Produced by Sanyan Finance

Author | DorAemon

On November 30, Meituan announced its third quarter 2020 financial results.

According to the financial report, during the reporting period, Meituan achieved revenue of 35.40 billion yuan, an increase of 28.8% year-on-year and an increase of 43.2% month-on-month. Achieved profit of 6.32 billion yuan, an increase of 374.1% year-on-year. Excluding the impact of fair value changes, profit and loss, the company’s adjusted net profit in the third quarter was 2.05 billion yuan, an increase of 5.8% year-on-year.

From a business perspective, Meituan’s catering takeaway business earned 20.69 billion yuan in the third quarter, an increase of 32.8% year-on-year; contributed 770 million yuan in operating profit, an increase of 132.2% year-on-year, and an operating profit margin of about 3.7%;

The revenue growth rate of the store, hotel and tourism business was 4.8%, generating an operating profit of 2.79 billion yuan, an increase of 19.5% year-on-year, and an operating profit margin of 43.0%.

New business and other businesses lost 2.03 billion yuan, an increase of 68.8% year-on-year.

Meituan handed over the third quarter report card, which can be described in four words: steady and steady. This financial report truthfully reflects the operating performance of Meituan company so far, and the overall performance is good.

However, I didn’t expect this financial report to be interpreted differently by various media for no reason. Meituan’s third-quarter results were described as a bit "flashy".

Clear the clouds and see the sun

The problem actually lies in the "change in fair value of investment listed entities RMB 5.80 billion yuan" disclosed in the financial report.

The proceeds were primarily derived from Meituan’s investment in Li Auto.

Previously, Meituan led Li Auto’s $550 million D round of investment, and Li Auto went public in the United States on July 30 this year. In the third quarter, Li Auto rose by more than 30%; and the ideal share price in the fourth quarter has also been performing well.

So some people bluntly said that Meituan’s performance depends entirely on "ideals".

With the media further hype brewing, the news about Meituan’s third-quarter earnings report in the past few days has actually formed a situation of "every Meituan must mention ideals".

Not only that, but various media also focused on the loss of new business in the financial report. Combining the increase in new business losses year-on-year and the profit of investment ideals, it was concluded that "Meituan actually did not perform well, and investment ideals were the’fig leaf ‘for its new business losses".

So much so that there are good people who write this matter into a joke, which is ridiculed by netizens.

But in all fairness, is Meituan really so "unbearable"? Now there is a threshold for the interpretation and analysis of financial reports?

So, what exactly does Meituan’s third-quarter earnings report show?

"Investing" is a normal operation

First of all, Meituan’s investment in Li Auto was successful and profited from it. This is indeed an objective fact.

In fact, contrary to what many media understand, this represents that Meituan has excellent investment vision and strategic thinking in the layout of cutting-edge technologies. Success is natural.

Investment is a normal behavior in business operations, and usually there are two main purposes for this kind of investment. The first is to lay out the layout of your own business ecosystem; the second is to broaden the company’s revenue channels, so as to obtain enough resources to expand your own business.

When a company reaches a certain scale, its business development must pay attention to layout and ecology. But to build a good ecosystem, it is often not covered by its main business.

So Meituan’s investment ideal has reaped profits. Although it seems to be a "cross-border", it is essentially based on Meituan’s long-term value judgment of an industry and supplements its own strategy and business.

New business strategic loss

Another question about Meituan is the loss of new business.

Meituan’s third quarter 2020 financial report shows that the new business and other items achieved revenue of 8.23 billion yuan, but the operating loss was 2.03 billion yuan, an increase of 68.8% year-on-year.

If it is foolish to regard the investment ideal as a "fig leaf", then combining the loss performance of Meituan’s new business with the investment ideal, saying that Meituan has many operational problems is bad.

Although "net profit" and "net loss" are indeed important indicators to measure a company’s performance in a company’s operations, they are not the "only indicator".

In short, a company’s loss doesn’t necessarily mean "the company is going to die".

Meituan’s new business and others mainly include shared bicycles and Meituan’s preferred business launched in July this year, which marks Meituan’s official entry into community group buying.

Wang Xing revealed that Meituan plans to cover more than 1,000 municipalities by the end of the year. And Meituan needs to better integrate resources, provide better products and improve supply chain and logistics.

In addition, Meituan is also responsible for developing various services and products in the entire platform system in order to optimize the user experience.

Sanyan Finance also reported in previous articles that "community group buying" has become a must for major Internet Tech Giants.

So to start a business in a new field, it is necessary to invest huge resources in the early stage. However, the investment is huge, and the return is not immediate.

So it is common for new business to lose money, otherwise how can it be called "new" business?

Furthermore, Meituan’s new business revenue growth just shows the hard power that Meituan has been accumulating "steadily". Because if there is no strong foundation laid by the previous development, how can you invest resources in the new business to seize the market and compete with other Internet Tech Giants?

Therefore, the ideal investment and new business losses not only fail to prove that Meituan "has no martial arts ethics" and relies on Li Auto to cover up the losses, but also prove that Meituan is an Internet company with unique vision and hard power.

Explore old businesses and develop new ones

Putting aside the misreading of Meituan’s financial report, Meituan’s overall performance in the third quarter was still quite good.

In addition to the financial data of Meituan’s various businesses mentioned earlier, let’s take a look at the performance of various business operations.

According to the financial report, Meituan’s annual active merchants reached 6.50 million, and the annual transaction users reached 480 million, showing a steady growth trend; this year, more than 4 million riders have achieved employment and income through the Meituan platform.

In addition, the average daily number of food and beverage takeaway transactions was 34.9 million, an increase of 30.1% year-on-year, and the average value of each food and beverage takeaway business order increased by 4.5% year-on-year.

Combined with the financial data, the transaction volume of food and beverage takeaway business was 152.20 billion yuan, an increase of 36.0% year-on-year; the revenue was 20.70 billion yuan, an increase of 32.8% year-on-year; the operating profit reached 768.5 million yuan.

Store, hotel and tourism revenue 65 billion yuan, an increase of 4.8%; operating profit 2.80 billion yuan, operating profit margin increased by 43.0%.

If we compare Meituan’s new business and old business data, we can see that Meituan has not given up its old business due to the development of new business.

In general, the total amount of resources is limited, and companies tend to allocate resources in a certain proportion. New business will receive more resources, while old business will have less resources to at least maintain the status quo.

That is to say, the underlying logic of this quota is to "explore new business and develop old business". There is nothing wrong with adopting this model for development. After all, new business often represents "unknown", and enterprises need to focus more on "exploration".

But for Meituan, Meituan’s business development is "exploring old business and developing new business".

The so-called exploring old business is actually constantly cultivating existing business with new ideas. After the epidemic, Meituan adopted a more accurate and high-quality marketing plan to upgrade in response to the arrival of the peak order season. This has increased the willingness of catering takeaway merchants to purchase traffic. Therefore, in the financial report, the platform’s third quarter takeaway online marketing service revenue increased by 60.1% year-on-year.

The essence of Meituan’s old business is actually to solve the problem of "food" for users. Like the emergence of takeaway services, it is convenient for users to eat what they want without leaving home.

Meituan did not stop on this basis, but instead asked users to upgrade to "eat better".

The core of this "helping everyone eat better and live better" is also based on the concept of consumption upgrading. Consumers’ dietary needs have become more abundant, and they must have more choices.

In the financial report, the order amount of food and beverage takeaway business increased by 4.5% in the third quarter, which shows that the platform brand merchants have improved; at the same time, the number of newly launched brand merchants in takeaway in the quarter increased by 157%, and consumers have more choices. In the third quarter, the booking business of Meituan Hotel also increased accordingly, and the high-star hotel cooperating with Meituan also increased significantly month-on-month.

At the same time, all kinds of "new tricks" have also been popularized and developed through the Meituan platform, such as escape room. Most merchants choose Meituan, Dianping and other platforms as their main way to acquire customers.

Meituan’s "development" of new business is actually an extension of old business, so it is called "development" of new business.

If "eating" is the core word of Meituan Company, then it can be said that all of Meituan’s business revolves around "eating".

Eat at home, Meituan takeaway; go out to eat, Meituan takes a taxi, Meituan bikes; want to play after eating, Meituan goes to the store…

Meituan’s new business is the same, which is based on the expansion of existing business. Meituan market and Meituan Preferred can be simply understood as the "shopping" service before users "eat".

Internet companies that adhere to "long-termism"

After understanding the underlying logic of Meituan’s business development, it is clear that Meituan is a company that adheres to "long-term doctrine".

Meituan has a clear development plan for what she wants to do and adheres to the long-term approach, which is the core concept of developing new businesses and exploring old ones.

And this development model also allows Meituan, as a platform-level company, to effectively promote the development of the industry. Especially when the entire industry encounters a crisis, such as the 2020 epidemic, Meituan can effectively help the market recover during and after the crisis, and solve the employment problem of a large number of riders.

In taking the "long-term" route, while fulfilling the various responsibilities and obligations of the company, the company needs to continuously invest resources. After all, firm goals are on the one hand, and to achieve goals, we must strive to explore value.

　

This article was first published on the WeChat official account Sanyan Finance. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

On January 6th, Hengchi 5 announced the launch of the first OTA upgrade. With the blessing of intelligent technology, Hengchi 5 can achieve a full-area OTA upgrade for the entire vehicle life cycle, making car upgrades as easy as mobile phone upgrades.

It is reported that OTA refers to the over-the-air download system of the car, which upgrades the wireless system through mobile communication technology. Auto OTA refers to the upgrade of in-vehicle applications, multimedia systems, or the underlying system of the vehicle.

The upgrade of Hengchi 5 Automotive OTA includes optimizing sleep wake-up (low temperature vehicle wake-up optimization, power battery intelligent replenishment optimization); optimizing the function of vehicle slow charging mouth cover; optimizing the instrument anti-theft authentication display after the vehicle is powered on; optimizing communication network signals, etc., to improve the user experience.

It is understood that the Hengchi 5 will be pre-sold on July 6, 2022, officially mass-produced on September 16, 2022, and the first batch of vehicles will be delivered on October 29, 2022. It is currently being delivered in more than 20 cities across the country, including Beijing, Shanghai, Guangzhou, Tianjin, and Shenzhen.

On December 30, Hengda Automobile announced that Hengchi 5 is in mass production and has delivered 324 vehicles to users. In addition, in order to save costs, the group is carrying out a series of cost-saving measures, including reducing the overall number of employees, arranging some employees to stop work and rest, and reducing wages for some employees. It will continue to create favorable conditions for the mass production of Hengchi 5 with maximum efforts.

1905 movie network news "Listen to me, buy it!"

　

Hu Ge and Lei Jiayin, the lead actors of He, were guests in the live stream of Internet celebrities to promote the movie and sell tickets.

Rejiasound sumTang WeiBring "The Whistleblower" to interact with netizens live

　

"The Wild Goose Lake" sold as many as 255,000 movie tickets online, courtesy of "Lipstick One" Li Jiaqi.

The Wild Goose Lake crew sells tickets online

In addition to the online roadshow mode of live streaming and selling movie tickets, these two new films are also "the same family" in terms of creation.

　

Needless to say, the stories are all crime themes, and Xiao Dianjun also saw a deeper doorway between them.

After the debut of "The Wild Goose Lake" in Cannes in May this year, many foreign media gave high praise:

　

"This is a vibrant, poetic and unique Chinese film noir"; "Classic film noirs like’You Only Live Once ‘and’Escape at Night’ can’t help but come to mind"; "Suddenly it feels like China is the best place in the world for film noir"…

　

After its domestic release, many viewers, like foreign media, also used a word – "film noir" when evaluating it. And "The Whistleblower" also has a vague "film noir" flavor.

　Douban netizens evaluation

What exactly is "film noir"? Is it black and white? Black humor? Or is the whole story very "dark"?

　

In fact, "film noir" that took root in Hollywood is growing savagely on the Chinese mainland, combining with various different genres to form a new look. How to say it? Xiao Dianjun will popularize it for everyone.

What is "film noir"?　

The term "film noir" was coined by the French in 1946, and French critics noticed a worldwide concentration of films with similar styles and patterns beginning in the early 1940s.

　

These films are often adapted from detective novels, and most of them depict dangerous crime stories in cities, full of gloom, anxiety, despair, horror, and a sense of compassion and destiny.

"Daybreak."andThe Maltese Falcon

　

The French say that Marcel Carney’s "Daybreak" was the first film noir, while Hollywood considers "The Maltese Falcon" to be their first film.

　

But in any case, the well-known emergence of film noir has created a dynamic and explosive golden age in the history of Hollywood cinema.

　

Similarly, in the field of European film, there have also been a series of film noir masterpieces such as this one.

Classic film noir The Third Man

　

So why are these movies called film noir?

　

The screenwriter Paul Schrader has listed seven common features of film noir for everyone, which are also their common techniques:

　

Most of the scenes are set by night.

(Photographic composition) preferring diagonal and vertical lines to horizontal lines;

Provide equal lighting intensity for actors and sets.

The tension of the composition takes precedence over the physical movements of the actors.

An almost Freudian attachment to water;

A preference for romantic narratives.

Frequently use complex chronological sequences to enhance feelings of hopelessness and the passage of time.

　

So much so that, in short, the first five are about visual style, while the last two focus on narrative characteristics.

The shot in "Beauty"

　

Film noir is first and foremost a very intense and highly stylized visual system.

　

In layman’s terms, most of the scenes take place in the city’s empty streets at night or secret meeting places such as stations and docks, and are often accompanied by special weather such as rain and fog.

　

The protagonist often hides in dark shadows, usually strengthening one side of his face with side light, while the other side is always obscured by the shadows of doors, windows, pillars, railings, and other objects.

　

The shooting angle is often tilted and unbalanced, creating a sense of mystery and alluding to the protagonist’s sense of both good and evil and his inner unease.

The year of birth.

　

Before "The Wild Goose Lake", there were a few domestic films that used these iconic visual elements of film noir, including director Xie Fei’s "Birthday Year", Zhang Yibai’s, Ning Hao’s, and Diao Yinan’s.

Director Diao Yinan has always insisted on transplanting Western noir films to China. Although he currently has only four directorial works, the visual temperament of noir films is stronger than ever.

In "Fireworks by Day", the northeastern towns are under continuous rain and snow, and the streets are dim, with contrasting lighting, forming a very cold and oppressive atmosphere.

The Wild Goose Lake is the culmination of his film noir style.

　

It is understood that the film has a total of 106 scenes, 71 of which are night scenes, accounting for 80% of the entire film.

　

During the humid rainy season in Wuhan, Zhou Zenong, played by Hu Ge, ran from the station to the narrow alley and fled all the way, flashing with rain.

Movies also use shadows to make a big fuss.

The camera will take pictures of the body reflections of Hu Ge and Gui Lunmei on the wall.

From time to time, their faces would be obscured by shadows, flickering.

When they were in the showroom, the multi-faceted mirrors seemed to be inspired by film noir.

Hu Ge and Gui Lunmei around the mirror

"Miss Shanghai" classic scene

According to these visual standards, "The Wild Goose Lake" can really be called the first typical film noir style in the Chinese mainland.

Can’t live without "femme fatale"!

　

If there were no "femme fatale", it would not be a film noir.

　

The female protagonists in the film noir are both beautiful and intelligent, but also as active and strong as men. They are mysterious and always fascinate the male protagonist and follow them around.

　

They will quietly emerge from the shadows in gorgeous evening gowns, revealing their thighs; they will carry out secret operations with guns and cigarette packs. Their faces and guns are enough to "kill".

Classic film noir"Beyond the Vortex"

　

Simply put, they are "scheming" people.

　

If you are not familiar with the film noir of the last century, you must have seen this scene of Rebecca Ferguson there. This is also a film full of retro vibes of film noir.

Mission Impossible 5

　

The women in film noir are usually at the heart of a conspiracy.

　

They only care about themselves and will obtain money and benefits through improper means, often at the cost of death or submission.

　

The male protagonists are mostly tough detectives or policemen, and they will have some obsessive-compulsive disorder. Under the temptation of "femme fatale", they are deeply involved in an unsolvable case, fighting for one thing to the end, and may not understand what happened until the end.

"Chinatown."

　

Film scholar Jan D’Amico once summarized the emotional relationship and plot development of the male and female protagonists in film noir:

　

"Whether a man is destined to act by chance, or because he is employed by a man to deal with a woman, their life experiences fill them with blood and pain at times. When he meets this woman who is not innocent and has the same outlook on life, he is sexually attracted to her, and he is doomed…"

　

So, aren’t "The Wild Goose Lake" and "The Whistleblower" just like that?

　

The characters and fates of the male and female protagonists all conform to the above-mentioned film noir narrative routines, which are simply the same.

Zhou Zenong’s wild and vicissitudes of life, and his taciturn chivalrous temperament is like coming from Melville’s film noir. In the film, he is destined to have only one cause or ultimate purpose – to leave a bounty to his wife while fleeing.

　

But in the process, he meets Liu Aiai, the "swimming girl" played by Gui Lunmei. Liu Aiai is both his helper, attracting him, and "betraying" him, which brings him to the end.

"Femme Fatale" is also often the target of male investigators in film noir, becoming the key to solving crimes. This is the relationship between Liao Fan and Gui Lunmei in the film.

In "The Whistleblower", Lei Jiayin plays Ma Ke, who was originally a winner with a successful career and a happy family. When he met his ex-girlfriend Tang Wei, he began to get confused and suffer a bad luck.

Tang Wei brought him from Australia to Africa, causing him not only to be hunted down by killers, but also to face the situation of his wife being separated.

Even though she was so confused that she didn’t know the truth of the case, Lei Jiayin still followed her to the end of the world like a "big silly boy".

On the way, Tang Wei ruthlessly betrayed Lei Jiayin for his life-saving money, and the "selfishness" of "femme fatale" was on full display.

　

Although "The Whistleblower" is unlike "The Wild Goose Lake", it does not have any shadow of film noir in terms of screen styling, but the overall characterization and plot mode are written in full accordance with the template of film noir.

The two male protagonists played by Hu Ge and Lei Jiayin also have something in common. They both have the moral ambiguity of male characters in film noir, but they have a sense of justice.

Zhou Zenong is the small leader of the theft gang, and Ma Ke is the "scum" who cheated on his ex, but in the end, they all became "heroes" in a sense:

　

Zhou Zenong goes to great lengths for the happiness of his wife in the second half of her life and pays for love; Ma Ke bravely reports the trade conspiracy and corruption of overseas companies, becoming an unsung hero who saves a city.

　

"Film noir" is growing savagely in the mainland

　

Film noir was born during World War II and the Cold War, a time when the American dream was falling apart and society was rife with insecurity.

　

After that, from "Chinatown" to the emergence of new film noir, it has given more new connotations and new styles, but the essence remains the same.

Neon color

　

When film noir arrived in China from the Western world, many changes took place.

　

From "Fireworks in the Day" to "The Wild Goose Lake", especially the latter, there are a large number of street scenes, squares, archways, motorcycles that are unique to China…. The neon lights of the city at night are combined with the special scenery on the edge of China’s urban and rural areas to form a unique and beautiful heterotopian world, full of charm.

Traditional film noir often has a "misogynistic" stance, and the image of "femme fatale" is very rigid and symbolic, but in "Southern Station" and "The Whistleblower", both Gui Lunmei and Tang Wei have atypical female images of film noir.

Guilun magnesium has a tan, freckles on her face, and her body is completely shriveled and weak.

Tang Wei’s overall style is simple and capable, and most of the time it is not sexy on the screen. Only when he meets Lei Jiayin for the first time and escapes for the first time, it shows a bit of beauty.

　

In addition to their appearance, these female characters are also brighter and warmer. They all complete their self-redemption by reversing at the end of the credits.

The visual and narrative elements of film noir are also gradually merging with domestic genre films to create new forms.

　

In "Southern Railway Station," Hu Ge’s characters and action scenes are designed along the lines of martial arts films, and the larger narrative theme of "The Whistleblower" is the mainstream melody with Chinese characteristics.

"Crazy Stone"

　

Ning Hao’s "Crazy" series introduces black texture into local humorous comedies, and also pays more attention to the little people at the bottom; Guan Hu uses absurd fables to express black themes; Cao Baoping creates a black suspense spirit in the context of social reality.

"The Sun Is Burning Heart"　

"I have always been interested in the changing human nature of film noir," said Mr. Diao, who believes that film noir allows directors to think about society and humanity, and that China’s development has provided a natural soil for the creation of film noir.

　

Using the mode of film noir, we can produce works that are both interesting and expressed by the author. This genre is also broadening the development space for domestic art films.

There is a cloud made of rain in the wind.

　

"Fireworks in the Day" earned over 100 million at the box office that year, breaking the curse of the dismal box office of the literary film theater chain and becoming the highest-grossing literary film at that time. With the help of film noir and a cast of stars, Lou Ye successively shot "Clouds Made of Rain in the Wind" and entered the public eye.

The Lyceum.

　

As the aesthetics of domestic audiences become more diverse, the overall market and film industry become more mature, and film noir also provides a stage for new directors to enter the commercial mainstream.

"Violent Silence" is everywhere. Among them, the story of "Earth" is a typological framework of the detective and the "femme fatale" falling in love, which Bi Gan also described as a romantic "black fairy tale".

No matter what the outcome of this film is, it is precisely because the story of film noir is inherently commercial, and with the help of the late "New Year’s Eve" marketing promotion, it can quickly ferment at that time and directly attract the general public to the cinema.

"The Last Night on Earth"

　

Film noir stimulates the imagination of film and creates infinite possibilities. It is both genre and art; both commercial and author; both mainstream and independent, which can open up the "two veins" of film creation.

　

As Shen Qian, the producer of "The Wild Goose Lake", observed and judged: film noir may be the trend of Chinese film in the next few years, not only because of the industry ecology, but also because this type of film happens to be an effective bridge between the author’s expression and the market.

　　At 19:45 on November 5, our country successfully launched two Beidou-3 global networking satellites with a Long March-3B carrier rocket at the Xichang Satellite Launch Center. Xinhua News Agency (Yang Zhiyuan, photo)

　　Xinhua News Agency, Beijing, November 5th: The third step of Beidou, when the world is shocked – the secret of Beidou-3 global networking satellite

　　Xinhua News Agency reporters Hu Zhe, Bai Guolong, Yu Xiaojie

　　The third step of Beidou is to surprise the world!

　　On November 5, the Beidou-3 satellite, which has attracted worldwide attention and people’s expectations, opened the prelude to global networking. According to the goal of "completing the launch of 18 satellites around 2018, taking the lead in providing basic services to countries along the’Belt and Road Initiative ‘; achieving a global network of 35 Beidou satellites in 2020, with the ability to serve the world", China’s Beidou is making great strides to the world.

　　How will Beidou-3 achieve the "triple jump" from domestic to regional to global satellite navigation? Where is the technological lead? What surprises will it bring to people and the world?

　　Domestic, Regional, Worldwide: Beidou Navigation Achieves Historic "Triple Jump"

　　As one of the three major satellite navigation systems in the world, the Beidou satellite navigation system that travels in the earth’s orbit, from Beidou-1 to Beidou-2 to provide regional services, and then to Beidou-3 global network, continuously providing accurate and high-quality services for the majority of users.

　　"You want me to have, you want me to be excellent, serve human society and benefit the general public." Since December 27, 2012, the Beidou regional navigation system officially provided regional services, and the Beidou system has received more and more attention from countries.

　　In January 2017, the Beidou-2 satellite project won the special prize of the National Science and Technology Progress Award. Yang Hui, chief engineer of the Beidou-2 project satellite system of the Aerospace Science and Technology Group, said that the Beidou-2 satellite project took eight years of development and construction, got rid of dependence on foreign satellite navigation systems, and achieved a historic "triple jump".

　　"China’s Beidou, the world’s Beidou." It is turning from a blueprint into a reality. Xie Jun, deputy chief designer of the Beidou No. 3 project and chief chief satellite designer of the Fifth Academy of Aerospace Science and Technology Group, introduced that long before Beidou-2 officially provided regional navigation and positioning services, our country began the demonstration and development of the Beidou-3 global navigation system, and determined the development goal of building an independent, open, compatible, technologically advanced, stable and reliable global satellite navigation system.

　　Xie Jun said that compared with the Beidou-2 regional system, the Beidou-3 service area will be expanded to the world, and at the same time, key technological breakthroughs such as downlink navigation signal upgrade and transformation have been achieved, achieving a smooth transition with the Beidou-2 downlink navigation signal. On this basis, new navigation signals have been added to provide users with better services.

　　It is reported that the construction of high-performance, high-reliability Beidou global satellite navigation system is one of the 16 national science and technology major special projects in the medium and long-term development plan of our country’s science and technology field.

　　High Precision, High Reliability, High Insurance: Beidou-3 Technological Breakthrough

　　Chi Jun, commander-in-chief of the Beidou-3 satellite of the Fifth Academy of Aerospace Science and Technology Corporation, told reporters that just as water and power outages affect urban life, once the satellite navigation service fails, not only the country’s economic operation will be greatly affected, but also people’s lives will be greatly affected. This also puts forward demanding requirements for the reliability of the satellite navigation system. Overall, Beidou-3 has the characteristics of high precision, high reliability, high insurance, and multi-functionality.

　　- High accuracy. On the basis of the performance of Beidou-2, Beidou-3 was designed with the goal of the third-generation GPS navigation satellites that had not yet been launched and the design indicators of the European Galileo navigation system.

　　The positioning accuracy of the Beidou-3 global navigation system will be greatly improved, reaching the level of 2.5 meters to 5 meters. After completion, the Beidou global navigation system will provide civilian users with free positioning services with an accuracy of about 10 meters, 0.2 meters per second speed measurement service, and will provide paid users with a higher accuracy level of services. The satellite design life is more than 10 years. With the Beidou ground-based enhancement system providing initial services, it can provide meter-level, sub-meter-level, decimeter-level, and even centimeter-level services. By then, China’s Beidou accuracy will be comparable to that of the US GPS.

　　- High reliability. Beidou is a system engineering. Every time a user enjoys the service of the Beidou system, it must ensure that there are at least four satellites to provide services; Beidou is a global coverage system, and at least more than 20 satellites need to provide stable services at the same time. This feature determines that the Beidou system requires higher quality reliability than a single star, and more stringent requirements for product reliability. Beidou is also a system whose inherent properties require continuous operation. The signal cannot be interrupted, and the system must be continuous, stable, intact and reliable.

　　- High insurance. According to Wang Ping, chief designer of the Beidou-3 satellite of the Fifth Academy of Aerospace Science and Technology Corporation, the Beidou satellite global navigation system, as a large-scale system project, adopts multiple reliability "reinforcement" measures to maximize the insurance factor of the system.

　　For example, after the system is completed, the number of operating satellites is greater than the number of satellites necessary for service; at the same time, the Beidou-3 satellite also adopts a number of measures such as software redundancy, fault self-diagnosis, and fault self-repair to ensure system reliability and greatly enhance the user experience.

　　- Multi-function. In addition to features such as short messages, China’s Beidou can also send users’ location information, so that others can know the user’s situation, and better solve the problem of who, what, and where. Combining text messages with navigation is a major feature of the Beidou satellite navigation system. One end point can have both navigation and communication.

　　Far away? Close at hand! Beidou service is everywhere

　　Ofo’s small yellow cart and Beidou Navigation jointly launched the Beidou smart lock; the small blue bicycle used the Beidou foundation enhancement system to achieve meter-level positioning, even in the shade of the tree, there will be no "drift"… In order to report "where I am" more accurately, shared bicycles have been connected to the Beidou high-precision time and space positioning service one after another.

　　Shared bicycles are just one of the applications that Beidou has in the near future to serve people’s livelihood. From emergency rescue and disaster relief to precision agriculture, from fishery broadcasting to smart housing management… In recent years, various high-precision location-based service products of Beidou satellite navigation have been widely used in all aspects of the national economy and people’s livelihood under the new model of "Beidou + Internet + Other Industries".

　　The recently released White Paper on the Development of China’s Satellite Navigation and location-based service industry (2016) shows that the total output value of our country’s satellite navigation and location-based service industry reached 211.80 billion yuan in 2016, an increase of about 22.06% over 2015. Beidou’s contribution rate to the core output value of the industry reached 70%, and our country’s satellite navigation and location-based service industry has broad prospects.

　　"At present, Beidou applications in our country have entered a stage of rapid development. With the combination of satellite navigation technology with the Internet of Things, big data, cloud computing and other technologies and fields, satellite navigation and location-based services have become important strategic emerging industries in our country," said Min Yiren, deputy director of the National Bureau of Surveying, Mapping and Geographic Information.

　　In Hainan Wenchang Qinglan Port, the Beidou navigation end point is the standard for fishermen to go to sea: the operation can be monitored in real time, the fishing boat can be alerted at any time when it is in danger, and the weather forecast and early warning notification can be listened to at sea. Beidou has become the "clairvoyant", "downwind ear" and "amulet" in the mouth of fishermen…

　　Yu Xiancheng, president of the China Satellite Navigation and Positioning Association, said that Beidou technology has jumped out of the category of single navigation technology. Under the urgent needs of various industries such as urban gas, urban heating, power grid, water supply and drainage, the National Beidou Precision Service Network has provided Beidou precision services for various industry applications in more than 400 cities across the country, effectively promoting the optimization and improvement of smart city infrastructure.

For Haval, the H6 product continued to sell well in China a few years ago, allowing consumers to buy a more cost-effective SUV. However, with the continuous promotion of new energy vehicles in recent years, all kinds of plug-in and hybrid vehicles are constantly updated, and consumers gradually raise their recognition of new energy vehicles. At present, Harvard’s new energy vehicles are not abundant. In order to maintain the previous sales, it is necessary to introduce more new energy vehicles to meet the needs of consumers. The recently unveiled Haval Xiaolong MAX is a brand-new compact plug-in SUV. This product has a brand-new upgrade in terms of shape design and power system, and it is also the first to take the new hybrid architecture of the Great Wall Hi4. So what is the strength of new car products? Can consumers recognize it? Let’s get to know each other.

Triple screen+skylight is standard in the whole system, which is larger than Song PLUS?

About Haval Xiaolong MAX, there have been a lot of appearance information maps exposed before, and I think everyone has a better understanding of this. Let’s talk briefly about the appearance here. As one of the latest new energy vehicles in the family, the front face of Haval Xiaolong MAX adopts a gradual mesh and a "boomerang" style headlight group. The logo of "PHEV" below can obviously make people recognize its identity. The side and tail designs are similar to those of traditional models, and the split taillights used by most models are also used. Generally speaking, although Xiaolong MAX is a brand-new new energy vehicle, its appearance can bring a certain freshness, but at the same time, it also retains some designs similar to Haval’s traditional models.

As an SUV model, what do you want to know most? Of course, in terms of size, Haval Xiaolong MAX locates a compact SUV. In terms of body size, its length, width and height are 4758/1895/1725mm, and its wheelbase is 2800mm, which is larger than its own Haval H6. In addition, we refer to BYD Song PLUS DM-i, which is also a compact SUV. Its length, width and height dimensions are 4705/1890/1680mm and its wheelbase is 2765mm respectively. Obviously, the size of Xiaolong MAX should be dominant in all aspects, even if it is placed in the same class, it will have a good performance. Because the side of the car body does not adopt the shape of the Haval beast or the Haval F series model, but adopts the D-pillar design with a larger inclination angle and a larger spoiler, it is expected that its internal seating space will be more spacious. In addition, Haval Xiaolong MAX not only has a large body size, but also has rich and flexible storage space, such as the upper and lower front door panels, the lower floor of the center console, the front and rear row of cup holders and a number of storage slots specially for mobile phones. Temporary small items can be stored almost everywhere, and the design is more intimate in terms of function and practicality.

The traditional dashboard plus central control has been difficult to attract consumers’ attention. In order to cater to the more scientific and comfortable interior trend style, Haval Xiaolong MAX adopts a triple screen design, with a 12.3-inch LCD central control screen+a 12.3-inch LCD driver’s screen+a 12.3-inch LCD instrument and HUD head-up digital display, which can make drivers more focused and greatly improve the entertainment function in the car. Moreover, you will find that among the models of this level, there are not many models with triple screens, which are generally used in models with a price of more than 200,000 yuan and 300,000 yuan. In addition, according to the previous application information, the skylight will also be standard in the whole department. It can be seen that Haval Xiaolong MAX is still sincere in the interior materials. Due to the design of the arms, it is more convenient for the center console to set aside more space to store items such as mobile phones. In addition, the rear seats can be laid down independently, which has good flatness, thus further expanding the storage space at the rear, which is very practical for some users to occasionally carry large items.

Pure electric battery life exceeds 100km, and the Great Wall new technology is equipped with two-wheel drive and four-wheel drive options?

In terms of power, according to the existing information, the new car is expected to adopt a plug-in hybrid system composed of 1.5L/1.5T engine and motor, which is matched with a multi-gear DHT gearbox. Among them, the entry-level model uses a 1.5-liter naturally aspirated engine with a maximum power of 85kW, while the middle and high-end models provide a 1.5-liter turbocharged engine with a maximum power of 113kW. As for batteries, lithium ternary battery and Ferrous lithium phosphate battery will be provided according to different configurations. It is expected that the version of lithium iron phosphate battery will further lower the price threshold.

According to the previous statement, the new car of Haval Xiaolong MAX will use the Hi4 hybrid system of Great Wall. Comparatively speaking, what is really worth looking forward to is this system, that is, the four-wheel drive function is realized through the structural cost of the two-wheel drive. So how does it achieve the four-wheel drive function? To put it simply, the Great Wall Hi4 is a two-axis and two-motor hybrid system. Under the original hybrid two-drive structure, a rear axle motor is added at P4 of the rear axle, which is equivalent to adding a drive system to provide power, thus realizing the function of four-wheel drive with the two-drive structure. In addition, the Hi4 hybrid special engine of Great Wall will have more than 40% engineering thermal efficiency, and the battery also has fast charging ability, which will be helpful for the improvement of battery life. The cruising range of pure electricity is expected to reach more than 100km. If you use pure electric mode for short-distance daily transportation, you basically don’t need to refuel frequently.

In general, Haval Xiaolong MAX has enriched consumers’ purchasing demand while providing various power versions. The most important thing is the blessing of the new technology of the Great Wall Hi4. This hybrid system will find the corresponding best working mode according to different scenarios used by users. For example, when the urban road conditions need to be accelerated or climbed rapidly, the vehicle will switch between pure electric four-wheel drive and one-speed direct drive mode according to the urban road conditions; Or when encountering high-speed cruise road conditions, the vehicle will adopt a higher 2-speed direct drive mode, which can effectively reduce the engine speed range and thus reduce the energy consumption of the system. In a word, the vehicle will intelligently switch different working conditions according to different scenarios, thus avoiding the high-energy consumption or low-efficiency operation interval.

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Nowadays, new energy vehicles are becoming more and more common. Even without the inclination of the license policy, everyone is willing to choose it, especially plug-in hybrid vehicles. The main reason is that the plug-in and hybrid models can not only use pure electricity in cities, but also burn oil to solve the mileage anxiety caused by long-distance driving.

As a long-awaited plug-in hybrid model, the appearance of Haval Xiaolong MAX gives people a certain freshness different from family-style design, and the materials used in interior configuration are also kind enough, and it also uses its own Hi4 hybrid new technology in power, which is expected to help and improve power and battery life. If the pricing is reasonable, Harvard Xiaolong MAX is expected to attract a lot of consumers with these good products in the future.

　　On April 11th, at the ecological spring communication meeting in HarmonyOS, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, a Huawei smart car solution, and Yin Tongyue, secretary of the Party Committee and chairman of Chery Holding Group Co., Ltd., released the first smart car, Zhijie S7. Yu Chengdong said: "Zhijie S7 has now started mass delivery."

　　It is understood that Zhijie S7 is positioned as a medium-sized and large-sized pure electric car, which is the only car model currently on sale in HarmonyOS Zhixing, and it is also the first smart car model jointly selected by Chery and Huawei.

　　The reporter observed that one of the main competitiveness of Zhijie S7 is reflected in intelligent driving. The new car is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis and HUAWEI xMotion intelligent body collaborative control system.

　　"At present, Zhijie S7 can enjoy the full upgrade of NCA in Huawei’s high-level intelligent driving city." Yu Chengdong bluntly said that Zhijie S7 is equipped with 192 lines of the same paragraph as Wenjie M9., with the longest detection distance of 250m, which is 20% higher than the industry average.

　　It is worth mentioning that, together with the new intelligent S7, there is the basic version of Huawei Visual Intelligent Driving HUAWEI ADS. This also means that Huawei has adopted a pure visual autopilot scheme for the first time, that is, it does not rely on it and lowers the threshold for intelligent driving.

　　As we all know,As a unique existence in the global automobile factory, it has always adhered to the pure vision autopilot scheme. Yu Chengdong said that HUAWEI ADS equipped with Zhijie S7 has realized "driving with a road", and compared with the pure vision scheme, the coverage rate of Huawei’s vision intelligent driving scheme reached 99.5%. This also means that Huawei has become the first intelligent driving manufacturer in China to adopt a pure vision scheme, which has challenged the new FSD autopilot scheme.

　　In fact, as early as November 9 last year, Zhijie S7 was listed for the first time. By November 28, the booking volume exceeded 20,000, and the sales volume once triggered market expectations. However, due to the rhythm of mass production, the monthly delivery volume of this model was less than 1,000 vehicles after it was launched, and HarmonyOS Zhixing subsequently introduced the compensation scheme of delayed delivery of Zhijie S7 to maintain the order. At the same time, in view of the delay in the delivery of the intellectual community and the slow opening of intelligence, the market has also aroused doubts about the cooperation between Chery and Huawei.

　　In this regard, at the China Electric Vehicle committee of 100 Forum held in March this year, Yu Chengdong responded for the first time, because the shortage of chips and the relocation of factories delayed mass production and listing. "It is expected to return to normal in April."

　　At the press conference, Yin Tongyue also said that Zhijie is Chery’s "most important project", with an independent business department and an exclusive intelligent manufacturing industrial park. Chery also provided special resources for Zhijie project. Huawei’s technology and standards deeply empower intelligent manufacturing, and Zhijie S7 has passed nearly 10,000 tests. "We regard the cooperation with Huawei as the first strategy and the intellectual community as the first priority project."

　　"Huawei has always been more than just changing lanes and overtaking. It is also good at launching a frontal attack against the peak technology of the industry." Gao Chao, a researcher of China Autopilot Industry Innovation Alliance, believes that every core functional section is leading in today’s industry, from Turing intelligent chassis to advanced intelligent driving and then to HarmonyOS 4 intelligent cockpit. Under the model of HarmonyOS Zhixing, Huawei is gradually achieving the goal of empowering car companies to build good cars by virtue of its accumulation in ICT (Information and Communication Technology) for more than 30 years and rich ecological advantages.

If anyone can continue to move bricks with enthusiasm after the Mid-Autumn National Day holiday, it must be Huawei’s smart car selection team.

On the evening of October 6th, Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of smart car solutions, announced the pre-sale record of the holiday on social platforms. Among them, only two days before the end of the Eleventh Holiday, the new M7 has a large quantity (a deposit of 5,000 yuan is required in advance, and the deposit cannot be refunded if the car purchase intention is changed), and it has accumulated more than 10,000 units.

You know, even on a monthly basis, regardless of the delivery volume or sales volume, the number can exceed 10,000 units, which is already a proper best-selling model. There are also most brands, and together with several models on sale, they can only achieve a monthly achievement of breaking 10,000.

Yu Chengdong announced in the circle of friends that the sales volume of the new M7 holiday was bursting | Network

And if you start counting from September 12 th,24 days after the release, ask the worldnew The number of M7 has exceeded 50,000.. Judging from the feedback from consumers, Yu Chengdong’s new M7, which was rebuilt at a cost of 500 million yuan, is indeed far ahead.

Of course, the excitement is only the appearance, and each manufacturer will continue to roll up for a long time. You must compete with yourself — — — — Sales are just the beginning, as well as the capacity climbing at the hardware level, the intelligent upgrade of OTA at the software level, and so on; We must continue to compete with our opponents — — Keep a steady pace of playing cards, and try to launch new products without making mistakes in the long development cycle.

Intelligent electric vehicles are entering a fierce halftime stage.What new variables does the new M7, which is set to break 50,000 yuan in a single month, bring to this game??

　

The sales of the new M7 in the world are mainly determined by two factors: product and market.

In the product itself, first of all, the most intuitive embodiment of the new M7, which is known as "spending 500 million to upgrade", is the release of a brand-new two-row big five-seat model, which greatly makes up for the lack of space in the back row of the old three-row six-seat model.

After the change, the big five-seat models also reunited the target users in a family of two or three. From the current point of view, the effect of the change is immediate.According to a chat conversation of Yu Chengdong obtained by Geek Park,,As of 10: 00 a.m. on October 7, five-seat models accounted for 81% of the total, contributing more than 45,000 orders.

Secondly, in the invisible place, the new M7 has also been upgraded in the intelligent cockpit and intelligent driving.

Relying on Huawei’s ecology, the brand-new HarmonyOS smart cockpit can realize multi-device linkage with Huawei’s mobile phones and tablets through "touch-and-touch" and MagLink, which is an ecological advantage that most smart car products do not have. In addition, Huawei’s intelligent driving team reduced the investment of relying on high-precision maps in the high-level intelligent driving system of ADS 2.0, thus shouting the goal of "opening all over the country" by the end of the year when the new products were released, and also making the brand image of the new intellectual leader further strengthened.

On September 12th, at the new M7 press conference, Yu Chengdong promised that Huawei’s advanced intelligent driving would be promoted to the national Geek Park by the end of the year.

Some Huawei terminal people told Geek Park that before the Mid-Autumn National Day holiday, they asked the world.newThe order proportion of M7 intelligent driving version (i.e. top matching) has exceeded 50%. According to the chat information from Yu Chengdong Internet, as of October 7th, the optional rate of five Max ADS premium packages reached 70%.

On the market side, Geek Park also experienced the new M7 model in a shopping mall in Chengdu during the 11th period. From the offline experience, since ADS 2.0 will not officially land in Chengdu until the end of October, it is actually very difficult for users to actually experience the actual effects of functions such as smart driving and parking service during the test drive at this stage.

Therefore,The current sales results can be considered as users’ trust in the brand, and can also be simply understood as users being attracted by lower prices..

Compared with the direct competitor’s ideal, even the top-of-the-line intelligent driving version of the new M7 is cheaper than the entry-level version of the ideal L7 by 10,000 yuan. The same is the top version, which is 70,000 yuan lower. Moreover, because the pre-sale in the first month caught up with the time of the two festivals and superimposed various car purchase rights (up to 33,000 yuan in total), the price advantage of the new M7 will continue to be enlarged.

Huawei’s offline stores have also brought a lot of traffic to car sales..

Huawei Mate 60 Pro 120Hz’s high screen will stand out when browsing the web | Geek Park

In the store experienced by the author, many consumers who came to the store for the new Huawei Mate 60 series mobile phones began to try out the new models because of their "watching the excitement" mentality.

In the author’s personal offline experience, we can also feel the user’s enthusiasm for the test drive of the new M7.

Vehicles such as Weilai and Ideality in the same shopping center do not need to queue up, and the test drive+explanation time is generally 30-60 minutes. However, the test drive of the new M7 needs to be registered in advance. After a test drive of about 20 minutes, the sales staff can’t leave too much time to continue communication. They just remind the next potential consumer to get on the bus after "the right to buy a car expires on October 7".

"No way, this car is too hot now," said a store worker.

　

Now that we have talked about ideals, we can’t avoid a comeback in Weibo by founder Li Xiang in June this year. In that long article, the "King of Weibo" rarely recognized the cowardice, saying that in the third quarter of last year, it was directly "crippled" by the release and trading of the old model M7, and that Huawei’s super ability "directly caused the sales in Li ONE to collapse and stop production in advance".

Does the new M7 fire in the world pose a great threat to the ideal again?

Look at the sales data first. According to the official data released by LI, in September, the delivery volume and order volume of the three ideal models on sale continued to hit a new high, and the delivery volume of each model continued to exceed 10,000. Among them,The ideal L7, M7′ s direct rival, has sold more than 10,000 yuan a month for six consecutive months..

Since the pre-sale was released on September 12, as of September 30, the cumulative number of new M7 has exceeded 30,000. The ideal L7 has also started to grow rapidly in the same period.

So you see, the new M7 seems to grow harmoniously with the ideal L7 at this stage … …

In fact, from the product dimension, last summer, Li ONE not only faced the pressure of M7, but also faced the impact of its own L series new model (ideal L9 released in June last year). As a brand represented by low SKU, the ideal stage should be in the stage of thinking about different products matching different users.Therefore, back to the public resumption before Li Xiang, Li ONE was not necessarily "beaten" by the old model M7 simply from the product level to stop production in advance.

Ask M7′ s direct competitor ideal L7 | LI.

So this time, in the face of the new M7 with a low-cost and intelligent upgraded arsenal, will Li think that he will be "powerless for a long time" as he knew last year? Will he make short-term adjustments in terms of prices and products according to this strongest competitor?

The author’s answer is no, at least not before the end of the year. There are three reasons:

First, LI now has three models, L7, L8 and L9, and has enough moats at the product end. Among them, the positioning of the latter two is still a "daddy car" for a two-child family, which does not completely coincide with the new M7 five-seat version aimed at a family of three.

Second, Li wants to have his own methodology about pricing.In the recent online course, Li Xiang himself shared this pricing formula, namely: product value = product strength ÷ product price × product quality.— — All variables are their own product factors, and are calculated in combination with the gross profit target required by the enterprise.

At the same time, Li Xiang also pointed out in that course that from the perceptual level, commodity prices will also have an impact on the identity of car owners. He thinks that if you pay nearly 300 thousand yuan, but only buy a car worth more than 200 thousand yuan, the user "feels wronged." Therefore, even if the new M7 in the world shows a large price advantage at present, Li Xiang will not take the initiative to change in the near future with the same sales volume.

Third,In Li Xiang’s logic, product iteration is not used to solve problems, but to "provide more functions". This point was mentioned when he was interviewed by Xiang Li, editor-in-chief of App in 2018. Therefore, the real contest in the next stage may focus on the smart driving service that still stays in the demonstration video and internal testing stage. Huawei put forward the promise of "opening all over the country", and the ideal also shouted the goal of realizing the 100-city commuting mode by the end of the year.

　

It can be predicted that in the fourth quarter, the competition between the world and the ideal will be more intense.

In the long-term automobile industry, many moves are predicted early. For example, when asking about the M9, a brand-new car that will be launched soon, Yu Chengdong called out "the best SUV within 10 million" at Huawei’s new product launch conference in autumn at the end of September. According to the information released by the Ministry of Industry and Information Technology, the M9 will once again launch an impact on three rows and six seats, and provide two types of power: pure electricity and extended range, which will directly compete with the ideal L8 and L9. According to the aforementioned chat records of Yu Chengdong, as of October 7th, the number of M9 blind selection orders has exceeded 8,000.

At the press conference, Yu Chengdong once again warmed up M9 | Huawei.

In the field of intelligence in a shorter period, the two smart driving services will officially debut at the end of the year. Whether for existing smart car owners or potential car owners, the actual performance of Huawei ADS, known as the "first echelon in the industry", will attract key attention.

Of course, the ideal will also launch its own new moat. According to the plan,Fourth quarteridealThe first pure electric vehicle MEGA will also be released.. At this stage, in order to cooperate with the launch of pure electric vehicles, it is ideal to launch 5C Kirin battery, 800V high-voltage platform and 5C super-filled pile solution. It is foreseeable that the first pure electric vehicle will be an ideal and important battle.

MEGA spy photos of ideal pure electric MPV model | network

In the circle of friends in Yu Chengdong, the market feedback of the new M7 was described as "coming back to life".

In the complicated and long competition of smart electric vehicles, after ordering, it will continue to experience many tests such as capacity climbing and software iteration. For Li Xiang and LI, facing an opponent with sufficient cash and strong intelligence research and development strength, they must not stay in the achievements at this stage.

If the previous battlefield was focused on price and product positioning, then the second half of the battle about intelligence and software will officially enter a new stage.

2021 China Shijiazhuang International Expo on New Energy and Smart Cars and Hebei (9th) Automobile Culture Festival were grandly opened during the Labor Day. In this grand event, the Great Wall Gun also made a grand appearance with its ace models, off-road guns, passenger guns and commercial guns, adding a touch of bright colors to the auto show. The Great Wall Gun appeared at the auto show site and was sought after by many riders, who came to the booth to punch in.

Blending into diverse life scenes such as travel, camping, photography and adventure, it subverts people’s traditional perception of pickup trucks. In terms of Shijiazhuang’s topography, Shijiazhuang spans Taihang Mountain and North China Plain, and the mountainous area accounts for about half of the total area, and there are many unpaved roads. At this time, no matter whether you want to swim in the city or go cross-country on mountain roads, the Great Wall Cannon can satisfy you and take you across the sea and Qian Shan to reach your journey easily.

The Great Wall Gun can be said to have broken through the concept of pickup truck in people’s impression, and can realize multi-function and multi-scene conversion. If you want to sketch or camp in the wild, we have cross-country guns, if you want to swim between cities, we have passenger guns, and of course, if you want to bring goods, this commercial gun can be your best choice.

The pickup truck for the Great Wall Gun is equipped with the first 8AT gearbox and multi-link rear suspension in the industry. It also has a variety of driving modes such as standard, economy, sports and 4L. TOD intelligent four-wheel drive and rear axle electronic differential system make driving smoother. In terms of safety, it is equipped with the latest generation 9.3 version of ESP, and equipped with a 360-pixel panoramic system, as well as a number of black technologies such as lane departure, parallel assistance, lane keeping, ACC adaptive cruise, AEB automatic braking, semi-automatic parking, road traffic sign recognition, etc., caring for every trip.

Gasoline allocation price parameter: 126800-159800; Diesel configuration price parameter: 133800-166800.

In contrast, as another important member of the "Three Artillery", the commercial pickup truck of Great Wall Artillery is more unique in design and is an inseparable partner of young people who create wealth. With the super loading capacity and unlimited modification potential brought by the deepest container of the same class, it can be efficiently adapted to various commercial scenarios and create unlimited commercial value for users.

Gasoline allocation price parameter: 97800- 121800 range; Diesel configuration price parameter: 117800- 128800.

For off-road enthusiasts, the Great Wall Gun off-road pickup truck is a "superstar"-like existence. It has more than ten unique off-road equipment with fever level, such as three locks, tank turning, crawling mode, wading throat, off-road expert mode, etc., all of which are the first equipment of China pickup truck, which can tackle the extreme off-road sections and help enthusiasts get through every inch of bad roads smoothly. In addition, the oversized rear bucket can be customized according to the owner’s own preferences, showing its unique personality.

Gasoline allocation price parameter: 169800- 200800 range; Diesel configuration price parameter: 153800- 207800 range.

At the scene of this auto show, at the beginning of the event, led by our "heavy artillery girl", a large number of spectators were attracted to participate enthusiastically. Everyone punched in the booth of the Great Wall Artillery, received exquisite gifts, and participated in the H5 questionnaire to complete the lucky draw. The popular online celebrity anchor broadcast live at two different times in the morning and afternoon, attracting countless online fans to punch in and actively interact with offline audiences, and invited the sales staff at our booth to give you a professional and detailed explanation of the Great Wall Artillery.

In order to thank consumers for their support of the brand, Great Wall Gun specially launched a four-fold gift for buying a car to give back to users. 1. Financial Gift: You can enjoy a two-year zero-interest financial policy when buying a car; 2, replacement ceremony: enjoy a high replacement subsidy of 5,000 yuan; 3, interconnection ceremony: basic services are free for life, entertainment services are free for three years, and exclusive services are free for one year; 4. Service Gift: The engine and transmission enjoy a four-year or 100,000-kilometer long warranty. Full of sincerity, don’t miss it!

On January 6th, 2023, Huawei Smart Photovoltaic Distribution VAP Annual Meeting was held in Shenzhen. Eight distribution VAPs attended the event, including Hou Jinlong, President of Huawei Digital Energy Technology Co., Ltd., Yang Yougui, President of Huawei Digital Energy Global Marketing Service System, Zhou Jianjun, President of Huawei Digital Energy Technology Co., Ltd. in China, and Zhu Ke, Minister of Huawei Digital Energy Supply Center. The conference carried out leaders’ speeches, business review in 2022, discussion and discussion, signing of military order for performance in 2023, awarding flags, and awarding prizes at dinner.

Legend: Huawei Smart Photovoltaic Distribution VAP Annual Meeting Event Site

Looking back at the glory, we will achieve good results together.

In 2022, with the joint efforts of distribution partners, Huawei Smart Photovoltaic exceeded the annual target, successfully built a "100 million yuan" club, and at the same time emerged a number of distribution stars such as growth "kings" and newcomers "kings". Among them, SUN2000-50KTL-ZHM3, as an explosive product, its sales performance in just four months is close to the total distribution performance in 2021.

Legend: Hou Jinlong, President of Huawei Digital Energy Technology Co., Ltd. delivered a speech.

At the event site, Hou Jinlong, president of Huawei Digital Energy Technology Co., Ltd., delivered a speech, expressing affirmation and gratitude to the distribution partners for their support and contribution all the time. He said that the energy industry is an ecological industry, and Huawei Digital Energy brings its partners together to fully enable them to build product competitiveness through continuous technological innovation, and work with global partners to build an open, symbiotic and win-win industrial ecosystem.

Legend: Yang Yougui, President of Huawei Digital Energy Global Marketing Service System, delivered a speech.

Yang Yougui, president of Huawei Digital Energy Global Marketing Service System, said in his speech that Huawei Digital Energy will insist on making good products, building a good channel team, creating digital combat tools, supporting partners to achieve real results, truly achieving a win-win situation, and working hand in hand with partners to create greater glory.

Legend: Zhou Jianjun, President of Huawei Digital Energy Technology Co., Ltd. in China, made a summary of the discussion.

During the discussion session, the distribution partners spoke enthusiastically, and the senior leaders of Huawei Digital Energy responded around the overall strategy, product situation, personnel training, support services and other issues. The atmosphere of on-site communication was warm.

Zhou Jianjun, president of Huawei Digital Energy Technology Co., Ltd. in China, said at the summary of the seminar that we should always be ready to meet the outbreak of industry opportunities, develop the ability of traders through systematic empowerment of partners, and continue to exert our efforts in policy, business environment and brand building around the three dimensions of capabilities, supply and products, and establish a transparent system to fully enhance the ability of partners.

Legend: Xing Qing, Vice President of Huawei Digital Energy Technology Co., Ltd. in China, spoke.

Xing Qing, vice president of Huawei Digital Energy Technology Co., Ltd. in China, reviewed and summarized the overall business situation in 2022, and looked forward to the future. He said that Huawei Smart Photovoltaic is committed to creating value for customers and partners. In the future, it will build a full-scenario full-business model partnership system to empower partners and improve land fertility. At the same time, with the help of digital means, we will provide strong support to our partners through online digital energy marketing materials and combat tool platforms.

Give food and soldiers, and send them with heavy gifts.

Legend: 50K Racing Awards Presentation Site

Legend: "Strategy" Award Presentation Site

2022 is an extraordinary year. All distribution VAP partners work hard and live up to their mission to achieve the highest distribution performance in history. On the road of co-creation, symbiosis and common prosperity, many partners and regions with excellent abilities stand out and surpass the challenging goals. In recognition of outstanding individuals, teams and traders, 50K Racing Award, "Strategy" Award, Ultimate Challenge Award and many other awards were specially set up. Many distribution VAP partners won awards, and the scene was full of stars and prizes were overwhelming.

Legend: Wen Jie M5 and Wen Jie M7 appeared at the dinner.

In the event awarding session, with the appearance of the asking team at the dinner of Intercontinental Hotel in Shenzhen OCT, the shining appearance of the asking M5 and the asking M7 pushed the atmosphere to the climax, and the distribution partners at the scene were eagerly looking forward to it. Under the joint witness of the senior leaders of Huawei Digital Energy Company, the winners of the ultimate challenge award, the M5 and M7, were announced, and the distribution partners who made outstanding contributions in 2022 were rewarded and encouraged.

Legend: Ultimate Challenge Awards Ceremony

2023 will be the first year for China’s smart photovoltaic to grow at a high speed, surpass history, create brilliance again and take off again. With the release of the "double carbon" policy to various industries, the introduction of the EU carbon tariff policy CBAM, the rural revitalization has become a national plan, the development of photovoltaic industry chain will be more stable, and the dynamic changes of policies such as electricity trading marketization can be predicted, and the installed capacity of photovoltaic will soon usher in a spurt growth. Grasping the opportunity of rapid industrial development, I believe that more distribution partners will join hands with Huawei Smart Photovoltaic, and in 2023, we will achieve greater success and emerge more excellent partners!

　　[New car on the market] On March 22nd, the King Kong Gun under the Great Wall Gun (parameter picture) was officially launched. The new car was positioned as a "fashionable commercial pickup truck" with an official price range of 88,800-123,800 yuan. This new car provided 12 models, including diesel and gasoline, two types of four-wheel drive, and three types of standard boxes, long boxes and flat-bottomed containers. The price information of specific models is as follows:

　　New car highlights:

　　Positioning "fashion commercial pickup truck" is not a rustic tool for pulling goods;

　　Equipped with car networking system and supporting FOTA upgrade, with high intelligence;

　　It provides two kinds of power, diesel and gasoline, and has the strongest torque engine in its class.

　　New car introduction:

　　In terms of appearance, the King Kong Gun adopts "minimalist aesthetics". As a commercial pickup truck, the overall shape of the new car is square and tough, which is obviously different from the guns currently on sale. The large honeycomb mesh on the front face is matched with thick chrome trim strips, and it is naturally integrated with matrix headlights, which makes the whole car have a strong sense of recognition and technology. In addition, there are new elements such as the extremely fast kinetic energy waistline and the U-shaped dual-magnetic stereo taillights on the car body, giving people a fashionable visual experience.

　　In terms of body size, the length, width and height of the new car are 5635/1880/1815(1840)mm and the wheelbase is 3410mm respectively. At the same time, the new car has a layout of four doors and five seats, and the rear bucket can meet the needs of storing goods and pulling goods. In addition, the inner dimensions of the container rail are 1820/1500/495(470)mm, and the rear of the car has a strong luggage rack, which, coupled with the high ground clearance of the whole car, can also maintain its good passability to a certain extent.

　　In terms of interior, the new car adopts a simple design style, and the dashboard and central control panel adopt a "borderless" suspended dual screen, which has a strong sense of science and technology. Below the suspended display screen in the central control area is the air-conditioning air outlet. It is worth noting that the central air outlet and the two sides are decorated with gold decorative strips, which makes the whole more simple and beautiful. In addition, the interior of the new car also provides a variety of color combinations including gray-red, black-gray contrast colors and pure black monochrome to meet the car purchase needs of different consumers.

　　In terms of configuration, the King Kong Gun can be said to have worked hard. It is as rich as a passenger car. It is equipped with a car networking system, with high-level practical functions such as intelligent voice, intelligent car control and intelligent service, and supports FOTA remote upgrade. In terms of safety configuration, the new car is equipped with ESP system, four airbags, reversing radar, reversing image, tire pressure monitoring, four-wheel disc brakes, etc. As a pickup truck, it is quite satisfactory to be so sincere.

　　In terms of power, the new car will be equipped with a Great Wall 2.0T diesel engine and a 2.0T gasoline engine. The former has a maximum power of 163 HP, which is matched with a 6-speed manual transmission. The latter has a maximum power of 197 HP, which will be matched with manual and automatic gearboxes. In addition, the diesel version has a peak torque of 400N·m and the gasoline version has a peak torque of 360N·m, both of which are the strongest torque engines in the same class, which are more powerful in pulling goods and more economical in fuel consumption.