Detailed accounts are exposed! This new film with a total cost of 220 million yuan, Xú Zhēng took 87 million yuan alone.

Every reporter Bi Yuanyuan Wen Menghua every editor Zheng Zhi　　　　

Image source: vision china

The pay of stars has always been the focus of people’s attention.

In the past, star pay was not transparent, and people could only guess by the "pay list" circulating on the Internet. Now, with the announcement of Joy Media, Xú Zhēng’s income in the film has been "hammered".

Huanxi Media announced that its subsidiary Huanxi Premiere had reached a film production agreement with Beijing Zhenledao, which is controlled by Xú Zhēng and his wife. The film production cost totaled 217 million yuan. Among them, the director’s fee, producer’s fee, screenwriter’s fee and actor’s fee earned by Xú Zhēng alone amounted to 87 million yuan, accounting for 40% of the total film cost.

It is understood that Lost in Russia is the third work of the "Embarrassing Series" directed by Xú Zhēng, and the Spring Festival in 2020 has been booked in advance. After Dying to Survive’s great success, Joy Media and Xú Zhēng obviously expected a lot from this film.

In addition to the four positions of director, producer, screenwriter and actor, Xú Zhēng’s personal company will also charge film production fees. In addition, another major identity of Xú Zhēng is the shareholder and signing director of Joy Media, and he will also get a share of the profits after the film is released.

Off-screen, Xú Zhēng’s "Business Classics" is also well read. No matter what the final box office of this film is, Xu Zheng, who earned a lot of money, will be the biggest winner.

According to an announcement made by Joy Media on the evening of February 26th, Joy Media’s wholly-owned subsidiary Joy Premiere signed a film production agreement with Beijing Zhenle Road, and Xú Zhēng is qualified to be a director, producer, screenwriter and starring.

Huanxi Media will pay Xú Zhēng’s company Zhenledao 30 million yuan for production, Xú Zhēng 27 million yuan for directing, 10 million yuan for producer, 10 million yuan for screenwriter and 40 million yuan for actor, totaling 117 million yuan. In addition, Joy Media will give another 100 million yuan to Xú Zhēng for third-party payment. The above fees are all tax-included.

To put it simply, of the total cost of this film of 217 million yuan, Xú Zhēng’s remuneration accounts for 18.4%, while Xú Zhēng’s personal income accounts for about 40%.

National business daily (micro-signal: nbdnews) reporter noted that in August 2018, the video website and a number of film and television production companies proposed that the total pay of actors and guests should not exceed 40% of the total production cost, and the pay of main actors should not exceed 70% of the total pay.

Taking this as a reference, every reporter has roughly calculated an account, which is calculated according to the total production cost of Lost in Russia, totaling 217 million yuan, that is, the total remuneration of actors cannot exceed 86.8 million yuan; The main actor’s salary can’t exceed 60.76 million. Xú Zhēng’s actor fee in the film is 40 million yuan, not more than 60.76 million yuan.

The above announcement pointed out that as the largest investor in Lost in Russia, Joy Premiere has the right to enjoy all the benefits of film copyright in the world, including the box office, the benefits from distribution and sale, and the exclusive rights of third-party new media, etc., and Joy Premiere can transfer the exclusive rights of new media to other third parties at its sole discretion.

It is worth mentioning that Qixinbao data shows that Xú Zhēng is the actual controller of Beijing True Music Road, and he and his wife Tao Hong own 51% and 25% of the rights and interests of True Music Road respectively. At the same time, Xú Zhēng is also a non-executive director of Joy Media and the only ultimate beneficial owner of Tairong Holdings, the company’s major shareholder (holding about 15.03% of the company’s issued share capital).

The media company with its own share in the stock market gave the film production contract to the cultural company with its own holding, which can be described as "the rich water does not flow outside the field". Therefore, Xú Zhēng personally locked in a considerable profit in advance before the film was released.

Generally speaking, Xú Zhēng will not only receive 87 million yuan before tax, but also receive 30 million yuan for the production of Beijing Zhenle Road, which is controlled by him and his wife. At the same time, Xú Zhēng, as a shareholder and signing director of Joy Media, will also get a share of the profits after the film is released.

Letting shareholders become directors is the core competitiveness of Joy Media, which is also called "director partner system" internally. It is reported that Huanxi Media, which was established less than four years ago, has owned shareholder directors such as Ning Hao, Wong Kar-wai, Xú Zhēng, Chen Kexin, Gu Changwei and Zhang Yibai, and has established close cooperation with well-known directors including Jia Zhangke, Wen Juan, Li Yang and Daming Chen.

This year’s Spring Festival film "Crazy Alien" directed by Ning Hao was produced by Joy Media, with a production cost of over 400 million yuan, and it was also guaranteed by Le Kaihua Film in Wang Baoqiang. On the evening of February 25th, Joy Media announced that the company had fully collected 700 million yuan of guaranteed income brought by Crazy Alien.

As an actor, Xú Zhēng was addicted to drama in 2018.

Stars attend the film "Crazy Alien" conference. Image source: vision china

According to public information, the films released in 2018, Players Behind the Scenes and Living Together in Time and Space, were both starred by Xú Zhēng and acted as a producer, and he also acted as an actor in The Island and Jianghu Children.

According to the data of the Cat’s Eye Professional Shadow List, as of 2019, in the total box office score of the male leading actor in China film history, Xú Zhēng ranked seventh with 13 films with a total box office score of 8.264 billion yuan. According to the data, up to now, Xú Zhēng has participated in more than 100 film and television works.

Over the years, Xú Zhēng has experienced various roles from a drama actor to a TV play, film actor, director, producer and boss. As a businessman, Xú Zhēng’s business map is getting bigger and bigger.

National business daily (micro-signal: nbdnews) reporter inquired about Qixinbao and found that Xú Zhēng is not only the legal representative of Shanghai Zhenledao Film and Television Culture Studio and Shanghai Xú Zhēng Film and Television Culture Studio, with a shareholding ratio of 100% respectively; At the same time, he is also a shareholder of Beijing Zhenledao Culture Communication Co., Ltd., Beijing Zhenledao Investment Management Co., Ltd., Jiaxing Zhenledao Investment Management Partnership, and a listed company, Joy Media.

In 2018, the movie "Behind the scenes player" produced by Zhenledao Culture finally earned 358 million yuan at the box office; In the same period, "Later Us" was a film invested by Joy Media, and the final box office of the film was 1.361 billion yuan. True music culture and happy media also appeared in the Dying to Survive producers who subsequently won the box office of 3.1 billion yuan; In the Spring Festival of 2019, the "Crazy Alien" produced by Joy Media has accumulated a box office of 2.179 billion yuan.

In addition, the low-cost film "Living Together in Time and Space" created by True Music Culture as the first producer earned 898 million yuan at the box office.