Cctv newsAt 06: 50 on October 22, 2023, Hainan Meteorological Bureau issued a three-level rainstorm warning: due to the easterly jet, in the past 24 hours, some towns and villages in Qionghai, Wanning, Qiongzhong and other cities and counties experienced precipitation of more than 100 mm, and it is estimated that in the next 24 hours, most towns and villages in Qionghai, Wanning, Qiongzhong, Tunchang and Ding ‘an will experience precipitation of 80-150 mm and local area of more than 220 mm. In addition, some towns and villages such as Baoting, Lingshui, Wenchang, Danzhou, Baisha and Sanya will have precipitation of 50-80 mm. Please take precautions.

　　The Department of Natural Resources and Planning of Hainan Province and the Meteorological Bureau of Hainan Province jointly issued the meteorological risk warning of geological disasters at 10: 00 on October 22, 2023: According to the previous rainfall situation of Hainan Meteorological Observatory and the rainfall forecast for the next 24 hours, it is estimated that in the next 24 hours (from 12:00 on October 22, 2023 to 12: 00 on October 23, 2023), the whole territory of qionghai city will be in Longgun Town, Sangerluo Town, Beida Town and Qiongzhong County of Wanning City. Please ask the above-mentioned cities, counties, township governments and relevant departments to do a good job in geological disaster prevention.

　　Weather reality

　　Affected by the easterly jet, from 08: 00 on October 21 to 08: 00 on October 22, heavy rain to heavy rain occurred in some parts of eastern, central and northern Hainan Island, while moderate rain and local heavy rain occurred in other areas. The rainfall in 61 townships (districts) in 12 cities and counties of Qionghai, Ding ‘an, Wanning, Qiongzhong, Tunchang, Haikou, Wenchang, Lingao, Sanya, Sansha, Chengmai and Ledong exceeds 50 mm, and the rainfall in 31 townships (districts) in 7 cities and counties of Qionghai, Ding ‘an, Wanning, Qiongzhong, Tunchang, Haikou and Wenchang exceeds 100 mm.

　　weather forecast

　　Hainan Provincial Meteorological Observatory predicts that,From 22nd to 24th, due to the influence of easterly jet, there was persistent heavy precipitation in Hainan Island. On the 25th, the easterly airflow weakened and the whole island turned into scattered shower weather.The specific forecast is as follows:

　　Land aspect：

　　From 22nd to 24th, affected by the easterly jet, there were heavy rains to heavy rains and local heavy rains in the eastern and central parts of Hainan Island, heavy rains and local heavy rains in the northern and southern parts, showers and local moderate to heavy rains in the western part. The highest temperature in the eastern half of Hainan Island is 23 ~ 27℃, and the lowest temperature is 19 ~ 23℃. The highest temperature in the western half is 26 ~ 30℃, and the lowest temperature is 18 ~ 25℃.

　　It is estimated that the accumulated rainfall in Wenchang, Qionghai, Qiongzhong, Tunchang and Wanning will be 200-300mm from 08: 00 on October 22nd to 08: 00 on October 25th, the local area will be 450mm, Haikou, Chengmai, Ding ‘an, Baoting, Lingshui and Sanya will be 100-180mm, and the rest cities and counties will be 50-80mm.

　　On the 25th, the easterly airflow weakened, and the whole island was cloudy with scattered showers. The highest temperature rose slightly, and the lowest temperature changed little.

　　Ocean aspect：

　From 22nd to 24th, the winds were 6-7 and the gusts were 8 in the Beibu Gulf, around Hainan Island, and near Xisha and zhongsha islands. Near the Nansha Islands, the wind is 5 ~ 6 and the gust is 7.

　　On the 25th, the winds in the Beibu Gulf, the sea around Hainan Island, and the sea near Xisha, Zhongsha and Nansha Islands weakened to 5-6, and the gust was 7.

　　The meteorological department of Hainan Province reminded

　　(1) Due to the heavy accumulated rainfall in the early stage in the eastern half of Hainan Island, the soil moisture in some areas was close to saturation, and there was continuous heavy precipitation in the eastern half of Hainan Island from 22nd to 24th. Relevant departments need to continue to take precautions against secondary disasters such as farmland waterlogging, mountain torrents, floods in small and medium-sized rivers and geological disasters in this area, and strengthen risk prevention such as floodbridges, floodways and mountain roads.

　　(II) Cities are prone to waterlogging risk, so it is necessary to pay special attention to the safety of underground facilities such as underground garages and underpasses, strengthen risk prevention in high-risk areas such as dangerous houses, slopes, simple sheds, rivers and hidden danger points of geological disasters, and strengthen supervision and hidden danger investigation in key places such as tourist attractions and construction sites.

　　(3) It is necessary to strengthen the inspection of reservoirs, pay attention to the limited water level of reservoirs in flood season, and pre-discharge measures can be taken in time for high-level reservoirs.

　　(4) Harvest mature late rice in time to prevent grain germination and rot caused by precipitation. After the rainstorm, the fields that plan to plant melons and vegetables will be drained in time to prepare for cultivation. Early-maturing litchi is easy to shoot autumn shoots after multiple rounds of precipitation, so fruit farmers should do a good job in controlling the shoots.

　　-Israel invaded Lebanon

　　On June 6, 1982, on the pretext that its ambassador to Britain was assassinated by Palestinian guerrillas, Israel dispatched more than 100,000 army, navy and air force to launch a large-scale attack on the Palestine Liberation Organization guerrillas and Syrian troops in Lebanon. It took only a few days to occupy half of Lebanon. This is the biggest war between Israel and Arab countries since the death of four Middle East wars, and it is called the "Fifth Middle East War".

　　War background

　　Generally speaking, the cause of the Lebanon-Israel war is still the continuation of the Palestinian dispute. The main purpose of Israel’s invasion of Lebanon is to destroy the Palestine Liberation Organization, seek to establish a pro-Israel regime in Lebanon and crowd out Syrian troops in Lebanon.

　　In order to establish their own country, the Palestinians established the Palestine Liberation Organization in May 1964 and launched a war with Israel. The PLO guerrillas are based in neighboring Arab countries, mainly in Syria and Lebanon. In 1970, the headquarters of the PLO and the main guerrilla force led by it entered Lebanon from Jordan, and later directly intervened in Lebanon’s domestic struggle, propped up and armed Islamic forces, and cracked down on pro-Israel Christian forces, gradually taking control of southern Lebanon and Beirut, the capital, and becoming a "country within a country". And build military facilities, attack and shell northern Israel from time to time, especially in the fourth Middle East War, the PLO guerrillas assisted Egyptian and Syrian troops to launch guerrilla warfare and attacked Israeli military bases, warehouses and radar stations. Become a menace to Israel.

　　In 1982, Israel felt that the time had come: first, the war between Britain and Oman broke out and became the focus of international attention; Secondly, the Iran-Iraq war continues, and the two countries have no time to take care of it. There are contradictions between Arab countries that support Iran and Iraq, and the Arab world has been torn apart; Third, the domestic situation in Syria, which may support and cooperate with the PLO in the war, is unstable, and there are also contradictions between Palestine and Syria; Fourth, we can use the pro-Israeli forces in Lebanon-Christian armed forces; Fifth, after the return of Sinai Peninsula, Egypt and Israel have reached a settlement, and Egypt will not get involved in the war.

　　Military forces of all parties before the war

　　I. Armed forces in Lebanon

　　1. PLO Armed Forces

　　The PLO armed forces are mainly PLO guerrillas, with a total of about 25,000 people (including 6,000 field troops), which are organized into 50 battalions, 300 tanks, 300 armored vehicles and 1,100 guns.

　　Distribution of main forces: there are about 6,000 troops in the western part of Beirut, 8,000 troops in various positions in the south, 5,000 troops in the Bekaa Valley, and the rest are deployed in northern Lebanon. The PLO guerrillas have more than 400 warehouses in southern Lebanon, storing a large number of weapons, ammunition and other military supplies.

　　2. Syrian Army in Lebanon

　　2 armored brigades, 2 mechanized infantry brigades, 1 assault battalion and air defense units, totaling 30,000 people. After the war broke out, four more brigades were invested, bringing the total strength to 46,000, with 900 tanks, 600 armored vehicles and 350 planes.

　　The main forces are subordinate to Bekaa Valley, Jazzin Region and Shufu Mountain. Some troops are stationed in Beirut West Zone, Tripoli and major towns along the strategic road from Beirut to Damascus.

　　3. United Nations peacekeeping forces

　　It consists of 7,000 troops from France, the Netherlands, Norway, Fiji and Nepal, and is stationed on the common border between Lebanon and Israel.

　　4. Lebanese government forces and various armed forces

　　There are more than 23,700 Lebanese government troops, including one mechanized infantry brigade, one armed reconnaissance battalion, nine infantry battalions, one artillery battalion, more than 200 armored vehicles and 230 guns. In addition, it is also equipped with "Milan" and "Tao" anti-tank missiles. It is mainly stationed in the eastern part of Beirut and parts of northwest Lebanon.

　　In addition to government forces, there are more than 40 armed forces in Lebanon, mainly including:

　　(1) The Muslims armed Shiites, Druze and Sunnis, with a total of about 20,000 full-time armed personnel, are in opposition to the Christian Pike Party.

　　(2) haddad militia is a pro-Israel force, with about 36,000 people, deployed in the 8-10 km zone of Lebanon on the border with Israel.

　　(3) The Christian Phalangist militia, led by Bacher Gemayel, has more than 40,000 people, and is stationed in the east of Beirut, north of Beirut-Damascus highway and northwest Lebanon.

　　Second, the Israeli army

　　There are 15 brigades, more than 100,000 people, 1,500 tanks, 1,500 armored vehicles, 400 planes and more than 20 ships.

　　War course

　　In the first stage (June 4-13), Israel launched a full-scale attack, and the PLO and the Syrian army suffered heavy blows, and the Israeli army surrounded the western part of Beirut.

　　On June 4, Israel dispatched planes to attack Beirut and the PLO guerrilla base in southern Lebanon.

　　At 11 o’clock on June 6, the Israeli army dispatched four brigades with about 20,000 people. After five hours of artillery and aviation fire preparation, with the support of helicopter gunships, naval, air and artillery fire, it launched a sudden attack on the PLO guerrillas in the west, middle and east on the front of 53 kilometers wide.

　　1, the ground forces attack

　　The West Road is the main direction of the Israeli army, and has invested more than five brigades. The first echelon, with two armored brigades, each with 200 tanks and armored vehicles, set out from Nahariya and Rushhanikla, surrounded Sur in Nakura and Bint Jubail through the areas controlled by haddad militia and United Nations forces, and launched siege fighting with the cooperation of airborne troops and landing troops and Lebanese haddad militia. At that night, it carried out street fighting and was attacked by the PLO guerrillas. Two brigades of the second echelon (an armored brigade and a mechanized brigade) entered the battle at 1800 hours, and one of them moved eastward to cooperate with the middle road; A brigade marched northward to encircle the PLO guerrillas south of the Litani River. On the 8th, the third echelon of the Israeli army entered the battle, continued to attack the north and surrounded Damour. However, to the south of the city, Saadia, only 19 kilometers away from Beirut, was stubbornly resisted by the PLO guerrillas, and its northward advance was blocked. On the 9th, West Road Israeli troops occupied Sidon and Damour, and landed in Halda with a battalion of troops. When the PLO troops retreated from Damour, they blew up the bridge. On the 10th, the Israeli army, consisting of 6 brigades, 35,000 men and more than 300 tanks, with the cooperation of Christian right-wing militia from the north, besieged Beirut and bombed Beirut’s western and southern suburbs international airports in turn. Israeli ships blocked Beirut from the sea. The PLO made great efforts to strengthen the defense in Beirut West Area and repelled the Israeli attack at the international airport and Halda area. The PLO armed forces killed Major General Yekutiel Adam, the commander-in-chief and deputy chief of staff of the Israeli army near Damour. On the 11th,The main force of the Israeli army arrived near Beirut International Airport, and the other part fought against the Syrian army. In order to negotiate with the PLO, Syria declared a ceasefire with Israel according to Israeli conditions when the PLO was in extreme difficulties, and the ceasefire took effect at 12 o’clock local time. Since then, Syria and Israel have stopped fighting. On the 12th, the Israeli army continued to attack the PLO position in the southern suburbs of Beirut, which met with stubborn resistance from the PLO armed forces. At 19: 00 GMT, the ceasefire between Israel and Palestine came into effect. Seven hours later, the two sides opened fire again. On the 13th, the Israeli army entered the eastern part of Beirut, and immediately, with the cooperation of the Phalangist militia, the Israeli army surrounded about 8,000 PLO guerrillas in the western and southern parts of Beirut.

　　With the middle road as the direction of assist, a brigade, the first echelon of the Israeli army, set out from Shemola area on the morning of 6th, crossed Haldali, surrounded Fort Shojaei, and the main force Nabatiyah attacked. On the afternoon of the same day, the Israeli army began to storm Fort Shojaei and conquered it at dawn on 7th. An armored brigade of the second echelon entered the battle, besieged Nabatiyah with the cooperation of paratroopers, and broke into the city at 9: 00 on the 7 th. A small number of troops started street fighting with the PLO guerrillas, and the main force continued to advance northward, and the day before yesterday, it went out to Jiejin area. With the cooperation of the Israeli army on the East Road, after the capture of Jiejin City, they divided into two roads, all the way west, and participated in the siege of Zahrani and Saida; Journey to the south, attacking Syrian armored forces in Shufu area, launched a tank battle with Syrian army there. The Syrian army lost 150 tanks. On the 9th, Israeli troops parachuted near Aindala. With the cooperation of airborne troops, the ground troops captured Aindala, and then took control of the Beirut-Damascus highway.

　　East Road is the containment direction, and an armored brigade of the first echelon of the Israeli army launched an attack on Sheba. Later, it developed an attack on the Bekaa Valley, containing and monitoring this direction, and cutting off the ties between the PLO guerrillas and the Syrian army. On the 7th, after the first echelon captured Sheba, the second echelon entered into battle and launched an attack on Hasyaba. After succeeding, it launched an attack on Syrian defensive positions in Lasia and Kaukaba. On the 8th, after capturing the towns of Lasia and Kaukaba, they marched northward along the west side of Bekaa Valley, pointing to the last section of Beirut-Damascus Highway, in an attempt to cut off the Syrian army’s retreat and block reinforcements. On the 10th, the Israeli army fought fiercely with the Syrian army in the east of Lake Karun, killing an armored brigade of the Syrian army. From September 9 to 11, Syria lost about 150 tanks in the battle.

　　2. Air combat in Bekaa Valley

　　In order to seize the air superiority, Israel decided to attack Syria’s missile base in Bekaa Valley to eliminate its air defense capability. This is also one of the main purposes of the Israeli invasion of Lebanon.

　　Bekaa Valley is located in the eastern part of Lebanon near the Syrian border. It is a long and narrow strip from south to north. The mountains on both sides of the valley are continuous and the terrain is dangerous. The main ground troops stationed in Lebanon are deployed here. In order to protect this unit from Israeli air strikes, Syria has deployed air defense units with Sam-6 missiles as the main equipment in the Bekaa Valley since May 1981.

　　At about 2 pm on June 9, the Israeli army dispatched 96 F-15 and F-16 fighter planes for high-altitude cover, and under the command of E-2C early warning aircraft, F-4 and A-4 attack planes bombed the missile base in the Bekaa Valley violently.

　　When the Syrian army learned of the Israeli air raid, it dispatched more than 60 MiG-21 and MiG-23 fighter jets from all over the country, gathered in Bekaa, and launched an air battle with the Israeli army. Due to the electronic interference of the Israeli army, the Syrian army aircraft lost contact with the ground after taking off, and the anti-aircraft missiles also lost control after launching. The quality and equipment of Israeli pilots were better than those of the Syrian Air Force, and they took the initiative in the air. However, the Syrian Air Force was inflexible in tactics and relied too much on the command of the ground command post, resulting in passive beatings in the air. On the first day of air combat, the Israeli army destroyed 19 positions of Syrian air defense missile company and shot down 29 Syrian aircraft. On the 10th, the Israeli army dispatched 92 planes of various types to attack the Syrian army’s Lebanese command post and the nearby air defense missile base. The Syrian army took off 52 planes to fight, and as a result, 25 planes were shot down and 7 air defense missile companies were destroyed. Syria has been operating in the Bekaa Valley for more than 10 years, and the air defense system costing $2 billion was destroyed, while Israel lost only 10 aircraft, including 6 drones and helicopters.

　　It took only eight days (June 6-13) for the Israeli army to advance more than 90 kilometers, occupy about 3,000 square kilometers of Lebanese territory, destroy all the bases of the PLO guerrillas in southern Lebanon, wipe out a large number of PLO effective forces, seize all the PLO warehouses in southern Lebanon, and surround the PLO headquarters with 2,000 people and 5,000 armed men in the west and south of Beirut. At the same time, it dealt a heavy blow to the Syrian army.

　　In the second stage (June 14th-September 15th), the PLO withdrew from the west area of Beirut, and the Israeli army won.

　　On June 14th, after fierce fighting, the Israeli army took control of the runway of the international airport. On June 16th, with the cooperation of the Phalangist militia, the Israeli army captured the Science College Building, an important stronghold for controlling the airport. On the 17th, the Israeli army shelled the international airport and nearby areas, took control of Hadile International Airport, and further reduced the siege of the PLO headquarters. On the 18th, the Israeli army announced a ceasefire to the besieged PLO, but demanded that it lay down its arms and withdraw from Beirut, which was rejected by the PLO. On the 22nd, the Israeli army attacked the Syrian army again, and occupied Hamdoon, forcing the Syrian army to retreat, thus tightly controlling the west area of Beirut.

　　From June 26th, the Israeli army continued to strengthen its troops surrounding the West Beirut and its defense against the Syrian army. By July 18th, the troops surrounding the West Beirut had increased to about 35,000 men in seven brigades, with about 700 tanks and 710 large-caliber artillery pieces. Trying to cooperate with political negotiations with military pressure, forcing the PLO to withdraw from Beirut West Area.

　　On June 27th, the seventh emergency special session of the General Assembly adopted a resolution demanding that Israel cease fire immediately and withdraw its troops from Lebanon unconditionally. At this time, in order to preserve its strength, the PLO agreed to leave Beirut West. On the 28th, the PLO put forward three conditions for Israel to withdraw from Lebanon: (1) Israeli troops should withdraw 5 kilometers from the south of Beirut; (2) Keeping a symbolic Palestinian military unit in the Lebanese army; (3) Keep the political structure of the PLO in Beirut. Israel rejected these three conditions, demanding that relevant PLO groups must surrender their arms to the Lebanese Army and all PLO members should withdraw from Beirut and Lebanon. On July 6, the PLO refused to be escorted by the US military, demanding that a multinational peace force be deployed in Beirut to escort the PLO armed forces to evacuate safely. On August 1st, the Israeli army captured the international airport, entered the museum area in the west area of Beirut on the 4th, surrounded the PLO headquarters building on the 5th, and bombed the PLO headquarters building on the 6th. During this period, the Israeli army also bombed the Bekaa Valley.

　　On August 12th, PLO announced its willingness to withdraw from Beirut West Zone. From August 21st to September 1st, more than 12,000 PLO headquarters and guerrillas were evacuated from Beirut West Zone to eight Arab countries including Jordan, Iraq, Tunisia, Sudan, Syria, Algeria, South Yemen and North Yemen. 25,000 Syrian soldiers stationed in Beirut West also withdrew to Bekaa Valley on August 30th and September 1st. From 21 to 25, French, American and Italian soldiers of the multinational force arrived in Beirut in batches to perform the task of guarding the withdrawal of the PLO and Syrian troops from the western part of Beirut. On September 10-13, the multinational forces also left Lebanon one after another.

　　On September 15th, the Israeli army moved into the west area of Beirut on the grounds that Lebanese President Bacher Gemayel was killed. Under the pressure of international public opinion, on September 29, the Israeli army withdrew, and multinational peace forces returned to Beirut West District to maintain order. But a large number of Israeli troops still occupy it. After five months of negotiations, Lebanon and Israel signed a withdrawal agreement. However, both Syria and the PLO opposed this agreement and the agreement was abolished. Since then, the Israeli army has unilaterally withdrawn from Lebanon in batches.

　　In this war, more than 3,000 people were killed or injured in the saline-alkali land of the PLO, more than 100 tanks were destroyed, 500 guns were fired, and more than 400 secret warehouses were occupied. The Syrian army suffered more than 1,000 casualties, lost more than 400 tanks and 58 aircraft.

　　(Excerpted from The Story of Major World Military Events after World War II, edited by Xie Zhaohui and Luo Qingwang)

Editor: Wang Yuxi

"Prosperous New Year, a tea and a meal to report the spring." On New Year’s Eve, the most important thing for China people is to have a New Year’s Eve dinner, which is also the most important meal of the year. On February 11th (New Year’s Eve), in response to the call of celebrating the Spring Festival on the spot, CCTV Financial Channel will launch a special Spring Festival program — — "Going home for dinner, New Year’s Eve party" celebrates New Year’s Eve with everyone and pays tribute to a better life with "China Dinner".

"One set has a Spring Festival Evening, and the second set has a dinner night. After dinner, watch the Spring Festival Evening." This "Dinner Night" presented by CCTV Financial Channel will be divided into five New Year’s Eve menus: Big Coffee’s New Year’s Eve Menu, Prosperous New Year’s Eve Menu, Mom’s New Year’s Eve Menu, Tasty New Year’s Eve Menu and Scientific and Healthy New Year’s Eve Menu. Let’s watch the Spring Festival Evening with our rice bowls.

At the "Dinner Night" site, the "original people" who celebrate the New Year on the spot will be taught to do it through cloud connection.Mama brandFried rice with eggs, with the simplest and most delicious dishes, connects the warmest and strongest New Year’s Eve dinner all over the country. The party will also invite Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda to bring you a "story-telling" New Year’s Eve menu, and the chef team of "Go Home for Dinner" will launch ten big dishes, and invite Li Xueqin, who is deeply loved by young people, to try them and bring you back memories of New Year’s Eve. Professor Kang Zhen will also take you to chew the fireworks taste in China Chinese characters … … A delicious New Year’s Eve dinner is waiting for the audience to taste.

Several corporate coffees cook in person and bring a "story-telling" New Year’s Eve dinner.

Li Shufu, Liu Yonghao, Dong Mingzhu, Xia Hua and Zhong Fangda, the names of these corporate coffees often appear together with China’s economy, industrial development and entrepreneurial responsibility. On the "dinner night" on New Year’s Eve, they will wear aprons and cook a dish that is indispensable for their New Year’s Eve dinner table. What do these dishes mean to them? What’s the story behind these dishes? It will be announced one by one at the "Dinner Night".

Employees of Li Shufu, chairman of Geely Holding Group, called him Shufu, who turned into a chef with an apron and brought a roasted chicken with chestnuts, which meant good luck. Shufu brand chestnut roast chicken must taste special!

Liu Yonghao, the chairman of New Hope Group, came to the kitchen of Go Home for Dinner with his own pork belly. In his mind, it’s hard for anyone to claim the first place in this forever good brand of Sichuan style pork, if he does the second. What kind of place does this dish have in his heart, so that he must cook it as soon as he arrives for the New Year?

Dong Mingzhu, who grew up in Nanjing, has been in Guangdong for more than 30 years. Although when she thinks of the New Year’s Eve dinner, she still thinks of salted duck and bacon that she loved when she was a child, but this time she is going to cook Sister Dong’s brand clay pot rice. What kind of clay pot rice will she produce? Is it an authentic Cantonese flavor?

For Ms. Xia Hua, the chairman of Yiwen Group, the New Year’s Eve dinner should be delicious and the clothes should be beautiful! To this end, she specially made the most beautiful apron and brought the most beautiful tableware, and her exclusive innovative version of bean fish also has a story about beauty!

Zhong Fangda, the chairman of Xijiu Company, made a famous dish of Xishui, braised Guizhou North Ma Yang. Good food with good wine is also the key to learning water in a good place with good mountains and water, and the glass of wine in a big dish is also the key!

　Big coffee’s New Year’s Eve menu has a story, a temperature, and a thick and delicious juice!

Chef Tian Tuan’s ten big dishes are booming, and Li Xueqin shares exclusive memories while eating.

Tian Tuan, the chef of Go Home for Dinner, has also carefully prepared a "menu for the prosperous New Year’s Eve": braised laba garlic with fat sausage, jiaoyou meatballs, Sweet and Sour Mandarin Fish, cloisonne red soup hotpot, crispy chicken, shredded fruits and vegetables, and northeast stew … … A total of ten dishes, including cold dishes, hot dishes, stewed dishes, north and south, sweet and salty, and finally a jiaozi with ten fresh fillings!

Grateful for food, respectfully face a cup of tea and a meal! This "dinner night" invited Li Xueqin as a tasting guest, chatting while eating, and sharing her unique memories of the New Year’s Eve. A dry fried meatball is an indispensable dish in Xue Qin’s memory of New Year’s Eve. Do you feel the same way when she recalls the "meatball socialization" of children in Northeast China? Whenever you see a dish of silk-spun fruit, is it necessary for your New Year’s Eve to verify how long the silk-spun fruit can be pulled? Jiaozi made by every mother is the best jiaozi in the world. What kind of jiaozi does Xueqin think is the best jiaozi? What kind of jokes will Li Xueqin blurt out when facing his favorite food?

In order to help you remember the recipe of this New Year’s Eve dinner menu, the program group specially invited two dish delivery staff, namely "Tomatoes" and "Eggs", to announce the names of the dishes in the form of doggerel couplets. "The spring breeze is green and Jiang Nanan, and the fat intestines have to burn garlic; Like a pouring of large and small pearls into a plate of jade, thirty meatballs to solve the problem; Peach blossoms are flowing, mandarin fish are fat, and squirrels are drooling; Advise you to drink a glass of wine more, because its moments of beauty are just then … …” This kind of creative vegetable name is not only full of creativity, but also catchy, popular and easy to remember, which explains the beautiful meaning of New Year’s Eve.

Yun Lianxian teaches "Mom’s fried rice with eggs" and should chew "the taste of Chinese characters in China" in doubt.

This year, many people will celebrate the New Year in their own land, and netizens call this "the original year’s people". This year, many children will miss the New Year’s Eve dinner cooked by their mothers. On the "Dinner Night" site, a kind cook mother will be specially invited to teach children who can’t go home for the New Year in 11 cities across the country to make a mother’s brand New Year’s Eve "fried rice with eggs" on behalf of all mothers. A simple but delicious New Year’s Eve dinner is full of the strongest thoughts, and it also gives a mother’s taste to those who also choose to celebrate the New Year on the spot in front of the screen.

At the party, there will be fire officers and soldiers in Zunyi, Guizhou, Chengdu girl in Shanghai, Henan girl in Harbin, and a 12-year-old girl in Shijiazhuang who wants to cook for her mother on duty in the hospital. This fried rice with eggs is the simplest and most satisfying. Whether it’s a young couple who have never cooked or a fire officer facing a lot of ingredients, the children who can’t go home will definitely be full after reading this "Mom’s New Year’s Eve menu" this year!

"Professor Kang, this ‘ Fried ’ Next to the word fire is a ‘ Less ’ Word, but my mother was so angry when she was cooking. Why should I say less about this word? This diner ‘ Bowl ’ Next to it is a stone ‘ Stone ’ Was the earliest ancient bowl made of stone? " In the "New Year’s Eve menu with flavor" session, Professor Kang Zhen will answer questions for two young children, analyze those Chinese characters related to diet, and tell the cultural code deeply embedded in them. Every word of this rich Chinese New Year’s Eve dinner has a taste, and every stroke has a reason. The story is waiting for Professor Kang to come together for you to chew the smell of fireworks in Chinese characters.

Scientific and healthy New Year, big screen and small screen work together.

After the special year of 2020, the epidemic prevention and control should be normalized, and the epidemic prevention measures should be kept in mind. In this year, everyone developed a good habit of washing hands frequently, wearing masks and not gathering, and also remembered more epidemic prevention books and health science knowledge. People should know how to spend the New Year scientifically and healthily, how to supplement protein, how to improve immunity and how to protect themselves and their families. In order to let everyone have a scientific and healthy Spring Festival, "Dinner Night" specially brings a scientific and healthy New Year’s Eve menu, so that everyone can eat healthily and live with peace of mind.

"The New Year’s Eve dinner that is not in my hometown is the same as reunion!" "Going home for dinner", written by ci writers Jiang Shiming and composed and sung by musician Zhao Zhao, has simple and sincere feelings and has become a melody that wanderers have been lingering in their hearts. This year, many people responded to the call and chose to spend the New Year in the same place. Mr. Jiang Shiming specially re-created the special edition of "Go Home for Dinner" in the Year of Xin Chou, and the black duck group sang the first song at the New Year’s Eve party.

In order to meet everyone’s viewing needs of quick barrage, quick spit and quick lyricism, "Dinner Night" also prepared a new media synchronous live broadcast channel. In addition to the live broadcast of CCTV Finance and CCTV video, the party will also be broadcast on platforms such as bilibili, Tik Tok and Toutiao, and the large and small screens will be linked through the interaction of new media. In addition, the party will also launch a "watching and answering" session, where the audience can win prizes at the same time as the barrage.

"Take a look at China’s economy with China’s dining table and tell a better life with delicious dishes."At 15:30 on New Year’s Eve, the CCTV financial channel "Dinner Night" will accompany you to celebrate the New Year!

2022 FIFA World Cup Qatar 2022 has already begun. In 2010, Qatar won the right to host the 2022 World Cup and became the first Middle Eastern country to host this football feast.

This is the first time that the World Cup has been held in the Gulf region, and it is also the first time that it has been played in the northern hemisphere in winter.

So what is football? What are the basic rules of football? Let’s learn about football today.

Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules.

Football is called because of its strong antagonism, changeable tactics and large number of participants.“The first movement in the world ".

The predecessor of modern football originated fromChinaThe ancient ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) was spread to Europe by Arabs and gradually evolved into modern football.

Modern football originated in England. In 1848, the Cambridge Rules, the first written rule in the history of football, was born. On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.

In 1872, the first official match between football associations was held between England and Scotland. In 1900, in the Second Summer Olympic Games, football was included as an official event.

The highest organization of football is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland. The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.

The competition is divided into two teams, each team11 people(Generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes.

The rest time between the first half and the second halfNo more than 15 minutes.. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field.

If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, it will be passed.have a penalty kickThe winner is decided.

If the football completely crosses the sideline, it willPenalty for throwing a foul ball. After the player touches the ball out of the bottom line of his own goal, he will be awarded a corner kick.

When passing the ball forward, there must be two opposing players between the attacking player who receives the ball and the goal, otherwise it will be judged offside.

A player who fouls in his own restricted area will be awarded a penalty. If the penalty is saved by the goalkeeper or kicked on the post, the game will continue. However, in penalty shoot-out, if the football hits the doorpost and bounces back, it can’t be shot again.

A foul outside the penalty area will give the opponent a free kick. If the free kick is near the penalty area, the opposing defender can build a human wall.

Direct free kicks can be shot directly, while indirect free kicks must have a pass before shooting. When serious fouls and violations occur, the referee will show a yellow card to warn him. If the fouler gets a second yellow card warning or a malicious foul, the referee will show a red card and send him off.

The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for each game.

See here, do you know anything about football? You don’t have to worry about others getting in the way when watching the ball.

Everyone knows that "exercise is good for physical and mental health", but the cost performance of various sports is different.

The same exercise time and intensity, some exercises can bring more benefits to the body; Some sports make people tired to death and have limited effect. So, which sports are cost-effective and most beneficial to health?

The three most cost-effective sports

Third place

Indoor aerobic exercise

Common events: aerobics, yoga, dancing and other aerobic exercises.

Indoor aerobic exercise can exercise heart and lung function, improve vascular function and lose weight, help improve hypertension, hyperglycemia and hyperlipidemia, and reduce the risk of cardiovascular diseases.

Second place

swim

Common strokes: breaststroke, backstroke, freestyle, etc.

Swimming can help improve the whole body blood circulation and enhance the heart and lung function while exercising the whole body muscles, prevent the elderly from suffering from cardiovascular diseases such as arteriosclerosis, delay the decline of respiratory organ function, and reduce the risk of cardiovascular diseases. Moreover, swimming has less pressure on spinal joints and knee joints, and is less likely to be injured.

First place

Swing sports

Common events: badminton, table tennis, tennis, etc.

Swing sports often need to mobilize multiple muscle groups of the body, and the eyes look at the ball for hand-eye coordination. At the same time, at the moment of hitting the ball, there will be a relative explosive force. It emphasizes coordination, flexibility and endurance, which can help us to improve the strength of musculoskeletal, cardiopulmonary function and coordination, make people’s attention more concentrated, make the brain active, and help delay the aging of the brain and protect the cardiovascular system.

How long does it take for exercise to achieve "effect"

Another reason why these three kinds of sports are "cost-effective" is that they really save time.

You can get the highest "health benefits" by exercising for 45~60 minutes at a time and 3~5 days a week. Less than 45 minutes, the effect is weakened, and more than 60 minutes, the income will not be higher.

Moreover, the "threshold" of these sports is not high, it is easy to learn, and it can be said that everyone can participate.

Before and after exercise, you must do these five points well.

01

Do a good warm-up before exercise.

To warm up before exercise, you can jog, stretch your upper limbs, bend your waist forward and then stretch it, turn your waist, squat down and other actions to accelerate the blood circulation of your muscles and quickly enter the state of exercise to avoid injury during exercise.

Warm-up exercise is to make the heart and organs have a process of acceptance and preparation. No matter how healthy your body is, this link must be indispensable.

02

Step by step and do what you can.

Exercise should remember not to blindly spell strength and number of steps, but should be done step by step and according to one’s ability, especially those who are obese or have joint diseases, and should be alert to the damage caused by excessive exercise.

People who don’t move at ordinary times had better not exercise suddenly and violently. Exercise should become a habit. Muscle strain can easily be caused if the muscle does not suddenly bear excessive exercise load for a long time.

03

Do a "cold exercise" after exercise.

A sudden stop after strenuous exercise is equivalent to "braking suddenly", and a "cold exercise" should be done after exercise. Jogging, brisk walking, stretching and relaxing after strenuous exercise can maintain and promote the return of blood. In the cold exercise, gradually slow down the action, and the heart rate drops below 120 beats/min, which usually takes 5 ~ 10 minutes.

04

Don’t overeat after exercise

Within 1 hour after strenuous exercise, it is generally not recommended to overeat (you can drink water in moderation, eat biscuits and other digestible foods), take a bath, sleep and so on. At this time, the blood supply and function of internal organs have not been fully recovered, such as gastrointestinal function, liver and kidney function, etc., which will have a certain impact on the absorption of new nutrients and the excretion of metabolites in the body, and also avoid the adverse reactions caused by insufficient blood supply and oxygen supply to the brain due to the concentration of whole body blood in a certain part.

05

Stop exercising when you feel unwell.

Sudden sports death is also easy to occur after injury, illness, poor health, overwork, lack of sleep, cold and fever. If you are tired recently, it is best to reduce strenuous exercise. Once you feel chest tightness, lack of oxygen, dizziness and radiation pain in your back, you should immediately stop exercising and go to the hospital for examination.

Dancing, swimming and table tennis are all my favorites. It seems that I can choose sports quite well!

After choosing the right exercise, the next step is to stick to it and exercise scientifically.

Source: National Healthy Lifestyle Action

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful.▼

How to play with ever-changing styles? Today, it is the protagonist.

Light is color, and light is colored; Things are shapes, and tangible things exist. Therefore, color and things are the simple features of nature bred by heaven and earth.

Our understanding of the world can be essentially classified into two points:Colors and objects. Regardless of industry, regardless of species.

Based on this,styleThe word arises spontaneously. Broadly speaking, it is the classification and division of a certain kind of things with common characteristics; In a narrow sense, it is a personality with a specific label.

For example, the character style, clothes style, collocation style, and evenBaibian modeling style. In different environments or contexts, styles can be integrated and connected without hindrance.

And,styleJust like a music conductor, facing a jumble of different colors or objects (clothes and people), he dances a harmonious stick and plays a pleasing fashion style.

Only when the style of a suit is clear can it stand the vicious aesthetic appreciation and torture.

So, where does the style come from? Lowe’s answer is: people, clothes, accessories, colors, inspiration, temperament, demeanor, words and deeds, temperament, posture. ……Everything is..

The most important thing: everyone’s style is unique. It is presented after the integration of people and clothes.Unique tonality.

If you reallyHave temperament, then the style is unique and quite charming; If you don’t, it shows everything inside: poor, poor, pale, helpless, tacky or mediocre. …

This is why people with temperament look good in everything. Because, the characters themselvesCharming gas field, has long surpassed all external things. Please note that you are good-looking and have a figure. ≠ Have temperament.

Here’s to clarify what a real temperament is: it is.From the insideA state of mental energy, which does not refer to some features of appearance or the contrast of clothes.

I still remember a customer I met in the store before. When she pushed the door in, her whole energy instantly lit up everything. That kind of elegant and decent gas field, which is strongly shocking, has never forgotten me.

Of course, for ordinary people, it is not an overnight success to want to have this temperament. But at least if you know the direction of your efforts, you have already succeeded half the time, right?

Today’s fashion sharing will focus on 【Variety style】 wear it.Focus buildingExpand. There is a lot of verbosity above, which is the core of temperament shaping and belongs to the ideological level. Next, it is the application sharing of practical exercises.

As I said before, as long as a set of clothes has a distinctive style, the whole will not be difficult to see. So, where does the style come from? How to establish a style?

This will belong to 【Focus building】 And the ever-changing shape is a game with a distinct focus. After all, we can’t get away from the style focus of condensing light.

However, where does the focus come from? Lowe defines it as: anything is possible, coveringCharacters and costumesEverything depends on personal aesthetic vision and creative inspiration.

However, from the conventional application experience, Lowe listed as follows:

① Clothes tone

A piece of clothing itselfBright colorTonality often has the advantage of preemptive visual snatch. At this point, it is the king of focus. All collocation ideas should revolve around it, and the style will take the lead because of it.

Like this rose-purple coat, the color is exaggerated and the lines are neat, which is quite intellectual. The wisdom and romance that women love most are far more elegant than the fiery red.

If it is black, white, gray, rice and other basic colors, it is necessary to look at it with the help of design to distinguish its hue. In the picture below, the black stitching lines of the beige sweater are quietlySmall personalityLay the groundwork.

In line with this idea, choosing a beige gauze skirt to match is a modest luxury. The quiet momentum personality is the most shocking. Comparing the upper and lower styles, the style images are naturally wonderful.

② Clothing design

Throw away the fashion tension of large-area colors, and use design lines, or decorative elements, and small-area contrast colors to show their individuality. Their styles are distinctive.

If you want to dress well, there are two ideas: follow the trend or go upstream.by taking advantage of an opportunity, that is, highlight the design tonality and focus on it;adverse current, that is, mix and match, compare the test of wearing skills.

The strength of fashion power depends onDesign sense of quantityDepending on the size. This light blue sweater, with its flared sleeves, has a definite personality. As for how to wear it and how to highlight this sense of design, everyone has his own arrangement.

People who know will build momentum, such as matching a cropped sleeve coat or a vest; If you don’t understand, you may be at a loss and become a disorderly situation.

③ Clothing fabric

The style of fabric, though small, cannot be ignored. Knitting, for example, is delicate, rugged and has different styles. When the fabric becomes the focus label, you have to learn to adapt.

thisTexture senseThe obvious sweater coat must be worn casually to look good. Of course, exquisiteness and femininity should be at least 20% so as not to be sloppy.

As thin as a veil and as transparent as a cicada.Lace materialAt one time, romantic women were sought after. Wearing the right style, wearing the wrong gaudy, being measured and measured, has become cautious.

If you make friends with neat shirts, all vulgar worries can be dispelled. This personality, this focus, is the favorite of the urban workplace elite. Of course, lace should be high-grade and textured.

④ Color matching tone

What is color matching tone? That is, a set of collocation creates a tone tendency. It can often turn decay into magic. Looking at this beige knitted skirt alone, the highlights are insufficient.

But with a gold bag, it makes people shine.Focus tone, is the overall style label: cool, fashionable, silk does not hesitate, when it comes to it.

Color matching tones can only be understood, but not expressed. For example,White and blue matchThe refreshing classic is a French style label of a literary fan. Especially jeans with a white coat is the usual method.

Like white shirt+jeans, white sweater+jeans, who can refuse effortless fashion? Other images: red and blue, blue and brown, rice flour, red and brown … please experience it carefully.

⑤ shoe

Shoes are the focus, the easiest to get started. Decide the style, make the finishing point,shoeNever flinch. When worn, shoes still occupy a delicate and exquisite visual window.

Cool Martin boots, pointed shoes, distinctive personality, rule out the river.

Over the yearsNeutral leather shoes, far more popular than delicate loafers. Exaggerated design, bold tone and strong sense of existence contribute to a neat neutral focus for a set of collocation.

Before choosing it, weigh your free and easy ingredients.

⑥ Bag

Shoes and bags have the same status, and they are equal. Can be independent and cooperate with each other. If you are a fashion novice, please cooperate with it, and the error probability is extremely low.

A bag with weight or bright spots isIdentity and tasteThe sum of.

In addition, the bag also plays a role.Harmonic focusThe great responsibility. Big coat? Long coat? Everything loose and bloated can be solved by a delicate and lovely small bag in minutes.

A playful and lively atmosphere, a set of calm collocation.

⑦ jewels

Hehe, the focus effect of jewelry need not be said. Most of the modeling atmosphere is supported by it.Jewelry pointsThe more, the more exaggerated the effect, the more distinctive the style.

From the lapel coatwhite pearlHow appropriate, straight melody and harmony, exquisite and elegant power emerge instantly.

OrnamentalFocus buildingVery flexible, try to figure out a way that suits you, and fashion comes uninvited.

Like shoes and bags, jewelry also has a boost from brands. There is a stronger sense of existence and a more obvious style tendency, so we must pay attention to screening. cultivateluxury goodsThe ability to taste culture is also a part of clothing.

⑧ Small thing

Small accessories, such as glasses, scarves, scarves, watches, etc., although small in area, can create momentum for style. When you want to be academic, or to express dignity and intellectuality, a pairFrame glassesIt’s an artifact.

Autumn and winterglovesIt also has the effect of making the finishing point, and paying attention to women will never ignore it.

Personality beltHold up the fashion focus for the waist. With clothes, it becomes an excellent window.

⑨ Soft factor

What is a soft factor? Lowe classifies all the elements that are invisible and can only be felt as soft factors. Such as temperament, expression, words and deeds, inner strength, temperament and so on.

A set of collocation, a style, have corresponding.Wear imposing manner. According to occasions, scenes and needs, to release and express, you can naturally get what you want with the help of fashion clothes.

This level, very picky, only the master understands.

After a series of combing the focus, I believe you will get the message. However, how to combine the scene application? This link is the demonstration of the scene.

Scene 1: Low-key luxury

Low-key luxury is a gorgeous reward for dark shadows. It has texture and connotation, which can better show taste. Compared with the sheer splendor, this modelling technique lies in.mediate.

For example, a mix of personalized purple tops and jeans. Leisure and gorgeous, especially bright.

A simple but elegant color, small area.Printed silk scarfIt’s definitely the highlight. It has contributed greatly to the creation of luxury and splendor. The bold contrast of white, red and blue can’t be described in a striking way!

mix colours in proper proportionsIt is the easiest to create luxury and luxuriance. Pink-purple tweed long coat, dignified and elegant, with dark blue inside, will fully stimulate the unique advantages of the same color.

The gorgeous collar type complements each other, and the color bag echoes the beige booties, paying attention to exquisiteness.

Scene 2: Capable commuting

I am afraid that those who are deeply appreciated will be rewarded by the elite with golden collars in the workplace. It is necessary to look good and decent, but also to highlight the charm of neat and capable work. It is worth pondering and studying.

For example, an elegant suit with a big woman style. entiretyRice tone+Cut neatly to win, embellish a chic brooch, and hold all the details in place.

When commuting normally, wearing a black suit under a beige coat makes you look dashing, no less than a whirlwind wherever you go. The focus of this kind of collocation often lies in the details.

The neutral wind is obvious, and the exquisiteness and femininity can all depend on it.detailWon. Like scarves, ankles, and bright spirits … all of them are big dramas.

Deep blue coatIts wisdom and intellectuality are its distinctive style labels. How to activate it? With a beige satin shirt inside, the lace-up is elegant and feminine.

Under the bright blue overskirt, echo with light blue bag, and then buckle patent leather shoes on both sides, elegant and atmospheric.

When attending some important event scenes, how to cover everything, especially test the inspiration. At this timeFocus buildingIt can be called a finishing touch weapon.

For example, a black collarless suit with a bow-tie shirt and brooch embellishment, silver shoes and white bags are a link between the preceding and the following, and the depth contrast is all hard power.

For beige, we often stay away from it, but if you choose the right style and clothes, it will definitely make you more elegant. A patterned dress, bow tie, waist, hem and printing are all exquisite.

With a camel coat, the big lapels that can’t be said hold up neutral bones and muscles. With tenderness and toughness,Distinctive style.

Scene 3: Get together with friends

Getting together with girlfriends, or meeting friends, all female counterparts must be a fashion contest. The two styles of the scene below are worn by little women and big women.Style game.

White+black; The other is beige+black, which matches their looks and temperament and pays attention to dressing demonstration.

If it is a grand meeting of elders, it is inevitable to wear a dignified suit. When you are dressed in black, you can go fromDesign profileLooking for a breakthrough, showing a lovely cocoon shape or A-shape collocation, liveliness and agility will emerge.

Make the finishing touch with beige exquisite bags, and hit it off with smart; Second, the atmosphere and formality are contrasted.

Scene 4: Social gathering

Some formal social scenes compete for comprehensive strength. Identity, status, value, image, aesthetics, temperament … all of them. How to dress decently needs to be considered.

Dark red suit, with a gray-pink dress skirt, the whole style is upgraded instantly. In order to highlight the details, the personalized tassel scarf and silver bag are embellished, emphasizing the artistic conception of color matching and highlighting the main theme.Tone style.

Scene 5: Home Leisure

A sweater, a pair of jeans and a pair of comfortable loafers are the happiness and fashion of home leisure. The comfortable and relaxing atmosphere is just like doing one’s duty.Theme style.

Reconciliation is a little delicate and feminine, so enjoy the present, ok?

Ok, the focus of the ever-changing style is over. I hope to inspire you a little!

Please continue to pay attention to Lowe, see you tomorrow!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

I don’t just share what I wear, but I hope I can help you build your own internal aesthetic system and spiritual nourishment system, so that you can be beautiful for a long time!

If you are confused, you can write privately, and welcome to leave a message to discuss. On the road to beauty, we will grow together and be strong together!

Virtual makeup test chart on the network

Text/Guangzhou Daily All-Media Reporter Chen Xin

Figure/data picture

A few days ago, the "White Paper on Beauty +AI Smart Marketing" (hereinafter referred to as the White Paper) jointly issued by the artificial intelligence company defiance technology and market research institution GfK pointed out that beauty merchants are caught in "communication anxiety" with consumers. On the one hand, online marketing blindly pursues "explosive models", a large number of homogeneous content and "unreachable" pain points, which makes consumers fall into anxiety of difficult choices; On the other hand, offline information acquisition has some shortcomings, such as low efficiency, especially in the special background of the epidemic situation, and there are more health concerns. In this regard, the white paper gives a solution: "Beauty +AI", especially the virtual makeup test based on AI technology.

In fact, many companies have already entered the game on the track of "Beauty +AI". Previously, L ‘Oré al launched a cosmetic virtual trial system, an AI foundation adapter, Meitu launched an "AI open platform", released Meitu Mirror Online, and Tmall Elf launched Queen smart beauty mirror … This attempt has also achieved initial results. The data shows that the total sales of beauty products have been greatly improved after an e-commerce platform launched a virtual makeup trial program.

Insiders pointed out that at present, the application of AI technology in the field of beauty still has the problem of "gimmick is greater than strength". For example, the lipstick color test project developed under the banner of AI has uneven edges and no deep integration with skin texture. Floating on the surface. At the same time, it also faces difficulties such as imperfect AI development tools, high technical threshold and scarce talents. It can be predicted that "beauty +AI" will generate more new forms in the future. However, as the "Z generation" consumers who are indigenous to the Internet, it is increasingly difficult to be fooled by all kinds of gimmicks, and they want to really "poke" the hearts of young consumers, and the fresh marketing methods will eventually return to the question of whether their strength is "hard core".

Source: Guangzhou Daily

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)