The Spring Festival in 2020 is coming, and having a reunion dinner has become the most anticipated moment for many families in a year. Do you prepare your own New Year’s Eve dinner at home or choose to go to a restaurant to enjoy the feast? How to ensure food safety? On January 14th, the reporter followed Hubei Provincial Market Supervision Bureau to Wuchang Dacheng Road Market and Hujin Restaurant for food safety surprise inspection.

Pictured: Market supervision staff are sampling.

In Dacheng Road Market, the staff carefully inspected the meat quality inspection certificate and animal quarantine certificate of each pork stall, and then conducted on-site sampling inspection on all kinds of vegetables in the market to check whether the pesticide residues were qualified. The reporter learned that before 7 o’clock every morning, the market supervision staff in the area will randomly select 10-12 varieties of vegetables in the market for on-site inspection. All the test results will be published on the "vegetable test results publicity" display screen in the market, and the name of the dish, the booth and the test results will be clearly written. And this kind of work will be staged in the major farmers’ markets in Wuhan every day.

Pictured: Dacheng Road Vegetable Test Results Publicity Display Screen

Many families choose to have dinner in the restaurant for the Spring Festival reunion dinner. The reporter followed the market supervision staff to Hujin Restaurant and made a surprise inspection of the implementation of the food safety management system in the restaurant, such as environmental sanitation, equipment and facilities, procurement and storage of raw materials, tableware cleaning and disinfection, and sample retention. According to the inspection results, the hardware facilities of the restaurant are good, the cleanliness of tableware is kept at a good level, and the hygiene management is in place.

Pictured: The staff is carrying out sanitary inspection on tableware.

Hubei Provincial Market Supervision Bureau issued food safety consumption tips for Spring Festival dinners to remind consumers to pay attention to food safety for holiday dinners.

First, we should pay attention to the hygiene of dining places. Consumers are advised to choose a safe and hygienic catering unit to eat, and try to eat in a restaurant with a food business license, good sanitary conditions, complete facilities, high quantitative level (smiling or laughing face) and the implementation of "bright kitchen". The video of the "bright kitchen" catering unit can supervise the post-kitchen processing and production process. Try to avoid going to restaurants that rank and turn over too many tables to eat, and prevent food safety problems in cleaning and disinfection due to super reception.

The second is to pay attention to the safety of dishes and ingredients. Holiday dinners should pay attention to a balanced diet, a combination of meat and vegetables, and reasonable nutrition. The ingredients should be mainly fresh in the season, and more hot foods should be cooked and cooked. High-risk foods such as bright-colored stewed vegetables, cold dishes, raw seafood, green beans and wild mushrooms should be carefully selected. When eating, pay attention to distinguish whether the color and taste of food are abnormal, do not eat foods with abnormal senses, "novelty" and "game", do not overeat, and limit drinking.

The third is to pay attention to personal hygiene habits. Establish a scientific and civilized consumption concept, pay attention to personal hygiene, wash your hands before meals, use sterilized tableware, advocate sharing meals with public chopsticks and spoons, and reduce the risk of cross-contamination at dinner.

Fourth, we should pay attention to safeguarding our own rights and interests. When food safety problems are found, the problem food and consumption bills should be kept well, and complaints should be made to 12315 or the local market supervision department in time. In case of suspected food poisoning, you should seek medical attention in time and keep relevant evidence so that relevant departments can investigate and collect evidence.

The fifth is to ensure the safety of self-hosted family banquets. For collective dinners hosted by rural families, chefs with health certificates and trained qualifications should be selected to host the banquets. Rural dining places should be clean and hygienic, the purchased and used food and raw materials should be of clear source and qualified quality, the food should be cooked thoroughly, and the perishable food and cooked food should be stored in a reasonable way.

Reporter: Liu Qu

Correspondent: Zeng Li Guo Shanshan

Original title: "Do you have a safe reunion dinner? The provincial market supervision bureau raided food safety.

　　Everyone has a love of beauty. In the era of Yan value economy, consumers’ pursuit of beauty supports the sustained growth of the beauty industry. However, in a long historical period, foreign brands have always occupied a dominant position in China’s beauty market, and the late-developing domestic brands can only catch up with each other in this marathon.

　　However, the competitive landscape is changing. In recent years, the rise of domestic beauty cosmetics has accelerated, and the market penetration rate has steadily increased. Last year’s "double 11", a report card made everyone shine-domestic brands surpassed international brands for the first time and won the beauty category titles on Tmall and Tik Tok platforms. In the context of the general decline of foreign brands, domestic beauty products have achieved contrarian growth. The "proud" performance is not only driven by the new trend in the consumption field, but also depends on the strong investment of domestic brands in ingredient research and development, the continuous pursuit of cost performance and the gradual improvement of brand strength.

　　Recently,In the "Times Meeting Room" column, the reporter had an in-depth conversation with Sun Huaiqing, Chairman and CEO of the Board of Directors, and Xu Xiaofang, Chief Analyst of Beauty and Commerce of CITIC Securities Research Department, to analyze the reasons behind the rise of domestic beauty products, discuss how technology can reshape the competitive landscape of China’s beauty industry in the "Composition Age", and look forward to the investment opportunities of beauty track in 2024.

　　Leading the "Component Age" with "Chip-level Revolution"

　　"2023 is the first year of China cosmetics, and it is also the origin of national brands surpassing multinational brands in an all-round way." Sun Huaiqing said that during several major e-commerce promotion activities last year, there was an obvious "trade-off" in the sales growth rate of national brands and multinational brands. On the one hand, some national brands have gained dozens of points of growth; On the other hand, some international brands have experienced a bleak performance decline.

　　According to the data of China Cosmetics Yearbook 2023, the domestic cosmetic market in China in 2023 is larger than that of foreign brands. It is worth noting that this is also the first time that domestic brands have surpassed foreign brands in online and offline channels. In Sun Huaiqing’s view, "this is not the end" and the trend will continue.

　　What does domestic beauty accelerate to catch up with? Both Sun Huaiqing and Xu Xiaofang frequently mentioned the progress of raw materials and the rise of local ingredients. "In the past few years, we have paid attention to the rise of a number of local bioactive raw materials suppliers in China, which can provide high-quality and low-cost raw materials for downstream brands to add in sufficient quantities. This laid a solid foundation for the product strength of domestic beauty products. " Xu Xiaofang said.

　　In recent years, Chinese consumers’ awareness of ingredients has deepened, and the demand for skin care products has advanced towards more personalized segmentation. Recombinant collagen is the "new top flow" in the current functional skin care track. Especially in recent days, international big names have entered the market one after another, betting on recombinant collagen components. LVMH’s private equity fund led the domestic recombinant collagen enterprises in September last year, and L ‘Oreal also introduced recombinant collagen into new products in December last year. According to the global growth consulting firm Jost Sullivan, in 2025, the market share of recombinant collagen will surpass hyaluronic acid and become the first raw material component of skin care products.

　　In the cosmetics industry, raw materials and ingredients have always been regarded as the "soul", which is also the shortcoming and weakness of China cosmetics companies in the past. However, in the component of recombinant collagen, local domestic brands have played the role of "leader". "Marumi announced in 2021 that China is leading the world in the research of recombinant collagen, and we are long-term practitioners, cultivators and leaders of this ingredient." Sun Huaiqing said.

　　Anti-aging is the rigid demand of skin care products. The essence of aging is the loss of human collagen. To resist aging, it is necessary to prescribe the right medicine and supplement collagen. At present, animal-derived collagen is widely used in skin care products because of its low cost and simple process. According to Sun Huaiqing, animal-derived collagen has three natural pain points: first, extracted from animal leather, it is inevitable that there is solvent residue, which is not gentle enough; Second, animal products may carry pathogens and are not safe enough; Third, animal collagen and human collagen are not the same species, and the absorption effect is not good enough.

　　"In order to solve these problems, there are many skin care products that stimulate the skin to produce collagen by using ingredients such as retinol or peptides. Through more than 10 years of research, we have synthesized humanized collagen similar to collagen in human skin by gene recombination, which can directly supplement the collagen lost by human body. " Sun Huaiqing said.

　　Chip is regarded as the key to China’s breakthrough in the field of science and technology, and Sun Huaiqing regards the success of component research and development as a "chip-level revolution". "The change brought by China brand to China cosmetics industry is a’ chip-level revolution’. This is the goal we are striving for and what is happening now. " Sun Huaiqing said.

　　"It’s not that foreign goods can’t afford it, but that domestic products are more cost-effective." "You can buy expensive ones, but you can’t buy expensive ones." … Under the background of the rise of generation Z and the change of consumption concept, the global consumer industry has ushered in profound changes, and the behavior pattern of the younger generation of consumers has changed from blindly advocating big brands to rational consumption and pursuing cost-effectiveness.

　　This trend in the field of consumption is undoubtedly a great opportunity for domestic beauty.

　　"At this stage, China Cosmetics fits consumers’ pursuit of cost performance very well." Xu Xiaofang told reporters that the booming raw material supply in the upstream provided raw materials with reasonable price, high activity and high purity, which enabled the downstream cosmetics brands to make skin care products with the same effect as international brands, and the price was more advantageous, thus better meeting the needs of consumers in China.

　　In the past, domestic beauty cosmetics gave people the impression that they were "big brands and cheap bowls". Is the current popular "cost performance" another synonym for low quality and low price? Sun Huaiqing gave a clear negative answer to this question. In his view, consumers have grown more savvy, and savvy consumers always hope that the money they pay is valuable when buying goods. High cost performance does not mean that the absolute price is low, but that the quality of this product brings consumers "sex" far higher than "price".

　　Take Marubi’s recombinant collagen mini-golden needle essence product as an example. According to Sun Huaiqing, the current price of this product is between 300 yuan and 400 yuan, but other products with similar efficacy and skin care experience on the market may cost 500 yuan to 600 yuan. Comparing the two, Marumi’s products are more cost-effective. "Cost performance has nothing to do with the absolute value of the price, but with the experience, feeling and change it brings to people. Marumi is a firm follower, practitioner and leader in cost performance. " Sun Huaiqing said.

　　Xu Xiaofang also observed that with the all-round progress of domestic beauty cosmetics in raw materials, packaging and marketing, the prices of many local cosmetic brands are gradually increasing. "Five years ago, the unit price of many mainstream local brand goods was around 100 yuan, and now it has gradually expanded to 200 yuan and higher price bands. But the current price is not too high, so it still has a strong cost performance for consumers. " Xu Xiaofang said.

　　At the same time, with the generation Z, represented by the post-90s generation, gradually becoming the main consumer in the field of beauty cosmetics, the new generation of consumers are more rational and smart in their consumption behavior, with stronger national self-confidence and higher willingness to try local brands, which provides broad opportunities for the rise of domestic beauty cosmetics.

　　Sun Huaiqing told reporters that the average penetration rate of cosmetics among post-90s consumers in China has exceeded that of foreign consumers, which means that their demand for skin care and make-up is stronger. What this generation has seen is a prosperous and prosperous China, which not only has economic self-confidence, but also gains cultural self-confidence in the process of growing up. The founders and operators of China brand know China consumers better and are better at emotional interaction with China consumers than multinational brands, so they have more advantages.

　　In recent years, the competition in the booming beauty industry has become increasingly fierce, and a number of cutting-edge brands have risen rapidly, which are favored by young consumers and have a very strong growth momentum. In this regard, as a domestic brand with a history of more than 20 years, Sun Huaiqing believes that Marumi still has strong vitality. "In a forest, vines, vines and ferns often grow fastest, but the trees have the strongest vitality." Sun Huaiqing said that the continuous investment in R&D, perfect supply chain, abundant capital reserves, a team of over 1,000 people with common values, and a basic customer base of over 10 million people are all the advantages and confidence of Marumi. "Only when the roots are deep will the trees grow tall." In Sun Huaiqing’s view, Marumi is the big tree in the forest with its roots deeply rooted in the ground.

　　Although in 2023, domestic beauty products achieved many surprising results in terms of increasing domestic market share and "sailing out to sea", in the secondary market, the beauty sector as a whole was in a downward channel in the past year. There is a certain degree of deviation between the industry performance and the valuation trend of the secondary market.

　　In this regard, Xu Xiaofang said that the rise and fall of stock prices is not only related to the fundamental situation of the industry and the company, but also the result of the comprehensive effects of valuation, capital movements, policy changes and other factors. In the past few years, the valuation of the entire beauty plate has experienced a period of continuous increase. In 2023, the valuation ushered in adjustment and decline, and the reflection on the stock price was also obvious. "But from a longer time axis, the price of the stock will definitely reflect the real value of the company in the end." Xu Xiaofang said.

　　"I boldly predict that in the next 5-7 years, the sales of China brand in China market will completely surpass those of multinational brands." Sun Huaiqing told reporters. At the same time, he predicted that three to five world-class cosmetics groups would be born in China no later than 2049. Based on this judgment, he believes that smart and far-sighted investors will use their own money to cast brands that they think are worth investing in. Therefore, the value of an excellent company will eventually be reflected in the stock price.

　　"Looking forward to 2024, we will continue to maintain confidence in the beauty industry, which is expected to continue to grow steadily." Talking about the investment opportunities in 2024, Xu Xiaofang judged this. Specifically, she believes that investors can pay attention to some structural opportunities when laying out the beauty track, and there are three main lines to focus on: first, continue to follow the main line of cost performance, second, make beauty science and technology, and third, pay attention to a group of China local raw material enterprises that are rising in the upstream of the industrial chain.

　　"One thousand hopes, one hundred percent happiness."

　　"Buy more, buy less, buy as much as you want, and you will win sooner or later." … …

　　Previously, walking on the street, you can often see similar slogans hanging outside the lottery betting station; In the betting station, many lottery players get together to exchange experiences. But now, is such a scene less and less common? In June this year, the national lottery sales totaled 34.767 billion yuan, a decrease of 23.862 billion yuan or 40.7% over the same period of last year. Not only did the monthly data decline, but combing the lottery sales data in the past decade found that the lottery sales showed negative growth year-on-year for the first time in the first half of this year. What causes the lottery market to be cold? What is the future trend of lottery market?

　　In the first half of the year, national lottery sales fell first.

　　From January to June this year, the national lottery sales totaled 212.596 billion yuan, a year-on-year decrease of 32.602 billion yuan or 13.3%. Among them, the sales of welfare lottery institutions was 97.757 billion yuan, a year-on-year decrease of 12.838 billion yuan or 11.6%; The sales of sports lottery institutions reached 114.839 billion yuan, a year-on-year decrease of 19.764 billion yuan or 14.7%.

　　Combing 2010 — The lottery sales data in the first half of the decade in 2019 found that this was the first year-on-year decline.

　　Judging from the monthly data, in June this year, the country sold a total of 34.767 billion yuan of lottery tickets, down 40.7% from the same period of last year. The year-on-year decline was mainly due to the large sales of quiz lottery games in the World Cup in June 2018, with a high base in the same period last year. In the first half of 2018, lottery sales increased by as much as 19.6%. Looking back on the past decade, the lottery market experienced a double-digit rapid growth period in 2010-2012, maintaining a high growth rate of more than 20%; In 2013 and 2014, the growth rate of national lottery sales fell below 20%; From 2015 to the first half of 2017, the growth rate of national lottery sales dropped significantly, only 5.2%, 3.5% and 5.5% respectively. Negative growth occurred for the first time in the first half of 2019.

　　Where do people prefer to buy lottery tickets?

　　Geographically, data from the Ministry of Finance show that in June this year, lottery sales in 31 provinces (autonomous regions and municipalities directly under the Central Government) all declined compared with the same period of last year.

　　However, from the cumulative data in the first half of the year, lottery sales in five provinces increased year-on-year, namely Sichuan, Shanghai, Henan, Anhui and Beijing, with an increase of 1.681 billion yuan, 234 million yuan, 190 million yuan, 172 million yuan and 45 million yuan respectively. As far as the overall sales volume in the first half of the year is concerned, Guangdong, Jiangsu, Shandong, Zhejiang and Henan rank among the top five in the country.

　　Strengthen the supervision of high-frequency fast-opening games

　　Why did lottery sales decline in the first half of this year? An expert in the lottery industry analyzed that at the beginning of this year, in order to regulate the lottery market, the Ministry of Finance, the Ministry of Civil Affairs and other departments strengthened the supervision of high-frequency quick-opening games and quiz games, extended the sales time of high-frequency quick-opening games and reduced the number of lottery games.

　　High-frequency fast-opening games mainly complete the process from sales to lottery every few minutes or ten minutes through electronic equipment. The data shows that in 2017, the share of Fucai quick-opening games in the total sales volume of Fucai reached 40%. In that year, the total sales volume of national welfare lottery was 216.977 billion yuan, of which the sales volume of quick-opening games was 87.522 billion yuan. A lottery player said: "The number of high-frequency fast-opening games is small, there are many awards, and the lottery is frequent. Many domestic lottery buyers are speculative when buying high-frequency fast-opening games. Some lottery buyers can play all day and easily lose their minds."

　　In January this year, the Ministry of Finance, the Ministry of Civil Affairs, and the General Administration of Sports issued a notice requesting to adjust the rules of high-frequency fast-opening lottery games and quiz lottery games and strengthen the supervision of the lottery market. According to the notice, in recent years, China’s lottery industry has generally shown a sustained and healthy development trend. At the same time, there are still irrational lottery buying phenomena in the lottery market, such as unauthorized use of the Internet to sell lottery tickets and large bets. In particular, the market supervision of welfare lottery quick-opening games, sports lottery high-frequency games and sports lottery national online single-game quiz games needs to be strengthened.

　　The notice is clear. From February 11th, if the sales time of high-frequency quick-start games is shorter than 20 minutes, it will be adjusted to 20 minutes. Since 2019, the number of contests and events for the annual quiz game shall not be higher than 70% of the number of contests and events for sale in 2018.

　　The above-mentioned experts also pointed out that the main reason is that there was a World Cup in June 2018. At that time, the sales volume of SMG was particularly large, which also boosted the sales volume of sports lottery. However, there were no important sports events in June this year. The sharp decline in sports lottery sales in June was an important factor in the decline in lottery sales in the first half of the year.

　　Internet lottery was banned.

　　The ban on internet lottery sales also has an impact on lottery sales. In August 2018, the Ministry of Finance and other 12 departments jointly issued a document, resolutely prohibiting the unauthorized use of the Internet to sell lottery tickets.

　　Internet lottery had previously shown a blowout growth trend in 2014. The huge sales volume of nearly 100 billion yuan makes internet lottery purchase an important force to promote the development of lottery market.

　　In 2014, Internet lottery experienced a glorious period. Major sports events, including the World Cup in Brazil, boosted the sales of Internet lottery by 102% from 42 billion yuan in 2013 to 85 billion yuan, accounting for 20% of the total lottery sales. According to the Analysis Report of Internet Lottery Market in 2014, there were more than 100 million users in China who bought lottery tickets through Internet channels, and the Internet became an important betting platform and channel for users.

　　Since then, since 2015, the Ministry of Finance and other departments have repeatedly issued a document to prohibit the sale of lottery tickets through Internet channels. However, during the 2018 World Cup, a large number of mobile apps illegally sold lottery tickets through the Internet.

　　At that time, there were many fish that escaped from the net without being investigated. According to reports, through the search of "lottery" in Android and Apple mobile phone stores, some apps have stopped selling lottery tickets, but there are still many softwares that can buy lottery tickets. In the early days of the World Cup last year, many companies launched online lottery platforms again. Finally, many online football lottery platforms such as "Winning the lottery every day" and "Everyone Winning the lottery" stopped selling on June 20 last year.

　　Standardize the management of welfare lottery issuance

　　The corruption case of Fucai Center exposed last year aroused social concern. On November 9, 2018, the website of the Central Commission for Discipline Inspection published a heavy article: "Pay equal attention to reduction and suppression, treat both the symptoms and the root causes, rebuild the credibility of Welfare Lottery, and the discipline inspection and supervision team stationed in the Ministry of Civil Affairs will promote the formation of a good political ecology from typical cases", with more than 4,000 words, and released confession videos of four former leaders of China Welfare Lottery Issuance Management Center.

　　After the corruption case of Welfare Lottery, the Ministry of Civil Affairs has improved the management system of welfare lottery issuance, sales, distribution and use of public welfare funds, such as changes in the internal institutions in charge of welfare lottery management.

　　On July 29, the Ministry of Civil Affairs held a press conference, and the relevant person in charge introduced that there are three main reform directions in regulating the issuance and management of welfare lottery tickets. First, cooperate with the Ministry of Finance, comprehensively rectify the unauthorized use of the Internet to sell welfare lottery tickets, and comprehensively conduct self-examination and inspection of national welfare lottery institutions and consignment agents. Second, vigorously adjust the rules of the quick opening game of welfare lottery to resolve the market risks of welfare lottery. The third is to improve the welfare lottery issuance management system. According to Economic Daily

Tea base in Panyao Village, seven buddha Township, Qingchuan County.

Overlooking the ten thousand mu tea garden in Meiling Village, Naxi District, Luzhou City.

Tea Garden in Jinping Town, pingshan county City, Yibin City.

Emeishan tea garden.

After the water-saving irrigation project of tea garden in Juexi Town, Xuzhou District, Yibin City was completed and put into use, the local tea production and output value showed an increasing trend.

Chashan Road Network, contention village, Huishan Town, wutongqiao district City, Leshan City.

At the end of the year, millions of acres of tea gardens in Sichuan are brewing a new season next spring.

On December 15th, the e-commerce live broadcast base of the national tea industry was officially unveiled in the Science Park of Chuancha Group, Jinqiuhu Town, Cuiping District, Yibin City. As one of the earliest spring teas listed in Sichuan, the pre-sale information of Yibin morning tea was released simultaneously on the whole network in 2024.

In 2023, Sichuan tea achieved gratifying results: the tea garden area in the province was stable at about 5.9 million mu, and the comprehensive output value was 120 billion yuan. This is the third consecutive year that the annual output value of Sichuan tea has exceeded 100 billion yuan, and it continues to maintain a high-spirited attitude of steady progress.

The construction of high-standard bases continues to advance, the intensive processing continues to break through, and the "Sichuan tea leaves Sichuan" runs out of the "acceleration" … In 2023, Sichuan tea handed over a high score answer sheet to help the rural areas revitalize in an all-round way.

The construction of high-standard bases continued to advance.

At the end of December, in Sanguan Village, Wuchang Town, Jiajiang County, Leshan City, the tea trees all over the mountains were green and green. Sanguan Village is the largest export tea filing base in Jiajiang County, and just finished picking this summer and autumn tea a few months ago. Promote standardized planting, machine-picked summer and autumn tea, and supply products to overseas markets. Sanguan Village was rated as "National Rural Characteristic Industry 100 million Village" by the Ministry of Agriculture and Rural Affairs a few years ago.

Behind the completion of the "100 million yuan village" is the unremitting efforts of Sanguan Village to standardize and scale up the tea base.

According to the insiders, Sichuan tea was once faced with the dilemma of large area but scattered planting, many tea farmers but few large-scale operations. It is a key step to realize modern operation and improve economic benefits to build a small-scale, scattered tea garden into a large-scale, standardized, green, improved variety, digital and mechanized high-standard tea base.

Nowadays, in Sanguan Village, pieces of standardized tea gardens can be seen everywhere, and large-scale tea gardens have been formed, which has promoted the development of tea industry in the county. Jiajiang tea industry base has been built on a larger scale, with a tea planting area of 300,000 mu, including 100,000 mu of export tea filing base. In 2022, Jiajiang County’s tea export volume and export volume ranked first in the province.

In Sichuan, such tea bases are multiplying.

Since the beginning of this year, Sichuan has focused on the provincial-level projects such as the superior characteristic industrial cluster of morning tea in southwest Sichuan, the industrial cluster of black tea in Gongfu, and the strong town of agricultural industry, strengthened cooperation with academicians and scientific research institutions such as Sichuan Agricultural University, Tea Research Institute of Chinese Academy of Agricultural Sciences, and Tea Research Institute of Sichuan Academy of Agricultural Sciences, strengthened Industry-University-Research’s collaborative research, popularized technologies such as machine mining, machine tillage and machine defense, and comprehensively applied the "two substitutes" green production and low-yield and low-efficiency tea garden transformation technologies. At the same time, implement integrated facilities of water and fertilizer in suitable areas, and vigorously promote the scale, standardization, greening, improved varieties, digitalization and mechanization of industrial bases.

A piece of high-standard tea garden is rapidly formed. The data shows that in 2023, the area of clonal tea gardens in the province reached 5,244,900 mu, an increase of 110,600 mu over the previous year; The area of low-yield and low-efficiency tea gardens in the province has reached 1.7 million mu, the area of mechanical tea gardens has reached 2.7637 million mu, and the area of green prevention and control has reached 4.615 million mu.

A batch of demonstration bases has accelerated. This year, tea bases in Rongxian County, Zigong City and Pingwu County, Mianyang City were selected into the list of high-quality development bases for agricultural international trade in the whole province, Shuang Fu Town, Emei Mountain City and Jiezi Town, Chongzhou City were selected as national agricultural industrial strong towns, Tuanba Town, Dazhu County, Caoba Town, Yucheng District, Ya ‘an City, Xintian Town, Yingjing County, Bazhong City, Yunding Town, wangcang county Mumen Town, Guangyuan City and Kuiduo Town, Jiulong County, Ganzi Prefecture were selected as provincial agricultural industrial strong towns.

The deep processing of tea has been continuously broken through.

Near the end of the year, a large number of agricultural industrial projects in Sichuan have been accelerated.

In Fenghuanghu Village, Dadukou Town, Naxi District, Luzhou City, the agricultural and sideline products processing park (tea processing factory) in Naxi District will speed up the decoration and equipment installation, and it is planned to be put into operation before the end of the year. After the park is put into operation, the annual processing capacity will reach 5,000 tons, which will effectively solve the problems of local tea planting, processing and sales, further enhance the tea processing capacity of Naxi Tea Modern Agricultural Park, extend the industrial chain, and cultivate and expand the scale of Naxi tea trading market.

As the "hometown of early morning tea in China", Naxi District is the earliest area where tea trees germinate at the same latitude in the world. In recent years, Naxi District regards the tea industry as one of the leading industries in the whole region, and based on the development idea of "early and organic", it cultivates refined Sichuan tea and builds a billion-dollar tea industry.

In view of the problems faced by Sichuan tea, such as low comprehensive utilization rate of tea deep processing and insufficient development of high-tech products and high value-added products, it is listed as an important matter for the high-quality development of Sichuan tea industry to improve the processing level of refined Sichuan tea. This year, Sichuan has further promoted the clean and standardized construction of tea enterprises, promoted the continuous, automatic, digital and intelligent transformation of production lines, improved the grading and product packaging capabilities, and improved the production efficiency and processing level of processing equipment. Around the construction of enterprise raw material base, guide the nearest standardized layout of processing workshops, transform and optimize processing equipment, and realize clean production.

The proportion of high-end famous tea continues to increase. This year, the province’s famous tea output reached 258,000 tons, the output value reached 35.49 billion yuan, the clean processing rate reached more than 75%, the mechanism rate reached 92%, and the facilities and equipment such as storage, preservation and cold chain logistics were more perfect. The output of characteristic craft teas such as yellow tea, white tea and purple tea continued to increase. This year, the output of yellow tea and purple tea in Guangyuan reached 70 tons and 1.2 tons respectively, with an output value of 1 billion yuan and 0.2 billion yuan.

The development of extended chain products continued to accelerate. This year, Guangyuan introduced the team of Liu Minru, a master of traditional Chinese medicine, to develop the value of brand tea, and Ya ‘an and west china hospital jointly studied the value of Tibetan tea, continuously extending the industrial chain and strengthening the value chain.

"Sichuan tea leaves Sichuan" runs out of "acceleration"

On November 15th, at the first China (Heilongjiang) International Green Food and National Soybean Industry Expo, the billboard printed with "Tianfu Longya Quality Sichuan Tea" was particularly conspicuous.

"This is Sichuan Tea’s’ Kanto’ after four years!" A comparison of the participation of Sichuan tea made Jiang Ningshan, deputy secretary of Sichuan Sichuan Sichuan Tea Brand Promotion Association, happy-four years ago, at the seventh Heilongjiang Green Food Industry Expo, there were only four tea enterprises in the province participating in the 200-square-meter exhibition area. In this activity, the 288-square-meter exhibition area occupied two-thirds of the product display, and the remaining space was crowded into 10 tea enterprises.

Not just an exhibition. This year, in Harbin Dafa International Tea City, as the first "stagnation point" of Sichuan tea in Northeast China, the Harbin Marketing Promotion Center of "Sichuan Tianfu Longya Quality Sichuan Tea" officially opened, which will exert its strength in the fields of Sichuan tea culture communication, Sichuan tea brand marketing, market development, regional investment promotion and joining, and form a complete three-dimensional service system. In addition, at the end of November, the promotion activity of Tianfu Longya Micangshan Tea in Urumqi was held in Urumqi Economic and Technological Development Zone (Toutunhe District), and the pace of Sichuan tea leaving Sichuan was more intensive.

The relevant person in charge of Sichuan Chuancha Brand Promotion Association introduced that this year Sichuan established an operating mechanism for the development, promotion, protection and utilization of Sichuan tea brands, built a brand system of "regional brand+enterprise brand+product brand", and promoted the construction of national and provincial geographical indication product protection demonstration zones. At the same time, adhere to the "Tianfu Longya" provincial public brand as the guide, and jointly promote the creation of regional public brands such as "three mountains and one red in the morning", establish and improve the brand standard system, increase the intensity of standard implementation and use, and conduct enterprise self-inspection, government sampling inspection and social supervision on products.

"Sichuan tea leaves Sichuan" runs out of "acceleration" This year, we continued to intensify the promotion of brand and quality Sichuan tea, and successively held tea events such as Sichuan Tea Mining Week, the 12th Sichuan International Tea Expo, the 4th International (Leshan) Green Tea Conference, and participated in exhibitions and sales activities such as China International Tea Expo and China (Chongqing) International Tea Industry Expo. During the Chengdu Universiade, Guangyuan Huangcha held a promotion activity of "Join hands with the Universiade to play in Guangyuan", and Yibin, Guangyuan, Ya ‘an and other places held promotion activities in Beijing, Urumqi and other major sales areas to further promote "Sichuan tea out of Sichuan".

Brand value continues to improve. This year, in the national tea regional public brand value selection, "Tianfu Longya" achieved excellent results of 4.321 billion yuan, and regional public brands such as "Mengdingshan Tea" and "Emeishan Tea" were among the best. In the list of 100 "Tianfu Granary" boutique (cultivated) brands released in 2023, 29 tea regional public brands, corporate brands and product brands were selected.

The new track boosts Sichuan tea "out of the circle". In April this year, Sichuan Shucha Industrial Group Co., Ltd. launched a new tea brand "Tea Tea Master" in Taikooli, Chengdu; In September, Sichuan Tea Group Co., Ltd. created a new Chinese tea shop "Chuanyan Tea Language" and opened four stores in Yibin at the same time; In November, during the Wuzhen Summit in world internet conference, the new tea "Freeze-dried Flash White Tea Coffee" under the regional public brand of "Dazhu White Tea" in Dazhu County was officially released.

Live broadcast with goods continuously enhances the influence of Sichuan tea. Sichuan Tea Industry Group Co., Ltd. relies on the advantage of "tea industry e-commerce live broadcast base" to realize the transformation of traffic and sales through high-frequency exposure of e-commerce live broadcast, accelerate the development of market-oriented branding, attract the concentration of external capital, resources and talent elements, open up the internal and external circulation of tea industry chain, and help "Sichuan tea leaves Sichuan" and brand break through.

Promote the high-quality development of refined Sichuan tea

"By 2030, the annual comprehensive output value of Sichuan tea will exceed 200 billion yuan, basically building a strong province of modern tea industry." Nowadays, it is getting closer and closer to achieving this goal, and the idea of accelerating the high-quality development of refined Sichuan tea is clearer.

Promote the improvement of tea garden quality and efficiency. We will continue to implement the construction of the dominant characteristic industrial cluster of morning tea in southwest Sichuan and the industrial cluster of black tea in Gongfu, Sichuan, guide the modern tea industrial park with foundation to establish a national modern agricultural industrial park, comprehensively promote the upgrading and transformation of low-yield and inefficient tea gardens, build a number of demonstration films of famous and excellent tea by machine, and build a record base for export tea. Promote the application of equipment such as fertilizer and water integration and smart tea gardens in areas where conditions permit, and improve the modernization level of tea gardens.

Improve the processing level of refined Sichuan tea. Support the initial processing into the base, build a processing workshop based on the specifications of the raw material base, and comprehensively improve the level of initial processing in the place of origin. Encourage refined processing into the park, improve storage and preservation facilities and equipment, improve the ability of grading and product packaging, and improve the quality, quality and commercialization of refined Sichuan tea. Accelerate the development of "new tea", expand the application of tea in medicine, health care products, food and cosmetics, and extend the industrial chain. Support the development of characteristic products such as yellowed tea, albino tea and purple tea.

Cultivate and expand the main body of market operation. We will promote the close cooperation and development of state-owned capital and private enterprises around primary, refined and deep-processed tea products and upstream and downstream related industries, and encourage powerful enterprises to integrate resources across regions. Relying on the working mechanism of "specialized and innovative" small and medium-sized enterprises and large enterprises and groups, we will develop a number of key benchmark tea enterprises with strong rural revitalization and driving force. Support leading tea enterprises to actively participate in the construction of tea industrialization consortium led by village collective economic organizations, farmers’ professional cooperatives, family farms and tea farmers, and promote the action of "prospering thousands of villages with Sichuan tea".

Create a famous brand in tea industry. Continue to implement the brand-building strategy of "regional brand+enterprise brand+product brand", and support the provincial-level regional public brand of "Tianfu Longya" to hold promotion activities in the main sales area to enhance brand value and product sales. Support the creation of regional public brands such as Mengdingshan Tea, Emeishan Tea, Micangshan Tea, Yibin Morning Tea and Chuanhong Gongfu Tea, and enhance the visibility of regional brands.

Build a marketing network. Establish and improve the marketing system of Sichuan tea, and explore the market-oriented and long-term operation mechanism of Sichuan tea marketing promotion center. Make Sichuan International Tea Expo a well-known tea industry exhibition in China. Organize key leading enterprises to actively participate in "China International Tea Expo", "China (Heilongjiang) International Green Food and National Soybean Industry Expo", and other major exhibition and sales activities to expand the market share of Sichuan tea. Open up direct sales channels for consumers such as live broadcast and delivery, and guide the standardized development of tea e-commerce.

Continue to promote the integration of tea tourism. Promote the construction of tea gardens as scenic spots, and develop a "tea tour" economy that integrates tea garden sightseeing, tea making experience, tea art appreciation and leisure and health preservation. Unify the development of tea industry with the construction of livable and suitable industries and beautiful rural areas, improve service facilities, empower tea, and promote the integration and mutual promotion of production villages and production cities. Dig deep into promoting Sichuan tea culture and tell good stories about Sichuan tea.

Looking to the future, Sichuan Tea, which stands at a new starting point, aims at a new goal and continues to help the rural areas to revitalize in an all-round way!(Xialv Image courtesy of Sichuan Sichuan Tea Brand Promotion Association)

Since 2017, CBN New First-tier Cities Research Institute has continuously released the "Knowledge City Nightlife Index" to observe the activity of different cities at night, and whether this city can provide people with convenient conditions for nightlife, and also provide support for business decision-making of night format and related city research.

In the 2023 Urban Nightlife Index, we continue.The evaluation model of six data dimensions, including night trips, the number of bars, the number of livehouse, night lighting, night movies and night bus, makes a quantitative evaluation of the level and characteristics of night economic development in 337 cities at or above the prefecture level in China.

Subjective weighting calculation is adopted according to the importance of each dimension, and the specific calculation methods of the data of the above six dimensions are as follows:　

Night travel activity ×0.2

+Number of bars ×0.2

+number of +livehouse ×0.2

+Night light intensity ×0.15

+Night movie activity ×0.15

+Night activity of urban public transport ×0.1

= nightlife index

As a whole, except Qingdao and Hefei, there are 17 first-tier and new first-tier cities in the top 20 of the nightlife index. The other three seats in the top 20 are Foshan, Nanning and Xiamen.From the distribution of the north and the south, besides Beijing, Xi ‘an, Tianjin and Zhengzhou are among the top 20 cities in the north.

Night economy is usually composed of some offline formats with strong purposeful consumption. When we talk about the night economy, the scene that is often directly related is that people go to a place with a destination and spend money. In this context, whether it is shopping malls, markets, restaurants, bars, livehouse, cinemas and other cultural and leisure places, or night-friendly public transportation networks such as subways and buses, these offline facilities provide basic protection for urban people to be active at night.

Bar is a typical night format. Judging from this year’s data, Chengdu and Shenzhen are particularly worth mentioning.

In 2017, when the New First-tier City Research Institute launched the nightlife index for the first time, the number of bars in Chengdu was second only to Shanghai. By 2019, it surpassed Shanghai to rank first, and this year, it expanded its leading edge by more than 13% of the bars in Shanghai.

Another city, Shenzhen, ranked seventh in 2017 and sixth in 2019. This year, with 2063 bars, it jumped to the third place in the country. The number of bars has increased by more than 70% compared with 2017, making it the city with the largest increase in the number of bars.

The newly opened bars in the past year have two characteristics: First, a large number of taverns and craft bars have emerged, and among the newly opened bars in four first-tier cities in the north, Guangzhou and Shenzhen, the proportion of clean bars has exceeded 70%-the newly opened bars have become smaller and quieter; The other is that light chain bar brands have appeared in various places, and gained a group of loyal fans through the online celebrity effect, such as Shanghai’s road shops and Yanjing community wine shops in Beijing.

Exhibitions and sports also provide more leisure and entertainment options for urban people at night.

Take the entertainment of going to livehouse for example. There are 10 cities with more than 20 Live Houses, and the supply of Shanghai and Beijing is still in an absolute dominant position. Although the performance market has not fully entered the recovery stage in the past year, the performance pattern of the head city still presents its own characteristics-Shanghai and Shenzhen have maintained rich diversity of performance categories, and Beijing’s Quyi performances are unique.

In the index of night activity of urban public transport, we count the night activity range of urban public transport, the average last bus time of subway and the number of active subway stations at night. Taking the number of active subway stations at night as an example, Shanghai, Beijing, Shenzhen, Chengdu and Hangzhou are among the best.

In addition, we continue to use the night lighting index to help judge the economic development of the city. Shanghai ranks first and is significantly higher than other cities, followed by Suzhou, Dongguan and Shenzhen.

After years of continuous data monitoring and tracking research, we also found that the development logic of night economy is gradually changing from content-oriented in the past, superimposed with high-quality services and experiences, to scene-oriented.

For example, in the past nightlife, everyone went to a place with a single scene for consumption. Nowadays, more and more nightlife takes place in some innovative fields such as restaurants, cultural centers and waterfront spaces. People can drink, socialize, watch exhibitions and listen to music at the same time, and have a lot of impromptu consumption.

At the same time, night is no longer limited to offline communication. People who wear masks at night, wait in front of the live broadcast room for orders at 123, and people who order take-away food to enjoy supper at home can also be called participants in the night economy. The online content of the night economy is becoming more and more abundant. Through the integration of online and offline scenes, the night economy also covers more people.

At the first Shanghai Nightlife CEO Conference and 24-hour Vibrant City Forum held on June 28th, Zhao Jia, deputy editor-in-chief of CBN and editor-in-chief of CBN magazine, made an in-depth analysis of the above trends. The following is an excerpt from the interpretation report:

The following is the complete result of the nightlife index ranking of cities in 2023:

municipality directly under the Central Government

Shanghai 1

Beijing 2

Chongqing 6

Tianjin 18

Hebei Province

Shijiazhuang 37

Tangshan 58

Handan 76

Baoding 81

Langfang 101

Cangzhou 107

Xingtai 109

Zhangjiakou 217

Qinhuangdao 301

Chengde 321

Hengshui 323

Shanxi province

Taiyuan 44

Changzhi 146

Xinzhou 187

Lvliang 189

Datong 205

Linfen 207

Yuncheng 208

Jinzhong 248

Shuozhou 282

Yangquan 290

Jincheng 302

Inner Mongolia Autonomous Region

Hohhot 61

Bayannur 110

Chifeng 202

Wulanchabu City 206

Ordos 216

Wuhai 249

Xilingol league 258

Baotou 275

Hinggan league 289

Alxa league 295

Tongliao 307

Hulunbeier 313

Liaoning province

Shenyang 31

Dalian 46

Liaoyang 231

Panjin 232

Fushun 241

Huludao 250

Anshan 276

Tieling 284

Chaoyang 286

Yingkou 293

Jinzhou 312

Fuxin 315

Benxi 319

Dandong 328

Jilin province

Changchun 27

Jilin 269

Yanbian Korean Autonomous Prefecture 270

Songyuan 296

Siping 311

Liaoyuan 326

Tonghua 327

Baishan city 329

Baicheng 331

Heilongjiang province

Harbin 41

Heihe 219

Jiamusi 251

Daxinganling region 255

Qiqihar 272

Suihua 274

Daqing 300

Hegang 309

Mudanjiang 314

Jixi 318

Yichun 333

Qitaihe city 334

Shuangyashan 335

Jiangsu Province

Suzhou 8

Nanjing 15

Wuxi 23

Nantong 35

Changzhou 38

Xuzhou 45

Taizhou 53

Yancheng 71

Suqian 77

Yangzhou 83

Zhenjiang 114

Lianyungang 132

Huaian 138

Zhejiang Province

Hangzhou 7

Ningbo 17

Wenzhou 28

Jinhua 34

Jiaxing 39

Taizhou 51

Shaoxing 57

Huzhou 105

Zhoushan 131

Quzhou 168

Lishui 256

Anhui province

Hefei 21

Anqing 30

Wuhu 62

Fuyang 73

Bozhou 89

Chuzhou 92

Bengbu 116

Suzhou 139

Lu ‘an 162

Huaibei 177

Huainan 194

Maanshan 229

Huangshan 230

Tongling 243

Xuancheng 246

Chizhou 303

Fujian Province

Xiamen 19

Fuzhou 24

Quanzhou 26

Zhangzhou 47

Putian 79

Ningde 178

Nanping 179

Sanming 245

Longyan 271

Jiangxi province

Nanchang 36

Ganzhou 85

Shangrao 137

Jiujiang 147

Yichun 200

Ji ‘an 259

Fuzhou 267

Yingtan 280

Xinyu 298

Jingdezhen 305

Pingxiang 325

Shandong Province

Qingdao 22

Jinan 25

Weifang 59

Heze city 69

Linyi 80

Jining 82

Zibo 108

Dongying 148

Dezhou 167

Liaocheng 172

Taian 191

Yantai 192

Binzhou 209

Zaozhuang 220

Rizhao 234

Weihai 252

Henan Province

Zhengzhou 20

Luoyang 48

Xinxiang 56

Nanyang 78

Xinyang 91

Zhoukou 93

Zhumadian 94

Anyang 112

Xuchang 125

Jiaozuo 133

Pingdingshan 134

Shangqiu 145

Kaifeng 154

Puyang 204

Sanmenxia 279

Hebi 281

Luohe 291

Hubei province

Wuhan 11

Jingzhou 97

Xiangyang 151

Huangshi 156

Huanggang 169

Yichang 195

Xiaogan 198

Enshi Tujia and Miao Autonomous Prefecture 199

Jingmen 233

Shiyan 236

Ezhou 253

Xianning 263

Suizhou 316

Hunan province

Changsha 13

Shaoyang 122

Huaihua 130

Changde 135

Yiyang 170

Hengyang 173

Yueyang 180

Xiangtan 182

Loudi 186

Chenzhou 188

Yongzhou 223

Zhuzhou 228

Zhangjiajie 247

Xiangxi Tujia and Miao Autonomous Prefecture 268

Guangdong Province

Shenzhen 3

Guangzhou 4

Dongguan 9

Foshan 10

Zhongshan 32

Huizhou 40

Shantou 43

Jieyang city 49

Zhuhai 50

Jiangmen 54

Zhanjiang 55

Zhaoqing 70

Meizhou 86

Maoming 88

Qingyuan 100

Yangjiang 104

Shanwei 119

Chaozhou 142

Yunfu 226

Heyuan 227

Shaoguan 239

Guangxi Zhuang Autonomous Region

Nanning 16

Yulin 90

Liuzhou 111

Guilin 120

Qinzhou 144

Bose 155

Guigang 157

Wuzhou 160

Chongzuo 161

Laibin 171

Beihai 185

Fangchenggang 200

Hechi 244

Hezhou 317

Hainan province

Haikou 64

Sanya 176

Danzhou 273

Sansha City 337

Sichuan Province

Chengdu 5

Nanchong 96

Mianyang 103

Liangshan Yi Autonomous Prefecture 118

Leshan 123

Deyang 159

Luzhou 184

Yibin 221

Dazhou 237

Meishan 242

Suining 261

Neijiang 262

Panzhihua 266

Guangyuan 278

Guang ‘an 285

Zigong 287

Bazhong 292

Ziyang 308

Ya ‘an 310

Aba Tibetan and Qiang Autonomous Prefecture 322

Ganzi Tibetan Autonomous Prefecture 332

Guizhou Province

Guiyang 33

Zunyi 52

Qiannan Buyi and Miao Autonomous Prefecture 72

Qiandongnan Miao and Dong Autonomous Prefecture 98

Bijie 126

Southwest Guizhou Buyi and Miao Autonomous Prefecture 152

Anshun 174

Tongren city 196

Liupanshui 260

Yunnan province

Kunming 14

Lijiang 65

Honghe Hani and Yi Autonomous Prefecture 74

Dali Bai Autonomous Prefecture 75

Zhaotong 87

Xishuangbanna Dai Autonomous Prefecture 99

Qujing 102

Yuxi 106

Dehong autonomous prefecture 117

Weichu 121

Puer 127

Wenshan Zhuang and Miao Autonomous Prefecture 136

Lincang 140

Diqing Tibetan Autonomous Prefecture 153

Baoshan 181

Nujiang Lisu Autonomous Prefecture 183

Tibet Autonomous Region

Xigaze city 63

Lhasa 84

Ali region 129

Shannan City 197

Linzhi City 212

Changdu 214

Naqu city 336

Shaanxi province

Xi ‘an 12

Xianyang 66

Yulin 124

Hanzhong 141

Weinan 164

Tongchuan 175

Shangluo 222

Yan ‘an 225

Ankang 254

Baoji 257

Gansu province

Lanzhou 42

Jiayuguan 113

Linxia Hui Autonomous Prefecture 128

Tianshui 143

Zhangye 150

Jinchang 163

Pingliang 165

Qingyang 166

Baiyin 190

Jiuquan 238

Wuwei 240

Longnan 277

Dingxi 283

Gannan Tibetan Autonomous Prefecture 330

Qinghai province

Haixi Mongolian Tibetan Autonomous Prefecture 210

Guoluo Tibetan Autonomous Prefecture 211

Haidong city 218

Hainan Tibetan Autonomous Prefecture 224

Yushu Tibetan Autonomous Prefecture 235

Haibei Tibetan Autonomous Prefecture 288

Xining 306

Huangnan Tibetan Autonomous Prefecture 320

Ningxia Hui Autonomous Region

Yinchuan 60

Guyuan 203

Zhongwei 264

Shizuishan City 265

Wuzhong 299

Xinjiang Uygur Autonomous Region

Urumqi 29

Aksu region 67

Hotan area 68

Ilikazak Autonomous Prefecture 95

Kashgar region 115

Altay region 149

Changji Hui Autonomous Prefecture 158

Bayinguoleng Mongolian Autonomous Prefecture 193

Tacheng area 213

Hami 215

Karamay 294

Turpan 297

Kizilsu Kirgiz Autonomous Prefecture 304

Bortala Mongolian Autonomous Prefecture 324

Text/Bai Wuju Vision/Jing Yi

Source: WeChat WeChat official account "New First-tier City Research Institute"

Original title "What’s the next step of urban night economy? | Zhicheng Nightlife Index "