Tea base in Panyao Village, seven buddha Township, Qingchuan County.

Overlooking the ten thousand mu tea garden in Meiling Village, Naxi District, Luzhou City.

Tea Garden in Jinping Town, pingshan county City, Yibin City.

Emeishan tea garden.

After the water-saving irrigation project of tea garden in Juexi Town, Xuzhou District, Yibin City was completed and put into use, the local tea production and output value showed an increasing trend.

Chashan Road Network, contention village, Huishan Town, wutongqiao district City, Leshan City.

At the end of the year, millions of acres of tea gardens in Sichuan are brewing a new season next spring.

On December 15th, the e-commerce live broadcast base of the national tea industry was officially unveiled in the Science Park of Chuancha Group, Jinqiuhu Town, Cuiping District, Yibin City. As one of the earliest spring teas listed in Sichuan, the pre-sale information of Yibin morning tea was released simultaneously on the whole network in 2024.

In 2023, Sichuan tea achieved gratifying results: the tea garden area in the province was stable at about 5.9 million mu, and the comprehensive output value was 120 billion yuan. This is the third consecutive year that the annual output value of Sichuan tea has exceeded 100 billion yuan, and it continues to maintain a high-spirited attitude of steady progress.

The construction of high-standard bases continues to advance, the intensive processing continues to break through, and the "Sichuan tea leaves Sichuan" runs out of the "acceleration" … In 2023, Sichuan tea handed over a high score answer sheet to help the rural areas revitalize in an all-round way.

The construction of high-standard bases continued to advance.

At the end of December, in Sanguan Village, Wuchang Town, Jiajiang County, Leshan City, the tea trees all over the mountains were green and green. Sanguan Village is the largest export tea filing base in Jiajiang County, and just finished picking this summer and autumn tea a few months ago. Promote standardized planting, machine-picked summer and autumn tea, and supply products to overseas markets. Sanguan Village was rated as "National Rural Characteristic Industry 100 million Village" by the Ministry of Agriculture and Rural Affairs a few years ago.

Behind the completion of the "100 million yuan village" is the unremitting efforts of Sanguan Village to standardize and scale up the tea base.

According to the insiders, Sichuan tea was once faced with the dilemma of large area but scattered planting, many tea farmers but few large-scale operations. It is a key step to realize modern operation and improve economic benefits to build a small-scale, scattered tea garden into a large-scale, standardized, green, improved variety, digital and mechanized high-standard tea base.

Nowadays, in Sanguan Village, pieces of standardized tea gardens can be seen everywhere, and large-scale tea gardens have been formed, which has promoted the development of tea industry in the county. Jiajiang tea industry base has been built on a larger scale, with a tea planting area of 300,000 mu, including 100,000 mu of export tea filing base. In 2022, Jiajiang County’s tea export volume and export volume ranked first in the province.

In Sichuan, such tea bases are multiplying.

Since the beginning of this year, Sichuan has focused on the provincial-level projects such as the superior characteristic industrial cluster of morning tea in southwest Sichuan, the industrial cluster of black tea in Gongfu, and the strong town of agricultural industry, strengthened cooperation with academicians and scientific research institutions such as Sichuan Agricultural University, Tea Research Institute of Chinese Academy of Agricultural Sciences, and Tea Research Institute of Sichuan Academy of Agricultural Sciences, strengthened Industry-University-Research’s collaborative research, popularized technologies such as machine mining, machine tillage and machine defense, and comprehensively applied the "two substitutes" green production and low-yield and low-efficiency tea garden transformation technologies. At the same time, implement integrated facilities of water and fertilizer in suitable areas, and vigorously promote the scale, standardization, greening, improved varieties, digitalization and mechanization of industrial bases.

A piece of high-standard tea garden is rapidly formed. The data shows that in 2023, the area of clonal tea gardens in the province reached 5,244,900 mu, an increase of 110,600 mu over the previous year; The area of low-yield and low-efficiency tea gardens in the province has reached 1.7 million mu, the area of mechanical tea gardens has reached 2.7637 million mu, and the area of green prevention and control has reached 4.615 million mu.

A batch of demonstration bases has accelerated. This year, tea bases in Rongxian County, Zigong City and Pingwu County, Mianyang City were selected into the list of high-quality development bases for agricultural international trade in the whole province, Shuang Fu Town, Emei Mountain City and Jiezi Town, Chongzhou City were selected as national agricultural industrial strong towns, Tuanba Town, Dazhu County, Caoba Town, Yucheng District, Ya ‘an City, Xintian Town, Yingjing County, Bazhong City, Yunding Town, wangcang county Mumen Town, Guangyuan City and Kuiduo Town, Jiulong County, Ganzi Prefecture were selected as provincial agricultural industrial strong towns.

The deep processing of tea has been continuously broken through.

Near the end of the year, a large number of agricultural industrial projects in Sichuan have been accelerated.

In Fenghuanghu Village, Dadukou Town, Naxi District, Luzhou City, the agricultural and sideline products processing park (tea processing factory) in Naxi District will speed up the decoration and equipment installation, and it is planned to be put into operation before the end of the year. After the park is put into operation, the annual processing capacity will reach 5,000 tons, which will effectively solve the problems of local tea planting, processing and sales, further enhance the tea processing capacity of Naxi Tea Modern Agricultural Park, extend the industrial chain, and cultivate and expand the scale of Naxi tea trading market.

As the "hometown of early morning tea in China", Naxi District is the earliest area where tea trees germinate at the same latitude in the world. In recent years, Naxi District regards the tea industry as one of the leading industries in the whole region, and based on the development idea of "early and organic", it cultivates refined Sichuan tea and builds a billion-dollar tea industry.

In view of the problems faced by Sichuan tea, such as low comprehensive utilization rate of tea deep processing and insufficient development of high-tech products and high value-added products, it is listed as an important matter for the high-quality development of Sichuan tea industry to improve the processing level of refined Sichuan tea. This year, Sichuan has further promoted the clean and standardized construction of tea enterprises, promoted the continuous, automatic, digital and intelligent transformation of production lines, improved the grading and product packaging capabilities, and improved the production efficiency and processing level of processing equipment. Around the construction of enterprise raw material base, guide the nearest standardized layout of processing workshops, transform and optimize processing equipment, and realize clean production.

The proportion of high-end famous tea continues to increase. This year, the province’s famous tea output reached 258,000 tons, the output value reached 35.49 billion yuan, the clean processing rate reached more than 75%, the mechanism rate reached 92%, and the facilities and equipment such as storage, preservation and cold chain logistics were more perfect. The output of characteristic craft teas such as yellow tea, white tea and purple tea continued to increase. This year, the output of yellow tea and purple tea in Guangyuan reached 70 tons and 1.2 tons respectively, with an output value of 1 billion yuan and 0.2 billion yuan.

The development of extended chain products continued to accelerate. This year, Guangyuan introduced the team of Liu Minru, a master of traditional Chinese medicine, to develop the value of brand tea, and Ya ‘an and west china hospital jointly studied the value of Tibetan tea, continuously extending the industrial chain and strengthening the value chain.

"Sichuan tea leaves Sichuan" runs out of "acceleration"

On November 15th, at the first China (Heilongjiang) International Green Food and National Soybean Industry Expo, the billboard printed with "Tianfu Longya Quality Sichuan Tea" was particularly conspicuous.

"This is Sichuan Tea’s’ Kanto’ after four years!" A comparison of the participation of Sichuan tea made Jiang Ningshan, deputy secretary of Sichuan Sichuan Sichuan Tea Brand Promotion Association, happy-four years ago, at the seventh Heilongjiang Green Food Industry Expo, there were only four tea enterprises in the province participating in the 200-square-meter exhibition area. In this activity, the 288-square-meter exhibition area occupied two-thirds of the product display, and the remaining space was crowded into 10 tea enterprises.

Not just an exhibition. This year, in Harbin Dafa International Tea City, as the first "stagnation point" of Sichuan tea in Northeast China, the Harbin Marketing Promotion Center of "Sichuan Tianfu Longya Quality Sichuan Tea" officially opened, which will exert its strength in the fields of Sichuan tea culture communication, Sichuan tea brand marketing, market development, regional investment promotion and joining, and form a complete three-dimensional service system. In addition, at the end of November, the promotion activity of Tianfu Longya Micangshan Tea in Urumqi was held in Urumqi Economic and Technological Development Zone (Toutunhe District), and the pace of Sichuan tea leaving Sichuan was more intensive.

The relevant person in charge of Sichuan Chuancha Brand Promotion Association introduced that this year Sichuan established an operating mechanism for the development, promotion, protection and utilization of Sichuan tea brands, built a brand system of "regional brand+enterprise brand+product brand", and promoted the construction of national and provincial geographical indication product protection demonstration zones. At the same time, adhere to the "Tianfu Longya" provincial public brand as the guide, and jointly promote the creation of regional public brands such as "three mountains and one red in the morning", establish and improve the brand standard system, increase the intensity of standard implementation and use, and conduct enterprise self-inspection, government sampling inspection and social supervision on products.

"Sichuan tea leaves Sichuan" runs out of "acceleration" This year, we continued to intensify the promotion of brand and quality Sichuan tea, and successively held tea events such as Sichuan Tea Mining Week, the 12th Sichuan International Tea Expo, the 4th International (Leshan) Green Tea Conference, and participated in exhibitions and sales activities such as China International Tea Expo and China (Chongqing) International Tea Industry Expo. During the Chengdu Universiade, Guangyuan Huangcha held a promotion activity of "Join hands with the Universiade to play in Guangyuan", and Yibin, Guangyuan, Ya ‘an and other places held promotion activities in Beijing, Urumqi and other major sales areas to further promote "Sichuan tea out of Sichuan".

Brand value continues to improve. This year, in the national tea regional public brand value selection, "Tianfu Longya" achieved excellent results of 4.321 billion yuan, and regional public brands such as "Mengdingshan Tea" and "Emeishan Tea" were among the best. In the list of 100 "Tianfu Granary" boutique (cultivated) brands released in 2023, 29 tea regional public brands, corporate brands and product brands were selected.

The new track boosts Sichuan tea "out of the circle". In April this year, Sichuan Shucha Industrial Group Co., Ltd. launched a new tea brand "Tea Tea Master" in Taikooli, Chengdu; In September, Sichuan Tea Group Co., Ltd. created a new Chinese tea shop "Chuanyan Tea Language" and opened four stores in Yibin at the same time; In November, during the Wuzhen Summit in world internet conference, the new tea "Freeze-dried Flash White Tea Coffee" under the regional public brand of "Dazhu White Tea" in Dazhu County was officially released.

Live broadcast with goods continuously enhances the influence of Sichuan tea. Sichuan Tea Industry Group Co., Ltd. relies on the advantage of "tea industry e-commerce live broadcast base" to realize the transformation of traffic and sales through high-frequency exposure of e-commerce live broadcast, accelerate the development of market-oriented branding, attract the concentration of external capital, resources and talent elements, open up the internal and external circulation of tea industry chain, and help "Sichuan tea leaves Sichuan" and brand break through.

Promote the high-quality development of refined Sichuan tea

"By 2030, the annual comprehensive output value of Sichuan tea will exceed 200 billion yuan, basically building a strong province of modern tea industry." Nowadays, it is getting closer and closer to achieving this goal, and the idea of accelerating the high-quality development of refined Sichuan tea is clearer.

Promote the improvement of tea garden quality and efficiency. We will continue to implement the construction of the dominant characteristic industrial cluster of morning tea in southwest Sichuan and the industrial cluster of black tea in Gongfu, Sichuan, guide the modern tea industrial park with foundation to establish a national modern agricultural industrial park, comprehensively promote the upgrading and transformation of low-yield and inefficient tea gardens, build a number of demonstration films of famous and excellent tea by machine, and build a record base for export tea. Promote the application of equipment such as fertilizer and water integration and smart tea gardens in areas where conditions permit, and improve the modernization level of tea gardens.

Improve the processing level of refined Sichuan tea. Support the initial processing into the base, build a processing workshop based on the specifications of the raw material base, and comprehensively improve the level of initial processing in the place of origin. Encourage refined processing into the park, improve storage and preservation facilities and equipment, improve the ability of grading and product packaging, and improve the quality, quality and commercialization of refined Sichuan tea. Accelerate the development of "new tea", expand the application of tea in medicine, health care products, food and cosmetics, and extend the industrial chain. Support the development of characteristic products such as yellowed tea, albino tea and purple tea.

Cultivate and expand the main body of market operation. We will promote the close cooperation and development of state-owned capital and private enterprises around primary, refined and deep-processed tea products and upstream and downstream related industries, and encourage powerful enterprises to integrate resources across regions. Relying on the working mechanism of "specialized and innovative" small and medium-sized enterprises and large enterprises and groups, we will develop a number of key benchmark tea enterprises with strong rural revitalization and driving force. Support leading tea enterprises to actively participate in the construction of tea industrialization consortium led by village collective economic organizations, farmers’ professional cooperatives, family farms and tea farmers, and promote the action of "prospering thousands of villages with Sichuan tea".

Create a famous brand in tea industry. Continue to implement the brand-building strategy of "regional brand+enterprise brand+product brand", and support the provincial-level regional public brand of "Tianfu Longya" to hold promotion activities in the main sales area to enhance brand value and product sales. Support the creation of regional public brands such as Mengdingshan Tea, Emeishan Tea, Micangshan Tea, Yibin Morning Tea and Chuanhong Gongfu Tea, and enhance the visibility of regional brands.

Build a marketing network. Establish and improve the marketing system of Sichuan tea, and explore the market-oriented and long-term operation mechanism of Sichuan tea marketing promotion center. Make Sichuan International Tea Expo a well-known tea industry exhibition in China. Organize key leading enterprises to actively participate in "China International Tea Expo", "China (Heilongjiang) International Green Food and National Soybean Industry Expo", and other major exhibition and sales activities to expand the market share of Sichuan tea. Open up direct sales channels for consumers such as live broadcast and delivery, and guide the standardized development of tea e-commerce.

Continue to promote the integration of tea tourism. Promote the construction of tea gardens as scenic spots, and develop a "tea tour" economy that integrates tea garden sightseeing, tea making experience, tea art appreciation and leisure and health preservation. Unify the development of tea industry with the construction of livable and suitable industries and beautiful rural areas, improve service facilities, empower tea, and promote the integration and mutual promotion of production villages and production cities. Dig deep into promoting Sichuan tea culture and tell good stories about Sichuan tea.

Looking to the future, Sichuan Tea, which stands at a new starting point, aims at a new goal and continues to help the rural areas to revitalize in an all-round way!(Xialv Image courtesy of Sichuan Sichuan Tea Brand Promotion Association)

The branch line of Baoyin high-speed railway Yinba (Yinchuan to Bayanhaote) is an important part of the Jinglan passage of China’s "eight vertical and eight horizontal" railway network, and its Helanshan tunnel is the first single-track tunnel for passenger dedicated lines with a design speed of 200 kilometers per hour. Because it passes through Helan Mountain and the Ming Great Wall, it is necessary to protect the ecological environment and ensure the safety of cultural relics during the construction of Helan Mountain Tunnel. On New Year’s Day holiday, more than 400 railway builders of China Railway 15th Bureau fought for the front line of Helanshan Tunnel construction, racing against time to seize the construction period.

2022 FIFA World Cup Qatar 2022 has already begun. In 2010, Qatar won the right to host the 2022 World Cup and became the first Middle Eastern country to host this football feast.

This is the first time that the World Cup has been held in the Gulf region, and it is also the first time that it has been played in the northern hemisphere in winter.

So what is football? What are the basic rules of football? Let’s learn about football today.

Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules.

Football is called because of its strong antagonism, changeable tactics and large number of participants.“The first movement in the world ".

The predecessor of modern football originated fromChinaThe ancient ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) was spread to Europe by Arabs and gradually evolved into modern football.

Modern football originated in England. In 1848, the Cambridge Rules, the first written rule in the history of football, was born. On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.

In 1872, the first official match between football associations was held between England and Scotland. In 1900, in the Second Summer Olympic Games, football was included as an official event.

The highest organization of football is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland. The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.

The competition is divided into two teams, each team11 people(Generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes.

The rest time between the first half and the second halfNo more than 15 minutes.. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field.

If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, it will be passed.have a penalty kickThe winner is decided.

If the football completely crosses the sideline, it willPenalty for throwing a foul ball. After the player touches the ball out of the bottom line of his own goal, he will be awarded a corner kick.

When passing the ball forward, there must be two opposing players between the attacking player who receives the ball and the goal, otherwise it will be judged offside.

A player who fouls in his own restricted area will be awarded a penalty. If the penalty is saved by the goalkeeper or kicked on the post, the game will continue. However, in penalty shoot-out, if the football hits the doorpost and bounces back, it can’t be shot again.

A foul outside the penalty area will give the opponent a free kick. If the free kick is near the penalty area, the opposing defender can build a human wall.

Direct free kicks can be shot directly, while indirect free kicks must have a pass before shooting. When serious fouls and violations occur, the referee will show a yellow card to warn him. If the fouler gets a second yellow card warning or a malicious foul, the referee will show a red card and send him off.

The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for each game.

See here, do you know anything about football? You don’t have to worry about others getting in the way when watching the ball.

In a small town, there lived a girl named Xiaoyan. She has a pair of bright eyes, and smiles like the sunshine in spring, which makes people intoxicated. However, her fate is doomed to be extraordinary.

Xiaoyan was born in a patriarchal family and was neglected by her parents since she was a child. Her existence seems to be a burden to her family, and her dreams and hopes are ruthlessly deprived. However, she didn’t give up. She tried to change her destiny with her own hands.

Xiaoyan’s first love happened in high school. She fell in love with a boy named Xiaoming in her class. Xiao Ming is sunny and handsome, and he is the master of his class. Xiaoyan watched him silently and gave everything for him. However, when Xiao Ming knew Xiaoyan’s family background, he chose to leave. He is afraid of being dragged down by Xiaoyan’s family. What he wants is a partner who can walk side by side with him, not a poor person who needs his rescue.

Xiaoyan, who is lovelorn, understands a truth in tears: the first commonality of women is tenacity. No matter how much suffering life gives them, they can stick to it and find their own light.

Xiaoyan met a boy named Xiaogang when she was in college. Xiaogang is a warm person. He knows how to care for Xiaoyan and take care of her. They spent many wonderful times together. However, when Xiaoyan took Xiaogang home to meet her parents, she was strongly opposed by her parents. They think Xiao Gang’s family condition is not good enough for their daughter. Xiaoyan was caught in a painful choice: whether to listen to her parents or stick to her love?

At this critical moment, Xiaoyan realized that the second commonality of women is sacrifice. They are willing to give up everything for love, including family, friends and even their own lives.

Xiaoyan finally chose love. She left her hometown with Xiaogang and came to a strange city. They worked hard together and spent many difficult days together. However, fate played tricks on them again. Xiaogang was injured in an accident, resulting in disability. Faced with the burden of life, Xiaoyan did not choose to leave, but chose to tide over the difficulties with Xiaogang. She used her shoulders to support this family and Xiao Gang’s hope.

Accompanied by Xiaoyan, Xiaogang gradually stepped out of the shadows. Together, they opened a small shop and lived a quiet life. At this time, Xiaoyan understood the third commonality of women, that is, guardianship. They are willing to protect their lives for their loved ones, with no regrets.

Time flies, Xiaoyan has changed from an ignorant girl to a strong woman. With her own story, she told the world three commonalities of women: tenacity, sacrifice and guardianship. She also used her own stories to make those who look down on women understand the greatness of women.

In this world, every woman is a treasure, waiting for the discovery of a willing heart. What men need to do is to understand these three commonalities of women, cherish them and love them. Only in this way can the flower of love bloom forever.

Recently, a series of music specials recorded by Wang Feng and the band at the same time were officially launched. One of the songs, "Thank you", released in 2015, was rearranged as the first song.

"Thirteen" music live special is a collection of nearly 200 works published by Wang Feng in his 30-year creative career, and 13 works are carefully selected by his band partners. These works are all his true feelings and life expressions at this moment, and they are reinterpreted by telling.

Join hands with music partners who have been with each other for 20 years, and record the live version with the whole band lineup at the same time. For example, the same movie plot timeline goes back to the past and reproduces the "good heart" in the creative process. These 13 works, some of which are familiar "explosions" and some of which have not been sung for many years, are "heavy works", and they are a true silhouette of musician Wang Feng.

Listening carefully and thinking about the music special "Thirteen" and the song "Thank you" as the first song is actually more like a record of life. The first "Thank you" is to thank the life experience, to thank the past pain, and actually to reconcile with yourself. It is a great enlightenment, and I have to say that Wang Feng lived a lot more thoroughly than all of us.

Wang Feng has really given us a lot of courage, inspiration, strength and so on through his music works in the past 30 years, but his previous works are mostly emotional expressions or records combined with the times. But in this special edition, it is the singer who really analyzes his heart, no matter from arrangement, performance or singing. It is not easy to summon up such great courage. Therefore, this album, whether judged from artistry, musicality or even emotion, is undoubtedly a success.

Looking back, China has a long history of more than 5,000 years. Under the background of globalization, with the continuous promotion of the construction of "the belt and road initiative", China has been devoting itself to the construction of Community of Shared Future for Mankind, telling the story of China well, making the world realize the charm of China culture, and realizing the effective cross-cultural communication of Chinese excellent traditional culture in the big garden of world culture. With the continuous development of internationalization, cultural communication has become one of the important ways for a country to develop continuously in the world. So how to spread China culture and traditional values of China widely in the world has become an important issue in China’s cultural export. Telling the story of China to the world is a very effective way to spread China culture to the outside world.

What exactly is Chinese excellent traditional culture? Some people think that China’s excellent traditional culture is the figurative culture of four books and five classics, piano, chess, calligraphy and painting, Chinese martial arts, national costumes and folk customs handed down from ancient China. However, China’s excellent traditional culture not only includes these figurative cultural contents, but also some intangible cultural heritages that we recognize, which bear the excellent traditional culture of China. Chinese traditional culture embodies the creative source of the essence of Chinese civilization and carries the synthesis of moral inheritance, various cultural ideas and spiritual concepts in national history. It includes both material and institutional levels, as well as conceptual levels. Promoting the construction of a strong socialist culture is one of the important aspects to enhance the soft power of the country’s culture, and it is through inheriting and carrying forward China’s outstanding traditional culture. China’s outstanding traditional culture is the foundation and soul of the Chinese nation. With its profound ideological connotation, rich moral connotation and profound value concept, it is of great practical significance to China’s contemporary social and economic construction, political life, cultural construction and all-round development of people. "Generations of Chinese sons and daughters have cultivated and developed a unique and profound Chinese culture, which has provided a strong spiritual support for the Chinese nation to overcome difficulties and live endlessly." In the long history, the reason why the Chinese nation can become a great nation, stand among the nations of the world, and become more frustrated and brave after suffering is that it has nurtured and developed a unique and profound Chinese culture.It has provided strong spiritual support and rich cultural nourishment for its own development.

Cross-cultural communication is a very important research field in communication science. Cross-cultural communication refers to interpersonal communication and information dissemination activities between members of society under different cultural backgrounds. At present, with the continuous development of scientific and technological progress, cross-cultural communication can effectively promote cultural exchanges between countries.

If you want to tell a good story about China, it is important to know who will tell a good story about China. The cultivation of intercultural communicative competence can be said to be the ultimate goal of foreign language teaching. With the help of foreign language classroom teaching, it is undoubtedly a good choice to tell the story of China. Pay attention to knowledge transmission, value shaping and ability training, and cultivate international talents with China feelings. Such talents should be familiar with China’s national conditions, have an international perspective, have a solid theoretical knowledge, and have relevant translation skills. At the same time, they also have different countries’ historical and cultural knowledge backgrounds, so that they can adjust their strategies for spreading China’s stories in the case of different national audiences’ different reactions.

Knowledge transfer. In the process of foreign language teaching, we should pay attention to the teaching of culture.

Value shaping. Everyone in China is deeply influenced by Chinese excellent traditional culture in the process of growth and study. In the hearts of every China people, there is a broad value consensus and common value pursuit, that is, socialist core values. This is our action guide and value core, and it is our ideological engine to realize the great rejuvenation dream of the Chinese nation. With the continuous progress of the times, our country has different development connotations in each period. In today’s era, socialist core values are more conducive to social development and can encourage people to develop better. We should combine the requirements of the times and vigorously carry forward socialist core values. Foreign language teaching plays an important strategic role in cultivating and practicing socialist core values. In our foreign language class, we should also establish students’ core values, integrate socialist core values with Chinese traditional culture, and tell stories that belong to our China in the process of teaching foreign languages.

Ability training. The first thing we should do is to improve the translation ability of foreign language talents. A foreign language is the best medium to tell a good story about China and convey the good voice of China. Communication is not only a form of spreading cultural pictures, but also a factory of cultural production. Telling a good story is not a one-way output, but an exchange between the two sides. The narrator tells a good story about China, and the listener can understand the connotation behind the story. This requires students to have the ability of cross-cultural communication. Can tell the good story of China in a way that is easier for international audiences to understand. When translating language expressions with China characteristics, we should learn to use terms that are in line with China’s national conditions. Foreign language students need to systematically learn cross-cultural knowledge, make reasonable translation based on cultural background, cultivate their cross-cultural literacy, and truly spread Chinese excellent traditional culture in cross-cultural context. Secondly, it is necessary to cultivate students’ ability to select and disseminate China cultural translation materials. Chinese culture has a long history and is profound, and there are many good stories to tell. So what kind of story to choose and how to teach it is a very challenging problem. Cultural content in translation selection is the main content we want to spread abroad. So how do we choose the right materials in the vast sea of literature? First of all, we should preserve the characteristics of China culture and select materials that can represent China culture. Chinese culture has traditional core values. Such as benevolence, righteousness, courtesy, wisdom and faithfulness, these China cultures are fundamentally different from other western cultures.China’s ancient philosophy and wisdom are also worthy of our consideration, which is also one of our very good materials. Therefore, when selecting materials for translation, the first thing we should do is that any material selection should not be divorced from China’s traditional core values, and we should choose a good story that best represents China’s characteristics and has the significance of external communication. Finally, it is necessary to improve the oral interaction ability of foreign language majors. To spread Chinese excellent traditional culture under the cross-cultural background, we must learn to use reasonable international expressions. Compared with one-way communication such as media and newspapers, personal cultural communication involves two-way communication between the narrator and the listener. Therefore, it is particularly important to improve students’ oral English expression ability, and good oral English expression can improve the effect of foreign communication of Chinese excellent traditional culture. Teachers should be good at stimulating students’ interest in speaking foreign languages, encouraging students to find opportunities to speak foreign languages, praising students’ progress in time and improving their self-confidence. Cultivate students’ awareness of foreign language culture, introduce students to the customs and humanistic environment of foreign societies, and create a good contextual foundation for students.

One of the carriers of cultural communication-Confucius Institute. Confucius Institute is the most representative China language and culture promotion organization that tells the story of China to the world. Under the new period and background, China is constantly glowing with new vitality. As an important way to export culture to the outside world, Confucius Institute shoulders great responsibilities and missions. As one of the important channels of cultural exchange, the Confucius Institute must first ensure that it has a good brand influence and a high external reputation. Only in this way can we increase the sense of identity and confidence of foreign society in Confucius Institute. The Confucius Institute can hold a series of activities such as "Chinese Bridge". During the activities, the Confucius Institute can invite local teachers and students to visit China and hold a variety of cultural activities, such as experiencing local characteristics and holding a Chinese Bridge Cup competition to attract more students to learn Chinese. At the same time, the "New Sinology Program" can be held to attract young talents from various countries to study in China, so that they can study for doctoral degrees in humanities and social sciences in China, and study Sinology from the perspective of foreigners, so that they can go deep into their lives, feel China and appreciate the charm of China culture, so as to promote China culture and enhance the international status of China culture. Confucius Institute should have its own courses with China characteristics, and introduce courses with local characteristics according to local conditions and the actual conditions of different countries and regions. According to a survey, most people come to the Confucius Institute for the purpose of learning the Chinese language and understanding the history and culture of China. And learning the Chinese language,Some people want to learn spoken Chinese well and strengthen their daily communication with China people. Others are full of love for China’s calligraphy, and their main purpose is to learn China’s Chinese characters and culture. Therefore, we can carry out targeted teaching, mainly focusing on teaching the basic knowledge of Chinese, supplemented by oral courses, but some cultural courses with China characteristics can be mixed with them, and the knowledge of China history should be combined to make the courses more lively and interesting. Let German Chinese lovers learn the cultural knowledge they want to learn according to their own needs.

At present, the Confucius Institute has a good momentum of development abroad. In order to gain a foothold overseas in the future, localized development will be the best choice. In order to train more high-quality native Chinese teachers, the Confucius Institute can set up a special training fund to allow outstanding German native teachers and outstanding graduates who are willing to teach Chinese in the future to study in China. Set up special courses for them, improve their Chinese level and Chinese teaching ability, and train them to grow into excellent Chinese teachers in a short time. At the same time, the Confucius Institute can also carry out a cooperative school-running plan, fully tap the local German teacher resources, carry out targeted training, conduct small-scale high-intensity guidance, purposefully improve the Chinese language ability and teaching level of local German teaching resources, select experienced professional Chinese teachers from China, and train more German-speaking Chinese teachers through one-on-one assistance, so as to steadily promote the rapid development of the Confucius Institute in Germany. In the concrete implementation, we should also create a positive image of Confucius Institute in the mainstream media. We should pay attention to building a network platform in German local and neighboring countries, provide exchange services for local China cultural lovers, provide updated information on a regular basis, and realize the sharing of network resources. Through the network platform, we can strengthen the organization and management of Confucius Institute students, and provide characteristic online courses and study plans for Chinese learners in Germany, imitating the domestic learning model, so as to facilitate learners to choose their studies freely according to their hobbies and freely arranged time. Most importantly,We must strengthen cooperation with German local media, make positive reports on Confucius Institute with the help of local media, try our best to establish a good brand image of Confucius Institute, and strive to improve the brand competitiveness of Confucius Institute.

To sum up, the 5,000-year-old traditional culture is our cultural heritage, and the progress brought about by the reform and opening up is the foundation of our confidence. Concepts such as "the belt and road initiative" initiative and Community of Shared Future for Mankind have provided excellent conditions for us to develop Socialism with Chinese characteristics culture. Informatization and globalization are the development trends in today’s world, which puts new demands on the positioning of Confucius Institutes. Confucius Institutes should not only show their mission in combination with the current trends, but also shoulder the role of cultural diplomacy. They should not only position themselves as Chinese teaching and cultural communication institutions, but also consciously play their role in cultural diplomacy. With the continuous strengthening of China’s national strength, it is unstoppable for culture to go abroad. Telling the story of China well and making China’s voice resound through the world means that China’s international status is constantly strengthening. However, if we want to tell the story of China well, we need to dig out the good stories in China culture that can resonate with the world. At the same time, we should set up an excellent team with international vision and cross-cultural communication, deepen international cooperation with an international vision, strengthen research on the international market, optimize communication strategies, and spread the excellent traditional socialist culture with China characteristics to every corner of the world.

(Author: Dong Kun, lecturer of bohai university Foreign Studies University, doctoral student of European Civilization Institute of Tianjin Normal University; This paper is the research achievement of Hebei Social Science Fund Project [No.:HB21SL002]. )

Source: Guangming Net

What is culture? Writing is "recording, expressing and commenting", while culture is "analysis, understanding and tolerance". The characteristics of culture are: history, content and story. Many philosophers, sociologists, anthropologists, historians and linguists have been trying to define the concept of culture from the perspective of their respective disciplines. The above is a slightly official interpretation. I only interpret the word "culture" from a personal point of view or a biased point of view. Culture is root-seeking and positioning!

Searching for roots means knowing where you come from.

As individuals, seeking roots means knowing who our ancestors are, and then we have some traditional clan genealogy. Who are our parents, grandparents and great-parents? I have been looking for it all the time. In the past, some people said that this person is well-rooted, well-born, and there are no unscrupulous people in the clan for three generations. He is a reliable person. What I am talking about here is his origin. Some big families have also formed their own clan culture. For example, Zeng Guofan once left a 16-character proverb: "If you are frugal, you will prosper, and if you are diligent, you will be healthy; Be diligent and frugal, and never be poor. " Manage the family by frugality.

Zeng GuofanI have always asked my family to live frugally and stay away from luxury. When he met aristocratic men in Beijing who were blindly extravagant, corrupt and profligate, he refused to let his children live in Beijing. His original wife has been leading her children to live in their hometown in the countryside, and the plaques of "Xiangfu" and "Houfu" are not allowed to hang outside the door. Zeng Guofan demanded that "we should be honest and frugal, and swear not to send any money to our families." My wife has no spare money at home, and cooks and textiles herself.

Diligent in learning. In addition to "frugality", Zeng Guofan’s other requirement for his children is "diligence". Zeng Guofan insisted on writing letters to his children, correcting poems for them and discussing various problems in his studies and life. He wrote to his son, Ceng Jize, asking him to dress neatly after getting up every day, to greet his uncle and uncle first, and then to clean all the houses before sitting down to study, practicing 1,000 words every day.

Zeng Guofan also urged his family to keep studying every day, and drew up a strict study plan for the whole family many times: "My family’s men are indispensable in reading, writing and writing. Women are indispensable for clothing, food, coarse (work) and fine (work). "

Attach importance to family education. Zeng Guofan had three sons and five daughters, and his youngest daughter, Ceng Jifen, lived to be 91 years old. In 1875, Ceng Jifen married Nie Jia in Hunan. Zeng Guofan stipulated that each daughter’s dowry should not exceed 200 taels of silver when she gets married, and there is also a homework list written by her father. Zeng Guofan wanted to train his daughter to be a diligent housewife. In fact, her daughter did better than her father expected.

A good clan culture can make a family flourish, as well as a nation. The nation is talking about history. China has a long history of 5,000 years. China people are honest, hardworking, brave, simple and intelligent, and there are many cultural classics handed down, such as the Book of Changes, the Tao Te Ching, the Analects of Confucius and Mencius. All dynasties pay attention to cultural inheritance, and all dynasties pay attention to the compilation of historical books, such as Zi Zhi Tong Jian, which we are familiar with. For this inheritance that we should criticize, we should take what we have and give up, publicize it well, and abandon what does not meet the needs of contemporary society. China is also known as the country of etiquette, especially Confucius has always emphasized the rites of Zhou, and people pay attention to etiquette when they communicate with each other. The younger generation should salute when they see their elders, and the lower level should salute when they see their superiors. Confucius has always emphasized benevolence, righteousness, propriety and wisdom, including the wisdom of the sages. If we don’t pay attention to inheritance and study, we won’t know our own culture. Then you don’t know your position.

As a country, it also needs cultural orientation, such as the 24-character socialist core values: prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, patriotism, professionalism, honesty and friendliness.

Culture is positioning.The Tang Priest has a classic sentence in Journey to the West: The poor monk Tang Xuanzang came from the Tang Dynasty in the east and went to the Western Heaven to worship the Buddha for Buddhist scriptures! This sentence illustrates the problem, always know.Who are you? Where are you from? What are you doing? Where are you going? This is positioning.I’m Tang Xuanzang: I’m invited by the king of Tang to learn from the scriptures. My mission is to learn from the scriptures and constantly beat myself. I can’t complain about the superior king of Tang, the imperial court or bow to difficulties. At present, some Chinese people, as Chinese people, complain about the country all day, especially abroad, and forget who they are. Eating China’s water and food, instead of cursing the motherland and cursing mothers, such people are called unfilial descendants and forget their roots, but if they are also like this abroad, their nature will change, that is, the scum of the nation will become fake foreign devils. Especially in today’s epidemic, some clowns are jumping up and down and gossiping.

where i was from?The word "filial piety" is interpreted in Shuo Wen Jie Zi as being obedient to the old. Performance is inheritance, inheritance, and the premise of inheritance and inheritance is recognition, and recognition contains the meaning of respect and affirmation. Personally, we should recognize our parents, that is, respect and affirm their advantages, and our lives are subject to their parents, so we should know how to be grateful; The traditional genes of parents should be recognized, such as hard work, kindness and other good things, of course, they should be critically inherited and objectively evaluated, and they should be divided into two and not go to extremes. A family is like this, and so is a country and a nation. Don’t always scold your mother, you are not filial, and the luck of unfilial people is not much better! Because some genes in your parents come to an abrupt end on you, denying your ancestors, and your soul track has changed. . . . .

When it comes to filial piety, it means recognition first, and recognition at its peak means worship, and worship means reverence. China’s gods are all human beings, such as Fuxi, Guan Gong, Zhao Gongming, Yue Fei, etc. If we worship Guan Gong because of his loyalty, our fate will only change if we become such a person. Of course, more people pray for Guan Gong to protect and take care of themselves, because he has skill and he is a god, but the prerequisite for this kind of god to bless you is that you need it. We worship Guan Yu, and more importantly, we should straighten our mentality, learn to let go and become loyal people. When we worship a bodhisattva, we learn to be like a bodhisattva, learn to help others, and there is a saying that helping others is actually helping ourselves. The ancients paid attention to helping others and helping themselves. What kind of person you worship must be, so it will work, otherwise you can only be given a sentence: don’t burn incense at ordinary times, cram for the Buddha’s feet temporarily. Buddha can’t help you if you don’t do a good job in the early stage and worship Buddha temporarily.

Culture includes a lot of contents, too. Culture is condensed in the material and dissociated from the material. The history, geography, customs, traditional customs, lifestyle, literature and art, code of conduct, way of thinking and values of a country or nation that can be passed down are endless. Let’s stop here today! If you are not finished, please leave a message in the comments section!