It can be said that Alphabet (Google’s parent company), Meta and Microsoft, the three giants of American AI, have handed over their own stage test scores, but unlike the impression formed by the outside world in the previous paragraph, Google, which has been constantly sung, has seen its share price soar after the financial report, while Meta, which won a heart by Llama 3, has evaporated by 1.6 trillion overnight.

Only Microsoft continued to exceed expectations, watching the other two unreliable rivals smile and get back the top spot in the world market value.

Google, the big brother who is often upstaged by his peers on various occasions, is finally proud this time.

Not only did Q1′ s revenue, advertising and cloud business all increase at a faster speed, but it also crushed all the indicators, with an increase of over 15% after the close, and announced the dividend distribution and $70 billion stock repurchase plan for the first time.After the financial report was published, Google’s market value soared by 300 billion US dollars, making it the fourth largest listed company in the world after Microsoft, Apple and NVIDIA.

In this quarter, the total revenue of Google’s parent company Alphabet was 80.54 billion US dollars, much higher than the market expectation of 79.04 billion US dollars, up 15% year-on-year, the fastest growth rate in two years. Net profit jumped 57% year-on-year to $23.7 billion, and diluted earnings per share was $1.89, up 61.5% from $1.17 in the same period last year.

Despite betting on the big language model Gemini training and infrastructure investment, the AI capital expenditure of $12 billion this season exceeded expectations by $1.7 billion. Closely related to AI, the growth of cloud business, which is regarded as Google’s next growth engine, is still accelerating rapidly. Revenue in the first quarter increased by 28.4% year-on-year to $9.6 billion, which was higher than the analyst’s expectation of $9.37 billion, and doubled the overall revenue growth rate for several consecutive quarters. Although it ranks third in the market share of cloud computing, it is still trying to catch up with Amazon and Microsoft, but it is finally on the right track of turning losses into wins.

"In the past eight months, we have released more than 1,000 new products and functions in the field of cloud computing. At the Google Cloud Next conference, more than 300 customers and partners talked about their success in artificial intelligence on Google Cloud, including global brands such as Bayer, Mercedes-Benz and Wal-Mart. " Google CEO Sandel Pichai said at the earnings conference.

And the credit still has to be given to AI. Like Microsoft, more and more enterprises seek to deploy AI load on public cloud, and Google Cloud also provides customers with various generative artificial intelligence services through the Gemini model. Recently, a new CPU「Axion "based on Arm architecture was launched, aiming at improving the efficiency of cloud computing and reducing operating costs, and further strengthening Google’s competitiveness in the cloud market. Polat, CFO, stressed that "artificial intelligence is making an increasing contribution" to the sales of Google’s cloud division.

Pichai also believes that the transformation of artificial intelligence is a "golden opportunity", and the company is racing against time to integrate this technology into the whole business.At the Google Cloud Conference earlier this month, everything revolved around generative AI, further opened and optimized Gemini 1.5 Pro, and officially launched its own most powerful and expandable AI accelerator TPU v5p P.

In addition, the core advertising industry has also achieved steady improvement this quarter. Total revenue was $61.6 billion, a year-on-year increase of 13%. Among them, Google search and other advertising revenue was 46.2 billion US dollars, and YouTube advertising revenue was 8.1 billion US dollars, both of which achieved double-digit growth.

However, for Google, which is still positioned as a "search giant" in the market, the boost of generative AI may be a double-edged sword: on the one hand, Google is exploring new income channels such as advertising placement, independent subscription service and enterprise authorization through AI tools such as Gemini to adapt to market changes and needs. On the other hand, improving the generative search experience may affect the original advertising profitability. At the same time, the rookie of AI search engine represented by Perplexity also faces potential challenges.

In fact, compared with Microsoft and Meta, Google has not had an easy time these months. First, Gemini’s image generation function was forced to withdraw from the market because of racial discrimination, which once triggered a controversy about whether Pichai was qualified as CEO of Google. After paying a large amount of severance pay for layoffs, this week, 50 employees protesting against the company’s signing of a cloud computing contract with Israel were fired, causing internal riots.

In the midst of disputes and challenges, this beautiful financial report comes at the right time. Not only has it greatly boosted market confidence, but it also shows that Google has found the right direction in the AI ? ? era. With the recent reorganization of the artificial intelligence department and more attention to product speed, Google’s performance in the second half of the year is still expected.

After experiencing the "efficiency year" of business focus adjustment, department reorganization, artificial intelligence and layoffs and cost reduction, Meta made a beautiful turnaround with a revenue of 40.1 billion US dollars in the last quarter. The share price has soared by 140% in the past 12 months, far exceeding Google’s 50% and Microsoft’s 35%.

In this 2024 Q1, the social media giant, which just released a new generation of open source model Llama3, continued to reap the most brilliant first-quarter performance in history, with revenue and profit higher than Wall Street’s expectations.

The data shows that Meta’s total revenue in the quarter was US$ 36.46 billion, a year-on-year increase of 27%, the fastest growth rate in three years. Net profit increased by 117% year-on-year to US$ 12.37 billion, and diluted earnings per share was US$ 4.71, more than double that of US$ 2.2 in the same period last year.

Among them, advertising business is still the core income source of Meta, and the results are gratifying. It increased by 27% year-on-year to $35.64 billion, accounting for nearly 98% of the total revenue. The daily users of FoA increased by 7% year-on-year to 3.24 billion, and the advertising exposure also increased by 20%.

This is mainly due to the application of artificial intelligence technology, which significantly improves the accuracy of targeted advertising. According to Meta, at present, more than half of their advertising recommendations are driven by AI.

After falling to the bottom in 2022, Meta tried to regain the market share of digital advertising. Zuckerberg then launched an initiative to reorganize the advertising business, with the focus on using AI. Susan Li, CFO, once said that the company has been investing in AI models that can accurately predict user-related advertisements and tools that automate the advertising creation process.

In terms of software, Meta recently presented the "GPT-4 level" open source AI model king Llama 3, defeated Gemini 1.5 and Claude 3 in a number of benchmark tests, and upgraded the potential training parameters to 400B b. Widely used in different platforms and scenarios, and vowed to wash off LLM companies and API suppliers with free commercial blood. At the same time, Meta AI is integrated into family applications such as Facebook, Instagram, WhatsApp and Ray-Ban smart glasses to provide users with more flexible and diverse assistant functions.

In terms of hardware, like every colleague who doesn’t want to be stuck, Meta not only stepped up the storage of NVIDIA chips, but also released the latest version of Training and Inference Accelerator (MTIA). Using TSMC’s 5nm process, focusing on strengthening AI reasoning, it is specially designed for the ranking and recommendation system of its social software, and its performance is three times higher than that of the previous generation. They also developed a large rack-mounted system that can accommodate up to 72 accelerators to support self-developed chips. Now they have been deployed in the data center of Meta to complement the commercial GPU.

With the cooperation of AI software and hardware, overseas retailers from China, such as Temu and Shein, also added a fire to Meta’s performance with huge investment in Facebook and Instagram advertisements. And with the approaching of the US presidential election in 2024, political advertising has surged. According to the latest forecast of AdImpact, this year will be the most expensive election cycle in American history, and the advertising expenditure is expected to reach 10.2 billion dollars.

At the same time, due to the annual efficiency adjustment plan, Meta laid off nearly 10% of its employees, and the total number of employees was 69,329 as of March 31, 2024.

In stark contrast to streamlined operations, Xiaozha’s more drastic artificial intelligence layout. In the face of the growing AI war in Silicon Valley, Meta raised its capital expenditure from the expected $30 billion to $37 billion to $35 billion to $40 billion in 2024 to "accelerate infrastructure construction to support the company’s AI roadmap" and continue to compete for top AI talents with high salaries to join the company’s technology research and development.

In addition, he seems to have a "obsession" with the meta-universe, saying that he will continue to invest in long-term goals and "build a virtual world full of incarnations." It should be noted that although the revenue of Reality Labs, which is responsible for VR/AR/MR and Metauniverse development, increased year-on-year, it still lost $3.8 billion, and the total loss has exceeded $45 billion since the end of 2020.

Various unstable factors, together with expanding AI expenditure and a lower-than-expected revenue outlook for the second quarter, have caused the market to worry about Meta’s future sustainable profitability. Despite handing over a super-bright performance answer sheet, Meta’s share price still fell.

And this does not seem to shake Zuckerberg’s determination to push AI. Just as the stock price is diving, the financial report phone will be opened as scheduled.

He firmly told investors that he would spare no expense to build Meta into "the world’s leading artificial intelligence company". It also revealed that Meta is actively exploring a variety of AI revenue-generating strategies, including providing enterprise-level services, introducing advertisements into AI interactions, and allowing people to pay for larger AI models and more access to computing resources. AI has also helped Meta to increase application participation, thus allowing more advertisements to be seen and directly improving advertisements to bring more value.

However, Xiaozha also bluntly said, "Building a leading AI will be a more arduous task than optimizing the application experience, and it may take several years."The implication is that although the long-term value of taking AI is full, don’t expect it to make big money immediately. The words directly scared the market to collapse. Meta’s share price plummeted by 18% after hours, and its market value shrank by nearly $200 billion.

This unexpected trend just reflects the current general attitude of Wall Street towards artificial intelligence: compared with a lot of AI investment, the market wants to see the balance between expenditure and growth, and looks forward to a clearer monetization signal.

However, for Meta, fully embracing AI technology and then applying it to social networks, advertising, metauniverse, wearable devices and other fields, even if it takes several years to turn into considerable profits, it is also determined to pay and wait. Zuckerberg blocked his future this time, and he won’t go back when he opens his bow.

Unlike Meta, which was plunged by the Nasdaq market, Microsoft gained momentum after its financial report was released. It rose by 5% after hours, and overtook Apple for the nth time to become the highest value company in the world.

As the first commercial track leader to bet on generative artificial intelligence, Microsoft’s performance is still firm, and all business indicators have exceeded expectations:

The total revenue was $61.86 billion, up 17% year-on-year, exceeding the previous official guideline of 14.5%. The net profit was $21.94 billion, up 20% from $18.3 billion in the same period last year. The adjusted earnings per share was $2.94, higher than the market expectation of $2.82.

Driven by the strong demand of AI, Intelligent Cloud, including Azure public cloud, Windows server, voice recognition software Nuance and GitHub, continued to live up to expectations, with revenue increasing by 21% year-on-year to $26.7 billion, higher than the market expectation of $26.25 billion. The growth rate was the highest in five fiscal quarters, and it also surpassed rivals Amazon AWS and Alphabet Google Cloud.

Among them, Azure and other cloud services increased by 31% year-on-year, and 7 percentage points came from AI contribution.

In this regard, CEO Nadella pointed out in a conference call that "Azure has become the center of AI projects, involving not only AI models, but also databases and other services. Many customers are using Microsoft platforms and tools to build their own AI solutions:

More than 65% of Fortune 500 companies are using Azure OpenAI service, and GitHub Copilot for developers has 1.8 million paid subscribers. 30,000 customers use Copilot Studio low-code tools to customize their own Copilot. "

In addition to intelligent cloud, since this is the first full quarter since Microsoft launched 365 Copilot generative artificial intelligence assistant to commercial customers last November, the market is also very concerned about the sales performance of Office suite.

Nadella said that Copilot has embedded the latest technology of OpenAI into Microsoft’s entire product line to provide customers with various value-added services. The data shows that the revenue of productivity and business process departments increased by 12% year-on-year to $19.6 billion in this quarter, of which the revenue of Office 365 increased by 15%, and the number of paid subscribers has reached 80.8 million. It is expected that it will continue to achieve steady growth in the next fiscal quarter-which shows that Microsoft has a solid foundation and remarkable achievements in the commercialization of AI software.

In addition, thanks to the acquisition of Activision Blizzard in October last year, Microsoft’s personal computing revenue, including game business, also achieved double-digit growth to $15.6 billion, and Xbox performance increased by 62% year-on-year.

Nadella confidently said: "Microsoft is leading a new era of AI transformation, bringing better business results to various roles and industries."

Since the beginning of this year, Microsoft has been making great moves in the field of AI. On the eve of the financial report, an exciting news was announced: on the basis of the 2020 cooperation agreement with Coca-Cola Company, we will continue to sign a five-year strategic contract worth $1.1 billion. Help it achieve further digital transformation through Microsoft Azure Cloud, Microsoft 365 Copilot tools and leading generative artificial intelligence technology.

Last week, Microsoft’s artificial intelligence empire expanded to the Middle East for the first time: it invested $1.5 billion in G42, an AI company in the United Arab Emirates, and obtained its minority stake and board seats. Meanwhile, G42 will run its AI applications and services on the Azure cloud computing platform.

In the layout of the big model, after spending $13 billion on OpenAI, Microsoft also decided not to spoil ChatGPT alone, but to open up more possibilities. In February, it was announced that it had reached an in-depth cooperation with Mistral AI, a French star AI startup, investing 150,000 euros and providing computing infrastructure to assist in large-scale model training and reasoning. Mistral has also become the second commercial closed-source model supplier of Microsoft besides OpenAI.

In March, after leading the latest round of financing for the artificial intelligence unicorn Infection AI, Microsoft directly poached its two co-founders and most of its technical staff. Mustafa Suleyman, the former CEO of Influence, was appointed as the CEO of Microsoft AI, a newly established artificial intelligence department, responsible for integrating consumer toC products, including Copilot, Bing and Edge, and reporting directly to Nadella. Another co-founder Karen Simonyan joined as the chief scientist. One operation not only obtained the authorization of Influence technology, but also completed the talent acquisition of "hollowing out" level, which once shocked the industry.

In terms of hardware, in addition to introducing two new Surface as the next generation AIPC, Microsoft is also developing a new network card similar to NVIDIA ConnectX-7 to support the self-developed Maia 100. It also plans to hoard 1.8 million AI chips by the end of this year and triple the number of GPUs. Significant progress has also been made in building a data center worth up to $100 billion with OpenAI and building a supercomputer called "Stargate".

Bet on a number of mainstream large model development teams, make great strides in data processing capabilities, coupled with the stronger technical advantages after the launch of GPT-5, Microsoft has a stable position in the Jianghu.

Looking at the new round of financial performance of Meta, Alphabet and Microsoft, it is not difficult to see that generative artificial intelligence has penetrated into all aspects of the business pipeline and become the core engine driving enterprise growth.

Microsoft’s success is particularly typical, with a number of AI software and hardware forward-looking layout firmly in the top spot, and various businesses take off at high speed.

Although Meta’s huge AI investment makes investors jumpy, it is still unknown whether it can realize commercial profit as soon as possible, but the advertising revenue boosted by AI has achieved initial results. With Llama’s big model and computing power blessing, Zuckerberg’s determination and ambition to build a global AI leader should not be underestimated.

As for big brother Google, it finally found its own rhythm in the AI ? ? war. Weapons such as Gemini and TPU have sharpened their swords and are ready to accelerate the search for new growth points in the AI wave.

The judgment of the three giants on the development direction of artificial intelligence is surprisingly consistent, and they all offered a gamble of real money to invest in this future technological change. Standing on the cusp of the times, how high and how far AI can finally take them, the eyes of the global technology industry will look here.

(The cover picture is from Josh Edelson/AFP via Getty Images)

Tang Zhenyu, one of the singers, was provided by the interviewee.

　　On July 29th, the propaganda song MV "One Mission One Dream" of the 2019 World Police Conference created by Chengdu police was released. This is also the first theme song created by Chengdu police.

　　Thirteen policemen from Chengdu Public Security Bureau spent two months making Chinese and English lyrics and filming MV. Compared with this past police song, which focuses on the grand background, this song can be said to be a "love song" dedicated to police and firefighters all over the world. "Ordinary hero, leaving a determined figure. In different territories, we all carry heavy burdens, day and night, and we fight to the end in order to leave a great body. " Pay tribute to the ordinary heroes around you!

　　It took two months for the police to create their own songs for the World Police Association.

　　"Have a common name, the same mission. Leave footprints of youth for the same dream. Wind and rain, guarding the dawn of expectation, we are all the brightest stars. " On July 29th, the song "One Mission, One Dream" and MV were released simultaneously. The whole video is 3 minutes and 35 seconds, and the lyrics are positive and inspiring.

　　Chengdu Business Daily-Red Star News reporter learned that the songs and MVs were produced by 13 people, all of whom were Chengdu police, which lasted for two months. Songs and lyrics were created by Liu Jin; Song production is performed by Liu Jin and Li Weitong; The concert was performed by 11 police officers in Chengdu, among whom Liu Jin, Huang Cong, Tang Yuanyuan and He Jiachen were policemen, Lin He Xu and Tang Zhenyu were auxiliary policemen, and the video was jointly performed by the auxiliary police of Chengdu Public Security Police.

　　If you are careful, you will find that Liu Jin, Tang Yuanyuan, Cheng Shi and Lin He also appeared in this year’s CCTV Lantern Festival, and their performance of "We Are All Dreamcatchers" pushed the party to a climax.

　　In order to make the propaganda songs have better communication effect, some of the lyrics are in English. English lyrics were written by He Jiachen, a policeman of Chengdu Public Security Bureau. "Because the World Police Association belongs to police and firefighters from all countries in the world, we want to use English to make it easier for everyone to understand, which is also prominent ‘ One mission, one dream ’ Propaganda language. " He Jiachen said.

　　Huang Cong, one of the singers, said: "When singing this song, the lyrics are catchy and positive. I hope this positive energy can be conveyed to the police and firefighters all over the world, so that they can feel the enthusiasm of the Chengdu police."

　　Focus on the contestants and dedicate them to police and firefighters around the world.

　　The title of the song "One Mission, One Dream" is actually the slogan of this World Police Association. In the song MV, some events of the World Police Association were incorporated, including basketball, boxing, swimming, weightlifting and long jump.

　　Compared with the grand background of the two World Police Games propaganda songs released in the early stage, this video focuses more on the police and firefighters themselves, including the video materials of Chengdu police participating in the World Police Games in previous sessions, as well as the pictures of police and firefighters helping others all over the world.

　　Video MV framing is mainly conducted by Chengdu Public Security Bureau and Century City New International Convention and Exhibition Center. Century City New International Convention and Exhibition Center is not only one of the venues that undertake many World Police Games such as Taekwondo, Dodge Ball and Ice Hockey, but also the location of the World Police Athletes Village.

　　"The whole song revolves around the slogan of this World Police Conference ‘ One mission, one dream ’ Come. For police and firefighters all over the world, it is necessary to maintain national social stability and safeguard people’s peace. " Liu Jin revealed that the whole song creation and MV shooting took two months, and it was completed on July 28th. On July 29th, it was launched through Chengdu Public Security Bureau @ 京京京京京京京京京京京.

　　At present, the video has been released in Tik Tok @ Chengdu Public Security and WeChat WeChat official account @ Ping ‘an Chengdu, and the number of songs played has exceeded 670,000 times.

　　NBA star tim hardaway sends blessings to the World Police Association.

　　A few days ago, NBA legend Tim Hardaway and his son — — Tim Hardaway Jr, an active Dallas Ranger, sent a blessing to this World Police Games: "The 2019 World Police and Firefighters Games will be held in Chengdu in August. Welcome to Chengdu! I wish the event a complete success! "

　　Thailand’s team prepares for the World Police Conference.

　　On July 23rd, the team of Thailand World Police Association conducted training, including tennis, table tennis and shooting. The sponsors of the Thai team expressed their wishes to the Chengdu World Police Association, hoping that the Chengdu World Police Association would be a complete success and that teams from Thailand and other countries would achieve good results.

　　Cambodian team prepares for the World Police Conference.

　　On July 11th, the table tennis team and karate team of Cambodia World Police Association prepared for the World Police Association. The players were holding table tennis bats, with firm eyes and active training. On July 15th, the track and field athletes of the Cambodian World Police Association prepared for the World Police Association. Under the scorching sun, the team members kept training on the field, and running, pole vault and hurdles were all their training items.

　　/player style/

　　From losing weight to loving running

　　There are a group of dream catchers at the World Police Marathon.

　　On August 8th, the 18th China Chengdu 2019 World Police and Firefighters Games (hereinafter referred to as "World Police Games") was held in Chengdu. On the morning of August 9th, the World Police Half Marathon will take the lead in Dujiangyan. At that time, six contestants from Qingbaijiang Public Security Bureau will compete with many policemen and firefighters from all over the world to start for their dreams!

　　Speaking of Chengdu police who can run marathons best, Deng Yong, a policeman from Qingbaijiang Branch, must be on the list. In August, 2017, Deng Yong won the fourth place in the 10km cross-country race and the sixth place in the half marathon at the 17th World Police Conference held in Los Angeles, USA. The best score of the individual marathon was 2 hours and 43 minutes, which was close to the standard of 2 hours and 34 minutes for a first-class professional marathon athlete.

　　"If there is another way in life, I may become a professional marathon athlete." Deng Yong said that since he joined the police for nine years, he has traveled all over the country’s famous racetracks, and he has left his presence in Chongqing, Xi ‘an and Shanghai.

　　When he first joined the public security work, Deng Yong was assigned to Qingquan Police Station, which is far away from Qingbaijiang City. Since he was a child, he liked long-distance running and stopped physical exercise because of work and life, and his weight suddenly increased from more than 60 kilograms to 85 kilograms. In an incident dealing with school bullying, several youths ran away when they saw the police coming. Deng Yong, who won the long-distance running championship on campus many times, was defeated, and none of them caught up. He secretly made up his mind that he must regain his former style.

　　From then on, Deng Yong practiced running whenever he was free. All the streets, village roads, mountain roads and ridges in Qingquan Town are covered with his running and working footprints. A few months later, Deng Yong’s weight dropped to 60 kilograms, and his running speed came back. Gradually, he found the feeling of being the champion of long-distance running.

　　In recent years, Deng Yong has participated in more than 30 marathons, and won the first place in armed cross-country race and mountaineering in provincial and municipal police and firemen’s games. Today, Deng Yong is one of the best police officers in Chengdu, and he has also led a large number of colleagues to join the long-distance running team. He said: "Long-distance running can not only exercise physical fitness, but also find unique happiness from it."

　　Speaking of the goal of this year’s World Police Games, Deng Yong bluntly said that there is no goal, and running on the track is success.

　　Wang Xinhua, a policeman of the patrol brigade of Qingbaijiang Branch, also participated in the World Police Marathon, and his running course also started from "losing weight". At the beginning of running, Wang Xinhua could only stick to 5 kilometers at a time, and the speed was also very slow. After a month, you can run 10 kilometers, not only the speed is improved, but also the weight is reduced by 5 kg. This gave him great confidence, and slowly, from losing weight at first to falling in love with running later, running gradually became a part of his life.

　　"It is an honor to participate in a world-class competition at home. Fortunately, this honor has come to me." Wang Xinhua said, "I hope to break through myself on the track of half marathon. Men who run are generally not too bad luck!"

　　(Chengdu Business Daily-Red Star Journalist Yan Xue)

　　Cctv newsOn the morning of February 14th, the State Council Press Office held a series of press conferences on the theme of "Opening by the Authority", introducing the key work of comprehensively promoting rural revitalization in 2023 and answering reporters’ questions.

　　A reporter from the Central Radio and Television General Station asked how to understand and understand the connotation, characteristics and basic requirements of an agricultural power.

　　Tang Renjian, director of the Central Rural Work Leading Group Office and Minister of Agriculture and Rural Affairs, said that the connotation of an agricultural power is very rich, including both the development of productive forces and the transformation of production relations; It includes not only the all-round upgrading of agriculture, but also the all-round progress of rural areas and the all-round development of farmers. On the one hand, we must have the common characteristics of a strong agricultural country. Although foreign modern agricultural powers have different resource endowments and institutional environments, and the performance of agricultural powers is also different, they have some common characteristics. It is necessary to follow the general law of agricultural modernization, find gaps, make up shortcomings, promote advantages, and build an agricultural power with strong supply security, strong scientific and technological equipment, strong management system, strong industrial resilience and strong competitiveness. On the other hand, we should reflect the characteristics of China based on the national conditions. It is the key to cultivate crops and feed them, to stress water and soil in agriculture, and to build an agricultural power according to the national conditions and agricultural conditions and to solve practical problems by relying on our own strength. China’s resource endowment with a large population and a small land, the historical background of farming civilization and the requirements of the times of harmonious coexistence between man and nature determine that we must rely on our own strength to secure our rice bowls, rely on the two-tier management system to develop agriculture, develop ecological low-carbon agriculture, continue farming civilization and solidly promote common prosperity. These words just now reflect the characteristics of China, China’s national conditions and agricultural conditions, and we should strive to embark on a road of agricultural modernization with China characteristics.

　　Building a strong agricultural country is a long-term task and systematic project, so we should pay attention to methods and grasp the timing and efficiency. First, accurately understand the work layout of agriculture, countryside and farmers. Building a strong agricultural country is in the same strain as comprehensively promoting rural revitalization, with the same goal and unified process. At present, we should focus on promoting rural revitalization in an all-round way, do a good job in connecting the policy system with the work system, keep the focus unchanged, change the theme, adjust the channels, and maintain the continuity of work. The second is to strengthen overall planning. Pay close attention to the study and formulation of the plan to speed up the construction of a strong agricultural country, do a good job in overall planning and systematic arrangement, link up with the existing plan, and can’t completely make another set, clarify the road map construction drawing, make solid and powerful progress, link up and innovate, and do such a plan well. The third is to highlight the actual results. Focus on solving the most urgent practical problems in the development of local agriculture and rural areas, which are strongly reflected by farmers, and fall on specific livelihood issues, even some key small things, and make contributions for a long time, so that farmers can feel a real sense of gain, happiness and security in the process of rural revitalization.

Editor’s note: As a friend of the post-80s generation, Qian Zhenzhen often has such confusion: Why does my girlfriend/wife always let me choose between the game and her? Faced with such confusion, Qian Truth showed them the way: Why not open an Internet cafe together?

As a post-80s generation, Qian Zhen witnessed the earliest "little black room" LAN bar (the cost is 1-2 yuan/hour, and the game is mainly StarCraft), and after 2000, the smoky Internet cafes (the cost is 4-6 yuan/hour, and the game is mainly Warcraft, CS), and now the Internet cafes (the cost is 10 yuan/hour, and the game is mainly Dota2).

Unfortunately, just as Qian Zhen’s friends were gearing up to prepare for the Internet cafe, Wangyu Internet Cafe got 210 million yuan in financing in 2017, and now even Jay Chou has rushed into this market and opened a "most luxurious Internet Cafe in history".

Who will grasp the social feelings of boys born after 1980s in the future? Let’s take a look at the dialogue between "Three Sounds" and net fish, and the market conception of net fish for internet cafes.

The following content comes from WeChat WeChat official account: Sansheng (WeChat WeChat official account ID: tosansheng), the original title "Rebirth of Internet Cafe: This is a story about consumption upgrading and scene redefinition.",author: Wang Xueqi.

"There are 140,000 Internet cafes now, and it will probably be less than half by the beginning of next year, and we are waiting for the downturn of the industry," said Peng Cong, head of the brand department of Netfish Internet Cafe Market, when asked by Sansheng how to use the 210 million D round of financing just obtained at the beginning of this year.

Net Fish Internet Cafe is the first heavy investment in the entertainment capital market in 2017. On January 26th, Wangyu Internet Cafe announced that the company had completed 210 million RMB Series D financing, and the investors were Dachen Venture Capital, Yicun Capital and Mingjia Capital. Previously, Wangyu Internet Cafe has completed three rounds of financing, and the investors include Lianzhong Games and Shunwang Technology. In September 2015, Netfish also received tens of millions of RMB Series B financing from Wang Sicong Pusi Capital.

In fact, the meaning boundary of Internet cafe has been rapidly enlarged. Searching for "Internet cafes" in the map has nearly 500 search results in Beijing alone, and many traditional Internet cafes that were once "messy" are also trying to make a comeback after a makeover.

However, this is not just a simple story about Xiao Fang, a country girl, who changed her name to Miss Dong after she entered the city. Behind the resurrection of Internet cafes and the rise of Internet cafes, hundreds of billions of game industries and more than 50 billion e-sports industries are making efforts to support it. At the same time, it is also the upgrade of offline social needs of a new generation of young consumers and the redefinition of certain Internet scenes.

Although e-sports and socialization have enabled Internet cafes to find their core competitiveness in the new era, which has attracted a large influx of capital, the current growth of consumer groups seems to be insufficient to carry the influx of Internet cafes.

As a result, the pioneers of the Internet cafe industry have invested in brand building and marketing promotion after earning the first bucket of gold. This revived traditional industry is attracting new players, but the old players have sharpened their swords and prepared for a big fight.

Starbucks is the goddess of inspiration for Internet cafes.

The bar in the Internet cafe looks more like a cafe.

Walking into the storefront of Netfish Internet Cafe near Beijing Workers’ Stadium, the spacious foyer makes it look like a large KTV at its peak many years ago, while the bar at the end of the foyer is more like a cafe, and the menu is also a standard cafe configuration. In addition to coffee juice, there is also a simple meal of pasta and rice. On the glass counter, even a certain brand of seaweed jar was carefully displayed.

Probably this snack is being promoted recently, and Net Fish Internet Cafe has also specially launched a package of seaweed and milk, which allows you to surf the Internet for free at a specified time after purchase.

The computer area of Wangyu Internet Cafe is also very different from the traditional Internet Cafe, which adopts a circular layout similar to a ladder classroom and puts all-in-one Apple machines. Apart from the cries of "Don’t bid farewell" (note: warning teammates not to die) and excited shouts from time to time from the private room, there are few people in the lobby on weekdays. The clerk wearing a white shirt printed with the net fish logo stops to watch the game from time to time and often exchanges some experiences with consumers.

The earliest Internet cafes in China appeared in about 1995 and began to develop rapidly around 2000. In that careless era, Internet cafes were not a safe place for parents, and there were a large number of black Internet cafes that lacked business qualifications. After the 2002 Blue Speed Internet Cafe fire and the 2003 SARS, the government began to tighten the supervision and licensing policy for Internet cafes.

At the same time of policy tightening, the popularity of personal computers and smart phones has also quickly separated the popularity and traffic of Internet cafes. Once they have a free choice, it is becoming more and more difficult for young people to accept the dirty and chaotic Internet cafes that are shrouded in smoke. Several executives of Internet cafes told Sansheng that the Internet cafe industry in China began to enter a trough in 2010, and 2012 was probably the lowest ebb.

Faced with the overall decline and near elimination of the industry, some internet cafes in it began to actively seek new ways out. In this process, the global coffee chain brand "Starbucks" unexpectedly became the common goddess of inspiration.

Xu Hua from the brand department of Jiela Internet Cafe said in an interview with Sansheng that Jiela’s earliest attempt at Internet Cafe originated from a Starbucks consumption by her boss. Starbucks was very popular in 2010, and the boss felt that we could do the same as Starbucks and be a little more elegant. In 2005, Net Fish Internet Cafe was inspired by Starbucks when it tried to improve the environment of Internet cafes and added new leisure elements, because the latter "has access to the Internet, is quite comfortable, and has food and drink".

Compared with the pioneers of the transformation of Internet cafes such as Gera and Netfish, Bidou Internet Cafe, which rose in Guangzhou, started from another road. Fan Lihan, one of its founders, told Sansheng that Bidou first started from restaurants targeting college students and developed cultural and creative products. The purpose was to get involved in the campus market from different angles, turn himself into a university traffic portal company, and then realize the traffic through cooperation with other brands.

However, the restaurant belonging to "diligent" is unstable in profit and complicated in management. As a result, in 2016, they turned their attention to the "lazy" Internet cafe that has been in full swing. Fan Lihan likes to compare the Internet cafe industry to a parking lot. "As long as we solve the problems of qualification and location, we can get very stable profits and low management costs."

The current mode of Bidou Internet Cafe is to directly purchase Internet cafes that have been in business for many years through capital operation, and then upgrade and transform them into Internet cafes. In this respect, Bidou has certain innate advantages. Guangzhou did not have a large-scale chain Internet cafe before, which also means that Bidou does not need to face the experienced and powerful old landlords in this market.

Gera in Hangzhou, Wangyu in Shanghai, Bidou in Guangzhou, old players and newcomers in the Internet cafe industry are actively capturing different hills of Internet cafes in their own different ways.

E-sports is the specific medicine for the revival of Internet cafes.

"Coffee" is the source of inspiration for the return of the transformation of Internet cafes, and the shot in the arm for the real survival of Internet cafes is e-sports. For young game users, e-sports is not only more competitive in content and feeling, but more importantly, this new competitive event, which emphasizes teamwork and interaction, has fundamentally changed the offline social function and consumption scene of Internet cafes.

E-sports was officially recognized as a sport by the State Sports Commission in 2003. Although it also produced a number of star players, the limited number of competitions and immature business models have not attracted real capital favor for the e-sports industry.

After the game industry has reached a considerable scale, the e-sports industry began to take off. According to the data of the Game Working Committee of China Music and Digital Association, the market size of e-sports industry was 22.63 billion yuan in 2014, and it has more than doubled to 50.46 billion yuan two years later. Several operators of Internet cafes said that with the entry of Wang Sicong, Tencent and other capitals, e-sports began to become the development trend of the industry in 2012 and became a capital hotspot in 2015.

Another important change also occurred around 2014, and the state began to take more active encouragement to the e-sports industry. Xu Hua told us that Gera began to lay out e-sports based on the suggestion made by the Vice Minister of Culture when he visited in 2013.

Internet cafes are the direct beneficiaries of the booming e-sports industry. It is e-sports that makes people brought home by personal computers and smart phones go out of their homes again. For ordinary players, although e-sports competition is not a daily standard, "team competition" is a basic demand.

According to "Three Sounds", consumers around the age of 30 are the main force of opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

Peng Cong said that the emergence of two phenomenal games, Dota2 and League of Legends, was an important turning point in the revival of Internet cafes. Although before them, there were also hot games in Internet cafes like Legend and Warcraft, the direct antagonism of Dota2 and League of Legends and the need to form a team are stronger, which can arouse people’s interest in playing in Internet cafes.

Compared with other e-sports events, "Dota2" and "League of Legends" offer higher individual event prizes, and the champion prize of "Dota2" even exceeds that of Wimbledon. With such a big prize, it will naturally attract more professional players to participate in the competition, and the hot atmosphere of the professional arena will eventually infect ordinary players.

E-sports has brought transformation opportunities and new growth points to Internet cafes, but it has also brought covetous competitors. More and more hot money has begun to pour into the Internet cafe industry-the country of hardware manufacturers and players has started to make Internet cafes, and Gome built its own Internet cafe brand Xiaomei Internet Cafe at the end of 2016. Former members of E-sports team WE have opened Internet cafes, and even the famous singer Jay Chou has joined the Internet cafe battle.

In 2014, the Ministry of Culture, the State Administration for Industry and Commerce, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly issued No.41 and No.42 documents to improve the management policies of Internet cafes and promote the transformation and upgrading of Internet cafes, which lowered the threshold for opening Internet cafes, and the model of Internet cafes was easy to copy from the perspective of space design and equipment. Xu Hua said that the homogenization competition between Internet cafes is very serious.

Peng Cong also said that since the second half of 2016, the Internet cafe industry has entered a new round of survival of the fittest. A large number of Internet cafes that follow the trend obviously lack the ability to cope with fierce competition. Many Internet cafes can only attract customers through hand-to-hand combat methods such as price reduction and large-sum rush.

In his view, the market capacity of the Internet cafe industry is relatively limited. Although the number of e-sports users in China increased slightly in 2016, reaching about 130 million, Internet cafe consumers only accounted for a small part of it. In contrast, the supply of all kinds of Internet cafes blooming all over the sky was also in excess of demand. What’s important is that the two Internet cafe engines, Dota2 and League of Legends, have also begun to enter a period of exhaustion. "The market needs new games, and we are also waiting for the next end tour of Dota2 and League of Legends."

Under the realistic market situation, Internet cafe brands that already own the hills have begun to prepare more ammunition and put it into the next round of elimination war.

"What do Internet cafes do for promotion? Can they afford it?"

This is a question raised by Peng Cong, a native of 4A Company, when he first met with Huang Feng, the owner of Netfish Internet Cafe.

For Internet cafes before the transformation, marketing and brand are still two very distant words. At that time, as long as we had a good position, a computer that was not too bad, and more tolerance for minors’ fake ID cards, the business of Internet cafes would soon get better.

However, when the black Internet cafe model lost its stable audience and the Internet cafe model fell into fierce competition, marketing and brand became one of the key factors to win in the new stage.

In the storefront of Netfish Internet Cafe, in addition to the large portrait of the spokesperson Angelababy, there is also the ubiquitous brand logo cartoon killer whale. Gera Internet Cafe invited Miss, the queen of e-sports, to speak for herself, and also cooperated with Running Man by providing venues. In contrast, Bidou Internet Cafe, whose start-up team is good at marketing, continues the cultural and creative genes and designs its own brand image.

In addition to VI (corporate visual design), internet cafes have also made great efforts in the interior design of their stores. The style design of each store of Netfish is different. Compared with the bright wind of Netfish Internet Cafe, Fengdie Internet Cafe, another brand of its Internet Cafe, has many female users because of its warmer overall color and more casual decoration style. Bidou Internet Cafe, which aims at college students, hopes that the storefront image will be more positive and sunny, so it adopts a yellow-green tone.

In addition to the establishment of brand image at the visual level, holding e-sports competitions and actively seeking cross-border cooperation are also the focus of Internet cafe marketing. Bidou Internet Cafe held the Guangzhou University E-sports Goddess Challenge, which turned "watching girls play games" into a marketing event with great communication value. Gera and Netfish will also hold daily competitions in the store.

According to Peng Cong, when Netfish Internet Cafe holds a national e-sports competition, there will be 33 teams in just one store.

Net Fish Internet Cafe is spending more of the money it has melted on linkage with other brands, so as to establish its own differentiation and recognition. Some time ago, Banana Plan held the BIG Carnival in Shanghai, and the net fish Internet cafe also participated in it, and set up its own e-sports stage.

At the same time, the net fish also began to pay more attention to investors’ resources other than money. For example, the acceptance of Mingjia Capital in the D round of financing was due to the influence of the boss Huang Xiaoming, which brought many star resources to the net fish.

In this marketing campaign, the old Internet cafes rely on strong economic strength, industry contacts and local resources, while the new generation of Internet cafes rely more on their own sense of smell and experience in marketing and the dividends that those who join the battlefield later have.

When it comes to how to get out of the Red Sea of Internet cafes, the three Internet cafes seem to have their own strategies. In Xu Hua’s view, as long as the game industry is still popular, the Internet cafe industry will definitely continue to survive. With the cooperation resources of big game manufacturers, such as the activation-free demo of some games and the privilege of all heroes and all skins, old-fashioned Internet cafes can still attract many players and franchisees. For Gera, the next upgrade will focus on the intelligent management of Internet cafes and the improvement of operation and marketing capabilities.

In Peng Cong’s eyes, the user-oriented concept and integrated management system are the unshakable core competitiveness of net fish. "Equipment can be copied, lots can be replaced, but services cannot." The integrated system ensures that net fish users can be used nationwide after handling the card, which enhances the user’s viscosity. The future planning of net fish still revolves around the game. "What we do is not an Internet cafe, but a multiplayer game space."

For Fan Lihan, on the road of branding, the Internet cafe industry in Guangzhou has just started, and it is better to stand firm in South China than to plan for the future. "There are hundreds of thousands of Internet cafes in China. In terms of market share, no Internet cafe enterprise has really started to run. They run in the Yangtze River Delta and I run in the Pearl River Delta."

A long time ago, Internet cafes carried the need for people to communicate with the outside world. There were brothers from game guilds, unspeakable videos and websites, and chat room users who had never met before. After personal computers and smart phones have changed people’s communication patterns, some people are willing to return to the more or less real world of Internet cafes.

Fan Lihan’s vision for the future of Internet cafes is a pan-entertainment space that can be consumed by pass. "Buy a ticket, want to play games with a high-profile computer, want to sing with KTV, and want to play billiards with a pool table."

The above is the article of "Three Sounds".

After reading it, Qian Zhen felt the same way about the following sentence:

Consumer groups around the age of 30 are the main force in opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

And what will be the future format of internet cafes?

I don’t know how you feel after reading the picture below.

Journal No.2704 on April 4, 2022

Mar.The film market as the Spring Festival after the file.Fluctuation troughIt has always been dull, but in March this year, three Hollywood blockbusters with high expectations crowded in. However, after the release, the performance was not as good as expected. Although "New Batman" won the first weekend box office without any suspense, it only took 9 days to break through 100 million yuan, and the other two "Mysterious Seas" were not satisfactory at the box office and word of mouth in Moonfall. Compared with the North American market, the mainland audience doesn’t seem to buy the three blockbusters.

upcomingAprilOriginally, there was also a good reserve of new films, including the literary film Life Events, which was led by popular actor Zhu Yilong and made fans look forward to it for a long time, the crime suspense movies The Last Truth and The Victim, starring two senior male gods, Huang Xiaoming and William Feng, respectively, as well as the sequel to the classic work Detective, Detective Wars, brought by the long-lost Hong Kong "old play bone" Liu Qingyun. According to the original plan, these films will be released at the same time on April 2, kicking off the "Qingming File".

But on March 25th, Life Events, Detective Wars, You Are My Spring, The Last Truth, Victims and Friends of the Week.6 moviesAnnounce one after anotherWithdraw gear. So far in April, it seems that only a series of imported films such as Escape Room: Tournament of Champions’s Elf Hostel 3 and Fantastic Animals 3 are left in the movie market.

Escape Room: Tournament of Champions-The Fast and the Furious series

Gold medal producers made great efforts.

Director:Adam Robitel

Starring:Taylor Russell, Logan Miller, Holland Roden.

Show:April 2

Recommended reason:Created by a series of gold medal producers in The Fast and the Furious, his previous film once won the box office title of imported thrillers in China film history. The sequel is fully upgraded in terms of difficulty and thrills, gathering the top players in the world to jointly unlock the ultra-difficult secret room and open a cruel battle for survival.

Elf Hostel 4: Transformation Adventure-

Hotel Transylvania series finale.

Director:Derek Delemon, Jennifer Crusca

Dubbing:Brian Hall, andy samberg, Selena Gomez, kathryn hahn, steve buscemi.

Show:April 3 rd

Recommended reason:The Elf Hostel 4: The Great Adventure of Transformation is the final chapter of the Elf Hostel, directed by Derek Delemon and Jennifer Crusca, written by Amos Vernon, Nuzio Randazzo and genndy tartakovsky, and sung by many Hollywood stars such as Brian Hall, andy samberg, Selena Gomez and kathryn hahn. At the 125th anniversary celebration party of Elf Hostel, an accident turned the Elf family led by Dracula into an adult for the first time, while Johnny became a monster. In order to find a cure, Weng Xu, an enemy, went to the crisis-ridden rain forest in South America for a joyful and exciting adventure, and encountered all kinds of embarrassing situations.

Fantastic Animals: The Mystery of Dumbledore—

J.K. Rowling’s new adventure chapter of "Magic World"

Director:David Yates

Starring:Eddie Redmayne, katherine waterston, Jude Law

Show:April 8

Recommended reason:The film was created by J.K. Rowling, the author of Harry Potter. "Fantastic Animals: The Mystery of Dumbledore" tells that Dumbledore realizes that the powerful dark wizard Grindelwald is trying to seize control of the magical world, so he entrusts a magical zoologist Newt to lead an excellent team to perform a dangerous task against Grindelwald, and they will meet new and old magical animals.

"Noah’s ark 2"—

Animal Federation "Meng" opens a new copy of adventure

Director:Toby Genkel, Sean McCormack.

Dubbing:Dermot Morganis, Tara Flynn, Mary Murray

Show:April 8

Highlight: The previous series was released in mainland China in 2016, with a box office of 12.369 million yuan. This time, in "Noah’s Ark Wandering 2", the animals that have been marching for 147 days have been tired of sailing life. Dave the Elephant Trunk and Heisel the Bobcat were appointed as Chefs, and the Ark’s food reserves were about to run out, but everyone knew nothing about what would happen in the future.

"To My Stranger Lover"-

Looking for a former lover across a long time.

Director:Hugo Gelin

Starring:Fran? ois Civil, Joséphine Japy, Benjamin Lavernhe

Show:April 14th

Recommended reason:Through the Qian Qian time line, across a long time to find my former lover. Just parallel time and space, re-understanding, will she still fall in love with him? After a fierce quarrel and an unexpected time travel, Raphael changed from a successful best-selling author to a mediocre middle school Chinese teacher. His wife Olivia became a famous pianist in Starlight Glimmer from a housewife. Meet again, reverse identity, no longer husband and wife, another romantic encounter in parallel time and space, can Raphael keep his original love?

"manslaughter"—

Indian version of Sheep Without A Shepherd

Director:Nishikant Kamat

Starring:Ajay devgan, Tabu, Shriya Saran, Rajat Kapoor.

Show:April 15th

Recommended reason:The China version of Sheep Without A Shepherd once made a box office record of 1.333 billion in China, and the original release attracted a lot of attention. The film tells the story of how the family of four fought back when faced with despair. A kind and law-abiding family killed their eldest daughter Anjiu by mistake because she couldn’t bear the harassment of the boy Sam. After learning of the boy’s strong family background, her father Wei Jie decided to defend his family. Although he only has a primary school diploma, Wei Jie is a movie fan who loves movies. With the knowledge he learned from movies, he began to plan how to make a "perfect alibi" for his family.

The desperate ambulance—

An earth-shattering robbery

Director:Michael Bay

Starring:Jake Gyllenhaal, Yahya Abdul-Maidin, Eiza González

Show:April 22nd

Recommended reason:A remake of the Danish film of the same name from 2005 tells the story of a veteran who came back from Afghanistan and was dragged into the water by his brother to rob a bank. When something terrible went wrong, they seized an ambulance, but there was already a medical staff in the car giving first aid to the patient. With the escalation of the situation, the old contradiction between brothers reappeared, and they had to work hard to survive in a difficult environment.

I really hate long-distance relationships—

The first long-distance love topic movie in China

Director:Wu Yang, Zhou Nanxuan

Starring:Ren Min, Xin Yunlai, Li Xiaoqian, Zhou Yutong, Chen Youwei.

Show:April 29

Recommended reason:The film tells a true long-distance love story: after the college entrance examination, Zhao Yi has been secretly in love with Xu Jiashu for many years, but fate makes people start a long-distance love. They firmly believe that surviving a different place is a lifetime. As long as they love each other, distance is not a problem. But the natural obstacles of long-distance love test them. The appearance of Saikh and the twists and turns of love between girlfriends Jojo and Li Tang also give them a new understanding of "long-distance love" and are more determined to meet the challenges in the future.

Keep you safe—

Dapeng and Li Xueqin burst into laughter.

Director:roc

Starring:Dapeng, Li Xueqin, Andrew, Wang Xun, Wang Shengdi

Show:April 29

Recommended reason:The movie "Keep You Safe" tells the story of Wei Ping, a former "Jianghu tycoon", who became a graveyard salesman in middle age. After his client Han Lu moved in, he was involved in a rumor storm and faced with the forced demolition of the cemetery. In order to complete the sales performance, Wei Pingan tried his best to "whitewash" Han Lu and made many jokes. Wei Ping-an tried to find the source of the rumor and find out the truth, only to find that those who spread the rumor didn’t care about the truth, but only cared about what they believed.

League of Bad Guys—

It’s never too late to change for the better.

Director:Pierre perrifel

Dubbing:Sam rockwell, Awkwafina, Antonio Ramos

Show:April 29

Recommended reason: Gray wolves, spiders, sharks, piranhas and snakes have formed a criminal team "Bad Guys Alliance". Over the years, they have committed many cases of theft and robbery, and they have become the targets of the police. One day, when they tried to steal a gold trophy, they failed unexpectedly. They should have been jailed from then on, but Professor Orange Jam, a famous guinea pig, proposed to give them a chance to turn over a new leaf and suspend their imprisonment. Grey Wolf, the leader of the Bad League, originally wanted to pretend to agree, but in the process of pretending to be a good person, he found that he found unprecedented happiness, which also contributed to the opportunity for the Bad League to become a good person.

"Hello, Brother"—

Changyuan Online Matches Mary and Wei Xiang for Dating.

Director:Zhangluan

Starring:Mary, Changyuan, Wei Xiang

Show:April 30th

Recommended reason:The story tells the story of an idle e-sports substitute Xiao Wu (Chang Yuan) who inadvertently turned out a diary and a simple ring that had been dusty for many years, and even gained the ability to travel back to the 1980s. The fate of parents and old friends has also undergone earth-shaking changes due to the arrival of Xiao Wu. Zhang Luan, the director of the film, vividly and accurately portrayed a beautiful feeling of wits and courage, joy and warmth between teachers and students in the 1980s in his previous work "Teacher Good", and the strong campus youth resonance attracted numerous affirmation from the audience.

Check the Wind and Cloud —— Adapted from a real case

Director:Siu Fai Mak

Starring:Johnny, Bai Baihe, Claudia

Show:April 30th

Recommended reason:Based on a real case, the film mainly tells the story of how prosecutors act in the fight against evil. This film is the first film on the theme of criminal trial from the perspective of China prosecutors, and its original screenwriter is Zhao Peng, a third-class senior prosecutor in Tsinghua University. Siu Fai Mak, the film director, said that this film is in line with China’s national conditions, and a large number of real litigation plots are adopted. With the help of professional scripts, it will definitely add icing on the cake to China’s procuratorial film.

"Hello, Beijing"-Give ordinary people chicken blood

Director:Cao qianqian

Starring:An Zehao, Liu Ben, Li Feiran

Show:April 30th

Recommended reason:"Hello, Beijing" is a film of little people, telling the stories of three ordinary North drifters of different ages. After experiencing setbacks, difficulties and confusion, fortunately, the three protagonists never gave up, always stuck to their dreams and finally reached their ideal state.

Eight imported films lead the film market in April.

April almost became the world of imported films, and almost all the films that went online from the beginning to the middle of the month were imported, among which Escape Room: Tournament of Champions’s Elf Hostel 4: The Great Adventure of Transformation and Fantastic Animals: The Mystery of Dumbledore had the highest expectations. After "Escape from the Chamber of Secrets" was released in the mainland in 2019, it earned a good box office of 231 million yuan.Escape Room: Tournament of ChampionsWith the participation of producers of The Fast and the Furious series, it was released in North America on July 16th, 2021, and gained a good reputation on the Internet.

And another new filmElf Hostel 4: Transformation AdventureIt has not been shown in cinemas in North America, and the film was broadcast on streaming media in January this year. As the only Hollywood animated film during the Qingming small holiday, Elf Hostel 4 is the finale of the series, and continues to feature classic monster characters such as Dracula, Frankenstein and Mummy. The sincere fathers and daughters, cross-racial love and hilarious friendship in the film add warmth and thinking space to the film.

Fantastic Animals: The Mystery of DumbledoreIs from the author of Harry Potter.j.k. rowlingHand, in the wizarding world, since Dumbledore first appeared more than 20 years ago, he has always been one of the highly respected and respectable characters in the wizarding world. Although everyone has long been familiar with the warm, humorous and intelligent principal Dumbledore in Harry Potter films, this beloved great wizard also has an intriguing past, which will be shocked and revealed in Fantastic Animals: The Mystery of Dumbledore. It is a good gift for fans who love Harry Potter.

Comedy movies started the May Day carnival in advance.

After a number of new films originally scheduled for the release of Qingming File were postponed, the domestic films of May 1st File began to be released together, and the carnival was started in advance from April 29th. I really hate long-distance relationships, Hello, Brother, Keep You Safe, The Prosecutorial Storm, etc. In order not to compete with other films for the May 1 ST file, the release date was set at the end of April.

Among them, "Hello, Brother" and "Keep You Safe" are the most attractive comedies.Hello, brotherMahua FunAge Mary, Chang Yuan and Wei Xiang reunited after Warm Hug. No matter the movie name or the story form, they are said to be somewhat similar to Hi, Mom. Hello, Brother is also a comedy that crosses the theme, and the background of the story also takes place in the "factory", but this time the characters are changed from mother to father.Keep you safeDirected by Dapeng, written by Su Biao and Dapeng, with Chen Zhixi as the chief producer, starring Dapeng, Li Xueqin, Andrew, Wang Xun and Wang Shengdi, starring Mary, Victoria Song, Jia Bing, Yang Di, Pan Binlong and Ni Hongjie, starring Qiao Shan, Yu Yang, Liu Jinshan, Cao Bingkun and Liang Chao, the lineup is already very eye-catching.

It is worth mentioning that according toReal caseAdapted, directed by gold medalSiu Fai MakDirected by Johnny, Bai Baihe and Claudia.Prosecutorial wind and cloudAlso scheduled for the last day of April. As the first partProsecutor China’s perspectiveThe crime-themed film, which was produced by the Supreme People’s Procuratorate Film and Television Center, is believed to attract a wave of movie-watching.

Generally speaking, from mid-March, the film market was almost all imported films, and this phenomenon continued until mid-April. Domestic films did not start the return mode until the end of the month, while the film market in AprilMovie crazeMay focus onend of a monthAs for whether there is a dark horse movie, it depends on the quality of the film.

　　"Riders often perform’ speed of life and death’ when delivering takeout, and we can’t stop it at all." Wang Liru, a traffic persuader at an intersection in Chaoyang District, Beijing, said. Every afternoon and evening rush hours, Wang Li can always see many take-away riders "flash by" in front of her eyes-whether it is a red light or a green light; I have also seen many take-away riders have traffic accidents.

　　

　　Guo Kun, a rider, is one of the "speeding experts". He admitted to the reporter that he once ran red lights twice and went backwards three times in a delivery process, and the whole speed exceeded 50 kilometers per hour many times. "Of course I know it’s not safe, but if I don’t do it, I won’t be able to deliver it on time. If the delivery is overtime, more money will be deducted than it should be earned. " He said, "As a rider, which one didn’t cross the red light and which one didn’t exceed the speed?"

　　

　　With the development of Internet food ordering industry, take-away food delivery is more and more convenient for people’s lives, but at the same time, the pursuit of speed leads riders to ignore traffic regulations, and the accident rate is high.

　　

　　It is very common for riders to ignore the red light and go retrograde at intersections.

　　

　　At 6 o’clock on the afternoon of July 17, the take-away rider delivered food at the peak time. At an intersection connecting shopping malls with many office buildings and residential buildings in Chaoyang District, Beijing, the reporter observed that more than 70 riders passed by the intersection within 30 minutes, including as many as 35 people who went backwards, crossed the road obliquely and ran red lights.

　　

　　There are many restaurants around the intersection, and dozens of take-away electric cars fill the sidewalk, so pedestrians can only walk along the road. After the riders took the order to take the meal, they rode the electric car and drove directly into the road along the sidewalk.

　　

　　Guo Kun often delivers takeout in this area, with a delivery radius of up to 5 kilometers, and the delivery time of an order ranges from 30 minutes to 60 minutes. He told reporters that a rider may have six or seven orders at the same time during the peak delivery period, and the delivery time almost overlaps. If you don’t overtime, you can only try to compress the delivery time of each order. The system will provide route navigation for each order, but the delivery time is calculated according to the shortest route, and some shortest routes even include retrograde sections. If you don’t go retrograde and overspeed, it is impossible to deliver every order on time.

　　

　　Once the delivery is overtime, it will be costly: according to the overtime time, a certain proportion of the delivery fee will be deducted, sometimes as high as 70%. "Everyone earns hard money and has to be happy." Guo Kun said.

　　

　　Zhang Yi, who works as a security guard in Beijing, will work as a part-time rider during the holidays. "I definitely want to send more orders and earn more money." He said that the maximum speed of the national standard electric vehicle is only 25 yards. Normally, only two or three orders can be taken at a time. If you want to send more orders and speed up, you have to take risks to modify the electric vehicle. In order not to exceed the time limit, we must always keep an eye on the time during the delivery process, and it is inevitable to run a red light and go backwards.

　　

　　Luo Yu, a part-time rider from Guangzhou, Guangdong, faces the same dilemma. He only runs for three or four hours every day, focusing on lunch and dinner. On average, he completes more than a dozen orders a day. There are systematic orders and his own orders. Although there is a risk of overtime in taking more orders, Luo Yu still hopes to take more orders, because taking more orders means making money. When there are more lists in hand, it is common for him to run a red light and go backwards.

　　

　　The number of traffic accidents has increased, and the rights and interests of both parties are difficult to protect.

　　

　　Riders speeding, retrograde and running red lights lead to an increasing number of traffic accidents.

　　

　　According to the staff of Changsha Traffic Accident Handling Center in Hunan Province, a large part of traffic accidents involve take-away riders, most of which are running red lights and driving in the opposite direction, especially the phenomenon of watching mobile phones while riding. In recent years, the traffic accident rate of take-away riders is on the rise.

　　

　　On the evening of August 1, the sky was raining. The reporter witnessed a traffic accident in a residential area in Chaoyang District, Beijing: a take-away rider wore a raincoat with a rain hat half covering his eyes, riding while answering the phone, completely ignoring the passers-by walking ahead. After he reacted, he turned sharply, the electric car slipped directly, and the take-away in the incubator was scattered all over the floor.

　　

　　For riders, once an accident occurs, compensation is often difficult to achieve.

　　

　　Liu ling, a rider in Beijing, was once hit by a car while delivering takeout food, leaving a 5 cm scar on the outside of his arm. "The driver has insurance, and the insurance company asked me to provide proof of income to calculate the lost time. My monthly income at that time was about 10,000 yuan. When I could find a platform to prove my income, the platform said that this had nothing to do with them. Finally, the insurance company paid according to the minimum wage standard. "

　　

　　The rights and interests cannot be guaranteed, and there are passers-by who are injured by takeaway riders.

　　

　　Wang Pingping, a Beijing photographer, was injured by a takeaway rider on his way to work. After the accident, the traffic police decided that the rider was fully responsible for the accident, but the rider could not afford it, so he went to the platform company, but the other party completely ignored the responsibility. "In order to avoid injury, you can only try to stay away from the’ flying’ takeaway rider in the future." Wang Pingping said.

　　

　　Many factors lead to chaos platform algorithm needs to be improved.

　　

　　Many interviewed riders mentioned that on the one hand, they made more money in order to take more orders, on the other hand, they did it for platform performance evaluation and to avoid being punished for overtime.

　　

　　The reporter learned that at present, most take-away platforms implement piece-rate wages, and the income of riders mainly comes from the commission of "running orders". The more orders you take, the more you earn. In addition, the rider’s identity level depends on the rider’s "bee value", which is calculated by attendance, order quantity, response rate, favorable rate and other dimensions. The higher the "bee value", the more orders are sent. Riders are desperately running for the data and fighting for the "bee value" because it is closely related to income.

　　

　　Wu Jie is the stationmaster of a delivery platform outsourcing distribution company in Taian, Shandong. He told reporters that the take-away platform is usually only responsible for merchants’ entry and order generation, and the distribution service is outsourced to distribution companies, and then the local sites below each distribution company provide distribution services.

　　

　　"The reward and punishment systems of different distribution companies are basically similar, but the calculation rules are different. For example, in 4 yuan, the average unit price in Shandong, the reward and punishment system is relatively loose, and in 6 yuan to 8 yuan, the average unit price in Beijing, the reward and punishment system is more strict. The most important things in rider performance appraisal are punctuality rate, satisfaction rate, violation rate and attendance rate. " Wu Jie said.

　　

　　"Regarding complaints and bad reviews, if full-time riders encounter such situations, they can either negotiate with customers or only accept fines." Wu Jie said, "Part-time riders deduct personal credit points according to the situation. When the credit points are insufficient, it is forbidden to take orders. You need online training to answer questions to restore the right to take orders. In more serious cases, the title will be permanently sealed."

　　

　　Some riders have also suggested that there are many unreasonable places in the distance algorithm of the platform. For example, the delivery time is calculated according to the distance, and it will not be judged according to the speed of the merchant’s meal, the small meal, and the presence or absence of special circumstances on the road.

　　

　　Dong Laichao, an expert in traffic law practice and the chief lawyer of Beijing Kaiya Law Firm, has long been concerned about the rights and interests of take-away riders. He summed up the reasons for the frequent traffic violations of riders. Apart from the riders’ poor awareness of traffic rules and lack of safety education, the unreasonable platform dispatching mode and single algorithm are important reasons.

　　

　　It is urgent to supervise and control chaos with certificates.

　　

　　In fact, as early as 2021, the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Personnel was jointly issued by the General Administration of Market Supervision, the National Network Information Office and the National Development and Reform Commission. It was proposed that the platform should not take "the strictest algorithm" as the assessment requirement, and the assessment factors such as order quantity, punctuality rate and online rate can be reasonably determined through "algorithm selection" and the delivery time limit can be appropriately relaxed. Online catering platforms and third-party cooperative units shall participate in social insurance for take-away food delivery personnel who establish labor relations according to law, and encourage other take-away food delivery personnel to participate in social insurance.

　　

　　The reporter observed a take-away platform and found that its pilot changed the "estimated delivery time point" to "estimated delivery time period", and set up "punctual treasure" to guarantee the delivery time of the order. If the rider fails to deliver within this time period, the platform will pay the corresponding amount according to the overtime. However, on the rider’s order page, it still shows how many minutes it is required to be delivered, which has strict time limit. However, the rider can extend the delivery time by reporting that the merchant is slow to eat, and the delivery time is calculated from the time the order is received.

　　

　　It is urgent to balance the contradiction between "slowing down" and "income" of takeaway riders.

　　

　　A number of interviewed experts and industry insiders pointed out that controlling the traffic violations of take-away riders is inseparable from joint supervision, one is the supervision of the platform, and the other is the supervision of the riders.

　　

　　Dong Laichao suggested that the platform adjust the assessment rules and optimize the algorithm. At present, many take-away platforms have not established a set of mechanisms to encourage take-away riders to reduce traffic violations, such as rewarding take-away riders who have not committed traffic violations; We can make full use of big data intelligent analysis, formulate standards, remove the time spent on traffic congestion from rider assessment, and ignore unreasonable bad reviews.

　　

　　In addition, in his view, it is urgent to set up a strict industry access system for take-away riders, and it is recommended that riders be certified. For example, a social management subject is determined to train riders, and after the training, the riders are certified to work, and the riders are assessed every year. If the traffic violations reach a certain number of times, the annual review will not be passed in the next year, and effective supervision will be formed through source management. (The parties in the text are all pseudonyms. Transferred from Rule of Law Daily, with deletion. )

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