Everyone knows that "exercise is good for physical and mental health", but the cost performance of various sports is different.

The same exercise time and intensity, some exercises can bring more benefits to the body; Some sports make people tired to death and have limited effect. So, which sports are cost-effective and most beneficial to health?

The three most cost-effective sports

Third place

Indoor aerobic exercise

Common events: aerobics, yoga, dancing and other aerobic exercises.

Indoor aerobic exercise can exercise heart and lung function, improve vascular function and lose weight, help improve hypertension, hyperglycemia and hyperlipidemia, and reduce the risk of cardiovascular diseases.

Second place

swim

Common strokes: breaststroke, backstroke, freestyle, etc.

Swimming can help improve the whole body blood circulation and enhance the heart and lung function while exercising the whole body muscles, prevent the elderly from suffering from cardiovascular diseases such as arteriosclerosis, delay the decline of respiratory organ function, and reduce the risk of cardiovascular diseases. Moreover, swimming has less pressure on spinal joints and knee joints, and is less likely to be injured.

First place

Swing sports

Common events: badminton, table tennis, tennis, etc.

Swing sports often need to mobilize multiple muscle groups of the body, and the eyes look at the ball for hand-eye coordination. At the same time, at the moment of hitting the ball, there will be a relative explosive force. It emphasizes coordination, flexibility and endurance, which can help us to improve the strength of musculoskeletal, cardiopulmonary function and coordination, make people’s attention more concentrated, make the brain active, and help delay the aging of the brain and protect the cardiovascular system.

How long does it take for exercise to achieve "effect"

Another reason why these three kinds of sports are "cost-effective" is that they really save time.

You can get the highest "health benefits" by exercising for 45~60 minutes at a time and 3~5 days a week. Less than 45 minutes, the effect is weakened, and more than 60 minutes, the income will not be higher.

Moreover, the "threshold" of these sports is not high, it is easy to learn, and it can be said that everyone can participate.

Before and after exercise, you must do these five points well.

01

Do a good warm-up before exercise.

To warm up before exercise, you can jog, stretch your upper limbs, bend your waist forward and then stretch it, turn your waist, squat down and other actions to accelerate the blood circulation of your muscles and quickly enter the state of exercise to avoid injury during exercise.

Warm-up exercise is to make the heart and organs have a process of acceptance and preparation. No matter how healthy your body is, this link must be indispensable.

02

Step by step and do what you can.

Exercise should remember not to blindly spell strength and number of steps, but should be done step by step and according to one’s ability, especially those who are obese or have joint diseases, and should be alert to the damage caused by excessive exercise.

People who don’t move at ordinary times had better not exercise suddenly and violently. Exercise should become a habit. Muscle strain can easily be caused if the muscle does not suddenly bear excessive exercise load for a long time.

03

Do a "cold exercise" after exercise.

A sudden stop after strenuous exercise is equivalent to "braking suddenly", and a "cold exercise" should be done after exercise. Jogging, brisk walking, stretching and relaxing after strenuous exercise can maintain and promote the return of blood. In the cold exercise, gradually slow down the action, and the heart rate drops below 120 beats/min, which usually takes 5 ~ 10 minutes.

04

Don’t overeat after exercise

Within 1 hour after strenuous exercise, it is generally not recommended to overeat (you can drink water in moderation, eat biscuits and other digestible foods), take a bath, sleep and so on. At this time, the blood supply and function of internal organs have not been fully recovered, such as gastrointestinal function, liver and kidney function, etc., which will have a certain impact on the absorption of new nutrients and the excretion of metabolites in the body, and also avoid the adverse reactions caused by insufficient blood supply and oxygen supply to the brain due to the concentration of whole body blood in a certain part.

05

Stop exercising when you feel unwell.

Sudden sports death is also easy to occur after injury, illness, poor health, overwork, lack of sleep, cold and fever. If you are tired recently, it is best to reduce strenuous exercise. Once you feel chest tightness, lack of oxygen, dizziness and radiation pain in your back, you should immediately stop exercising and go to the hospital for examination.

Dancing, swimming and table tennis are all my favorites. It seems that I can choose sports quite well!

After choosing the right exercise, the next step is to stick to it and exercise scientifically.

Source: National Healthy Lifestyle Action

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful.▼

How to play with ever-changing styles? Today, it is the protagonist.

Light is color, and light is colored; Things are shapes, and tangible things exist. Therefore, color and things are the simple features of nature bred by heaven and earth.

Our understanding of the world can be essentially classified into two points:Colors and objects. Regardless of industry, regardless of species.

Based on this,styleThe word arises spontaneously. Broadly speaking, it is the classification and division of a certain kind of things with common characteristics; In a narrow sense, it is a personality with a specific label.

For example, the character style, clothes style, collocation style, and evenBaibian modeling style. In different environments or contexts, styles can be integrated and connected without hindrance.

And,styleJust like a music conductor, facing a jumble of different colors or objects (clothes and people), he dances a harmonious stick and plays a pleasing fashion style.

Only when the style of a suit is clear can it stand the vicious aesthetic appreciation and torture.

So, where does the style come from? Lowe’s answer is: people, clothes, accessories, colors, inspiration, temperament, demeanor, words and deeds, temperament, posture. ……Everything is..

The most important thing: everyone’s style is unique. It is presented after the integration of people and clothes.Unique tonality.

If you reallyHave temperament, then the style is unique and quite charming; If you don’t, it shows everything inside: poor, poor, pale, helpless, tacky or mediocre. …

This is why people with temperament look good in everything. Because, the characters themselvesCharming gas field, has long surpassed all external things. Please note that you are good-looking and have a figure. ≠ Have temperament.

Here’s to clarify what a real temperament is: it is.From the insideA state of mental energy, which does not refer to some features of appearance or the contrast of clothes.

I still remember a customer I met in the store before. When she pushed the door in, her whole energy instantly lit up everything. That kind of elegant and decent gas field, which is strongly shocking, has never forgotten me.

Of course, for ordinary people, it is not an overnight success to want to have this temperament. But at least if you know the direction of your efforts, you have already succeeded half the time, right?

Today’s fashion sharing will focus on 【Variety style】 wear it.Focus buildingExpand. There is a lot of verbosity above, which is the core of temperament shaping and belongs to the ideological level. Next, it is the application sharing of practical exercises.

As I said before, as long as a set of clothes has a distinctive style, the whole will not be difficult to see. So, where does the style come from? How to establish a style?

This will belong to 【Focus building】 And the ever-changing shape is a game with a distinct focus. After all, we can’t get away from the style focus of condensing light.

However, where does the focus come from? Lowe defines it as: anything is possible, coveringCharacters and costumesEverything depends on personal aesthetic vision and creative inspiration.

However, from the conventional application experience, Lowe listed as follows:

① Clothes tone

A piece of clothing itselfBright colorTonality often has the advantage of preemptive visual snatch. At this point, it is the king of focus. All collocation ideas should revolve around it, and the style will take the lead because of it.

Like this rose-purple coat, the color is exaggerated and the lines are neat, which is quite intellectual. The wisdom and romance that women love most are far more elegant than the fiery red.

If it is black, white, gray, rice and other basic colors, it is necessary to look at it with the help of design to distinguish its hue. In the picture below, the black stitching lines of the beige sweater are quietlySmall personalityLay the groundwork.

In line with this idea, choosing a beige gauze skirt to match is a modest luxury. The quiet momentum personality is the most shocking. Comparing the upper and lower styles, the style images are naturally wonderful.

② Clothing design

Throw away the fashion tension of large-area colors, and use design lines, or decorative elements, and small-area contrast colors to show their individuality. Their styles are distinctive.

If you want to dress well, there are two ideas: follow the trend or go upstream.by taking advantage of an opportunity, that is, highlight the design tonality and focus on it;adverse current, that is, mix and match, compare the test of wearing skills.

The strength of fashion power depends onDesign sense of quantityDepending on the size. This light blue sweater, with its flared sleeves, has a definite personality. As for how to wear it and how to highlight this sense of design, everyone has his own arrangement.

People who know will build momentum, such as matching a cropped sleeve coat or a vest; If you don’t understand, you may be at a loss and become a disorderly situation.

③ Clothing fabric

The style of fabric, though small, cannot be ignored. Knitting, for example, is delicate, rugged and has different styles. When the fabric becomes the focus label, you have to learn to adapt.

thisTexture senseThe obvious sweater coat must be worn casually to look good. Of course, exquisiteness and femininity should be at least 20% so as not to be sloppy.

As thin as a veil and as transparent as a cicada.Lace materialAt one time, romantic women were sought after. Wearing the right style, wearing the wrong gaudy, being measured and measured, has become cautious.

If you make friends with neat shirts, all vulgar worries can be dispelled. This personality, this focus, is the favorite of the urban workplace elite. Of course, lace should be high-grade and textured.

④ Color matching tone

What is color matching tone? That is, a set of collocation creates a tone tendency. It can often turn decay into magic. Looking at this beige knitted skirt alone, the highlights are insufficient.

But with a gold bag, it makes people shine.Focus tone, is the overall style label: cool, fashionable, silk does not hesitate, when it comes to it.

Color matching tones can only be understood, but not expressed. For example,White and blue matchThe refreshing classic is a French style label of a literary fan. Especially jeans with a white coat is the usual method.

Like white shirt+jeans, white sweater+jeans, who can refuse effortless fashion? Other images: red and blue, blue and brown, rice flour, red and brown … please experience it carefully.

⑤ shoe

Shoes are the focus, the easiest to get started. Decide the style, make the finishing point,shoeNever flinch. When worn, shoes still occupy a delicate and exquisite visual window.

Cool Martin boots, pointed shoes, distinctive personality, rule out the river.

Over the yearsNeutral leather shoes, far more popular than delicate loafers. Exaggerated design, bold tone and strong sense of existence contribute to a neat neutral focus for a set of collocation.

Before choosing it, weigh your free and easy ingredients.

⑥ Bag

Shoes and bags have the same status, and they are equal. Can be independent and cooperate with each other. If you are a fashion novice, please cooperate with it, and the error probability is extremely low.

A bag with weight or bright spots isIdentity and tasteThe sum of.

In addition, the bag also plays a role.Harmonic focusThe great responsibility. Big coat? Long coat? Everything loose and bloated can be solved by a delicate and lovely small bag in minutes.

A playful and lively atmosphere, a set of calm collocation.

⑦ jewels

Hehe, the focus effect of jewelry need not be said. Most of the modeling atmosphere is supported by it.Jewelry pointsThe more, the more exaggerated the effect, the more distinctive the style.

From the lapel coatwhite pearlHow appropriate, straight melody and harmony, exquisite and elegant power emerge instantly.

OrnamentalFocus buildingVery flexible, try to figure out a way that suits you, and fashion comes uninvited.

Like shoes and bags, jewelry also has a boost from brands. There is a stronger sense of existence and a more obvious style tendency, so we must pay attention to screening. cultivateluxury goodsThe ability to taste culture is also a part of clothing.

⑧ Small thing

Small accessories, such as glasses, scarves, scarves, watches, etc., although small in area, can create momentum for style. When you want to be academic, or to express dignity and intellectuality, a pairFrame glassesIt’s an artifact.

Autumn and winterglovesIt also has the effect of making the finishing point, and paying attention to women will never ignore it.

Personality beltHold up the fashion focus for the waist. With clothes, it becomes an excellent window.

⑨ Soft factor

What is a soft factor? Lowe classifies all the elements that are invisible and can only be felt as soft factors. Such as temperament, expression, words and deeds, inner strength, temperament and so on.

A set of collocation, a style, have corresponding.Wear imposing manner. According to occasions, scenes and needs, to release and express, you can naturally get what you want with the help of fashion clothes.

This level, very picky, only the master understands.

After a series of combing the focus, I believe you will get the message. However, how to combine the scene application? This link is the demonstration of the scene.

Scene 1: Low-key luxury

Low-key luxury is a gorgeous reward for dark shadows. It has texture and connotation, which can better show taste. Compared with the sheer splendor, this modelling technique lies in.mediate.

For example, a mix of personalized purple tops and jeans. Leisure and gorgeous, especially bright.

A simple but elegant color, small area.Printed silk scarfIt’s definitely the highlight. It has contributed greatly to the creation of luxury and splendor. The bold contrast of white, red and blue can’t be described in a striking way!

mix colours in proper proportionsIt is the easiest to create luxury and luxuriance. Pink-purple tweed long coat, dignified and elegant, with dark blue inside, will fully stimulate the unique advantages of the same color.

The gorgeous collar type complements each other, and the color bag echoes the beige booties, paying attention to exquisiteness.

Scene 2: Capable commuting

I am afraid that those who are deeply appreciated will be rewarded by the elite with golden collars in the workplace. It is necessary to look good and decent, but also to highlight the charm of neat and capable work. It is worth pondering and studying.

For example, an elegant suit with a big woman style. entiretyRice tone+Cut neatly to win, embellish a chic brooch, and hold all the details in place.

When commuting normally, wearing a black suit under a beige coat makes you look dashing, no less than a whirlwind wherever you go. The focus of this kind of collocation often lies in the details.

The neutral wind is obvious, and the exquisiteness and femininity can all depend on it.detailWon. Like scarves, ankles, and bright spirits … all of them are big dramas.

Deep blue coatIts wisdom and intellectuality are its distinctive style labels. How to activate it? With a beige satin shirt inside, the lace-up is elegant and feminine.

Under the bright blue overskirt, echo with light blue bag, and then buckle patent leather shoes on both sides, elegant and atmospheric.

When attending some important event scenes, how to cover everything, especially test the inspiration. At this timeFocus buildingIt can be called a finishing touch weapon.

For example, a black collarless suit with a bow-tie shirt and brooch embellishment, silver shoes and white bags are a link between the preceding and the following, and the depth contrast is all hard power.

For beige, we often stay away from it, but if you choose the right style and clothes, it will definitely make you more elegant. A patterned dress, bow tie, waist, hem and printing are all exquisite.

With a camel coat, the big lapels that can’t be said hold up neutral bones and muscles. With tenderness and toughness,Distinctive style.

Scene 3: Get together with friends

Getting together with girlfriends, or meeting friends, all female counterparts must be a fashion contest. The two styles of the scene below are worn by little women and big women.Style game.

White+black; The other is beige+black, which matches their looks and temperament and pays attention to dressing demonstration.

If it is a grand meeting of elders, it is inevitable to wear a dignified suit. When you are dressed in black, you can go fromDesign profileLooking for a breakthrough, showing a lovely cocoon shape or A-shape collocation, liveliness and agility will emerge.

Make the finishing touch with beige exquisite bags, and hit it off with smart; Second, the atmosphere and formality are contrasted.

Scene 4: Social gathering

Some formal social scenes compete for comprehensive strength. Identity, status, value, image, aesthetics, temperament … all of them. How to dress decently needs to be considered.

Dark red suit, with a gray-pink dress skirt, the whole style is upgraded instantly. In order to highlight the details, the personalized tassel scarf and silver bag are embellished, emphasizing the artistic conception of color matching and highlighting the main theme.Tone style.

Scene 5: Home Leisure

A sweater, a pair of jeans and a pair of comfortable loafers are the happiness and fashion of home leisure. The comfortable and relaxing atmosphere is just like doing one’s duty.Theme style.

Reconciliation is a little delicate and feminine, so enjoy the present, ok?

Ok, the focus of the ever-changing style is over. I hope to inspire you a little!

Please continue to pay attention to Lowe, see you tomorrow!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

I don’t just share what I wear, but I hope I can help you build your own internal aesthetic system and spiritual nourishment system, so that you can be beautiful for a long time!

If you are confused, you can write privately, and welcome to leave a message to discuss. On the road to beauty, we will grow together and be strong together!

Virtual makeup test chart on the network

Text/Guangzhou Daily All-Media Reporter Chen Xin

Figure/data picture

A few days ago, the "White Paper on Beauty +AI Smart Marketing" (hereinafter referred to as the White Paper) jointly issued by the artificial intelligence company defiance technology and market research institution GfK pointed out that beauty merchants are caught in "communication anxiety" with consumers. On the one hand, online marketing blindly pursues "explosive models", a large number of homogeneous content and "unreachable" pain points, which makes consumers fall into anxiety of difficult choices; On the other hand, offline information acquisition has some shortcomings, such as low efficiency, especially in the special background of the epidemic situation, and there are more health concerns. In this regard, the white paper gives a solution: "Beauty +AI", especially the virtual makeup test based on AI technology.

In fact, many companies have already entered the game on the track of "Beauty +AI". Previously, L ‘Oré al launched a cosmetic virtual trial system, an AI foundation adapter, Meitu launched an "AI open platform", released Meitu Mirror Online, and Tmall Elf launched Queen smart beauty mirror … This attempt has also achieved initial results. The data shows that the total sales of beauty products have been greatly improved after an e-commerce platform launched a virtual makeup trial program.

Insiders pointed out that at present, the application of AI technology in the field of beauty still has the problem of "gimmick is greater than strength". For example, the lipstick color test project developed under the banner of AI has uneven edges and no deep integration with skin texture. Floating on the surface. At the same time, it also faces difficulties such as imperfect AI development tools, high technical threshold and scarce talents. It can be predicted that "beauty +AI" will generate more new forms in the future. However, as the "Z generation" consumers who are indigenous to the Internet, it is increasingly difficult to be fooled by all kinds of gimmicks, and they want to really "poke" the hearts of young consumers, and the fresh marketing methods will eventually return to the question of whether their strength is "hard core".

Source: Guangzhou Daily

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)