Musk highlight moment: when FSD landed in China.
Fully Automated Driving (FSD) has entered China, and the countdown has officially started.
On April 30, some media found that the user APP was worth 64,000 yuan, including automatic assisted navigation and driving, automatic assisted lane change, automatic parking, summoning function, intelligent summoning, traffic signal recognition, and FSD of urban NOA.It has changed from "coming out later" to "coming out soon".
On the same day, some media reported that,Has reached an exclusive cooperation with, becoming the lane-level map information provider of the latter’s automatic assisted driving series products.
The party has not officially announced or confirmed the authenticity of the news, which may be related toIt has always been related to the tradition of requiring partners to keep secrets.However, the reporter from 21st century business herald has been confirmed by people in the industry that the above news is true, and the cooperation price quoted is "extremely low".
As the foreshadowing of this historic moment, the significance of elon musk’s recent trip to China is self-evident.
On the same day of Musk’s arrival, the China Automobile Industry Association and the National Computer Network Emergency Technology Processing Coordination Center issued the Notice on the Detection of Four Safety Requirements for Automobile Data Processing, and, ideal,76 models of six brands were included in the first batch of car companies that passed the relevant safety requirements. Tesla is the only foreign car brand that has passed.
Yet we called and urged a thousand times before she started toward us’s China version of FSD has also touched a sensitive nerve in the capital market.
On April 29th, Tesla’s share price pulled out a 15% upward gap, which swept away the downturn caused by layoffs and poor sales.
"he is back",In the research report released on April 29, the symbolic significance of Musk’s two visits to China in one year was briefly evaluated, and the target price of Tesla was set at $310, which was about 50% higher than the current price.
"The significance of Musk’s trip to China is far more than just automatic driving in China … This will determine whether Tesla’s CEO is flying or sleeping on the road."Analyst Adam Jonas ridiculed in the research report.
whip the flying horse to an even swifter speed—accelerate the speed
The news that Tesla FSD entered China began to ferment after Musk came to China last year.
In May, 2023, after Musk visited China, the possibility of "FSD’s entry into China" once caused a heated discussion in stages.
At that time, the judgment of most people in the industry and professional organizations was that "FSD’s entry into China" could not be achieved overnight, because its landing needs to be in line with domestic conditions.Regulations, it is necessary to build a local supercomputer center like "Dojo" to store data and provide end-to-end autopilot services, etc …
However, Tesla’s progress in solving the above problems seems to be much faster than many people think.
In mid-August last year, the famous "No Tesla in Yueyang Airport" event fermented, and the Tesla issue was once again put on the table.
However, just as everyone was worried about the prospects of Tesla FSD in China, the company unexpectedly revealed a message: "Our company is in China.It is already under construction. "
Also in August, it was reported in the market that Tesla was setting up a localization operation team of about 20 people to promote the landing of FSD in China with the assistance of engineers from Tesla’s North American headquarters.
At this moment, the industry has learned that Tesla FSD’s entry into China is not a smoke bomb.
In November last year, an X (Twitter) blogger named "Tesla China Analyse" claimed that he had discussed the time when the FSD would enter China with the relevant team of Tesla, and Tesla’s response at that time was that "the relevant laws and regulations on autonomous driving in China need to be finalized".
Since then, Tesla has not only confirmed this news, but also further accelerated the preparations for FSD’s entry into China.
On November 20th, Tesla China official website updated the owner’s manual of China with FSD Beta.
Since then, on November 23, Tesla officially confirmed that it is promoting FSD’s entry into China.
Have a big stake
In 2023, under the encirclement and suppression of the old and new forces of mass-produced cars in China, the sales of Tesla electric vehicles gradually fell behind, and the landing of FSD in China became the biggest reliance for it to reverse the decline.
The company’s financial report shows that its sales revenue growth rate and profit rate in the fourth quarter of 2023 and the first quarter of 2024 are not as good as the expectations of Wall Street investment banks.
Since then, Tesla has announced that it will lay off 10% of its employees worldwide, while the number of layoffs in China is as high as 20%.
21st century business herald reporter learned that most of the layoffs in China District are related to the sales department, and the related personnel have recently been absorbed by the new domestic car companies.
However, Tesla’s broadsword of layoffs did not go to Tesla Giga Shanghai’s production department on a large scale.
It is worth noting that in the 2023 earnings conference call, Musk revealed that Tesla is preparing an "entry-level" model, and plans to start production in the company’s Mexican factory in 2025 to counter the price advantage of China car companies.
"Tesla’s series of innovative technologies have been partially surpassed by China car companies. Now, for Tesla, the only way is to reverse its sales through FSD. beforeTucki, and other autopilot have already landed in China. For Tesla, landing FSD in China is imminent. Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology, told 21st century business herald.
Time came to April 6 this year, and Musk announced on social media that Tesla would enter the Robotaxi (self-driving taxi) business. Specific to the time, Musk revealed that Tesla will launch Robotaxi on August 8.
After the release of Robotaxi, Musk revealed on the social platform that FSD was "launched immediately" in China. Now it seems that this message has been a preview of Musk’s visit to China again in two years.
Interestingly, at that time, many people speculated that choosing "August 8th", a lucky number in Chinese, to reveal Robotaxi was actually implying that Tesla Robotaxi might take the lead in China.
Just last night, Musk’s reply to this speculation was extremely embarrassing. "I did partially consider that 8/8 is the reason for China’s lucky number-of course, this is also because my triplets’ birthday is on this day."
Counter-attack
Just as Tesla was granted the qualification of data processing security, it was reported that Baidu became Tesla’s exclusive map data partner in China.
At the same time, it is confirmed that among several advanced assisted driving maps recently approved by the Ministry of Natural Resources, "GS(2023)4634 Advanced Assisted Driving Map" is a lane-level map jointly completed by Baidu and Tesla, and this cooperation is "exclusive" and deeply customized.
It is also reported that some Tesla users in China recently received an invitation for internal testing from Tesla FSD, but Tesla China immediately denied this suggestion.
All kinds of news are coming, which means that Tesla FSD has officially entered the countdown stage when it entered China. Of course, it will take time to prove whether FSD will become Tesla’s lifeline.
For example, Tesla’s biggest competitor in China recently launched DiPilot, a free advanced intelligent driving assistance system. The platform includes DiTrainer and DiDAS, and its functions include automatic emergency braking assistance system, forward collision warning system, adaptive cruise, one-lane integrated cruise, traffic jam assistance, lane departure warning system, lane keeping system, blind spot detection, automatic parking, panoramic image and remote driving.
But in any case, Tesla FSD officially entered China, which has a positive incentive for the whole smart car industry chain.
"Looking ahead, Tesla’s FSD is expected to become a new benchmark for autonomous driving in China. Tesla enjoys a high reputation all over the world, and it is expected to become the’ catfish’ in China’s autonomous driving market in the future, which will be followed by other local enterprises. With the flow of talents, the overall autonomous driving market in China will usher in new changes and opportunities. " Zhang Xiang told reporters.