Produced by Sanyan Finance

Author | DorAemon

On November 30, Meituan announced its third quarter 2020 financial results.

According to the financial report, during the reporting period, Meituan achieved revenue of 35.40 billion yuan, an increase of 28.8% year-on-year and an increase of 43.2% month-on-month. Achieved profit of 6.32 billion yuan, an increase of 374.1% year-on-year. Excluding the impact of fair value changes, profit and loss, the company’s adjusted net profit in the third quarter was 2.05 billion yuan, an increase of 5.8% year-on-year.

From a business perspective, Meituan’s catering takeaway business earned 20.69 billion yuan in the third quarter, an increase of 32.8% year-on-year; contributed 770 million yuan in operating profit, an increase of 132.2% year-on-year, and an operating profit margin of about 3.7%;

The revenue growth rate of the store, hotel and tourism business was 4.8%, generating an operating profit of 2.79 billion yuan, an increase of 19.5% year-on-year, and an operating profit margin of 43.0%.

New business and other businesses lost 2.03 billion yuan, an increase of 68.8% year-on-year.

Meituan handed over the third quarter report card, which can be described in four words: steady and steady. This financial report truthfully reflects the operating performance of Meituan company so far, and the overall performance is good.

However, I didn’t expect this financial report to be interpreted differently by various media for no reason. Meituan’s third-quarter results were described as a bit "flashy".

Clear the clouds and see the sun

The problem actually lies in the "change in fair value of investment listed entities RMB 5.80 billion yuan" disclosed in the financial report.

The proceeds were primarily derived from Meituan’s investment in Li Auto.

Previously, Meituan led Li Auto’s $550 million D round of investment, and Li Auto went public in the United States on July 30 this year. In the third quarter, Li Auto rose by more than 30%; and the ideal share price in the fourth quarter has also been performing well.

So some people bluntly said that Meituan’s performance depends entirely on "ideals".

With the media further hype brewing, the news about Meituan’s third-quarter earnings report in the past few days has actually formed a situation of "every Meituan must mention ideals".

Not only that, but various media also focused on the loss of new business in the financial report. Combining the increase in new business losses year-on-year and the profit of investment ideals, it was concluded that "Meituan actually did not perform well, and investment ideals were the’fig leaf ‘for its new business losses".

So much so that there are good people who write this matter into a joke, which is ridiculed by netizens.

But in all fairness, is Meituan really so "unbearable"? Now there is a threshold for the interpretation and analysis of financial reports?

So, what exactly does Meituan’s third-quarter earnings report show?

"Investing" is a normal operation

First of all, Meituan’s investment in Li Auto was successful and profited from it. This is indeed an objective fact.

In fact, contrary to what many media understand, this represents that Meituan has excellent investment vision and strategic thinking in the layout of cutting-edge technologies. Success is natural.

Investment is a normal behavior in business operations, and usually there are two main purposes for this kind of investment. The first is to lay out the layout of your own business ecosystem; the second is to broaden the company’s revenue channels, so as to obtain enough resources to expand your own business.

When a company reaches a certain scale, its business development must pay attention to layout and ecology. But to build a good ecosystem, it is often not covered by its main business.

So Meituan’s investment ideal has reaped profits. Although it seems to be a "cross-border", it is essentially based on Meituan’s long-term value judgment of an industry and supplements its own strategy and business.

New business strategic loss

Another question about Meituan is the loss of new business.

Meituan’s third quarter 2020 financial report shows that the new business and other items achieved revenue of 8.23 billion yuan, but the operating loss was 2.03 billion yuan, an increase of 68.8% year-on-year.

If it is foolish to regard the investment ideal as a "fig leaf", then combining the loss performance of Meituan’s new business with the investment ideal, saying that Meituan has many operational problems is bad.

Although "net profit" and "net loss" are indeed important indicators to measure a company’s performance in a company’s operations, they are not the "only indicator".

In short, a company’s loss doesn’t necessarily mean "the company is going to die".

Meituan’s new business and others mainly include shared bicycles and Meituan’s preferred business launched in July this year, which marks Meituan’s official entry into community group buying.

Wang Xing revealed that Meituan plans to cover more than 1,000 municipalities by the end of the year. And Meituan needs to better integrate resources, provide better products and improve supply chain and logistics.

In addition, Meituan is also responsible for developing various services and products in the entire platform system in order to optimize the user experience.

Sanyan Finance also reported in previous articles that "community group buying" has become a must for major Internet Tech Giants.

So to start a business in a new field, it is necessary to invest huge resources in the early stage. However, the investment is huge, and the return is not immediate.

So it is common for new business to lose money, otherwise how can it be called "new" business?

Furthermore, Meituan’s new business revenue growth just shows the hard power that Meituan has been accumulating "steadily". Because if there is no strong foundation laid by the previous development, how can you invest resources in the new business to seize the market and compete with other Internet Tech Giants?

Therefore, the ideal investment and new business losses not only fail to prove that Meituan "has no martial arts ethics" and relies on Li Auto to cover up the losses, but also prove that Meituan is an Internet company with unique vision and hard power.

Explore old businesses and develop new ones

Putting aside the misreading of Meituan’s financial report, Meituan’s overall performance in the third quarter was still quite good.

In addition to the financial data of Meituan’s various businesses mentioned earlier, let’s take a look at the performance of various business operations.

According to the financial report, Meituan’s annual active merchants reached 6.50 million, and the annual transaction users reached 480 million, showing a steady growth trend; this year, more than 4 million riders have achieved employment and income through the Meituan platform.

In addition, the average daily number of food and beverage takeaway transactions was 34.9 million, an increase of 30.1% year-on-year, and the average value of each food and beverage takeaway business order increased by 4.5% year-on-year.

Combined with the financial data, the transaction volume of food and beverage takeaway business was 152.20 billion yuan, an increase of 36.0% year-on-year; the revenue was 20.70 billion yuan, an increase of 32.8% year-on-year; the operating profit reached 768.5 million yuan.

Store, hotel and tourism revenue 65 billion yuan, an increase of 4.8%; operating profit 2.80 billion yuan, operating profit margin increased by 43.0%.

If we compare Meituan’s new business and old business data, we can see that Meituan has not given up its old business due to the development of new business.

In general, the total amount of resources is limited, and companies tend to allocate resources in a certain proportion. New business will receive more resources, while old business will have less resources to at least maintain the status quo.

That is to say, the underlying logic of this quota is to "explore new business and develop old business". There is nothing wrong with adopting this model for development. After all, new business often represents "unknown", and enterprises need to focus more on "exploration".

But for Meituan, Meituan’s business development is "exploring old business and developing new business".

The so-called exploring old business is actually constantly cultivating existing business with new ideas. After the epidemic, Meituan adopted a more accurate and high-quality marketing plan to upgrade in response to the arrival of the peak order season. This has increased the willingness of catering takeaway merchants to purchase traffic. Therefore, in the financial report, the platform’s third quarter takeaway online marketing service revenue increased by 60.1% year-on-year.

The essence of Meituan’s old business is actually to solve the problem of "food" for users. Like the emergence of takeaway services, it is convenient for users to eat what they want without leaving home.

Meituan did not stop on this basis, but instead asked users to upgrade to "eat better".

The core of this "helping everyone eat better and live better" is also based on the concept of consumption upgrading. Consumers’ dietary needs have become more abundant, and they must have more choices.

In the financial report, the order amount of food and beverage takeaway business increased by 4.5% in the third quarter, which shows that the platform brand merchants have improved; at the same time, the number of newly launched brand merchants in takeaway in the quarter increased by 157%, and consumers have more choices. In the third quarter, the booking business of Meituan Hotel also increased accordingly, and the high-star hotel cooperating with Meituan also increased significantly month-on-month.

At the same time, all kinds of "new tricks" have also been popularized and developed through the Meituan platform, such as escape room. Most merchants choose Meituan, Dianping and other platforms as their main way to acquire customers.

Meituan’s "development" of new business is actually an extension of old business, so it is called "development" of new business.

If "eating" is the core word of Meituan Company, then it can be said that all of Meituan’s business revolves around "eating".

Eat at home, Meituan takeaway; go out to eat, Meituan takes a taxi, Meituan bikes; want to play after eating, Meituan goes to the store…

Meituan’s new business is the same, which is based on the expansion of existing business. Meituan market and Meituan Preferred can be simply understood as the "shopping" service before users "eat".

Internet companies that adhere to "long-termism"

After understanding the underlying logic of Meituan’s business development, it is clear that Meituan is a company that adheres to "long-term doctrine".

Meituan has a clear development plan for what she wants to do and adheres to the long-term approach, which is the core concept of developing new businesses and exploring old ones.

And this development model also allows Meituan, as a platform-level company, to effectively promote the development of the industry. Especially when the entire industry encounters a crisis, such as the 2020 epidemic, Meituan can effectively help the market recover during and after the crisis, and solve the employment problem of a large number of riders.

In taking the "long-term" route, while fulfilling the various responsibilities and obligations of the company, the company needs to continuously invest resources. After all, firm goals are on the one hand, and to achieve goals, we must strive to explore value.

　

This article was first published on the WeChat official account Sanyan Finance. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

　　Everyone can create their own map! Autonavi recently launched a new feature of DIY map, which allows users to mark multiple locations, customize self-driving travel routes, and support multiple people to build and share with friends. DIY map is a re-interpretation of Autonavi’s new brand value proposition "Autonavi map, familiar everywhere", which further meets the personalized map needs of sub-groups and specific scenes.

　　Focusing on map services for 19 years, Autonavi has now built a map covering the national road network information and a large number of POI points of interest. But in many scenarios, what people need may not be a standardized map, but some specific places that carry their interests, work needs or precious memories. For example, honeymoon trips, self-driving tours, motorcycle runs, photography spots that can produce photos, drone release points, driver toilet maps, takeaway rider food delivery maps, etc.

　　"Using Autonavi’s proven mapping technology capabilities to provide a tool that allows everyone to easily mark places or routes and create a unique map, that’s what we designed DIY maps for," said Autonavi’s head of mapping related products.

　　Now, users can use the latest version of Autonavi map and click on the "Messages" tab below to see the "My DIY Map" entrance. Click "Mark Location" to add any location in the map, and you can also fill in personalized names, descriptions, pictures and mark colors. Users who like self-driving tours click "Make Directions", and they can easily customize the tour route according to the guidance. After submitting, this information will be visually presented in the DIY map.

　　"Before, every time I organized a self-driving car, I was very tired. I always had to explain the route to friends who had never been there, and the communication cost was very high. Now that I have the Autonavi DIY map, I will send the planned route to the group in advance. Friends can directly see the route itinerary, route points, scenery photos and other information, which is very convenient."

　　Mr. Pang is a delivery stationmaster of a takeaway platform, and he has encountered some difficulties in managing new riders. "In the early days of the station, new riders always encounter the problem of not being able to find the building number, and many times they get bad reviews because of this. Later, I learned that you can use the Autonavi DIY map to mark the uncommon building number, so I took the rider to make a delivery map near Wangjing. There is a building number, and it will also mark the entrance and exit of the community and the repair point. Now our newcomers are no longer afraid of being unable to find a place for food delivery!"

　　Maps and location are one of the most frequently used internet services. With the popularization and deepening of digital life, people’s needs continue to expand. To this end, Autonavi Maps has continued to strengthen product technology innovation in recent years. It is the first company in the world to launch lane-level navigation services on mobile phones. It is the only company that supports both AR driving navigation and AR walking navigation. It has innovatively launched traffic live and DIY maps, which continue to enhance the professionalism of map services and the breadth of people covered.

　　　 On the 22nd, the legendary war of ancient costumes that brought together Cecilia Cheung, Ren Xianqi, Zheng Peipei, and Liu Xiaoqing released the single-person version of the promotional poster starring Cecilia Cheung Ren Xianqi, and at the same time exposed a group of Mu Guiying (Cecilia Cheung) and Yang Zongbao (Ren Xianqi). It is reported that these two sets of military costumes show the changes in the identities of the two before and after marriage. Different styles and types of military costumes carefully analyze the emotional experiences of the two, adding a lot of warm pictures to the film.

Cecilia Cheung and Ren Xianqi Posters Exposed

　　　 As the male and female No. 1 in the film, the film specially designed the single-person promotional posters of Mu Guiying and Yang Zongbao. Similar to the style of the posters of the previously announced series of characters, they all use cool-colored backgrounds. Cecilia Cheung and Ren Xianqi went into battle in military uniforms. Ren Xianqi held a long spear in the poster, full of heroism; Zhang Cecilia galloped on her horse, looking anxious.

　　　 In an interview, the director, Chen Chengqi, revealed that he had deliberately increased the love scene between Mu Guiying and Yang Zongbao in the script, and cleverly combined the theme of "the righteousness of the family and the country" with the theme of the two. The movie’s promotional song "Raising Eyebrows" sung by Zhao Qianyu also fits this love theme and was selected. Therefore, when the film is released, Cecilia Cheung and Ren Xianqi "kiss goodbye" will definitely make many female audiences cry.

Cecilia Cheung and Ren Xianqi are deeply in love, lighting up the literary and opera part

　　　 The film is based on the well-known legend of the "Yang family general". Cecilia Cheung and Ren Xianqi play the classic legendary couple Mu Guiying and Yang Zongbao in the film. Although the main plot of the film is to focus on the interpretation of Yang Zongbao, played by Ren Xianqi, after all the men of the Yang family died in the battlefield, She Taijun led the female general of the Yang family to carry the flag of the Yang family and hold on to the battlefield in the case that the reinforcements could not arrive in time; Mu Guiying, played by Cecilia Cheung, led the battlefield many times to rescue everyone in difficult times. However, in order not to let the audience keep indulging in the tragic emotions of the war, the director revealed that he specially increased the love scene of the Mu and Yang, revealing a little warmth.

　　　 It is reported that in the film, Yang Zongbao leads the Song army to encircle Mu Kechang and meets Mu Guiying. From meeting and knowing each other to staying together, Mu Guiying and Yang Zongbao can be regarded as "happy enemies". The romantic emotional drama is integrated with the point of firmness and toughness, which is interspersed throughout the film, making people see the warmth of the war drama. Director Chen Chengqi also said that "Jackie Chan was also moved by the literary drama after watching the first cut of the film."

Husband and wife photos are exposed to reveal emotional experiences

　　　 In order to show the different stages of the film "Women General Yang", Yang Zongbao and Mu Guiying have two military costumes to match, showing the state of each stage.

　　　 Unlike the earlier photos of military uniforms, this time’s military uniforms divide the storyline in a simple and clear chronological order. The film returns the time to the scene where Yang Zongbao and Mu Guiying first met by flashback montage, and then constantly flashes the sweet and bitter moments they experienced together. The director said that "this scene cannot be regarded as the core of the film, but it is very similar to the relationship of some young people in real life. In fact, it is a very heart-wrenching relationship, and everyone will naturally understand when they see the film."

　　　 Regarding the difference between the two sets of armor, Director Chen also introduced, "When Mu Kezhai and the Great Breaking of the Tianmen Formation, both of them were very young and had not yet married, so Mu Guiying’s armor was brighter in color, embellished with bright yellow and red, and Yang Zongbao’s armor had a white decorative pattern with water patterns. When the two came of age and fought in the Western Xia Dynasty, the metallic color of the armor was heavy, Mu Guiying’s pattern was similar to that of Liu Xiaoqing and other female generals, and Yang Zongbao’s armor used many tiger head patterns to show their mature identities."

Next page More wonderful pictures

　　A few days ago, Guangxi University of Foreign Languages issued the "Notice on Not Allowing Disposable Tableware and Lunch Boxes to Enter the Campus", which caused a heated discussion on the Internet. The notice said that starting from November this year, in order to strengthen the food safety management of students, the school will ban takeaway, disposable lunch boxes and plastic bags from entering the dormitory.

　　As soon as the notice was released, it immediately triggered a heated discussion on the Internet, and there were many different voices on campus. Some students believed that the school cafeteria had problems such as crowded space and long waiting time for meals, which could not meet normal dining needs. Prohibiting takeout and packing boxes into the dormitory would bring inconvenience to study and life. Some students said that everyone was used to ordering takeout, and it was difficult for the school to control it.

　　The school said in a statement released later that the move was mainly due to considerations such as environmental protection, food safety and school teaching order. The food safety of takeaway food is not under the supervision of the school, and some food that does not meet the hygiene standards flows into the school with takeaway food, posing a threat to the health of students. At the same time, small vendors carry takeaway food in and out of the campus at any time, which not only affects the teaching order of the school, but also is not conducive to the establishment of a good school ethos.

　　It is understood that in recent years, campus food delivery has developed rapidly, and various conveniences and preferential conditions have attracted a large number of students. At the same time, there are also many hidden dangers in the delivery of food into the campus. School administrators are very troubled by the news that students have food poisoning after eating food delivery and the theft of food delivery staff.

　　In fact, before Guangxi Institute of Foreign Languages issued the notice, some institutions such as Jiangxi Nanchang Institute of Technology had already issued relevant regulations on the management of takeaway food, and everyone had mixed opinions on this move. How to standardize the management of takeaway food into the campus and balance the interests of all parties still needs to be explored.

　　■ Collision

　　Blindly prohibiting will be more "blocking"

　　I have been ordering takeout for lunch and dinner since I was an undergraduate. At that time, the takeout industry was highly competitive and there were many discounts, which could satisfy our demand for delicious food at lower prices. Now suddenly banning takeout from campus is "adding to the blockage" of students. What’s more, as long as the convenience that takeout brings to students still exists, it is difficult to ban it. If it is violently stopped, the merchant may continue to operate in a covert way, so the potential hidden dangers are still difficult to eliminate, but it increases the difficulty of management.

　　2017 graduate student of Guangxi University of Arts, Wang Hengyu

　　Campus ban on takeout is legally binding

　　From a legal point of view, universities and some private communities have the right to establish some rules and regulations to prohibit outsiders and food from entering their management scope, which does not restrict the freedom of students and residents. Especially when it comes to food safety, environmental protection and other matters related to personal and property safety, relevant schools and communities have the right to take necessary measures to protect them. Schools have the responsibility to ensure the safety of their personal and property for students in school. If they agree to food safety items entering the campus, and students have accidents on campus, then the school will be legally responsible for certain mismanagement. Therefore, there is a certain reason why the school does not allow takeaway into the campus.

　　Pang Caiyou, Director of Beijing Shangheng (Nanning) Law Firm

　　The takeout chaos should have been controlled long ago

　　As a parent, I support the school’s regulation of takeaway food. Parents are worried not only about safety, but also about the health of their children. Many takeaway foods are not guaranteed to be healthy even if they are safe. Due to cost considerations, the quality of the ingredients selected by some merchants cannot be guaranteed, which will affect physical health. Moreover, children’s studies are not so stressful that they don’t have time to eat. Most of them want to be lazy. From a certain perspective, takeaway helps children develop bad habits. The takeaway chaos should have been controlled long ago!

　　Ms. Wang, Parent of University of Science and Technology of China Class of 2017

　　The school should not ban it

　　I have seen a lot of "complain" about college cafeterias on the Internet, and I have experienced it myself, such as the food is unpalatable, expensive, and unhygienic. In my opinion, it is inappropriate and unacceptable for schools to adopt a "one-size-fits-all" management method to ban takeout from entering campuses. If schools really start from the perspective of students, solving the campus safety problems caused by takeout should start from two aspects: improving the quality of cafeterias and standardizing the management of takeout personnel entering campuses.

　　Wang Jian, a citizen of Changsha, Hunan

　　Campus ban on takeout is understandable

　　From the perspective of campus management, it is understandable to ban takeout and packaging boxes from entering the campus. Some institutions have formulated this regulation to strengthen food safety management. At the same time, from the perspective of campus-wide environmental hygiene management, it is necessary to ban takeout. Schools, as the responsible person for the safety of students’ lives and property, are responsible for the personal safety of students during school. It is understandable to take measures to eliminate hidden dangers before finding more effective management methods.

　　Tian Yuan, Associate Professor, School of Business, Guangxi University

　　Li Laijin is on his way to deliver takeout.

　　This summer, the number of takeaway orders in Beijing at night has increased by 60% compared with last year. According to data, Changping Huojiaying and Fengtai Minute Temple ranked first and second in the ranking of the most active business districts at night. In addition, in Yanqing District and Huairou District, the number of late-night barbecue orders increased by more than 4 times year-on-year. Behind the surge in the number of orders is every "on-time delivery" of the takeaway brothers. From 9:00 pm to 12:00 pm is the peak period of night takeaway orders. They shuttle through the streets and alleys, adding "dynamic beauty" to the night Beijing.

　　Delivery riders haunt at night "with additional subsidies and no one grabs orders"

　　"Ding Ding", at 10:59 pm, Li Laijin, who was born in 1996, received a new order.

　　From the "7-11" convenience store on Xierqi West Road to the "Contemporary City Home" community about 1.2 kilometers away, the system recommends that riders be delivered within 28 minutes.

　　"Hello sir, sorry for the long wait." After 20 minutes, Li Laijin completed the delivery, which was 8 minutes faster than the time suggested by the system. He just pressed the button to confirm "delivery completed", and the "ding ding" sounded, and the new order came again. Between 9:00 and 12:00 that night, Li Laijin sent out a total of 6 orders.

　　According to data from a takeaway platform, the number of late-night takeout riders born in the 1990s has increased by more than 60% compared with last year. Li Laijin is one of them. The site where Li Laijin works is located in Zhongguancun Software Park. During the day, orders are mostly concentrated in Internet companies, and most of the night orders come from residential areas near Huilongguan.

　　Gu Xiaofang, a 32-year-old female rider at the Wangjing shopping district, also likes to work at night. Gu Xiaofang’s site is divided into three groups. Her group has more than 30 people, and there are six or seven people who work night shifts every day.

　　"There are subsidies, there are few riders, and no one grabs orders at night." This is the main reason why Li Laijin and Gu Xiaofang like to work at night. According to Li Laijin, at the software park distribution station, the courier earns 10 yuan for delivering an order during the day, and there is a subsidy of 2 yuan for each order at night. At Wangjing Station, where Gu Xiaofang is located, in addition to the subsidy for each order, he can get an additional 20 yuan per night. In Gu Xiaofang’s view, the evening is the third time with higher income after the two dining peaks at noon and evening.

　　Mr. Jia, a 31-year-old father of two, runs more night shifts than other riders at the station. "If you run a dozen or so, you can earn 20 yuan more," Mr. Jia said. "I take the initiative to work the night shift until 12 o’clock every day."

　　According to reports, this year, Jia Shaoke has completed a total of 7,923 orders, with an average of 34 orders per day. The rider level has reached Gold 1, and the next promotion level is the most advanced king.

　　Order remarks are varied "Delivery of takeout and handwritten sweet words"

　　Many people like to write notes when ordering. Statistics from a takeaway platform show that from the beginning of 2019 to August 5, among late-night orders between 9 pm and 5 am, riders received more than 560,000 notes asking to buy cigarettes on their behalf. The request to throw garbage on their behalf ranked second, with 9,397; the third order note was somewhat unexpected, asking riders to "draw a picture". In addition, the number of messages asking riders to play games, dance, and tell jokes followed closely, with 4,595, 966, and 722, respectively.

　　Among the orders received by Li Laijin and Gu Xiaofang, buying cigarettes and snacks on behalf of others is the most common. Li Laijin said that he once visited five convenience stores to help customers buy "Yoyo Mei". He also added WeChat with customers to determine the brand type through video communication.

　　What impressed Li Laijin the most was that he once copied more than 100 words of "sweet words" for a customer and sent it with the takeaway. As for the customer’s note request, Gu Xiaofang said, "The company does not have a clear rule that must be met, but we can help with everything we can, and it is easy to do."

　　There is no shortcut to more work and more "I want to be the webmaster of the takeaway station in the future"

　　When it comes to the difficulty of delivering food, it has to be said that traveling in bad weather, about which the riders "love and hate".

　　Delivered in bad weather at night, an order can earn about 13 yuan, which is 30% higher than the usual day. And when it comes to windy and rainy weather, takeaway orders also increase.

　　Li Laijin recalled that there was a drizzle that night on August 20, and he delivered 11 orders within two and a half hours, nearly double the number of orders from the previous day.

　　After the early morning, the order interval was relatively long, and the riders began to gather together to chat. Whether the new number of kilometers ran broke the record, and whoever rose to a new high on the rider’s single king list could make them chat in full swing.

　　Due to the long-term exposure to the sun, Li Laijin’s skin was dark, in sharp contrast to his original skin tone. "The wind and the sun are a little old, but I’m still young." Li Laijin quipped.

　　Li Laijin became a delivery rider two years ago. In his opinion, this industry is more work and more money. You can earn as much money as you run as many orders, and there are no other shortcuts. "You can get as much as you do in this industry." He likes this. "As long as I have orders, I can work harder and harder, and I am not afraid to stay up late." Li Laijin said he will continue to work in this industry. "I want to be a delivery station manager in the future."

　　As soon as Li Laijin finished speaking, a "ding ding ding" prompted him: "You have a new takeaway order, please deal with it in time". Then, he quickly got on the electric car and drove into the night. Text/This reporter, Zhu Jianyong, trainee reporter, Han Qian, intern, Zhang Yujie, Zhu Yadi

　　Photography/Our reporter, Zhu Jianyong, coordinator/Sun Huili

The "2024 China Beverage Industry Trends and Outlook" report released by Nielsen IQ shows that with the development of social economy, the beverage industry as a whole continues to lead the fast-moving consumer goods market. Entering 2024, the consumption scene, consumer demand, and sales channels of China’s beverage market are becoming increasingly diverse, and the future beverage market will also have the potential to "cycle through". At the same time, "quality-price ratio" replacing "cost performance" is becoming a new consumption concept recognized and pursued by a considerable number of consumers. Faced with such an obvious consumption trend, how can brands seize the opportunity and seize the market?

Under the trend of quality-to-price consumption, Big Kiln Beverages continues to gain the favor of the market and consumers by relying on an efficient and high-quality process that guides product design with demand insights.

The representative "big soda" product line of Dayao Drinks has three flavors: classic guest flavor, lychee flavor, and orange flavor. Recently, 520mL of pineapple flavor and PET series of lime flavor, pineapple flavor, and frozen pear flavor have been added, which are widely welcomed with outstanding taste. For example, Dayao frozen pear, the taste not only retains the freshness and sweetness of the frozen pear itself, but also combines the carbonated bubbles to make the taste more refreshing and rich. Return to Erbin’s Frozen, and continue to harvest a good mood.

In addition, in 2024, the big kiln beverage soda product will be upgraded to the juice version, integrating the original classic taste with the juice demand, and continuously upping the ante juice soda category on the basis of retaining the core characteristics of "refreshing atmosphere" to meet the diversified needs of consumers.

Product performance is outstanding, and quality requires strength to escort. Dayao Beverage has always attached great importance to product quality, and strictly checked from raw material procurement to production process. In terms of production, Dayao Beverage has opened up a full-link digital journey from channels, commodities, marketing, orders, payment to delivery with the help of digital technology, driving cost reduction and efficiency through digitalization. In March this year, Dayao Beverage organized various factories to hold a production mobilization meeting, and conducted a full range of process, operation, quality and other training for production front-line employees to improve the quality control awareness of operators, and ensure product quality while increasing production. Each factory carried out process standard implementation investigation and error prevention landing investigation, improved 41 control measures, strictly grasped the implementation of standards, and carefully guarded product quality.

While ensuring product quality, Dayao Beverage also reduces costs and increases efficiency, improving the competitiveness of enterprises. Since 2014, Dayao Beverage has continued to build production bases in Hohhot, Shenyang, Liaoning, Siping, Jilin, Shizuishan, Ningxia, Baoji, Shaanxi, Tai’an, Anhui, and Fuyang, covering North China, Northeast China, Northwest China, Central China, East China, and South China, narrowing the distance between the production end and the consumption end. Under the condition of ensuring product quality, it reduces transportation costs and channel distribution costs, and provides consumers with higher quality and cost-effective products, such as 520mL of large glass soda, which is comparable in price to about 330mL of conventional soda on the market. Many consumers say that Dayao soda is very enjoyable to drink when serving meals, and the price is also very reasonable.

In this way, Dayao Beverage adheres to market-oriented, consumer demand-oriented, steady innovation, and is committed to bringing consumers higher-quality products, leading the national soda into a new era of quality.

(Member contributions)

[car home Information] A few days ago, we learned from dealers that the 2021 Volvo XC40 (parameter picture) has discounts in different regions, and the maximum price reduction can reach about 60,000 yuan. Please consult local dealers for specific price reduction information. In addition, the sales volume of Volvo XC40 reached 3,205 vehicles in December 2020.

In terms of appearance, the appearance of the new domestic Volvo XC40 continues the previous design, which is consistent with the appearance of imported models and is still a simple Nordic style.

The familiar polygonal front grille, Raytheon Hammer daytime running lights and L-shaped taillights are all Volvo’s family designs, which also make the new car highly recognizable. In terms of dimensions, the length, width and height of the new car are 4425/1863/1652mm and the wheelbase is 2702mm respectively.

In terms of interior, the domestic Volvo XC40 continues the configuration of some imported models, such as 12.3-inch full LCD instrument panel, panoramic sunroof, keyless entry and one-button start. In addition, the new car is also equipped with an advanced driver assistance system, and the City Safety urban safety system will further enhance the active safety of the new car and reduce the driver’s pressure.

In terms of power, the new domestic XC40 continues the previous power, and introduces models with two different engines and three power outputs. Among them, the T3 model is equipped with a 1.5T three-cylinder engine with a maximum power of 163 HP and a peak torque of 265 Nm. The T4 model is equipped with a low-power adjustment version of the 2.0T engine, with a maximum power of 190 HP and a peak torque of 300 Nm. The most powerful T5 model is equipped with a high-power adjustment version of 2.0T engine, with a maximum power of 252 HP and a peak torque of 350 Nm. In terms of transmission, the new car will be equipped with an 8-speed automatic manual transmission as standard, and two models of two-wheel drive and four-wheel drive will be introduced.

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Auto Meta-Universe has compiled eight new cars that are expected to be announced in 355 batches by the Ministry of Industry and Information Technology, including "Tiggo 8 Pro sedan edition", the first SUV Haoji of Fengshen Mach dual engine, MPV, the first MPV of high-end brand, ideal L9, etc. It is estimated that the minimum cost is only 40,000 yuan, so let’s have a quick look.

M1E

Time to market: 3rd quarter

Estimated starting price: 99,900 yuan

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 1 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/2e90d6E5db350FA1EB2e497A 394636208F9E463 _ size31 _ w680 _ h453.jpg ">

Eight new cars, including Chery, are expected to be sold at a price of 40,000 yuan-Figure 2 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/4EFA 23C 19262 CD B1BFD 4C131 CAE 683AA2BAD 5A9 _ size 28 _ W680 _ H400.JPG ">

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 3 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/adcf3b6301bd4361a 80567a41565fa644b 567e _ size37 _ w680 _ h404.jpg ".

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 4 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/A1DC 6bD784326BFCD 7cf149c7b62fb28847b _ size30 _ W680 _ H400.jpg ">

MPV

Estimated starting price: 350,000 yuan

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 5 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/9518769E43F5239CF2880E231Ceba30b 2564EDA 3 _ Size44 _ W680 _ H404.JPG ".

Eight new cars, including Chery, are expected to be sold for 40,000-Figure 6 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/DFC63EA89BC8CEE059CFF6A1830AE1185cc61235 _ Size43 _ W680 _ H400.JPG ">

Eight new cars, including Chery, are expected to be sold for 40,000 yuan-Figure 7 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/337a0c5aabeb0ad4b4358344cb3c05a1a58593d6 _ size44 _ w680 _ h390.jpg ">

Unbounded Pro

It is expected to be released in May.

Estimated starting price: 40,000 yuan

Eight new cars, including Chery, are expected to be sold for 40,000-Figure 8 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/3316E9A6D1A657599868BECC 093C 37Fc9D690 _ SIZE30 _ W680 _ H453.JPG ".

Eight new cars, including Chery, are expected to be sold for 40,000-Figure 9 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/8D2ff98212B 873648B9E7188C702E7B465E138D7 _ size29 _ W680 _ H336.JPG ".

Eight new cars, including Chery, are expected to be sold at a price of 40,000 yuan-Figure 10 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/ae4cdc8c30be7474bb71a785ceba3c7e98d86c59 _ size34 _ w680 _ h402.jpg ">

Feng Shen Hao Ji

Starting on April 13th.

Estimated starting price: 120,000 yuan

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 11 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/9F64D731D54C297AA3E63E65600D6E563E35F5 _ size35 _ W680 _ H406.jpg.

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 12 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/2c7F688aa31bf3246993c62ed763a9ab28653 _ size31 _ w680 _ h400.jpg ".

Eight new cars, including Chery, are expected to go on sale at 40,000-figure 13 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/b02f0468175cb5ee5d fadd54c19e266ff9623825 _ size33 _ w680 _ h400.jpg ">

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 14 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/8970EEBB8DE7C61D DCBEA131D4029004942757E9 _ SIZE28 _ W680 _ H245.JPG ">

New energy C385

Released on April 13th

Estimated starting price: 150,000 yuan

Eight new cars, including Chery, are expected to be sold for 40,000-Figure 15 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/56EEADB0B4619b 054E08C9506270E2CE8974F22b _ Size28 _ W680 _ H400.jpg.

Eight new cars, including Chery, are expected to be sold for 40,000 yuan-figure 16 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/f949e319186b6d07c 70b9ba70681fae4b843d94 _ size34 _ w680 _ h396.jpg.

Eight new cars, including Chery, are expected to go on sale at 40,000-figure 17 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/3b2d3998a297a53109af4eeae5cea0d7a8440 _ size33 _ w680 _ h404.jpg ">

Cross-country BJ60

Estimated time to market: October

Estimated price range: 200,000-350,000 yuan

Eight new cars, including Chery, are expected to go on sale at 40,000-figure 18 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/d3a313a6aeac25446 aed4c409e 261a 682bfd70c88 _ size60 _ w680 _ h406.jpg ">

Eight new cars, including Chery, are expected to be sold at a price of 40,000 yuan-Figure 19 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/D0Afc73EEF05758d614b 61bb05f7E00f8590052 _ size59 _ W680 _ H400.jpg ".

Ideality L9

It is expected to be released in May

Price range: 450,000-500,000 yuan

Eight new cars, including Chery, are expected to go on sale at 40,000-figure 20 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/91f3a836074a9100e125e53a24f67ae93f135844 _ size35 _ w680 _ h406.

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 21 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/787dbe266928547B314d 846a 85884d39e338ba32 _ size27 _ W680 _ H409.

Eight new cars, including Chery, are expected to be sold for 40,000 yuan-figure 22 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/153d71c846e88acae03368d81c7b4e5c18595c _ size47 _ w680 _ h396.jpg ".

MPV

Estimated starting price: 400,000 yuan

Eight new cars, including Chery, are expected to be sold at a price of 40,000-Figure 23 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/7D359E8ED3393C 1307A 75B 099999EDEAF 297692811 _ Size61 _ W680 _ H400.jpg.

(The picture below is an imaginary picture)

Eight new cars, including Chery, are expected to go on sale at 40,000-Figure 24 "src =" https://x0.ifengimg.com/ucms/2022 _ 16/597d502da83E2F0D83d58c154c2d85af53a415 _ size33 _ w680 _ h329.jpg ".

Among the above eight models, unbounded Pro will directly compete with Hongguang EV after listing; The M1E interior, which is regarded as the "Tiggo 8 PRO sedan version", is similar; As the first model of the new pure electric "high-end brand", C385 has a larger size ratio; Which one are you looking forward to most?

In recent years, the transformation wave of new energy automobile industry has continued to surge, and China brand has made progress with the dual transition of technology and industry, and bravely rushed to the forefront of the torrent of the times. As a masterpiece of Haval’s new energy in the true sense, Haval Xiaolong MAX (parameter picture) is the first to take a brand-new Hi4, which opens the era of all-people electric four-wheel drive with "the experience of four-wheel drive and the price of two-wheel drive".

Today (July 1st), only 45 days after the launch of the Haval Xiaolong series, it officially ushered in the milestone moment of the 10,000th vehicle off the assembly line. In June this year, the sales volume of the Haval Xiaolong series reached 6,098 vehicles, a significant increase of 97% from the previous month. The rapid rising momentum confirms the excellent product strength of Xiaolong series. At the same time, Haval also released the OTA plan of Xiaolong MAX, helping Haval Xiaolong series to set off a new wave intelligently.

New OTA to build smart cockpit ceiling

Haval Xiaolong MAX has refreshed the smart ceiling in the field of new energy SUV in China with the new generation of Coffee OS smart cockpit and coffee smart driving. Today, the OTA function upgrade plan is ushered in, which further enhances the user experience with technology upgrade and builds an unbreakable smart moat.

It is understood that when the new OTA is upgraded, Haval Xiaolong MAX will add 3D car control function, which can control the opening and closing of windows, skylights and tailgates, and realize the control of HUD display screen. The 3D car model will also show the switching of vehicle driving modes in the form of more scientific and technological sense and e-sports. At the same time, the energy management function is integrated into the car control car design page, and the change of vehicle energy flow is presented in 3D, so that users can truly perceive the power-saving logic of Haval Xiaolong MAX.

In addition, the Haval brand has also completely renewed the car application, deeply developed and adapted to the Himalayas, and the UI interface has been completely renewed, breaking through the voice barrier between the APP and the car. Users can select, play and switch through voice. On-line sound museum function, users can query musical instruments, animals, transportation, life, nature and other sound effects through voice assistants. Add startup animation switch, support custom drop-down panel, and add four shortcut switches: low-speed pedestrian warning sound, power mode, driving mode and smart parking.

In addition, Haval will continue to carry out the second OTA upgrade, and Haval Xiaolong MAX will be equipped with the AI ? ? big model. Through hundreds of millions of data accumulation, the AI ? ? big model will give the vehicle an active travel plan, combined with user preferences and algorithm analysis, to provide car owners with massive travel options.

Haval Xiaolong MAX will also be equipped with handcart interconnection and interaction, including super desktop, navigation relay and other functions. Among them, after the car is paired for the first time, it is detected that the paired mobile phone is on the car, and the mobile phone APPlication can be directly presented on the car screen, and the control of the mobile phone app can be realized through the car terminal. The experience brought by the navigation relay function is that the route follows people, the car screen guides the driving route, and the mobile phone relay is taken when you get off the bus, so as to navigate the remaining routes, realizing the seamless relay between the car navigation and mobile navigation, and ensuring continuous navigation.

Review of Haval Xiaolong MAX model

Compared with young people, the shape of Haval Xiaolong MAX can be said to be very eye-catching. The borderless mesh grille on the front face has a strong sense of the future.

The side of Haval Xiaolong MAX adopts a penetrating waistline to create a visual lengthening effect. The rear of the car looks relatively simple. The taillights do not use the through taillights, but adopt the double-layer light strip design, which has strong recognition. Xiaolong MAX also comes standard with 19-inch rims.

The interior style of Haval Xiaolong MAX is quite exquisite. The multifunctional three-position flat-bottomed steering wheel with a 12.3-inch triple screen is very attractive. In addition, Haval Xiaolong MAX has mobile phone holders on both sides, all of which support wireless charging. The car system is equipped with Snapdragon 8155 car chip to ensure the smoothness of the operating experience.

In the new energy era, intelligence is standard. Haval Xiaolong MAX is equipped with a new generation of Coffee OS intelligent cockpit system, which is the leading industry of Great Wall Motor. The voice assistant wakes up 300ms, responds 400ms, and the vehicle control skill responds 900ms, crushing competitors. Vehicle control covers 12 fields, including vehicle control and vehicle setting, system setting, navigation, multimedia and air conditioning.

In terms of power, the Hi4 intelligent electric hybrid four-wheel drive system carried by Xiaolong MAX consists of a 1.5L engine and front and rear dual motors. The comprehensive power of the system is 279 HP and the comprehensive torque is 585 Nm. The transmission system is matched with a 2-speed DHT gearbox. Commuting in the city, pure electric drive mode has become the first choice, which can achieve 105 kilometers of "zero fuel consumption" pure electric cruising range, and the fuel consumption of the whole vehicle under comprehensive working conditions is as low as 1.78L/100km.

Set a new benchmark for technology research and development

The new energy era is accelerating industry changes, and profound intellectual strength will help brands win the future. As a car company that loves technology, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, the R&D investment has exceeded 12 billion yuan, and technological innovation has helped the core competitiveness to continue to improve; By 2025, the cumulative R&D investment will reach 100 billion yuan.

In terms of channels, Haval New Energy Network opened 100 stores, creating a business ecology that is not limited to cars with the new model of "service+products", and helping Haval New Energy to open a new era. Up to now, Haval New Energy Network has completed the deployment of 326 Haval New Energy Network stores in major sales regions across the country; It is estimated that by the end of 2023, Haval’s new energy brand channel will cover 200+ prefecture-level cities nationwide and 800+ stores will be officially put into operation.

As the most successful SUV brand in China, with the good reputation accumulated by the brand and the strong product strength of Xiaolong series, I believe that Haval brand can occupy a place in the new energy market. Haval, which is full of vitality, strength and influence, will bring users a low-carbon and environmentally-friendly travel experience with the strength of leading hybrid technology, and inject a strong force into the revitalization of China’s automobile industry.

Pickups are the absolute leader in the pickup truck market in China. With the listing and hot sales, the market share of pickup trucks has reached 50%. This market performance can definitely be described as horror, which means that for every pickup truck sold in China market, one is a pickup truck. A few days ago, the pickup truck was enlarged again, which ushered in the official listing of the commercial pickup truck king kong gun, further enriching the pickup truck product matrix.

Commercial pickup king kong gun went on sale, starting at 88,800.

On March 22nd, another global product was ushered in, which is the fashionable commercial pickup king kong gun. This brand-new model was officially launched. The new car launched two power combinations of diesel and gasoline in one breath, and there are also two-wheel drive and four-wheel drive versions for consumers to choose from. The price range of gasoline models is 88,800-116,800 yuan, and the price range of diesel models is 95,800-123,800 yuan. It is worth mentioning that the new car provides 2.0T power.

In addition to surprising the price of grounding gas, the new car of King Kong Gun also provides users with five exclusive rights including financial gifts, replacement gifts, interconnection gifts, recommendation gifts and worry-free gifts, so that consumers can buy cars without worry and surprise them with cars.

It should be noted that the above new car price is the price of standard box model, and the long box model needs to add 2000 yuan on this basis; Entrepreneurial and elite models of long box models can also be equipped with flat-bottomed containers, and they also need to add 2000 yuan on this basis.

In addition, the pilot new car also launched an optional package with a limited edition of 2,000 yuan, which includes "LED headlights +360 panoramic image". It is very practical to re-elect the package, especially the 360 panoramic image is very necessary for such a big car.

What kind of gun is the King Kong gun?

Let’s take a look at the differences between the King Kong cannon and previous models. First of all, the new car offers five body colors including dream blue, worry-free white, bold horizontal black, enterprising gray and struggling brown, giving consumers with different preferences more choices.

In terms of appearance, the King Kong cannon adopts a "minimalist aesthetic" design, and the blasting launching net at the front of the car is matched with the extremely fast dynamic waistline, which makes the whole car look tougher. The front of the car is decorated with a huge exclusive logo, which has a strong visual impact and creates a strong recognition.

In terms of interiors, unlike pickup trucks of other brands, King Kong Gun also has a lot of experience in creating intelligent technology. It adopts high-definition LCD double floating screen design, and also adds intelligent voice control. With the simple design in the car, the King Kong gun looks more scientific and technological, and the online upgrade function of FOTA is more convenient and practical for users.

Most notably, the huge logo on the steering wheel of King Kong Gun has a strong visual impact and also indicates its identity. The seat with hand-stitched style makes the car look more fashionable and luxurious, which is completely different from the traditional pickup truck. In addition to suspending the large screen, functional buttons such as air conditioning temperature adjustment are designed in entity, which is more practical and takes care of more people’s usage habits.

In terms of power, the King Kong Gun is equipped with a 2.0T+6MT power combination, and provides two power options: diesel and gasoline. Among them, the peak torque of GW4C20B gasoline engine is 360N?m, and the peak torque of high-power version of GW4D20M diesel engine is 400N?m. In terms of transmission, it is matched with the 6MT gearbox, which is mature and reliable. The power of 2.0T combined with the power combination of 6MT gives more reliability to the users of King Kong Gun and takes care of the fuel economy to the greatest extent.

In addition, in order to give different users more choices, King Kong Gun also provides three kinds of containers: standard box, long box and flat bottom. Among them, the long box model has a 1.82-meter oversized container, which can definitely be loaded. Low cargo platform, container lighting, 11.9-meter turning diameter and other intimate designs make it more convenient and convenient for users to use. It is with strong user insight that more users have been gained, and word-of-mouth has become an important magic weapon to increase sales.

Release multiple user ecosystems to help agriculture, rural areas and farmers

In addition to product big moves, pickup truck ecological big moves are also constant. For example, at this new car launch conference, King Kong Gun released the user ecological IP of King Kong Alliance, King Kong Business School and King Kong Property.

Not only that, King Kong Gun also joined forces with companies such as Extreme Flying Technology and Spring Broadcast E-commerce to build the "King Kong Alliance". Through online and offline means, information sharing, product empowerment and new business opportunities will be realized, which will enhance the value of original ecological products, step out of the mountains, lead the national tide and help the new three rural areas.

In addition, at the scene of the new car launch, King Kong Cannon also ushered in the appearance of derivative models such as New Farmer Edition, Emergency Vehicle, light tower, Beer Vehicle, etc., which showed users the multi-purpose use scene of fashionable commercial pickup trucks and made more users have more ideas and expectations for new products. As an innovative global product, the commercial pickup truck King Kong Gun has become a car of value and people’s livelihood, helping users, bringing enjoyment to users and creating value.

Write at the end:

In terms of pickup truck policy, pickup truck also cooperated with the China Automobile Association, the Passenger Association and other departments as well as various pickup truck manufacturers to jointly promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck associations, and promote the lifting of pickup truck policies. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city, which has laid a market foundation for the pickup truck market to usher in another spring. I believe that under the premise of policy orientation and market guidance, more and more users will choose pickup trucks.

At present, the global sales volume of pickup trucks has exceeded 2 million, and it has been the largest pickup truck manufacturer in China for many years, and it is also another pickup truck giant after it. This time, with the arrival of commercial pickup trucks, it will further enhance the market competitiveness and market share of pickup trucks.