During the National Day holiday, some people choose to go out to play fresh, and some people choose to eat takeout "at home". Is the food safe? Is the kitchen hygienic? Will it be contaminated during delivery? You who order takeout can’t help but have such concerns. There is good news: recently, the Zhejiang Provincial Market Supervision Bureau launched the "Zhejiang takeaway online" digital platform, which is the first in the country to realize the whole chain closed-loop management of online catering from kitchen to table, from processing to delivery, from online to offline, and from merchants to riders. Can the digital platform control the safety of takeaway food? The reporter interviewed this.

　　"Black heart" takeaway nowhere to hide

　　"I saw your back kitchen through the live video broadcast of the takeaway platform, and it is cleaner than I thought." Recently, Liu Feng, who runs takeaway restaurants near Macheng Road, Xixi Street, Xihu District, Hangzhou, received messages from regular customers from time to time. In mid-July, a camera was added to the back kitchen of the store, and the other end of the camera was connected to consumers’ mobile phones.

　　Behind this change is a series of problems. According to statistics, there are currently more than 500 million online takeaway users in our country, and about 8 million takeaway riders. Takeaway catering has played a positive role in ensuring basic people’s livelihood and absorbing social employment. However, due to the long chain and many links, coupled with the emergence of new models and new formats, food safety supervision regulations, standards and means are not yet suitable for the rapid development of takeaway catering. The main responsibilities of platforms and online merchants are not in place, and issues such as food safety and the protection of the rights and interests of takeaway riders are increasingly prominent.

　　How to deal with these problems from the source? Zhejiang has strengthened the supervision of the platform economy with the help of digital means, and promoted the healthier and more standardized development of the online catering industry. Since 2017, Zhejiang has taken the lead in using the "big data capture and analysis system for online ordering monitoring and monitoring of Meituan takeaway, Ele.me and other online ordering platforms. The" Zhejiang takeaway online "launched this time connects all the functions of" Sunshine Kitchen "to Meituan takeaway and Ele.me two takeaway platforms. Consumers can watch the real scene of the merchant’s back kitchen through live broadcast, and the process of food cleaning, processing and production is clear at a glance.

　　"In the governance of online catering, consistent licenses are the bottom line, and food processing safety is the core." Jin Xiang, director of the Internet Supervision Branch of the Zhejiang Provincial Market Supervision Bureau, believes that the reason why "black-hearted" takeout has no fear is because the processing process of the back kitchen is opaque, and consumers cannot supervise it. If the "back kitchen" is no longer "operating in the dark", then consumers can "see clearly, order with confidence, and eat with peace of mind".

　　According to statistics, since the launch of "Zhejiang takeaway online", it has completed the verification of the main information of 293,000 merchants, connected to the sunshine kitchen super 90,000, and promoted the takeaway merchants to promise to use the "takeaway seal" 64,000, and the takeaway merchants promised to use the limited plastic packaging 55,000.

　　"Meituan takeaway will set up a’Sunshine Kitchen ‘special area at the golden booth on the APP homepage, and study preferential policies in terms of cooperation rates, marketing opportunities, traffic display, etc. for merchants with strong capabilities, excellent service, and implementation of bright kitchen and bright stove, and cooperate with supervision in an all-round way," said Ding Dong, Meituan’s chief food safety officer.

　　Riders’ rights are guaranteed

　　For a complete takeaway order, in addition to food processing and production, there is also a delivery link. The takeaway delivery is undertaken by the rider, with one end connected to the platform merchants and the other to the customers. The roles are different, but they pursue the same, that is, fast. For consumers, in the fast-paced work and life, ordering takeout is convenient and fast; for platform merchants, they need to sell more and make more profits, but they also need to be fast; for takeaway riders, they need to pull more and run faster to earn more.

　　"Although all three parties are seeking speed, the delivery riders are in a weak position in the entire chain, and the pressure and exposed problems will also be concentrated on them." Xia Xuemin, an adjunct researcher at the Institute of Public Policy of Zhejiang University, believes that delivery catering has the characteristics of a high degree of platform, strong mobility, and unclear labor relations, which in turn brings problems such as irregular employment and difficult protection of workers’ rights and interests. Under the assessment of the platform algorithm, some delivery staff have to race against time, which brings hidden dangers to traffic safety and their own safety.

　　Previously, the State Regulation for Market Regulation and other seven departments jointly issued opinions, putting forward all-round requirements for protecting the legitimate rights and interests of takeaway riders. In terms of protecting labor income, the platform is required to establish an income distribution mechanism that matches the work tasks and labor intensity, and ensure that the normal labor income of takeaway deliverymen is not lower than the local minimum wage standard. The "strictest algorithm" shall not be used as an assessment requirement, and the assessment factors such as order quantity, on-time rate, and online rate shall be reasonably determined through methods such as "algorithm winning", and the delivery time limit shall be appropriately relaxed.

　　To safeguard the rights and interests of takeaway brothers, we must let the algorithm have rules. Zhang Genming, director of the Zhejiang Provincial Market Supervision Bureau, said that in order to solve the problems of frequent riders speeding traffic violations caused by platform rules and algorithms, the market supervision department combined weather, road conditions, load and other factors to design a set of rider delivery time algorithms, set a reasonable delivery time interval for it, and guide the takeaway platform to optimize and correct the delivery time rules. In addition, the "Zhejiang takeaway online" platform has collected data from multiple departments, found out the file base of takeaway riders, and promoted all parties to fully protect the rights and interests of takeaway riders.

　　"Now, the platform rules are optimized, and there is no need to rush blindly, and many consumers also understand." A Meituan takeaway rider confessed to reporters that traffic violations such as retrograde traffic and running red lights have been greatly reduced recently, and labor intensity has also decreased compared with the past.

　　At present, the "Zhejiang takeaway online" platform has established 353,000 and 923 files of riders and agents respectively, checked the number of riders participating in insurance 235,600, handled 2,371 labor disputes, and fed back 16,700 traffic accident data on the platform.

　　Multi-party co-governance forms a joint force

　　"The focus of strengthening supervision is to promote the sustainable and healthy development of the takeaway industry, rather than restricting its development." Zhang Genming said that in the system design, Zhejiang pays attention to the legal and reasonable use of new technologies, prevents unfair competition, and assumes social responsibility and other hard requirements. At the same time, pay attention to balancing the interests of all parties, and strive to unify the rights, responsibilities and interests of all parties to avoid the phenomenon of "chaos and death".

　　At present, new business models of takeaway are emerging, and some merchants outsource the processing of food ingredients to middlemen such as shared kitchens for processing and production. "At the peak of lunch and dinner, the number of orders surges, which brings challenges to the food supply, and there may be hidden dangers in the production and distribution links." Shi Xiaoming, chairperson of the takeaway professional committee of the China Hotel Association, suggested that the standards and specifications of food procurement, processing, packaging and distribution should be improved, and the responsibilities of merchants and platforms who enter the shared kitchen to carry out food business activities should be defined.

　　In October last year, the China Cuisine Association and others issued the "Sealing Specifications for Catering Takeaway", which encourages takeaway merchants to seal meals by means of seals and buckles to ensure that food is not opened at will during the delivery process. The association also took the lead in organizing and formulating standards such as "Professional Competence Requirements for Catering Operators Based on Internet Tools", encouraging more takeaway companies to participate in the drafting of group standards, and creating a standard model of "understanding at a glance, following what you can do, and measuring with a ruler to the end".

　　Industry experts point out that ensuring the safety of takeaway catering requires the participation of all parties in society. Government departments should constantly innovate supervision methods, do a good job in the whole chain supervision of takeaway catering, fully protect the rights and interests of consumers, and guide the standardized development of the industry; industry associations should issue group standards in a timely manner to make the takeaway catering industry process rule-based; takeaway platforms must implement responsibilities such as qualification review and full-time management, and standardize the business activities of online merchants; catering enterprises should operate in good faith, abide by the law, and continuously improve service quality.

The love story about Wang Sicong is not the first time I have heard about Wang Sicong’s love story, but as changeable, suspicious, suspicious, and suspicious as this time chasing Sun Yining.

The causes of this matter have been summarized as follows:

In April, Wang Sicong watched Sun Yining’s appearance on the short video app to brush gifts, hundreds of thousands of gifts, and recognized Sun Yining as the ancient Internet celebrity "Pig Girl" who cheated money and returned to the Internet four years ago;

On June 15, Sun Yining cried and made a scene in the camera room, so that Wang Sicong didn’t have to force her.

Wang Sicong responded that Sun Yining lied to him and wanted to find a WeChat official account to break the news;

Sun Yining preemptively published the SIMP classic quotations of Wang Sicong’s overbearing inducement;

Wang Sicong broke the news that Sun Yining Lala, set up fake CP, and ate Ji Circle.

After the incident, Wang Sicong’s oily and tender words on Weibo became popular, and after the "principal" and the "entertainment industry discipline inspection committee", he was named a "think tank".

Kindness netizens also combed Wang Sicong’s classic quotes, and for a while, everyone also scrambled to use smart oils to make sentences, which can be described as the participation of the whole people.

Some people say that Wang Sicong is the king of classic words, and every sentence he often says can be applied to all scenes;

The other faction fully supported Sun Yining, feeling that this beautiful lady was nasty and wanted to be her fan.

Behind this question was undoubtedly the sarcasm of netizens that Wang Sicong wanted love and property bankruptcy this time. After all, Wang Sicong, who used to be known as the husband of the whole people, had chatted with many beautiful girls.

His father is Wanda Wang Jianlin, the boss of Evergrande Group. The company involves the real estate industry, business, catering industry, culture and entertainment and other industrial chains. Basically, it includes everyone’s daily life "eating and walking", and it must be included in the rich list.

The stable second generation of rich needless to say, he also likes to make trouble. Start-up company opened a lot of companies. Price’s earliest investment was that his father gave him 500 million assets to exercise his work ability. Later, several projects invested in companies in a variety of industries including mobile games, social media, electronic sports and restaurants. Subsequently, Panda Interactive Entertainment was established, which opened its entertainment industry chain, most notably the Banana Project.

There are many merchants, needless to say, luxury cars are easy to take out, all at the level of several suites.

The company is valued at $10 million to build the Rolls-Royce Magic;

More than six million dollars worth of Ferraris.

The world is limited to 918, more than 40 million, all of which are in Wang Sicong’s bag. Of course, this is just an iceberg in his garage.

Not to mention the real estate, he bought not a 136-square-meter bungalow, but a 156-square-meter high-priced house. In an interview with the BBC, he also revealed that the hotel restaurant he rented was all 8,000 luxury suites for one night, or was it a long-term stay?!

The daily life of the wealthy is beyond the imagination of ordinary people.

At the age of 27, Wang Sicong’s net worth has reached 6.30 billion, from his father’s five hundred million to 6.30 billion, he has to admit that he or a little business sense, in the project investment also has a certain vision.

And it is precisely because of the characteristics of the enterprise he established: the appearance of signing a contract to develop Internet celebrity trends occupies a large trend, so Wang Sicong also has several popular ex-girlfriends.

People in the city all say "falling Sicong, mobile Internet celebrities", and the names removed leave no more than 10 photos of the tryst.

Wang Sicong’s first love, Zhang Qian, who was hard to let go of, may have allowed him to take great strides…

Wang Ying was a beautiful female model, but this girlfriend had exposed too much of her past, and Wang Sicong had also ended his maintenance of beauty. The intimate name "Wang Xiaobeng" was also pure, but after hearing that Wang Sicong might feel cheated, he began to change clothes with his girlfriend.

Later Internet celebrity Song Liang, Zheng Kai also had a period of biography, can be regarded as one of the Internet celebrities.

Then came to the artist Zhang Yuxi, who had already successfully transformed and developed;

Zhao Ziyi, the woman behind Wang Sicong’s pet dog Wang Keke’s success;

Go to the famous Internet celebrities Pear and Doudell.

These can be regarded as the ex-girlfriends of Wang Sicong who are familiar to the partners, and those Internet celebrities who are likely to be infamous for a while are not a problem.

Therefore, what everyone never expected was that Wang Sicong, who was so adept at falling in love, would also have the day when the car overturned, and returned a lot of hilarious jokes that everyone had given after dinner.

But after careful observation, Wang Sicong didn’t seem to be happy with the road of love. This wasn’t the first time. It seemed that after eating the hardships of love, the actual operation of Sun Yining’s SIMP circulatory system was also very similar to the big brother in daily life.

Responsible editor:

　　Everyone can create their own map! Autonavi recently launched a new feature of DIY map, which allows users to mark multiple locations, customize self-driving travel routes, and support multiple people to build and share with friends. DIY map is a re-interpretation of Autonavi’s new brand value proposition "Autonavi map, familiar everywhere", which further meets the personalized map needs of sub-groups and specific scenes.

　　Focusing on map services for 19 years, Autonavi has now built a map covering the national road network information and a large number of POI points of interest. But in many scenarios, what people need may not be a standardized map, but some specific places that carry their interests, work needs or precious memories. For example, honeymoon trips, self-driving tours, motorcycle runs, photography spots that can produce photos, drone release points, driver toilet maps, takeaway rider food delivery maps, etc.

　　"Using Autonavi’s proven mapping technology capabilities to provide a tool that allows everyone to easily mark places or routes and create a unique map, that’s what we designed DIY maps for," said Autonavi’s head of mapping related products.

　　Now, users can use the latest version of Autonavi map and click on the "Messages" tab below to see the "My DIY Map" entrance. Click "Mark Location" to add any location in the map, and you can also fill in personalized names, descriptions, pictures and mark colors. Users who like self-driving tours click "Make Directions", and they can easily customize the tour route according to the guidance. After submitting, this information will be visually presented in the DIY map.

　　"Before, every time I organized a self-driving car, I was very tired. I always had to explain the route to friends who had never been there, and the communication cost was very high. Now that I have the Autonavi DIY map, I will send the planned route to the group in advance. Friends can directly see the route itinerary, route points, scenery photos and other information, which is very convenient."

　　Mr. Pang is a delivery stationmaster of a takeaway platform, and he has encountered some difficulties in managing new riders. "In the early days of the station, new riders always encounter the problem of not being able to find the building number, and many times they get bad reviews because of this. Later, I learned that you can use the Autonavi DIY map to mark the uncommon building number, so I took the rider to make a delivery map near Wangjing. There is a building number, and it will also mark the entrance and exit of the community and the repair point. Now our newcomers are no longer afraid of being unable to find a place for food delivery!"

　　Maps and location are one of the most frequently used internet services. With the popularization and deepening of digital life, people’s needs continue to expand. To this end, Autonavi Maps has continued to strengthen product technology innovation in recent years. It is the first company in the world to launch lane-level navigation services on mobile phones. It is the only company that supports both AR driving navigation and AR walking navigation. It has innovatively launched traffic live and DIY maps, which continue to enhance the professionalism of map services and the breadth of people covered.

1905 movie network news "Listen to me, buy it!"

　

Hu Ge and Lei Jiayin, the lead actors of He, were guests in the live stream of Internet celebrities to promote the movie and sell tickets.

Rejiasound sumTang WeiBring "The Whistleblower" to interact with netizens live

　

"The Wild Goose Lake" sold as many as 255,000 movie tickets online, courtesy of "Lipstick One" Li Jiaqi.

The Wild Goose Lake crew sells tickets online

In addition to the online roadshow mode of live streaming and selling movie tickets, these two new films are also "the same family" in terms of creation.

　

Needless to say, the stories are all crime themes, and Xiao Dianjun also saw a deeper doorway between them.

After the debut of "The Wild Goose Lake" in Cannes in May this year, many foreign media gave high praise:

　

"This is a vibrant, poetic and unique Chinese film noir"; "Classic film noirs like’You Only Live Once ‘and’Escape at Night’ can’t help but come to mind"; "Suddenly it feels like China is the best place in the world for film noir"…

　

After its domestic release, many viewers, like foreign media, also used a word – "film noir" when evaluating it. And "The Whistleblower" also has a vague "film noir" flavor.

　Douban netizens evaluation

What exactly is "film noir"? Is it black and white? Black humor? Or is the whole story very "dark"?

　

In fact, "film noir" that took root in Hollywood is growing savagely on the Chinese mainland, combining with various different genres to form a new look. How to say it? Xiao Dianjun will popularize it for everyone.

What is "film noir"?　

The term "film noir" was coined by the French in 1946, and French critics noticed a worldwide concentration of films with similar styles and patterns beginning in the early 1940s.

　

These films are often adapted from detective novels, and most of them depict dangerous crime stories in cities, full of gloom, anxiety, despair, horror, and a sense of compassion and destiny.

"Daybreak."andThe Maltese Falcon

　

The French say that Marcel Carney’s "Daybreak" was the first film noir, while Hollywood considers "The Maltese Falcon" to be their first film.

　

But in any case, the well-known emergence of film noir has created a dynamic and explosive golden age in the history of Hollywood cinema.

　

Similarly, in the field of European film, there have also been a series of film noir masterpieces such as this one.

Classic film noir The Third Man

　

So why are these movies called film noir?

　

The screenwriter Paul Schrader has listed seven common features of film noir for everyone, which are also their common techniques:

　

Most of the scenes are set by night.

(Photographic composition) preferring diagonal and vertical lines to horizontal lines;

Provide equal lighting intensity for actors and sets.

The tension of the composition takes precedence over the physical movements of the actors.

An almost Freudian attachment to water;

A preference for romantic narratives.

Frequently use complex chronological sequences to enhance feelings of hopelessness and the passage of time.

　

So much so that, in short, the first five are about visual style, while the last two focus on narrative characteristics.

The shot in "Beauty"

　

Film noir is first and foremost a very intense and highly stylized visual system.

　

In layman’s terms, most of the scenes take place in the city’s empty streets at night or secret meeting places such as stations and docks, and are often accompanied by special weather such as rain and fog.

　

The protagonist often hides in dark shadows, usually strengthening one side of his face with side light, while the other side is always obscured by the shadows of doors, windows, pillars, railings, and other objects.

　

The shooting angle is often tilted and unbalanced, creating a sense of mystery and alluding to the protagonist’s sense of both good and evil and his inner unease.

The year of birth.

　

Before "The Wild Goose Lake", there were a few domestic films that used these iconic visual elements of film noir, including director Xie Fei’s "Birthday Year", Zhang Yibai’s, Ning Hao’s, and Diao Yinan’s.

Director Diao Yinan has always insisted on transplanting Western noir films to China. Although he currently has only four directorial works, the visual temperament of noir films is stronger than ever.

In "Fireworks by Day", the northeastern towns are under continuous rain and snow, and the streets are dim, with contrasting lighting, forming a very cold and oppressive atmosphere.

The Wild Goose Lake is the culmination of his film noir style.

　

It is understood that the film has a total of 106 scenes, 71 of which are night scenes, accounting for 80% of the entire film.

　

During the humid rainy season in Wuhan, Zhou Zenong, played by Hu Ge, ran from the station to the narrow alley and fled all the way, flashing with rain.

Movies also use shadows to make a big fuss.

The camera will take pictures of the body reflections of Hu Ge and Gui Lunmei on the wall.

From time to time, their faces would be obscured by shadows, flickering.

When they were in the showroom, the multi-faceted mirrors seemed to be inspired by film noir.

Hu Ge and Gui Lunmei around the mirror

"Miss Shanghai" classic scene

According to these visual standards, "The Wild Goose Lake" can really be called the first typical film noir style in the Chinese mainland.

Can’t live without "femme fatale"!

　

If there were no "femme fatale", it would not be a film noir.

　

The female protagonists in the film noir are both beautiful and intelligent, but also as active and strong as men. They are mysterious and always fascinate the male protagonist and follow them around.

　

They will quietly emerge from the shadows in gorgeous evening gowns, revealing their thighs; they will carry out secret operations with guns and cigarette packs. Their faces and guns are enough to "kill".

Classic film noir"Beyond the Vortex"

　

Simply put, they are "scheming" people.

　

If you are not familiar with the film noir of the last century, you must have seen this scene of Rebecca Ferguson there. This is also a film full of retro vibes of film noir.

Mission Impossible 5

　

The women in film noir are usually at the heart of a conspiracy.

　

They only care about themselves and will obtain money and benefits through improper means, often at the cost of death or submission.

　

The male protagonists are mostly tough detectives or policemen, and they will have some obsessive-compulsive disorder. Under the temptation of "femme fatale", they are deeply involved in an unsolvable case, fighting for one thing to the end, and may not understand what happened until the end.

"Chinatown."

　

Film scholar Jan D’Amico once summarized the emotional relationship and plot development of the male and female protagonists in film noir:

　

"Whether a man is destined to act by chance, or because he is employed by a man to deal with a woman, their life experiences fill them with blood and pain at times. When he meets this woman who is not innocent and has the same outlook on life, he is sexually attracted to her, and he is doomed…"

　

So, aren’t "The Wild Goose Lake" and "The Whistleblower" just like that?

　

The characters and fates of the male and female protagonists all conform to the above-mentioned film noir narrative routines, which are simply the same.

Zhou Zenong’s wild and vicissitudes of life, and his taciturn chivalrous temperament is like coming from Melville’s film noir. In the film, he is destined to have only one cause or ultimate purpose – to leave a bounty to his wife while fleeing.

　

But in the process, he meets Liu Aiai, the "swimming girl" played by Gui Lunmei. Liu Aiai is both his helper, attracting him, and "betraying" him, which brings him to the end.

"Femme Fatale" is also often the target of male investigators in film noir, becoming the key to solving crimes. This is the relationship between Liao Fan and Gui Lunmei in the film.

In "The Whistleblower", Lei Jiayin plays Ma Ke, who was originally a winner with a successful career and a happy family. When he met his ex-girlfriend Tang Wei, he began to get confused and suffer a bad luck.

Tang Wei brought him from Australia to Africa, causing him not only to be hunted down by killers, but also to face the situation of his wife being separated.

Even though she was so confused that she didn’t know the truth of the case, Lei Jiayin still followed her to the end of the world like a "big silly boy".

On the way, Tang Wei ruthlessly betrayed Lei Jiayin for his life-saving money, and the "selfishness" of "femme fatale" was on full display.

　

Although "The Whistleblower" is unlike "The Wild Goose Lake", it does not have any shadow of film noir in terms of screen styling, but the overall characterization and plot mode are written in full accordance with the template of film noir.

The two male protagonists played by Hu Ge and Lei Jiayin also have something in common. They both have the moral ambiguity of male characters in film noir, but they have a sense of justice.

Zhou Zenong is the small leader of the theft gang, and Ma Ke is the "scum" who cheated on his ex, but in the end, they all became "heroes" in a sense:

　

Zhou Zenong goes to great lengths for the happiness of his wife in the second half of her life and pays for love; Ma Ke bravely reports the trade conspiracy and corruption of overseas companies, becoming an unsung hero who saves a city.

　

"Film noir" is growing savagely in the mainland

　

Film noir was born during World War II and the Cold War, a time when the American dream was falling apart and society was rife with insecurity.

　

After that, from "Chinatown" to the emergence of new film noir, it has given more new connotations and new styles, but the essence remains the same.

Neon color

　

When film noir arrived in China from the Western world, many changes took place.

　

From "Fireworks in the Day" to "The Wild Goose Lake", especially the latter, there are a large number of street scenes, squares, archways, motorcycles that are unique to China…. The neon lights of the city at night are combined with the special scenery on the edge of China’s urban and rural areas to form a unique and beautiful heterotopian world, full of charm.

Traditional film noir often has a "misogynistic" stance, and the image of "femme fatale" is very rigid and symbolic, but in "Southern Station" and "The Whistleblower", both Gui Lunmei and Tang Wei have atypical female images of film noir.

Guilun magnesium has a tan, freckles on her face, and her body is completely shriveled and weak.

Tang Wei’s overall style is simple and capable, and most of the time it is not sexy on the screen. Only when he meets Lei Jiayin for the first time and escapes for the first time, it shows a bit of beauty.

　

In addition to their appearance, these female characters are also brighter and warmer. They all complete their self-redemption by reversing at the end of the credits.

The visual and narrative elements of film noir are also gradually merging with domestic genre films to create new forms.

　

In "Southern Railway Station," Hu Ge’s characters and action scenes are designed along the lines of martial arts films, and the larger narrative theme of "The Whistleblower" is the mainstream melody with Chinese characteristics.

"Crazy Stone"

　

Ning Hao’s "Crazy" series introduces black texture into local humorous comedies, and also pays more attention to the little people at the bottom; Guan Hu uses absurd fables to express black themes; Cao Baoping creates a black suspense spirit in the context of social reality.

"The Sun Is Burning Heart"　

"I have always been interested in the changing human nature of film noir," said Mr. Diao, who believes that film noir allows directors to think about society and humanity, and that China’s development has provided a natural soil for the creation of film noir.

　

Using the mode of film noir, we can produce works that are both interesting and expressed by the author. This genre is also broadening the development space for domestic art films.

There is a cloud made of rain in the wind.

　

"Fireworks in the Day" earned over 100 million at the box office that year, breaking the curse of the dismal box office of the literary film theater chain and becoming the highest-grossing literary film at that time. With the help of film noir and a cast of stars, Lou Ye successively shot "Clouds Made of Rain in the Wind" and entered the public eye.

The Lyceum.

　

As the aesthetics of domestic audiences become more diverse, the overall market and film industry become more mature, and film noir also provides a stage for new directors to enter the commercial mainstream.

"Violent Silence" is everywhere. Among them, the story of "Earth" is a typological framework of the detective and the "femme fatale" falling in love, which Bi Gan also described as a romantic "black fairy tale".

No matter what the outcome of this film is, it is precisely because the story of film noir is inherently commercial, and with the help of the late "New Year’s Eve" marketing promotion, it can quickly ferment at that time and directly attract the general public to the cinema.

"The Last Night on Earth"

　

Film noir stimulates the imagination of film and creates infinite possibilities. It is both genre and art; both commercial and author; both mainstream and independent, which can open up the "two veins" of film creation.

　

As Shen Qian, the producer of "The Wild Goose Lake", observed and judged: film noir may be the trend of Chinese film in the next few years, not only because of the industry ecology, but also because this type of film happens to be an effective bridge between the author’s expression and the market.

　　　 On the 22nd, the legendary war of ancient costumes that brought together Cecilia Cheung, Ren Xianqi, Zheng Peipei, and Liu Xiaoqing released the single-person version of the promotional poster starring Cecilia Cheung Ren Xianqi, and at the same time exposed a group of Mu Guiying (Cecilia Cheung) and Yang Zongbao (Ren Xianqi). It is reported that these two sets of military costumes show the changes in the identities of the two before and after marriage. Different styles and types of military costumes carefully analyze the emotional experiences of the two, adding a lot of warm pictures to the film.

Cecilia Cheung and Ren Xianqi Posters Exposed

　　　 As the male and female No. 1 in the film, the film specially designed the single-person promotional posters of Mu Guiying and Yang Zongbao. Similar to the style of the posters of the previously announced series of characters, they all use cool-colored backgrounds. Cecilia Cheung and Ren Xianqi went into battle in military uniforms. Ren Xianqi held a long spear in the poster, full of heroism; Zhang Cecilia galloped on her horse, looking anxious.

　　　 In an interview, the director, Chen Chengqi, revealed that he had deliberately increased the love scene between Mu Guiying and Yang Zongbao in the script, and cleverly combined the theme of "the righteousness of the family and the country" with the theme of the two. The movie’s promotional song "Raising Eyebrows" sung by Zhao Qianyu also fits this love theme and was selected. Therefore, when the film is released, Cecilia Cheung and Ren Xianqi "kiss goodbye" will definitely make many female audiences cry.

Cecilia Cheung and Ren Xianqi are deeply in love, lighting up the literary and opera part

　　　 The film is based on the well-known legend of the "Yang family general". Cecilia Cheung and Ren Xianqi play the classic legendary couple Mu Guiying and Yang Zongbao in the film. Although the main plot of the film is to focus on the interpretation of Yang Zongbao, played by Ren Xianqi, after all the men of the Yang family died in the battlefield, She Taijun led the female general of the Yang family to carry the flag of the Yang family and hold on to the battlefield in the case that the reinforcements could not arrive in time; Mu Guiying, played by Cecilia Cheung, led the battlefield many times to rescue everyone in difficult times. However, in order not to let the audience keep indulging in the tragic emotions of the war, the director revealed that he specially increased the love scene of the Mu and Yang, revealing a little warmth.

　　　 It is reported that in the film, Yang Zongbao leads the Song army to encircle Mu Kechang and meets Mu Guiying. From meeting and knowing each other to staying together, Mu Guiying and Yang Zongbao can be regarded as "happy enemies". The romantic emotional drama is integrated with the point of firmness and toughness, which is interspersed throughout the film, making people see the warmth of the war drama. Director Chen Chengqi also said that "Jackie Chan was also moved by the literary drama after watching the first cut of the film."

Husband and wife photos are exposed to reveal emotional experiences

　　　 In order to show the different stages of the film "Women General Yang", Yang Zongbao and Mu Guiying have two military costumes to match, showing the state of each stage.

　　　 Unlike the earlier photos of military uniforms, this time’s military uniforms divide the storyline in a simple and clear chronological order. The film returns the time to the scene where Yang Zongbao and Mu Guiying first met by flashback montage, and then constantly flashes the sweet and bitter moments they experienced together. The director said that "this scene cannot be regarded as the core of the film, but it is very similar to the relationship of some young people in real life. In fact, it is a very heart-wrenching relationship, and everyone will naturally understand when they see the film."

　　　 Regarding the difference between the two sets of armor, Director Chen also introduced, "When Mu Kezhai and the Great Breaking of the Tianmen Formation, both of them were very young and had not yet married, so Mu Guiying’s armor was brighter in color, embellished with bright yellow and red, and Yang Zongbao’s armor had a white decorative pattern with water patterns. When the two came of age and fought in the Western Xia Dynasty, the metallic color of the armor was heavy, Mu Guiying’s pattern was similar to that of Liu Xiaoqing and other female generals, and Yang Zongbao’s armor used many tiger head patterns to show their mature identities."

Next page More wonderful pictures

　　A few days ago, Guangxi University of Foreign Languages issued the "Notice on Not Allowing Disposable Tableware and Lunch Boxes to Enter the Campus", which caused a heated discussion on the Internet. The notice said that starting from November this year, in order to strengthen the food safety management of students, the school will ban takeaway, disposable lunch boxes and plastic bags from entering the dormitory.

　　As soon as the notice was released, it immediately triggered a heated discussion on the Internet, and there were many different voices on campus. Some students believed that the school cafeteria had problems such as crowded space and long waiting time for meals, which could not meet normal dining needs. Prohibiting takeout and packing boxes into the dormitory would bring inconvenience to study and life. Some students said that everyone was used to ordering takeout, and it was difficult for the school to control it.

　　The school said in a statement released later that the move was mainly due to considerations such as environmental protection, food safety and school teaching order. The food safety of takeaway food is not under the supervision of the school, and some food that does not meet the hygiene standards flows into the school with takeaway food, posing a threat to the health of students. At the same time, small vendors carry takeaway food in and out of the campus at any time, which not only affects the teaching order of the school, but also is not conducive to the establishment of a good school ethos.

　　It is understood that in recent years, campus food delivery has developed rapidly, and various conveniences and preferential conditions have attracted a large number of students. At the same time, there are also many hidden dangers in the delivery of food into the campus. School administrators are very troubled by the news that students have food poisoning after eating food delivery and the theft of food delivery staff.

　　In fact, before Guangxi Institute of Foreign Languages issued the notice, some institutions such as Jiangxi Nanchang Institute of Technology had already issued relevant regulations on the management of takeaway food, and everyone had mixed opinions on this move. How to standardize the management of takeaway food into the campus and balance the interests of all parties still needs to be explored.

　　■ Collision

　　Blindly prohibiting will be more "blocking"

　　I have been ordering takeout for lunch and dinner since I was an undergraduate. At that time, the takeout industry was highly competitive and there were many discounts, which could satisfy our demand for delicious food at lower prices. Now suddenly banning takeout from campus is "adding to the blockage" of students. What’s more, as long as the convenience that takeout brings to students still exists, it is difficult to ban it. If it is violently stopped, the merchant may continue to operate in a covert way, so the potential hidden dangers are still difficult to eliminate, but it increases the difficulty of management.

　　2017 graduate student of Guangxi University of Arts, Wang Hengyu

　　Campus ban on takeout is legally binding

　　From a legal point of view, universities and some private communities have the right to establish some rules and regulations to prohibit outsiders and food from entering their management scope, which does not restrict the freedom of students and residents. Especially when it comes to food safety, environmental protection and other matters related to personal and property safety, relevant schools and communities have the right to take necessary measures to protect them. Schools have the responsibility to ensure the safety of their personal and property for students in school. If they agree to food safety items entering the campus, and students have accidents on campus, then the school will be legally responsible for certain mismanagement. Therefore, there is a certain reason why the school does not allow takeaway into the campus.

　　Pang Caiyou, Director of Beijing Shangheng (Nanning) Law Firm

　　The takeout chaos should have been controlled long ago

　　As a parent, I support the school’s regulation of takeaway food. Parents are worried not only about safety, but also about the health of their children. Many takeaway foods are not guaranteed to be healthy even if they are safe. Due to cost considerations, the quality of the ingredients selected by some merchants cannot be guaranteed, which will affect physical health. Moreover, children’s studies are not so stressful that they don’t have time to eat. Most of them want to be lazy. From a certain perspective, takeaway helps children develop bad habits. The takeaway chaos should have been controlled long ago!

　　Ms. Wang, Parent of University of Science and Technology of China Class of 2017

　　The school should not ban it

　　I have seen a lot of "complain" about college cafeterias on the Internet, and I have experienced it myself, such as the food is unpalatable, expensive, and unhygienic. In my opinion, it is inappropriate and unacceptable for schools to adopt a "one-size-fits-all" management method to ban takeout from entering campuses. If schools really start from the perspective of students, solving the campus safety problems caused by takeout should start from two aspects: improving the quality of cafeterias and standardizing the management of takeout personnel entering campuses.

　　Wang Jian, a citizen of Changsha, Hunan

　　Campus ban on takeout is understandable

　　From the perspective of campus management, it is understandable to ban takeout and packaging boxes from entering the campus. Some institutions have formulated this regulation to strengthen food safety management. At the same time, from the perspective of campus-wide environmental hygiene management, it is necessary to ban takeout. Schools, as the responsible person for the safety of students’ lives and property, are responsible for the personal safety of students during school. It is understandable to take measures to eliminate hidden dangers before finding more effective management methods.

　　Tian Yuan, Associate Professor, School of Business, Guangxi University

Beijing Central Broadcasting Network reported on September 17 that if revenue performance and conversion rate are the superstructure of a catering enterprise, then the catering supply chain is the foundation for the development of a catering enterprise.

In recent years, restaurant chain has become the mainstream trend of the development of the catering industry. Correspondingly, the catering supply chain enterprises have also undergone profound changes, and are changing from a single, traditional to a comprehensive and intelligent direction.

While a number of catering supply chain enterprises have risen rapidly, major catering enterprises have also begun to strengthen their supply chain construction and seek new development breakthroughs.

(Picture provided by the enterprise, issued by the Central Broadcasting Network)

JD.com Catering partners with Maxim to deeply empower the development of the catering supply chain

It is reported that on September 14, JD.com Catering and Maxim signed a strategic cooperation agreement. The relevant person in charge of Maxim said that this signing is a milestone for both parties.

As one of the largest catering groups, Maxim’s has been in the industry for 65 years. So far, it has expanded nearly 80 catering brands and operated more than 1,800 high-quality baking and catering stores in China and South East Asia. To support such a huge catering group, it needs a strong supply chain to back it up. To this end, Maxim is actively building its own supply chain system while also seeking a better third-party cooperation platform.

Meixin and JD.com Catering signed a strategic cooperation agreement (photo provided by the enterprise, issued by China Central Broadcasting Network)

In this cooperation with JD.com Catering, Meixin can rely on the JD.com Catering platform to create integrated supply chain solutions from food supply, warehousing and logistics to procurement digital operation management, and explore a better supply chain development model for the catering industry.

JD.com Catering, as the catering business of JD.com Retail Group, has been committed to providing customized services and one-stop supply chain solutions for large and medium-sized brand catering, social group meals, hotels, canteens of enterprises and institutions, and other channels.

The cooperation with Meixin is also of great significance for JD.com Catering to enhance its brand effect, and also serves as a model for its subsequent undertaking of more national chains.

One is a well-known catering group, and the other is the leading digital catering supply chain platform. Their combination will surely bring long-term positive development to the catering industry.

With so many supply chain platforms, why did Meixin choose JD.com Catering?

According to the "2021 China Catering Supply Chain Research Report", in recent years, both listed and non-listed companies have been actively financing their supply chain layout, improving operational efficiency and optimizing industrial processes.

For medium and large chain catering brands, with the increase of volume and influence, the requirements for raw materials are getting higher and higher. At this time, whoever has a strong supply chain is likely to be invincible. However, building a supply chain by yourself is not an easy task. In addition to requiring huge capital investment, how to get through the warehousing, logistics and other links of the supply chain is also a major problem.

Therefore, due to factors such as cost reduction and quality improvement, most medium and large chain restaurants will choose to cooperate with mature supply chain enterprises in order to focus more time and energy on enterprise operation management and Product Research & Development.

(Picture provided by the enterprise, issued by the Central Broadcasting Network)

The person in charge of Meixin said that the reason why Meixin chose to cooperate with JD.com Catering is that in addition to JD.com Catering’s high reputation and recognition in the catering industry, the most important point is that JD.com Catering can not only help Meixin solve operational pain points through the digital catering supply chain, but also meet its personalized needs and provide a one-stop supply chain solution in line with its development.

1. Logistics

Zhang Haizhen, head of Maxim’s supply chain in China, said, "Maxim’s 14 food and beverage brands in the Chinese mainland, with nearly 260 stores in 15 cities across the country, and nearly 5,000 SKUs in operation, such a business layout in the existing supply chain system is a very big challenge."

JD.com Catering can use its own advantages to meet the logistics needs of all Maxim’s supply chains in one stop, helping it optimize inventory management, reduce operating costs, and efficiently allocate internal resources.

Logistics and warehousing of JD.com catering (picture provided by the enterprise, issued by China Central Broadcasting Network)

It is understood that JD.com Catering and JD.com Group Cold Chain Logistics pioneered the "Catering Business Self-operated Cold Chain B2B Warehouse Distribution System", set up 7 warehouses in 7 regions, and passed the "BRCGSS & D Global Standard System Certification", covering 24 third-tier cities across the country, which can meet the requirements of JD.com Retail Group’s self-operated cold chain 2B business.

2. Raw materials

For large catering companies like Maxim’s, its multi-brand operation covers a wide range of catering categories, involving a wide variety of ingredients and seasonings of different origins and qualities. This leads to large differences in the procurement prices of raw materials in different regions, and the dispersion of origins has caused difficulties in integration. In addition, the long chain chain of the industrial chain requires multi-level sales, and there may be problems such as distribution loss and insufficient weight in the traditional procurement process, which virtually increases the production cost and operating cost of the enterprise.

In addition, it is impossible to accurately grasp the freshness of the ingredients and the stability of the supply.

YAKINIKULIKE first store in Chinese mainland (picture provided by the company, issued by CCTV)

With JD.com Catering, Meixin can provide the underlying basic capability guarantee for Meixin’s core procurement link to improve efficiency through JD.com Group’s million-level commodity pool and other underlying capabilities, and can further optimize user experience and build a precise reach system.

In addition, in terms of food safety traceability, JD.com Catering will record the important data of each link in the whole life cycle of food from raw material procurement to user’s table throughout the process. Through the Internet of Things and blockchain technology, a scientific and technological mutual trust mechanism is established to ensure the immutability and privacy protection of data, which can realize the whole process of traceability and escort the whole circulation process of goods.

3. Finance

The catering industry with heavy asset operation has never been an easy business to do. Expenditures such as raw materials, labor, rent and promotion and marketing are all pain points faced by catering people. In the past two years, due to the impact of the pandemic, many catering companies have generally faced pressure such as declining revenue and reduced gross profit. Some catering companies ultimately regretted exiting the market due to a break in cash flow.

As a full stack professional catering supply chain platform, JD.com Catering can provide customers with financial services for a variety of account period solutions, including credit purchase, account period management and other modules, which can meet the business needs of catering enterprises for unified payment of multiple stores, and provide customers with the convenient experience of "advanced goods, post-payment" to assist catering enterprises in solving problems such as financial constraints in the process of rapid growth of stores.

JD.com Catering’s powerful back-end (picture provided by the enterprise, sent by China Central Broadcasting Network)

Step 4 Retailability

The "2020 China Catering Brand Power White Paper" proposes that retailing is the "second curve" of catering brands. Many leading catering brands are involved in the retail field, and the future catering sales channels are no longer limited to offline catering stores; the combination of online and offline models, standardized and retail catering product sales is the general trend.

Under the trend, as a 65-year-old established catering group, Meixin needs to actively embrace the retail field, reshape the catering model with new retail thinking, and transform products or ingredients into retail forms to enter the market based on brand precipitation and own traffic. Through the blessing of online channels, users can achieve secondary value transformation and brand cross-channel extension, fully and directly reach a large number of consumers, and provide online sales channels with the opportunity to convert huge sales traffic. This is also the most important point of Meixin.

Next, through the collaboration with JD.com Catering, Maxim will gain more solutions in the areas of retailing and integrated marketing.

Digging deeper into the supply chain, JD.com Catering offers more possibilities for the development of catering enterprises

From the current situation of the development of chain catering, compared with foreign countries, the chain catering industry in our country is still in the preliminary stage, the concept of social division of labor of medium and large chain catering enterprises is weak, and large-scale professional catering supply chain service enterprises are very scarce.

It is precisely because of the huge prospects and market gaps in the catering supply chain market that JD.com Catering has taken the lead in entering the blue ocean market of the catering supply chain with its keen business sense.

As the most leading catering digital supply chain, JD.com Catering has been committed to helping catering enterprises achieve standardization and large-scale development, providing one-stop full-care supply chain solutions for national catering brands. In the list of catering enterprises served by JD.com Catering, you can see many well-known catering brands, such as Local Qi, Fengmao Grilled Skewers, Will Taiwuji, Xihe Catering, etc.

Local gas (picture provided by the enterprise, issued by China Central Broadcasting Network)

JD.com food and beverage industry upstream integration of all categories of high-quality supplier resources and origin rough processing capacity, sales finishing capacity, to achieve customer classification, product grading, and open up the food and beverage industry from origin to table full link. Standardization of non-standard products in the food and beverage industry, traceability of operating data, financial process compliance, and use of digital capabilities to solve industry pain points. Use JD.com Group’s financial and supply chain advantages to reduce costs and increase efficiency for the industry. Promote the retail development of food and beverage, and create economies of scale for industry customers.

In addition to serving chain catering brands, JD.com Catering is also expanding its business scope, such as scenic catering, hotel catering, self-operated catering stores, and group catering businesses.

The group meal catering business of JD.com Catering (picture provided by the enterprise, issued by China Central Broadcasting Network)

It is understood that currently JD.com Catering has reached in-depth cooperation with nearly 200 catering stores across the country, many of which are high-quality large enterprises at home and abroad. In terms of project cooperation, it has made great efforts to create excellent typical cases in many industries.

For example, in March 2021, JD.com Catering cooperated with well-known chain catering brands in the Beijing-Tianjin-Hebei region, and within half a year of cooperation, from preparation for operation, trial operation to formal operation to today’s in-depth cooperation, the monthly supply amount was nearly 10 million yuan, running through the one-stop full-trust supply chain operation model.

In terms of the group meal supply chain, JD.com Catering connects with many group meal operators such as Kuaikeli and Xinyouhao, and has opened up multiple links such as systems, platforms, and finance.

When it comes to future goals and plans, Ma Jun, head of JD.com Catering, said that in the future, JD.com Catering will join hands with more ecological partners to create a new model of targeted supply chain for different scenarios, and provide one-stop supply solutions to create greater value for the transformation and upgrading of catering enterprises.

(Note: The pictures in this article are all provided by the enterprise, author: Xiaoyun)