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In the recent allocation of seats in the finals, the China Badminton Team once again demonstrated its strong strength and firmly sat on the top of the world badminton. However, we also have to notice the rising momentum of Korean badminton teams in recent years, and they have become strong competitors of China team in the world badminton stage with amazing performance.

Since the 1990s, the China badminton team has begun to emerge on the world stage. With excellent skills and solid training, they quickly became the world badminton leaders. For many years, the China team has made great achievements in various important competitions, and won the world championships and the Olympic Games for many times. These brilliant achievements have enabled the China team to sit firmly at the top of the world badminton, and won the hearts of countless fans.

However, in recent years, Korean badminton teams have frequently brought challenges to China. Korean badminton players performed well, and they broke into the territory of China team with their agile skills and excellent skills. Many young Korean players have made their mark in various competitions and become strong competitors of the China team in the world badminton.

It is particularly worth mentioning that the Korean team performed particularly well in the women’s badminton event. They not only have excellent technical level, but also show strong teamwork ability. In recent years, the Korean women’s badminton team won the championship frequently, which brought great pressure to the China team. China team has to take this new competitor seriously and keep a good competitive state.

Of course, the strength of China team is still the benchmark of badminton in the world. China’s players have shown extraordinary strength and talent in various events. They have superb technology, excellent reaction ability and strong psychological quality, which enables them to remain calm and win at critical moments. Regardless of the men’s or women’s events, the China team has shown a strong dominance.

Nevertheless, the rise of Korean badminton team can not be ignored. They constantly improve their own level, strengthen the competition with China team, and inject new vitality into the development of badminton in the world. The competition between China and South Korea not only inspired each other’s fighting spirit, but also presented a wonderful badminton feast for the global audience.

To sum up, the China badminton team continues to sit firmly at the top of the world, but the rise of the Korean badminton team has also brought great challenges to the China team. The competition between the two teams will boost the development of badminton in the world. Let’s look forward to more wonderful duels and excellent performances in the future!

What is culture? Writing is "recording, expressing and commenting", while culture is "analysis, understanding and tolerance". The characteristics of culture are: history, content and story. Many philosophers, sociologists, anthropologists, historians and linguists have been trying to define the concept of culture from the perspective of their respective disciplines. The above is a slightly official interpretation. I only interpret the word "culture" from a personal point of view or a biased point of view. Culture is root-seeking and positioning!

Searching for roots means knowing where you come from.

As individuals, seeking roots means knowing who our ancestors are, and then we have some traditional clan genealogy. Who are our parents, grandparents and great-parents? I have been looking for it all the time. In the past, some people said that this person is well-rooted, well-born, and there are no unscrupulous people in the clan for three generations. He is a reliable person. What I am talking about here is his origin. Some big families have also formed their own clan culture. For example, Zeng Guofan once left a 16-character proverb: "If you are frugal, you will prosper, and if you are diligent, you will be healthy; Be diligent and frugal, and never be poor. " Manage the family by frugality.

Zeng GuofanI have always asked my family to live frugally and stay away from luxury. When he met aristocratic men in Beijing who were blindly extravagant, corrupt and profligate, he refused to let his children live in Beijing. His original wife has been leading her children to live in their hometown in the countryside, and the plaques of "Xiangfu" and "Houfu" are not allowed to hang outside the door. Zeng Guofan demanded that "we should be honest and frugal, and swear not to send any money to our families." My wife has no spare money at home, and cooks and textiles herself.

Diligent in learning. In addition to "frugality", Zeng Guofan’s other requirement for his children is "diligence". Zeng Guofan insisted on writing letters to his children, correcting poems for them and discussing various problems in his studies and life. He wrote to his son, Ceng Jize, asking him to dress neatly after getting up every day, to greet his uncle and uncle first, and then to clean all the houses before sitting down to study, practicing 1,000 words every day.

Zeng Guofan also urged his family to keep studying every day, and drew up a strict study plan for the whole family many times: "My family’s men are indispensable in reading, writing and writing. Women are indispensable for clothing, food, coarse (work) and fine (work). "

Attach importance to family education. Zeng Guofan had three sons and five daughters, and his youngest daughter, Ceng Jifen, lived to be 91 years old. In 1875, Ceng Jifen married Nie Jia in Hunan. Zeng Guofan stipulated that each daughter’s dowry should not exceed 200 taels of silver when she gets married, and there is also a homework list written by her father. Zeng Guofan wanted to train his daughter to be a diligent housewife. In fact, her daughter did better than her father expected.

A good clan culture can make a family flourish, as well as a nation. The nation is talking about history. China has a long history of 5,000 years. China people are honest, hardworking, brave, simple and intelligent, and there are many cultural classics handed down, such as the Book of Changes, the Tao Te Ching, the Analects of Confucius and Mencius. All dynasties pay attention to cultural inheritance, and all dynasties pay attention to the compilation of historical books, such as Zi Zhi Tong Jian, which we are familiar with. For this inheritance that we should criticize, we should take what we have and give up, publicize it well, and abandon what does not meet the needs of contemporary society. China is also known as the country of etiquette, especially Confucius has always emphasized the rites of Zhou, and people pay attention to etiquette when they communicate with each other. The younger generation should salute when they see their elders, and the lower level should salute when they see their superiors. Confucius has always emphasized benevolence, righteousness, propriety and wisdom, including the wisdom of the sages. If we don’t pay attention to inheritance and study, we won’t know our own culture. Then you don’t know your position.

As a country, it also needs cultural orientation, such as the 24-character socialist core values: prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, patriotism, professionalism, honesty and friendliness.

Culture is positioning.The Tang Priest has a classic sentence in Journey to the West: The poor monk Tang Xuanzang came from the Tang Dynasty in the east and went to the Western Heaven to worship the Buddha for Buddhist scriptures! This sentence illustrates the problem, always know.Who are you? Where are you from? What are you doing? Where are you going? This is positioning.I’m Tang Xuanzang: I’m invited by the king of Tang to learn from the scriptures. My mission is to learn from the scriptures and constantly beat myself. I can’t complain about the superior king of Tang, the imperial court or bow to difficulties. At present, some Chinese people, as Chinese people, complain about the country all day, especially abroad, and forget who they are. Eating China’s water and food, instead of cursing the motherland and cursing mothers, such people are called unfilial descendants and forget their roots, but if they are also like this abroad, their nature will change, that is, the scum of the nation will become fake foreign devils. Especially in today’s epidemic, some clowns are jumping up and down and gossiping.

where i was from?The word "filial piety" is interpreted in Shuo Wen Jie Zi as being obedient to the old. Performance is inheritance, inheritance, and the premise of inheritance and inheritance is recognition, and recognition contains the meaning of respect and affirmation. Personally, we should recognize our parents, that is, respect and affirm their advantages, and our lives are subject to their parents, so we should know how to be grateful; The traditional genes of parents should be recognized, such as hard work, kindness and other good things, of course, they should be critically inherited and objectively evaluated, and they should be divided into two and not go to extremes. A family is like this, and so is a country and a nation. Don’t always scold your mother, you are not filial, and the luck of unfilial people is not much better! Because some genes in your parents come to an abrupt end on you, denying your ancestors, and your soul track has changed. . . . .

When it comes to filial piety, it means recognition first, and recognition at its peak means worship, and worship means reverence. China’s gods are all human beings, such as Fuxi, Guan Gong, Zhao Gongming, Yue Fei, etc. If we worship Guan Gong because of his loyalty, our fate will only change if we become such a person. Of course, more people pray for Guan Gong to protect and take care of themselves, because he has skill and he is a god, but the prerequisite for this kind of god to bless you is that you need it. We worship Guan Yu, and more importantly, we should straighten our mentality, learn to let go and become loyal people. When we worship a bodhisattva, we learn to be like a bodhisattva, learn to help others, and there is a saying that helping others is actually helping ourselves. The ancients paid attention to helping others and helping themselves. What kind of person you worship must be, so it will work, otherwise you can only be given a sentence: don’t burn incense at ordinary times, cram for the Buddha’s feet temporarily. Buddha can’t help you if you don’t do a good job in the early stage and worship Buddha temporarily.

Culture includes a lot of contents, too. Culture is condensed in the material and dissociated from the material. The history, geography, customs, traditional customs, lifestyle, literature and art, code of conduct, way of thinking and values of a country or nation that can be passed down are endless. Let’s stop here today! If you are not finished, please leave a message in the comments section!

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)