People don’t arrive before the ceremony： Chinese people go home ＂lightly＂
editorial comment/note
Zhongxin. com launched a series of planning "Ten Scenes of the Spring Festival", trying to outline the great changes in China’s social landscape through the little changes you and I have made in the Spring Festival.
Chinanews. com client Beijing, February 14th Title: [Ten Scenes of the Spring Festival] People don’t arrive at the ceremony first: Chinese people go home "lightly"
Reporter Qiu Yu
When I was in Spring Festival travel rush in the early years, it was a "sweet burden" for many people to catch the train and squeeze the bus with big bags. Nowadays, the popularity of online shopping for new year’s goods allows people to return home "lightly".
At the same time, online shopping has also enriched the Chinese people’s new year’s basket. In addition to buying local products from all over the world, high-tech products and cosmetics have also become the new favorites of new year’s goods.
Zhongxin. com Qiu Yu
Online shopping for new year’s goods, "light" home
Online shopping is known as one of the "four new inventions" in China, and many people choose this convenient way when buying new year’s goods.
Chen Cheng, who works in Beijing, told Zhongxin.com that most of the new year’s goods he prepared were bought through e-commerce platforms, including tea, mobile phones, scarves and other gifts for his parents, which were delivered directly to his hometown in Fujian.
"It’s too far to go home, and I have to transfer to a car after getting off the train. It will be very inconvenient to bring a lot of things, and I am worried that things will be broken on the road, so I simply buy them online and send them home directly." He said.
The reporter noted that in order to seize the new year market, JD.COM, Amazon China, Suning.cn and other e-commerce platforms launched the "New Year Festival Special Session" to attract consumers by issuing coupons, spikes, discounts and other activities.
Blair comes from a small town in the west of Shandong Province. She has been selling meat products at home for more than 30 years. In the past three years, she began to promote it through WeChat. According to her introduction, the most popular items are donkey meat in gift boxes, most of which are given away by visiting relatives and friends.
"Some customers buy meat products and mail them to relatives in Zhejiang, Inner Mongolia, Anhui and other places. Many times, people have not arrived home yet, and gifts arrive first, which saves time quickly." Blair said.
In recent years, more and more people buy new year’s goods online. According to the Research Report on Online Shopping for New Year’s Goods by Consumers in East China after 80s and 90s jointly released by iResearch and JD.COM, 64.8% people think that the Internet is also an important channel to buy new year’s goods. Judging from the budget of online shopping for new year’s goods, more than 40% of the people’s budgets are higher than last year, more than half of them are basically the same as last year, and only 0.8% of them have a large budget reduction.
Tiannan Haibei local specialty Suiyixuan
Online shopping for new year’s goods gives people more choices, and local products are a major variety of new year’s goods.
Recently, JD.COM released a set of interesting data, showing "the situation of purchasing special products and new year’s goods in various places".
The data shows that Shanghainese love to buy Shanxi mutton offal vermicelli soup, Beijingers like Sichuan Pujiang Huangxin kiwi fruit, Shenzhen people prefer Shaanxi Xianyang crisp pear, Guangzhou people like Nanhu salted duck eggs best, Tianjin people like Dangshan canned yellow peach, Chongqing people like Tianzhen yellow millet, and Hangzhou people like Guilin flower cake.
Wuhan people prefer Honghu lotus root, Nanjing people like to buy Wuyi sweet orange pomelo, Suzhou people like Meishan ugly orange, Xi ‘an people like Xinyang hollow noodles, Shenyang people like Yibin smoked bacon, Qingdao people prefer Lipu taro, Zhengzhou people like Sichuan ugly orange, Dalian people like to drink 52-degree LU ZHOU LAO JIAO CO.,LTD, and Ningbo people like to buy Xichuan kumquat.
This also reflects to some extent that compared with local supermarkets, there are more kinds of food sold online, and you can buy specialties from all over the world.
Zhongxin. com Qiu Yu
High-tech products and cosmetics become "new favorites"
Online shopping for new year’s goods is not limited to traditional goods such as food, clothing, tobacco and alcohol, but has new tricks.
Zhang Yanbin works in Beijing. Not long ago, he bought a smart toilet lid, several ceiling lamps and table lamps through an e-commerce platform and installed them in his parents’ homes in Kunming, Yunnan.
"Parents don’t lack anything to eat and drink now. Instead, they are smart toilet seats, water purifiers, dishwashers and other things that improve the quality of life. I will buy them." He said.
High-tech products frequently rank among the hot-selling lists of Tmall New Year Festival. According to Tmall data, on the first day of the Chinese New Year Festival, nearly 10,000 sweeping robots were sold in Cobos in one hour, the turnover of dishwashers increased by more than five times year-on-year, and nearly 30,000 AI (artificial intelligence) speakers were sold.
JD.COM data also shows that from January 20th to 28th, the sales of smart toilet seats in JD.COM New Year Festival increased by 185% month-on-month, and the sales of AR/VR devices (virtual reality/augmented reality devices) and drones increased by 215% and 119% month-on-month, respectively.
In addition, by comparing the data of the New Year Festival in JD.COM in the past three years, it is found that beauty personal care is one of the more prominent growth categories, especially this year, the sales of beauty personal care increased by more than 900% year-on-year.
"The buying habits of the New Year Festival have changed from the demand for eating and drinking to the demand for lifestyle. Consumers need to buy some daily necessities and beauty products during the New Year to upgrade their family environment and personal image to welcome the New Year." JD.COM analysis said.
Zhongxin. com Li Jinlei photo
Express new year’s goods, Spring Festival "no fighting"
Some people buy new year’s goods online late, worrying that the express delivery will be stopped and the goods will not be received before the year. The reporter learned that, unlike previous years when only SF Express and China Post adhered to the Spring Festival, this year’s major brand express delivery enterprises all joined the ranks of "no closing time for the Spring Festival", but "no closing time" does not mean "full delivery".
Wu Lin is doing overseas cosmetics purchasing business in Qingdao, Shandong Province. According to her introduction, before the Spring Festival, Zhongtong and Yuantong outlets near the community stopped collecting pieces, and they could only choose direct express delivery companies such as SF Express, which had higher postage.
According to a "ZTO Express: Notice of Shutdown" provided by Wu Lin, all provinces in China shut down one after another before February 10th, and the western provinces such as Xinjiang and Tibet shut down earlier, while Beijing and Shanghai were later.
"It is quite common for franchise express delivery companies to stop soliciting packages during the Spring Festival. However, the express delivery service is a basic public service, and it is not particularly reasonable to stop during the Spring Festival. " Shao Zhonglin, former deputy secretary-general of China Express Association, pointed out in an interview that the State Post Bureau called for "all-year-round" and the express delivery company also made a commitment. This is the direction and obligation.
SF previously announced in official website that during the Spring Festival, additional service fees will be charged for the mails that flow to major cities and some key cities, and 10 yuan will be charged for each parcel under 50 kg, 50 yuan will be charged for those over 50 kg, and other cities will not be charged.
In this regard, Shao Zhonglin said that express delivery is a service-oriented industry and is priced by the market. It is in line with market rules for express delivery companies to make appropriate adjustments to service fees during the Spring Festival. (At the request of the interviewee, some characters in the text are pseudonyms) (End)