Hot spots of the week

　　In the past week, 52-year-old elon musk staged "Xi Fei’s Return to the Palace".

　　At the beginning of 2024, due to the decline of Tesla shares, Musk showed a decrease in wealth on several rich list, which was surpassed by Bernard Arnault, Chairman and CEO of LVMH Group, and Jeff Bezos, founder of Amazon.

　　On March 25th, Hurun Research Institute released the 2024 Hurun Global Rich List, and Musk regained the throne of the richest man with a wealth of 1.67 trillion yuan.

　　Musk returned to the throne of the richest man, thanks to Tesla’s record delivery, which made its share price soar. At the same time, Musk’s space exploration technology company Space X has reached a new height with the successful launch of satellite Internet projects and the support of lucrative government contracts.

　　While Musk returned to the world’s richest man, Reske, which entered the field of smart electric vehicles from the smart phone industry, got off to a good start.

　　On March 28th, Xiaomi Auto Conference was held, and the pricing that attracted much attention was finally announced: the standard version of Xiaomi SU7 was priced at 215,900 yuan, the pro version of Xiaomi was priced at 245,900 yuan, and the max version of Xiaomi was priced at 299,900 yuan.

　　Only 27 minutes after listing, the scheduled number of Xiaomi cars exceeded 50,000 units. "Entrepreneur of China" learned that the down payment for 5,000 sets of Xiaomi SU7 is 20,000 yuan, and the down payment for other configurations is 5,000 yuan. This means that Xiaomi Automobile only accounted for more than 300 million yuan in less than half an hour after the press conference.

　　Three years ago, Lei Jun emphasized that Xiaomi Automobile would be his last venture. Before announcing the construction of the car, Lei Jun once said: "The goal of Xiaomi Automobile is to compete with Porsche and Tesla to create a new era of dream cars in the automobile industry."

　　At the press conference, Lei Jun mentioned that he is both a Tesla owner and a Porsche owner. He believes that these two brands, one representing the tram and the other representing the sports car, are the benchmarks of the times in the history of the automobile industry. "When Xiaomi decides to build a car, it must be compared with the best car factory in the world. If you don’t even dare to compare, you will definitely not be able to do it well."

　　Lei Jun gave high praise to Musk and Tesla, and the two versions of Xiaomi SU7 were almost aimed at Tesla Model 3 for pricing.

　　When the Xiaomi car client was smashed and the founding version was sold out, Wall Street institutions relentlessly lowered Tesla’s target share price, and Tesla’s share price fell by 2.25% that day. It seems that while "Reebs" turned into "Reske", it also posed a threat to Musk.

　　Mengniu Dairy also welcomed the fifth new president last week.

　　On March 26th, Mengniu Dairy released its performance report for 2023, together with a notice of high-level change: according to the strategic arrangement of the Group, Mr. Min Lu Fang was promoted to vice chairman, retired as president of the Company and continued to serve as executive director. Mr. Gao Fei, former senior vice president and head of Normal Temperature Division, took over as president of the company and served as executive director.

　　Mengniu said that the management adjustment is an important decision of the board of directors of Mengniu Group based on medium-and long-term strategic considerations.

　　Lu Minfang was 47 when he became the president of Mengniu, and now Gao Fei, who succeeded him, is also 47 years old. This time, Mengniu no longer chose an external professional manager, but used a veteran who had been trained by himself and worked in the company for nearly 25 years.

　　Since 2016, Gao Fei has served as the vice president of Mengniu Group and the head of the Normal Temperature Division. He is also the fifth helm of Mengniu since its establishment. "Rebuilding a Mengniu" is a difficult problem left by Lu Minfang to Gao Fei. I wonder if this new president can lead Mengniu to achieve the goal of "double hundred billion".

　　Person of the week

　　Musk

　　On March 25th, Hurun Research Institute released the 2024 Hurun Global Rich List, and the deadline for wealth calculation was January 15th, 2024. According to the list, 52-year-old elon musk regained the position of the richest man with a wealth of 1.67 trillion yuan.

　　Previously, Musk lost his position as the richest man and was overtaken by Bernard Arnault, Chairman and CEO of LVMH Group, mainly due to the decline of Tesla’s stock. As one of Musk’s biggest assets, Tesla was challenged from inside and outside the company. In contrast, Amazon, led by Amazon founder Jeff Bezos, and LVMH, led by Bernard Arnault, performed better in the stock market.

　　Now that Musk has returned to the position of the richest man, it marks that the power in the global business field has changed hands again.

　　It is worth mentioning that mark zuckerberg, the founder of Facebook, has the largest wealth growth this year, with an increase of 650 billion yuan, up 12 places, ranking fourth with 1.14 trillion yuan. Thanks to the growth of Oracle Bone Inscriptions’s cloud business, Larry Ellision, the founder of Oracle Bone Inscriptions, increased his wealth by 320 billion yuan to 1.04 trillion yuan, rising three places to fifth place.

　　Hu Run, chairman and chief research officer of Hurun Report, said: "AI deeply influenced our global rich list for the first time this year, and more than half of the new wealth came from AI. The wealth of entrepreneurs related to cloud computing, such as Meta, Amazon, Google’s parent company Alphabet, Oracle Bone Inscriptions and Microsoft, has increased substantially. For the first time, the wealth of Huang Renxun in NVIDIA increased significantly, entering the top 30 in the world. "

　　Zhong Shanshan, Huang Zheng, Ma Huateng, Zhang Yiming and Ding Lei are among the top five in China’s wealth list.

　　70-year-old Zhong Shanshan’s wealth has shrunk by 9% compared with last year, making him the richest man in China for the fourth time in a row with 450 billion yuan. The 44-year-old Huang Zheng’s wealth increased by 71% compared with last year, or 160 billion yuan. He is the entrepreneur with the largest wealth growth in China this year, and he was promoted to the second place in China for the first time with 385 billion yuan, up 3 places. The 53-year-old Ma Huateng’s wealth dropped by 10% compared with last year, ranking third in China with 250 billion yuan.

　　Person of the week

　　Lei jun

　　At 7: 00 pm on March 28, 2024, the Xiaomi Automobile Conference was held as scheduled.

　　Three years ago, Lei Jun said at the Xiaomi conference that Xiaomi Automobile would be his last venture, and he was willing to fight for Xiaomi Automobile with his lifetime reputation. At that time, he decided to spend $10 billion on the cash reserve for building cars in the next 10 years. In the past three years, Xiaomi’s public investment in building cars has reached 9.8 billion yuan. As Lei Jun said, Xiaomi’s first car cost nearly 10 billion yuan.

　　Since the announcement of the car, Xiaomi Automobile has been receiving much attention and has also attracted public interest. In December last year, Xiaomi exposed the appearance of the car and a number of configurations, but it was always silent about the price. Lei Jun even called it: "It won’t be too cheap."

　　At the press conference, Lei Jun officially announced the price: a total of three models, Xiaomi SU7 standard version, priced at 215,900 yuan; Xiaomi SU7 Pro version, priced at 245,900 yuan; Xiaomi SU7 Max version, priced at 299,900 yuan. For this pricing, Lei Jun said that it was sold at a loss: "240,000 is also a loss, and 210,000 is also a loss, thanks to nothing more."

　　In terms of sales volume, only 27 minutes after the listing, the scheduled volume of Xiaomi Automobile has exceeded 50,000 units.

　　In the interview after the conference, Lei Jun told China Entrepreneur: "This conference is the most tiring one. Today, I am holding the belief of winning the conference. Like taking the college entrance examination, I am both excited and nervous, and my psychological pressure is particularly great. Because pure trams make money, except Tesla, I don’t know who else. Everyone loses 30,000, 50,000 or even 100,000 on a car. Everyone has high expectations for us and hopes that we can sell it very cheaply. This is nothing more than how much you are willing to lose. "

　　Regarding pricing, Lei Jun told China Entrepreneur: "We still found a very important point, that is, consumers think that we are sincere, and then we can bear the loss, so the whole Xiaomi SU7 is defined and designed according to the high-end luxury car."

　　Before announcing the construction of the car, Lei Jun once said: "The goal of Xiaomi Automobile is to compete with Porsche and Tesla to create a new era of dream cars in the automobile industry."

　　Lei Jun is both a Tesla owner and a Porsche owner. He believes that these two brands, one for trams and the other for sports cars, are the benchmarks of the times in the history of the automobile industry. "When Xiaomi decides to build a car, it must be compared with the best car factory in the world. If you don’t even dare to compare, you will definitely not be able to do it well."

　　Xiaomi SU7 is aimed at the top 3 of pure electric luxury cars. The long-term goal of Xiaomi Automobile will become the top 5 in the world in 15 to 20 years.

　　Person of the week

　　Gaofei

　　On March 26th, Mengniu Dairy announced that Mr. Gao Fei, the former senior vice president and head of Normal Temperature Division, took over as the president of the company and served as the executive director.

　　Mengniu said that the management adjustment is an important decision of the board of directors of Mengniu Group based on medium-and long-term strategic considerations, releasing the signal and confidence of making Mengniu bigger and stronger.

　　At the same time, Lu Minfang’s last report card was also released. The financial report shows that in 2023, Mengniu’s revenue was 98.624 billion yuan, a year-on-year increase of 6.5%. Operating profit increased by 13.8% year-on-year to 6.1706 billion yuan, and operating profit rate increased by 0.4 percentage points year-on-year to 6.3%.

　　On March 27th, at the performance meeting held in Hong Kong, Gao Fei, a tall man, made his official appearance in a dark suit and blue tie. In front of the camera, he and Lu Minfang smiled and shook hands to show the smooth completion of the old and new succession.

　　Since Lu Minfang took office, he has carried out a series of drastic reforms within Mengniu-adjusting the organizational structure and personally taking the lead in promoting the digital strategic transformation of the whole group. This series of measures reversed the loss situation of Mengniu and laid a solid foundation for its development.

　　However, as early as 2017, Lu Minfang, the new CEO of Mengniu, put forward the development goal of "double hundred billion", that is, to achieve market value and revenue exceeding 100 billion yuan in 2020. However, the goal of "double hundred billion" has been delayed and has not yet been realized.

　　Gao Fei, who took over, joined the company since Mengniu was founded in 1999. He has been deeply involved in the dairy industry for many years, leading the development and development of Mengniu’s sales system and contributing to the development of the enterprise. Mengniu’s internal evaluation of Gao Fei is that it has rich experience in enterprise management, brand building, personnel training, cultural inheritance, innovation and development.

　　Since 2016, Gao Fei has taken the lead in proposing a "champion strategy" in the Normal Temperature Division, achieving an annual increase in normal temperature performance, and liquid milk has achieved double-digit growth for five consecutive years. Among them, the high-end brand "Telunsu" created by the team led by Gao Fei has opened up the high-end dairy market in China. At present, Telunsu has become the world’s largest dairy product with annual sales of more than 30 billion yuan.

　　As the fifth president of Mengniu, Gao Fei said at the performance conference that no matter who is in the position of president today, Mengniu’s strategy will remain unchanged at first. At present, the industry has encountered some challenges, and Mengniu will actively respond.

　　"We still have a lot of room to further promote consumption iteration, including digital transformation, continuously creating more value for consumers and shareholders, and achieving high-quality development. Mengniu management will pay more attention to the improvement of cash flow and the return to shareholders. " Gao Fei said.

　　Text | "China Entrepreneur" reporter Deng Shuanglin

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　　Recently, the Insight Report on the Number of Family Cars (2023 Edition) released by Easy Car Research Institute shows that in the first half of 2023, Jetta ranked first in the penetration rate of one car among the purchased families in China, with one car accounting for 84.29% of every 100 Jetta family users. This shows that if the family only buys one car, Jetta is the first choice for many people.

　　Jetta has more than 5 million users and has long been a veritable "national car". The recognition of so many families is mainly due to Jetta’s meticulous care for users and excellent product strength. During this year’s Guangzhou Auto show, Jetta brand ingeniously planned a warm pet powder show, which is an excellent example.

　　Practice the promise of "user brand", stick to excellent product quality and escort for travel.

　　Jetta can win the trust of more than 5 million families, which is the result of persistent care for users. Jetta brand has gone through the initial stage of brand 1.0 and is transforming into a mature "user brand".

　　In terms of caring for users, Jetta brand continues to upgrade its warm-hearted service. In 2022, Jetta released the strategy of "three experiences" of function, value and emotion, and in August this year, it released the "five-hearted user rights" to continuously optimize the car ownership experience of users throughout the cycle. In September this year, Jetta brand held the second season test drive of "A Thousand Miles of Rivers and Mountains Can Be Jetta", re-taking the Silk Road, punching out magnificent mountains and rivers with users, and narrowing the distance between brands and users.

　　At the 2023 Guangzhou Auto Show, Jetta brand continued to be a power pet and landed the concept of "user brand". On the afternoon of November 19th, the popular idol "Double Banana Group" in the automobile circle came to the Jetta booth, bringing the "Double Banana Epilepsy" with Guangzhou regional characteristics, and distributing exclusive gifts to fans who celebrated their birthdays in November, making the Jetta booth a sea of joy.

　　On the evening of the same day, Jetta brand invited users and fans to hold a Jetta pet powder camping party at Yunshan Jianghe campsite, which brought relaxed and free camping experiences such as game interaction and barbecue food, and started a journey of exploring the beautiful life of Yangcheng with users. Wang Xin, director of Jetta brand marketing and project management department, shared that Jetta has accompanied several generations to strive for a better life and create happiness for more than 5 million users. Today, Jetta brand has been established for four years, and has always adhered to the concept of "customer-centered" and continuously deepened its commitment to "user brand".

Wang Xin, Director of Jetta Brand Market and Project Management Department

　　In addition to the increasingly upgraded customer service, Jetta can be recognized by more than 5 million families, and the quality of Jetta’s models is excellent. Leather is durable and reliable in quality, and it has long been synonymous with Jetta.

　　Jetta brand models adopt the leading car-making technology, technology, platform and consistent quality assurance standards shared by Volkswagen Group all over the world, and the whole system is equipped with the "three Volkswagen pieces" that have been tested by the market, with pure German control and excellent Volkswagen quality. Moreover, Jetta is also very fastidious in cockpit materials, and is committed to creating a healthier and safer travel choice. Among them, the new Jetta VS7 is a maternal and infant SUV, which pays attention to environmental protection and health in manufacturing technology and parts selection, effectively filters particles and protects human body from electromagnetic radiation through protective systems, and won the title of "five-star healthy car" in China automobile health index evaluation, achieving maternal and infant health in terms of odor, particles and allergens. At the same time, thanks to the continuous implementation of FAW-Volkswagen localization strategy, Jetta brand is providing China families with high-quality, high-tech and low-cost car products with high cost performance.

　　Excellent product quality has also won the recognition of industry authority. On the eve of the auto show, the new Jetta VS5 won the China Automobile Quality Award for compact SUV issued by China Automobile Quality Network. Previously, Jetta has won many industry authoritative awards in terms of quality. This year, Jetta VA3 and the new Jetta VS5 won the first place in the 2023 China automobile industry in terms of customer satisfaction. It is worth mentioning that the Jetta brand has won the first place in this award for three consecutive years, and all its three models have won the championship honor. This year, the new Jetta VS7 also won the "No.1 quality ranking of medium-sized SUV in the first half of 2023" from China Automobile Quality Network. Jetta brand has been highly recognized by the industry authorities for its pure German manipulation and excellent mass quality, and has escorted users’ travel.

　　"Ten Gifts" warm heart strikes, helping consumers to start a new life of good travel.

　　In order to let more consumers enjoy high-quality pure German cars easily and carefree, Jetta brand presented "Ten Gifts" of pet powder during Guangzhou Auto Show, which was full of sincerity.

　　Continuing the "Double Eleven" carnival fever and limiting the exclusive gifts of the auto show, Jetta brand brings ten surprise gifts such as cash, capital retention, finance, recommendation, replacement, benefiting farmers and making a decision to meet the demand for car purchase with warm-hearted welfare.

　　Jetta ranks first in the penetration rate of one car for families in China. With its comprehensive strength, Jetta ranks among the top automobile brands such as joint ventures and independent companies, and has won wide recognition from consumers and industries. Taking this as an opportunity, Jetta brand will continue to adhere to the user-centered, constantly upgrade its products and services, practice the promise of "user brand", and bring users a new travel experience of "Jetta with a better life".

Journal No.2732 on May 3, 2022period

At the beginning of May, the cycle continued.

The first online drama "You Saved 10,000 Times" produced by Qingmei Film is being broadcasted simultaneously by iQiyi and Tencent Video. Compared with the online drama "The Beginning" and the twinkling star, which were broadcast separately by Tencent video at the beginning of the year, the drama "You Saved 10,000 Times" is different in that it is a rare comedy type in the market, focusing on the hilarious cycle, and it is a down-to-earth cool drama. When the first producer interviewed Yuan Yumei, the chief producer, she expressed the hope that the drama could awaken the enthusiasm of the "aborigines" on the Internet.

　

Arouse the curiosity of the audience, and good word of mouth is the core of the circle.

Yuan Yumei is the producer and producer of "Never Imagine" series, and served as the chief producer of "Trembling Abe" to carefully create a costume soft sci-fi comedy, and initiated the "black idol drama" type online drama "Cambrian". By the time it was produced, 500,000 people in Douban had a high evaluation of 9 points, and Netflix purchased the first China online drama "White Night Chasing the Murder". In the past 10 years, she has produced almost more than 20 online dramas.

The pursuit of "innovative" stories, "non-standardized" types, even if they were not optimistic in the early stage. One of her core ideas in content selection is that the story she wants to tell, no matter from the structure of the play or the production, always has an interesting and unique soul. She believes that this is to awaken the curiosity of the audience and the core of a good word of mouth.

　

Korean popular comics adaptation,

Extending social topics after innovation

"You Saved 10,000 Times" is based on the Korean cartoon "My boss dies once a day" created by Li Jiaxuan. The original cartoon has only 61 words, so it is difficult to support the content of 24 episodes with such a small volume, but for producers, the priority is not the volume, but the genes of the project. Yuan Yumei said that when choosing this project, the most important thing was the rules of the game of time cycle and the man’s design, as well as the character relationship formed by the main characters in the cycle: a simple sentence can be summarized as "you die and I cycle"; This makes the story different from the previous time cycle theme, and becomes a two-person game that contains each other, which is the core of this cartoon; In addition, it also involves the universal topic of workplace relations, which is more likely to arouse the attention and resonance of the audience. Time and space changes involve the workplace, and besides innovation, extended social topicality comes out.

"To sort out the rules of the game of time cycle, the story should be logical, the characters need to build emotional lines, and on this basis, they should increase their sense of joy and brain holes, which is obviously difficult and challenging from the level of script development." Therefore, in addition to the main screenwriter Zhou Zhan, she joined the comedy screenwriter and brain hole screenwriter, and Yuan Yumei herself participated in the whole process. "Everyone brainstorms together, then puts pen to paper, deliberates and modifies, and reorganizes over and over again, as if building a Lego without model reference." Chief producer Yuan Yumei said.

This shows that innovation is not easy.

　

Characters are born for scripts,

Good actors also need to be shaped.

Yuan Yumei also said: "Teacher Alvin (who plays Yu Ge) joined the group a few days later. As soon as he arrived, he said that he knew who played who without introduction, because all the actors fit in well with the modeling and were able to sit in the right place in an instant, including several newcomers.

For the role of Yu Ge, he also thought about it in advance, and he also prepared a fan and teapot professionally. I said that we didn’t need these for our play. After showing him a circle of communication, he said, Sister Mei, I get it. I want to play my younger self. Although he is a veteran in the workplace, he is not the old-fashioned image that everyone used to know, but a younger and more cheerful color figure. This actually comes from the self-consistency between character design and drama temperament. Teacher Alvin is very professional and knows our play very well. On the set the next day, his performance was amazing, and the director and I clapped our hands in front of the monitor. "

Through Alvin’s example, the temperament pursued by You Who Saved 10,000 Times can be seen-the story takes place in the workplace, and the choice and modeling of actors need to balance the sense of fantasy and reality to complete a practical and appropriate "suspension"; It is also the focus of the founders’ work to maximize this temperament in modeling.

According to Yuan Yumei, in order to make the actors fit the roles, she and the modeling teacher Chloebaby studied the characteristics of each actor, and even turned over everyone’s past red carpet photos and little red book daily life, so as to enlarge everyone’s advantage customization scheme. "For example, my first feeling when I saw Xinwen Xu was that she was very suitable for small pigtails on her hair and was very suitable for pentagonal accessories; When I first met Geng Yeting, his hair was particularly dark, and he loved fitness, which made him look stronger. He immediately decided to bleach and dye his hair, and it was white and lively. Liu Xuwei, who plays Jiang Huohuo, is the only one I selected from a large pile of actors’ materials. I immediately made an appointment to meet him. After meeting him, I felt that Yan was right, but he was too young, and he still needed styling to make him look foreign and sunny. His hairstyle should find the best degree between Jiehuo and man next door, and he should be trimmed every ten days. The choice of clothes makes him relaxed and uninhibited, in line with the state of a cutting-edge painter. I hope to build him into a real rival in love with Ke Bai, so that everyone is willing to stand up for the CP of the woman and the man once in a while. Ludo’s style is to make her more natural and homely, but she has a memory. The blue and white sea soul shirt is the first dress I decided to wear, and she started to cycle from this dress. The choice of other clothes is related to her state of mind. We put a lot of thought into the modeling of Evil Road, with the same color and texture. At first, the modeling teacher paid attention to the difference of the whole body and wanted the audience to "find the same". Later, after discussing with him, I adjusted it to let everyone "find the different" and try to focus on the upper body.So there is a classic broom head and an exaggerated shoulder red skirt. Even when Ludo becomes more and more brave and can be himself, the evil Ludo will become more and more like Ludo until it will disappear. "

Yuan Yumei seems to know that the actors she chooses don’t have a lot of traffic, so she tries her best to blend the balance with soft power.

This time, the whole network exclaimed that Ke Bai was handsome out of the sky. We also learned that the role of Bai Zhenzhen (played by Ke Bai) is characterized by narcissism and self-discipline, so most of the styling choices are suits or formal casual clothes, which are also commented as "semi-permanent suits" by eagle-eyed netizens, and they always feel upper body in an instant. Modeling and makeup also add more memory points to the role of Bai Truth.

"White hair design for Ke Bai is to increase the level of hair. The designed highlight color is natural, and it feels a little like a halo, which makes his hair look less dull, paste into a piece, and then it looks hierarchical, and the most important thing is to echo the facial contour. However, when love happens, the clothing of white truth will change with the plot, and it will also echo the clothing of the female host, which also implies the growth and change of this character from the outside to the inside. "

In the permanent five-person group in the office, the white truth played by Ke Bai represents the narcissistic director boss; Zhang Yaqin plays Li Luduo as an office worker who is attacked by his boss, colleagues and elders. Xinwen Xu plays Kong Feifei, which fits the current aesthetics and makes a delicate Liu Genghong girl; Lin Zhiying, played by Zhao Xin, is a gentle and graceful second-born mother, trying to maintain the balance between workplace and family, which is very eye-catching; Yu Ge (played by Alvin), an old fox in fish in troubled waters, and Ding Sha (played by Zhou Hengyu), an intern, also have great personal charm and characteristics. It is worth mentioning that the characters not only add many designs in the early stage, but also are extremely creative in the visual effects in the later stage. When you hear the praise of Bai Zhen, the little red flower that blooms in the wind on Yu Ge’s shoulders, but will wither immediately when you are accused, is it cute?

　

A team that believes in black fairy tales,

Create a strong visual style of "comic reality"

If you want to present such a fantastic brain-hole drama, you need a director who has made comedies and can fly, but can take care of the real part. In this way, we can inspire more laughter and burdens with the actors on the set, and also accurately capture the real joys and sorrows of the characters behind the comedy. Director Anning Deng once filmed How My Mother-in-law Is So Lovely. At that time, this drama was the most watched drama in Taiwan Province, and it was also a comedy type that deconstructed reality, so Deng Dao became the first choice for producers to throw an olive branch.

"At the same time, because of the particularity of the script, we need a photographer who has made both movies and plays, so Teacher Wang Jiafei became the best choice, just as she and the director also cooperated and cooperated smoothly. Including costume modeling, Chloebaby and production designer Li Peng have also added a lot of interesting pictures, especially in the presentation of the living environment with many female roads and many evil roads, which has increased the connection with reality on the basis of wide brain opening. " Yuan Yumei said.

In addition, it is also very important to let the responsible late directors enter the story in advance, which can add more creative ideas to realize the strong visual style of "comic reality" pursued by the series.

"You Saved 10,000 Times" is very close to the language system of the young audience. After its launch, it received tap water Amway in Weibo, but it failed to laugh, and it was killed by special effects. The drama returned to us who loved to laugh … All kinds of comments and barrage were also very cute, just like the continuation of the drama temperament. In particular, the fancy death in the first episode, with a big brain hole, was called "new nonsense drama" by netizens and spread wildly on the short video platform. At the same time, the bold use of new people in the play also produced a star-making effect, and several fans of Tik Tok and Weibo who participated in the show rose sharply, which once caused the mobile phone card to die.

In the title, the stop-motion animation with black fairy tale texture begins the cycle; The diversity titles presented by using Tetris game elements are also very colorful, lively and interesting, which makes people think. In addition, comics, animation, three-dimensional animation and sound effects are used in many places in the play to externalize and exaggerate the inner world of the characters, and the plot of the characters is reproduced from time to time, which always makes the audience full of surprises and expectations in the process of chasing the drama and get the pleasure of "actually being able to do this".

　

The most comedy material in history,

Eggs, small theaters, and stalks are constantly playing.

From the preview of "You Who Saved 10,000 Times" on April 14th, to the regular distribution of eggs, tidbits and various small theaters outside every afternoon, the concept of "death-to-death hilarious cycle" was carried through to the end. After watching the feature film, the drama powder can continue to chase the small rescue theater on multiple platforms, which is quite happy to buy one and get one free. Interact with constantly updated tidbits and various expression packs; In the barrage interactive area between Tencent video and iQiyi video, there will also be a "overlord goose", and the barrage from time to time is also very suitable for the theme of time cycle, which directly fills the audience’s happy experience of watching the drama.

"You Saved 10,000 Times" insists on making innovative choices, no matter the theme, character design, production and later screen presentation, it strives to be new and change. In the real interaction with the audience again and again, drama, performance, special effects, soundtrack and sound effects, barrage, egg theater and other ways are used to increase the interest and visibility of the content of film and television dramas. It is really interesting and funny to forward Amway-You Saved 10,000 Times through a small screen to convey happiness, break boundaries and let more audiences enjoy the cool feeling of watching the drama.

If you want to get some happiness and recover some innocence and childlike interest, you might as well pay attention to it.

On December 23rd, CCTV’s "Dialogue" column took the power of industry as the theme, and invited five representatives of enterprises that won the "China Industry Award" to talk with academicians and experts about the "lack of core and soul" and "the pain of locking the throat" of China’s industry and the "rickets" made in China. Hao Xiaofeng, president of Kanghong Pharmaceutical, participated in the program as an invited guest. On December 9th, Kanghong Pharmaceutical won the "China Industry Award" in the 5th China Industry Award for the project of "Development of the National First Class New Drug Compaxip Eye Injection".

Hao Xiaofeng, president of Kanghong Pharmaceutical, talks about the scene of Dialogue.

At the scene of the program, Mr. Hao shared: Compaq Sip is the only innovative medicine in this year’s industrial award-winning project, and many friends call it "Tiny" very affectionately. Its capacity is only 0.2 ml, which is only a drop of water. However, it took more than ten years to innovate and produce it industrially, costing nearly 1 billion yuan. In daily storage and transportation, it must be kept at a constant temperature of 2 to 8 degrees Celsius. Many friends have heard of cataract and glaucoma, but many friends are not familiar with macular degeneration, which is one of the three major blinding diseases in the world. There are more than 4 million patients with macular degeneration in China. If the patients are not treated effectively, they will live in darkness forever. Today, with this drop of water, more than 500,000 patients with macular degeneration in China have been treated more safely and effectively, and at the same time, the treatment cost has been reduced by two thirds, saving nearly 10 billion yuan in the medical cost of the whole society.

Hao Xiaofeng talks about the innovative power of "a drop of water"

Compaq Xipu Eye Injection, an award-winning product of the 5th China Industrial Awards.

How to change the helplessness in Dying to Survive?

When it comes to the pain of throat lock, Mr. Hao said that there will be many vivid faces that reveal helplessness, desolation and even misery. In the past, there was no cure for age-related macular degeneration, and only blindness was waiting for patients, which was a kind of helplessness. Until 2006, there were effective drugs to treat this disease in the world, but the price was too high for most patients to afford. As shown in Dying to Survive, it is a kind of desolation and misery for patients to go from hope to disappointment. After the emergence of Compaxip, it provided patients with a better curative effect, less injection frequency and lower economy, which enabled many patients with financial difficulties to get timely treatment and restore their sight. At the same time, with Compaxip’s entry into the national medical insurance and the national basic drug list, it will further reduce the burden on patients and improve the medical efficiency of society.

Will the concept that domestic production is inferior to import change?

Mr. Hao shared: When Compaq Xipu was first listed, doctors often asked patients, there are two drugs, one is imported, which is more expensive, and the other is made in China, which is cheaper. Do you use imported or made in China? As pharmaceutical companies, we should try our best to change this situation. The future is like this. Doctors ask patients that there are two drugs, one is expensive, imported and the other is cheap, exported.

In September 2016, Compaq Sip was approved by the FDA of the United States, becoming the first innovative drug in China to directly carry out phase III clinical research in the United States. It is conducting clinical research in nearly 50 countries and more than 300 hospitals around the world, and will soon enter the global market and contribute to the "China Program".

How to ensure the effectiveness of each drug?

The inspection of drugs is a destructive inspection, which is one-off. Therefore, any piece of medicine that enters the market, any medicine is untested. However, to ensure that it is qualified, all pharmaceutical companies must do GMP certification, and a concept of "batch" will be introduced. Any instruction can not flow to the next batch, completely separated, and a large number of experiments are used to prove that it is uniform in space and stable in time.

Compaq Xipu production base meeting international standards

Why is research and development of new drugs a road of no return?

Mr. Hao sighed with emotion: drug innovation is a small probability event. From research and development to industrial production, drugs are a road that cannot be turned back. No one can guarantee whether the huge investment in the early stage will be successful. The failure of one link will often lead to the abandonment of the whole project, and the efforts that have been struggling for more than ten years or even longer will be wasted.

Kang Hong feels very lucky to stand on the stage of Dialogue. On the road of medical innovation, many colleagues have endured great pressure for ten years and devoted themselves to research and development. Although few have succeeded, they are still persisting. It is the initial intention of pharmaceutical people to be "clinical demand-oriented" that supports them to face failure and forge ahead bravely. Therefore, he hopes that the public can give more tolerance and time to pharmaceutical people and give more confidence and strength to China’s pharmaceutical industry!

At the end of the program, on behalf of Kanghong Pharmaceutical, Mr. Hao promised the national audience: "I am willing to develop more world-class innovative drugs as a part of China pharmaceutical industry."

In view of the spiritual outlook of a person and an institution in the field of medical and health care in this article, the health sector recommends them to participate in the "Honor to the Power of Climbing-Annual Influence Selection of Health Sector (2018-2019)", and immediately [click here] or scan the QR code below to vote for them and pay tribute to the climbers!

[car home] A few days ago, Deep Blue Automobile announced that its delivery volume in October 2024 was 27,862 vehicles, and all orders were 36,277 vehicles. In addition, (|) ordered more than 10,000 units within 10 days of listing, and started mass delivery.

Deep Blue S05 is a compact SUV, which was launched on October 20th. The new car offers a total of six models, namely extended range version and pure electric version, and the price is 11.99-14.99 million yuan. The car comes standard with an intelligent driving system, equipped with an 8-megapixel high-definition camera, 4 panoramic cameras, 5 millimeter-wave radars and 12 ultrasonic radars. In terms of body size, the length, width and height of the car are 4620/1900/1600mm and the wheelbase is 2880 mm.

In terms of power, the extended range version of Deep Blue S05 adopts a 1.5L range extender with the maximum power of 72kW and the maximum power of the driving motor of 160kW, which is matched with two kinds of battery packs with capacities of 17.08kWh and 27.28kWh, with a pure electric cruising range of 100km and 155km respectively, and a fuel consumption of 4.95L/100km and 5.05L/100km respectively. The pure electric version will be equipped with a driving motor with a maximum power of 175kW and a battery pack with a capacity of 56.12kWh. The CLTC pure electric cruising range is 510km. (Text/car home Yan Huan)

BYD’s 1 million luxury car version-Looking forward to the official appearance of U8 interior, the price is 1.098 million yuan. This car uses extended-range power, equipped with 2.0T+ four motors, with a maximum power of 200kw, a total motor power of 880kw, a total motor horsepower of 1197Ps, a pure battery life of 180kw, a comprehensive battery life of 1000km, and a fast charging time of only 0.3 hours. Let’s take the 2023 Deluxe Edition as an example to analyze the interior of this car.

As BYD’s first high-end luxury SUV, the U8 looks unique and magnificent. The front face is decorated with large-area air intake grille and lattice chrome trim, which is fashionable and atmospheric, surrounded by heavy, giving people a sense of security. Dimension door’s daytime running lights add a sense of the future to the front of the car. The side of the car body is tough, the fashion elements are combined with the hard-core off-road style, and the chrome trim of the rear window adds a sense of exquisiteness, with 22-inch wheels, which perfectly matches the car body style. The spare tire cover at the tail is designed in a regular octagonal style, with fashionable two-color painting and dot matrix decoration inside the taillights, which is tough and retains a sense of fashion.

The interior design is retro style, and the brown interior enhances the atmosphere and is warm and luxurious. The 23.6-inch full LCD instrument panel, 12.8-inch central control screen and 23.6-inch co-pilot screen are full of science and technology. The steering wheel is stylish in brown color matching, equipped with the intelligent network connection system of looking up at Link, providing on-board UAV+engine room parking (optional), on-board refrigerator and sentry mode. In terms of power, Wangwang U8 adopts extended-range power system, which is composed of 2.0T+ four motors. The maximum power is 200kw, the total motor power is 880kw, the total motor horsepower is 1197Ps, the pure battery life is 180kw, the comprehensive battery life is 1000km, and the fast charging takes only 0.3 hours.

On the evening of August 27th, at the press conference of the 10th anniversary of the founding of Xpeng Motors, the highly anticipated ——M03, the first model of MONA series in Tucki, was officially launched. Three new models were launched, with a price of 119,800-155,800 yuan, and the pure electric cruising range of CLTC was 515km, 620km and 580km respectively. The price of a new car is like a blockbuster, and the market price of a medium-sized pure electric hatchback sedan is once again broken down.

In terms of appearance, the new car is obviously different from the models currently sold by Xiaopeng Automobile. The new car adopts a brand-new design style and is younger and more fashionable as a whole. The front face is a very popular closed design for pure electric vehicles, and the two sides are matched with the headlight group design with exaggerated shape, which presents a "T" shape in visual effect and is very eye-catching. In addition, the new car is surrounded by an active air intake grille as standard, which can be intelligently adjusted according to the vehicle speed during driving, optimize the wind resistance and meet the motor cooling requirements.

On the side of the car body, the new car adopts a low-lying wide-body coupe posture design style, and the overall shape is mainly simple. The new car is equipped with a hidden door handle, a rearview mirror camera and a car side camera, and the D-pillar position has an air deflector. The new car also comes standard with 18-inch low wind resistance rims, and can also choose 19-inch sports rims, and offers five body colors, including Xinghanmi, Xingyao Blue, Night Black, Xingyunbai and Xingque Grey.

At the rear of the car, the taillight shape of the new car is consistent with the design style of the front headlight group, forming an echo effect. The duckling tail design on the tailgate of the trunk further enhances the sense of movement of the vehicle. In addition, the new car comes standard with an electric hatchback tailgate, with an opening height of 1136mm and a trunk volume of 621 liters under normal conditions. It is expected that the rear seats can be laid down, thus expanding the storage space of the trunk.

In terms of dimensions, Tucki MONA M03 has a length, width and height of 4780/1896/1445mm and a wheelbase of 2815mm, and is positioned as a compact pure electric car. In contrast, Tesla Model 3 has a length, width and height of 4724/1848/1430mm and a wheelbase of 2875mm. Tucki MONA M03 surpasses Tesla Model 3 in size except the wheelbase, but the price is only "half", which is very attractive.

In the interior part, the new car is also simple, providing three colors of morning fog gray, noon blue and night gray, equipped with a large central control screen, and the car is equipped with Qualcomm Snapdragon 8155 chip +16GB memory. The air conditioner of the new car adopts a long strip through the air outlet design, and the part blocked by the screen moves to the bottom.

In terms of power, the new car will provide two motor options, the maximum power is 140kW and 160kW respectively, the battery will provide 51.8/62.2kWh lithium iron phosphate batteries, and the cruising range will provide three options: 515km, 580km and 620km.

The MONA project originated from the Da Vinci plan of Didi’s car, focusing on the market of 150,000 yuan. In August last year, Xpeng Motors announced the acquisition of related assets and research and development capabilities of Didi’s smart electric vehicle project; At the Beijing Auto Show, Xpeng Motors officially released its brand-new MONA, and the first model was named M03 in June. Earlier, He Xiaopeng, chairman of Xpeng Motors, revealed that the new car was named M03 to pay tribute to Tesla Model 3. The brand MONA is the English abbreviation of Made Of New AI, which specifically means that "the last decade is a decade of new energy, and the next decade is a decade of AI".

As a brand-new serial car in Xpeng Motors, the new car has attracted the attention of the industry and consumers since its birth. At the same time, it has been highly anticipated by He Xiaopeng and bears the burden of boosting sales in Xpeng Motors. Whether it is the 515 long-life version with 119,800 yuan or the 620 long-life version with 129,800 yuan, the price has been strongly crushed on the same level products; The 155,800 yuan 580 long battery life Max version is the only hatchback sedan that can be intelligently driven in urban areas within 200,000 yuan.

From the first automobile enterprise that mass-produced laser radar to the first automobile enterprise that lowered the pure vision intelligent driving scheme to 150,000 yuan, Tucki MONA M03 seems to shoulder the mission of updating, making the new car a classic model beyond the level and making AI more popular in the automobile field, and Tucki MONA M03 has embarked on the road of pioneers.

Although the new car will not be fully delivered until after the Spring Festival in 2025, the price of MONA M03 in Tucki was announced less than an hour ago, and the new car has already exceeded 10,000, which shows its strong ability to explode orders. Whether Xpeng Motors can soar through MONA, a brand-new series of cars, we will wait and see!

From the modeling point of view, L has adopted the family-style design language, which is a matter of opinion, but from the feedback of friends around me, it is really popular. Audi A8L’s hexagonal middle net is huge, and with the "Audi" logo, the outline of the front of the vehicle looks sharp and atmospheric, and the lights on both sides are quite beautiful, which makes it look very energetic after lighting up. The side of the car body is still Audi’s unique design style, and the enchanting figure is even more vivid! In addition, it makes its sports atmosphere more intense. At the same time, the tail of Founder’s vehicle echoes the front, and the penetrating taillights of LED light sources also have a certain sense of advanced.

Audi A8L puts the details into practice and extends the high quality from the appearance to the inside of the car. The large leather coverage of the steering wheel brings a good sense of luxury, and at the same time, it is practical with shift paddles. The whole center console is made of plastic, leather and wood, and the materials and workmanship look quite satisfactory. It is equipped with a 10.1-inch touch LCD screen, which is clear in display and natural in design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. The self-adjusting seat is relatively comfortable and can hold the family firmly.

Audi A8 has a car length of 5450mm, a car body width of 1945mm and a wheelbase of 3258mm, which is quite satisfactory. In the same class, the wheelbase of Audi A8 ranks seventh. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. Audi A8′ s trunk volume ranks 6th among the same price and class models. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Audi A8 is equipped with a 4.0 engine with a maximum output of 338kW and a maximum torque of 660Nm. It will definitely bring unforgettable control charm. The official measured acceleration of Audi A8 is 4.8S, ranking 16th among more than 800,000 car models.

The active/passive safety configuration of Audi A8 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

    Recently, a group of people in Chongqing Sailisi Liangjiang Smart Factory are witnessing an important moment.

    Jiang Duntao, Vice Mayor of Chongqing Municipal People’s Government, Zhang Xinghai, Chairman (founder) of Celesys Group, Yu Chengdong, Managing Director of Huawei, BU CEO of Terminal, CEO of Smart Car Solution, and representatives of owners and suppliers of AITO, witnessed the 100,000 th production car of AITO.

    AITO asked the world to produce more than 100,000 cars, and it only took 15 months to become the fastest new energy vehicle brand to reach this milestone.

    At the off-line ceremony of mass production vehicles, Zhang Xinghai, chairman (founder) of Celeste Group, said: "Both parties (Celeste and Huawei) will give full play to their respective advantages and cooperate in core technologies, products and channels to create the head brand of smart electric vehicles in China."

   Creating an industry record, AITO asked the world to run out of mass production "acceleration"

    100,000 units, which is an extremely memorable number. Creating the fastest mass production speed in the smart car industry is the result of "1+1>2" cooperation between Huawei and Cyrus.

    "AITO has reached 100,000 vehicles off the assembly line in 15 months, achieving a breakthrough of 0 to 1, marking the recognition and trust of users and verifying the success of the smart car selection model." Yu Chengdong, managing director of Huawei, CEO of terminal BG and CEO of smart car solution BU, said.

    Since the beginning of joint business cooperation in 2021, Celestial Auto and Huawei have jointly designed a "smart car selection" model, which has created an industry precedent for cross-border cooperation between new energy auto companies and ICT technology companies. Cross-border cooperation is rapidly releasing the growth momentum of China’s new energy automobile industry.

    Celeste Automobile is responsible for the research and development of new cars, intelligent manufacturing, service and creating a pleasant car experience in the whole life cycle. As an important integrator of software products in Celeste automobile industry chain, Huawei has empowered itself through core software and hardware technologies such as electrification and intelligent parts, and the two sides have complementary advantages and win-win integration, which has jointly created a leap of 100,000.

    AITO asked the world to run out of the "acceleration" of mass production of new energy vehicles, relying on the powerful intelligent manufacturing strength of new energy automobile enterprises in China. Relying on the quality strategy of Celis automobile products, AITO has not only achieved rapid off-line production, but also met the requirements of high standards in quality.

    In the Sailisi Liangjiang Smart Factory, which is built according to the industrial 4.0 standard, there are over 1,000 robots working together in the workshops of stamping, welding, painting and final assembly to realize highly automated production. Among them, 100% automation of key processes is realized, and 24-hour full-time online inspection is realized, which effectively reduces the labor cost and makes the manufacturing accuracy and product quality reach the first-class level.

    In Sailisi Vehicle Testing Center, AITO vehicles have to pass the tests and verifications of various cabin platforms during vehicle development, such as vehicle noise, vibration and acoustic vibration tests, high and low temperature environment cabin tests, etc. In the road test, there are many tests such as acceleration, braking, stable operation, three high and one wet (high temperature, high humidity, high corrosion and rainy) environment test and ADAS advanced driver assistance system test, which make full use of automation and big data to protect product quality in every link of R&D and mass production.

    Cyrus and Huawei cooperated deeply, and 100,000 production cars were rolled off the assembly line in just 15 months, which fully reflected the control of users’ needs by both parties. Supported by the advanced manufacturing system, it has brought strong product competitiveness.

    AITO has many bright spots in its products. Take Wujie M5 Intelligent Driving Edition as an example. It is not only equipped with Celeste DE-i super electric driving intelligent technology platform, but also equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars, so as to realize a high-order intelligent driving experience close to L3.

   Create an industry model, and technology+manufacturing promote industrial innovation.

    At present, the automobile industry is undergoing profound historical changes.

    Intelligent automobile is becoming a trend. On the one hand, just like smart phones replacing function machines, intelligent new energy vehicles will become the mainstream in the future automobile industry. On the other hand, the car has also changed from a simple means of transportation to a third space that integrates entertainment, leisure, office and transportation.

    In the process of such transformation, new requirements have been put forward for the automobile industry.

    First, the integration of technology industry and automobile industry is moving from behind the scenes to the front, and the industrial leap is increasingly showing a trend of integration. With the gradual emergence of this trend, the combination of technology enterprises and automobile enterprises has begun to provide more possibilities for the industrial upgrading of China automobile manufacturing.

    Second, the automobile industry is entering the era of "software-defined" cars. In the new stage of development, professional people are needed to do professional things. Only companies that are good at software and hardware cross-border cooperation and deep integration, and give full play to the longboard effect, can we truly create high-quality automobile products that meet the needs of users.

    The cooperation between Huawei and Cyrus actually represents that the integration of technology and manufacturing is gradually deepening. With the continuous growth of R&D investment and the continuous accumulation of core technologies, with the strong alliance between Celestial Automobile and Huawei, AITO will continue to advance in the accumulation of key technologies and high-end product experience, providing users with smarter and more efficient travel solutions.

    From the perspective of industrial change, the integration of top manufacturing and top technology is pushing China manufacturing into a new stage of development.

    In the past development process, the automobile industry has realized the leap of intelligent manufacturing and quality automation. At the same time, China automobile manufacturing has also achieved the transition from auto parts, to complete vehicles, to intelligent electric vehicles. The next step is to continuously lead the development of the industry through technological innovation.

    Nowadays, China automobile manufacturing also leads the world in the field of innovation, and China automobile industry is running out of the development acceleration.

    For example, in terms of innovation, AITO pioneered the GOD(General Obstacle Detection) network in the industry, which can identify alien objects outside the white list of general obstacles; Combined with the road topology inference network, it is the first to realize the high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps.

    Sailis will continue to increase investment and long-term cultivation on the marathon track of innovation, build technical confidence with innovation, and continue to build integrated R&D capability of software and hardware including "full-stack self-research+system integration" to create a powerful, comfortable and convenient product experience for users. Celestial’s business goal is to achieve the production and sales of 1 million new energy vehicles in 2026. For new products, Celestial will continue to invest in new technologies, new materials and new processes, while Huawei terminals will empower new products in terms of intelligence, digitalization and user experience through HarmonyOS system.

    "Sailisi always pursues long-term sustainable and healthy development under the guidance of the development principle of’ persisting in innovation-driven, persisting in long-term, persisting in commercial success’." Zhang Xinghai, chairman (founder) of Celeste Group, said, "In the future, the joint business cooperation between Celeste and Huawei will be deeper and closer, which will promote the transition from 1 to N in AITO, bringing more value to industries, users and markets."