Journal No.2732 on May 3, 2022period
At the beginning of May, the cycle continued.
The first online drama "You Saved 10,000 Times" produced by Qingmei Film is being broadcasted simultaneously by iQiyi and Tencent Video. Compared with the online drama "The Beginning" and the twinkling star, which were broadcast separately by Tencent video at the beginning of the year, the drama "You Saved 10,000 Times" is different in that it is a rare comedy type in the market, focusing on the hilarious cycle, and it is a down-to-earth cool drama. When the first producer interviewed Yuan Yumei, the chief producer, she expressed the hope that the drama could awaken the enthusiasm of the "aborigines" on the Internet.
Arouse the curiosity of the audience, and good word of mouth is the core of the circle.
Yuan Yumei is the producer and producer of "Never Imagine" series, and served as the chief producer of "Trembling Abe" to carefully create a costume soft sci-fi comedy, and initiated the "black idol drama" type online drama "Cambrian". By the time it was produced, 500,000 people in Douban had a high evaluation of 9 points, and Netflix purchased the first China online drama "White Night Chasing the Murder". In the past 10 years, she has produced almost more than 20 online dramas.
The pursuit of "innovative" stories, "non-standardized" types, even if they were not optimistic in the early stage. One of her core ideas in content selection is that the story she wants to tell, no matter from the structure of the play or the production, always has an interesting and unique soul. She believes that this is to awaken the curiosity of the audience and the core of a good word of mouth.
Korean popular comics adaptation,
Extending social topics after innovation
"You Saved 10,000 Times" is based on the Korean cartoon "My boss dies once a day" created by Li Jiaxuan. The original cartoon has only 61 words, so it is difficult to support the content of 24 episodes with such a small volume, but for producers, the priority is not the volume, but the genes of the project. Yuan Yumei said that when choosing this project, the most important thing was the rules of the game of time cycle and the man’s design, as well as the character relationship formed by the main characters in the cycle: a simple sentence can be summarized as "you die and I cycle"; This makes the story different from the previous time cycle theme, and becomes a two-person game that contains each other, which is the core of this cartoon; In addition, it also involves the universal topic of workplace relations, which is more likely to arouse the attention and resonance of the audience. Time and space changes involve the workplace, and besides innovation, extended social topicality comes out.
"To sort out the rules of the game of time cycle, the story should be logical, the characters need to build emotional lines, and on this basis, they should increase their sense of joy and brain holes, which is obviously difficult and challenging from the level of script development." Therefore, in addition to the main screenwriter Zhou Zhan, she joined the comedy screenwriter and brain hole screenwriter, and Yuan Yumei herself participated in the whole process. "Everyone brainstorms together, then puts pen to paper, deliberates and modifies, and reorganizes over and over again, as if building a Lego without model reference." Chief producer Yuan Yumei said.
This shows that innovation is not easy.
Characters are born for scripts,
Good actors also need to be shaped.
Yuan Yumei also said: "Teacher Alvin (who plays Yu Ge) joined the group a few days later. As soon as he arrived, he said that he knew who played who without introduction, because all the actors fit in well with the modeling and were able to sit in the right place in an instant, including several newcomers.
For the role of Yu Ge, he also thought about it in advance, and he also prepared a fan and teapot professionally. I said that we didn’t need these for our play. After showing him a circle of communication, he said, Sister Mei, I get it. I want to play my younger self. Although he is a veteran in the workplace, he is not the old-fashioned image that everyone used to know, but a younger and more cheerful color figure. This actually comes from the self-consistency between character design and drama temperament. Teacher Alvin is very professional and knows our play very well. On the set the next day, his performance was amazing, and the director and I clapped our hands in front of the monitor. "
Through Alvin’s example, the temperament pursued by You Who Saved 10,000 Times can be seen-the story takes place in the workplace, and the choice and modeling of actors need to balance the sense of fantasy and reality to complete a practical and appropriate "suspension"; It is also the focus of the founders’ work to maximize this temperament in modeling.
According to Yuan Yumei, in order to make the actors fit the roles, she and the modeling teacher Chloebaby studied the characteristics of each actor, and even turned over everyone’s past red carpet photos and little red book daily life, so as to enlarge everyone’s advantage customization scheme. "For example, my first feeling when I saw Xinwen Xu was that she was very suitable for small pigtails on her hair and was very suitable for pentagonal accessories; When I first met Geng Yeting, his hair was particularly dark, and he loved fitness, which made him look stronger. He immediately decided to bleach and dye his hair, and it was white and lively. Liu Xuwei, who plays Jiang Huohuo, is the only one I selected from a large pile of actors’ materials. I immediately made an appointment to meet him. After meeting him, I felt that Yan was right, but he was too young, and he still needed styling to make him look foreign and sunny. His hairstyle should find the best degree between Jiehuo and man next door, and he should be trimmed every ten days. The choice of clothes makes him relaxed and uninhibited, in line with the state of a cutting-edge painter. I hope to build him into a real rival in love with Ke Bai, so that everyone is willing to stand up for the CP of the woman and the man once in a while. Ludo’s style is to make her more natural and homely, but she has a memory. The blue and white sea soul shirt is the first dress I decided to wear, and she started to cycle from this dress. The choice of other clothes is related to her state of mind. We put a lot of thought into the modeling of Evil Road, with the same color and texture. At first, the modeling teacher paid attention to the difference of the whole body and wanted the audience to "find the same". Later, after discussing with him, I adjusted it to let everyone "find the different" and try to focus on the upper body.So there is a classic broom head and an exaggerated shoulder red skirt. Even when Ludo becomes more and more brave and can be himself, the evil Ludo will become more and more like Ludo until it will disappear. "
Yuan Yumei seems to know that the actors she chooses don’t have a lot of traffic, so she tries her best to blend the balance with soft power.
This time, the whole network exclaimed that Ke Bai was handsome out of the sky. We also learned that the role of Bai Zhenzhen (played by Ke Bai) is characterized by narcissism and self-discipline, so most of the styling choices are suits or formal casual clothes, which are also commented as "semi-permanent suits" by eagle-eyed netizens, and they always feel upper body in an instant. Modeling and makeup also add more memory points to the role of Bai Truth.
"White hair design for Ke Bai is to increase the level of hair. The designed highlight color is natural, and it feels a little like a halo, which makes his hair look less dull, paste into a piece, and then it looks hierarchical, and the most important thing is to echo the facial contour. However, when love happens, the clothing of white truth will change with the plot, and it will also echo the clothing of the female host, which also implies the growth and change of this character from the outside to the inside. "
In the permanent five-person group in the office, the white truth played by Ke Bai represents the narcissistic director boss; Zhang Yaqin plays Li Luduo as an office worker who is attacked by his boss, colleagues and elders. Xinwen Xu plays Kong Feifei, which fits the current aesthetics and makes a delicate Liu Genghong girl; Lin Zhiying, played by Zhao Xin, is a gentle and graceful second-born mother, trying to maintain the balance between workplace and family, which is very eye-catching; Yu Ge (played by Alvin), an old fox in fish in troubled waters, and Ding Sha (played by Zhou Hengyu), an intern, also have great personal charm and characteristics. It is worth mentioning that the characters not only add many designs in the early stage, but also are extremely creative in the visual effects in the later stage. When you hear the praise of Bai Zhen, the little red flower that blooms in the wind on Yu Ge’s shoulders, but will wither immediately when you are accused, is it cute?
A team that believes in black fairy tales,
Create a strong visual style of "comic reality"
If you want to present such a fantastic brain-hole drama, you need a director who has made comedies and can fly, but can take care of the real part. In this way, we can inspire more laughter and burdens with the actors on the set, and also accurately capture the real joys and sorrows of the characters behind the comedy. Director Anning Deng once filmed How My Mother-in-law Is So Lovely. At that time, this drama was the most watched drama in Taiwan Province, and it was also a comedy type that deconstructed reality, so Deng Dao became the first choice for producers to throw an olive branch.
"At the same time, because of the particularity of the script, we need a photographer who has made both movies and plays, so Teacher Wang Jiafei became the best choice, just as she and the director also cooperated and cooperated smoothly. Including costume modeling, Chloebaby and production designer Li Peng have also added a lot of interesting pictures, especially in the presentation of the living environment with many female roads and many evil roads, which has increased the connection with reality on the basis of wide brain opening. " Yuan Yumei said.
In addition, it is also very important to let the responsible late directors enter the story in advance, which can add more creative ideas to realize the strong visual style of "comic reality" pursued by the series.
"You Saved 10,000 Times" is very close to the language system of the young audience. After its launch, it received tap water Amway in Weibo, but it failed to laugh, and it was killed by special effects. The drama returned to us who loved to laugh … All kinds of comments and barrage were also very cute, just like the continuation of the drama temperament. In particular, the fancy death in the first episode, with a big brain hole, was called "new nonsense drama" by netizens and spread wildly on the short video platform. At the same time, the bold use of new people in the play also produced a star-making effect, and several fans of Tik Tok and Weibo who participated in the show rose sharply, which once caused the mobile phone card to die.
In the title, the stop-motion animation with black fairy tale texture begins the cycle; The diversity titles presented by using Tetris game elements are also very colorful, lively and interesting, which makes people think. In addition, comics, animation, three-dimensional animation and sound effects are used in many places in the play to externalize and exaggerate the inner world of the characters, and the plot of the characters is reproduced from time to time, which always makes the audience full of surprises and expectations in the process of chasing the drama and get the pleasure of "actually being able to do this".
The most comedy material in history,
Eggs, small theaters, and stalks are constantly playing.
From the preview of "You Who Saved 10,000 Times" on April 14th, to the regular distribution of eggs, tidbits and various small theaters outside every afternoon, the concept of "death-to-death hilarious cycle" was carried through to the end. After watching the feature film, the drama powder can continue to chase the small rescue theater on multiple platforms, which is quite happy to buy one and get one free. Interact with constantly updated tidbits and various expression packs; In the barrage interactive area between Tencent video and iQiyi video, there will also be a "overlord goose", and the barrage from time to time is also very suitable for the theme of time cycle, which directly fills the audience’s happy experience of watching the drama.
"You Saved 10,000 Times" insists on making innovative choices, no matter the theme, character design, production and later screen presentation, it strives to be new and change. In the real interaction with the audience again and again, drama, performance, special effects, soundtrack and sound effects, barrage, egg theater and other ways are used to increase the interest and visibility of the content of film and television dramas. It is really interesting and funny to forward Amway-You Saved 10,000 Times through a small screen to convey happiness, break boundaries and let more audiences enjoy the cool feeling of watching the drama.
If you want to get some happiness and recover some innocence and childlike interest, you might as well pay attention to it.
