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　　Cctv newsOn the morning of February 14th, the State Council Press Office held a series of press conferences on the theme of "Opening by the Authority", introducing the key work of comprehensively promoting rural revitalization in 2023 and answering reporters’ questions.

　　A reporter from the Central Radio and Television General Station asked how to understand and understand the connotation, characteristics and basic requirements of an agricultural power.

　　Tang Renjian, director of the Central Rural Work Leading Group Office and Minister of Agriculture and Rural Affairs, said that the connotation of an agricultural power is very rich, including both the development of productive forces and the transformation of production relations; It includes not only the all-round upgrading of agriculture, but also the all-round progress of rural areas and the all-round development of farmers. On the one hand, we must have the common characteristics of a strong agricultural country. Although foreign modern agricultural powers have different resource endowments and institutional environments, and the performance of agricultural powers is also different, they have some common characteristics. It is necessary to follow the general law of agricultural modernization, find gaps, make up shortcomings, promote advantages, and build an agricultural power with strong supply security, strong scientific and technological equipment, strong management system, strong industrial resilience and strong competitiveness. On the other hand, we should reflect the characteristics of China based on the national conditions. It is the key to cultivate crops and feed them, to stress water and soil in agriculture, and to build an agricultural power according to the national conditions and agricultural conditions and to solve practical problems by relying on our own strength. China’s resource endowment with a large population and a small land, the historical background of farming civilization and the requirements of the times of harmonious coexistence between man and nature determine that we must rely on our own strength to secure our rice bowls, rely on the two-tier management system to develop agriculture, develop ecological low-carbon agriculture, continue farming civilization and solidly promote common prosperity. These words just now reflect the characteristics of China, China’s national conditions and agricultural conditions, and we should strive to embark on a road of agricultural modernization with China characteristics.

　　Building a strong agricultural country is a long-term task and systematic project, so we should pay attention to methods and grasp the timing and efficiency. First, accurately understand the work layout of agriculture, countryside and farmers. Building a strong agricultural country is in the same strain as comprehensively promoting rural revitalization, with the same goal and unified process. At present, we should focus on promoting rural revitalization in an all-round way, do a good job in connecting the policy system with the work system, keep the focus unchanged, change the theme, adjust the channels, and maintain the continuity of work. The second is to strengthen overall planning. Pay close attention to the study and formulation of the plan to speed up the construction of a strong agricultural country, do a good job in overall planning and systematic arrangement, link up with the existing plan, and can’t completely make another set, clarify the road map construction drawing, make solid and powerful progress, link up and innovate, and do such a plan well. The third is to highlight the actual results. Focus on solving the most urgent practical problems in the development of local agriculture and rural areas, which are strongly reflected by farmers, and fall on specific livelihood issues, even some key small things, and make contributions for a long time, so that farmers can feel a real sense of gain, happiness and security in the process of rural revitalization.

Editor’s Note: This article comes from the column of Radar Finance in Entrepreneurship State. Author: Zhang Kai Jing, Editor: Deep Sea, Source: Turtles.

Thousands of takeaway riders are not only trapped in the system, but also trapped in the employment relationship.

Recently, Beijing Zhicheng Legal Aid and Research Center for Migrant Workers released a 57-page Legal Research Report on the Employment Mode of Takeaway Platform (hereinafter referred to as the Report), which revealed the complex and rapid evolution of the employment mode of Takeaway Platform in the past 10 years, and gradually developed into 3 categories and 8 main modes.

Through the change of mode, the take-away platform has successfully stripped away the labor costs and employment risks brought by riders, and separated them layer by layer. Through a series of superficial legal arrangements and cooperation with distributors/crowdsourcing service companies and flexible employment platforms, the labor relations of riders have been broken step by step, thus quietly pushing them to the edge of rights protection.

Nowadays, the legal isolation effect between the take-away platform and the distributor/crowdsourcing service company is remarkable, and the recognition rate of the take-away platform is basically controlled within 1%.

Shao Moumou has been a "hungry" special rider since October 2017, and is engaged in full-time take-away delivery in Beijing. In the middle of the night of April 2019, Shao Moumou had just delivered the last order. Just as he was riding an electric car on the side of the road, waiting for the backstage approval to get off work at 12 o’clock, a large truck with high beam lights came on. Subsequently, Shao Moumou fell into the big pit in front of the road, causing serious injuries.

Because there was no money for medical treatment in Beijing, Shao Moumou returned to his hometown for treatment and support, and confirmed that the accident had constituted a level 9 disability after half a year. At this point, Shao hopes to determine the work-related injury, but the search for employers has become a major problem.

After entrusting Zhicheng Center to seek legal aid, Shao Moumou quickly won the labor arbitration in Beijing and successfully confirmed the labor relationship with Dias Company, which belongs to the site. But a week later, Shao Moumou received the news that Dias Company filed a lawsuit against him in Chongqing, where it was registered.

After the change of the litigation place, the litigation result has also changed. In November, 2020 and May, 2021, Shao Moumou lost the first trial and the second trial in succession, despite the help of Zhicheng Sichuan Legal Aid Station for Migrant Workers, and the hope of obtaining compensation for work-related injuries was basically dashed. But Zhicheng did not give up.

The day before Zhicheng published the Report, the fifth legal procedure in this case had just started. Because Diaz Company once said in Chongqing that it had outsourced the relevant distribution business to Taichang Company, and Shao Moumou’s salary has been paid by Taichang Company, the current prosecution object of Zhicheng is Taichang, and it is jointly and severally liable for being hungry.

"When the case hit the middle, we were once desperate because we couldn’t find an employer, which just shows the complexity and seriousness of the system. Workers have been injured for more than two years, and legal proceedings have gone on for more than one year. Is it necessary to pay such a huge price after the rights and interests of workers are hurt? " Tong Lihua, director of Beijing Zhicheng Law Firm and member of the legal expert database of Beijing Municipal Committee, said.

Yan Lihua also said that during the whole process, the platform did not see any reflection, did not express any apologies to the injured workers, and did not have any opinions on this process and how many workers solved related problems. Even proposed to lose money, but if you are hungry, the platform doesn’t want to sign any words, just want to take money to sign a confidentiality agreement and solve the case.

As a professional legal aid institution for migrant workers, Zhicheng Center realizes that Shao’s hardship is a concrete epitome of tens of millions of take-away riders, which is essentially caused by the complex form of the employment mode of the take-away platform in reality, but these complicated legal relationships hidden in the take-away system have not been fully revealed and discussed so far.

In order to fully understand the employment mode of take-away platform and related problems, Beijing Zhicheng Legal Aid and Research Center for Migrant Workers conducted field visits for nearly three months, had in-depth exchanges with industry experts, and with the help of more than 50 volunteers with professional backgrounds such as law, economics and computer science, formulated a Report containing 1,907 valid judgments.

Radar Finance has learned that the Report has made a detailed analysis of the three categories and eight modes of employment of take-away platforms in the past decade.

Before the take-away platform appeared, restaurants usually hired their own employees to deliver; After the appearance of the take-away platform, the take-away staff turned to be recruited by the platform. In the early stage of the scale of the take-away market, the platform will still attract a large number of laborers to flood into the distribution market with generous treatment. At this point, a formal labor contract relationship will still be established directly between the takeaway and the platform.

At this stage, the platform may also adopt the mode of labor dispatch, that is, a labor dispatch company is added between the rider and the platform. However, China’s "Labor Contract Law" guarantees that the labor dispatching unit and the employing unit shall bear joint and several liability for compensation when the workers are damaged.

In the middle stage of the development of take-away platforms, the cost of transportation capacity has increased greatly, but the platforms have been "rolled up" badly, so optimizing the transportation capacity structure has become the first choice for major platforms, and crowdsourcing mode has emerged.

However, the court almost never finds that crowdsourcing riders have a labor relationship with the take-away platform, even when the take-away platform directly signs a cooperation agreement with crowdsourcing riders. Because crowdsourcing riders have a very high degree of freedom, the use and management of the platform is very different from the employment management in the labor law.

After the take-away platform cooperates with crowdsourcing service companies and further "legally isolates" itself from crowdsourcing riders, it is even more impossible for the court to identify the labor relationship between the platform and crowdsourcing riders. Only in a few scenes, the court will find that there is a labor relationship between crowdsourcing service company and crowdsourcing rider, such as the rider engaged in full-time distribution on a single take-away platform, and the scene caused serious damage.

It is worth mentioning that the ability of these crowdsourcing service companies to resist risks is open to question. One of the crowdsourcing service companies of Hummingbird crowdsourcing has a registered capital of only 50,000 yuan, which has not been paid in full. In the first half of 2021, it was listed as an executor of dishonesty twice.

After the emergence of crowdsourcing, the "regular army" of the platform was also outsourced to distributors, but a large number of distributors required riders to sign contract agreements, cooperation agreements and part-time agreements during the entry process, which greatly affected the identification of labor relations and the protection of rights and interests of escort riders. At the same time, the existence of the distributor also makes the complaint that the special delivery rider wants the take-away platform to bear the responsibility of the employer end in failure.

On this basis, some distributors subcontract all or part of their distribution business to other companies or even individuals, forming a complex outsourcing network. This makes the takeaway platform clear the legal relationship with the special rider.

What Shao Moumou encountered was the network outsourcing model after multi-layer evolution. After a series of moves, the rider’s labor relationship has been completely dismembered, and it is increasingly difficult for the court to determine the employer in judicial practice.

However, this is not the ultimate form of the evolution of employment mode. In recent reports, many special riders have been registered as individual industrial and commercial households, which directly changes the employment relationship between riders and distributors into the equal cooperation relationship between riders and flexible employment platforms and distributors, and the platform is almost impossible to be recognized as an employer.

More than 1900 judgments have also proved the above evolution. According to the statistics of the Report, among the 1,907 valid judgments, there were 1,719 cases involving the US delegation and being hungry, including more than 1,500 cases involving exclusive riders and less than 200 cases involving crowdsourcing riders.

The first condition for the protection of the labor rights and interests of the rider is to confirm the labor relationship with the employer. At first, when the take-out platform was self-employed, the rate of the rider’s recognition of labor could reach 100%. When the take-out platform outsourced the business to a first-class distributor, the rate of the rider’s recognition of labor dropped to 81.93%. When the distributor outsourced the business again, the rate of the rider’s recognition of labor further dropped to 47.46%.

Among them, there is the problem of identifying labor relations and objects. After the take-away platform changed from self-management to outsourcing, the probability of being identified as an employer dropped sharply from 100% to 0.32%, and it dropped to 0 when it was in the mode of individual industrial and commercial households. The distributor also successfully reduced the court’s recognition rate from 81.93% to 47.46% and 58.62% through outsourcing and individual industrial and commercial households.

In infringement cases, almost all the employer’s responsibilities that the take-away platform had to bear were transferred to the distributor/crowdsourcing service company, which was reduced from 100% of the platform’s self-operated and labor dispatch to less than 15%.

Based on this, the Report puts forward several major challenges of the take-away employment mode, namely, the cooperative employment mode artificially breaks the labor relationship, the rights and responsibilities of the take-away platform are not unified, the distributor market is fragile and gradually distorted, the protection of rider’s labor data and personal information is not in place, and the crowdsourcing mode changes from flexible employment to sticky employment.

Regarding the problems shown in the Report, Tong Lihua believes that the labor contract law and social insurance law should be revised as soon as possible, and the main responsibility of platform enterprises should be clarified.

"The platform manages and supervises the riders in real time through algorithms and digitalization, and has mastered all the data and enjoyed the greatest benefits. But now the platform throws all the main responsibilities to others, which is inappropriate. I agree that the platform will assign responsibilities to other cooperative companies through agreements, but in this process, the platform still has to bear the main responsibility. What’s the point of doing some so-called public welfare while evading and shirking the responsibility of labor and employment that you should bear? "

Zhicheng pointed out that the take-away platform should ensure that the special riders establish formal labor relations, and set up qualification requirements and access thresholds for cooperative companies. You can refer to the regulations of the construction industry and prohibit the cooperative company from subcontracting or outsourcing the main business part.

Tong Lihua also suggested that the state carry out special governance to promote enterprises to improve the reform of the employment system.

Specifically, we can conduct a comprehensive survey of distributors in the market, or take joint investigation actions against the flexible employment market to strengthen the supervision of the statutory obligations of employers and the registration and audit mechanism of individual industrial and commercial households.

In addition, Tong Lihua also advocated that more organizations should join the team to help workers defend their rights. "Trade unions can promote participation in relevant law enforcement work, and we also need more professional public service organizations to safeguard the rights and interests of workers."

Yu Shaoxiang, an expert on social security policy and chief researcher of innovation engineering at the Institute of Social Development Strategy of China Academy of Social Sciences, pointed out that the Report is solid and its conclusions and suggestions are operable. In the next step, we can further study which legal provisions need to be revised and how to amend them, so as to achieve better results.

Radar Finance noted that following July, the General Administration of Market Supervision, the National Network Information Office, the National Development and Reform Commission and other seven departments jointly issued the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Workers, on September 10, the Ministry of Human Resources and Social Security and the All-China Federation of Trade Unions and other four departments interviewed 10 platforms, including Meituan, Hungry and Didi, with the guidance platform as the main content of how to protect the rights and interests of workers.

Radar Finance will continue to pay attention to whether the employment mode that separates layers and gradually strips off platform risks will actually return to the route of protecting workers’ rights and interests, or will continue to evolve into new "variants".

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

Special feature of 1905 film network　Compared with the domestic animated film Nezha, which has won nearly 1 billion box office in just a few days, the new version of The Lion King, which was adapted from Disney animation, is somewhat "acclimatized". Up to now, the box office in the Mainland has just exceeded 800 million. No one’s all-CG "real lion version" adaptation form also appeared on the big screen for the first time, which caused a lot of controversy.

Netizen’s homemade "Lion King" animation style Xiao Simba

Audiences who are familiar with Disney will be familiar with the "live-action version" of animated films. There are princess series such as Cinderella, Beauty and the Beast, Sleeping Curse, etc., which have captured the hearts of many young girls, and later include Dumbo, Aladdin and Fantasy Forest. The live-action version of Mulan, starring China movie star Liu Yifei, has been occupying the hot search list for many days.

What many people don’t know, however, is that the source of Disney’s animated adaptation of live-action movies should be traced back to jungle book in 1994, and Fantasy Forest, which was released in 16 years, was also adapted from the The Jungle Book. The hero of the film is also a Chinese movie star — — Jason Scott Lee.

A real person, lion, wolf, elephant and monkey version of jungle book.

It’s just that the movie didn’t cause much response after it was released. Disney didn’t arrange such a huge animation adaptation plan for live-action movies until Alice in Wonderland and Sleeping Curse made a good box office.

Disney live-action adaptation movie box office list

Animation adaptation of real-life film and television works has always been a way of film and television production. Excellent original paintings have accumulated audiences and word of mouth, but it is not easy to break through the limitations of comics and gain more audiences. For example, the word-of-mouth and box office of The Lion King have formed a huge gap, which is not conducive to the subsequent expansion of the Lion King IP.

In China, there are also a large number of film and television works adapted from live-action versions, among which there are many excellent classics and wonderful works.

Let Xiao Dianjun take you to find out.

Anime adaptation of the live-action movie China existed 70 years ago.

As early as 1948, we had already made a cartoon adaptation of a live-action movie — — San Mao, played by Wang Longji, is also the first real-life cartoon image on the screen in China. Zhang Leping created Sanmao in 1935. He is thin and short, with only three hairs on his head. He can only make a living by selling newspapers, polishing shoes and being an apprentice, but he still struggles hard with life. He can be said to be the epitome of suffering children in the old society.

The comic book "San Mao Joining the Army" was published in Shanghai Shenbao in 1946, which was a sensation. Another masterpiece, The Wandering of Sanmao, was serialized in Ta Kung Pao the following year. Sanmao written by Zhang Leping aroused strong social repercussions because it reflected profound social contradictions. In those days, life was hard, and people needed people with the spirit of "Xiaoqiang" like San Mao.

In 1948, the film "San Mao Wandering"

In 1948, Sanmao first went from comic books to the big screen. Of course, the film experienced many twists and turns from production to release, including stopping shooting, hiding in the snow and continuing shooting, and finally was released in December 1949. On the eve of founding ceremony, as the first step of the official release of the new China, the film "San Mao’s Wandering Tale" was first released in Shanghai Daguangming, Maggie and other theaters. During the two months of continuous screening in Shanghai, it was full.

In the 1980s, this film also participated in a series of European exhibitions, and caused a sensation at Cannes Film Festival. It was shown in six cinemas in Paris for 60 days, followed by another month. At this year’s Shanghai International Film Festival, a 4k restored version of San Mao’s Wandering Story also appeared in the screening unit.

According to statistics, there are more than 50 kinds of comic books about Sanmao’s image, and the cumulative printing quantity exceeds 10 million copies. On the basis of the adaptation of the original comics and movies, a series of film and television dramas about Sanmao have emerged. It was adapted into a movie twice in 1958 and 1980, a TV series twice in 1996 and 1999, and an animation by CCTV in 2006.

The reason why Sanmao can become a national classic children’s figure is closely related to the time when he was created and the lack of people’s entertainment resources, so the derived adaptation works can last for nearly 60 years.

These wonderful adaptation forms may be unheard of by you.

The big move of Disney animation adaptation film is to restart the classic IP and harvest a new wave of young audiences. Although according to the box office of The Lion King and Aladdin, Disney has achieved its goal, but this new wine in a bottle is also a double-edged sword, and Disney’s creativity may disappear with the adaptation.

The technology of real people +CGI can make the scenes in animation vivid, but many years ago, the imaginative space that animation could give the audience was stifled by the "animal telling people" that was too realistic and inconsistent.

If cartoons and animations are well received and widely spread before adaptation, it will be difficult for the live-action version to surpass the original. The preconceived idea will make the audience unconsciously compare the real person with the cartoon character, and once the deviation of the real person’s casting is too large, the reputation of the whole work may collapse.

Live-action version of Big Head Son and Little Head Dad

In 2018, Ying Da made the national animation "Big Head Son and Little Head Dad" into a sitcom. Although the animation series also launched a restart version of the drama series and 3D movies before, the images of big head son and little head dad also maintained a consistent "animation style".

This sitcom uses live actors instead of special effects, which will inevitably lead to the "smaller head" of the big-headed son, and the little-headed father played by Chen Chuang has nothing to lose, so this drama has no interest.

Little head dad, big head son and apron mom are three.

Just like the big-headed son doesn’t have a "big head", the apron mother just wears an apron. This way, there is no way to fool the original audience of comics.

Since the use of real-life realism has been criticized, the original image has lost its charm, so how do these "surreal" images behave?

Old Master Q shows off his skills.

Old Master Q, a Hong Kong cartoon, has been adapted into a real movie for many years, and the most influential one is The Professor 2001 directed by Qiu Litao and produced by Tsui Hark. The film adopts a combination of real people and animation, using CG technology to make Old Master Q, sweet potato and "Feng Zhi" group contract stage drag show.

The form of using real people to play real people and using special effects to make "dummies" really brought a refreshing feeling to the audience in that year, and finally gained a box office score of 18.36 million Hong Kong dollars, ranking among the top ten in Hong Kong box office in 2001. It has also achieved a leap in Hong Kong’s film special effects technology.

Old Master Q, sweet potato and Cecilia Cheung.

The adaptation of the following films is even more "nonsense" — — The switch of honey juice between human pig and Jin Roh: The Wolf Brigade also puzzled the audience.

"Springfield Flower Reunion" BiBi Zhou plays McDull when he grows up.

In 2006, the popular McDull series was remake into a live-action movie "Springfield Flower Reunion". BiBi Zhou, who has just made her debut as a "super girl", plays a girl who forgets her childhood heart and finally realizes that she was a pig when she was a child after being tortured by robbers.

The film takes the form of two-dimensional animation and a brand-new original story of real people, forcibly treating the animation part as a fragment of memories. In the end, the film did not gain traffic and word of mouth because of the blessing of a number of Hong Kong and Taiwan stars, and was even regarded as a failure of the McDull series.

The lazy sheep and the gray taro couple crossed

The adaptation form of real people’s happiness and big Wolf movies is even more surprising — — This time, Big Wolf and Pleasant Goat crossed into the real world to rescue Little Grey, and turned into human beings.

Wang Xun becomes a big wolf.

Although Wang Xun’s acting skills can fully support the role of Big Wolf, it is still difficult to connect the real person with the wolf without acting. Wang Xun dyed a yellow hair and combed his hair back in order to be close to Big Big Wolf in color matching, but his trademark rabbit teeth can’t really show the sinister wolf nature.

Whether McDull, Pleasant Goat or Big Big Wolf, the original cartoons are all positioned in children, so the adapted film and television works are also geared to younger audiences.

However, in contrast to Disney’s "live version" films, the original animation also tells fairy tales, but after being adapted from reality, it attracts audiences of all ages to enter the cinema.

　In recent years, with the gradual maturity of China’s film market, the animation-adapted live-action films are gradually getting rid of the style of being young and young, and the audience has turned from children and teenagers to the adult market, and many excellent quality works have emerged, "Fuck off! Tumor jun, Get My Brother Away, Animal World and other films can achieve a double harvest in word-of-mouth box office. Apart from the star joining, they also benefit from the adaptation of the story.

"Black Cat Sheriff" animation film

In 2015, it was reported that Lu Chuan was going to direct a live-action version of Sheriff Black Cat.

Now nearly five years have passed, and there is no progress in the film. We may expect that China can also make a "real cat version" of Sheriff Black Cat in the future.

On March 21st, the spot price of gold in London hit a record high of $2,222.91 per ounce. Since the beginning of this year, the international gold price has been rising, but the high price seems to be unable to stop consumers’ enthusiasm for buying, and it has also ignited the gold accumulation business, which has a tendency of "the higher the price, the more I buy". So, is gold still suitable for buying at this stage?

To answer this question, we must first understand the reasons for this round of high international gold prices. Externally, factors such as the intensification of geopolitical conflicts and the continuous "gold buying fever" of many central banks have provided support for the rise in gold prices, but the core reason is the increase in the market’s expectation of the Fed’s interest rate cut.

In the international market, gold is denominated in dollars, so the direction of the Federal Reserve’s monetary policy has always been an important factor affecting the price of gold. Generally speaking, there is a "seesaw" relationship between the gold price and the dollar trend, that is, when the Fed raises interest rates to make the dollar strong, the gold price falls; Conversely, when the Federal Reserve cut interest rates and made the dollar weak, the price of gold rose. Since last year, against the background of falling inflation data in the United States, the Federal Reserve raised interest rates for the last time in July last year, and the market had already expected the shift of monetary policy. In addition, Federal Reserve Chairman Powell has publicly stated many times this year that it is expected to cut interest rates during the year, and the market’s expectation for the Fed to cut interest rates has further increased, which has continuously pushed up the price of gold.

It should be noted that expectations are only expectations after all. On March 20, local time in the United States, the Federal Reserve announced that it would keep the target range of the federal funds rate unchanged at 5.25% to 5.5%, and said that it was "inappropriate" to lower the target range of the federal funds rate until it had greater confidence in the inflation rate’s long-term goal of 2%. In the eyes of the industry, the Fed’s wavering attitude and this year’s US presidential election will bring more uncertainty to the market.

In the face of uncertain factors, whether to "get on the bus" or not, investors should act cautiously on the one hand, and look at the specific needs on the other. Gold has both monetary and commodity attributes. If there is consumer demand, especially for physical gold at weddings, Chinese New Year and other nodes, then buy it. After all, gold has many beautiful meanings in China, such as "love is stronger than gold" and "good fortune", which has become a consumer’s just need to some extent. At the same time, the weight of jewelry gold is relatively light, so consumers only need to live within their means, and do not have to worry too much about the time of purchase, so they can buy their favorite styles.

From the investment point of view, the more noisy the market is, the more investors need to think calmly. As a traditional safe-haven asset, the greatest value of gold lies in its anchoring value, which can be used as a part of its own diversified asset allocation to realize the dispersion of risks. It is obviously unreasonable and unrealistic to regard gold as the target that can make the value of assets grow rapidly. When dealing with gold investment, investors should accumulate a certain gold knowledge reserve, pay more attention to the macro-index changes that have an impact on the gold market, and form their own judgment logic for the future price trend. It is also necessary to understand the characteristics and risks of financial products such as physical gold, gold accumulation business and gold ETF, and determine the investment mode and allocation ratio of gold in the portfolio according to its own risk tolerance and investment objectives, and do not blindly pursue high investment.

Editor’s note: As a friend of the post-80s generation, Qian Zhenzhen often has such confusion: Why does my girlfriend/wife always let me choose between the game and her? Faced with such confusion, Qian Truth showed them the way: Why not open an Internet cafe together?

As a post-80s generation, Qian Zhen witnessed the earliest "little black room" LAN bar (the cost is 1-2 yuan/hour, and the game is mainly StarCraft), and after 2000, the smoky Internet cafes (the cost is 4-6 yuan/hour, and the game is mainly Warcraft, CS), and now the Internet cafes (the cost is 10 yuan/hour, and the game is mainly Dota2).

Unfortunately, just as Qian Zhen’s friends were gearing up to prepare for the Internet cafe, Wangyu Internet Cafe got 210 million yuan in financing in 2017, and now even Jay Chou has rushed into this market and opened a "most luxurious Internet Cafe in history".

Who will grasp the social feelings of boys born after 1980s in the future? Let’s take a look at the dialogue between "Three Sounds" and net fish, and the market conception of net fish for internet cafes.

The following content comes from WeChat WeChat official account: Sansheng (WeChat WeChat official account ID: tosansheng), the original title "Rebirth of Internet Cafe: This is a story about consumption upgrading and scene redefinition.",author: Wang Xueqi.

"There are 140,000 Internet cafes now, and it will probably be less than half by the beginning of next year, and we are waiting for the downturn of the industry," said Peng Cong, head of the brand department of Netfish Internet Cafe Market, when asked by Sansheng how to use the 210 million D round of financing just obtained at the beginning of this year.

Net Fish Internet Cafe is the first heavy investment in the entertainment capital market in 2017. On January 26th, Wangyu Internet Cafe announced that the company had completed 210 million RMB Series D financing, and the investors were Dachen Venture Capital, Yicun Capital and Mingjia Capital. Previously, Wangyu Internet Cafe has completed three rounds of financing, and the investors include Lianzhong Games and Shunwang Technology. In September 2015, Netfish also received tens of millions of RMB Series B financing from Wang Sicong Pusi Capital.

In fact, the meaning boundary of Internet cafe has been rapidly enlarged. Searching for "Internet cafes" in the map has nearly 500 search results in Beijing alone, and many traditional Internet cafes that were once "messy" are also trying to make a comeback after a makeover.

However, this is not just a simple story about Xiao Fang, a country girl, who changed her name to Miss Dong after she entered the city. Behind the resurrection of Internet cafes and the rise of Internet cafes, hundreds of billions of game industries and more than 50 billion e-sports industries are making efforts to support it. At the same time, it is also the upgrade of offline social needs of a new generation of young consumers and the redefinition of certain Internet scenes.

Although e-sports and socialization have enabled Internet cafes to find their core competitiveness in the new era, which has attracted a large influx of capital, the current growth of consumer groups seems to be insufficient to carry the influx of Internet cafes.

As a result, the pioneers of the Internet cafe industry have invested in brand building and marketing promotion after earning the first bucket of gold. This revived traditional industry is attracting new players, but the old players have sharpened their swords and prepared for a big fight.

Starbucks is the goddess of inspiration for Internet cafes.

The bar in the Internet cafe looks more like a cafe.

Walking into the storefront of Netfish Internet Cafe near Beijing Workers’ Stadium, the spacious foyer makes it look like a large KTV at its peak many years ago, while the bar at the end of the foyer is more like a cafe, and the menu is also a standard cafe configuration. In addition to coffee juice, there is also a simple meal of pasta and rice. On the glass counter, even a certain brand of seaweed jar was carefully displayed.

Probably this snack is being promoted recently, and Net Fish Internet Cafe has also specially launched a package of seaweed and milk, which allows you to surf the Internet for free at a specified time after purchase.

The computer area of Wangyu Internet Cafe is also very different from the traditional Internet Cafe, which adopts a circular layout similar to a ladder classroom and puts all-in-one Apple machines. Apart from the cries of "Don’t bid farewell" (note: warning teammates not to die) and excited shouts from time to time from the private room, there are few people in the lobby on weekdays. The clerk wearing a white shirt printed with the net fish logo stops to watch the game from time to time and often exchanges some experiences with consumers.

The earliest Internet cafes in China appeared in about 1995 and began to develop rapidly around 2000. In that careless era, Internet cafes were not a safe place for parents, and there were a large number of black Internet cafes that lacked business qualifications. After the 2002 Blue Speed Internet Cafe fire and the 2003 SARS, the government began to tighten the supervision and licensing policy for Internet cafes.

At the same time of policy tightening, the popularity of personal computers and smart phones has also quickly separated the popularity and traffic of Internet cafes. Once they have a free choice, it is becoming more and more difficult for young people to accept the dirty and chaotic Internet cafes that are shrouded in smoke. Several executives of Internet cafes told Sansheng that the Internet cafe industry in China began to enter a trough in 2010, and 2012 was probably the lowest ebb.

Faced with the overall decline and near elimination of the industry, some internet cafes in it began to actively seek new ways out. In this process, the global coffee chain brand "Starbucks" unexpectedly became the common goddess of inspiration.

Xu Hua from the brand department of Jiela Internet Cafe said in an interview with Sansheng that Jiela’s earliest attempt at Internet Cafe originated from a Starbucks consumption by her boss. Starbucks was very popular in 2010, and the boss felt that we could do the same as Starbucks and be a little more elegant. In 2005, Net Fish Internet Cafe was inspired by Starbucks when it tried to improve the environment of Internet cafes and added new leisure elements, because the latter "has access to the Internet, is quite comfortable, and has food and drink".

Compared with the pioneers of the transformation of Internet cafes such as Gera and Netfish, Bidou Internet Cafe, which rose in Guangzhou, started from another road. Fan Lihan, one of its founders, told Sansheng that Bidou first started from restaurants targeting college students and developed cultural and creative products. The purpose was to get involved in the campus market from different angles, turn himself into a university traffic portal company, and then realize the traffic through cooperation with other brands.

However, the restaurant belonging to "diligent" is unstable in profit and complicated in management. As a result, in 2016, they turned their attention to the "lazy" Internet cafe that has been in full swing. Fan Lihan likes to compare the Internet cafe industry to a parking lot. "As long as we solve the problems of qualification and location, we can get very stable profits and low management costs."

The current mode of Bidou Internet Cafe is to directly purchase Internet cafes that have been in business for many years through capital operation, and then upgrade and transform them into Internet cafes. In this respect, Bidou has certain innate advantages. Guangzhou did not have a large-scale chain Internet cafe before, which also means that Bidou does not need to face the experienced and powerful old landlords in this market.

Gera in Hangzhou, Wangyu in Shanghai, Bidou in Guangzhou, old players and newcomers in the Internet cafe industry are actively capturing different hills of Internet cafes in their own different ways.

E-sports is the specific medicine for the revival of Internet cafes.

"Coffee" is the source of inspiration for the return of the transformation of Internet cafes, and the shot in the arm for the real survival of Internet cafes is e-sports. For young game users, e-sports is not only more competitive in content and feeling, but more importantly, this new competitive event, which emphasizes teamwork and interaction, has fundamentally changed the offline social function and consumption scene of Internet cafes.

E-sports was officially recognized as a sport by the State Sports Commission in 2003. Although it also produced a number of star players, the limited number of competitions and immature business models have not attracted real capital favor for the e-sports industry.

After the game industry has reached a considerable scale, the e-sports industry began to take off. According to the data of the Game Working Committee of China Music and Digital Association, the market size of e-sports industry was 22.63 billion yuan in 2014, and it has more than doubled to 50.46 billion yuan two years later. Several operators of Internet cafes said that with the entry of Wang Sicong, Tencent and other capitals, e-sports began to become the development trend of the industry in 2012 and became a capital hotspot in 2015.

Another important change also occurred around 2014, and the state began to take more active encouragement to the e-sports industry. Xu Hua told us that Gera began to lay out e-sports based on the suggestion made by the Vice Minister of Culture when he visited in 2013.

Internet cafes are the direct beneficiaries of the booming e-sports industry. It is e-sports that makes people brought home by personal computers and smart phones go out of their homes again. For ordinary players, although e-sports competition is not a daily standard, "team competition" is a basic demand.

According to "Three Sounds", consumers around the age of 30 are the main force of opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

Peng Cong said that the emergence of two phenomenal games, Dota2 and League of Legends, was an important turning point in the revival of Internet cafes. Although before them, there were also hot games in Internet cafes like Legend and Warcraft, the direct antagonism of Dota2 and League of Legends and the need to form a team are stronger, which can arouse people’s interest in playing in Internet cafes.

Compared with other e-sports events, "Dota2" and "League of Legends" offer higher individual event prizes, and the champion prize of "Dota2" even exceeds that of Wimbledon. With such a big prize, it will naturally attract more professional players to participate in the competition, and the hot atmosphere of the professional arena will eventually infect ordinary players.

E-sports has brought transformation opportunities and new growth points to Internet cafes, but it has also brought covetous competitors. More and more hot money has begun to pour into the Internet cafe industry-the country of hardware manufacturers and players has started to make Internet cafes, and Gome built its own Internet cafe brand Xiaomei Internet Cafe at the end of 2016. Former members of E-sports team WE have opened Internet cafes, and even the famous singer Jay Chou has joined the Internet cafe battle.

In 2014, the Ministry of Culture, the State Administration for Industry and Commerce, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly issued No.41 and No.42 documents to improve the management policies of Internet cafes and promote the transformation and upgrading of Internet cafes, which lowered the threshold for opening Internet cafes, and the model of Internet cafes was easy to copy from the perspective of space design and equipment. Xu Hua said that the homogenization competition between Internet cafes is very serious.

Peng Cong also said that since the second half of 2016, the Internet cafe industry has entered a new round of survival of the fittest. A large number of Internet cafes that follow the trend obviously lack the ability to cope with fierce competition. Many Internet cafes can only attract customers through hand-to-hand combat methods such as price reduction and large-sum rush.

In his view, the market capacity of the Internet cafe industry is relatively limited. Although the number of e-sports users in China increased slightly in 2016, reaching about 130 million, Internet cafe consumers only accounted for a small part of it. In contrast, the supply of all kinds of Internet cafes blooming all over the sky was also in excess of demand. What’s important is that the two Internet cafe engines, Dota2 and League of Legends, have also begun to enter a period of exhaustion. "The market needs new games, and we are also waiting for the next end tour of Dota2 and League of Legends."

Under the realistic market situation, Internet cafe brands that already own the hills have begun to prepare more ammunition and put it into the next round of elimination war.

"What do Internet cafes do for promotion? Can they afford it?"

This is a question raised by Peng Cong, a native of 4A Company, when he first met with Huang Feng, the owner of Netfish Internet Cafe.

For Internet cafes before the transformation, marketing and brand are still two very distant words. At that time, as long as we had a good position, a computer that was not too bad, and more tolerance for minors’ fake ID cards, the business of Internet cafes would soon get better.

However, when the black Internet cafe model lost its stable audience and the Internet cafe model fell into fierce competition, marketing and brand became one of the key factors to win in the new stage.

In the storefront of Netfish Internet Cafe, in addition to the large portrait of the spokesperson Angelababy, there is also the ubiquitous brand logo cartoon killer whale. Gera Internet Cafe invited Miss, the queen of e-sports, to speak for herself, and also cooperated with Running Man by providing venues. In contrast, Bidou Internet Cafe, whose start-up team is good at marketing, continues the cultural and creative genes and designs its own brand image.

In addition to VI (corporate visual design), internet cafes have also made great efforts in the interior design of their stores. The style design of each store of Netfish is different. Compared with the bright wind of Netfish Internet Cafe, Fengdie Internet Cafe, another brand of its Internet Cafe, has many female users because of its warmer overall color and more casual decoration style. Bidou Internet Cafe, which aims at college students, hopes that the storefront image will be more positive and sunny, so it adopts a yellow-green tone.

In addition to the establishment of brand image at the visual level, holding e-sports competitions and actively seeking cross-border cooperation are also the focus of Internet cafe marketing. Bidou Internet Cafe held the Guangzhou University E-sports Goddess Challenge, which turned "watching girls play games" into a marketing event with great communication value. Gera and Netfish will also hold daily competitions in the store.

According to Peng Cong, when Netfish Internet Cafe holds a national e-sports competition, there will be 33 teams in just one store.

Net Fish Internet Cafe is spending more of the money it has melted on linkage with other brands, so as to establish its own differentiation and recognition. Some time ago, Banana Plan held the BIG Carnival in Shanghai, and the net fish Internet cafe also participated in it, and set up its own e-sports stage.

At the same time, the net fish also began to pay more attention to investors’ resources other than money. For example, the acceptance of Mingjia Capital in the D round of financing was due to the influence of the boss Huang Xiaoming, which brought many star resources to the net fish.

In this marketing campaign, the old Internet cafes rely on strong economic strength, industry contacts and local resources, while the new generation of Internet cafes rely more on their own sense of smell and experience in marketing and the dividends that those who join the battlefield later have.

When it comes to how to get out of the Red Sea of Internet cafes, the three Internet cafes seem to have their own strategies. In Xu Hua’s view, as long as the game industry is still popular, the Internet cafe industry will definitely continue to survive. With the cooperation resources of big game manufacturers, such as the activation-free demo of some games and the privilege of all heroes and all skins, old-fashioned Internet cafes can still attract many players and franchisees. For Gera, the next upgrade will focus on the intelligent management of Internet cafes and the improvement of operation and marketing capabilities.

In Peng Cong’s eyes, the user-oriented concept and integrated management system are the unshakable core competitiveness of net fish. "Equipment can be copied, lots can be replaced, but services cannot." The integrated system ensures that net fish users can be used nationwide after handling the card, which enhances the user’s viscosity. The future planning of net fish still revolves around the game. "What we do is not an Internet cafe, but a multiplayer game space."

For Fan Lihan, on the road of branding, the Internet cafe industry in Guangzhou has just started, and it is better to stand firm in South China than to plan for the future. "There are hundreds of thousands of Internet cafes in China. In terms of market share, no Internet cafe enterprise has really started to run. They run in the Yangtze River Delta and I run in the Pearl River Delta."

A long time ago, Internet cafes carried the need for people to communicate with the outside world. There were brothers from game guilds, unspeakable videos and websites, and chat room users who had never met before. After personal computers and smart phones have changed people’s communication patterns, some people are willing to return to the more or less real world of Internet cafes.

Fan Lihan’s vision for the future of Internet cafes is a pan-entertainment space that can be consumed by pass. "Buy a ticket, want to play games with a high-profile computer, want to sing with KTV, and want to play billiards with a pool table."

The above is the article of "Three Sounds".

After reading it, Qian Zhen felt the same way about the following sentence:

Consumer groups around the age of 30 are the main force in opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

And what will be the future format of internet cafes?

I don’t know how you feel after reading the picture below.

Sun Xi

1905 movie network news A few days ago, Sun Xi, a Beijing people’s art actress who was loved by the audience for her role as "Aunt Xi" in Empresses in the Palace, published a long article in Weibo on the question "Why even the best actors have uncontrollable roles", and put forward her own profound and unique opinions. Taking her personal experience as a case, she objectively analyzed the reasons why it is difficult for actors to overlap with each role 100%, which attracted praises from netizens.

I don’t know when the trend of using "one person with thousands of faces" to describe idol acting suddenly rose in the pink circle, and various fans have developed different titles. For a time, no matter whether it is small fresh meat or old bones, everyone plays like what, and each one is "one person with thousands of faces".

Searching for "one person with thousands of faces" in Baidu has many results.

The problem is that although "one person has thousands of faces, it is the greatest praise for an actor and the dream that many actors have been pursuing". The difference between an ideal and a dream is that what you can achieve through hard work is an ideal, and what you can’t achieve through hard work is basically a dream. This time, professional actors finally stood up and told us with objective and rational brushstrokes: "Even the best actors do have roles that they can’t control."

Sun Xi published a long article in Weibo.

In the long article, Sun Xi deeply analyzed the objective factors that it is difficult for even a particularly excellent actor to be 100% coincident with every role.

I will also share my personal experience in college as a case, which shows that the lack of subjective conditions will also affect the actor’s interpretation of the role.

With clear logic and well-founded reply, Sun Xi has been praised by many people in the industry and also praised by netizens: "I have known you since Feng Yuan, and your favorite performance in the world is Feng Yuan. From Feng Yuan to Park Sunseeker, it feels like your growth as a good actor, and you should play a role that suits you at the right age." "Goddess, you should go further and further on the road to being a good actor."

Therefore, in fact, fans really don’t need to boast that idols are "one person with thousands of faces". As actors, every stage of life has a mentality at each stage, and there will be roles suitable for each stage. Grasping the present, shooting every play well, taking every role seriously, looking back on your career one day and putting all the roles together are naturally irrefutable "one person has thousands of faces."

Journal No.2704 on April 4, 2022

Mar.The film market as the Spring Festival after the file.Fluctuation troughIt has always been dull, but in March this year, three Hollywood blockbusters with high expectations crowded in. However, after the release, the performance was not as good as expected. Although "New Batman" won the first weekend box office without any suspense, it only took 9 days to break through 100 million yuan, and the other two "Mysterious Seas" were not satisfactory at the box office and word of mouth in Moonfall. Compared with the North American market, the mainland audience doesn’t seem to buy the three blockbusters.

upcomingAprilOriginally, there was also a good reserve of new films, including the literary film Life Events, which was led by popular actor Zhu Yilong and made fans look forward to it for a long time, the crime suspense movies The Last Truth and The Victim, starring two senior male gods, Huang Xiaoming and William Feng, respectively, as well as the sequel to the classic work Detective, Detective Wars, brought by the long-lost Hong Kong "old play bone" Liu Qingyun. According to the original plan, these films will be released at the same time on April 2, kicking off the "Qingming File".

But on March 25th, Life Events, Detective Wars, You Are My Spring, The Last Truth, Victims and Friends of the Week.6 moviesAnnounce one after anotherWithdraw gear. So far in April, it seems that only a series of imported films such as Escape Room: Tournament of Champions’s Elf Hostel 3 and Fantastic Animals 3 are left in the movie market.

Escape Room: Tournament of Champions-The Fast and the Furious series

Gold medal producers made great efforts.

Director:Adam Robitel

Starring:Taylor Russell, Logan Miller, Holland Roden.

Show:April 2

Recommended reason:Created by a series of gold medal producers in The Fast and the Furious, his previous film once won the box office title of imported thrillers in China film history. The sequel is fully upgraded in terms of difficulty and thrills, gathering the top players in the world to jointly unlock the ultra-difficult secret room and open a cruel battle for survival.

Elf Hostel 4: Transformation Adventure-

Hotel Transylvania series finale.

Director:Derek Delemon, Jennifer Crusca

Dubbing:Brian Hall, andy samberg, Selena Gomez, kathryn hahn, steve buscemi.

Show:April 3 rd

Recommended reason:The Elf Hostel 4: The Great Adventure of Transformation is the final chapter of the Elf Hostel, directed by Derek Delemon and Jennifer Crusca, written by Amos Vernon, Nuzio Randazzo and genndy tartakovsky, and sung by many Hollywood stars such as Brian Hall, andy samberg, Selena Gomez and kathryn hahn. At the 125th anniversary celebration party of Elf Hostel, an accident turned the Elf family led by Dracula into an adult for the first time, while Johnny became a monster. In order to find a cure, Weng Xu, an enemy, went to the crisis-ridden rain forest in South America for a joyful and exciting adventure, and encountered all kinds of embarrassing situations.

Fantastic Animals: The Mystery of Dumbledore—

J.K. Rowling’s new adventure chapter of "Magic World"

Director:David Yates

Starring:Eddie Redmayne, katherine waterston, Jude Law

Show:April 8

Recommended reason:The film was created by J.K. Rowling, the author of Harry Potter. "Fantastic Animals: The Mystery of Dumbledore" tells that Dumbledore realizes that the powerful dark wizard Grindelwald is trying to seize control of the magical world, so he entrusts a magical zoologist Newt to lead an excellent team to perform a dangerous task against Grindelwald, and they will meet new and old magical animals.

"Noah’s ark 2"—

Animal Federation "Meng" opens a new copy of adventure

Director:Toby Genkel, Sean McCormack.

Dubbing:Dermot Morganis, Tara Flynn, Mary Murray

Show:April 8

Highlight: The previous series was released in mainland China in 2016, with a box office of 12.369 million yuan. This time, in "Noah’s Ark Wandering 2", the animals that have been marching for 147 days have been tired of sailing life. Dave the Elephant Trunk and Heisel the Bobcat were appointed as Chefs, and the Ark’s food reserves were about to run out, but everyone knew nothing about what would happen in the future.

"To My Stranger Lover"-

Looking for a former lover across a long time.

Director:Hugo Gelin

Starring:Fran? ois Civil, Joséphine Japy, Benjamin Lavernhe

Show:April 14th

Recommended reason:Through the Qian Qian time line, across a long time to find my former lover. Just parallel time and space, re-understanding, will she still fall in love with him? After a fierce quarrel and an unexpected time travel, Raphael changed from a successful best-selling author to a mediocre middle school Chinese teacher. His wife Olivia became a famous pianist in Starlight Glimmer from a housewife. Meet again, reverse identity, no longer husband and wife, another romantic encounter in parallel time and space, can Raphael keep his original love?

"manslaughter"—

Indian version of Sheep Without A Shepherd

Director:Nishikant Kamat

Starring:Ajay devgan, Tabu, Shriya Saran, Rajat Kapoor.

Show:April 15th

Recommended reason:The China version of Sheep Without A Shepherd once made a box office record of 1.333 billion in China, and the original release attracted a lot of attention. The film tells the story of how the family of four fought back when faced with despair. A kind and law-abiding family killed their eldest daughter Anjiu by mistake because she couldn’t bear the harassment of the boy Sam. After learning of the boy’s strong family background, her father Wei Jie decided to defend his family. Although he only has a primary school diploma, Wei Jie is a movie fan who loves movies. With the knowledge he learned from movies, he began to plan how to make a "perfect alibi" for his family.

The desperate ambulance—

An earth-shattering robbery

Director:Michael Bay

Starring:Jake Gyllenhaal, Yahya Abdul-Maidin, Eiza González

Show:April 22nd

Recommended reason:A remake of the Danish film of the same name from 2005 tells the story of a veteran who came back from Afghanistan and was dragged into the water by his brother to rob a bank. When something terrible went wrong, they seized an ambulance, but there was already a medical staff in the car giving first aid to the patient. With the escalation of the situation, the old contradiction between brothers reappeared, and they had to work hard to survive in a difficult environment.

I really hate long-distance relationships—

The first long-distance love topic movie in China

Director:Wu Yang, Zhou Nanxuan

Starring:Ren Min, Xin Yunlai, Li Xiaoqian, Zhou Yutong, Chen Youwei.

Show:April 29

Recommended reason:The film tells a true long-distance love story: after the college entrance examination, Zhao Yi has been secretly in love with Xu Jiashu for many years, but fate makes people start a long-distance love. They firmly believe that surviving a different place is a lifetime. As long as they love each other, distance is not a problem. But the natural obstacles of long-distance love test them. The appearance of Saikh and the twists and turns of love between girlfriends Jojo and Li Tang also give them a new understanding of "long-distance love" and are more determined to meet the challenges in the future.

Keep you safe—

Dapeng and Li Xueqin burst into laughter.

Director:roc

Starring:Dapeng, Li Xueqin, Andrew, Wang Xun, Wang Shengdi

Show:April 29

Recommended reason:The movie "Keep You Safe" tells the story of Wei Ping, a former "Jianghu tycoon", who became a graveyard salesman in middle age. After his client Han Lu moved in, he was involved in a rumor storm and faced with the forced demolition of the cemetery. In order to complete the sales performance, Wei Pingan tried his best to "whitewash" Han Lu and made many jokes. Wei Ping-an tried to find the source of the rumor and find out the truth, only to find that those who spread the rumor didn’t care about the truth, but only cared about what they believed.

League of Bad Guys—

It’s never too late to change for the better.

Director:Pierre perrifel

Dubbing:Sam rockwell, Awkwafina, Antonio Ramos

Show:April 29

Recommended reason: Gray wolves, spiders, sharks, piranhas and snakes have formed a criminal team "Bad Guys Alliance". Over the years, they have committed many cases of theft and robbery, and they have become the targets of the police. One day, when they tried to steal a gold trophy, they failed unexpectedly. They should have been jailed from then on, but Professor Orange Jam, a famous guinea pig, proposed to give them a chance to turn over a new leaf and suspend their imprisonment. Grey Wolf, the leader of the Bad League, originally wanted to pretend to agree, but in the process of pretending to be a good person, he found that he found unprecedented happiness, which also contributed to the opportunity for the Bad League to become a good person.

"Hello, Brother"—

Changyuan Online Matches Mary and Wei Xiang for Dating.

Director:Zhangluan

Starring:Mary, Changyuan, Wei Xiang

Show:April 30th

Recommended reason:The story tells the story of an idle e-sports substitute Xiao Wu (Chang Yuan) who inadvertently turned out a diary and a simple ring that had been dusty for many years, and even gained the ability to travel back to the 1980s. The fate of parents and old friends has also undergone earth-shaking changes due to the arrival of Xiao Wu. Zhang Luan, the director of the film, vividly and accurately portrayed a beautiful feeling of wits and courage, joy and warmth between teachers and students in the 1980s in his previous work "Teacher Good", and the strong campus youth resonance attracted numerous affirmation from the audience.

Check the Wind and Cloud —— Adapted from a real case

Director:Siu Fai Mak

Starring:Johnny, Bai Baihe, Claudia

Show:April 30th

Recommended reason:Based on a real case, the film mainly tells the story of how prosecutors act in the fight against evil. This film is the first film on the theme of criminal trial from the perspective of China prosecutors, and its original screenwriter is Zhao Peng, a third-class senior prosecutor in Tsinghua University. Siu Fai Mak, the film director, said that this film is in line with China’s national conditions, and a large number of real litigation plots are adopted. With the help of professional scripts, it will definitely add icing on the cake to China’s procuratorial film.

"Hello, Beijing"-Give ordinary people chicken blood

Director:Cao qianqian

Starring:An Zehao, Liu Ben, Li Feiran

Show:April 30th

Recommended reason:"Hello, Beijing" is a film of little people, telling the stories of three ordinary North drifters of different ages. After experiencing setbacks, difficulties and confusion, fortunately, the three protagonists never gave up, always stuck to their dreams and finally reached their ideal state.

Eight imported films lead the film market in April.

April almost became the world of imported films, and almost all the films that went online from the beginning to the middle of the month were imported, among which Escape Room: Tournament of Champions’s Elf Hostel 4: The Great Adventure of Transformation and Fantastic Animals: The Mystery of Dumbledore had the highest expectations. After "Escape from the Chamber of Secrets" was released in the mainland in 2019, it earned a good box office of 231 million yuan.Escape Room: Tournament of ChampionsWith the participation of producers of The Fast and the Furious series, it was released in North America on July 16th, 2021, and gained a good reputation on the Internet.

And another new filmElf Hostel 4: Transformation AdventureIt has not been shown in cinemas in North America, and the film was broadcast on streaming media in January this year. As the only Hollywood animated film during the Qingming small holiday, Elf Hostel 4 is the finale of the series, and continues to feature classic monster characters such as Dracula, Frankenstein and Mummy. The sincere fathers and daughters, cross-racial love and hilarious friendship in the film add warmth and thinking space to the film.

Fantastic Animals: The Mystery of DumbledoreIs from the author of Harry Potter.j.k. rowlingHand, in the wizarding world, since Dumbledore first appeared more than 20 years ago, he has always been one of the highly respected and respectable characters in the wizarding world. Although everyone has long been familiar with the warm, humorous and intelligent principal Dumbledore in Harry Potter films, this beloved great wizard also has an intriguing past, which will be shocked and revealed in Fantastic Animals: The Mystery of Dumbledore. It is a good gift for fans who love Harry Potter.

Comedy movies started the May Day carnival in advance.

After a number of new films originally scheduled for the release of Qingming File were postponed, the domestic films of May 1st File began to be released together, and the carnival was started in advance from April 29th. I really hate long-distance relationships, Hello, Brother, Keep You Safe, The Prosecutorial Storm, etc. In order not to compete with other films for the May 1 ST file, the release date was set at the end of April.

Among them, "Hello, Brother" and "Keep You Safe" are the most attractive comedies.Hello, brotherMahua FunAge Mary, Chang Yuan and Wei Xiang reunited after Warm Hug. No matter the movie name or the story form, they are said to be somewhat similar to Hi, Mom. Hello, Brother is also a comedy that crosses the theme, and the background of the story also takes place in the "factory", but this time the characters are changed from mother to father.Keep you safeDirected by Dapeng, written by Su Biao and Dapeng, with Chen Zhixi as the chief producer, starring Dapeng, Li Xueqin, Andrew, Wang Xun and Wang Shengdi, starring Mary, Victoria Song, Jia Bing, Yang Di, Pan Binlong and Ni Hongjie, starring Qiao Shan, Yu Yang, Liu Jinshan, Cao Bingkun and Liang Chao, the lineup is already very eye-catching.

It is worth mentioning that according toReal caseAdapted, directed by gold medalSiu Fai MakDirected by Johnny, Bai Baihe and Claudia.Prosecutorial wind and cloudAlso scheduled for the last day of April. As the first partProsecutor China’s perspectiveThe crime-themed film, which was produced by the Supreme People’s Procuratorate Film and Television Center, is believed to attract a wave of movie-watching.

Generally speaking, from mid-March, the film market was almost all imported films, and this phenomenon continued until mid-April. Domestic films did not start the return mode until the end of the month, while the film market in AprilMovie crazeMay focus onend of a monthAs for whether there is a dark horse movie, it depends on the quality of the film.

　　"Riders often perform’ speed of life and death’ when delivering takeout, and we can’t stop it at all." Wang Liru, a traffic persuader at an intersection in Chaoyang District, Beijing, said. Every afternoon and evening rush hours, Wang Li can always see many take-away riders "flash by" in front of her eyes-whether it is a red light or a green light; I have also seen many take-away riders have traffic accidents.

　　

　　Guo Kun, a rider, is one of the "speeding experts". He admitted to the reporter that he once ran red lights twice and went backwards three times in a delivery process, and the whole speed exceeded 50 kilometers per hour many times. "Of course I know it’s not safe, but if I don’t do it, I won’t be able to deliver it on time. If the delivery is overtime, more money will be deducted than it should be earned. " He said, "As a rider, which one didn’t cross the red light and which one didn’t exceed the speed?"

　　

　　With the development of Internet food ordering industry, take-away food delivery is more and more convenient for people’s lives, but at the same time, the pursuit of speed leads riders to ignore traffic regulations, and the accident rate is high.

　　

　　It is very common for riders to ignore the red light and go retrograde at intersections.

　　

　　At 6 o’clock on the afternoon of July 17, the take-away rider delivered food at the peak time. At an intersection connecting shopping malls with many office buildings and residential buildings in Chaoyang District, Beijing, the reporter observed that more than 70 riders passed by the intersection within 30 minutes, including as many as 35 people who went backwards, crossed the road obliquely and ran red lights.

　　

　　There are many restaurants around the intersection, and dozens of take-away electric cars fill the sidewalk, so pedestrians can only walk along the road. After the riders took the order to take the meal, they rode the electric car and drove directly into the road along the sidewalk.

　　

　　Guo Kun often delivers takeout in this area, with a delivery radius of up to 5 kilometers, and the delivery time of an order ranges from 30 minutes to 60 minutes. He told reporters that a rider may have six or seven orders at the same time during the peak delivery period, and the delivery time almost overlaps. If you don’t overtime, you can only try to compress the delivery time of each order. The system will provide route navigation for each order, but the delivery time is calculated according to the shortest route, and some shortest routes even include retrograde sections. If you don’t go retrograde and overspeed, it is impossible to deliver every order on time.

　　

　　Once the delivery is overtime, it will be costly: according to the overtime time, a certain proportion of the delivery fee will be deducted, sometimes as high as 70%. "Everyone earns hard money and has to be happy." Guo Kun said.

　　

　　Zhang Yi, who works as a security guard in Beijing, will work as a part-time rider during the holidays. "I definitely want to send more orders and earn more money." He said that the maximum speed of the national standard electric vehicle is only 25 yards. Normally, only two or three orders can be taken at a time. If you want to send more orders and speed up, you have to take risks to modify the electric vehicle. In order not to exceed the time limit, we must always keep an eye on the time during the delivery process, and it is inevitable to run a red light and go backwards.

　　

　　Luo Yu, a part-time rider from Guangzhou, Guangdong, faces the same dilemma. He only runs for three or four hours every day, focusing on lunch and dinner. On average, he completes more than a dozen orders a day. There are systematic orders and his own orders. Although there is a risk of overtime in taking more orders, Luo Yu still hopes to take more orders, because taking more orders means making money. When there are more lists in hand, it is common for him to run a red light and go backwards.

　　

　　The number of traffic accidents has increased, and the rights and interests of both parties are difficult to protect.

　　

　　Riders speeding, retrograde and running red lights lead to an increasing number of traffic accidents.

　　

　　According to the staff of Changsha Traffic Accident Handling Center in Hunan Province, a large part of traffic accidents involve take-away riders, most of which are running red lights and driving in the opposite direction, especially the phenomenon of watching mobile phones while riding. In recent years, the traffic accident rate of take-away riders is on the rise.

　　

　　On the evening of August 1, the sky was raining. The reporter witnessed a traffic accident in a residential area in Chaoyang District, Beijing: a take-away rider wore a raincoat with a rain hat half covering his eyes, riding while answering the phone, completely ignoring the passers-by walking ahead. After he reacted, he turned sharply, the electric car slipped directly, and the take-away in the incubator was scattered all over the floor.

　　

　　For riders, once an accident occurs, compensation is often difficult to achieve.

　　

　　Liu ling, a rider in Beijing, was once hit by a car while delivering takeout food, leaving a 5 cm scar on the outside of his arm. "The driver has insurance, and the insurance company asked me to provide proof of income to calculate the lost time. My monthly income at that time was about 10,000 yuan. When I could find a platform to prove my income, the platform said that this had nothing to do with them. Finally, the insurance company paid according to the minimum wage standard. "

　　

　　The rights and interests cannot be guaranteed, and there are passers-by who are injured by takeaway riders.

　　

　　Wang Pingping, a Beijing photographer, was injured by a takeaway rider on his way to work. After the accident, the traffic police decided that the rider was fully responsible for the accident, but the rider could not afford it, so he went to the platform company, but the other party completely ignored the responsibility. "In order to avoid injury, you can only try to stay away from the’ flying’ takeaway rider in the future." Wang Pingping said.

　　

　　Many factors lead to chaos platform algorithm needs to be improved.

　　

　　Many interviewed riders mentioned that on the one hand, they made more money in order to take more orders, on the other hand, they did it for platform performance evaluation and to avoid being punished for overtime.

　　

　　The reporter learned that at present, most take-away platforms implement piece-rate wages, and the income of riders mainly comes from the commission of "running orders". The more orders you take, the more you earn. In addition, the rider’s identity level depends on the rider’s "bee value", which is calculated by attendance, order quantity, response rate, favorable rate and other dimensions. The higher the "bee value", the more orders are sent. Riders are desperately running for the data and fighting for the "bee value" because it is closely related to income.

　　

　　Wu Jie is the stationmaster of a delivery platform outsourcing distribution company in Taian, Shandong. He told reporters that the take-away platform is usually only responsible for merchants’ entry and order generation, and the distribution service is outsourced to distribution companies, and then the local sites below each distribution company provide distribution services.

　　

　　"The reward and punishment systems of different distribution companies are basically similar, but the calculation rules are different. For example, in 4 yuan, the average unit price in Shandong, the reward and punishment system is relatively loose, and in 6 yuan to 8 yuan, the average unit price in Beijing, the reward and punishment system is more strict. The most important things in rider performance appraisal are punctuality rate, satisfaction rate, violation rate and attendance rate. " Wu Jie said.

　　

　　"Regarding complaints and bad reviews, if full-time riders encounter such situations, they can either negotiate with customers or only accept fines." Wu Jie said, "Part-time riders deduct personal credit points according to the situation. When the credit points are insufficient, it is forbidden to take orders. You need online training to answer questions to restore the right to take orders. In more serious cases, the title will be permanently sealed."

　　

　　Some riders have also suggested that there are many unreasonable places in the distance algorithm of the platform. For example, the delivery time is calculated according to the distance, and it will not be judged according to the speed of the merchant’s meal, the small meal, and the presence or absence of special circumstances on the road.

　　

　　Dong Laichao, an expert in traffic law practice and the chief lawyer of Beijing Kaiya Law Firm, has long been concerned about the rights and interests of take-away riders. He summed up the reasons for the frequent traffic violations of riders. Apart from the riders’ poor awareness of traffic rules and lack of safety education, the unreasonable platform dispatching mode and single algorithm are important reasons.

　　

　　It is urgent to supervise and control chaos with certificates.

　　

　　In fact, as early as 2021, the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Personnel was jointly issued by the General Administration of Market Supervision, the National Network Information Office and the National Development and Reform Commission. It was proposed that the platform should not take "the strictest algorithm" as the assessment requirement, and the assessment factors such as order quantity, punctuality rate and online rate can be reasonably determined through "algorithm selection" and the delivery time limit can be appropriately relaxed. Online catering platforms and third-party cooperative units shall participate in social insurance for take-away food delivery personnel who establish labor relations according to law, and encourage other take-away food delivery personnel to participate in social insurance.

　　

　　The reporter observed a take-away platform and found that its pilot changed the "estimated delivery time point" to "estimated delivery time period", and set up "punctual treasure" to guarantee the delivery time of the order. If the rider fails to deliver within this time period, the platform will pay the corresponding amount according to the overtime. However, on the rider’s order page, it still shows how many minutes it is required to be delivered, which has strict time limit. However, the rider can extend the delivery time by reporting that the merchant is slow to eat, and the delivery time is calculated from the time the order is received.

　　

　　It is urgent to balance the contradiction between "slowing down" and "income" of takeaway riders.

　　

　　A number of interviewed experts and industry insiders pointed out that controlling the traffic violations of take-away riders is inseparable from joint supervision, one is the supervision of the platform, and the other is the supervision of the riders.

　　

　　Dong Laichao suggested that the platform adjust the assessment rules and optimize the algorithm. At present, many take-away platforms have not established a set of mechanisms to encourage take-away riders to reduce traffic violations, such as rewarding take-away riders who have not committed traffic violations; We can make full use of big data intelligent analysis, formulate standards, remove the time spent on traffic congestion from rider assessment, and ignore unreasonable bad reviews.

　　

　　In addition, in his view, it is urgent to set up a strict industry access system for take-away riders, and it is recommended that riders be certified. For example, a social management subject is determined to train riders, and after the training, the riders are certified to work, and the riders are assessed every year. If the traffic violations reach a certain number of times, the annual review will not be passed in the next year, and effective supervision will be formed through source management. (The parties in the text are all pseudonyms. Transferred from Rule of Law Daily, with deletion. )

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