Countdown to 2023 Chengdu Auto Show： Nearly 1,600 vehicles from 129 brands participated in the exhibition and set up a new energy ＂special hall＂.

2024年4月5日 | admin | A1

        Our reporter Gong Mengze

        On August 15th, the press conference of the 26th Chengdu International Automobile Exhibition was held in Beijing. At the press conference, Liu Guoliang, managing director of Hannover Milan Exhibition (Shanghai) Co., Ltd., said that this year’s Chengdu International Auto Show will be held in West China International Expo City on August 25th. By then, 129 automobile brands, including German, American, legal, Japanese, Korean, joint venture and independent, and nearly 1,600 world premiere, debut and hot-selling explosive models will gather in Chengdu.

        According to Wu Wenzhen, deputy general manager of Hannover Milan Exhibition (Shanghai) Co., Ltd., this year’s Chengdu International Auto Show will be held for 10 days with the theme of "Enjoying Rongcheng with Wisdom and Seeing the Future". Among them, August 25th is Media Day, and August 26th & mdash; The 27th is Professional Audience Day, and August 28th-September 3rd is General Audience Day. This auto show is jointly sponsored by Chengdu Municipal People’s Government and China Council for the Promotion of International Trade Automobile Industry Branch, and jointly undertaken by Chengdu Expo Bureau, Chengdu Economic and Technological Development Zone Management Committee, Chengdu Century City Exhibition Group Co., Ltd., Hannover Milan Exhibition (Shanghai) Co., Ltd. and Sichuan Provincial Committee of China Council for the Promotion of International Trade.

        As the "wind vane" of the central and western auto markets, Chengdu International Auto Show will bring a "profit-making" combination boxing to all auto brand manufacturers and dealers this year, so as to speed up recovery and boost consumption and stimulate market vitality. In order to create a good car buying atmosphere at the exhibition, promote on-site sales and release consumption kinetic energy, brand manufacturers participating in this year’s Chengdu International Auto Show will bring exclusive car buying discounts at the auto show; On this basis, major dealers will also carry out activities such as cash deduction, purchase tax reduction and exemption, high-value oil cards, free mileage, and worry-free maintenance and warranty to help upgrade consumption.

        In the face of increasingly fierce competition, the popularity of new energy vehicles remains high. According to the data of China Association of Automobile Manufacturers, as of July this year, the cumulative production of new energy vehicles in China has exceeded 20 million. As one of the protagonists of this year’s Chengdu International Auto Show, Hall 10 and Hall 11, where new energy brands are concentrated, will become "special pavilions" for new energy, and new energy vehicle enterprises headed by new forces of building cars will start a competition between technology and strength. Ideality, Weilai, Tucki, Zero Run, Lantu, Gaohe, Extreme Krypton, Zhiji, Aouita, Euler, Extreme Fox, Nezha, AITO, Ai ‘an, Deep Blue, Haobo, Yuanhang and other brands will bring their heavy models to this auto show.

        According to incomplete statistics, at this year’s Chengdu International Auto Show, Zhiji’s brand-new pure electric medium and large SUV and LS6 equipped with 800V fast charging system will usher in the first launch; The polar fox will build the first "parent-child paradise" with the theme of car brand scene, and the koala of smart parent-child car will start pre-sale; Yuanhang Y6 and Yuanhang H8 were officially listed; The whole system comes standard with the second-generation NT intelligent wing door and the high-speed HiPhiY with full-speed active rear wheel steering, which is unveiled as an open-top spacecraft. Extreme Krypton and Song Art Museum jointly build the "Extreme Krypton Art Museum", and the whole product lineup includes extreme Krypton 001-009 and the brand-new X model.

        At the same time, luxury brands such as BMW, Mercedes-Benz, Audi, Lexus, Lincoln, Jaguar Land Rover, Cadillac, Volvo, Janice and finidi will also gather at this year’s Chengdu International Auto Show. Among them, the JYNISES G90 will be listed during the Chengdu International Auto Show; Mercedes-Benz will launch a fierce offensive with the product matrix of "two lines of oil and electricity" to maintain its competitiveness in the high-end luxury market; Jidu Automobile will display automobile robots equipped with high-order intelligent assisted driving in urban scenes; As a luxury electric off-road brand launched by Dongfeng Group, the warrior who participated in the exhibition for the first time will "kick the pavilion" with a powerful and domineering style and a strong mecha style.

        "Made in China" car companies at home — — China FAW, Dongfeng Motor, Changan Automobile, SAIC, Guangzhou Automobile Group, Chery Automobile, Geely Group, Great Wall Motor, BYD, Universiade Automobile, etc. will also show their muscles. The new BJ40 of BAIC will be pre-sold at the auto show; Chery Group will bring its four brands of Chery, Xingtu, Jietu and iCAR to the stage.

        In terms of joint venture car companies, Volkswagen, Peugeot, Citroen, Buick, Chevrolet, Ford, Toyota, Honda, Nissan, Mazda, Jiangling, Hyundai, Kia and other brands are constantly increasing the China market behind the fiercely competitive market, and actively speeding up the pace of "electric shock" in addition to traditional oil cars to boost the competitiveness of the track.

(Editor Zhang Mingfu)

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To celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), the ＂Mid-stream Hit the Water＂ produced by the reception desk premiered tonight!

2024年3月14日 | admin | C3

To celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), a major revolutionary historical TV series "Midstream Hit the Water" produced by the Central Radio and Television General Station, filmed by the TV Drama Documentary Center of the General Station, and contracted by the China TV Drama Production Center Co., Ltd. landed on CCTV-1 for its prime-time premiere tonight!

Guided by the "Red Boat Spirit", the TV series Hit the Water in the Middle Stream tells the historical process of the birth, development and growth of the Communist Party of China (CPC) during the ten years from the May 4th Movement in 1919 to the victory in Jinggangshan in 1928.

An epoch-making road-finding journey

With the theme of "Finding the Way" and narrative from Mao Zedong’s perspective, Midstream Hit the Water portrays more than 100 historical figures with distinct personalities and different fates, vividly shows their thinking and enterprising, ups and downs and choices in a specific historical period, and highlights the great initiative, struggle and dedication of communist party people.

Everything is for the country and everything is for the people. The TV series "Hit the Water in the Middle Stream" focuses on the "initial heart" and "mission" that the Communist Party of China (CPC) kept at the beginning of the founding of the Party.

For this "initial heart" and "mission", the older generation of communist party people threw their heads and shed their blood, pioneered the world, dared to be the first, stood firm in their ideals and persevered, and finally found the correct path of the China revolution.

　　If you don’t forget where you came from, you can open up the future. Only by being good at inheritance can we innovate better.Tonight, follow the TV series "Hit the Water in the Middle Stream" produced by the main station.Tread on the waves and trace this path-finding journey together!

　　The dream glory of a generation of revolutionary pioneers

In order to reproduce the history of the Communist Party of China (CPC) from 1919 to 1928 in a panoramic view and deeply interpret the "Red Boat Spirit", the main creators of the crew uphold the craftsman spirit, adhere to the standards of profound thinking, exquisite art and excellent production, reproduce major historical events with artistic creations of the new era, and strive to hand over an answer sheet that satisfies the audience.

　　Yeming Song, the general director of the play, has directed masterpieces such as Diplomatic Storm, Marshal Peng Dehuai and Ode to Yan ‘an. Screenwriter Huang Yazhou is a national first-class screenwriter, who is good at creating major revolutionary historical themes. His representative works include Deng Xiaoping at a turning point in history, Creation of the World, Sunrise in the East and so on.

In addition, young actors such as Wang Renjun, jeremy, Xi Wang, Kevin Yan, jungle, Qi Kui, Liu Mengke and Terry joined hands with powerful actors such as Wang Zhifei, Dong Yong, Song Jialun, Ma Shaohua, Sun Qian, Liu Zhibing, Xu Yongge, Ding Liuyuan and Yu Yang to explain the revolution for you.The pioneer’s purity of initial heart, truth of doctrine, firmness of belief and beauty of personality.

"Do you remember that when you hit the water in the middle stream, the waves stopped the flying boat!"Lock in the prime time of CCTV-1. Tonight, the TV series "Mid-stream Hit the Water", a major revolutionary historical theme produced by the main station, premiered heavily!　 　 　 　 　 　 　 　 　　

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How should humans and wild animals get along？

2024年3月8日 | admin | C3

　　Author: Zhang Wenjuan (Senior Director of China Ecological Civilization Research and Promotion Association)

　　The severity and complexity of the COVID-19 epidemic far exceeded people’s expectations. Today, the host or intermediate host in novel coronavirus is considered to be related to wild animals such as bats or pangolins. Throughout the world’s major epidemics in human history, almost every time is related to wild animals, which further forces us to reflect: how do humans and wild animals coexist and coexist?

　　On November 16, 2019, at the Daqinghe Bird Rescue Station of Laoting County Wildlife Conservation Association in Hebei Province, the staff released an ordinary horseshoe crab. Xinhua news agency

　　Wild hosts of deadly viruses or bacteria.

　　The struggle between human beings and viruses or pathogenic bacteria has never stopped.

　　Plague is caused by a microorganism named Yersinia pestis. Besides mice, there are other common rodents and wild carnivores as the host animals. Besides these animals, there are fleas parasitic on them. The first recorded plague pandemic in human history occurred in the 6th century A.D., originated in the Middle East, and spread to North Africa and Europe through Egypt, killing nearly 100 million people. At that time, the total population of the world was only over 200 million. The second plague began in the mid-14th century, and in 300 years, the European continent lost 1/3 to 1/2 of its population. The third plague pandemic began in the second half of the 19th century, and it first broke out in Yunnan, China, and then broke out in South China, North China, Northeast China and other countries such as Europe, Asia and Africa.

　　Macaque Guangming Daily reporter living in Qianling Mountain Park, Guiyang City Xu Tanshe/Guangming Picture

　　In 1976, a terrible disease broke out in Sudan and Zaire in West Africa, and the patient died quickly after high fever and systemic bleeding. Scientists found a new virus in the body of the deceased and named it after Ebola, a beautiful river in West Africa. This is a typical zoonotic infectious disease, and mammals such as humans, apes, porcupines, antelopes, monkeys and fruit bats may be infected. Scientific research suggests that fruit bats may be the natural reservoir of Ebola virus.

　　Marburg virus is a close relative of Ebola virus. The virus first appeared in Germany in 1967, 31 people were infected and 7 people died. The source of infection was traced back to a group of African green monkeys from Uganda. The largest Marburg virus epidemic on record occurred in Angola, Africa in 2005, when the mortality rate was as high as 90%. At present, there are 12 outbreaks of Marburg virus, the most recent of which was in Uganda in 2017.

　　SARS, a disaster that is still fresh in our memory, has a mortality rate of 11%. SARS coronavirus is the same as novel coronavirus coronavirus. At first, some people thought civet cats were the host of the virus, but after more than ten years of follow-up research, scientists detected the gene residue of SARS virus in the body of Jutoubat, and thought that Jutoubat might be the real culprit of SARS virus.

　　For thousands of years, as the oldest enemy of human beings, viruses have been coexisting with human beings. Viruses are always threatening human beings, and human beings are constantly developing medicine to conquer viruses. Nowadays, plague has become less attractive, mainly due to the advent of plague vaccine in 1908 and the development of modern biomedicine. However, new viruses are still emerging one after another, and some old viruses are also making a comeback in a mutated way. We have to be on our guard at all times.

　　Pandora’s Box was opened.

　　The deadly virus or bacteria infected by human beings are actually permanent residents of other species. For example, bats carry a variety of viruses, including hundreds of coronaviruses; Wild snakes carry a variety of parasites in the body. If humans are infected, they can cause peritonitis, septicemia, pericarditis, iriditis and other diseases. In severe cases, they will damage many organs and even endanger their lives. Raccoon is the natural host of rabies virus, and many parasites carried in it can cause damage to human intestines and stomach. The wild groundhog, which became popular on the Internet because of the "expression pack", also carries Yersinia pestis and other germs that can cause intestinal, liver and brain damage.

　　Generally speaking, without human intervention, these viruses or bacteria only exist in wild animals. One of the unique qualities of bats is that they are more tolerant of viruses than other mammals. As the only mammal that can fly, bats have a special immune system. In this regard, there is a popular expression on the Internet: "Bats have a high fever of 40 degrees for a long time, and they have sealed the virus for thousands of years by themselves, staying up all night and trying to play a lonely Pandora’s box, so that the virus can coexist peacefully with itself."

　　However, as human beings at the top of the biological chain, they sometimes do the opposite, attacking and hunting wild animals for their own selfish desires, and causing many innocent creatures to suffer.

　　In some people’s eyes, bats, mice, snakes, pangolins, monkeys and other wild animals are all edible and delicious. Wild animals such as Chinese sturgeon, civet cats and pangolins are on the verge of extinction in many areas due to human overfishing and eating. The populations of giant salamander (giant salamander), wild sea cucumber, wild frogs, wild birds, muntjac, musk deer, gecko and other species have declined sharply.

　　Human’s aggression against animals is not only manifested as appetite. In the documentary "The Secret of the Billionaire’s Wardrobe", there is a pair of shoes, only ten pairs are sold worldwide, and the valuation is 20,000 US dollars. The special feature of this pair of shoes is that they are made from the skins of nine kinds of animals, except ostrich skin, crocodile skin, snake skin, and even lizard skin and elephant skin. Luxury brand Hermes has a white platinum bag of Himalayan crocodile, and its flawless leather is actually peeled off from the crocodile.

　　In addition, in the process of rapid industrialization and urbanization, forests are cut down, wetlands are squeezed out, and the habitats of wild animals are artificially occupied and separated … … Human activities increase the probability and speed of viruses or pathogenic bacteria in wild animals spreading to human bodies, especially in cities with high population density, which are more prone to epidemic diseases.

　　It can be seen that we humans have crossed the border of peaceful coexistence with wild animals, destroyed the original balance of nature, and opened the Pandora’s Box for the spread of epidemics, so that viruses or pathogenic bacteria that originally lived in a closed loop can invade the human body, and constantly mutate and recombine, weaving new strains of viruses or bacteria with stronger toxicity and tolerance, which will inevitably give human beings a painful lesson.

　　不打扰，就是最好的相处方式

　　人类和自然界的关系比我们想象的要复杂得多。任何野生动物，无论是濒危的还是常见的，在生态系统中都有独特的功能和定位，其他物种无法取代。因此，要从源头上预防新发传染病，我们能做的，就是不打扰——这也是人类与野生动物相处的最好方式。

　　不打扰的前提，是我们必须学会敬畏自然。中华文明历来强调“天人合一”的自然观，道家崇尚“道法自然”“清静无为”，孔子提倡“钓而不网，弋不射宿”。如今，我国的经济社会发展进入到一个全新的历史阶段，随着习近平生态文明思想的形成、发展与成功实践，我们必须承认自然的主体价值，敬畏自然，敬畏生命。

　　不打扰的内涵，是我们必须学会和谐共生。杜绝不合理的野生动物消费只是最基本的要求，同时还要减少、杜绝对野生动物栖息地的侵扰。在很多人看来，山里没有了野生动物，山还是原来的山。而从生态学的角度看，没有了野生动物，山已经不是原来的山了。一些野生动物的相继灭绝，意味着地球生态系统被破坏，随后，各种自然灾害就会接踵而来。

　　The principle of not disturbing is to keep a scientific and reasonable distance. Just when novel coronavirus was raging, wildlife management stations in some places drove away wintering bats on a large scale; In some places, the dogs in the whole village have been killed, and the number of stray cats and dogs in the city has increased in an instant … … It is our human fault to simply and rudely transfer the blame to other animals. From a painful experience, we should think deeply: what kind of distance should we keep between human beings and wild animals? Wild animals grow freely in their own territory. If it is not human intrusion, how can viruses or pathogenic bacteria invade and endanger human health and even life?

　　The root of not disturbing is to establish a correct value concept. With the continuous expansion of human greed and the increasing ability to capture nature, when what is claimed exceeds the output of nature, the ecological balance will be broken and human beings will face the crisis of losing their survival safety. The rapid development of industrial civilization for hundreds of years has degraded the earth’s biosphere to the brink of collapse. We must establish correct values, take the idea of ecological civilization as the guide, accelerate the formation of green production methods and lifestyles, consciously protect wild animals, maintain ecological balance, and realize friendly symbiosis and harmonious coexistence between human beings and wild animals.

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If you are going to start running, you might as well start with the first 5 kilometers.

2024年2月28日 | admin | C3

5 kilometers is a good distance for people who want to start running.Taking 5 kilometers as the first running goal will not give up because the goal is too far away, nor will it lose motivation because the goal is too easy to achieve.

The distance of 5 kilometers belongs to the goal that you can accomplish with a little effort. You can fully feel the charm of long-distance running at this distance, and the training time will not exceed one hour, and most people can take time to run.

In fact, for those who just started running, the most important thing to learn is how to make your long-term motionless body gradually adapt to training.For most people, as long as they don’t blindly pursue speed and step by step, they can run down 5 kilometers.

When you can run 5 kilometers, you basically have the endurance and physical strength needed for long-distance running. For weight loss, jogging for 5 kilometers basically takes more than half an hour, and the effect is also very good.

Therefore, Lao Wang suggested that no matter what your running purpose is, you can set the first goal as 5 kilometers.

I have done a 5-kilometer running plan before, and it will take 8 weeks to help you gradually transition from running and walking to running 5 kilometers without interruption.

Before starting the plan, there are several points for attention:

1. Training principle: Under the plan of running and walking, gradually reduce the walking time and correspondingly extend the running time. If you feel breathless when running, remember to slow down.

2. If you are over 40 years old and have a BMI greater than 35, or have a family history of heart disease, please consult a doctor first.

3. If your body reaction tells you that the training progress is too fast, you can not rush into next week’s plan, but repeat this week’s plan. Although it takes a little more time, it can minimize the harm and burden to the body and is also the safest way.

4. If the difficulty of the plan is too easy for you and you feel that the progress is too slow, you can go directly to next week’s plan.

The official plan is as follows:

The first week:

For many people, the original intention is to lose weight and promote health, so a large proportion of first runners are heavy people and weak groups. This kind of people’s support system such as muscle ligament and cardiovascular system are still in the initial stage and need to be strengthened, which requires a very careful training plan.

Therefore, it is generally recommended that people who want to start running should start from walking, rather than running directly when they get up. Therefore, our novice junior running plan is to start from walking and transition to running and walking.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 20 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: Cross-training for 20 minutes (spinning or elliptical machine)

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 2 minutes, and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Try to choose a softer venue, it is best to practice on the plastic track of the playground, and don’t run on the hard cement floor.

The second week:

Slightly reduce the amount on the basis of the first week, so that the body has a slightly buffering process.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 20 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 3 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Only by increasing the depth of breathing properly when running can the body’s demand for oxygen be met to the maximum extent. When the depth is strengthened, it is possible to discharge more waste gas and increase the negative pressure in the lungs, thus making inhalation more labor-saving and increasing the inhalation volume.

The third week:

The intensity of this week is higher than that of the first week and the second week. After two weeks of physical preparation, it can generally be completed smoothly.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 25 minutes; 3. Walk for the last 2 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 5 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run for 4 minutes+walk for 1 minute and cycle for 45 minutes; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Always run at a relaxed and comfortable speed. Don’t think of training as a competition. You should be able to speak smoothly, even sing, without panting or breathing difficulties. If you can’t do it, you have to slow down.

The fourth week:

The proportion of running is gradually increasing. It should be noted that the overall training time on Saturday is reduced, but the continuous running time is longer, which will prepare for the prolonged continuous running time in the future.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute, and cycle for 28 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 6 minutes+walk for 1 minute and cycle for 35 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 5 minutes; 2. Walk for 5 minutes+run for 10 minutes; 3. Walk for 5 minutes+run for 5 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Usually, the breathing rhythm of jogging is to breathe every 2- 3 steps and breathe every 2-3 steps. As the distance increases, the fatigue of the body will gradually increase. At this time, you can slow down to adjust the breathing rhythm and try to make yourself run easily while completing the plan.

The fifth week:

The proportion of running has accounted for the bulk of the overall training, and the single duration is getting longer and longer. This means that your endurance has also been enhanced.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 24 minutes; 3. Walk for the last 3 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 7 minutes+walk for 1 minute, and cycle for 32 minutes; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 8 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 8 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:Keeping enough water is very important for your running. It is generally recommended to replenish some water every 15-20 minutes during running. If you run for more than an hour, you can drink a little sports drink to replenish your energy. Of course, if you lose weight, you should drink water.

Week six:

This week, the running cycle has been extended to 40 minutes, and there is only one minute of rest. Come on, it is very close to the goal.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 30 minutes; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 9 minutes+walk for 1 minute and cycle for 40 minutes; 3. Walk for the last 2 minutes to relax.

Friday: rest

Saturday: 1. Walk for 5 minutes+run for 12 minutes; 2. Walk for 2 minutes+run for 12 minutes; 3. Walk for 2 minutes+run for 6 minutes; 4. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If a body part is uncomfortable or injured, stop. Don’t try to "run with pain", this is not the time to compete with your beliefs. Even if someone will do this, it is actually the stupidest thing to do. The more you run, the more you get hurt, which will eventually make you have to spend several times to recover.

Week seven:

You can try to complete the 5 km distance for the first time this week.

Monday: 1. Warm up by walking for 5 minutes; 2. Run for 15 minutes+walk for 1 minute, and cycle twice; 3. Walk for the last 5 minutes to relax.

Tuesday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Wednesday: rest

Thursday: 1. Warm up by walking for 5 minutes; 2. Run for 12 minutes+walk for 2 minutes, and cycle for 3 times; 3. Walk for the last 5 minutes to relax.

Friday: rest

Saturday: 1. Warm up by walking for 5 minutes; 2. Run 5 kilometers continuously; 3. Walk for the last 5 minutes to relax.

Sunday: Rest.

Training tips:If you feel sore after a certain training, take a day off and the plan can be postponed. This is not a bad thing for your health. Rest is also a part of training, which will effectively prevent you from getting hurt.

Week 8:

Continue to consolidate your training results this week.

Monday: 1. Warm up by walking for 5 minutes; 2, running 3 kilometers, capable of running 5 kilometers; 3. Walk for the last 5 minutes to relax.

Tuesday: rest

Warm up on Wednesdays and Mondays by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Thursday: rest

Friday: 1. Warm up by walking for 5 minutes; 2. Run for 5 kilometers; 3. Walk for the last 5 minutes to relax.

Saturday: rest

Sunday: Run as you like, or celebrate!

The ultimate goal of this plan is not only to help you successfully complete 5 kilometers, but also to develop good running habits. Lay a solid foundation for you to successfully complete the 10 km, half marathon and full marathon in the future.

How long did it take you for the first 5 kilometers?

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Gudong outdoor running APP

2024年2月27日 | admin | C3

Gudong outdoor running is a sports mobile phone software, which can track your sports data in real time, provide you with the most reasonable, healthy and effective sports plan, and monitor your sports speed and sports data in real time, so that you can have one more partner on your sports road. Interested friends come and download it ~ ~ ~

The most popular sports fitness and weight loss app in China has been upgraded! Let you experience happiness, technology and fashion, and easily get a bodybuilding figure! Glug exercise to create a revolutionary mobile phone exercise fitness and weight loss system. Not only can you accurately record all kinds of sports, but you can also watch your sports achievements through Weibo, WeChat and other "show" friends, and you can also ask friends around you to exercise, PK and challenge your limits! Chase your dreams! Three major functions set off a wave of overall exercise, fitness and weight loss!

Gudong outdoor running APP 1

1, record every progress, accurate running and cycling record statistics and sports data analysis, to motivate you to become stronger.

2, sports achievement sharing, running track creation, star big coffee, network red man … You are not the only one on the road to sports.

3. You can sign up for famous marathons and cycling events at home and abroad, and you can also send a surprise gift.

4. Brand-new featured pages, all kinds of sports dry goods feed you and become a real runner.

5. How can sports be so professional without equipment? Recommended by elite runners and carefully selected by officials, the quality is guaranteed.

6. Join a suitable running group, keep exercising with the coach, and it is more fun to run together.

7. Professional coaches set courses and make training plans scientifically, and there is always a suitable exercise intensity for you.

8, sports can receive red envelopes for gifts, rewards belong to you who are persistent, and you can also withdraw cash.

9, the introduction of sports grade title system, measure the level of sports, witness the growth of future athletes.

1, the movement is more worry-free, the movement route is tracked intelligently, the movement data is monitored in real time, and various movement types are supported.

2, it is more convenient to get together and run with millions of sports enthusiasts, and sports are no longer difficult to persist.

3, the activity is more fun PK other sports experts, get cards, awards, sports music. Run.

"Data Record" is an accurate record of running, riding and walking and an analysis of sports data to accompany you in your exercise.

"Talent socializing" basks in the news, tells jokes, sends videos, plays live broadcasts, and makes online celebrity … The headline hot spot has been reserved for you.

"Events" is a great fun online and offline event, with a lot of prizes and free equipment evaluation … all kinds of benefits are waiting for you to take away!

"Discover the running field" to find the nearest running holy place to users and show their sports strength. You will be the king of running field in the next city.

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"Equipment optimization" one-stop sports equipment shopping experience, I feel conscience; There are more smart equipment to let sports and technology go together, give you more scientific and effective sports guidance, and be your private intelligent sports expert.

"My wallet" beans and various coupons are waiting for you to collect! Who says running can’t make money? Give you a red envelope and slap them in the face! -Intelligent sports, all in the splash-more interesting and fun to discover, we are waiting for you!

"Sports Encyclopedia" sports dry goods (professional knowledge), online celebrity private goods (sports stories), discount good goods (information comments) … all kinds of goods are available.

The "Training Plan" professional coaching course makes a scientific training plan tailored for you to help you avoid detours in scientific sports.

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Price increase, high-end, investment in China … We read these keywords in the financial reports of international beauty giants.

2024年2月19日 | admin | A1

Reporter | Zhou fangying

Edit | Louchanqin

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Recently, L ‘Oreal, Estee Lauder, Shiseido, Amore Pacific and other beauty industry giants have released financial reports, from which we can get a glimpse of the future changes in the beauty market.

China market, with its vast territory and rapid development, was once a bright spot in the financial reports of international beauty giants, and even became the second center of the whole group outside the local market. However, in the past year, due to the epidemic, offline retail performance was not satisfactory, consumer confidence decreased, and the overall performance of the beauty market in China was not good.

According to the data released by the National Bureau of Statistics, in 2022, the total domestic retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year. This is also the first time that the total retail sales of cosmetics has experienced negative growth in the past 10 years.

This trend is also directly reflected in the financial report of the beauty group which regards China as its core market.

In the six months to December 31, 2022, Estee Lauder’s total revenue dropped by 14% year-on-year, and its net profit halved. The financial report pointed out that it was mainly due to the obvious impact of the epidemic on the Asia-Pacific tourism retail, especially the mainland market in China.

Coincidentally, in 2022, the net profit of Amore Pacific Construction Group, which is still not out of the shadow of the epidemic, nearly halved, down 48.9% year-on-year, and its revenue also dropped by 15.6%. Under the strong performance of double-digit growth in North America and Europe, 60% of the sales in the Asia-Pacific region came from the China market, and the revenue in the China market, which became a burden, fell by 30%.

Although Shiseido Group maintained net sales and core operating profit growth of 5.7% and 20.6% respectively in 2022, its net profit returned to its mother declined by 27.1%. Among them, the revenue of the two pillar markets in Japan and China decreased by 8.2% and 6% year-on-year. However, China market continues to be the largest market of the Group with a share of 24.2% of the Group’s total revenue.

Under a downward trend, only the L ‘Oré al Group has outstanding performance.

L ‘Oré al Group released its 2022 financial report, which showed that its revenue increased by 18.5% year-on-year, and still increased by 23.4% compared with 2019, and its net profit increased by 24.1%. Among them, North Asia’s revenue increased by 14.8% year-on-year, and China’s online sales increased by double digits despite the epidemic. Especially in the field of high-end beauty, the market share of L ‘Oré al China exceeds 30%.

Although the overall performance of the China market was poor last year, the above-mentioned beauty groups are still optimistic about the future possibilities after the China market recovers, and actively invest more in new development directions.

Shiseido Group predicts that the annual sales in China market will increase by 8% in 2023. At the same time, Shiseido Group stated in its latest medium-term strategy "SHIFT 2025 and Beyond" that it will expand its brand portfolio and develop new fields in China.

In fact, Shiseido has been laid out from these two aspects since last year. In August, 2022, after completing the relevant regulatory filing, Ziyue Fund, which was exclusively funded by Shiseido China, invested nearly 100 million yuan for the first time to lead the investment in Jiangsu Chuangjian Medical Technology Co., Ltd., a collagen biomaterial enterprise. In the same year, INRYU, the law of oral beauty brand flow, and SIDEKICK, a men’s skin care brand, officially entered the China market.

In addition to the main business of skin care products and cosmetics, Amore Pacific is also interested in introducing new brands to find new growth points. In December, 2022, Amore Pacific Construction Group said that she would revive GoutalParis, a French perfume brand acquired eleven years ago, and planned to introduce it into the China market.

Perfume fragrance is undoubtedly a hot track in China beauty market in recent two years. The rise of local brands such as Watching Summer and Wenxian DOCUMENTS, as well as the opening of overseas high-end perfumes such as L’Artisan and Penhaligon’s by Artisan prove that there is still considerable room for growth in this segment.

It is worth mentioning that last year, L ‘Oré al also targeted the development of local fragrance field in China. In September 2022, Shanghai Meicifang Investment Co., Ltd., a subsidiary of L ‘Oré al China, announced a minority investment in Wenxian DOCUMENTS. This is also the first venture capital investment of the American side in China since its establishment in early May 2022.

Like Shiseido’s strategy, in addition to local investment, L ‘Oré al Group also introduced a new French luxury cinema brand Carita CARIDAE in August 2022. At present, the brand has opened one boutique in Beijing, Shanghai, Shenzhen and Nanjing.

L ‘Oré al is also deepening the construction of local upstream supply chain. In October of the same year, L ‘Oré al expanded Suzhou Shangmei factory, its clean workshop was officially opened, and the intelligent operation center also broke ground.

In August, 2022, Estee Lauder introduced the hair care brand Aveda to China, and also strengthened the construction of local teams from the upstream supply chain and domestic tax-free channels.

In December 2022, Estee Lauder China Innovation R&D Center was opened in Shanghai. As early as 2005, Estee Lauder R&D Center was established in Shanghai, and was upgraded to Asia-Pacific R&D Center of the Group in 2011. The upgraded China Innovation R&D Center will become an integral part of the group’s R&D network covering Asia, North America and Europe.

Recently, Estee Lauder also announced the establishment of Estee Lauder Tourism and Retail Services (Hainan) Co., Ltd., and the headquarters of the group’s tourism and retail in China will be located in Hainan Free Trade Port. This may help Estee Lauder coordinate and control the huge price difference between tax-free channels and tax-paid channels. For example, according to Xiaohongshu netizens, Estee Lauder in Hainan recently launched a 40% discount on small brown bottles. In the case that the regular price of 100ml small brown bottles in Tmall flagship store is 1870 yuan, two bottles in Hainan duty-free channel only need 756 yuan.

For these beauty groups that have been rooted in China for a long time, the challenge of the China beauty market after a cold rejuvenation is still not small. In order to make up for the lost profits, price increase has become the most direct strategy for many brands to increase their income in the short term. Many international beauty brands, such as Estee Lauder, Lancome, Chanel, Dior and Guerlain, have raised the prices of their products since February 1st.

To sum up, it is the common strategy of international beauty group in China at this stage that high-end brands continue to pay a premium to improve their profit margins, new brands explore growth opportunities in sub-sectors and build local supply chains.

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Heavy! On February 26th, I inquired about the listening test results of college entrance examination language in the summer of 2024.

2024年2月4日 | admin | D4
Reporter Chen Naizhang
A few days ago, Shandong Education Admissions Examination Institute issued the Announcement on Issues Related to the Release of Listening Test Results of college entrance examination language in the Summer of 2024 in Shandong Province, which announced that the listening test results of college entrance examination language in the Summer of 2024 in Shandong Province will be open for inquiry at 10:00 am on February 26th.
At that time, Shandong Education Admissions Examination Institute will send a text message to the candidates, and the candidates can also log in to the results inquiry system of Shandong Education Admissions Examination Institute website (website: https://cx.sdzk.cn/) to inquire the results of the current exam within the specified time.
Candidates who have doubts about their test scores can bring their resident identity cards and admission tickets to the education entrance examination institutions in counties (cities, districts) where they take the test within 2 natural days from the day after the results are announced, and apply for a review of the results.
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From January to New Year’s Eve, what about our festivals and oral folklore？

2024年2月1日 | admin | D4
Cover journalist Li Yuxin
"The sound of firecrackers is one year old, and the spring breeze warms Tu Su." When I heard that this poem began to appear frequently, it goes without saying that the pace of the Lunar New Year is not far away. Looking forward to it for a year, the Spring Festival, which belongs to the most grand traditional festival of China people, is just around the corner.
In the old days, there was a proverb in Chengdu, which was called "carrots are sweet and sweet, and it is necessary to celebrate the New Year when you see them." In fact, for the old Chengdu people, the "New Year" clock has already rung when they enter the twelfth lunar month, that is, the twelfth lunar month. For more than a month before and after the Spring Festival, ordinary people spent it in an atmosphere full of rich flavor of the year and lively joy. From the Laba Festival on the eighth day of the twelfth lunar month, to the "small year" on the 23rd of the twelfth lunar month, and then to the 24th of the twelfth lunar month, "it took Chengdu people more than a month to finish the New Year, and the content of the Spring Festival was very rich." In the description of folklore expert Liu Xiaochang, the joyful and lively flavor of the year seems to reverberate through time and space.
Folk expert Liu Xiaochang
Don’t blame strict and strict, spring and winter pay in the first month.
Slight cold January 5 (the third day of the twelfth lunar month)
Slight cold, the penultimate solar term among the 24 solar terms, is also the fifth solar term in winter. According to "twenty-four solar term", "On the December Festival, the cold at the beginning of the month is still small, so the clouds are big." It shows that slight cold means cold air accumulated for a long time, which means that the weather is cold but not yet extreme. Like great cold, slight summer heat, great summer heat and summer heat, it is a solar term indicating the change of temperature.
The arrival of the slight cold solar terms also means that the coldest time of the year has arrived. According to Liu Xiaochang, as far as Chengdu is concerned, the temperature in the mild cold season is actually lower than that in the severe cold season. "Therefore, there is a saying that a slight cold is better than a great cold. However, whether it is cold or not in the slight cold season in Chengdu does not depend on the solar terms. What is important is to see whether the cold air is strong. "
In this season, walking in the streets and lanes of Chengdu, I suddenly smell a touch of dark fragrance. Don’t doubt that this is the wintersweet that is proudly open and fragrant in the cold winter. "In the slight cold season, Chengdu can be described as a fragrant city." At this time, flower farmers from Gaodianzi in the eastern suburbs, Flower Zhaobi and Baihuatan in the western suburbs, Phoenix Mountain in the northern suburbs and other places, carrying flower baskets and pushing floats, peddling wintersweet along the street …
"For thousands of years, Chengdu people have loved plum blossoms." Liu Xiaochang said that during the Southern Song Dynasty, the poet Lu You lived in Chengdu and wrote a poem "Plum Blossom Jueju", in which he wrote, "When I traveled to the west of Jincheng City, I was drunk for plum blossoms. Twenty miles of incense, Qingyang Palace to Huanhuaxi ". It can be seen that at that time, Chengdu people loved plum blossoms.
The wind and the meaning of the twelfth lunar month have been in spring, and when it is scattered, it has passed my neighbor.
January 10th of Laba Festival (the eighth day of the twelfth lunar month)
Labazhou (Tuyuan Network)
When it comes to Laba Festival, the first thing that comes to mind is naturally the warm and delicious Laba porridge that night. In Liu Xiaochang’s description, the "New Year" of Chengdu people in the old days began from Laba Festival, which is the eighth day of the twelfth lunar month. "In the old days, on the day of Laba Festival, every household in Chengdu cooked Laba porridge, sacrificed ancestors and had family reunion. Everyone in the family eats a bowl of Laba porridge and presents it to relatives and friends to celebrate the family in this form. "
Laba porridge, also known as "seven treasures and five flavors porridge", "Buddha porridge" and "everyone’s rice", is a kind of porridge made of various ingredients. As early as the Song Dynasty, there were written records about Laba porridge. In the Southern Song Dynasty, Wu Zimu’s "Meng Liang Lu" contained: "On the eighth day of this month, the temple was called Laba. Temples such as Dasha have five-flavor porridge called Laba porridge. " Therefore, the history of drinking Laba porridge has been thousands of years.
Liu Xiaochang said that the ingredients of Laba porridge are exquisite. The ingredients for cooking Laba porridge are mostly cereals such as rice, glutinous rice, coix seed and millet, as well as beans such as red beans, soybeans, rice beans, mung beans and kidney beans, or cooked with dried fruits such as red dates, peanuts, coix seed, lotus seeds, chestnuts, walnuts, longan, ginkgo and almonds. "This pot of porridge is very rich in ingredients. In fact, there are far more than eight kinds. How to cook it depends mainly on the family’s family scenery and the income."
The old snow has not disappeared yet, and the new snow has a family.
January 20th of the Great Cold (the 18th day of the twelfth lunar month)
As the folk saying goes, "A slight cold and a great cold, there is no wind and it is cold" and "A slight cold and a great cold, and it is cold in a ball". It can be seen that in the severe cold season, the weather has been extremely cold. Because of the severe cold solar terms, it is generally in the period of "March 9th".
In ancient times, there was no accurate weather forecast, and people passed it on from mouth to mouth, and invented a folk method to calculate the dates of cold days and warm flowers in spring, called "Counting Nine". According to the folk algorithm, the number nine is counted from the date of the 24 solar terms "Winter Solstice", and every nine days is counted as a "nine", and so on. Generally speaking, "March 9th" is the coldest time in a year. There is a saying that "3949, pigs and dogs freeze to death". When you count to nine "nine days", that is, when you count to 9981 days, it will be deep in spring and warm in the day.
The Great Cold is the last of the 24 solar terms. After the severe cold, it will be beginning of spring, and people will usher in the solar cycle of the new year. Because the New Year’s Day is just around beginning of spring, the new year’s flavor is getting stronger when the cold comes. As a result, the customs of the great cold solar terms are mostly related to the Lunar New Year. People "sweep the dust" and "paste the windows", get rid of old cloth and new ones, clean up and wait for the arrival of the new year. At the same time, we should also "go to the market" to buy La Worship supplies and buy new year’s goods.
In addition to the spring thunder in the dark, the snow is not over yet.
Off-year January 2526 (Lunar December 23-24)
As soon as the new year arrives, people are busy sweeping dust and offering sacrifices to stoves. Off-year has always been regarded as the beginning of a "busy year". Due to the different customs in the north and south, the days called "off-year" are different, usually on the 23rd or 24th of the twelfth lunar month. "On the 23rd of the twelfth lunar month, Chengdu people shouted off-year, and on this night, Master Kitchen God was sent to heaven. Every household in Chengdu has to offer sacrifices to the kitchen stove, that is, to the kitchen god. " Liu Xiaochang said.
Yao Wenhan in Qing Dynasty’s Celebration of the New Year’s Eve
Folk sacrificial stoves originated from the ancient custom of worshipping fire. The kitchen god’s duty is to take charge of the kitchen fire and manage the diet. Later, it was expanded to investigate the good and evil in the world, so as to reduce good and evil. The Ci of Sacrificing a Kitchen by Fan Chengda in the Song Dynasty: "According to the ancient legend, on the 24th day of the twelfth lunar month, the kitchen ruler spoke to the sky … and sent you to the Tianmen to get drunk. Don’t go back to the clouds, begging for profit from the market."
"According to folklore, the kitchen god of every household in the past was sent to earth by the Jade Emperor to protect and observe the good and evil of this family. Seeing how many good deeds and evil deeds this family has done in this year, Kitchen God should remember them one by one. On the night of the twenty-third day of the twelfth lunar month, the Kitchen God will go to heaven and tell the Jade Emperor what this family has done in the past year, so as to bring misfortune and happiness. " Liu Xiaochang said, therefore, it is especially necessary to be cautious on this day, especially to warn your own dolls not to swear, so as not to be unclear.
The roar of firecrackers, the old one year has passed; The warm spring breeze came to the new year, and people drank happily the newly brewed tu su wine.
January 31st, New Year’s Eve (29th day of the twelfth lunar month)
When New Year’s Eve arrives, it means that the old year is over and the new year is replaced. Because New Year’s Eve often falls on the 29th or 30th day of the twelfth lunar month, it is also called New Year’s Eve. But this year’s New Year’s Eve, not on New Year’s Eve. As early as more than ten days ago, the topic # Spring Festival in 2022 has no 30th anniversary # on the hot search. According to astronomical experts, this is mainly related to the "Shuowangyue". The change of the moon is called a Shuowangyue once a week, with an average period of 29.5 days. It happens that the twelfth lunar month is a small moon in 2022, so there is no 30. But experts say that as long as the first day of the first month is still there, the night before is New Year’s Eve.
Qing Leng Mei’s "Spring Scene"
On New Year’s Eve, the most important thing for China families is the reunion dinner. For the old Chengdu people, it is no exception. "In fact, since the twelfth lunar month, every household in Chengdu has begun to prepare. Even people who have no money should try their best to cut a few kilograms of fresh meat and make some bacon to hang on the stove. Some people are very capable, making their own cakes, steaming rice cakes and making candy. " Liu Xiaochang described it.
"A meal to send the old age, spicy fresh food miscellaneous a few feast. Happy to be in the sky, a family size and reunion. " In the past, there was a Zhuzhi poem written in Chengdu, which is a true portrayal of the Chengdu People’s League Year. Of course, besides the reunion dinner, there are many traditional customs on New Year’s Eve, such as offering sacrifices to ancestors, putting up Spring Festival couplets, hanging New Year pictures in stick grilles, guarding the old age, and giving lucky money … The heads of families sit around a table and watch the children happily receive the red envelopes. The New Year’s Eve on the table is full of red couplets and window grilles. For Chinese people, a year’s hard work should be for the reunion and warmth of this moment.
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Australian studies reveal the mechanism behind ＂love is blind＂

2024年1月26日 | admin | D4

　　According to Xinhua News Agency, Canberra (Reporter Zhang Jianhua), some people joked that "love is blind". Australian researchers try to find out by scientific means. Their research found that when a person falls in love, the related brain reaction will make people put the lover at the center of their life.

　　Researchers from Australian National University and other institutions recently published a paper in the journal Behavioral Science, exploring the connection between the behavioral activation system of human brain and romantic love.

　　The researchers surveyed 1,556 young people who were in love. The survey questions mainly focused on their emotional reactions to their partners and related behaviors, as well as their attention to their lovers. It turns out that when a person is in love, his brain will make an unusual reaction and put the lover at the center of life.

　　Researchers say that researchers know the role of oxytocin in love, that is, when someone communicates with their lover, oxytocin circulates in their nervous system and blood. Oxytocin, known as "love hormone", is a neurohormone secreted by hypothalamus, which can be secreted by both men and women.

　　The researchers further explained that the reason why lovers become particularly important is because of the combination of oxytocin and dopamine. Dopamine is a neurotransmitter secreted by the brain, which is responsible for transmitting feelings of excitement and happiness. Therefore, it can be said that love activates the pathways related to positive emotions in the brain.

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On the chain of skiing contempt, spending 10 thousand yuan can only be regarded as ＂poor sliding＂

2024年1月25日 | admin | B2
Chifeng Meilin Valley Ski Resort, which has been in operation for ten years, has ushered in the hottest winter.
At 7 o’clock in the morning, 26-year-old Yu Yang got up from the bed of Meilin Valley Hotel, skillfully dressed a whole set of skiing equipment, picked up a snowboard about the same height, passed through Meilin Valley Visitor Center, put down the snowboard and slowly slid to the snow field 500 meters away from the hotel.
Meilin Valley Ski Resort is located in Meilin Town, Harqin Banner, Chifeng City, Inner Mongolia, and it is also the second closest ski resort to Yujia. The average temperature in winter reaches-20℃. According to the White Paper of China Ski Industry in 2020, at least 80,000 people will visit this ski resort in recent winter.
Especially this year, the number of skiers has obviously increased. Under the atmosphere of Beijing Winter Olympics, especially China’s Gu Ailing won the gold medal of freestyle skiing platform in Beijing Winter Olympics, which inspired more and more people’s skiing enthusiasm.
In the past Spring Festival holiday, young people no longer went to Sanya for a holiday, but went to major ski resorts in the north. Skiing is attracting more and more young people to enter the field. In the circle of friends, they are either skiing or on their way to the snow field.
Merchants are also using the atmosphere of the Winter Olympics to dig gold, and the accommodation, catering and ski equipment businesses around the snow field are constantly emerging. As a result, the competition and involution of venues, equipment and technology are also escalating. The equipment of 10,000 yuan is only the basic threshold for skiers. On top of this, the professional training of 15,000 yuan and the coaching qualification of 45,000 yuan are not the highest, but only higher.
Those who ask coaches look down on their own games, those who play with single boards look down on those who play with double boards, those who ski look down on those who take photos and punch cards, and those who run snow resorts are not as good as those who sell equipment and open hotels. On the ski resort, watersheds and chains of contempt are everywhere, and every step of the skier shows his net worth in this circle.
Spending nearly 10,000 yuan in the snow field for the New Year.
On the day before New Year’s Eve, Yu Yang set off from Dalian, arrived in Chifeng by car for seven hours, and directly stayed at Meilin Valley Hotel in the scenic spot.
"During the Spring Festival in Meilin Valley Ski Resort, the price of self-contained ski equipment is one day in 290 yuan, and the hotel accommodation is 615 yuan a day including breakfast. For seven days during the Spring Festival, it will cost 6,335 yuan for accommodation and snow tickets. If the meal is calculated at 100 yuan a day, the most basic travel expenses, accommodation and snow tickets for this skiing will exceed 8,000 yuan together. In addition, there are fuel costs and tolls from Dalian to Chifeng, totaling more than 1,400 yuan. " Yu Yang told the reporter of Phoenix WEEKLY Finance that he had spent nearly 10,000 yuan on a seven-day skiing trip.
Born in the northeast, Yu Yang was a skier in college. Living in Dalian, he has been to Chongli in Hebei and Yongji in Jilin to satisfy his skiing desire, in addition to the ordinary leisure ski resorts in the city.
"The snow season is too short and precious. I am on the snow field every weekend. During the Winter Olympics, I must find a better snow field to have an addiction."
According to the official WeChat introduction of Meilin Valley Ski Club, during the Spring Festival, the price of accommodation and skiing for two people is 1,400 yuan a day, with an average person in 700 yuan. If two people travel together, the cost performance will be higher than that of going alone.
Nevertheless, as the Meilin Valley Ski Resort, the price is much cheaper than Chongli.
According to the official platform of Chongli Wanlong Ski Resort, the snow ticket for two days on weekdays and weekends in the 2021-2022 snow season is 1,050 yuan, and the price for two days and one night of Shuanglong Hotel plus skiing ranges from 1,880 yuan to 3,350 yuan.
According to the pictures shared by consumers before, the price of snow tickets for two days on weekdays and weekends at Chongli Wanlong Ski Resort in the snow season of 2020-2021 is about 680 yuan, and the price for two days and one night at Shuanglong Hotel ranges from 1,269 yuan to 2,269 yuan. According to this price comparison, in the snow season of 2021-2022, the snow ticket price of Chongli Wanlong Ski Resort rose by about 54%, and the accommodation price rose by about 44%.
Although skiing is not a cheap sport, under the influence of the winter Olympic atmosphere, many areas have sought to take advantage of ice and snow to go out. In December, 2021, the advertisement of Changchun Ice and Snow Festival has reached the gate of Beijing Jianguomen subway station, and there have been many advertisements and publicity activities with the theme of ice and snow sports in Sanlitun.
The configuration of the snow field is also trying to upgrade. For example, Chifeng Meilin Valley, Chongli Taiwu Ski Resort and so on, hotels, restaurants, hot springs, cinemas and other supporting facilities are readily available, which has changed from a sports ground to a holiday resort.
The live video shot by Yu Yang to reporters shows that there are still many skiers who shuttle back and forth on the snow field on the third day of the New Year’s Day. You can even see some children.
At Chongli Taiwu Ski Resort, Ms. Zhou from Beijing is having a good time with her two sons. She and her eldest son skied on the advanced track in tandem, while the younger son was being taught the primary skills by the coach on the primary track.
"Taiwu has Marriott, Hyatt, and a family multi-bedroom apartment. The accommodation is the best among several snow resorts. There are also hot springs, relaxing in a hot spring after skiing, and watching movies. There are many choices for leisure activities. " Ms. Zhou said.
Single board looks down on double board, and skiers look down on punch cards.
The temperature of the Meilin Valley Ski Resort in Chifeng keeps between -10℃ and -20℃ all the year round. However, Yu Yang, who has just galloped down the advanced snow trail, looks radiant and ruddy.
"I’m sure it’s not cold. It won’t be cold to ski. Moreover, I wore three layers inside and outside. First, the quick-drying clothes are very tight and close to the body, which can lock the body temperature. This set of quick-drying clothes costs 3,000 yuan. I put a thermal underwear on the outside of the quick-drying clothes, and then I put a shin warmer and a warm baby in the ski suit, fully armed. "
Yu Yang said that he is a "poor skater" in the purchase of ski equipment. Based on the principle of ensuring professionalism and saving money, he did not excessively pursue famous brands. He showed his annual bill for ski equipment to reporters.
"ATOMIC snowshoes are almost 3,000 yuan, BURTON snowboard is about 3,500 yuan, snow goggles is 1,200 yuan, second-hand Bern helmet 500 yuan, a set of X-bionic quick-drying clothes is 3,000 yuan, BURTON’s second-hand board fixer was found at that time, more than 1,000 yuan, ski suit 800 yuan and protective gear 800 yuan. Overall, these basic equipments add up to almost 13,000 yuan. "
This is obviously not the poorest way to play. Mu Zi, a college student in Beijing, shared the raiders on Little Red Book. It shows that with the full-time college student ID card of Chinese mainland, you can make an appointment for free skiing through the Wanlong Holiday Paradise service number. You only need to pay 20 yuan insurance, and you can even make an appointment for several days, and you can make an appointment twice a month. In addition, the round-trip toll from Beijing to Prince Edward City only needs 190 yuan, college students only need 100 yuan for one day to rent ski gear, and the average person in the surrounding homestays is 80-100 yuan. The student party with limited living expenses can also experience the joy of skiing with a budget of 500.
In terms of input cost, skiing seems to be a sport of "no cap on the top and no limit on the bottom".
At the top of the ski circle, it is natural to go abroad to the ski resort under the Swiss Alps, where there is unparalleled pure beauty and the best powder snow in the Alps. Britain’s Prince Charles, Prince William and Princess Kate are all frequent visitors here.
In China, Yabuli in Northeast China is a resort frequented by entrepreneurs. With the opportunity of the annual Yabuli Forum, many business tycoons have competed on the resort, and their momentum and influence are no less than the dinner during the Wuzhen Internet Conference.
Among them, Wang Shi, the founder of Vanke, experienced skiing for the first time in 1996 at Yabuli Snow Resort. According to a "Yabuli Forum Skiing List" circulating on the Internet, during a recent Yabuli Forum, Ma Yun, Lei Jun, Li Yanhong, Wang Shi, Li Guoqing and other business tycoons all appeared on the skiing list.
Distinguish between high-end and low-end, the price of ski resort and ski equipment is the first watershed, followed by gameplay.
"Please ask the coach to look down on his own play, and those who play single board look down on playing double board." Yu Yang told the reporter of Phoenix WEEKLY Finance that the skiing circle has such an unwritten ranking. Comparatively speaking, it’s easier to get started with double boards, while it’s more exciting with single boards.
However, skiers living abroad believe that the advancement of double boards can better reflect the technical level. "Many foreigners who go skiing in the Alps abroad are more popular with skateboarding." In the snow season of 2020-2021, Ms. Wang and her friends signed up for a ski course of a famous ski instructor in London, and she studied snowboarding. "When I went skiing in Switzerland, only old people skated on the single board, or the double board was fast."
Whether it’s a single board or a double board, everyone will feel the excitement brought by the sudden surge of adrenaline when they sprint down from the top of the high-grade road.
As for technology, skiers who have reached a certain stage can take the CASI coaching certificate in the Canadian skiing system. Level 1 is the most elementary coaching level. You can teach skiers at the elementary level by winning the Level 1 certificate.
Yu Yang said that the process of textual research and driving test is similar, and both need to receive training for a period of time. CASI coaching certificate includes four levels, first study and then test.
According to the official WeChat of Maple Ski Industry, the CASI coaching certificate training institution, the certification fee for Level 1 coaching is 7,200 yuan for 5 days, and the training place is Wanlong and Fulong Ski Resort in Chongli. According to preliminary estimates, the prices of snow tickets in these two places are already above average in China. Coupled with transportation, tickets and accommodation costs, the cost of obtaining this ski instructor certificate is at least 15,000 yuan.
Such a price is still "someone outside the person." Ms. Wang and her friends signed up for another skiing course in Britain. The whole course has ten lessons, and the price is 5,000 pounds (about 45,000 yuan). The coach promised to reach the L1 level of junior coach after the whole course. However, when asked if she has reached such a technical level now, Ms. Wang said with a wry smile: "I only went to class two or three times, and I don’t have time to go there again." But I will feel that I have taken a class, and I am confident when I go skiing with my friends in Switzerland. "
Different ski resorts, different consumption levels and technical levels have formed different classes of skiing. But there is a class that all skiers despise, that is, the "online celebrity" posing in the snow field.
Zhang Yiqing (pseudonym) is a self-media anchor in Hangzhou. This winter, her company specially arranged for her to go on a business trip to Wanda Ski Resort in Changbai Mountain, Jilin Province to shoot short videos on skiing-related topics.
"I never liked outdoor sports before. I couldn’t run 800 meters in college, but I went to work." Zhang Yiqing said. According to the work arrangement, she stayed at Park Hyatt Hotel in Changbai Mountain all the time, mainly learning a few simple moves, wearing brand ski clothes and taking some beautiful photos with sports bra. "I have to say that the snow field is really out, and later the short video works are also a little hot."
But in Yu Yang’s view, such behavior is unsafe on the one hand, and misleading ordinary skiers on the other.
"These people are not serious about skiing, and it is very dangerous to pose on the snowy road; There are still many beautiful women wearing cool clothes. Taking such photos on social platforms will mislead people who don’t understand skiing, thinking that skiing doesn’t need to wear a lot. In fact, it is very important to keep warm during skiing. "
It is difficult to make a profit on the ski resort, and the equipment sells well.
The skiing atmosphere didn’t just rise this year. Foreign media quoted domestic data in China, showing that in 2015, when Beijing won the bid to host the 2022 Winter Olympics, the number of skiers in China had reached 12.5 million, and since then, it has doubled to 26 million.
According to the data of the State Sports General Administration, by 2025, the total scale of China’s ice and snow industry will reach 1 trillion yuan.
Enterprise survey data show that by the end of November 2020, there were 5,008 ski-related enterprises in China, including 1,684 ski-related enterprises. Harbin has become the largest city with 416 ski-related enterprises, while Zhangjiakou and Beijing rank second and third. Judging from the ranking of provinces, Hebei, Heilongjiang and Guangdong rank in the top three, and the three northeastern provinces account for 27% of the country.
Despite this, in the past few years, the key word around large snow resorts has always been "loss".
According to public reports, Wanlong Ski Resort in Zhangjiakou has been losing money for ten years since it opened in the 2004-2005 snow season. In the meantime, only in the 2014-2015 snow season, influenced by Beijing’s bid to host the 2022 Winter Olympics, it made a profit for the first time. After 2017, Wanlong lost money again.
Zhang Litao, general manager of Chongli Fulong Ski Resort, once worked in Taiwu Town. He told the reporter of Phoenix WEEKLY Finance that the ski resort is a means to attract guests, and the profit point is not by selling snow tickets, but by consumer behavior other than skiing. As a complex of lifestyles, the ski resort wants to attract not all skiers, but skiers, junior high school skiers and middle-class families with children, and turn skiing into a holiday habit for middle-class families, which is as popular as playing golf.
"According to this goal, the design of the ski resort must emphasize fun and fashion." Zhang Litao said, "Advanced trails only account for 30%, and snowy trails pay attention to visual and entertainment effects. There is a theme sculpture on the mountain, which will change every year. A DJ square is built in the middle of the snow field to render the snow field with music. The town’s fun park is divided into four difficult areas: black, pink, blue and orange, which not only improves skiing skills, but also allows more people to experience skiing fun. "
Indeed, outside the snow field, what is really hot is the business of equipment sales, accommodation and catering, and even the surrounding housing prices. After the successful bid for the 2022 Winter Olympics, the house price of Chongli in Zhangjiakou generally soared to more than 10,000 yuan/m 2, and even individual projects reached 30,000 yuan/m 2.
"In 2015, the number of guests with their own skis did not exceed 20% of the total number," a coach of Dalian Happy Snow World told the reporter of Phoenix WEEKLY Finance. "Now more than half of the guests enter the ski resort with their own equipment, and the number of single boards has exceeded that of double boards. Snowsuit helmets are basically self-contained, and there are many fashionable and big-name figures. There are more and more young people, the market is rich, and the new generation of consumption power has also risen. "
According to the data of Tmall platform, during the "Double Eleven" period in 2021, the sales of ski products increased by 120% year-on-year. The data recently released by AliExpress, a cross-border e-commerce platform, also shows that in the fourth quarter of 2021, the overseas sales of ski products in China increased by over 60% year-on-year.
"Most experienced skiers start by renting equipment. Generally, the ski resort package includes the cost of renting clothes and ski gear. However, after having certain skiing experience, they usually choose to buy it themselves. "
Fashion luxury brands and high-end sports brands are striving to seize this market opportunity. Luxury brands such as LVMH, Gucci, Prada, Dior, etc. have also spared no effort in the huge white market, and rushed to launch joint-name ski suits, snowboards and other equipment. A snowboard in LV costs 40,000 yuan, which is 10 times that of ordinary professional ski brands.
The financing of the ice and snow industry is also reflected in related industries. In 2021, social APP Slippery received a 40 million yuan A round investment from Gaochun, and Aoxue Culture, which owns two ski equipment brands of "Zero Summer" and "NOBADAY", completed the A round financing in October 2021, with an amount of tens of millions of yuan; SNOW 51 also completed the A and A+ rounds of financing in the same year, with an amount exceeding 100 million yuan.
In fact, under the hot atmosphere, the snow field is not worried about passenger flow. However, the profitability of the ski resort depends on the construction of hardware facilities and the improvement of basic service capabilities.
For families with children, Taiwu team set up a children’s ski service center. When parents ski, they entrust their children to the service center, where there will be children’s instructors to teach skiing.
"In the future, these children from middle-class families who were brought to ski vacations will be the backbone of China’s ski market in the next two decades." Zhang Litao said.
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