From the modeling point of view, L has adopted the family-style design language, which is a matter of opinion, but from the feedback of friends around me, it is really popular. Audi A8L’s hexagonal middle net is huge, and with the "Audi" logo, the outline of the front of the vehicle looks sharp and atmospheric, and the lights on both sides are quite beautiful, which makes it look very energetic after lighting up. The side of the car body is still Audi’s unique design style, and the enchanting figure is even more vivid! In addition, it makes its sports atmosphere more intense. At the same time, the tail of Founder’s vehicle echoes the front, and the penetrating taillights of LED light sources also have a certain sense of advanced.
Audi A8L puts the details into practice and extends the high quality from the appearance to the inside of the car. The large leather coverage of the steering wheel brings a good sense of luxury, and at the same time, it is practical with shift paddles. The whole center console is made of plastic, leather and wood, and the materials and workmanship look quite satisfactory. It is equipped with a 10.1-inch touch LCD screen, which is clear in display and natural in design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. The self-adjusting seat is relatively comfortable and can hold the family firmly.
Audi A8 has a car length of 5450mm, a car body width of 1945mm and a wheelbase of 3258mm, which is quite satisfactory. In the same class, the wheelbase of Audi A8 ranks seventh. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. Audi A8′ s trunk volume ranks 6th among the same price and class models. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.
Audi A8 is equipped with a 4.0 engine with a maximum output of 338kW and a maximum torque of 660Nm. It will definitely bring unforgettable control charm. The official measured acceleration of Audi A8 is 4.8S, ranking 16th among more than 800,000 car models.
The active/passive safety configuration of Audi A8 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.
Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.
In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.
The cold test includes many aspects such as the exterior, interior, driving state and working condition of the vehicle, but the most intuitive aspects for users are cold start, defrosting, defogging, interior heating and driving experience.
Let’s talk about cold start first. First, the vehicle should stand outdoors for more than 12 hours at the lowest temperature of -30 to -35 degrees Celsius. According to the testers, the test process is fixed, and they have to adjust their work and rest time according to the temperature change, usually starting work at 5-7 am. Because this time period is the coldest, it meets the test requirements. Now Mohe is just dawn at about 8 am.
In the cold start project, there are two dimensions to measure the results. The first is the start-up time (within 10 seconds, it is up to standard), and the second is whether it can be successfully started at one time. After both of them meet the standards, only one set of tests has been completed, and only three sets have to be completed continuously to be qualified. It is reported that there is no problem. In the case of -35 degrees Celsius, the startup time is about 4 seconds.
For users in cold areas, the speed of vehicle defrosting and defogging is also very important. There are also two aspects to measure this project, namely, the time spent on defrosting and defogging and the corresponding area. Testers will collect and record data for these two aspects one by one. In addition, a comprehensive evaluation should be made based on the subjective feelings of drivers and passengers.
In addition to defrosting and defogging, the effect of air conditioning will be verified, and the tester will record the temperature of the air outlet and the temperature near the headrest. They also said that, for example, the lower air outlet of the foot should have the same air outlet, and one foot should not be cold and the other foot should be hot. It is reported that in the weather like Mohe, the water temperature of the engine can rise to about 70 degrees in about 5-6 minutes when the vehicle is idling after starting, and warm air is blown out at the air outlet.
Whether electronic components can work normally in low temperature environment is also the focus of staff testing. Auchan comes standard with an instrument panel with LCD screen, which is rare in the same model. As shown on the screen, the current outdoor temperature is -18 degrees Celsius, and the instrument information is all normal. The staff introduced that in the case of -30 degrees Celsius, when the vehicle just started and the water temperature was low, there would be a slight smear phenomenon when the big numbers on the dashboard changed, but this situation did not exist after the water temperature rose. There is no such situation on the screen of the sound system next to it. It can be displayed normally at any time, and the system responds quickly.
Road verification is also an indispensable part of every day, and the staff will drive vehicles to crawl at low speed and test urban roads, national highways and highways every day. On the way, acceleration and braking tests will be carried out according to road conditions to simulate normal driving habits. The speed range covers 0-120km/h, and the temperature ranges from 0 to -35 degrees Celsius. And according to the temperature change of 5 degrees Celsius as a calibration to collect data. At the same time, it is necessary to analyze the driver’s own subjective feelings to find out the potential problems that may exist in the vehicle.
● Summary:
The "three highs" test is mainly aimed at verifying the reliability of products, and Auchan has withstood the test in these aspects. It is not difficult to see from the "three highs" test learned this time that vehicle engineers are engaged in the same boring work day after day because of their fixed workflow and specifications and harsh environment. And all this is to truly simulate the car use of local users and ensure that vehicles can be used normally in any state. As the saying goes, it takes a lot of tempering to become steel.
The process and specifications of the "Three High" test involve the business secrets of the manufacturers, especially the data information, so they naturally don’t want to disclose it to me as an outsider. Secondly, the time for participation is very tight, and the information that can be learned is limited. Therefore, this article can only be written from the perspective of personal feelings. However, Auchan is about to be officially listed, and these boring experiments may not be as attractive as the test drive. As for Auchan’s performance in power and control, we will present you with wonderful test drive articles at the end of the month. (Text/Photo/Photo by Liu Wei)
[car home Information] At the just-opened 2022 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Krypton officially delivered the 20000th car (|) to a user. Since the car was delivered in October 2021, the delivery of the 20,000th car has taken seven months.
On October 23, 2021, Krypton Automobile held the off-line ceremony of ZEEKR 001 in Ningbo factory, and began to deliver it to users in small batches for the first time. As a medium-sized and large-sized pure electric car, ZEEKR 001 does not adopt the traditional sedan structure in appearance, but the design of hunting station wagon with hatchback tailgate, and the design of borderless doors has won the favor of many young people.
In terms of interior style, the overall design of ZEEKR 001 is very simple. The central control is equipped with a 15.4-inch multimedia touch screen and an 8.8-inch full LCD screen, which has a good sense of science and technology. The three-spoke multi-function steering wheel and the short electronic shift mechanism cooperate with each other to make the new car look very exquisite. In terms of configuration, the new car is equipped with inductive frameless doors, W-HUD ultra-wide full-color head-up display system, ECONYL environmentally-friendly racing seats, seat massage, laser aluminum trim strips, aurora atmosphere lights and so on.
It is estimated that by the end of 2022, there will be nearly 300 polar stores nationwide, including polar centers, polar spaces and polar delivery centers. In terms of energy supply system, Krypton has also achieved the coverage of core cities in the country. Up to now, the self-built charging station of ZEEKR Power has been launched in 20 cities across the country. The charging map continues to access the mainstream operators in the country, and the third-party charging network has covered nearly 340,000 charging terminals in 329 cities across the country; The electrode delivery charging service has been launched in 30 cities, and the mobile charging car service has been launched in 6 major cities across the country; Home charging installation service has served car owners in 292 cities in 31 provinces. (Text/car home Wuyuan)
In the compact car market, Nissan and Volkswagen have always been the hot models concerned by consumers. These two cars have their own advantages, both in design, interior style, power performance and market reputation. So, for you who are considering buying an oil car, how should you choose? This paper will make a comparative analysis of Sylphy and LaVida from many angles to help you make wise decisions.
Price and car purchase cost
Price is undoubtedly one of the most concerned factors when consumers buy a car. According to the latest market data, the price range of 2024 Nissan Sylphy is 68.6-13.49 million yuan, while the price range of 2024 Volkswagen LaVida is 49.0-99.9 million yuan. From the price range, LaVida’s starting price is lower, which is more attractive to consumers with limited budget. In particular, the price of LaVida’s entry-level models has dropped to more than 60,000 yuan, which is very rare in the same class. However, it is worth noting that Sylphy often has a large preferential margin in actual sales, and some dealers even offer preferential loan activities and trade-in subsidies, which further reduces its actual car purchase cost.
Appearance design and style
In terms of design, Sylphy and LaVida both show their own unique styles. Xuanyi continues the classic elements of family style, with full machine cover, compact body lines and a large area of blackened net, creating a strong sense of muscle and sports. LaVida, on the other hand, uses a straight waterfall chrome trim and a sharp headlight group, which is simple without losing the sense of strength. On the side of the car body, LaVida’s waistline runs through the car body, adding a sense of movement to the whole car. In the rear part, both cars adopt the design language of their own brands, showing different visual effects. Judging from the overall feeling of appearance, Xuanyi is younger and more sporty, suitable for young consumers who pursue fashion and dynamic; LaVida, on the other hand, is more stable and atmospheric, suitable for home users who pay attention to quality and practicality.
Interior design and configuration
Entering the car, Sylphy and LaVida also have their own advantages in interior design. Sylphy’s interior is similar to the current model. The center console and door panel are wrapped in large leather, equipped with self-luminous 7-inch instrument panel, 12.3-inch central control screen and three steering wheels. The overall style is biased towards home use. LaVida, on the other hand, adopts a symmetrical layout style, with clear functional divisions and convenient operation. Some areas are wrapped with soft materials, matched with stitching and punching technology, which improves the texture of the interior. In addition, LaVida also comes standard with an 8-inch full LCD instrument and an 8-inch central control panel (10.25 inches and 12 inches for high-profile models), and is equipped with MOS intelligent interconnection system and other functions. LaVida is slightly superior in the sense of luxury and technology in the interior. However, Sylphy’s seat design is more generous and comfortable, providing passengers with a better ride experience.
Power performance and fuel economy
In terms of power, Sylphy is equipped with a 1.6L naturally aspirated engine with a maximum power of 90kW(122 HP) and a maximum torque of 155N·m, matching the CVT continuously variable gearbox. LaVida offers 1.5L and 1.5T power versions for consumers to choose from. Among them, the 1.5L naturally aspirated engine has a maximum power of 81kW(110 HP) and a peak torque of 141N·m, matching a 6-speed automatic manual transmission. The 1.5T engine has higher power output. From the perspective of dynamic performance, Sylphy’s accelerated ride comfort and fuel economy are more suitable for urban commuting and home transportation; LaVida’s 1.5T version is more suitable for consumers who have higher requirements for power. However, it should be noted that the 1.5L version of LaVida is slightly inferior to the 1.6L version of Sylphy in power. In terms of fuel economy, both cars have performed quite well. The comprehensive fuel consumption of the Ministry of Industry and Information Technology of Sylphy is between 4.9 and 6.1L/100 km, while the comprehensive fuel consumption of the WLTC of LaVida is only 5.92L/100km(1.5L version).
Market feedback and word of mouth
Sylphy and LaVida, as popular models in the market, have received extensive attention and praise. Many car owners think that Xuanyi’s exterior design is fashionable and dynamic, the interior is comfortable and practical, and the fuel economy is excellent; LaVida, on the other hand, has won the trust of consumers with its stable and atmospheric appearance, exquisite craftsmanship and reliable quality. In addition, the two models have also performed well in terms of safety, and they are equipped with a number of active and passive safety configurations to ensure the safety of drivers and passengers. According to the statistics of the User Behavior Research Institute of Cheping.com, Sylphy won the title of the best word-of-mouth vehicle in the 2023 [Car Review List], and its positive word-of-mouth index reached 9052 points. LaVida also won a good reputation in the market with its balanced performance and excellent cost performance.
In 2015, the bright spots of Internet development in China appeared frequently. This aspect benefited from the rich accumulation of talents, users, products, companies, capital and concepts after 20 years of development of the Internet in China, which ushered in a period of rapid development from a network power to a network power; On the other hand, thanks to the top-level design of the country and the active participation of the whole society, the "internet plus" has risen to the national strategic level, promoting mass entrepreneurship and innovation, and the Internet has become an indispensable part of China’s infrastructure construction, scientific and technological progress, economic transformation, social development, national governance and even international exchanges and cooperation.
Highlights of Internet Development in China in 2015
The 13th Five-Year Plan proposal adopted by the Fifth Plenary Session of the 18th CPC Central Committee emphasizes the implementation of the strategy of strengthening the country through network, the implementation of the "internet plus" action plan, the development of sharing economy and the implementation of the national big data strategy. The national top-level design has greatly promoted the Internet to penetrate all aspects of China’s economic, social and cultural development.
(A) the national strategic level
1. "internet plus" has risen to a national strategy and built a new ecology of economic development.
In March, the government work report proposed to formulate the "internet plus" action plan, and in June, the the State Council executive meeting adopted the "internet plus Action Guiding Opinions". In 2015, eight ministries and bureaus, including the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Communications, the Ministry of Agriculture, the Ministry of Commerce, the Health Planning Commission, the Tourism Bureau and the Energy Bureau, issued the "internet plus", among which the Ministry of Commerce has issued the first ministerial-level action plan, and the Ministry of Industry and Information Technology issued the "internet plus" three-year action plan. Subsequently, local versions of action plans were launched one after another. Fujian, Jiangxi, Jiangsu, Guangdong, Sichuan, Hunan, Henan and other provinces will definitely formulate their own Internet action plans. More than 20 provincial local governments across the country have signed strategic cooperation agreements with major Internet companies to carry out comprehensive and in-depth cooperation in cloud computing, big data, smart city construction, Internet public services, e-commerce and Internet finance.
"internet plus" related forums and conferences are getting more and more popular. From government to enterprises to individuals, people are exploring how to use the power of the Internet to achieve efficiency improvement, industrial upgrading and innovation and entrepreneurship. Internet plus Finance, inclusive finance in the Internet Age; Retail in internet plus, achieving e-commerce; Internet+education to achieve universal online education; Internet plus Life Service, Achieving O2O. The "mass entrepreneurship and innovation" promoted by the Internet are also concentrated in these areas. The future Internet will be combined with agriculture, education, medical care, finance, transportation, tourism, culture, home, life service, media, advertising, retail and other industries to form a new ecological landscape.
2. Accelerate the pace of becoming a network power and actively participate in global Internet governance.
In October, the "Thirteenth Five-Year Plan" proposal adopted by the Fifth Plenary Session of the 18th CPC Central Committee clearly stated: "Implement the strategy of strengthening the country by network and accelerate the construction of a new generation of information infrastructure with high speed, mobility, security and ubiquity". China has nearly 700 million netizens, more than 4 million websites, 1.3 billion mobile phone users, 600 million WeChat and Weibo users, and the market value of 7.85 trillion Internet listed companies. It is a veritable Internet power. At present, four listed companies, Alibaba, Tencent, Baidu and JD.COM, have entered the top 10 global Internet companies. Non-listed companies such as Huawei, Ant Financial and Xiaomi have also entered the top 20 in the world. China’s Internet industry is developing steadily, the market competition is full, and its independent innovation ability is enhanced, and it is making great strides to become a network power.
In 2015, China actively participated in the global Internet development and governance, fully expressed China’s proposition of establishing a new global cyberspace order, and put forward the "China Plan" for Internet development and governance. In September, the Chairman of the Supreme Leader visited the United States, and the two sides reached important consensus on cybersecurity and other aspects, and reached six achievements in the Internet field. In December, China hosted the second world internet conference with higher specifications and larger scale. In the keynote speech of the conference, the supreme leader put forward four principles of respecting network sovereignty, maintaining peace and security, promoting open cooperation, and building a well-ordered global Internet governance system, and five propositions of jointly building a community of cyberspace destiny, which have far-reaching influence.
3. Comprehensively promote the national big data strategy and build a data power.
The 13th Five-Year Plan proposes that China will implement the strategy of strengthening the country through network, the "internet plus" action plan and the national big data strategy. In September, the State Council officially issued the "Action Program for Promoting Big Data Development", which put forward the top-level design of China’s big data development from the overall height of the national big data development strategy. The Ministry of Industry and Information Technology is formulating the "Thirteenth Five-Year Development Plan for Big Data Industry". On November 17, People’s Daily published an article signed by Meng Jianzhu, Minister of Public Security, proposing to co-ordinate the construction of infrastructure such as big data, cloud computing center and Internet of Things.
The convergence of the Internet and human economic and social activities has triggered explosive growth of data. Big data has become the core theme of deepening the development of national informatization and the next starting point for the country to promote the development of informatization. Developing big data has become an inevitable choice for building a data power and promoting big data to govern the country. Local governments have begun to actively seize the opportunity to promote the development of big data. On April 14th, Guiyang Big Data Exchange, the first big data exchange in China, was officially put into operation and completed the first batch of big data transactions. The Southern Data Center of the three major communication operators and the first national comprehensive experimental zone for big data were also completed in Guizhou. On December 12th, Zhongguancun in Beijing released the roadmap and enterprise distribution map of "Big Data" industry to the society for the first time. By 2020, Zhongguancun will gather 600 big data innovative enterprises and cultivate 6,000 enterprises with big data application capabilities.
(B) the level of industry development
1. "internet plus" is more manifested as "moving internet plus".
No matter from the market, equipment, traffic, or from the user’s point of view, the mobile Internet will continue to maintain rapid growth. According to CNNIC statistics, as of June 2015, the number of Internet users in China reached 668 million, while the number of mobile phone users reached 594 million. The proportion of Internet users using mobile phones increased from 85.8% in December 2014 to 88.9%. According to the statistics of iResearch, in the third quarter of 2015, the scale of China’s network economy reached 278.39 billion yuan, with a mobile contribution rate of 36.0%, which is still increasing. In October, the monthly average mobile Internet access traffic reached 361.6M, up 88.3% year-on-year, and the mobile Internet access traffic reached 2.88 billion g, which doubled in October. China has built the world’s largest fourth-generation mobile communication (4G) network.
"internet plus" is more manifested as "Mobile internet plus", and its new products, new applications and new models emerge one after another, laying a solid foundation and creating a broad space for "internet plus" action. In the field of the combination of the Internet and traditional industries, the mobile Internet has seized the limelight, and the investment and financing in the fields of transportation, finance, education, medical care, socialization, tourism, entertainment, life service, e-commerce, advertising and marketing are extremely active. A new round of hardware innovation represented by wearable devices, smart cars and smart homes has flourished, with core chips, operating systems, HTML5, 4G/5G, cloud computing and smart homes.
2. Internet services are vertical and refined, and O2O is reshuffled and adjusted.
Various service fields of the Internet are developing vertically, splitting out more subdivided demands, attracting capital investment and giving birth to entrepreneurial opportunities. Among them, O2O field is the most active, covering almost all peripheral services such as automobiles, tourism, education, take-away, laundry, car washing and housekeeping. With the increase of market competitors, the vertical market is characterized by severe verticalization and refinement, and the adjustment of O2O industry is also in full swing.
Driven by capital and market, the core areas of Internet vertical services, such as online reading, O2O, online travel, and dating networks, began to be strong and strong, and the stronger they became. In January, Shanda Literature and Tencent Literature merged; Didi, quick merger in February; In April, 58 Tongcheng and Jiji.com announced the merger; In October, the public comment, the US Mission announced the merger, Ctrip and Qunar announced the merger; In December, jiayuan and Lily.com announced the merger. There are fewer opportunities left for small and medium-sized entrepreneurs in the whole vertical field, but small and beautiful enterprises are still likely to counterattack by deeply cultivating "the refinement of serving people" and "the uniqueness of consumption scenes".
3. The Internet helps the sharing economy to reconstruct a new format and become a new driving force for future industrial development.
On October 29th, the word "sharing economy" appeared in the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee, and it was proposed to "develop the sharing economy". At the second world internet conference, the Chairman of the Supreme Leader talked about the need to focus on developing new formats such as sharing economy during the 13th Five-Year Plan period. It is the development of Internet technology that makes the sharing economy enter a new stage of development. It is suggested that 2015 is the first year of sharing economy in China.
Sharing economy is a sharp weapon to transform and upgrade traditional industries with Internet thinking. The traditional "rules of the game" in the fields of house leasing, transportation, housekeeping, hotels, restaurants and so on are being changed. Apps such as Didi Chuche, Ride, Dada, Everyone Express, and Going Home for Dinner are typical business products of the sharing economy. The sharing economy is changing the industrial chain structure of the format and reconstructing the original format. This format connects many idle, scattered and silent resources in society, and optimizes the allocation of social resources with the help of mobile Internet, big data and geographical location services, which not only reduces the cost, but also solves the "pain point", to some extent, changes the mode of relying on continuous investment to expand reproduction, and finally breaks the original business rules. The new format and mode of sharing economy are becoming a new driving force to promote the future industrial development.
4. The new network culture is booming, creating a new path for the prosperity and development of the cultural industry.
On October 19th, the Central Committee of the Communist Party of China’s Opinions on Prospering and Developing Socialist Literature and Art put forward that we should vigorously develop online literature and art. Driven by the policy and cultural consumption demand, the emerging network culture is booming. At present, the scale of China’s network culture industry reaches 150 billion yuan, up 200% year-on-year; Online original literary works exceed the sum of works published by paper media in contemporary literature for 50 years. With the rapid and extensive coverage of social media, a number of self-media with the responsibility of spreading knowledge of Chinese studies and promoting traditional culture have sprung up. With the help of the Internet, the overseas spread of China culture has reached an unprecedented breadth.
Internet "IP" (the abbreviation of intellectual property, meaning intellectual property) became the top hot word in the Internet field in 2015. The popular IP derived from online literature became the focus of crazy competition among major film and television companies, and many TV dramas adapted from the Internet "IP" were broadcasted, which triggered many rounds of social debates and highlighted the value of online IP. At present, around the popular "IP", a mature one-stop industry such as film and television drama, online drama, radio drama, comics and game production has been formed. From copyright trading to the production and distribution of film and television content, to the development of a series of derivative products such as games, e-commerce, real entertainment, toys, artists’ brokers, fan economy, etc., the improvement of production and creative ability brings about the feasibility of realizing products in various forms. Network culture has become an important force to promote the rapid development of China’s cultural industry.
5. The independent innovation capability of Internet technology has been enhanced to promote the development of smart industry in China.
In 2015, the development of Internet technology in China achieved major breakthroughs in many fields, such as 4G/5G network technology, mobile chips, intelligent terminals, cloud computing, big data, satellite navigation, etc., showing the characteristics of significantly enhancing the independent innovation capability of network technology, accelerating the catching-up of intelligent terminal manufacturing industry, and constantly cultivating new technologies and applications to form new formats.
At the second world internet conference "Light of the Internet" Expo, the virtual fitting mirrors of Baidu unmanned vehicle, Alibaba Cloud technology, JD.COM "Weilian Smart Home" and Suning "Augmented Reality" displayed the latest technologies, products and applications of the Internet in China. Emerging technologies such as the Internet of Things, virtual reality, smart wearables, drones, service robots, and intelligent networked cars accelerate commercialization. The close combination of Internet and intelligent manufacturing has become the leading mode for the development of Industry 4.0 and smart industry. Traditional manufacturing fields are focusing on creating intelligent factories and interconnected factories, developing intelligent manufacturing equipment, developing intelligent terminal products, encouraging artificial intelligence hardware innovation, and promoting digital and intelligent upgrading of consumer electronics products.
6. Internet and industry are deeply integrated to promote the evolution of new media and communication methods.
In 2015, the pace of traditional media in building new media and promoting media integration was greatly accelerated. A "central kitchen" and a "super editorial department" were set up to carry out process reengineering and institutional reorganization, build a media-integrated cloud platform, open up PCs and mobile terminals, and distribute information around users on demand. Drone news, data news and robot news began to appear. Traditional media in many places launched a new version of the news client, and the People’s Daily client was launched in the third phase. Boundless, Southern Plus, Nine Schools, Cover, Meeting Point, Looking at Chutian and Frontier appeared one after another, and the mobile internet field became the main battlefield for media integration and development. In the future, the development of new technologies such as 4G and 5G mobile communication technology, big data, Internet of Things and wearable smart devices will have a far-reaching impact on the transformation of the media industry. Different channels and forms of media information will be integrated into the digital platform. Internet has eliminated the boundary between media and non-media platforms, and new media groups and modern communication systems with three-dimensional diversity and integrated development are taking shape and developing.
(C) the level of social management
1. The construction of the rule of law in cyberspace has been comprehensively promoted, providing a solid guarantee for the network power.
Cyberspace, like the real society, should not only advocate freedom, but also maintain order. Cyberspace is not an "extra-legal place", which has become a social consensus. Promulgating network security laws and regulations and a series of guiding opinions on industry development, strengthening the governance of cyberspace and cracking down on illegal crimes are the proper meaning of cyberspace governance and the necessary guarantee for building a network power.
Since the 18th National Congress of the Communist Party of China, China’s cyberspace legal system has taken shape, covering many aspects, such as cybersecurity legislation, Internet infrastructure and basic resources legislation, Internet service legislation, e-government legislation, e-commerce legislation and Internet criminal legislation. In July 2015, the "Cyber Security Law" (draft) was open to the public for comments. The Ninth Amendment to the Criminal Law of People’s Republic of China (PRC), which was implemented in November, strengthened the protection of citizens’ personal information and added provisions on the crime of fabricating and disseminating false information. The Telecommunications Law and the Electronic Commerce Law are being drafted. In addition, the promulgation of normative documents and opinions such as Several Opinions on Strengthening the Service and Supervision of Market Subjects by Using Big Data, Action Plan for Promoting the Development of Big Data and Opinions on Strengthening the Supervision of Online Markets has become a supplement to cyberspace regulations.
2. Internet thinking promotes the transformation of government functions and innovates social management.
The development of the Internet should benefit people’s lives and be implemented by the transformation of government functions. In May, the State Council issued the Work Plan for Promoting the Combination of Decentralization, Administration and Transformation of Government Functions in 2015, pointing out that in promoting the innovation of supervision methods and optimizing government services, we should actively use information technology such as big data, cloud computing and Internet of Things to explore a new model of "internet plus supervision". In July, the State Council issued the Guiding Opinions on Actively Promoting the "internet plus" Action, clearly requiring "to build an integrated online public service system for the public and a new model of networked social management service with public participation". The Internet is deeply integrated with the government public service system, which simplifies the public service process with Internet thinking, promotes the equalization of resources, and greatly improves the service level and efficiency of the government. Government websites, Weibo, WeChat and government clients are becoming platforms for providing more convenient, better, all-round and all-weather public services.
At the same time, communications, news, radio and television, finance, retail, transportation and other industries have ushered in great changes in the Internet age. In particular, the transformation of traditional industries inspired by the integration of Internet thinking and sharing economy has brought great challenges to government management. On November 23rd, the State Council issued the Guiding Opinions on Giving Full Play to the Leading Role of New Consumption and Accelerating the Cultivation of New Supply and New Motive Force, proposing to adjust and improve the supporting system conducive to the growth of sharing economic model. Making full use of various channels such as trade associations, enterprises and social organizations to build a new governance model with extensive social participation has become a new idea for innovative social management.
Prospect of Internet Development in China in 2016
It should be noted that the development of things is always one after another and affects each other. In 2016, the influence of established Internet-related development plans, policies and regulations will gradually emerge, and new technologies, formats and models of the Internet will continue to develop. The signs and trends that have already appeared in the Internet market will become clearer. In 2016, China’s Internet development may have the following trends that deserve attention:
1. The Internet extends to the "last mile" and is increasingly becoming the infrastructure for economic and social development.
At present, there are nearly 700 million netizens in China, and the number of fixed broadband access ports reaches 407 million, covering all cities, towns and 93.5% administrative villages in China. With the implementation of the "Broadband China" strategy, it is expected to open up the "last mile" of network infrastructure, reduce the gap of Internet development level between the east and the west and between urban and rural areas, further improve the performance of China’s Internet, reduce network charges, make the achievements of Internet development benefit 1.3 billion people in China, and make the Internet truly become the infrastructure of China’s economic and social development, just like air, land, water and electricity. The information transmission, material exchange, management and even people’s way of thinking in society generally rely on the Internet, and the information society is getting closer and closer to us.
2. "internet plus" connects 360 lines, and the intelligent upgrade is accelerated.
Internet technology represented by big data and the Internet of Things is rapidly permeating the whole industry, and the era of wisdom is quietly coming. The development of Internet will promote the intelligent level of products, equipment, production, management and services in manufacturing industry, and further realize product personalization, customization and batch production, process virtualization, factory intelligence and logistics intelligence. The combination of Internet and traditional industries, on the basis of vertical and refined development, will further carry out intelligent upgrading and transformation, and may achieve breakthrough expansion in the fields of car networking, smart home, wearable devices and machine automation. The supervision and service of government departments will also be more "timely, accurate, efficient and intelligent".
3. Network culture has become a new hot spot for investment, and industrial development promotes cultural prosperity.
In 2015, innovations in cultural concepts, contents, formats and communication channels were more reflected on the Internet. Unconsciously, a group of self-media whose mission is to spread the knowledge of Chinese studies and promote traditional culture have been frequently concerned, attracting a large number of fans; The box office of Chinese movies exceeded 40 billion yuan for the first time, and there have been many successful cases of marketing and publicity in third-and fourth-tier cities through internet channels. Some people say that "small town youth" determines the increase of Chinese movie box office; The "internet plus Culture+Finance" model is highly praised for its combination of investment and financial management, art collection and cultural communication. More and more foreign public get the image perception of China through social networks … The increasingly rich material will inevitably lead to higher spiritual pursuit, and internet plus culture will surely become a hot spot for investment. Some Internet companies have begun to set foot in media, film and television and other cultural industries.
The consumption of Internet cultural products will become a huge market. It will become a trend to promote the effective integration of cultural industry content and channels through the Internet, promote the combination of cultural creativity with the real economy and financial capital, and realize the extension and appreciation of the value of the whole industrial chain. Taking the network as a platform to promote the sharing of cultural achievements and taking culture as a carrier to promote the construction of a community of destiny in cyberspace will become the consensus of cultural inheritance and cultural innovation in the Internet age.
4. Technological innovation, industrial development and space governance to jointly promote the construction of a network power.
There is still a big gap between China and developed countries in terms of infrastructure, technology, industry, network security and network discourse right. Only by breaking the weakness of core technologies such as PC and mobile phone operating system and realizing the leap from consumer Internet to internet plus industry can we promote the development of network economy and network culture and make due contributions to the prosperity of China’s economy and culture.
At the same time, ensuring network security, promoting orderly development and building an Internet governance system will be the theme of China Internet in the future. The concept of interconnection, sharing and co-governance, which originated in China, will spread more widely around the world. More and more Internet enterprises in China will go to the world and drive the development of the Internet all over the world through their own development. China will play a more active role in the development and governance of the Internet, and the pace of becoming a network power will become more and more solid.
John Woo once again denied that he directed "Rain of Swords" Su Zhaobin made fun of Tsui Hark
At the press conference, John Woo’s first words after taking the stage were: "I am just a producer in this drama, sitting next to the monitor and not talking. The real director is Su Zhaobin." After "clarifying" at the Venice Film Festival that he was not the director of "Sword Rain", Woo once again emphasized this point on the same day, and immediately won a lot of applause from the crowd. He also joked that if he had not thought that this was Su Zhaobin’s film, he would have added a shot of the white dove to the film. Su Zhaobin responded with more humor: "I added the white dove, I put a small white bird in it."
For the producer Woo Yu Sen, Su Zhaobin also praised, "There will be a lot of pride in his movies, because he is such a person, just like Xu Ke, who has shot so many strange things. In fact, he is such a person." Then Su Zhaobin said as if he suddenly woke up: "Oh! Did I offend Xu Ke?" In "Sword Rain", Yeoh and Zheng Yusheng play husband and wife. The two actors are 11 years apart in age. For this sibling relationship, Su Zhaobin did not feel anything wrong. "Now it is a trend for older girls to match a younger boy. More and more stars are like this, and everyone will not care about age."
1905 movie network feature Let’s start with a report from 20 years ago.
The first case of "hepatitis B discrimination" occurred in Anhui in 2003. The relevant media followed up on the incident and published an article "Anti-Discrimination Claims of Chinese 120 million".
The article quickly caused social effects, and finally in early 2010, the relevant state departments issued the "Notice on Further Regulating Enrollment and Employment Examination Programs to Safeguard the Enrollment and Employment Rights of Hepatitis B Surface Antigen Carriers", and hepatitis B patients and hepatitis B virus carriers finally ushered in the spring.
After 20 years, the film based on the incident and starring in it has finally been released.
But the film is not purely a re-enactment of the original event. "The final result it presents may be a little confusing to everyone, but all the original starting points are still about a character." In an interview with 1905 Film Network, the director said his original intention of creation.
The post-80s director, who graduated from the Beijing Film Academy and made commercials and documentaries, later joined the team and served as an assistant director for other works. Finally, 10 years after graduation, he developed the urge to create his own films and began the creation of "More than Endless".
At least this creation is a "more than endless" for him.
01.
In 2007, Wang Jing graduated from the Beijing Film Academy, and she always wanted to shoot her own work, but she was not in a hurry. "I was wondering what kind of movie would be my first film."
In the process, he thought about making a story related to himself, about coming to Beijing in 2003, maybe a story about Beipiao, "but I would feel that this thing is not satisfied. China is so big, if it is just a personal story, it is not representative enough." Until one day, when the producer Tang Yan, a veteran former media person, talked about the media story of that era, "I think it may be a good entry point."
This career setting opened Wang Jing’s desire to create, "He is originally an observer to observe society, and he is also a participant, participating in this society. And the core of the story itself is an idealism."
After Wang Jing finished filming "Children of Jianghu", he quickly threw himself into his own creation. The first draft was completed in early 2018, but everyone was not satisfied, "It was released at that time, and after we watched it, we didn’t want to output too much homogeneous content." Although everyone was frustrated, they readjusted their state and began to create another draft.
Although the creation has been slowly adjusted from the original North Drift to the current state, for Wang Jing, "I always want to tell a story of self-doubt, which is the growth of people." Eventually, in the movie, Han Dong (Bai Ke, played) will ask himself if he is suitable for this matter when he encounters difficulties. "This kind of emotion is actually very similar to the emotion I had when I first arrived at Nortel. I tried to’translate ‘this emotion from me to this character."
02.
Producer Jia Zhangke believed in the story from the moment he decided to start creating the project.
For Wang Jing, Beijing in 2003 was the beginning of a realization: "I had just come to Beijing to attend university and was a stranger, but I lacked the unique emotion of the social atmosphere and the relationship between people at that time. Director Jia was very excited to share with me a lot of things about their time."
In 2003, it seemed to be very far away from everyone, but it seemed very close. Wang Jing still remembered that when he and Jia Zhangke were preparing "Mountains and Rivers", they saw a lot of video footage, "There is a period in my impression around 1999, everyone is in good spirits, they are all in suits and shoes, I will think they are very far away from me, but I think it will only be more than ten years."
During the preparation process, Wang Jing couldn’t help but lament that China’s development speed was too fast, which seemed to be only a few years away, but from the clothes of the public and the architecture of society, "We often wonder how we can not wear gangs."
The entire art team had put a lot of effort into this, especially at the moment, it was already difficult to find a traditional newspaper office, but the team went to the major newspapers to collect news, and still found a lot of details. Almost every table, even if the audience could not see the whole picture, there was a story behind it and the reporter.
Almost every detail of "More Than Endless", Wang Jing tries to bring the audience back to 2003 as much as possible.
In addition to art and styling, he incorporated a lot of rock music into the soundtrack. It was all his memories in 2003. At that time, there was a term in Beijing called "new sound of music". Suddenly, a new rock band would appear, everyone would like it, and there might be a new band the next day.
"Every day brings new surprises and possibilities, which was a very beautiful side of that era." And the Joyside song "If There Is A Tomorrow" was once again translated into Chinese, and "If Tomorrow Comes" became the theme song of the movie.
03.
The song by the band Joyside was placed at the end of the credits, becoming a kind of "burner" of emotions, which seemed to give the audience and characters a chance to release it on the same frequency.
But as Wang Jing said, there is no right or wrong in the movie, I just want to make the story clear.
The two seem to be contradictory, just like in the movie, Han Dong found Huang Jiang (played by Zhang Songwen) because of his friend Zhang Bo (played), hoping to withdraw the manuscript. The other party was furious and said, "As a reporter, you must not let sympathy lead you by the nose. Compassion will only affect your judgment."
Looking back at the ending, this sentence seems to have become a false proposition, but from the perspective of the original intention and expression of the film, it seems to have become a key.
Wang Jing boasts of being a rational person. "From my perspective, I think that before a person has the ability to think rationally, he should first have the most basic emotional ability, which is called empathy."
When Wang Jing designed the character Han Dong, he did not pursue the growth aura of the character too much, and used the regular highlight moment to perfect his character arc, "He is a flat arc character, from the beginning to the end, he believes in one thing."
It’s just that in the process, "we try to get him to doubt, and then we get rid of the self-doubt."
Therefore, Han Dong and Huang Jiang had two completely different attitudes towards the handling of the "hepatitis B examination" matter, but they were not right or wrong, but at the point of conflict and confrontation, Huang Jiang may have sympathy for these people, but reason will make him deny this sympathy. "This may be a kind of inertia in the face of such things because he has been in the industry for so long."
In a scene in the movie, a senior reporter from the newspaper said to Han Dong, "In fact, many reporters have been working for a long time, and they have purely regarded journalists as a profession, not an ideal. I hope you are not."
And when the movie ends, Han Dong will return to the newspaper office. Will his journalistic ideals continue to support him, or will they change? Will Huangjiang be affected after this incident?
"No one will become another person. I also believe that if the story continues to develop, Han Dong will become a better Han Dong in the future, and Huangjiang will also become a better Huangjiang."
This is also another topic that Wang Jing wants to talk about in "More than Endless", idealism.
04.
In order to make this movie, Wang Jing did a lot of research.
He called hepatitis B carriers "comrades-in-arms," and after several interviews, he found that he had simplified the issue. Although the topic was brought up frequently in those days, and later policies and regulations were put in place to support them and give them back strength, as if they had more confidence, but the reality was not. On the contrary, "when they faced a status quo that seemed difficult to change, they chose not to resist."
Just like in the movie, when Han Dong returned to the water station and hoped to use his own strength to justify their names, the other party said, "It has nothing to do with you."
The voice is powerful, but the emotion is powerless.
The concentration of this emotion moved Wang Jing fiercely, "I hope it can be fully presented in the movie." The movie was almost shot smoothly, only the content of the final interview with the hepatitis B patient was reserved for the last shooting by Wang Jing.
It’s just that at the end of the movie, emotions gush out and there is a result, but Wang Jing doesn’t give a real answer, "" More than Endless "has no answer, I think if a movie wants to give an answer, it will fail completely."
Nowadays, the movie is officially released, and some people like it, with a score of 7.4 on Douban; others dislike it and feel that it is very different from such news-themed movies.
However, for Wang Jing, compared to the premiere at the Venice International Film Festival three years ago, he was so nervous that the smartwatch frequently reminded him that his heart rate was too fast. This time, it was more of an excitement.
Because many viewers have been paying attention to this movie for a long time, they finally have the opportunity to see the real face on the big screen, and they go to Wang Jing’s Weibo to leave a message, going to "trial".
"I think this word is very meaningful. Everyone will watch a movie with their own subjective judgment, but a movie is a movie. Whether the audience likes it or not, everyone criticizes or expresses their own feelings, which is a very happy thing for the film creator."
In February this year, Guo Fucheng’s 90-year-old mother passed away. The family held a funeral for Guo’s mother in March. Guo Fucheng, his wife Fang Yuan, father-in-law and mother-in-law, and two daughters were all present. The family bid farewell to Guo’s mother. At that time, Guo Fucheng was also photographed crying silently, which was very sad.
However, Guo’s mother was 90 years old after all, and she died in her sleep at home. Xiao Mei, Guo Fucheng’s agent, said that this is a blessing, and relatives are comforted.
After Guo Fucheng completed the funeral, he sent a thank you letter, and then stayed at home with his wife and daughter to avoid the epidemic, which was not photographed by the media.
On March 25th, Guo Fucheng’s horse "Dancer Spirit" competed, and everyone was concerned about whether Chengcheng would bring his wife to the scene to watch the competition as before!
In the past, he would take his wife to watch the race and let Fang Yuan understand the knowledge of horse racing.
The two couples also tried to pull the horse together and were very happy.
In the evening, Guo Fucheng did arrive at the racecourse, but this time he did not see his wife Fang Yuan. This was the first time he had appeared in public after saying goodbye to his mother.
According to reports, Guo Fucheng joined the Jockey Club CEO Ying Jiabai and horse trainer Xiao Fang to enjoy the "dancer spirit" competition!
COVID-19 is raging, and Guo Fucheng has actually been paying attention. Hong Kong media said that he "banned" his wife and daughter from going out, and drove himself to the supermarket to shop and go home. He did not want his wife and daughter to "have an accident".
This night, in order to support his horses, Guo Fucheng still risked appearing at the racecourse to cheer for the sixth competition "Dancer Spirit".
Ying Jiabai, the CEO of the Jockey Club, noticed the appearance of the distinguished guest and immediately stepped forward to greet them. Both celebrities were wearing masks. In order to prevent the epidemic, they temporarily cancelled the handshake etiquette and replaced it with an elbow. The picture was a bit funny.
However, Ying Jiabai wanted to whisper to Guo Fucheng, during which he took the initiative to chat at close range. After Guo Fucheng heard what he said, his eyes immediately became sharp. I wonder if he received good news?
Xiao Fang also went to Guo Fucheng’s side to report the recent performance of the dancer’s spirit. If he won three consecutive victories, Guo Fucheng could take a group photo.
During this period, Guo Fucheng took out his mobile phone to look at it. I wonder if his wife urged him to go home?
However, it was a pity that the hot dancer spirit was eighth, and Guo Fucheng was a little disappointed and soon disappeared into the crowd.
Grid News(Photo/Qian Jia Yiwen/Wang Xiaojuan) On August 14, Zhang Ziyi’s first producer and starring film "Very Perfect" was released nationwide. Director Jin Yimeng and starring Fan Bingbing "Skipped" Zhang Ziyi appeared in Beijing and responded to the "ban" rumors for the first time. That night, actors Wang Ji, Li Xiaolu, Yan Kuan and other directors came to watch the film, and Zhao Baogang, Lu Chuan, Zhang Yibai and other directors also came to join in, which can be called the "director’s field" of "Very Perfect".
"Perfect.Director Jin Yimeng Director Lu Chuan Director Zhang Yibai strict width Wang Ji, Jin Yimeng and Fan Bingbing
Wang Ji offered three "firsts"
At the press conference, director Jin Yimeng made an appearance with starring Fan Bingbing and Lin Xinru’s "boyfriends" in the film. Actor Wang Ji praised the director’s strength and revealed that she dedicated three precious "firsts" to director Yimeng, hoping to have the opportunity to cooperate again. Fan Bingbing praised the director as a beautiful woman director, and he is destined to cooperate with young beautiful women and handsome directors.
The director responded to the "ban" rumor for the first time
That night, director Jin Yimeng attended the press conference alone with star Fan Bingbing, but Zhang Ziyi, a film producer and star, did not attend. Recently, it was rumored on the Internet that Fan Bingbing was deleted from the Korean version of the poster because he was unhappy and did not want to cooperate with the promotion in Korea. It was further reported that Fan Bingbing and director Jin Yimeng were banned by Zhang Ziyi, so they did not attend the Korean promotion. In this regard, the reporter asked director Jin Yimeng, who said that Zhang Ziyi was a producer and did it himself, which was very difficult. Before seeing this film, the general audience may ignore the director, thinking that the director is not very important. For this arrangement of the early investors, Jin Yimeng said that as long as it is beneficial to the promotion of the film, if there is any need in the future, he will cooperate.
Di Lizheba’s "The Most Beautiful Performance" poster
??"The Most Beautiful Performance" exposed the visual poster of actor Di Lizheba on January 14. The hair rolled up reveals a slender swan neck, and a few strands of hair are scattered on the plain and white face. The eyebrows are green and the mountain eyes are cut, and the head is slightly tilted to look at you and smile. The poster of Di Lizheba is gentle and sweet, and it radiates the heartbeat of winter healing.
??2017In 2020, a costume fantasy drama "Three Lives Three Worlds Ten Miles Peach Blossom" went LIVE and set off countless heated discussions. The attention and discussion remained high, which also made Bai Fengjiu, a playful, cute and smart nine-tailed red fox, jump into the hearts of many audiences. Three years later, in 2020, Di Lizheba became Bai Fengjiu again in "Three Lives Three Worlds Pillow Book". From the body to the eyes, emotions to the atmosphere, Di Lizheba interpreted the love-hate entanglement and sadomasochism in the play vividly and unforgettable. In the urban workplace romance drama "Happiness is within reach!", which was broadcast in the same year, Di Lizheba turned into an independent and capable workplace elite – clothing designer, company partner Zhou Fang, domineering and bright characters showed his changeable posture and strong plasticity as an actor. Then successively filmed the historical legend of ancient costumes "Long Song Xing", the urban romance drama "You are my glory", whether it is the tough hot-blooded girl Li Changge, or the popular female star Qiao Jingjing, Di Lizheba can always play well between different roles, giving it unique vitality. Farewell to Gao Wen, who has a wide range of fans of "Carat Lovers", Di Lizheba continues to create more shining wonders on the actor’s road in the name of love.
??The past 2020 has been an unforgettable experience in everyone’s heart. Because of perseverance and bravery, we can move forward through difficulties and setbacks, and we can also welcome hope with laughter and tears. Towards the end of 2020, Sina Entertainment pays tribute to the brave "you" in all walks of life with "The Most Beautiful Performance". What stories about bravery will be brought by excellent actors and directors this time? Please wait for the main film to go online to see it! (Lin Yiwen/Wen)
