Pickups are the absolute leader in the pickup truck market in China. With the listing and hot sales, the market share of pickup trucks has reached 50%. This market performance can definitely be described as horror, which means that for every pickup truck sold in China market, one is a pickup truck. A few days ago, the pickup truck was enlarged again, which ushered in the official listing of the commercial pickup truck king kong gun, further enriching the pickup truck product matrix.

Commercial pickup king kong gun went on sale, starting at 88,800.

On March 22nd, another global product was ushered in, which is the fashionable commercial pickup king kong gun. This brand-new model was officially launched. The new car launched two power combinations of diesel and gasoline in one breath, and there are also two-wheel drive and four-wheel drive versions for consumers to choose from. The price range of gasoline models is 88,800-116,800 yuan, and the price range of diesel models is 95,800-123,800 yuan. It is worth mentioning that the new car provides 2.0T power.

In addition to surprising the price of grounding gas, the new car of King Kong Gun also provides users with five exclusive rights including financial gifts, replacement gifts, interconnection gifts, recommendation gifts and worry-free gifts, so that consumers can buy cars without worry and surprise them with cars.

It should be noted that the above new car price is the price of standard box model, and the long box model needs to add 2000 yuan on this basis; Entrepreneurial and elite models of long box models can also be equipped with flat-bottomed containers, and they also need to add 2000 yuan on this basis.

In addition, the pilot new car also launched an optional package with a limited edition of 2,000 yuan, which includes "LED headlights +360 panoramic image". It is very practical to re-elect the package, especially the 360 panoramic image is very necessary for such a big car.

What kind of gun is the King Kong gun?

Let’s take a look at the differences between the King Kong cannon and previous models. First of all, the new car offers five body colors including dream blue, worry-free white, bold horizontal black, enterprising gray and struggling brown, giving consumers with different preferences more choices.

In terms of appearance, the King Kong cannon adopts a "minimalist aesthetic" design, and the blasting launching net at the front of the car is matched with the extremely fast dynamic waistline, which makes the whole car look tougher. The front of the car is decorated with a huge exclusive logo, which has a strong visual impact and creates a strong recognition.

In terms of interiors, unlike pickup trucks of other brands, King Kong Gun also has a lot of experience in creating intelligent technology. It adopts high-definition LCD double floating screen design, and also adds intelligent voice control. With the simple design in the car, the King Kong gun looks more scientific and technological, and the online upgrade function of FOTA is more convenient and practical for users.

Most notably, the huge logo on the steering wheel of King Kong Gun has a strong visual impact and also indicates its identity. The seat with hand-stitched style makes the car look more fashionable and luxurious, which is completely different from the traditional pickup truck. In addition to suspending the large screen, functional buttons such as air conditioning temperature adjustment are designed in entity, which is more practical and takes care of more people’s usage habits.

In terms of power, the King Kong Gun is equipped with a 2.0T+6MT power combination, and provides two power options: diesel and gasoline. Among them, the peak torque of GW4C20B gasoline engine is 360N?m, and the peak torque of high-power version of GW4D20M diesel engine is 400N?m. In terms of transmission, it is matched with the 6MT gearbox, which is mature and reliable. The power of 2.0T combined with the power combination of 6MT gives more reliability to the users of King Kong Gun and takes care of the fuel economy to the greatest extent.

In addition, in order to give different users more choices, King Kong Gun also provides three kinds of containers: standard box, long box and flat bottom. Among them, the long box model has a 1.82-meter oversized container, which can definitely be loaded. Low cargo platform, container lighting, 11.9-meter turning diameter and other intimate designs make it more convenient and convenient for users to use. It is with strong user insight that more users have been gained, and word-of-mouth has become an important magic weapon to increase sales.

Release multiple user ecosystems to help agriculture, rural areas and farmers

In addition to product big moves, pickup truck ecological big moves are also constant. For example, at this new car launch conference, King Kong Gun released the user ecological IP of King Kong Alliance, King Kong Business School and King Kong Property.

Not only that, King Kong Gun also joined forces with companies such as Extreme Flying Technology and Spring Broadcast E-commerce to build the "King Kong Alliance". Through online and offline means, information sharing, product empowerment and new business opportunities will be realized, which will enhance the value of original ecological products, step out of the mountains, lead the national tide and help the new three rural areas.

In addition, at the scene of the new car launch, King Kong Cannon also ushered in the appearance of derivative models such as New Farmer Edition, Emergency Vehicle, light tower, Beer Vehicle, etc., which showed users the multi-purpose use scene of fashionable commercial pickup trucks and made more users have more ideas and expectations for new products. As an innovative global product, the commercial pickup truck King Kong Gun has become a car of value and people’s livelihood, helping users, bringing enjoyment to users and creating value.

Write at the end:

In terms of pickup truck policy, pickup truck also cooperated with the China Automobile Association, the Passenger Association and other departments as well as various pickup truck manufacturers to jointly promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck associations, and promote the lifting of pickup truck policies. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city, which has laid a market foundation for the pickup truck market to usher in another spring. I believe that under the premise of policy orientation and market guidance, more and more users will choose pickup trucks.

At present, the global sales volume of pickup trucks has exceeded 2 million, and it has been the largest pickup truck manufacturer in China for many years, and it is also another pickup truck giant after it. This time, with the arrival of commercial pickup trucks, it will further enhance the market competitiveness and market share of pickup trucks.

On June 1st, BYD’s 2022 Tang EV was officially listed, and the price was 279,800 yuan-339,800 yuan after comprehensive subsidies. At the same time, four car rights and interests of "2 worry-free car purchase policies, 1 worry-free car protection, 5 exclusive VIP services and 5 online services of Zhilian" were launched simultaneously, which can be described as full of sincerity.

As the leader of pure electric SUV, the flagship strength of 2022 Tang EV has evolved in all dimensions, and with the three leading factors of "battery life, safety and technology" and the brand-new luxury quality such as six seats, it has set a new benchmark for the value of high-end pure electric SUV. Previously, the 2022 Tang EV also achieved an amazing record of only pre-selling 8505 units in 24 hours, and its strength rewritten the market structure of 300,000 pure electric SUVs.

The longest battery life is 730km, widening the user’s travel radius.

In terms of endurance performance, the 2022 Tang EV far exceeds users’ expectations, and the two-wheel drive version of CLTC can last up to 730km under comprehensive working conditions, showing the king’s posture that continues to lead. At the same time, the new car also offers 600KM exclusive type and 635KM four-wheel drive flagship type.

The 2022 Tang EV is equipped with a 108.8kWh large-capacity blade battery, which has the deepest power reserve of all BYD models, ensuring the industry benchmark endurance performance. In addition, thanks to the world’s first battery pack direct cooling and direct heating technology and wide temperature range high-efficiency heat pump air conditioning, the thermal efficiency is increased by 20%, and the energy consumption of air conditioning at low temperature is reduced by about 40%, which continues to help long battery life. Coupled with the new EV Dragon Face low wind resistance front face, AGS active air intake grille and 21-inch low wind resistance wheels and other wind resistance reduction technologies of the whole vehicle, it finally makes its battery life up to 730km, making it difficult for its rivals at the same level.

Zero acceleration only 4.4s performance is superior to the same level.

Long battery life sets an industry benchmark, and subversive performance is also the same! The 2022 Tang EV 635KM four-wheel drive flagship is equipped with dual motors with the maximum power of 180kW and 200kW, and the fastest acceleration of 100 km is only 4.4s, which continues to lead the pure electric SUV to a new height.

The 2022 Tang EV not only accelerates quickly, but also can stop. It is equipped with Brembo racing-grade matte grey six-piston fixed pliers (front), which can effectively shorten the braking distance, realize the braking distance of 36.8 meters, and allow users to brake safely under intense driving conditions.

In terms of chassis training, the 2022 Tang EV also demonstrated the chassis quality of the German luxury SUV. Its super intelligent electric four-wheel drive can intelligently adjust the power distribution ratio of front and rear wheels according to the road conditions instantly, bringing users a more flexible and smooth control experience. In addition, thanks to the newly added DiSus-C intelligent electronically controlled active suspension, the 2022 Tang EV also has stronger road adaptability, and can ride on the ground in a variety of complex road conditions, satisfying the driver’s arbitrary "control".

Two pioneers’ technological blessings reshape the future life of people and cars.

The 2022 Tang EV will reshape the future life of people and cars with two pioneering technologies. Among them, the upgraded DiLink 4.0(5G) intelligent network connection system supports 5G fast connection, which can satisfy users’ fast connection with the world. In addition, its 15.6-inch self-adaptive rotating floating Pad has built-in mass customization APP and supports voice interaction function, just saying "Hello, Xiao Di! You can easily open various services, and the convenient experience is under control.

The DiPilot intelligent driver assistance system equipped on the 2022 Tang EV has been upgraded to the L2.5 intelligent driver assistance mode, and has a variety of pioneering functions. Among them, thanks to ACC-S&G stop-and-go full-speed adaptive cruise system and ICC intelligent navigation system, 2022 Tang EV can realize automatic car-following cruise and do "subtraction" for users’ driving. The 3D holographic transparent image system and APA visual fusion full-scene automatic parking function can also help drivers monitor the surrounding conditions of vehicles in real time, making parking easier.　

SSix-seat luxury flagship opens a new realm of luxury travel

In order to satisfy consumers’ pursuit of high-quality travel, BYD also launched a six-seat enjoyment combination suit for the 2022 Tang EV. Consumers only need to increase 10,000 yuan to choose and install six S-class luxury flagship seats worth 24,000 yuan. Among them, the 2+2+2 seat layout, each seat is an independent comfortable space, and the second row of independent seats also supports 4-way electric adjustment, and has functions such as ventilation and heating. In addition, the front middle row seat is also equipped with a 10-point SPA-level massage function, with 5 massage modes and 3 massage intensities, which can help users effectively alleviate driving fatigue.

In addition to refreshing the user’s cognition with a sense of comfort and luxury, the 2022 Tang EV will also upgrade the car experience to a new level from the sense of touch, hearing and smell. The interior material is made of microfiber high-grade suede and equipped with NAPPA leather seats, and the luxury texture is within reach. In addition, HiFi-level custom-made Dana audio can awaken users’ auditory nerves with the quality of palace-level music, and the addition of intelligent fragrance can also make users enjoy the sense of smell.

As the leading third-party automobile quality evaluation platform in China, Chezhi. com launched the column of "New Car Commodity Evaluation" based on massive automobile product test samples and scientific data model. Every month, according to several models on sale that have been listed in China for less than two years, and the mileage is less than 5,000 kilometers, through the two dimensions of objective data and subjective feelings, senior appraisers use professional equipment to systematically test and evaluate, so as to comprehensively display and analyze the overall commodity level of new cars in the domestic automobile market and provide objective and true opinions for consumers when purchasing vehicles.

As a pioneer of its own brand’s impact on the high-end electric car market, the extremely krypton ZEEKR 001 has been a topic model in the new energy automobile circle since its listing. Whether it is a rare hatchback shape, rich intelligent configuration or a hard-core acceleration performance of 3.8 seconds, it all shows its extraordinary product charm. According to the data of Chezhi. com, as of April 2022, there were 27 complaints about the pure quality of 2021 ZEEKR 001, and the short-term word-of-mouth performance is worthy of recognition. Then, can the 2021 extremely krypton ZEEKR 001 continue the existing word-of-mouth performance? Will there be some new problems that ordinary consumers can’t find? This issue of "new car commodity evaluation" will clear the fog for you, and restore a real 2021 extremely krypton ZEEKR 001 through objective data and subjective feelings.

I. Objective data

This project mainly shows the new car’s commercial performance in an all-round way in the form of objective data through the field tests of 12 items, such as body technology, paint film level, air quality inside the car, noise inside the car, static vibration inside the car, parking radar and lighting/vision.

In the process of body testing, 10 key parts are selected for the whole vehicle, and 3 key points are selected for each key part to measure, so as to evaluate the uniformity of gaps in each key part. From the test results, although the average gap data of most parts of the 2021 extremely krypton ZEEKR 001 vehicle is at a relatively low level, there are still cases where the gap values of some parts are too large. The maximum gap value is located at the joint between the right front fender and the engine compartment cover, reaching 4.4mm, which leads to the gap uniformity on the left and right sides is inconsistent, and the gap uniformity in other parts is good, and the process level is basically satisfactory.

In the test of paint film level, it can be found from the test results that the average thickness of paint film of 2021 extreme krypton ZEEKR 001 vehicle is about 154.5μm, and the data level has exceeded the standard value of advanced vehicles (120μm -150μm). According to the test data of key parts, the engine hood has reached the standard value of advanced cars, the front and rear doors are higher than the standard value of intermediate cars, and the average paint film thickness of other parts is over 150 μ m. Although the coating thickness of the whole vehicle is worthy of recognition, there is still room for improvement in coating uniformity.

In the test of indoor air quality, the vehicle was placed in an internal ground parking lot with few vehicles. No formaldehyde was detected in the 2021 extremely krypton ZEEKR 001 vehicle, and the content of PM2.5 and other inhalable particles was relatively low, which was in line with the "Guide to Air Quality Evaluation in Passenger Cars" jointly issued by the former Ministry of Environmental Protection and the General Administration of Quality Supervision, Inspection and Quarantine (national standard GB/T27630 of the People’s Republic of China)

In the static noise test, the 2021 extremely krypton ZEEKR 001 shows excellent quietness in the car at rest, and the test result has dropped to the lowest value of the test instrument of 30dB, which can almost be isolated from the external environment. Because of the motor drive, there will be no obvious noise after the vehicle is started, and it will not cause any interference to the occupants in the vehicle.

In the air conditioning noise test, the test instrument is placed about 10cm away from the air outlet of the air conditioner, and then the air volume of the air conditioner is increased from small to large, and the noise value of the driver’s position in different gears is measured. According to the actual measurement, the air conditioning of the 2021 extremely krypton ZEEKR 001 is divided into five grades. When the highest grade is turned on, the measured noise value is 70.3dB, which is still in the tolerable range of human body and will not cause too much interference to drivers and passengers.

After actual measurement, the vibration values of the steering wheel and the front and rear seats of the 2021 pole krypton ZEEKR 001 are all zero at idle speed. However, under load, the vibration values of all the tested parts are slightly increased, but the somatosensory sensation is not obvious.

In addition, we also tested the parking radar, lighting/vision, control system, tire hub, sunroof, seat and trunk. After testing, the overall performance of the 2021 extremely krypton ZEEKR 001 has reached the level of the same class. The steering wheel and driver’s seat have a wide adjustment range, which can adapt to drivers of different heights, and the rear seat backrest also supports electric adjustment, which makes the ride comfort satisfactory. In addition, the hatchback design ensures a considerable trunk opening area. However, during the test, the expert jury found that the skylight area of the 2021 extremely krypton ZEEKR 001 was small and could not be opened, and its practicality was average. In addition, there is a big gap between the distance recently suggested by the rear radar and the experience value, so you need to pay more attention when reversing.

Second, subjective feelings

This project is evaluated subjectively by several judges according to the actual static and dynamic performance of new cars. Among them, the static aspect includes four parts: external, internal, spatial and human-computer interaction; Dynamic aspects include acceleration, braking, steering, driving experience and driving safety. Finally, the total score is given by comprehensively referring to the subjective evaluation opinions given by the judges, so as to reflect the actual performance of the new car in terms of commodity from the perspective of subjective feelings.

In the evaluation of external feelings, the 2021 model ZEEKR 001 performed well as a whole, and was highly affirmed by the expert jury in terms of lighting configuration and the convenience of opening the electric engine room. The test model is equipped with matrix full LED headlights, which have ideal illumination brightness and range, and support functions such as automatic headlights, adaptive far and near lights, and headlight delay turn-off. The opening mode of the electric engine room is very convenient. Just pull the switch twice, the hatch cover can automatically pop up, and because of the support of double hydraulic rods, the opening force is lighter.

In the internal evaluation, the 2021 ZEEKR 001 adopts the mainstream dual-screen design, and the center console only retains some commonly used function buttons. The irregularly shaped center console and the small and exquisite shift lever create a touch of luxury. In terms of materials, the center console is made of a variety of materials, the upper and lower parts are soft materials, and the special texture decoration in the middle area looks quite textured.

The 2021 ZEEKR 001 provides four USB ports, of which two USB ports in the front row are located in the central armrest box, including a TYPE-A and a TYPE-C port, and the rear USB port is located under the air outlet of the air conditioner, which is also a TYPE-A and a TYPE-C port to meet the charging requirements of different devices. Although the front central armrest cannot be moved, it can provide sufficient support for the driver’s elbow because of its considerable length and width.

In terms of ride space, the overall performance of the 2021 extremely krypton ZEEKR 001, which is positioned as a medium and large car, is satisfactory, and the leg space of the front and rear passengers is sufficient. However, due to the slip-back style, the head space performance in the back row is obviously inferior to that in the front row. In terms of storage space, there are relatively many storage spaces in the front row of the 2021 extremely krypton ZEEKR 001, and the hollow design is adopted under the central passage of the front row, which is convenient for storing large items. However, due to the narrow distance between the central passage and the seat cushion, it is a little inconvenient to take items. In addition, the front cup holder adopts cylindrical design, and a slightly larger cup/water bottle cannot be put in.

The 15.4-inch central control panel is equipped with Qualcomm Xiaolong 820AP chip +5G signal network, which runs smoothly. The UI design style of the vehicle system is simple, the operation logic is similar to that of a smart phone, and most functions are integrated in the central control panel. In terms of human-computer interaction, the intelligent voice system can not only support the opening of wake-up words, but also realize the operation without wake-up words in specific scenes, and the controllable functions of intelligent voice are also very rich, including multimedia, navigation, air conditioning, windows and skylights, which can be operated by voice. Unfortunately, voice interaction does not support continuous dialogue mode.

The 2021 Krypton ZEEKR 001 tested this time is equipped with a single motor system, with a total motor output of 200kW and a total torque of 384N·m, which is ahead of the same class. With excellent dynamic parameters, the vehicle starts and accelerates very quickly, and the adjustment of the accelerator pedal is not particularly sensitive, creating a comfortable driving atmosphere.

The test model provides three driving modes, except that the sports mode can give you a stronger sense of pushing your back, the other two modes have little intuitive difference, and even in the economic mode, overtaking can still be done easily.

In terms of braking performance, although the front section of the 2021 extreme krypton ZEEKR 001 brake pedal is soft, the actual braking force release is still relatively linear. The energy recovery system supports three-level adjustment and is equipped with a single pedal mode, which can meet the driving needs of different consumers.

Although the body length is close to 5 meters, thanks to the variable steering ratio, the vehicle steering is more flexible. The overall size of the steering wheel is moderate, while the shape is relatively thick, with relatively accurate directivity, and the control feel is excellent.

The 2021 extreme krypton ZEEKR 001 adopts the combination of the front double wishbone independent suspension and the rear multi-link independent suspension, and the overall adjustment of the suspension is biased towards comfort, which can fully filter the impact caused by the fine bumps on the road surface. However, when encountering large ups and downs, the suspension performance is somewhat "stiff" and the comfort will be slightly reduced.

The 2021 Krypton ZEEKR 001 is equipped with a comprehensive driver assistance function. ACC adaptive cruise supports intelligent car following in full speed domain, and can realize braking and automatic start, with timely system response, no sudden acceleration and braking, and a more comfortable experience. The lane departure warning system is more accurate for lane line identification. When the vehicle deviates from the driving lane, it can give feedback through sound, vibration and display, and the degree of intervention is slight, so there will be no situation of "grabbing" the steering wheel with the driver.

summary

Based on the above test results, it is concluded that the overall performance of the 2021 extreme krypton ZEEKR 001 in terms of objective data and subjective feelings has reached the expectations of the expert jury. On the objective data level, the overall performance of body technology and paint film coating thickness is excellent, but the gap treatment and coating uniformity of individual parts are not good, and the skylight lighting area and radar spacing control need to be optimized and improved. Subjectively, the 2021 ZEEKR 001 has shown extraordinary strength in lighting configuration, interior materials and human-computer interaction, but there is still room for improvement in driving comfort. On the whole, the commercial performance of the 2021 extreme krypton ZEEKR 001 is at the upstream level among the tested models of the same class.

New cars that dare to be listed on Valentine’s Day are sorry for the hard work of the staff during the Spring Festival without ordering hard goods. Looking at the price, I really don’t want to say, at least let Xiaomi car people have a restless holiday.

Dongfeng Yipai eπ007, a brand-new medium-sized new energy car with a very complicated name, is expected to make Xiaomi Automobile firmly remember that the full price of the whole system is 159,600-199,600, and the top compartment does not exceed 200,000.

You may say that the hardware of Dongfeng Yipai eπ007 can be compared with Xiaomi SU7? Then let’s count the difference between the two cars in detail.

First of all, the body data, Xiaomi su7 is 4997*1963*1455, while Dongfeng Yipai eπ007 is 4880*1895*1460.

From the data point of view, Xiaomi SU7 is indeed a big circle, but if you look at the shape, the big circle of Xiaomi SU7 should be an appearance kit.

Because the wheelbase of the two cars is 3 meters and the wheelbase is 2.915 meters, the actual use space is almost the same.

Then look at the wind resistance coefficient. The wind resistance coefficient of millet SU7 is 1.95, and that of eπ007 is 2.09. This difference only exists in the data.

Because of the acceleration of 100 kilometers, the ordinary version of Xiaomi SU7 is 5.28 seconds, while the acceleration of eπ007 is 3.9 seconds.

If it’s unfair, it’s that I used the performance of the entry-level millet SU7 to compare the acceleration performance of the top eπ007 four-wheel drive.

However, it is fair that Xiaomi has repeatedly stressed that he will not sell at such a low price of 199,000, while the price of the top eπ007 is 199,600.

If the entry-level price of Xiaomi SU7 is higher than eπ007 and the acceleration is not as good as the latter, then the 100-kilometer acceleration selling point of Xiaomi SU7 can’t support its price of over 200,000.

If we have to compare the top models of Xiaomi SU7, the data of 2.78 seconds is indeed far more than 3.9 seconds. According to Xiaomi Auto’s suggestion, the price of more than 360,000 yuan is cost-effective to support the acceleration of 1 second that users will never use.

Of course, Xiaomi SU7 has other technological selling points, but if we open the configuration table, none of the user-perceived configurations of Xiaomi SU7 exceeds eπ007.

For example, the number of cameras is 11 to 12, ultrasonic radar is 12 to 12, and millimeter wave radar is 3 to 5. Consumers can’t understand the cost gap behind the data, and they don’t want to know the specific brand models provided by suppliers. Anyway, in terms of quantity, Xiaomi SU7 is not dominant.

Such as other visible and tangible configurations, eπ007 is standard in all departments. From the extended range version of 159,600 to the four-wheel drive version of 199,600, there is little difference in the configuration table. Compared with Xiaomi SU7, consumers can’t see who has the advantage from the configuration table.

Of course, I believe that a good car can not be piled up by stacking configuration. The manufacturing cost and driving experience of Xiaomi SU7 should be higher than that of eπ007.

But for most users, this feeling is better than 2.78 seconds and 3.9 seconds of 100 kilometers acceleration. Do you want to enjoy this one-second pleasure at the cost of 360,000?

Is 3.9 seconds slow? Most traditional fuel vehicles have achieved this result without modification and weight reduction.

I’m afraid what consumers really need is the entry threshold.

In particular, the 159,600 extended range version of Dongfeng Yipai eπ007, although its acceleration is slower, has a long battery life of 1,200 kilometers, and all configurations are the same as 199,600. This is almost the positioning of Redmi automobile in rice noodle’s mind.

　　Article source: TheBund on the Bund

　　The Paris Ladies’ Ball, where the world’s famous ladies broke their heads.

　　Three China girls were selected this year.

　　Not only beauty.

　　Their brains and talents are more outstanding.

　　Not long ago, three girls from China made their appearance at the 25th Le Bal des Débutantes.

　　They are Shen Yue, the eldest daughter of Shen Jiawei, president of Chingmy Yau and Hongkong I T Group.

　　Jane Li, the eldest daughter of famous movie stars Jet Li and Nina Li Chi.

　　And Liao Minchong, the daughter of China’s famous baritone singer Liao Changyong.

　　The Paris Celebrity Ball can be said to be the most prestigious social admission ticket for the upper class. It was founded by a Frenchman, Ms. Ophélie Renouard, and only the top celebrities in the world can be invited.

　　Only the wealth of the family can not be favored by the organizing Committee. Girls must have their own talents, connotations and accomplishments, or be enthusiastic about public welfare undertakings.

　　Trump’s two daughters, despite their prominent family background, were repeatedly rejected by the organizing Committee.

　　The three China girls selected this year are all "the second generation of stars". Their parents have accumulated fame and wealth, and they have enough economic strength to give girls a good education and let them go their own way.

　　Today, let’s get to know these three "second generation" celebrities with both talent and brains.

　　01

　　　Sweet and clever: Shen Yue

　　With Chingmy Yau, the mother of the goddess star, Shen Yue’s popularity can be said to be the highest among the three China girls this year. Dad, as the president of I.T. Group, need not say much about her fashion resources.

　　When Shen Yue was still in middle school, she was photographed when she attended Ku Kui Kei’s wedding with her mother Chingmy Yau, and was praised as "the most beautiful second generation" by the Hong Kong media. It was also rumored that she would enter the entertainment circle and take over the golden age of her mother.

　　However, these remarks were quickly refuted by Chingmy Yau, who said that she didn’t want her daughter to enter the entertainment circle. Now she still focuses on her studies and doesn’t want her to grow up surrounded by the media.

　　When Shen Yue was dressed in red, she could vaguely see the shadow of her mother, Chingmy Yau, dressed in red in Gambling God 2 when she was young. She also laughed off the comparison between her and her mother in the media, and said that her mother was the most beautiful in her heart, and no one could compare with her.

　　Being a "second generation of stars" since childhood, Shen Yue said that he had to learn to avoid the paparazzi cameras since childhood, so he was afraid to go out with his friends because he didn’t want to be photographed. She also revealed in an interview that when she was a child, she wanted to go to South Korea to form a women’s group, but now she has no such idea at all.

　　Before the dance began, she frequently posted her own fitting photos on Instagram and took a sweet and lovely route as a whole.

　　At the dance, she wore Georges Hobeika pink haute couture dress and walked into the venue with British boyfriend Timon Greaves.

　　Timon Greaves also gave a deep kiss on one knee, which is the princess dream of many little girls.

　　Mother Chingmy Yau has been filming and recording the important moments of her daughter’s life.

　　Shen Yue was very interested in fashion when he was a child. He read countless fashion magazines and loved to match clothes for himself and his sister. With this gift, father Shen Jiawei intends to let his daughter take over his own business, but he still insists that she must finish college.

　　Shen Yue, who is slim now, is studying in Vancouver’s UBC, majoring in innovative writing and psychology. In her spare time, she has walked the show for her own brand izzue and frequently appeared in the front row of the show.

　　Not long ago, she also appeared on the cover of the Hong Kong version of ELLE. Although she is still studying, she has already seen her ambition for the fashion circle.

　　Being a star in the spotlight or going behind the scenes to "inherit the family business", I believe Shen Yue will have the choice to follow her heart after graduation.

　　02

　　Learn to dominate the mind: Jane Li

　　Jane Li, who has a healthy wheat complexion, is the eldest daughter of Jet Li and Nina Li Chi. She is a proper schoolmaster at Harvard University. She once had dinner with Ma Yun with her father, and the dinner was natural and graceful.

　　Jane was born and raised abroad. Not only is her English comparable to her mother tongue, but Mr. and Mrs. Jet Li also ask her to speak Chinese fluently and remember her roots.

　　As a famous star in the Chinese world, Jet Li and his children’s lives are naturally concerned. He has always encouraged his daughter to do what she wants, but he also told her to be brave and not care about the comments of netizens.

　　On Jet Li’s 50th birthday, Jane painted 999 roses for him. He was particularly moved at that time, and this painting is still set in a frame for collection.

　　He said that he and Jane get along more like friends, and the role of "tiger mother" is played by Nina Li Chi. However, he also told his daughters that not touching drugs and not looking down on life, let alone getting pregnant before graduating from college, is the principle of a father’s life for his daughters.

　　At the dance, Jane wore a Christian Dior high-definition dress, and the wine red made her look mysterious and noble.

　　In all the photos of celebrities, she still stands in position C.

　　At the dance scene, dad Jet Li was so happy that he kept taking pictures of his daughter and danced together.

　　Jane’s life with her father Jet Li is closely related to public welfare, which is a stepping stone for her to win the favor of the ladies’ ball.

　　After the Indonesian tsunami in 2004, Jet Li set up the One Foundation on Jane’s birthday, and the LOGO of the One Foundation was also selected by Jane, who was 4 years old at that time.

　　Before attending the celebrity dance, Jet Li and Ma Yun went to Africa to make a charity plan. Jane also took the initiative to ask her peers. She said that she had to go there to understand the actual situation before she could help others in a planned way.

　　Looking through Jane’s Instagram, she looks like an ordinary international student, often posting photos with classmates and friends.

　　In the future, Jane said that she would help others as much as possible like her father and continue to carry forward charity. Bund Jun likes Jane’s confident and sunny smile best. Please keep smiling like this.

　　03

　　Touching voice: Liao Minchong

　　Before this celebrity dance, you probably didn’t know Liao Minchong’s name, but you must have heard the song of her father, Liao Changyong, the "world’s first Chinese baritone". Since this year, Liao Changyong has also been the dean of the Shanghai Conservatory of Music.

　　From an early age, Liao Minchong showed his extraordinary musical talent. At the age of 10, he began to perform on CCTV with his father, and often "grabbed" his father’s limelight in activities.

　　When celebrating the 90th anniversary of the founding of the Party, Liao Changyong and Liao Minchong sang "Sing a Folk Song for the Party" with their father and daughter, which surprised the audience.

　　The family background of a musical family and the experience of performing frequently when she was young made Liao Minchong pay attention to the celebrity dance. Because her father was busy with work, she went to Paris with her mother.

　　Like many celebrity families, Liao Changyong and his wife want to live an ordinary life, but they have always protected their daughter well and kept her from doing anything other than going to school and singing.

　　Liao Minchong, who is still a bit childish, may be the girl who came to Paris in the cheapest outfit. Her mother said that what she usually wears most is sportswear bought online for tens of dollars. She thinks that clothes just cover her body, so there is no need to be so extravagant.

　　At the dance, she wore Guo Pei’s gray-purple high-cut dress and pretended to be serious with her partner for another second.

　　Liao Minchong is only 17 years old this year, the youngest of the three girls in China. She is still in a high school in Shanghai, and you can even meet her in the iapm shopping mall-just like meeting an ordinary high school student.

　　As of press time, there are only 209 fans on her Instagram, and a total of 5 pictures have been sent. Bund Jun only confirmed that this is not a counterfeiter by interacting with her message from Shen Yue.

　　Liao Minchong is still in high school. In the future, she is likely to use her expertise to study music, and she is looking forward to her future development.

　　In recent years, more and more China/Chinese celebrities have been invited to the Parisian Celebrity Ball.

　　Last year, I.M. Pei’s granddaughter Anna Pei attended the dance.

　　Yao Anna, daughter of Ren Zhengfei, president of Huawei Group.

　　Angel Lee, daughter of Li Zhikang, general manager of PCG Group in Hong Kong.

　　These Chinese girls are entrepreneurs or the "second generation of stars". They let the world see the brains and talents of the younger generation of women in China, and they also tell the world that although they have a prominent family background and outstanding appearance, good resources and education give them a smart and sexy mind, which others can never imitate.

　　We can’t help but look forward to it. Which China celebrities will attend this dance next year?

On June 24th, a Weibo by A Leng, the former anchor of Mo Mo, caused quite a stir in the live broadcast field. After a two-month hiatus, A Leng announced his return to his fans and will join DouYu.

heavely sound+Versatile and sweet girl with huge fans

As one of the most popular anchors of Momo, A Leng earned an annual income of 16 million yuan in 2016, and even created a miracle in the live broadcast industry that was rewarded with 30 million yuan in eight months. She is comparable to a first-line star and is a well-deserved sister of Momo. After graduating from a famous university, she also went to teach at the Confucius Institute in the United States in 2014. Not only did she get excellent grades, but A Leng also had an unusual talent in playing musical instruments. Both erhu and guitar won prizes in the competition.

A Leng looks sweet and has a voice that surprises people. In the colorful metropolis, she did not choose to go with the flow, refused to rely on her face value, and attracted a large number of diehard fans with her hard work and sincere singing. In the live broadcast world, A Leng is known as "online celebrity Clean Stream" and "talented female anchor". Compared with other female anchors in online celebrity, A Leng’s route is obviously different from theirs, with outstanding temperament, elegant clothes, cordial communication with fans, and singing one song after another. Just like this, A Leng’s live broadcast received a flood of praise, and more and more people began to pay attention to it.

High-quality platform holds hands with popular anchor DouYu and adds the top singer.

It is understood that A Leng’s first test of water in Betta attracted people to watch. On the day of registration, there were even more local tyrants who brushed gifts with black screens, which once made A Leng advance to the fourth place in the Betta anchor’s earnings weekly list before broadcasting. Interestingly, the area where A Leng lives in Betta is actually the League of Legends game area. A Leng’s strong joining will pose no small threat to Ti mo Feng, a betta sister in the League of Legends area, and Chen Yifa, a sweet singer.

It is understood that Ti mo Feng and Chen Yifa have 3.6 million and 2.3 million fans in Weibo, respectively, but there is still a certain distance between Alang’s 120,000 Weibo fans and the two major anchors. From this set of data, we can easily see that betta fish plays an important role in it, and the platform with wider coverage and stronger influence will greatly enhance the popularity of the anchor. I believe that the growth rate of the number of fans in Weibo will also become one of the concerns after Alang enters Betta.

The anchor camp shuffled and reorganizedBetting platform becomes the biggest winner

With the rapid development of the live broadcast industry, the participation of the whole people has become an indisputable fact. Under the hot situation of live broadcast, serious homogenization is rampant. If we want to fight our way out in the homogeneous industry, we must develop the platform competitiveness in an all-round way from multiple dimensions. For the live broadcast platform, it has become the core competitiveness to build a live broadcast platform by leading users and content anchors. The strong joining of Alun this time, its own strong flow will definitely bring a new round of "bombing" to Betta.

Ah Leng’s joining may not come as a surprise to the water lovers of fighting fish. Before Ah Leng, there was a girl named "Natto", a secondary oxygen girl, who was called bilibili’s first sister, who settled in fighting fish. With the birth of online celebrity’s economy, the competition of platforms for anchors is becoming increasingly fierce, but more and more anchors pay more attention to the platform quality and development prospects. Known by the industry as "the Whampoa Military Academy in the anchor field", after a group of anchors, such as Fu, Ti mo Feng and Yifa Chen, have grown into first-line online celebrity, the addition of A Leng has also started a new round of reshuffle and reorganization of the anchor camp in the industry, and Betta has gradually become the biggest winner in the live broadcast field with its strong anchor lineup and high-quality content. Today, with the rapid development of live broadcast platforms, more and more anchors will choose platforms with better user base and broader development prospects. It is not surprising that fighting fish will have more fresh blood injected.

It is reported that A Leng will start broadcasting in Betta at 21:00 on the evening of 27th, and we will wait and see what surprises she will bring us.

　　There are many online celebrities in Tik Tok, and many friends want to know who are the hottest online celebrity in Tik Tok. The following PConline Xiaobian brings you the inventory of the hottest online celebrity in Tik Tok. Come and have a look!

　　Tik Tok’s hottest online celebrity inventory

　　1. Degula K.

　　Her real name is Dai Jiali, a young lady born in 1996. She should be from the northeast. Judging from her usual dress and daily life, her family conditions should be good. At present, when it comes to the hottest people in Tik Tok, one of them must be Degula K. Even if you don’t know the name, I believe you must have seen her hip-hop dance. At present, it has won tens of millions of praises and played more than 100 million times. It can be said that it is very popular in Tik Tok!

　　2. Lige o2o

　　The girl’s version of "singing in a different way" was sung by "Lige o3o", and many people took her song to make BGM, which was very popular. Then I also sent a video like this, and now it has millions of likes.

　　3. Fei Qiming

　　At the beginning, it was broadcast live on Yingke, and there was a wave of fans at that time. Later, it moved to Tik Tok to rely on a "If your ex-boyfriend and your current boyfriend fell into the water at the same time, would you like me to be your boyfriend?" "The frequency of visual annoyance quickly became popular. He is now developing from online celebrity to a star and has received a TV series. Do you expect it?

　　4: Liu Erdou

　　A talking cat often "sings" and "talks". Watching its video is like watching an interesting film. It is almost perfect. Because it is the image of a cat, it also attracts the attention of many cat lovers.

　　5. Little brother selling Turkish ice cream

　　The flexible technique makes you puzzled, and it is difficult to eat an ice cream. Some netizens teased: I took his ice cream for 10 minutes and he took my money for half an hour. Some netizens ridiculed: I open a knife seller next to this store, and the business is definitely good!

　　6. Ren Qing ‘an

　　An old man detonated Tik Tok. He was Ren Qing ‘an, a handsome old man. Originally, vibrato video was one of the popular short video softwares, but the appearance of Ren Qing ‘an made fans crazy. Many fans would pay attention to who Ren Qing ‘an had paid attention to, and they were happy and showed special unity.

　　7. Tik Tok is gentle

　　On Tik Tok, there is a young lady named Wen Wan, who has both talents and looks. She made a video that reminds her that she is not spicy. It is used as dynamic wallpaper by many people. 17-year-old Wen Wan looks quite mature, temperamental and charming, and she feels beautiful and unreal from the video.

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn to control ourselves, learn to self-channel, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)

　　Cctv news(Reporter Wang Xiaoying) Nanyin, also known as "Xianguan", is one of the oldest existing kinds of music in China. It came from the Central Plains to southern Fujian, and has preserved the traditional and ancient folk singing methods before the Tang Dynasty, singing classics in Minnan, and is called the "living fossil" of music culture.

　　Founded in 1954, Xiamen South Orchestra is one of the only two professional performing groups of Nanyin in China. In recent years, Nanyin has made great efforts to innovate and cultivate talents, and a group of post-90 s and even post-95 s students have participated, which has given Nanyin a new "voice" machine.

Nanyin oratorio "Jin Shi Yin"

　　Compilation of reference books and promotion of Nanyin’s first computer-generated scale edition published at the end of the year.

The score of Nanyin Gongchi Score, which was independently developed by the South Orchestra, was played by computer scoring software.

　　Xiamen South Orchestra is located in the west gate of Sun Yat-sen Park, a historic building with southern Fujian classical garden style — — — In "Nanyin Pavilion", its predecessor was Xiamen Jinfengnan Orchestra.

　　Mr. Ji Jingmu, the first head of the Southern Orchestra, was highly accomplished and was praised as a "great master" and a "master of southern music" by the southern music circles at home and abroad. During his lifetime, he compiled more than 500 pieces of traditional southern music and created many new pieces, among which the instrumental music "Fishing Songs in the Bohai Sea" jointly created by colleagues in the music industry was praised as the fourteenth set of southern music.

　　Thanks to the guidance of Ji Jingmu, Bai Hou, Ren Qingshui, Bai Lihua, Lin Yuyan and other famous teachers, Nanle Troupe not only abides by the previous law, but also dares to innovate, forming a unique artistic style. In terms of instrumental performance, Xiamen South Orchestra pays attention to the tacit cooperation between musicians, especially the skill of playing the flute string in the cave, which is highly respected in the southern music circle; In singing, it pays attention to "emphasizing rhyme over lightness" and "clear pronunciation and mellow voice", which has been praised by southern music circles at home and abroad for decades.

　　In recent years, the Southern Orchestra has adhered to the road of attaching equal importance to inheritance and innovation. On the one hand, it has continuously excavated and sorted out traditional tracks, on the other hand, it has actively created Nanyin masterpieces and actively participated in various national art competitions, winning awards frequently.

　　In 2010, Nanyin’s Gathering in Baodao won the program award of "Peony Award, the highest award of China Quyi", becoming the only play in Fujian Province and one of the five in China that won this honor.

　　Yang Xueli, head of Xiamen Nanyin Orchestra, introduced that since 2015, Nanyin Orchestra has started the data rescue and protection plan, and edited and published the Selected Works of Nanyin Ancient Music by using the self-developed Nanyin Gongchi notation computer scoring software. This selection is the first in Xiamen Nanyin community and the first Nanyin score in Xiamen, which has become an indispensable reference book for Nanyin lovers, providing a more detailed Nanyin reference book for Nanyin practitioners and enthusiasts, and standardizing the singing scores of Xiamen schools. At present, they are editing and proofreading Xiamen’s first computer-generated version of the Complete Works of Nanyin Finger Spectrum, which is expected to be published by the end of this year.

　　After 90, students joined the new "sound" machine that glowed with Nanyin.

Xu Dani on the stage

　　Born in 1996, Xu Dani was influenced by her aunt who sang Nanyin. She entered Xiamen Art School at the age of 15 in 2011 and began to try to learn Nanyin.

　　"Although Nanyin is sung in Minnan, she can speak Minnan and may not be able to sing Nanyin." Xu Dani said that it was difficult to learn at first, and the pronunciation and articulation were very demanding, especially it was difficult to adapt to the slow rhythm of Nanyin.

　　Yang Xueli introduced that Nanyin really pays attention to articulation, and its tunes are euphemistic, simple and elegant.

　　Many gestures and movements of Nanyin are delicate and exquisite. The longer the contact, the more beautiful it feels, and the slow performance rhythm of Nanyin as a whole is easy to calm people down. After studying, Xu Dani fell in love with Nanyin. In 2014, she began to perform on stage.

　　In order to cultivate talents, Nanle Orchestra and Xiamen Art School jointly run a school, and sent old masters and top teachers to participate in Nanyin professional teaching. There were 17 students studying with Xu Dani, and these post-90 s students also injected new vitality into Nanle Orchestra.

　　"In the past, the performance form of Nanyin was relatively simple, such as four stations and one singing." Xu Dani said that their new students, on the basis of the original, asked the master to innovate. At present, many popular elements have been added to the repertoire, such as accompaniment chorus, percussion and other Chinese and Western instruments.

　　Although she excels in some tracks, Xu Dani still feels that compared with the old masters, she has only learned a little, especially the most difficult part of Nanyin’s singing.

　　Yang Xueli told reporters that the new batch of post-90s or even post-90s students is actually very surprising. They have excellent skills and stick to the tradition. Many of them have made their mark in national, provincial and municipal events and made great achievements.

　　Go out of "Nanyin Pavilion" and fly overseas.

Nanyin’s performance "Gathering in Treasure Island" won the program award of the sixth China Quyi "Peony Award".

　　In order to let more people know about Nanyin, the Southern Orchestra took the initiative to perform in the campus and community, and will perform free of charge at Nanyin Pavilion on Sunday for the public to watch.

　　Yang Xueli introduced that the Southern Orchestra regularly organizes Nanyin training classes and Nanyin summer camps jointly with Nanyin Society and primary and secondary schools in Xiamen, or sends outstanding Nanyin performers into schools and communities to give lectures, and holds a session of Xiamen Nanyin Singing Competition every year, which has been held for 19 times so far, cultivating a group of new people, creating and producing a number of new works, and reviving Nanyin.

　　Nanyin is widely spread in Hongkong, Macau and Southeast Asian countries where Minnan people live, especially in Taiwan Province. Because of this, Nanyin is endowed with a special historical mission and will play an irreplaceable role in promoting cross-strait artistic exchanges, enhancing cross-strait cultural identity and maintaining cross-strait emotional ties.

　　On behalf of Xiamen City, Xiamen South Orchestra went to Taiwan to participate in the "Fujian Cultural Treasure Island Campus Tour — — Nanyin enters the campus "activity, and enters 11 colleges and universities in Taiwan Province to promote performances.

　　In recent years, the Southern Orchestra has been invited to visit the Philippines, Singapore, Japan, France, New Zealand, the Czech Republic, Hong Kong, Macao and Taiwan and other countries and regions, actively carrying out foreign art exchange performances, and promoting China’s excellent traditional culture to the world through the international stage, so that people can further understand the value and charm of Nanyin, a world heritage.

　　Although the state explicitly prohibits it, there are still a large number of tobacco advertisements on the Internet and they are more hidden. Yesterday, Beijing CDC released the monitoring results of Internet impact data in China in 2018. The Internet platform with many young users and relatively lack of supervision has become the hardest hit area of tobacco marketing. In addition, in some lifestyle sharing apps with the slogan of "finding a better life", there are also a lot of tobacco marketing information for women. According to a survey conducted by Beijing Youth Daily reporter, there are more than 90,000 pieces of marketing information related to "cigarettes" only on the "Little Red Book" APP, and most of these information are developed in the form of "evaluation" and "planting grass", which has attracted a lot of readers’ attention.

　　issue

　　Nearly 15% of the Internet tobacco advertisements are flooding, playing a "feeling card"

　　According to the "Monitoring Report on Internet Tobacco Marketing Data in 2018" issued by the Municipal Center for Disease Control and Prevention, from January to June 2018, a total of 51,892 pieces of information related to tobacco advertisements and promotions, 7,289 pieces of tobacco news and 47,304 pieces of discussion by smokers were captured. Among the information related to tobacco advertising and promotion, tobacco agents have the most sales information, accounting for 39,507, accounting for 76.13%; 1959 pieces of tobacco purchasing sales information, accounting for 3.78%; 1977 tobacco advertising messages, accounting for 3.81%; There are 265 pieces of tobacco sponsorship information, accounting for 0.51% of the total.

　　Zeng Xiaoyu, deputy director of Beijing CDC, said that at present, men are still the main consumers of cigarettes in China, but on the Internet platform, women and teenagers are becoming the main targets of tobacco marketing information. The monitoring found that there are a lot of tobacco marketing information (2051 articles) on some shopping guide sharing platforms mainly for women, and on these life sharing platforms, female users account for about 70%. Besides "smoking" and "smoking", "exploding beads", "fine branches" and "loving happiness" have also become the most popular keywords for women to discuss.

　　At the same time, the Internet platform with many young users and relatively lack of supervision has also become the hardest hit area of tobacco marketing. Among the 14 monitored online platforms, the most information about tobacco advertisements and promotions was captured from Weibo, accounting for 42,834 pieces, accounting for 82.54%. On March 15th, 2019, Sina Weibo Data Center released the latest "2018 Weibo User Development Report", which showed that young users aged 18-30 accounted for 75% of users of Weibo platform. It can be seen that women and teenagers are becoming the main targets of tobacco marketing information.

　　The Interim Measures for the Administration of Internet Advertising clearly stipulates that it is forbidden to use the Internet to publish tobacco advertisements. However, with the rapid development of Internet industry and the change of Internet communication mode, tobacco online marketing still exists in large numbers. It is worth mentioning that, compared with traditional advertising forms, tobacco marketing information on the Internet platform is more embedded in a soft way, which is more concealed.

　　The reporter of Beiqing Daily noticed that a large number of soft information and pseudo-scientific information related to tobacco advertisements and promotions were found in this monitoring. Among them, 7766 pieces of sentimental soft text information were captured, accounting for 14.97%. These sentimental soft articles spread tobacco information, beautify smoking behavior and enhance public recognition of tobacco brands by exaggerating the relationship between tobacco and love, friendship and affection.

　　At the same time, this monitoring also captured 418 pieces of tobacco-related pseudo-scientific information, spreading pseudo-scientific information contrary to science, so as to strengthen brand awareness and attract more potential customers. These hidden advertising messages will bring difficulties and challenges to the supervision work of relevant departments.

　　survey

　　The "planting grass" tobacco-related soft text on APP attracts a large number of female users’ attention.

　　According to a survey conducted by the reporter of Beiqing Daily, there are many tobacco marketing articles in some apps that are mainly female users and were originally used for "lifestyle sharing" and "planting grass", which achieve the purpose of "advertising" through soft communication and mainly promote "cigarettes suitable for women".

　　On an APP called "Little Red Book", the reporter entered the word "smoke" to search, and the page suggested that there were 95,000 "notes". The second keyword was "Ms" and the third was "female smoke". The topic recommended on this page is "E-cigarette". After clicking in, there are 2,656 notes in the topic of "E-cigarette", with a total of 4.916 million views. Search for "ladies’ cigarettes" and you can see 6848 notes. Just open one of them, and you will see that these articles are all tobacco information displayed in the form of "evaluation" and "experience report". And this kind of "planting grass" that doesn’t look like an advertisement has attracted the attention of many readers.

　　For example, there is an article titled "Hard-core Young Electronic Cigarette, Rejecting Secondhand Smoke" on the home page. I thought it was to discourage smoking, but after opening it, I introduced an electronic cigarette product. Another article is entitled "Girl’s Heart | I’ve been thinking for a long time whether to buy XXX or not, so I’ll share my evaluation with you". At the beginning of the article, I wrote: "Smoking is harmful to health", and then I introduced a cigarette in more than 1,000 words, which won 4,168 likes and 698 comments, and 4,837 users collected this article. The first comment reads: "A non-smoker has carefully read every word!"

　　"This soft implant is hidden, not in the traditional sense ‘ Advertising ’ But in fact, it is still for the purpose of advertising. Many publishers are behind tobacco marketing agencies. " A staff member who has been engaged in tobacco control public welfare for a long time told the reporter of Beiqing Daily, "And these lifestyles share APP, and the main target is women, and women have become the main target of tobacco online marketing."

　　The reporter of Beiqing Daily learned that in 2016, China issued the Interim Measures for the Administration of Internet Advertising, which prohibited the use of the Internet to publish tobacco advertisements. Previously, Article 13 of the WHO Framework Convention on Tobacco Control stated that tobacco advertising, promotion and sponsorship were completely prohibited. The newly revised Advertising Law of People’s Republic of China (PRC) in 2015 also clearly stipulates that "it is forbidden to publish tobacco advertisements in mass media or public places, public transport and outdoors; It is forbidden to send any form of tobacco advertisements to minors. "

　　respond

　　Continue to monitor tobacco marketing information and deal with suspected offenders.

　　The reporter of Beiqing Daily learned that this Internet tobacco marketing data monitoring was jointly carried out by the Beijing Center for Disease Control and Prevention and the Social Media Research Center of Peking University New Media Research Institute. The monitoring adopts the technology of automatic keyword recognition by web crawler, and conducts a preliminary investigation and research on the advertising and promotion release status of some tobacco enterprises on the Internet in China. The monitoring time is from January 1 to June 30, 2018, mainly from four aspects: the number of tobacco advertising and promotion information released, the characteristics and new trends of tobacco advertising and promotion information on various network platforms, the case analysis of typical online tobacco advertising and services, and the characteristics of tobacco information publishers. After three rounds of argumentation by tobacco control industry experts, legal experts, market supervision experts and network management experts, the information is classified, judged and prevention and control measures are sorted out, with a view to providing help for tobacco marketing information supervision on the Internet platform in China.

　　The Beijing Center for Disease Control and Prevention said that the next step will be to conduct in-depth research from the following three aspects to provide a basis for purifying China’s Internet tobacco control environment: First, continue to monitor the Internet tobacco marketing situation, dig deep into monitoring data, collect typical cases, and publish monitoring results regularly; Second, strengthen the cooperation of relevant government departments, screen typical cases, and submit cases suspected of violating the Advertising Law to relevant departments for handling; The third is to organize experts to sort out and refute pseudo-scientific information, make full use of the Internet to strengthen tobacco control education and legal education for the public, mobilize social supervision forces, and purify the Internet environment.

　　Text/Beijing Youth Daily reporter Zhang Xiaomei