It can be said that Alphabet (Google’s parent company), Meta and Microsoft, the three giants of American AI, have handed over their own stage test scores, but unlike the impression formed by the outside world in the previous paragraph, Google, which has been constantly sung, has seen its share price soar after the financial report, while Meta, which won a heart by Llama 3, has evaporated by 1.6 trillion overnight.

Only Microsoft continued to exceed expectations, watching the other two unreliable rivals smile and get back the top spot in the world market value.

Google, the big brother who is often upstaged by his peers on various occasions, is finally proud this time.

Not only did Q1′ s revenue, advertising and cloud business all increase at a faster speed, but it also crushed all the indicators, with an increase of over 15% after the close, and announced the dividend distribution and $70 billion stock repurchase plan for the first time.After the financial report was published, Google’s market value soared by 300 billion US dollars, making it the fourth largest listed company in the world after Microsoft, Apple and NVIDIA.

In this quarter, the total revenue of Google’s parent company Alphabet was 80.54 billion US dollars, much higher than the market expectation of 79.04 billion US dollars, up 15% year-on-year, the fastest growth rate in two years. Net profit jumped 57% year-on-year to $23.7 billion, and diluted earnings per share was $1.89, up 61.5% from $1.17 in the same period last year.

Despite betting on the big language model Gemini training and infrastructure investment, the AI capital expenditure of $12 billion this season exceeded expectations by $1.7 billion. Closely related to AI, the growth of cloud business, which is regarded as Google’s next growth engine, is still accelerating rapidly. Revenue in the first quarter increased by 28.4% year-on-year to $9.6 billion, which was higher than the analyst’s expectation of $9.37 billion, and doubled the overall revenue growth rate for several consecutive quarters. Although it ranks third in the market share of cloud computing, it is still trying to catch up with Amazon and Microsoft, but it is finally on the right track of turning losses into wins.

"In the past eight months, we have released more than 1,000 new products and functions in the field of cloud computing. At the Google Cloud Next conference, more than 300 customers and partners talked about their success in artificial intelligence on Google Cloud, including global brands such as Bayer, Mercedes-Benz and Wal-Mart. " Google CEO Sandel Pichai said at the earnings conference.

And the credit still has to be given to AI. Like Microsoft, more and more enterprises seek to deploy AI load on public cloud, and Google Cloud also provides customers with various generative artificial intelligence services through the Gemini model. Recently, a new CPU「Axion "based on Arm architecture was launched, aiming at improving the efficiency of cloud computing and reducing operating costs, and further strengthening Google’s competitiveness in the cloud market. Polat, CFO, stressed that "artificial intelligence is making an increasing contribution" to the sales of Google’s cloud division.

Pichai also believes that the transformation of artificial intelligence is a "golden opportunity", and the company is racing against time to integrate this technology into the whole business.At the Google Cloud Conference earlier this month, everything revolved around generative AI, further opened and optimized Gemini 1.5 Pro, and officially launched its own most powerful and expandable AI accelerator TPU v5p P.

In addition, the core advertising industry has also achieved steady improvement this quarter. Total revenue was $61.6 billion, a year-on-year increase of 13%. Among them, Google search and other advertising revenue was 46.2 billion US dollars, and YouTube advertising revenue was 8.1 billion US dollars, both of which achieved double-digit growth.

However, for Google, which is still positioned as a "search giant" in the market, the boost of generative AI may be a double-edged sword: on the one hand, Google is exploring new income channels such as advertising placement, independent subscription service and enterprise authorization through AI tools such as Gemini to adapt to market changes and needs. On the other hand, improving the generative search experience may affect the original advertising profitability. At the same time, the rookie of AI search engine represented by Perplexity also faces potential challenges.

In fact, compared with Microsoft and Meta, Google has not had an easy time these months. First, Gemini’s image generation function was forced to withdraw from the market because of racial discrimination, which once triggered a controversy about whether Pichai was qualified as CEO of Google. After paying a large amount of severance pay for layoffs, this week, 50 employees protesting against the company’s signing of a cloud computing contract with Israel were fired, causing internal riots.

In the midst of disputes and challenges, this beautiful financial report comes at the right time. Not only has it greatly boosted market confidence, but it also shows that Google has found the right direction in the AI ? ? era. With the recent reorganization of the artificial intelligence department and more attention to product speed, Google’s performance in the second half of the year is still expected.

After experiencing the "efficiency year" of business focus adjustment, department reorganization, artificial intelligence and layoffs and cost reduction, Meta made a beautiful turnaround with a revenue of 40.1 billion US dollars in the last quarter. The share price has soared by 140% in the past 12 months, far exceeding Google’s 50% and Microsoft’s 35%.

In this 2024 Q1, the social media giant, which just released a new generation of open source model Llama3, continued to reap the most brilliant first-quarter performance in history, with revenue and profit higher than Wall Street’s expectations.

The data shows that Meta’s total revenue in the quarter was US$ 36.46 billion, a year-on-year increase of 27%, the fastest growth rate in three years. Net profit increased by 117% year-on-year to US$ 12.37 billion, and diluted earnings per share was US$ 4.71, more than double that of US$ 2.2 in the same period last year.

Among them, advertising business is still the core income source of Meta, and the results are gratifying. It increased by 27% year-on-year to $35.64 billion, accounting for nearly 98% of the total revenue. The daily users of FoA increased by 7% year-on-year to 3.24 billion, and the advertising exposure also increased by 20%.

This is mainly due to the application of artificial intelligence technology, which significantly improves the accuracy of targeted advertising. According to Meta, at present, more than half of their advertising recommendations are driven by AI.

After falling to the bottom in 2022, Meta tried to regain the market share of digital advertising. Zuckerberg then launched an initiative to reorganize the advertising business, with the focus on using AI. Susan Li, CFO, once said that the company has been investing in AI models that can accurately predict user-related advertisements and tools that automate the advertising creation process.

In terms of software, Meta recently presented the "GPT-4 level" open source AI model king Llama 3, defeated Gemini 1.5 and Claude 3 in a number of benchmark tests, and upgraded the potential training parameters to 400B b. Widely used in different platforms and scenarios, and vowed to wash off LLM companies and API suppliers with free commercial blood. At the same time, Meta AI is integrated into family applications such as Facebook, Instagram, WhatsApp and Ray-Ban smart glasses to provide users with more flexible and diverse assistant functions.

In terms of hardware, like every colleague who doesn’t want to be stuck, Meta not only stepped up the storage of NVIDIA chips, but also released the latest version of Training and Inference Accelerator (MTIA). Using TSMC’s 5nm process, focusing on strengthening AI reasoning, it is specially designed for the ranking and recommendation system of its social software, and its performance is three times higher than that of the previous generation. They also developed a large rack-mounted system that can accommodate up to 72 accelerators to support self-developed chips. Now they have been deployed in the data center of Meta to complement the commercial GPU.

With the cooperation of AI software and hardware, overseas retailers from China, such as Temu and Shein, also added a fire to Meta’s performance with huge investment in Facebook and Instagram advertisements. And with the approaching of the US presidential election in 2024, political advertising has surged. According to the latest forecast of AdImpact, this year will be the most expensive election cycle in American history, and the advertising expenditure is expected to reach 10.2 billion dollars.

At the same time, due to the annual efficiency adjustment plan, Meta laid off nearly 10% of its employees, and the total number of employees was 69,329 as of March 31, 2024.

In stark contrast to streamlined operations, Xiaozha’s more drastic artificial intelligence layout. In the face of the growing AI war in Silicon Valley, Meta raised its capital expenditure from the expected $30 billion to $37 billion to $35 billion to $40 billion in 2024 to "accelerate infrastructure construction to support the company’s AI roadmap" and continue to compete for top AI talents with high salaries to join the company’s technology research and development.

In addition, he seems to have a "obsession" with the meta-universe, saying that he will continue to invest in long-term goals and "build a virtual world full of incarnations." It should be noted that although the revenue of Reality Labs, which is responsible for VR/AR/MR and Metauniverse development, increased year-on-year, it still lost $3.8 billion, and the total loss has exceeded $45 billion since the end of 2020.

Various unstable factors, together with expanding AI expenditure and a lower-than-expected revenue outlook for the second quarter, have caused the market to worry about Meta’s future sustainable profitability. Despite handing over a super-bright performance answer sheet, Meta’s share price still fell.

And this does not seem to shake Zuckerberg’s determination to push AI. Just as the stock price is diving, the financial report phone will be opened as scheduled.

He firmly told investors that he would spare no expense to build Meta into "the world’s leading artificial intelligence company". It also revealed that Meta is actively exploring a variety of AI revenue-generating strategies, including providing enterprise-level services, introducing advertisements into AI interactions, and allowing people to pay for larger AI models and more access to computing resources. AI has also helped Meta to increase application participation, thus allowing more advertisements to be seen and directly improving advertisements to bring more value.

However, Xiaozha also bluntly said, "Building a leading AI will be a more arduous task than optimizing the application experience, and it may take several years."The implication is that although the long-term value of taking AI is full, don’t expect it to make big money immediately. The words directly scared the market to collapse. Meta’s share price plummeted by 18% after hours, and its market value shrank by nearly $200 billion.

This unexpected trend just reflects the current general attitude of Wall Street towards artificial intelligence: compared with a lot of AI investment, the market wants to see the balance between expenditure and growth, and looks forward to a clearer monetization signal.

However, for Meta, fully embracing AI technology and then applying it to social networks, advertising, metauniverse, wearable devices and other fields, even if it takes several years to turn into considerable profits, it is also determined to pay and wait. Zuckerberg blocked his future this time, and he won’t go back when he opens his bow.

Unlike Meta, which was plunged by the Nasdaq market, Microsoft gained momentum after its financial report was released. It rose by 5% after hours, and overtook Apple for the nth time to become the highest value company in the world.

As the first commercial track leader to bet on generative artificial intelligence, Microsoft’s performance is still firm, and all business indicators have exceeded expectations:

The total revenue was $61.86 billion, up 17% year-on-year, exceeding the previous official guideline of 14.5%. The net profit was $21.94 billion, up 20% from $18.3 billion in the same period last year. The adjusted earnings per share was $2.94, higher than the market expectation of $2.82.

Driven by the strong demand of AI, Intelligent Cloud, including Azure public cloud, Windows server, voice recognition software Nuance and GitHub, continued to live up to expectations, with revenue increasing by 21% year-on-year to $26.7 billion, higher than the market expectation of $26.25 billion. The growth rate was the highest in five fiscal quarters, and it also surpassed rivals Amazon AWS and Alphabet Google Cloud.

Among them, Azure and other cloud services increased by 31% year-on-year, and 7 percentage points came from AI contribution.

In this regard, CEO Nadella pointed out in a conference call that "Azure has become the center of AI projects, involving not only AI models, but also databases and other services. Many customers are using Microsoft platforms and tools to build their own AI solutions:

More than 65% of Fortune 500 companies are using Azure OpenAI service, and GitHub Copilot for developers has 1.8 million paid subscribers. 30,000 customers use Copilot Studio low-code tools to customize their own Copilot. "

In addition to intelligent cloud, since this is the first full quarter since Microsoft launched 365 Copilot generative artificial intelligence assistant to commercial customers last November, the market is also very concerned about the sales performance of Office suite.

Nadella said that Copilot has embedded the latest technology of OpenAI into Microsoft’s entire product line to provide customers with various value-added services. The data shows that the revenue of productivity and business process departments increased by 12% year-on-year to $19.6 billion in this quarter, of which the revenue of Office 365 increased by 15%, and the number of paid subscribers has reached 80.8 million. It is expected that it will continue to achieve steady growth in the next fiscal quarter-which shows that Microsoft has a solid foundation and remarkable achievements in the commercialization of AI software.

In addition, thanks to the acquisition of Activision Blizzard in October last year, Microsoft’s personal computing revenue, including game business, also achieved double-digit growth to $15.6 billion, and Xbox performance increased by 62% year-on-year.

Nadella confidently said: "Microsoft is leading a new era of AI transformation, bringing better business results to various roles and industries."

Since the beginning of this year, Microsoft has been making great moves in the field of AI. On the eve of the financial report, an exciting news was announced: on the basis of the 2020 cooperation agreement with Coca-Cola Company, we will continue to sign a five-year strategic contract worth $1.1 billion. Help it achieve further digital transformation through Microsoft Azure Cloud, Microsoft 365 Copilot tools and leading generative artificial intelligence technology.

Last week, Microsoft’s artificial intelligence empire expanded to the Middle East for the first time: it invested $1.5 billion in G42, an AI company in the United Arab Emirates, and obtained its minority stake and board seats. Meanwhile, G42 will run its AI applications and services on the Azure cloud computing platform.

In the layout of the big model, after spending $13 billion on OpenAI, Microsoft also decided not to spoil ChatGPT alone, but to open up more possibilities. In February, it was announced that it had reached an in-depth cooperation with Mistral AI, a French star AI startup, investing 150,000 euros and providing computing infrastructure to assist in large-scale model training and reasoning. Mistral has also become the second commercial closed-source model supplier of Microsoft besides OpenAI.

In March, after leading the latest round of financing for the artificial intelligence unicorn Infection AI, Microsoft directly poached its two co-founders and most of its technical staff. Mustafa Suleyman, the former CEO of Influence, was appointed as the CEO of Microsoft AI, a newly established artificial intelligence department, responsible for integrating consumer toC products, including Copilot, Bing and Edge, and reporting directly to Nadella. Another co-founder Karen Simonyan joined as the chief scientist. One operation not only obtained the authorization of Influence technology, but also completed the talent acquisition of "hollowing out" level, which once shocked the industry.

In terms of hardware, in addition to introducing two new Surface as the next generation AIPC, Microsoft is also developing a new network card similar to NVIDIA ConnectX-7 to support the self-developed Maia 100. It also plans to hoard 1.8 million AI chips by the end of this year and triple the number of GPUs. Significant progress has also been made in building a data center worth up to $100 billion with OpenAI and building a supercomputer called "Stargate".

Bet on a number of mainstream large model development teams, make great strides in data processing capabilities, coupled with the stronger technical advantages after the launch of GPT-5, Microsoft has a stable position in the Jianghu.

Looking at the new round of financial performance of Meta, Alphabet and Microsoft, it is not difficult to see that generative artificial intelligence has penetrated into all aspects of the business pipeline and become the core engine driving enterprise growth.

Microsoft’s success is particularly typical, with a number of AI software and hardware forward-looking layout firmly in the top spot, and various businesses take off at high speed.

Although Meta’s huge AI investment makes investors jumpy, it is still unknown whether it can realize commercial profit as soon as possible, but the advertising revenue boosted by AI has achieved initial results. With Llama’s big model and computing power blessing, Zuckerberg’s determination and ambition to build a global AI leader should not be underestimated.

As for big brother Google, it finally found its own rhythm in the AI ? ? war. Weapons such as Gemini and TPU have sharpened their swords and are ready to accelerate the search for new growth points in the AI wave.

The judgment of the three giants on the development direction of artificial intelligence is surprisingly consistent, and they all offered a gamble of real money to invest in this future technological change. Standing on the cusp of the times, how high and how far AI can finally take them, the eyes of the global technology industry will look here.

(The cover picture is from Josh Edelson/AFP via Getty Images)

Enjoy the water in front of the gate, clear the shore and enjoy the egrets in the green city center. Haizhu Wetland welcomes the 10th anniversary of its opening on September 29th, and frequently refreshes the species records. When you look up, you can enjoy the water and clear the shore, and the egrets in the wetland center … A beautiful picture of harmonious coexistence between man and nature is slowly unfolding in Guangzhou. Since the 18th National Congress of the Communist Party of China, Guangzhou has taken the continuous improvement of the ecological environment as the goal and the rectification of the central ecological environmental protection inspector as the starting point, deepened the battle for pollution prevention and control, continuously promoted the modernization of the ecological environment governance system and governance capacity, and provided a solid ecological environment guarantee for Guangzhou to accelerate the realization of the new vitality of the old city and the "four new achievements". As the sun sets, the horizon of Guangzhou opens a gorgeous sunset glow. From basking in the blue sky and white clouds, to basking in colorful clouds, to charming rainbows, there are more and more beautiful moments that can be displayed in the circle of friends of Guangzhou people. Behind these beautiful pictures is inseparable from the continuous improvement of air quality in Guangzhou. In 2021, when the meteorological conditions were unfavorable year-on-year and the precipitation was greatly reduced year-on-year, Guangzhou’s ambient air quality reached the standard for two consecutive years, and PM2.5 reached the standard stably for five consecutive years, maintaining the best among national central cities. From January to June 2022, the proportion of days with excellent air quality (AQI compliance rate) in Guangzhou was 91.7%, up 5.0 percentage points year-on-year, ranking first among 21 cities in the province, with an average concentration of PM2.5 of 20 μ g/m3. PM2.5 is an important indicator to measure the air quality of a city, and it is also one of the main causes of haze pollution.In March 2012, Guangzhou officially announced that the hourly real-time concentration and daily average concentration of PM2.5 were included in the regular publication scope, and "read the air" with the citizens. Since then, the average concentration of PM2.5 in Guangzhou has continued to decline, from 53 μ g/m3 in 2013 to 24 μ g/m3 in 2021, a decrease of 54.7% in 9 years. In 2014, Guangzhou put forward the "nine-character tactic" of "reducing coal, controlling cars, reducing dust and reducing oil smoke". Up to now, a total of 13,500 pure electric buses have been popularized and applied, basically realizing the pure electrification of buses; 1.75 million pure electric cruise taxis, accounting for more than 80%; The pure electric network has about 96,200 taxis, accounting for more than 97%; According to the regulations, the industrial coal consumption in 2021 will be reduced by 6.1 million tons compared with that in 2013, thus reducing pollutant emissions from the source. After the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader chose Guangdong for his first visit to the local area. In Donghaoyong, Yuexiu District, Guangzhou, General Secretary of the Supreme Leader pointed out that Donghaoyong and greenways all over Guangdong are partial details of beautiful China and sustainable development. If all these details are well done, the grand blueprint of beautiful China can be realized. Guangzhou keeps in mind the earnest entrustment of the Supreme Leader General Secretary, makes every effort to improve the quality of the city’s water environment and embarks on a new round of water control. In January 2014, Guangzhou set up river captains in 51 pilot rivers included in the South Guangdong Water Cleaner Action Plan; In 2016, the river length system was fully launched; In 2017 and 2018,In the whole province, the "Implementation Plan for Full Implementation of River Length System in Guangzhou" and "Implementation Plan for Lake Length System in Guangzhou" were first introduced, and the work of river length system was upgraded. Liedeyong is an ancient river flowing through the CBD of Guangzhou Pearl River New Town. In the Liedeyong section in front of the Pearl River Park, there are more than ten egrets on the shallow riverbed. They sometimes hover in the air, sometimes feed in the water, and sometimes stop on a stone to comb their feathers. Among the high-rise buildings in the CBD, a group of egrets live happily. Why do egrets love hunting Deyong? The reporter found that the water quality of Liedeyong in front of the Pearl River Park is clear, but the water level is low, and the aquatic plants at the bottom of the chung grow wantonly, occupying 1/3 of the river. Min Yang, chief engineer of Tianhe Water Affairs Bureau, told the reporter: "This is the result of practicing the concept of low-carbon water control in Tianhe District, and the effect is good. This is not, it has attracted egrets to settle down! " In recent years, Guangzhou has vigorously promoted the ecological self-purification of rivers, deeply practiced the concept of low-carbon ecological environmental protection, implemented the natural water level operation of rivers, and used the tail water of sewage plants to carry out ecological water replenishment; Reducing river flow and dredging, cultivating water-loving plants, giving full play to the ecological self-purification function of rivers and achieving good results. In the central cities of Pearl River Tianzi Wharf, Haixin Bridge, Liedeyong, Chebeiyong and Datansha Island, groups of egrets fly and play. In today’s Guangzhou, the water quality of 20 national and provincial examination sections has all reached the standard, 197 black and odorous water bodies have maintained the standard of "long-term system and long-term cleaning", and the long-term system of rivers and lakes has been encouraged by the state twice;Won the title of national demonstration city for black and odorous water treatment, national water-saving city and national sponge city construction. In the western suburbs of Guangzhou, Dashahe Bidao is deeply loved by the public. Near evening, some people are running on Bidao Road, and some people are sitting around in a small pavilion near the chung. Ms. Liang, who is walking, told the reporter: "I am very happy to have such a beautiful Bidao at my doorstep! In the past, it was a wetland park, and the trees were messy because of neglect of management. After the renovation and upgrading, it has become beautiful. I will go for a walk here every day, and there are many people camping here on holidays. " Bidao, known as the upgraded version of urban water control, has basically solved the problem of black and smelly water quality in rivers, and Guangzhou has fully implemented the requirements of the provincial party committee and government for the construction of Bidao in Wan Li, realizing the transformation from simple water control to comprehensive urban management, truly paying off the water, returning the water to the people, returning it to the shore, and creating an ideal water life. Since 2019, Guangzhou has proposed to shape the three major Bidao life circles in the north, south and central regions according to the layout of mountains and rivers in the north, modern in the middle and water towns in the south of Guangzhou. By June, 2022, the mileage of Bidao completed in Guangzhou had reached 914 kilometers. Under the blue sky, between the clear waters, there are fish jumping and insects singing, laughter and joy … Guangzhou is striving to write a new chapter in the construction of beautiful China! Case Analysis The "Xanadu" in front of Guangzhou’s neighborhood stood on the Guang Zhouta and looked south. A piece of green appeared in the southern section of the central axis, with fruit trees, rivers and lakes intertwined. This is the largest and most well-preserved downtown wetland in China’s megacities-Haizhu National Wetland. In recent ten years,It has become a national and world-renowned ecological business card in Guangzhou. As the only island area in Guangzhou surrounded by the Pearl River, the coastline of Haizhu District stretches for 47.35 kilometers, and 74 rivers crisscross. Haizhu Wetland was formerly a fruit forest interwoven with rivers, with a total area of over 10,000 mu, accounting for 11.96% of the whole area. In 1980s, this 10,000-mu orchard was called "Nanfei". Because of the need to protect orchards and the strict control of land use by the government, villagers can’t develop the collective economy, and the farmhouse music is in a low-end disorderly state, so the economic income can’t be improved. After repeated exploration, Guangzhou City and Haizhu District have won the first land acquisition policy in China, and invested 4.585 billion yuan to expropriate 10,000 mu of orchard collective land as state-owned and protect it as the "green heart" in the center of the city. On September 29th, 2012, the first phase of Haizhu Wetland was completed and opened. At the beginning, there were obvious artificial traces in wetland construction, and the ecological restoration effect was not ideal. Haizhu Wetland promptly listened to and adopted experts’ suggestions, and formed a wetland restoration technology system and model with Haizhu characteristics in accordance with the principle of "original ecology, minor transformation and less intervention". The Regulations on Wetland Protection in Guangzhou, which was implemented in July 2018, has a special chapter on "Special Provisions on the Protection of Haizhu Wetland", which makes special provisions on the permanent protection of Haizhu Wetland, the regulatory detailed planning of Haizhu Wetland and its protection and management measures. After ten years of multi-dimensional conservation and restoration,This largest central wetland, which integrates rivers, rivers, forests, fields and lakes, has played an important role in regulating climate, purifying air, regulating water bodies and improving urban ecological environment, and at the same time it is full of vitality. Wild birds are an important part of urban biodiversity and one of the indicator species of urban ecosystem. At the beginning of this year, in the bird-watching contest held in Haizhu Wetland, the participating teams found three bird species that had not been recorded before in Haizhu Wetland-alpine short-winged warbler, diphtheria short-winged thrush and cuckoo. Soon after, the Institute of Zoology of Guangdong Academy of Sciences discovered the national second-class protected species-red-throated songbird in the wetland. More secrets of nature have been gradually discovered here: at the end of last year and the beginning of this year, two rare new species of insects in the world were discovered in Haizhu Wetland, both named after Haizhu, namely, the firefly beetle in Haizhu and the axle beetle in Haizhu. According to the data released by the Institute of Zoology of Guangdong Academy of Sciences, as of August this year, there are 738 species of insects in Haizhu Wetland, belonging to 157 families. There are 835 species of vascular plants, and organic carbon is constantly accumulating in wetland soil. The "species treasure house" and "carbon storage pool" are well-deserved. While strengthening conservation and restoring the ecological function of wetlands, Haizhu Wetland encourages the public to take actions to protect and sustainably use wetlands. Haizhu Wetland Nature School, a national excellent popular science brand, was founded, and some non-core conservation areas were opened to the public, which gradually became the ecological meeting room of Greater Bay Area and the "Xanadu" at the doorstep of Guangzhou citizens. People live up to the castle peak, and the castle peak will live up to people. In the past ten years, Haizhu Wetland has embarked on a green and high-quality development path.The first-class ecological environment attracts first-class talents and industries. The ecological benefits of Haizhu Wetland are gradually transforming into innovative economy and the gathering effect of high-end talents. A good ecological environment has become the core competitiveness of the new round of urban development.

　　▲ Dialogue record between reporters and platform merchants.

　　▲ Comments of netizens on "OYE- Wang".

　　"My Weibo account has automatically followed more than 20 people for no reason today", "I haven’t used Weibo for a year, how come there are more than 50 people I haven’t followed" … … Recently, a large number of netizens reported that their Weibo accounts were suspected of being "manipulated".

　　The reporter found that, in addition to Weibo’s praise or attention to people he didn’t know, many netizens also encountered "paranormal" such as strange goods and shops in Taobao’s collection and repeated prompts on WeChat accounts to log in from different places.

　　Is the personal account stolen? Or did the merchant shop use the means? Or is the network black ash production playing tricks? The reporter conducted an investigation into this.

　　My account is "ghost"

　　Personal social platforms and online shopping platforms are suspected of being "manipulated". Have you ever encountered such "supernatural" incidents?

　　Many netizens reported that their Sina Weibo accounts always give people praise for no reason, and they also pay attention to a number of marketing accounts; Personal Taobao account collection shop interface will also inexplicably collect some strange shops. What is even more annoying is that after canceling the attention or collection, new attention or collection content will appear after a period of time.

　　"My Weibo account has automatically followed more than 20 people for no reason today", "Why does my Weibo always pay attention to people I haven’t paid attention to recently" and "Weibo has been useless for a year, how come there are more than 50 people I haven’t paid attention to" … … Recently, when searching on Sina Weibo, the reporter found that a large number of netizens reported that their accounts were abnormal. Some netizens posted that they hadn’t logged in for several months, but the number of followers increased from more than 70 to more than 550, and they praised a lot of Weibo content.

　　This kind of situation has appeared as early as a few years ago. In 2017, a netizen named "OYE- Wang" posted a content saying, "My Weibo has always been praised for no reason recently, and I have never seen these Weibo. Give me automatic attention to some sales accounts for shopping. Is Weibo using black technology or am I poisoned? "

　　At that time, the netizen’s experience was widely praised. Some people said that they had encountered a similar situation, even if they changed their passwords and set up login protection.

　　In Sina Weibo, the topic of "Sina Weibo inexplicably pays attention to many people he doesn’t know" also appeared.

　　Not only Sina Weibo, a social platform, but also some online shopping platforms have similar anomalies.

　　In the first half of 2019, after the reporter browsed the women’s clothing on the main page of Taobao, for two consecutive days, he would automatically pay attention to some unknown shops in the column of "Collection Shops".

　　Although some netizens constantly reflect the related problems of social platforms and online shopping platforms on the Internet, the problems have not been solved for a long time. Some bloggers in online celebrity have specially released videos on how to deal with the problem of "being manipulated" in Weibo and Taobao accounts.

　　The reporter found that on social platforms such as Weibo, most of the objects of automatic attention and praise are marketing accounts, stars and movie accounts, and even some obscene pornographic content; On the online shopping platform, the objects of automatic collection are some shops with small transaction volume and not long after opening.

　　Some netizens reported that Weibo’s praise and attention reflected the blogger’s attitude towards certain things to a great extent, and even reflected a person’s "three views". For this reason, some users also prefer to trace the blogger’s own "personality portrait" with the help of likes.

　　When an account likes or forwards a lot of inferior and pornographic content, it will not only discredit the user, but also easily trigger the official control rules in Weibo, resulting in the closure of the account and other adverse consequences.

　　In addition, some WeChat users reported to reporters that from time to time, their WeChat accounts will be prompted with "Your account is logged in in a different place", and they will send advertisements to their friends without their knowledge, and even pull strangers into their own group chat to send advertisements.

　　"Advertising to others has seriously affected my normal life and work, and I have always been reminded that my WeChat account is logged in in a different place. I am worried about whether my account has been stolen." One user said with great concern.

　　Ten thousand Taobao fans, 1,500 yuan

　　"If you want to see how hot a star is, just look at his Weibo fans", which was once regarded as the "truth" in the online social circle. The number of fans in Weibo represents the star’s influence, which is directly linked to Ta’s ability to attract gold. In the past two years, some self-media will also release news such as "xx star fans broke 100 million" and "the top three fans".

　　The vast buyer’s market has attracted some individuals and enterprises to buy praise and powder, and it has been repeatedly banned. "zombie fans" has become a thing of the past, and now it has become a gimmick to help buyers earn traffic by manipulating real accounts.

　　— — From "zombie fans" to "Live Powder", some merchants provide such "like and add powder" service. As early as 10 years ago, the media exposed the situation that "10,000 fans in Weibo charge 50 yuan" and "Taobao surprised Weibo fan shops: 1 yuan money can buy 10 fans", and Baidu Encyclopedia also appeared special labels such as "Weibo Powder Brush Company" and "Fans Trading".

　　The reporter’s search found that many QQ groups carry out transactions under the banner of "selling Weibo accounts", and the trading groups such as "Sina Weibo trumpet wholesale" and "Weibo real-time hot comment number generation" are dizzying, and the number of these groups ranges from 300 to 2,000.

　　After the reporter joined a trading group, the page kept popping up advertisements that were pink and liked, and various businesses such as comments, pink and likes were clearly priced. Some advertisements specifically indicate "real people" to share, like and comment, and the content of the advertisement is clear: "Weibo brushes fans, 10,000 fans 25 yuan".

　　— — "Buy traffic" for Taobao stores, and also let users "collect without feeling". The reporter saw in Baidu search that some advertisements under the banner of "real traffic platform" are located at the top of the browsing page, claiming that the service contents include "improving store traffic" and "baby manual collection plus shopping cart".

　　The reporter entered a company’s website, and its introduction content wrote "Providing real traffic improvement services for online stores such as Taobao, Tmall, JD.COM and Pinduoduo", "The company’s traffic is real and effective, and the buyer’s accounts are reviewed one by one, as long as the real name number is excluded" and "One-stop traffic solution — — Taobao Traffic, JD.COM Traffic, Pinduoduo Traffic, Live Mission, Alibaba Mission, Baby Collection, Store Collection, Baby Purchase, Like Mission, Talent Mission, etc.

　　Subsequently, the reporter consulted a seller in the name of the amount of attention that Taobao stores need. The other party said that they can increase the attention of Taobao stores, the popularity of live broadcasts and the purchase of goods.

　　"If you buy fans of Taobao shop, the price of adding 10,000 fans is 1,500 yuan." The other party said that he only needs a reporter to send him a link to the store or goods, and all he runs are "real fans", so there is no need to worry about being officially closed by Taobao.

　　In addition, the reporter found that there are some businesses that provide the promotion function of "directed access". "To put it simply, I will give you a link, which already contains the information about a commodity or store ‘ Collection plus purchase ’ Action, when you click the link, the system will automatically complete ‘ Collection plus purchase ’ Operation. " Insiders revealed to reporters that after optimization, such operations can be completed without users’ awareness, which is why some people say that "shops or goods that they have never visited appear in their favorites".

　　— — You want to clean up "zombie fans", but the online black ash product has targeted your WeChat account. The reporter learned that some WeChat users are eager to know "who deleted themselves" in their friends list, so they turned to businesses in the online market under the banner of "cleaning up zombie fans" for help.

　　In the process of "cleaning powder", merchants often require users to scan the QR code that can authorize them to log in to the user’s WeChat, so as to obtain the user’s permission to log in remotely. In this context, some unscrupulous merchants leave a "back door" in the user’s WeChat account while completing the so-called "powder cleaning" task, so as to continue to "manipulate" the user’s account after the service.

　　There are also some WeChat users who rashly listen to the temptation of criminals and "rent" their own micro-signals into QR codes, receipt and payment QR codes or group QR codes for others to use, with the intention of obtaining small economic benefits from them. The criminals just take advantage of the psychology of these users to illegally take over or even directly steal users’ WeChat accounts through technical means.

　　Beware that WiFi is equipped with a "bug"

　　Can you improve the ranking of your store by increasing the browsing collection of goods or stores? Does Taobao allow traffic transactions? Why does my account collect and buy strange goods and shops without knowing it? The reporter sent a letter to Taobao official.

　　The Taobao team said that "traffic trading" behavior belongs to the common black and gray production and sales in the Internet industry. In web search and social software, users often buy all kinds of junk traffic through the internet, falsify their own traffic, and even use it for malicious traffic attacks. All along, Taobao has forbidden any form of forgery, hijacking, trading of malicious traffic, and it is not allowed to provide such services. In the ranking of goods and stores, Taobao pays more attention to the quality of goods, customer service ability, logistics efficiency and other factors that can effectively improve consumers’ shopping experience.

　　In addition, Taobao believes that there are two main reasons for user accounts to "inexplicably" collect strange goods and shops: First, some consumers rent Taobao accounts for petty profits and actively provide them to black ash gangs to create false traffic; Second, some black and gray gangs will hijack users’ traffic.

　　"Whether it is Weibo, WeChat or Taobao account, when it appears for no reason ‘ Non-self abnormal operation ’ This kind of ‘ The paranormal phenomenon ’ At that time, there must be a security risk in the account. " Guo Yao, the general manager of Shanghai Anshi Network Technology Co., Ltd. and a senior network security expert, said that accessing unauthorized malicious WiFi, traffic hijacking, malicious code attacks, Trojan virus in mobile devices, and account weak password being cracked may all cause such "supernatural phenomena". The most common reason why personal accounts are used is that data is hijacked due to accessing unauthorized malicious WiFi.

　　The so-called malicious WiFi sniffing means that the attacker lures the victim to access the malicious WiFi by forging an unauthorized WiFi hotspot. Because WiFi is built by the attacker, it can obtain all the data packets sent and received by the user when connecting to the WiFi. "It’s like someone installed a bug on WiFi. As long as you access this WiFi, all the communication information between you and others will be monitored." Guo Yao said.

　　In addition to malicious attackers forging WiFi to attack, household WiFi and WiFi in some public places may also be breached and "eavesdropped" by criminals due to unsafe configuration and weak passwords. When using these WiFi to log in to the accounts of online social platforms or e-commerce platforms, information such as account passwords may be mastered by others. The criminals then further invaded the user’s account and performed "ghost operations."

　　In addition, some users may also have security risks when they use the "brand-name wireless router" purchased online. "Network black ash production has formed a complete industrial chain upstream and downstream, and some miscellaneous routers may be installed before leaving the factory ‘ Back door ’ The manufacturer will monitor the user’s data to and from a website according to the demand, so as to obtain the user’s account control on a specific platform. " Guo Yao said.

　　If the user does not use WiFi, is there a corresponding security risk? A security engineer of a communication operator who did not want to be named told reporters that there is also the risk of being eavesdropped when using mobile data traffic to access the network platform.

　　"There is data interaction among users, communication operators and network platform servers, so that users can see all kinds of content on their mobile phones," said the engineer. "The data sent and received from operators are encrypted, but the data security protection within the network platform server and between users is relatively weak, which leaves an opportunity for criminals."

　　The engineer revealed that some network platforms will enter into cooperative relations with content distributors, so as to reduce the network load of the main server and improve the network response speed, but this is equivalent to adding a checkpoint to the data interaction path between users and the network platform servers. Some content distributors, in order to achieve commercial purposes, entrain "private goods" in the data they interact with users, so that users can perform certain operations without any awareness, which is also a common way of traffic hijacking.

　　Individuals should do enough safety homework.

　　In recent years, the state has continuously strengthened the system construction at the level of personal information protection. For example, the promulgation and implementation of the Network Security Law and the Civil Code put forward more detailed provisions on the protection of personal information, and a number of laws and regulations such as the Personal Information Protection Law and the Data Security Law are also coming out.

　　At the same time, local public security departments have further strengthened their investigation and punishment. In 2019, the police in Nanjing and Nantong, Jiangsu investigated and dealt with two cases of infringing citizens’ personal information by using dark networks, and seized tens of millions of personal information of citizens; In December 2018, the police in Kaifeng, Henan Province destroyed a criminal gang that infringed on citizens’ personal information, and arrested more than 80 "internal ghosts" involving telecom operators, community cadres and employees in the logistics industry … …

　　The interviewed experts believe that in daily life and work, users themselves should also have certain network security literacy.

　　"Don’t lend your accounts on WeChat, Weibo, Taobao and other online platforms, and don’t trust the so-called ‘ Green cleaning up zombie fans ’ Advertising. " He Yanzhe, deputy director of the evaluation laboratory of Xin ‘an Center of China Institute of Electronic Technology Standardization, reminded users that these risk prevention measures can not only protect the security of users’ online platform accounts to a certain extent, but also prevent users from unknowingly participating in illegal financial activities such as online money laundering.

　　At the same time, for mobile terminals such as mobile phones and personal computers, you should use professional anti-virus software to kill viruses regularly, and don’t click on links from unknown websites at will, let alone fill in your own network platform account information on strange websites.

　　"In order to prevent forgetting the password, some users like to set the account passwords of different network platforms to be the same, which also poses certain security risks." He Yanzhe suggested that users can add some uppercase English letters or punctuation marks to the account password settings of different network platforms, which will not easily forget the password, but also increase the security of the password.

　　"Don’t see the free WiFi ‘ Rub ’ , because this is likely to be criminals in ‘ Fishing ’ 。” Guo Yao reminded users who like to "surf the internet" in public areas to use the mobile data traffic that comes with their mobile phones as much as possible in public places, and not to scan the code to download mobile phone applications with unknown security at will.

　　In addition, Guo Yao also suggested that consumers should choose brand products produced by regular manufacturers as much as possible when purchasing wireless routers, and use complex passwords as much as possible when installing routers to improve the security of space networks. (Reporter Yan Zhihong, Yan Huiying)

1905 movie network news　As of 19: 00 on September 10th, the box office of Mid-Autumn Festival in 2022 exceeded 140 million.The total number of sessions reached 850,000.　Twelve new movies are gathered in the Mid-Autumn Festival, with a variety of genres, covering family, love, comedy, action, military and other topics. Which movie do you look forward to most? Join hands with friends and family and walk into the cinema to celebrate the Mid-Autumn Festival holiday.

Release date: September 9

Directed by,,, starring, specially invited, starring, telling the healing story of ordinary people looking for love and hope in difficulties. The film highlights the delicate expression from the perspective of women, and gathers many powerful actors. The number of people who want to see the cat’s eye has also exceeded 400,000, and the box office appeal is evident.

Release date: September 9

"Hello, Brother" in the airborne Mid-Autumn Festival is directed by, starring,,,, and so on. It tells the story of Xiao Wu (Chang Yuan), who is at odds with his father Wu Hongqi (Wei Xiang) all the year round, returning to the 1980s by mistake, and accidentally ruining the first meeting between his mother Lu Chunli (Mary) and his father. In order to correct this mistake, he tried his best to go back to the past again and again, encouraging his mother to chase after his father, and all kinds of "accidents" showed unexpected jokes. Combining fantasy and comedy elements is the best choice for Mid-Autumn Festival family fun. A group of powerful comedians, as well as Mahua FunAge’s blessing, will be the dark horse in this year’s Mid-Autumn Festival.

Release date: September 10th.

Realistic family movie "Mom! Directed by, starring, special starring, friendship starring. The film tells the realistic family story of an 85-year-old mother taking care of her 65-year-old daughter with Alzheimer’s disease. It is worth mentioning that Yanshu Wu starred in "Mom! Outstanding performance in ",won the best actress at the 2022 Beijing International Film Festival.

Release date: September 9

"The Grassland at the End of the Sea" is directed by,, etc. The film is based on the real historical event of "3,000 orphans entering Inner Mongolia", which tells a story of a pair of brothers and sisters stepping into the journey of finding relatives in different time and space, catalyzing a story of joys and sorrows. The film shows the plain but sincere love of ordinary people. "The Grassland at the End of the Sea" was shortlisted for the main competition unit of the 12th Beijing International Film Festival, which won a good reputation.

Release date: September 9

"I still think you are the best" Douban scored 8.1, and became the highest-rated romantic comedy movie in 2022. The film, directed by producer and starring Deng Lixin, Min-Chen Lin and Chen Zhanwen, tells the story of Wong Tze Wah’s eldest brother meeting his ex-girlfriend unexpectedly, only to find that she has formed a couple with her second brother and has to choose between affection and love.

Release date: September 9

Action blockbusters are one of the most popular types in the film market. The Wolf Pack, which is scheduled for the Mid-Autumn Festival, will be played with passion, and the thrilling play will bring strong visual stimulation to the audience.

The military action film Wolves is a military action film directed by, starring, Tang Guozhong,, and others. The film tells the story that in order to safeguard national dignity and protect the security of the two countries, the mercenary organization’s back squad spared no effort to fight with foreign terrorists and risked their lives to protect peace.

Screening date: September 9 (release date: September 16)

"I want to be with you" is a producer, directed by Zhao Zuxiang and starring, and tells the story of Li Xiaodong (YIN FANG), a science man, bravely falling in love with He Meizhen (Li Meng), a witch, in order to break through the obstacle of "super power".

Release date: September 10th.

"Shining bugle" conveys red memories and tells the story of the old Red Army leading teenagers to overcome difficulties and obstacles and pursue red footprints. The film is starring a famous old artist, and the 85-year-old Niu Ben plays Zheng Hongbing, an old Red Army soldier, who personally interprets the spirit of the older generation of soldiers who are not afraid of difficulties and obstacles and inherits the red gene to the next generation.

Besides. On September 9th, there are three new films worthy of your attention — — Documentary films focus on the history of China filmmakers’ struggle for a hundred years, follow the growth track of the first Chinese life-long judge of the Academy Awards, recall the glorious lives of filmmakers such as Zhang, Zhang, Zhang, Zhang, and Zhang, and stick to national feelings and national justice, and relive the wonderful moments of film history again. The Old Wall, with the ancient city of Xi ‘an as the background, depicts the happiness of ordinary families under the changing times. Aim the camera at a rural boy who wants to escape from the mountains and travel around the world.

In terms of animated films, "Frog Kingdom: Extreme Sports" will be opened on September 10th, and the film is the third work in the series. The first two parts of the series were released in 2013 and 2016 respectively, and won awards such as "Five One Projects", which is the best choice for parents to accompany their children to watch movies during the Mid-Autumn Festival.

In the Mid-Autumn Festival in 2022, the movie-watching craze is coming. We will wait and see who can become the box office champion, who can become the dark horse and who can win the first place in word of mouth.

　　Cctv newsOn the morning of February 14th, the State Council Press Office held a series of press conferences on the theme of "Opening by the Authority", introducing the key work of comprehensively promoting rural revitalization in 2023 and answering reporters’ questions.

　　A reporter from the Central Radio and Television General Station asked how to understand and understand the connotation, characteristics and basic requirements of an agricultural power.

　　Tang Renjian, director of the Central Rural Work Leading Group Office and Minister of Agriculture and Rural Affairs, said that the connotation of an agricultural power is very rich, including both the development of productive forces and the transformation of production relations; It includes not only the all-round upgrading of agriculture, but also the all-round progress of rural areas and the all-round development of farmers. On the one hand, we must have the common characteristics of a strong agricultural country. Although foreign modern agricultural powers have different resource endowments and institutional environments, and the performance of agricultural powers is also different, they have some common characteristics. It is necessary to follow the general law of agricultural modernization, find gaps, make up shortcomings, promote advantages, and build an agricultural power with strong supply security, strong scientific and technological equipment, strong management system, strong industrial resilience and strong competitiveness. On the other hand, we should reflect the characteristics of China based on the national conditions. It is the key to cultivate crops and feed them, to stress water and soil in agriculture, and to build an agricultural power according to the national conditions and agricultural conditions and to solve practical problems by relying on our own strength. China’s resource endowment with a large population and a small land, the historical background of farming civilization and the requirements of the times of harmonious coexistence between man and nature determine that we must rely on our own strength to secure our rice bowls, rely on the two-tier management system to develop agriculture, develop ecological low-carbon agriculture, continue farming civilization and solidly promote common prosperity. These words just now reflect the characteristics of China, China’s national conditions and agricultural conditions, and we should strive to embark on a road of agricultural modernization with China characteristics.

　　Building a strong agricultural country is a long-term task and systematic project, so we should pay attention to methods and grasp the timing and efficiency. First, accurately understand the work layout of agriculture, countryside and farmers. Building a strong agricultural country is in the same strain as comprehensively promoting rural revitalization, with the same goal and unified process. At present, we should focus on promoting rural revitalization in an all-round way, do a good job in connecting the policy system with the work system, keep the focus unchanged, change the theme, adjust the channels, and maintain the continuity of work. The second is to strengthen overall planning. Pay close attention to the study and formulation of the plan to speed up the construction of a strong agricultural country, do a good job in overall planning and systematic arrangement, link up with the existing plan, and can’t completely make another set, clarify the road map construction drawing, make solid and powerful progress, link up and innovate, and do such a plan well. The third is to highlight the actual results. Focus on solving the most urgent practical problems in the development of local agriculture and rural areas, which are strongly reflected by farmers, and fall on specific livelihood issues, even some key small things, and make contributions for a long time, so that farmers can feel a real sense of gain, happiness and security in the process of rural revitalization.

Editor’s note: As a friend of the post-80s generation, Qian Zhenzhen often has such confusion: Why does my girlfriend/wife always let me choose between the game and her? Faced with such confusion, Qian Truth showed them the way: Why not open an Internet cafe together?

As a post-80s generation, Qian Zhen witnessed the earliest "little black room" LAN bar (the cost is 1-2 yuan/hour, and the game is mainly StarCraft), and after 2000, the smoky Internet cafes (the cost is 4-6 yuan/hour, and the game is mainly Warcraft, CS), and now the Internet cafes (the cost is 10 yuan/hour, and the game is mainly Dota2).

Unfortunately, just as Qian Zhen’s friends were gearing up to prepare for the Internet cafe, Wangyu Internet Cafe got 210 million yuan in financing in 2017, and now even Jay Chou has rushed into this market and opened a "most luxurious Internet Cafe in history".

Who will grasp the social feelings of boys born after 1980s in the future? Let’s take a look at the dialogue between "Three Sounds" and net fish, and the market conception of net fish for internet cafes.

The following content comes from WeChat WeChat official account: Sansheng (WeChat WeChat official account ID: tosansheng), the original title "Rebirth of Internet Cafe: This is a story about consumption upgrading and scene redefinition.",author: Wang Xueqi.

"There are 140,000 Internet cafes now, and it will probably be less than half by the beginning of next year, and we are waiting for the downturn of the industry," said Peng Cong, head of the brand department of Netfish Internet Cafe Market, when asked by Sansheng how to use the 210 million D round of financing just obtained at the beginning of this year.

Net Fish Internet Cafe is the first heavy investment in the entertainment capital market in 2017. On January 26th, Wangyu Internet Cafe announced that the company had completed 210 million RMB Series D financing, and the investors were Dachen Venture Capital, Yicun Capital and Mingjia Capital. Previously, Wangyu Internet Cafe has completed three rounds of financing, and the investors include Lianzhong Games and Shunwang Technology. In September 2015, Netfish also received tens of millions of RMB Series B financing from Wang Sicong Pusi Capital.

In fact, the meaning boundary of Internet cafe has been rapidly enlarged. Searching for "Internet cafes" in the map has nearly 500 search results in Beijing alone, and many traditional Internet cafes that were once "messy" are also trying to make a comeback after a makeover.

However, this is not just a simple story about Xiao Fang, a country girl, who changed her name to Miss Dong after she entered the city. Behind the resurrection of Internet cafes and the rise of Internet cafes, hundreds of billions of game industries and more than 50 billion e-sports industries are making efforts to support it. At the same time, it is also the upgrade of offline social needs of a new generation of young consumers and the redefinition of certain Internet scenes.

Although e-sports and socialization have enabled Internet cafes to find their core competitiveness in the new era, which has attracted a large influx of capital, the current growth of consumer groups seems to be insufficient to carry the influx of Internet cafes.

As a result, the pioneers of the Internet cafe industry have invested in brand building and marketing promotion after earning the first bucket of gold. This revived traditional industry is attracting new players, but the old players have sharpened their swords and prepared for a big fight.

Starbucks is the goddess of inspiration for Internet cafes.

The bar in the Internet cafe looks more like a cafe.

Walking into the storefront of Netfish Internet Cafe near Beijing Workers’ Stadium, the spacious foyer makes it look like a large KTV at its peak many years ago, while the bar at the end of the foyer is more like a cafe, and the menu is also a standard cafe configuration. In addition to coffee juice, there is also a simple meal of pasta and rice. On the glass counter, even a certain brand of seaweed jar was carefully displayed.

Probably this snack is being promoted recently, and Net Fish Internet Cafe has also specially launched a package of seaweed and milk, which allows you to surf the Internet for free at a specified time after purchase.

The computer area of Wangyu Internet Cafe is also very different from the traditional Internet Cafe, which adopts a circular layout similar to a ladder classroom and puts all-in-one Apple machines. Apart from the cries of "Don’t bid farewell" (note: warning teammates not to die) and excited shouts from time to time from the private room, there are few people in the lobby on weekdays. The clerk wearing a white shirt printed with the net fish logo stops to watch the game from time to time and often exchanges some experiences with consumers.

The earliest Internet cafes in China appeared in about 1995 and began to develop rapidly around 2000. In that careless era, Internet cafes were not a safe place for parents, and there were a large number of black Internet cafes that lacked business qualifications. After the 2002 Blue Speed Internet Cafe fire and the 2003 SARS, the government began to tighten the supervision and licensing policy for Internet cafes.

At the same time of policy tightening, the popularity of personal computers and smart phones has also quickly separated the popularity and traffic of Internet cafes. Once they have a free choice, it is becoming more and more difficult for young people to accept the dirty and chaotic Internet cafes that are shrouded in smoke. Several executives of Internet cafes told Sansheng that the Internet cafe industry in China began to enter a trough in 2010, and 2012 was probably the lowest ebb.

Faced with the overall decline and near elimination of the industry, some internet cafes in it began to actively seek new ways out. In this process, the global coffee chain brand "Starbucks" unexpectedly became the common goddess of inspiration.

Xu Hua from the brand department of Jiela Internet Cafe said in an interview with Sansheng that Jiela’s earliest attempt at Internet Cafe originated from a Starbucks consumption by her boss. Starbucks was very popular in 2010, and the boss felt that we could do the same as Starbucks and be a little more elegant. In 2005, Net Fish Internet Cafe was inspired by Starbucks when it tried to improve the environment of Internet cafes and added new leisure elements, because the latter "has access to the Internet, is quite comfortable, and has food and drink".

Compared with the pioneers of the transformation of Internet cafes such as Gera and Netfish, Bidou Internet Cafe, which rose in Guangzhou, started from another road. Fan Lihan, one of its founders, told Sansheng that Bidou first started from restaurants targeting college students and developed cultural and creative products. The purpose was to get involved in the campus market from different angles, turn himself into a university traffic portal company, and then realize the traffic through cooperation with other brands.

However, the restaurant belonging to "diligent" is unstable in profit and complicated in management. As a result, in 2016, they turned their attention to the "lazy" Internet cafe that has been in full swing. Fan Lihan likes to compare the Internet cafe industry to a parking lot. "As long as we solve the problems of qualification and location, we can get very stable profits and low management costs."

The current mode of Bidou Internet Cafe is to directly purchase Internet cafes that have been in business for many years through capital operation, and then upgrade and transform them into Internet cafes. In this respect, Bidou has certain innate advantages. Guangzhou did not have a large-scale chain Internet cafe before, which also means that Bidou does not need to face the experienced and powerful old landlords in this market.

Gera in Hangzhou, Wangyu in Shanghai, Bidou in Guangzhou, old players and newcomers in the Internet cafe industry are actively capturing different hills of Internet cafes in their own different ways.

E-sports is the specific medicine for the revival of Internet cafes.

"Coffee" is the source of inspiration for the return of the transformation of Internet cafes, and the shot in the arm for the real survival of Internet cafes is e-sports. For young game users, e-sports is not only more competitive in content and feeling, but more importantly, this new competitive event, which emphasizes teamwork and interaction, has fundamentally changed the offline social function and consumption scene of Internet cafes.

E-sports was officially recognized as a sport by the State Sports Commission in 2003. Although it also produced a number of star players, the limited number of competitions and immature business models have not attracted real capital favor for the e-sports industry.

After the game industry has reached a considerable scale, the e-sports industry began to take off. According to the data of the Game Working Committee of China Music and Digital Association, the market size of e-sports industry was 22.63 billion yuan in 2014, and it has more than doubled to 50.46 billion yuan two years later. Several operators of Internet cafes said that with the entry of Wang Sicong, Tencent and other capitals, e-sports began to become the development trend of the industry in 2012 and became a capital hotspot in 2015.

Another important change also occurred around 2014, and the state began to take more active encouragement to the e-sports industry. Xu Hua told us that Gera began to lay out e-sports based on the suggestion made by the Vice Minister of Culture when he visited in 2013.

Internet cafes are the direct beneficiaries of the booming e-sports industry. It is e-sports that makes people brought home by personal computers and smart phones go out of their homes again. For ordinary players, although e-sports competition is not a daily standard, "team competition" is a basic demand.

According to "Three Sounds", consumers around the age of 30 are the main force of opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

Peng Cong said that the emergence of two phenomenal games, Dota2 and League of Legends, was an important turning point in the revival of Internet cafes. Although before them, there were also hot games in Internet cafes like Legend and Warcraft, the direct antagonism of Dota2 and League of Legends and the need to form a team are stronger, which can arouse people’s interest in playing in Internet cafes.

Compared with other e-sports events, "Dota2" and "League of Legends" offer higher individual event prizes, and the champion prize of "Dota2" even exceeds that of Wimbledon. With such a big prize, it will naturally attract more professional players to participate in the competition, and the hot atmosphere of the professional arena will eventually infect ordinary players.

E-sports has brought transformation opportunities and new growth points to Internet cafes, but it has also brought covetous competitors. More and more hot money has begun to pour into the Internet cafe industry-the country of hardware manufacturers and players has started to make Internet cafes, and Gome built its own Internet cafe brand Xiaomei Internet Cafe at the end of 2016. Former members of E-sports team WE have opened Internet cafes, and even the famous singer Jay Chou has joined the Internet cafe battle.

In 2014, the Ministry of Culture, the State Administration for Industry and Commerce, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly issued No.41 and No.42 documents to improve the management policies of Internet cafes and promote the transformation and upgrading of Internet cafes, which lowered the threshold for opening Internet cafes, and the model of Internet cafes was easy to copy from the perspective of space design and equipment. Xu Hua said that the homogenization competition between Internet cafes is very serious.

Peng Cong also said that since the second half of 2016, the Internet cafe industry has entered a new round of survival of the fittest. A large number of Internet cafes that follow the trend obviously lack the ability to cope with fierce competition. Many Internet cafes can only attract customers through hand-to-hand combat methods such as price reduction and large-sum rush.

In his view, the market capacity of the Internet cafe industry is relatively limited. Although the number of e-sports users in China increased slightly in 2016, reaching about 130 million, Internet cafe consumers only accounted for a small part of it. In contrast, the supply of all kinds of Internet cafes blooming all over the sky was also in excess of demand. What’s important is that the two Internet cafe engines, Dota2 and League of Legends, have also begun to enter a period of exhaustion. "The market needs new games, and we are also waiting for the next end tour of Dota2 and League of Legends."

Under the realistic market situation, Internet cafe brands that already own the hills have begun to prepare more ammunition and put it into the next round of elimination war.

"What do Internet cafes do for promotion? Can they afford it?"

This is a question raised by Peng Cong, a native of 4A Company, when he first met with Huang Feng, the owner of Netfish Internet Cafe.

For Internet cafes before the transformation, marketing and brand are still two very distant words. At that time, as long as we had a good position, a computer that was not too bad, and more tolerance for minors’ fake ID cards, the business of Internet cafes would soon get better.

However, when the black Internet cafe model lost its stable audience and the Internet cafe model fell into fierce competition, marketing and brand became one of the key factors to win in the new stage.

In the storefront of Netfish Internet Cafe, in addition to the large portrait of the spokesperson Angelababy, there is also the ubiquitous brand logo cartoon killer whale. Gera Internet Cafe invited Miss, the queen of e-sports, to speak for herself, and also cooperated with Running Man by providing venues. In contrast, Bidou Internet Cafe, whose start-up team is good at marketing, continues the cultural and creative genes and designs its own brand image.

In addition to VI (corporate visual design), internet cafes have also made great efforts in the interior design of their stores. The style design of each store of Netfish is different. Compared with the bright wind of Netfish Internet Cafe, Fengdie Internet Cafe, another brand of its Internet Cafe, has many female users because of its warmer overall color and more casual decoration style. Bidou Internet Cafe, which aims at college students, hopes that the storefront image will be more positive and sunny, so it adopts a yellow-green tone.

In addition to the establishment of brand image at the visual level, holding e-sports competitions and actively seeking cross-border cooperation are also the focus of Internet cafe marketing. Bidou Internet Cafe held the Guangzhou University E-sports Goddess Challenge, which turned "watching girls play games" into a marketing event with great communication value. Gera and Netfish will also hold daily competitions in the store.

According to Peng Cong, when Netfish Internet Cafe holds a national e-sports competition, there will be 33 teams in just one store.

Net Fish Internet Cafe is spending more of the money it has melted on linkage with other brands, so as to establish its own differentiation and recognition. Some time ago, Banana Plan held the BIG Carnival in Shanghai, and the net fish Internet cafe also participated in it, and set up its own e-sports stage.

At the same time, the net fish also began to pay more attention to investors’ resources other than money. For example, the acceptance of Mingjia Capital in the D round of financing was due to the influence of the boss Huang Xiaoming, which brought many star resources to the net fish.

In this marketing campaign, the old Internet cafes rely on strong economic strength, industry contacts and local resources, while the new generation of Internet cafes rely more on their own sense of smell and experience in marketing and the dividends that those who join the battlefield later have.

When it comes to how to get out of the Red Sea of Internet cafes, the three Internet cafes seem to have their own strategies. In Xu Hua’s view, as long as the game industry is still popular, the Internet cafe industry will definitely continue to survive. With the cooperation resources of big game manufacturers, such as the activation-free demo of some games and the privilege of all heroes and all skins, old-fashioned Internet cafes can still attract many players and franchisees. For Gera, the next upgrade will focus on the intelligent management of Internet cafes and the improvement of operation and marketing capabilities.

In Peng Cong’s eyes, the user-oriented concept and integrated management system are the unshakable core competitiveness of net fish. "Equipment can be copied, lots can be replaced, but services cannot." The integrated system ensures that net fish users can be used nationwide after handling the card, which enhances the user’s viscosity. The future planning of net fish still revolves around the game. "What we do is not an Internet cafe, but a multiplayer game space."

For Fan Lihan, on the road of branding, the Internet cafe industry in Guangzhou has just started, and it is better to stand firm in South China than to plan for the future. "There are hundreds of thousands of Internet cafes in China. In terms of market share, no Internet cafe enterprise has really started to run. They run in the Yangtze River Delta and I run in the Pearl River Delta."

A long time ago, Internet cafes carried the need for people to communicate with the outside world. There were brothers from game guilds, unspeakable videos and websites, and chat room users who had never met before. After personal computers and smart phones have changed people’s communication patterns, some people are willing to return to the more or less real world of Internet cafes.

Fan Lihan’s vision for the future of Internet cafes is a pan-entertainment space that can be consumed by pass. "Buy a ticket, want to play games with a high-profile computer, want to sing with KTV, and want to play billiards with a pool table."

The above is the article of "Three Sounds".

After reading it, Qian Zhen felt the same way about the following sentence:

Consumer groups around the age of 30 are the main force in opening black rooms (note: opening black rooms and playing games in Internet cafes). They have enough spending power and are more eager for offline social interaction.

And what will be the future format of internet cafes?

I don’t know how you feel after reading the picture below.

　　"Riders often perform’ speed of life and death’ when delivering takeout, and we can’t stop it at all." Wang Liru, a traffic persuader at an intersection in Chaoyang District, Beijing, said. Every afternoon and evening rush hours, Wang Li can always see many take-away riders "flash by" in front of her eyes-whether it is a red light or a green light; I have also seen many take-away riders have traffic accidents.

　　

　　Guo Kun, a rider, is one of the "speeding experts". He admitted to the reporter that he once ran red lights twice and went backwards three times in a delivery process, and the whole speed exceeded 50 kilometers per hour many times. "Of course I know it’s not safe, but if I don’t do it, I won’t be able to deliver it on time. If the delivery is overtime, more money will be deducted than it should be earned. " He said, "As a rider, which one didn’t cross the red light and which one didn’t exceed the speed?"

　　

　　With the development of Internet food ordering industry, take-away food delivery is more and more convenient for people’s lives, but at the same time, the pursuit of speed leads riders to ignore traffic regulations, and the accident rate is high.

　　

　　It is very common for riders to ignore the red light and go retrograde at intersections.

　　

　　At 6 o’clock on the afternoon of July 17, the take-away rider delivered food at the peak time. At an intersection connecting shopping malls with many office buildings and residential buildings in Chaoyang District, Beijing, the reporter observed that more than 70 riders passed by the intersection within 30 minutes, including as many as 35 people who went backwards, crossed the road obliquely and ran red lights.

　　

　　There are many restaurants around the intersection, and dozens of take-away electric cars fill the sidewalk, so pedestrians can only walk along the road. After the riders took the order to take the meal, they rode the electric car and drove directly into the road along the sidewalk.

　　

　　Guo Kun often delivers takeout in this area, with a delivery radius of up to 5 kilometers, and the delivery time of an order ranges from 30 minutes to 60 minutes. He told reporters that a rider may have six or seven orders at the same time during the peak delivery period, and the delivery time almost overlaps. If you don’t overtime, you can only try to compress the delivery time of each order. The system will provide route navigation for each order, but the delivery time is calculated according to the shortest route, and some shortest routes even include retrograde sections. If you don’t go retrograde and overspeed, it is impossible to deliver every order on time.

　　

　　Once the delivery is overtime, it will be costly: according to the overtime time, a certain proportion of the delivery fee will be deducted, sometimes as high as 70%. "Everyone earns hard money and has to be happy." Guo Kun said.

　　

　　Zhang Yi, who works as a security guard in Beijing, will work as a part-time rider during the holidays. "I definitely want to send more orders and earn more money." He said that the maximum speed of the national standard electric vehicle is only 25 yards. Normally, only two or three orders can be taken at a time. If you want to send more orders and speed up, you have to take risks to modify the electric vehicle. In order not to exceed the time limit, we must always keep an eye on the time during the delivery process, and it is inevitable to run a red light and go backwards.

　　

　　Luo Yu, a part-time rider from Guangzhou, Guangdong, faces the same dilemma. He only runs for three or four hours every day, focusing on lunch and dinner. On average, he completes more than a dozen orders a day. There are systematic orders and his own orders. Although there is a risk of overtime in taking more orders, Luo Yu still hopes to take more orders, because taking more orders means making money. When there are more lists in hand, it is common for him to run a red light and go backwards.

　　

　　The number of traffic accidents has increased, and the rights and interests of both parties are difficult to protect.

　　

　　Riders speeding, retrograde and running red lights lead to an increasing number of traffic accidents.

　　

　　According to the staff of Changsha Traffic Accident Handling Center in Hunan Province, a large part of traffic accidents involve take-away riders, most of which are running red lights and driving in the opposite direction, especially the phenomenon of watching mobile phones while riding. In recent years, the traffic accident rate of take-away riders is on the rise.

　　

　　On the evening of August 1, the sky was raining. The reporter witnessed a traffic accident in a residential area in Chaoyang District, Beijing: a take-away rider wore a raincoat with a rain hat half covering his eyes, riding while answering the phone, completely ignoring the passers-by walking ahead. After he reacted, he turned sharply, the electric car slipped directly, and the take-away in the incubator was scattered all over the floor.

　　

　　For riders, once an accident occurs, compensation is often difficult to achieve.

　　

　　Liu ling, a rider in Beijing, was once hit by a car while delivering takeout food, leaving a 5 cm scar on the outside of his arm. "The driver has insurance, and the insurance company asked me to provide proof of income to calculate the lost time. My monthly income at that time was about 10,000 yuan. When I could find a platform to prove my income, the platform said that this had nothing to do with them. Finally, the insurance company paid according to the minimum wage standard. "

　　

　　The rights and interests cannot be guaranteed, and there are passers-by who are injured by takeaway riders.

　　

　　Wang Pingping, a Beijing photographer, was injured by a takeaway rider on his way to work. After the accident, the traffic police decided that the rider was fully responsible for the accident, but the rider could not afford it, so he went to the platform company, but the other party completely ignored the responsibility. "In order to avoid injury, you can only try to stay away from the’ flying’ takeaway rider in the future." Wang Pingping said.

　　

　　Many factors lead to chaos platform algorithm needs to be improved.

　　

　　Many interviewed riders mentioned that on the one hand, they made more money in order to take more orders, on the other hand, they did it for platform performance evaluation and to avoid being punished for overtime.

　　

　　The reporter learned that at present, most take-away platforms implement piece-rate wages, and the income of riders mainly comes from the commission of "running orders". The more orders you take, the more you earn. In addition, the rider’s identity level depends on the rider’s "bee value", which is calculated by attendance, order quantity, response rate, favorable rate and other dimensions. The higher the "bee value", the more orders are sent. Riders are desperately running for the data and fighting for the "bee value" because it is closely related to income.

　　

　　Wu Jie is the stationmaster of a delivery platform outsourcing distribution company in Taian, Shandong. He told reporters that the take-away platform is usually only responsible for merchants’ entry and order generation, and the distribution service is outsourced to distribution companies, and then the local sites below each distribution company provide distribution services.

　　

　　"The reward and punishment systems of different distribution companies are basically similar, but the calculation rules are different. For example, in 4 yuan, the average unit price in Shandong, the reward and punishment system is relatively loose, and in 6 yuan to 8 yuan, the average unit price in Beijing, the reward and punishment system is more strict. The most important things in rider performance appraisal are punctuality rate, satisfaction rate, violation rate and attendance rate. " Wu Jie said.

　　

　　"Regarding complaints and bad reviews, if full-time riders encounter such situations, they can either negotiate with customers or only accept fines." Wu Jie said, "Part-time riders deduct personal credit points according to the situation. When the credit points are insufficient, it is forbidden to take orders. You need online training to answer questions to restore the right to take orders. In more serious cases, the title will be permanently sealed."

　　

　　Some riders have also suggested that there are many unreasonable places in the distance algorithm of the platform. For example, the delivery time is calculated according to the distance, and it will not be judged according to the speed of the merchant’s meal, the small meal, and the presence or absence of special circumstances on the road.

　　

　　Dong Laichao, an expert in traffic law practice and the chief lawyer of Beijing Kaiya Law Firm, has long been concerned about the rights and interests of take-away riders. He summed up the reasons for the frequent traffic violations of riders. Apart from the riders’ poor awareness of traffic rules and lack of safety education, the unreasonable platform dispatching mode and single algorithm are important reasons.

　　

　　It is urgent to supervise and control chaos with certificates.

　　

　　In fact, as early as 2021, the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Personnel was jointly issued by the General Administration of Market Supervision, the National Network Information Office and the National Development and Reform Commission. It was proposed that the platform should not take "the strictest algorithm" as the assessment requirement, and the assessment factors such as order quantity, punctuality rate and online rate can be reasonably determined through "algorithm selection" and the delivery time limit can be appropriately relaxed. Online catering platforms and third-party cooperative units shall participate in social insurance for take-away food delivery personnel who establish labor relations according to law, and encourage other take-away food delivery personnel to participate in social insurance.

　　

　　The reporter observed a take-away platform and found that its pilot changed the "estimated delivery time point" to "estimated delivery time period", and set up "punctual treasure" to guarantee the delivery time of the order. If the rider fails to deliver within this time period, the platform will pay the corresponding amount according to the overtime. However, on the rider’s order page, it still shows how many minutes it is required to be delivered, which has strict time limit. However, the rider can extend the delivery time by reporting that the merchant is slow to eat, and the delivery time is calculated from the time the order is received.

　　

　　It is urgent to balance the contradiction between "slowing down" and "income" of takeaway riders.

　　

　　A number of interviewed experts and industry insiders pointed out that controlling the traffic violations of take-away riders is inseparable from joint supervision, one is the supervision of the platform, and the other is the supervision of the riders.

　　

　　Dong Laichao suggested that the platform adjust the assessment rules and optimize the algorithm. At present, many take-away platforms have not established a set of mechanisms to encourage take-away riders to reduce traffic violations, such as rewarding take-away riders who have not committed traffic violations; We can make full use of big data intelligent analysis, formulate standards, remove the time spent on traffic congestion from rider assessment, and ignore unreasonable bad reviews.

　　

　　In addition, in his view, it is urgent to set up a strict industry access system for take-away riders, and it is recommended that riders be certified. For example, a social management subject is determined to train riders, and after the training, the riders are certified to work, and the riders are assessed every year. If the traffic violations reach a certain number of times, the annual review will not be passed in the next year, and effective supervision will be formed through source management. (The parties in the text are all pseudonyms. Transferred from Rule of Law Daily, with deletion. )

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