into a marketing event with great communication value. Gera and Netfish will also hold daily competitions in the store.

According to Peng Cong, when Netfish Internet Cafe holds a national e-sports competition, there will be 33 teams in just one store.

Net Fish Internet Cafe is spending more of the money it has melted on linkage with other brands, so as to establish its own differentiation and recognition. Some time ago, Banana Plan held the BIG Carnival in Shanghai, and the net fish Internet cafe also participated in it, and set up its own e-sports stage.

At the same time, the net fish also began to pay more attention to investors’ resources other than money. For example, the acceptance of Mingjia Capital in the D round of financing was due to the influence of the boss Huang Xiaoming, which brought many star resources to the net fish.

In this marketing campaign, the old Internet cafes rely on strong economic strength, industry contacts and local resources, while the new generation of Internet cafes rely more on their own sense of smell and experience in marketing and the dividends that those who join the battlefield later have.

When it comes to how to get out of the Red Sea of Internet cafes, the three Internet cafes seem to have their own strategies. In Xu Hua’s view, as long as the game industry is still popular, the Internet cafe industry will definitely continue to survive. With the cooperation resources of big game manufacturers, such as the activation-free demo of some games and the privilege of all heroes and all skins, old-fashioned Internet cafes can still attract many players and franchisees. For Gera, the next upgrade will focus on the intelligent management of Internet cafes and the improvement of operation and marketing capabilities.

In Peng Cong’s eyes, the user-oriented concept and integrated management system are the unshakable core competitiveness of net fish. "Equipment can be copied, lots can be replaced, but services cannot." The integrated system ensures that net fish users can be used nationwide after handling the card, which enhances the user’s viscosity. The future planning of net fish still revolves around the game. "What we do is not an Internet cafe, but a multiplayer game space."

For Fan Lihan, on the road of branding, the Internet cafe industry in Guangzhou has just started, and it is better to stand firm in South China than to plan for the future. "There are hundreds of thousands of Internet cafes in China. In terms of market share, no Internet cafe enterprise has really started to run. They run in the Yangtze River Delta and I run in the Pearl River Delta."

A long time ago, Internet cafes carried the need for people to communicate with the outside world. There were brothers from game guilds, unspeakable videos and websites, and chat room users who had never met before. After personal computers and smart phones have changed people’s communication patterns, some people are willing to return to the more or less real world of Internet cafes.

Fan Lihan’s vision for the future of Internet cafes is a pan-entertainment space that can be consumed by pass. "Buy a ticket, want to play games with a high-profile computer, want to sing with KTV, and want to play billiards with a pool table."

The above is the article of "Three Sounds".

After reading it, Qian Zhen felt the same way about the following sentence:

Consumer groups around the age of 30 are the main force in opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

And what will be the future format of internet cafes?

I don’t know how you feel after reading the picture below.