There are 95,000 soft articles in the "Little Red Book" "APP, which is flooded with tobacco advertisements on the Internet.

  Although the state explicitly prohibits it, there are still a large number of tobacco advertisements on the Internet and they are more hidden. Yesterday, Beijing CDC released the monitoring results of Internet impact data in China in 2018. The Internet platform with many young users and relatively lack of supervision has become the hardest hit area of tobacco marketing. In addition, in some lifestyle sharing apps with the slogan of "finding a better life", there are also a lot of tobacco marketing information for women. According to a survey conducted by Beijing Youth Daily reporter, there are more than 90,000 pieces of marketing information related to "cigarettes" only on the "Little Red Book" APP, and most of these information are developed in the form of "evaluation" and "planting grass", which has attracted a lot of readers’ attention.

  issue

  Nearly 15% of the Internet tobacco advertisements are flooding, playing a "feeling card"

  According to the "Monitoring Report on Internet Tobacco Marketing Data in 2018" issued by the Municipal Center for Disease Control and Prevention, from January to June 2018, a total of 51,892 pieces of information related to tobacco advertisements and promotions, 7,289 pieces of tobacco news and 47,304 pieces of discussion by smokers were captured. Among the information related to tobacco advertising and promotion, tobacco agents have the most sales information, accounting for 39,507, accounting for 76.13%; 1959 pieces of tobacco purchasing sales information, accounting for 3.78%; 1977 tobacco advertising messages, accounting for 3.81%; There are 265 pieces of tobacco sponsorship information, accounting for 0.51% of the total.

  Zeng Xiaoyu, deputy director of Beijing CDC, said that at present, men are still the main consumers of cigarettes in China, but on the Internet platform, women and teenagers are becoming the main targets of tobacco marketing information. The monitoring found that there are a lot of tobacco marketing information (2051 articles) on some shopping guide sharing platforms mainly for women, and on these life sharing platforms, female users account for about 70%. Besides "smoking" and "smoking", "exploding beads", "fine branches" and "loving happiness" have also become the most popular keywords for women to discuss.

  At the same time, the Internet platform with many young users and relatively lack of supervision has also become the hardest hit area of tobacco marketing. Among the 14 monitored online platforms, the most information about tobacco advertisements and promotions was captured from Weibo, accounting for 42,834 pieces, accounting for 82.54%. On March 15th, 2019, Sina Weibo Data Center released the latest "2018 Weibo User Development Report", which showed that young users aged 18-30 accounted for 75% of users of Weibo platform. It can be seen that women and teenagers are becoming the main targets of tobacco marketing information.

  The Interim Measures for the Administration of Internet Advertising clearly stipulates that it is forbidden to use the Internet to publish tobacco advertisements. However, with the rapid development of Internet industry and the change of Internet communication mode, tobacco online marketing still exists in large numbers. It is worth mentioning that, compared with traditional advertising forms, tobacco marketing information on the Internet platform is more embedded in a soft way, which is more concealed.

  The reporter of Beiqing Daily noticed that a large number of soft information and pseudo-scientific information related to tobacco advertisements and promotions were found in this monitoring. Among them, 7766 pieces of sentimental soft text information were captured, accounting for 14.97%. These sentimental soft articles spread tobacco information, beautify smoking behavior and enhance public recognition of tobacco brands by exaggerating the relationship between tobacco and love, friendship and affection.

  At the same time, this monitoring also captured 418 pieces of tobacco-related pseudo-scientific information, spreading pseudo-scientific information contrary to science, so as to strengthen brand awareness and attract more potential customers. These hidden advertising messages will bring difficulties and challenges to the supervision work of relevant departments.

  survey

  The "planting grass" tobacco-related soft text on APP attracts a large number of female users’ attention.

  According to a survey conducted by the reporter of Beiqing Daily, there are many tobacco marketing articles in some apps that are mainly female users and were originally used for "lifestyle sharing" and "planting grass", which achieve the purpose of "advertising" through soft communication and mainly promote "cigarettes suitable for women".

  On an APP called "Little Red Book", the reporter entered the word "smoke" to search, and the page suggested that there were 95,000 "notes". The second keyword was "Ms" and the third was "female smoke". The topic recommended on this page is "E-cigarette". After clicking in, there are 2,656 notes in the topic of "E-cigarette", with a total of 4.916 million views. Search for "ladies’ cigarettes" and you can see 6848 notes. Just open one of them, and you will see that these articles are all tobacco information displayed in the form of "evaluation" and "experience report". And this kind of "planting grass" that doesn’t look like an advertisement has attracted the attention of many readers.

  For example, there is an article titled "Hard-core Young Electronic Cigarette, Rejecting Secondhand Smoke" on the home page. I thought it was to discourage smoking, but after opening it, I introduced an electronic cigarette product. Another article is entitled "Girl’s Heart | I’ve been thinking for a long time whether to buy XXX or not, so I’ll share my evaluation with you". At the beginning of the article, I wrote: "Smoking is harmful to health", and then I introduced a cigarette in more than 1,000 words, which won 4,168 likes and 698 comments, and 4,837 users collected this article. The first comment reads: "A non-smoker has carefully read every word!"

  "This soft implant is hidden, not in the traditional sense ‘ Advertising ’ But in fact, it is still for the purpose of advertising. Many publishers are behind tobacco marketing agencies. " A staff member who has been engaged in tobacco control public welfare for a long time told the reporter of Beiqing Daily, "And these lifestyles share APP, and the main target is women, and women have become the main target of tobacco online marketing."

  The reporter of Beiqing Daily learned that in 2016, China issued the Interim Measures for the Administration of Internet Advertising, which prohibited the use of the Internet to publish tobacco advertisements. Previously, Article 13 of the WHO Framework Convention on Tobacco Control stated that tobacco advertising, promotion and sponsorship were completely prohibited. The newly revised Advertising Law of People’s Republic of China (PRC) in 2015 also clearly stipulates that "it is forbidden to publish tobacco advertisements in mass media or public places, public transport and outdoors; It is forbidden to send any form of tobacco advertisements to minors. "

  respond

  Continue to monitor tobacco marketing information and deal with suspected offenders.

  The reporter of Beiqing Daily learned that this Internet tobacco marketing data monitoring was jointly carried out by the Beijing Center for Disease Control and Prevention and the Social Media Research Center of Peking University New Media Research Institute. The monitoring adopts the technology of automatic keyword recognition by web crawler, and conducts a preliminary investigation and research on the advertising and promotion release status of some tobacco enterprises on the Internet in China. The monitoring time is from January 1 to June 30, 2018, mainly from four aspects: the number of tobacco advertising and promotion information released, the characteristics and new trends of tobacco advertising and promotion information on various network platforms, the case analysis of typical online tobacco advertising and services, and the characteristics of tobacco information publishers. After three rounds of argumentation by tobacco control industry experts, legal experts, market supervision experts and network management experts, the information is classified, judged and prevention and control measures are sorted out, with a view to providing help for tobacco marketing information supervision on the Internet platform in China.

  The Beijing Center for Disease Control and Prevention said that the next step will be to conduct in-depth research from the following three aspects to provide a basis for purifying China’s Internet tobacco control environment: First, continue to monitor the Internet tobacco marketing situation, dig deep into monitoring data, collect typical cases, and publish monitoring results regularly; Second, strengthen the cooperation of relevant government departments, screen typical cases, and submit cases suspected of violating the Advertising Law to relevant departments for handling; The third is to organize experts to sort out and refute pseudo-scientific information, make full use of the Internet to strengthen tobacco control education and legal education for the public, mobilize social supervision forces, and purify the Internet environment.

  Text/Beijing Youth Daily reporter Zhang Xiaomei

The Central Radio and Television General Station and Tik Tok Group started the strategic cooperation of live broadcast of the 2022 FIFA World Cup Qatar 2022 Games.

  On June 21st, China Central Radio and Television Station and Tik Tok Group jointly held a cloud release event, announcing that Tik Tok Group will become the right-holding broadcaster in FIFA World Cup Qatar 2022 in 2022 and the strategic partner of CCTV’s live broadcast. Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, and Zhang Nan, CEO of Tik Tok Group, delivered speeches online and jointly launched the cooperation between the two parties.

  Peng Jianming said in his speech that football is known as "the world’s first sport" and the World Cup is the top feast of this first sport, attracting the largest audience. CCTV has the exclusive TV and new media copyright and sub-licensing rights of FIFA World Cup Qatar 2022 in Chinese mainland in 2022. In order to ensure the broadcast quality and picture effect of this World Cup, CCTV will give full play to its strong ability and advantages in producing sports events, not only will it set up a special World Cup program production and broadcasting area in the International Broadcasting Center in front of Doha, A location studio will be built in Wachoff Square, which embodies rich regional characteristics, and the research and application achievements of new technologies such as 5G, 4K/8K, AI and big data will be fully utilized to realize the best viewing experience of the World Cup. Headquarters and Tik Tok Group have strong complementary advantages in copyright cooperation and new media communication. On the basis of good cooperation in the past, FIFA World Cup Qatar 2022 in 2022 has created a new opportunity for cooperation between us, enabling us to join hands to jointly create and explore new cooperation modes and technical means, and jointly achieve better new media communication effects and greater social benefits. I believe that through the establishment of ties and close cooperation, we will be able to stimulate more innovations and breakthroughs in the coverage of the World Cup and fully release the infinite charm of this top-level event!

  Zhang Nan said in his speech that Tik Tok has become a favorite product for many sports fans. Whether it is the live broadcast of sports events, the re-creation of sports videos, or the knowledge sharing of fitness experts, the sports ecology in Tik Tok is getting richer and richer. For the upcoming World Cup, Tik Tok, like everyone else, is full of expectations, and will work closely with the reception desk to enrich everyone’s live broadcast experience by creating more interactive forms that are loved and creative, and present a wonderful and unforgettable World Cup feast for everyone.

  Cao Yi, director of the Sports Youth Program Center of the Headquarters, Huang Ruigang, chairman and general manager of Zhongguang Film and Television Satellite Co., Ltd., Daniel lee, deputy director of the Sports Youth Program Center of the Headquarters, Yu Qin, deputy convener of the Audiovisual New Media Center of the Headquarters, Tashi Dhondup, Yu Xiaoqing and Xu Lijun, vice president of Tik Tok Group, Lang Fengwei, general manager of media cooperation of Tik Tok Group, Xu Yilong, general manager of Tik Tok Group Information Center, Shi Qiong, head of sports business of Tik Tok Group, and Ye Jueming Online.

Countdown to 2023 Chengdu Auto Show: Nearly 1,600 vehicles from 129 brands participated in the exhibition and set up a new energy "special hall".

        Our reporter Gong Mengze

        On August 15th, the press conference of the 26th Chengdu International Automobile Exhibition was held in Beijing. At the press conference, Liu Guoliang, managing director of Hannover Milan Exhibition (Shanghai) Co., Ltd., said that this year’s Chengdu International Auto Show will be held in West China International Expo City on August 25th. By then, 129 automobile brands, including German, American, legal, Japanese, Korean, joint venture and independent, and nearly 1,600 world premiere, debut and hot-selling explosive models will gather in Chengdu.

        According to Wu Wenzhen, deputy general manager of Hannover Milan Exhibition (Shanghai) Co., Ltd., this year’s Chengdu International Auto Show will be held for 10 days with the theme of "Enjoying Rongcheng with Wisdom and Seeing the Future". Among them, August 25th is Media Day, and August 26th & mdash; The 27th is Professional Audience Day, and August 28th-September 3rd is General Audience Day. This auto show is jointly sponsored by Chengdu Municipal People’s Government and China Council for the Promotion of International Trade Automobile Industry Branch, and jointly undertaken by Chengdu Expo Bureau, Chengdu Economic and Technological Development Zone Management Committee, Chengdu Century City Exhibition Group Co., Ltd., Hannover Milan Exhibition (Shanghai) Co., Ltd. and Sichuan Provincial Committee of China Council for the Promotion of International Trade.

        As the "wind vane" of the central and western auto markets, Chengdu International Auto Show will bring a "profit-making" combination boxing to all auto brand manufacturers and dealers this year, so as to speed up recovery and boost consumption and stimulate market vitality. In order to create a good car buying atmosphere at the exhibition, promote on-site sales and release consumption kinetic energy, brand manufacturers participating in this year’s Chengdu International Auto Show will bring exclusive car buying discounts at the auto show; On this basis, major dealers will also carry out activities such as cash deduction, purchase tax reduction and exemption, high-value oil cards, free mileage, and worry-free maintenance and warranty to help upgrade consumption.

        In the face of increasingly fierce competition, the popularity of new energy vehicles remains high. According to the data of China Association of Automobile Manufacturers, as of July this year, the cumulative production of new energy vehicles in China has exceeded 20 million. As one of the protagonists of this year’s Chengdu International Auto Show, Hall 10 and Hall 11, where new energy brands are concentrated, will become "special pavilions" for new energy, and new energy vehicle enterprises headed by new forces of building cars will start a competition between technology and strength. Ideality, Weilai, Tucki, Zero Run, Lantu, Gaohe, Extreme Krypton, Zhiji, Aouita, Euler, Extreme Fox, Nezha, AITO, Ai ‘an, Deep Blue, Haobo, Yuanhang and other brands will bring their heavy models to this auto show.

        According to incomplete statistics, at this year’s Chengdu International Auto Show, Zhiji’s brand-new pure electric medium and large SUV and LS6 equipped with 800V fast charging system will usher in the first launch; The polar fox will build the first "parent-child paradise" with the theme of car brand scene, and the koala of smart parent-child car will start pre-sale; Yuanhang Y6 and Yuanhang H8 were officially listed; The whole system comes standard with the second-generation NT intelligent wing door and the high-speed HiPhiY with full-speed active rear wheel steering, which is unveiled as an open-top spacecraft. Extreme Krypton and Song Art Museum jointly build the "Extreme Krypton Art Museum", and the whole product lineup includes extreme Krypton 001-009 and the brand-new X model.

        At the same time, luxury brands such as BMW, Mercedes-Benz, Audi, Lexus, Lincoln, Jaguar Land Rover, Cadillac, Volvo, Janice and finidi will also gather at this year’s Chengdu International Auto Show. Among them, the JYNISES G90 will be listed during the Chengdu International Auto Show; Mercedes-Benz will launch a fierce offensive with the product matrix of "two lines of oil and electricity" to maintain its competitiveness in the high-end luxury market; Jidu Automobile will display automobile robots equipped with high-order intelligent assisted driving in urban scenes; As a luxury electric off-road brand launched by Dongfeng Group, the warrior who participated in the exhibition for the first time will "kick the pavilion" with a powerful and domineering style and a strong mecha style.

        "Made in China" car companies at home — — China FAW, Dongfeng Motor, Changan Automobile, SAIC, Guangzhou Automobile Group, Chery Automobile, Geely Group, Great Wall Motor, BYD, Universiade Automobile, etc. will also show their muscles. The new BJ40 of BAIC will be pre-sold at the auto show; Chery Group will bring its four brands of Chery, Xingtu, Jietu and iCAR to the stage.

        In terms of joint venture car companies, Volkswagen, Peugeot, Citroen, Buick, Chevrolet, Ford, Toyota, Honda, Nissan, Mazda, Jiangling, Hyundai, Kia and other brands are constantly increasing the China market behind the fiercely competitive market, and actively speeding up the pace of "electric shock" in addition to traditional oil cars to boost the competitiveness of the track.

(Editor Zhang Mingfu)

The CCTV Music Channel "Global Chinese Music List" of the Central Radio and Television General Station was newly upgraded and grandly launched.

  On May 30th, the "Global Chinese Music List" pressed the "Restart button" to start the all-media live broadcast mode through live TV broadcast, new media cloud release, cloud audience, cloud connection and cloud interaction. "Global Chinese Music List" is an original music list-playing live program created by CCTV Music Channel of the Central Radio and Television General Station. Since its launch in 2014, thousands of new works by newcomers have been released, which is very popular among fans.

  The "Global Chinese Music List" is based on all-media thinking, insisting on live singing and pursuing higher audio-visual quality. Every Saturday night, a beautiful music feast is presented to the broad audience.

  On May 30th, the launch of "The List of Global Chinese Music" will be conducted through the interactive live broadcast mode of large and small screens. At 14 o’clock, the new media live broadcast will be started at the CCTV client, the CCTV multi-terminal, the cloud listening client and the CCTV music client, and the mental journey in the past six years will be comprehensively reviewed.

  At 19:30, CCTV Variety Channel CCTV-3 and CCTV Music Channel CCTV-15 broadcast live simultaneously. Ren Luyu, john young, Lei Zhang, Zhang Yu, Wang Cong and Long Yang formed a super host lineup, and Jam Hsiao, JJ Lin, Laure Shang and Li Yugang were honored.

  Excellent singers and groups such as Dong Baoshi, Lu Hu, Jason, Fiction, and those who fought in the south and fought in the north sang with their hearts. Jam Hsiao and JJ Lin exclusively launched Hello》MV on the stage of the list through the "cloud release" mode.

  Live broadcast time and platform

  May 30th, 14:00-21:00

  "Global Chinese Music List" was launched in glory.

  7 hours live broadcast of new media

  Live broadcast platform:

  May 30th at 19:20.

  "Global Chinese Music List"

  The second live mobile broadcast

  Live broadcast platform:

  May 30th at 19:30.

  Live TV broadcast of "Global Chinese Music List"

  Live broadcast platform:

Detailed accounts are exposed! This new film with a total cost of 220 million yuan, Xú Zhēng took 87 million yuan alone.

Every reporter Bi Yuanyuan Wen Menghua every editor Zheng Zhi    

Image source: vision china

The pay of stars has always been the focus of people’s attention.

In the past, star pay was not transparent, and people could only guess by the "pay list" circulating on the Internet. Now, with the announcement of Joy Media, Xú Zhēng’s income in the film has been "hammered".

Huanxi Media announced that its subsidiary Huanxi Premiere had reached a film production agreement with Beijing Zhenledao, which is controlled by Xú Zhēng and his wife. The film production cost totaled 217 million yuan. Among them, the director’s fee, producer’s fee, screenwriter’s fee and actor’s fee earned by Xú Zhēng alone amounted to 87 million yuan, accounting for 40% of the total film cost.

It is understood that Lost in Russia is the third work of the "Embarrassing Series" directed by Xú Zhēng, and the Spring Festival in 2020 has been booked in advance. After Dying to Survive’s great success, Joy Media and Xú Zhēng obviously expected a lot from this film.

In addition to the four positions of director, producer, screenwriter and actor, Xú Zhēng’s personal company will also charge film production fees. In addition, another major identity of Xú Zhēng is the shareholder and signing director of Joy Media, and he will also get a share of the profits after the film is released.

Off-screen, Xú Zhēng’s "Business Classics" is also well read. No matter what the final box office of this film is, Xu Zheng, who earned a lot of money, will be the biggest winner.

According to an announcement made by Joy Media on the evening of February 26th, Joy Media’s wholly-owned subsidiary Joy Premiere signed a film production agreement with Beijing Zhenle Road, and Xú Zhēng is qualified to be a director, producer, screenwriter and starring.

Huanxi Media will pay Xú Zhēng’s company Zhenledao 30 million yuan for production, Xú Zhēng 27 million yuan for directing, 10 million yuan for producer, 10 million yuan for screenwriter and 40 million yuan for actor, totaling 117 million yuan. In addition, Joy Media will give another 100 million yuan to Xú Zhēng for third-party payment. The above fees are all tax-included.


To put it simply, of the total cost of this film of 217 million yuan, Xú Zhēng’s remuneration accounts for 18.4%, while Xú Zhēng’s personal income accounts for about 40%.

National business daily (micro-signal: nbdnews) reporter noted that in August 2018, the video website and a number of film and television production companies proposed that the total pay of actors and guests should not exceed 40% of the total production cost, and the pay of main actors should not exceed 70% of the total pay.

Taking this as a reference, every reporter has roughly calculated an account, which is calculated according to the total production cost of Lost in Russia, totaling 217 million yuan, that is, the total remuneration of actors cannot exceed 86.8 million yuan; The main actor’s salary can’t exceed 60.76 million. Xú Zhēng’s actor fee in the film is 40 million yuan, not more than 60.76 million yuan.

The above announcement pointed out that as the largest investor in Lost in Russia, Joy Premiere has the right to enjoy all the benefits of film copyright in the world, including the box office, the benefits from distribution and sale, and the exclusive rights of third-party new media, etc., and Joy Premiere can transfer the exclusive rights of new media to other third parties at its sole discretion.

It is worth mentioning that Qixinbao data shows that Xú Zhēng is the actual controller of Beijing True Music Road, and he and his wife Tao Hong own 51% and 25% of the rights and interests of True Music Road respectively. At the same time, Xú Zhēng is also a non-executive director of Joy Media and the only ultimate beneficial owner of Tairong Holdings, the company’s major shareholder (holding about 15.03% of the company’s issued share capital).

The media company with its own share in the stock market gave the film production contract to the cultural company with its own holding, which can be described as "the rich water does not flow outside the field". Therefore, Xú Zhēng personally locked in a considerable profit in advance before the film was released.

Generally speaking, Xú Zhēng will not only receive 87 million yuan before tax, but also receive 30 million yuan for the production of Beijing Zhenle Road, which is controlled by him and his wife. At the same time, Xú Zhēng, as a shareholder and signing director of Joy Media, will also get a share of the profits after the film is released.

Letting shareholders become directors is the core competitiveness of Joy Media, which is also called "director partner system" internally. It is reported that Huanxi Media, which was established less than four years ago, has owned shareholder directors such as Ning Hao, Wong Kar-wai, Xú Zhēng, Chen Kexin, Gu Changwei and Zhang Yibai, and has established close cooperation with well-known directors including Jia Zhangke, Wen Juan, Li Yang and Daming Chen.

This year’s Spring Festival film "Crazy Alien" directed by Ning Hao was produced by Joy Media, with a production cost of over 400 million yuan, and it was also guaranteed by Le Kaihua Film in Wang Baoqiang. On the evening of February 25th, Joy Media announced that the company had fully collected 700 million yuan of guaranteed income brought by Crazy Alien.

As an actor, Xú Zhēng was addicted to drama in 2018.

Stars attend the film "Crazy Alien" conference. Image source: vision china

According to public information, the films released in 2018, Players Behind the Scenes and Living Together in Time and Space, were both starred by Xú Zhēng and acted as a producer, and he also acted as an actor in The Island and Jianghu Children.

According to the data of the Cat’s Eye Professional Shadow List, as of 2019, in the total box office score of the male leading actor in China film history, Xú Zhēng ranked seventh with 13 films with a total box office score of 8.264 billion yuan. According to the data, up to now, Xú Zhēng has participated in more than 100 film and television works.

Over the years, Xú Zhēng has experienced various roles from a drama actor to a TV play, film actor, director, producer and boss. As a businessman, Xú Zhēng’s business map is getting bigger and bigger.

National business daily (micro-signal: nbdnews) reporter inquired about Qixinbao and found that Xú Zhēng is not only the legal representative of Shanghai Zhenledao Film and Television Culture Studio and Shanghai Xú Zhēng Film and Television Culture Studio, with a shareholding ratio of 100% respectively; At the same time, he is also a shareholder of Beijing Zhenledao Culture Communication Co., Ltd., Beijing Zhenledao Investment Management Co., Ltd., Jiaxing Zhenledao Investment Management Partnership, and a listed company, Joy Media.

In 2018, the movie "Behind the scenes player" produced by Zhenledao Culture finally earned 358 million yuan at the box office; In the same period, "Later Us" was a film invested by Joy Media, and the final box office of the film was 1.361 billion yuan. True music culture and happy media also appeared in the Dying to Survive producers who subsequently won the box office of 3.1 billion yuan; In the Spring Festival of 2019, the "Crazy Alien" produced by Joy Media has accumulated a box office of 2.179 billion yuan.

In addition, the low-cost film "Living Together in Time and Space" created by True Music Culture as the first producer earned 898 million yuan at the box office.

Overseas for the first time! ! !

Aluminum alloy assembled maintenance base station is an aluminum-based material, customized and assembled tent product developed by the company. The product is made of aluminum-based components with light weight, convenient transportation, rapid deployment, rain and wind resistance, beautiful and practical, and can meet the needs of rapid response, high maneuverability, high concealment and different scenes in other fields. The aluminum alloy lifting gate fills the gap in the corresponding field in China. The product scale can be customized for different customers and different equipment. At present, the company has successfully implemented several cases.

AI is coming, and "intelligence" has robbed the "artificial" job?

  Screenshot of AI paintings displayed by Midjourney official website.

  Screenshot of AI paintings displayed by Stable Diffusion official website.

  Screenshot of the result of searching "Thomas Kinkade" in this database. These image data are used to train Stable Diffusion.

  terrified

  Fear is sudden. In the past year, He Ran, a freelance illustrator, watched the progress of AI again and again, and the speed surprised her. Judging from the works drawn by AI, it has basically reached the level of an intermediate professional designer or illustrator. She studied painting for seven years at school, and worked as an illustrator for five years after graduation, which is only intermediate.

  "If there are companies with art needs and employees who can operate AI (painting), 90% of the artists can be laid off." He Ran said, "At first, we all thought that it would replace the bottom labor force first, to liberate physical (labor) things." Zheng Chujia, the founder of a design company in Shenzhen, told reporters that the emergence of AI painting tools prompted his company to optimize 20% of its employees. "As long as we can use it, it can basically replace most of our painters."

  Originally, many people thought that the art field was difficult to be eroded by AI, but it was one of the earliest areas that suffered from AI impact.

  It once painted a cat in 2012. A picture that seems to be full of mosaics can only vaguely see the outline of the cat’s eyes, nose, ears and face. By the beginning of 2021, the DALL-E1 model released by OpenAI company imitated Monet’s style to draw a fox, and the fox’s head could barely be recognized in a grass.

  In 2022, the AI painting models DALL-E2, Midjourney and Stable Diffusion came out one after another. Ordinary people who don’t master painting skills can also input keywords and direct their creation. This is considered "revolutionary". That year, it was called "AIGC (Generative Artificial Intelligence — — Reporter’s note) The first year ".

  Jason Allen, an American game designer, was invited to participate in the use test of Midjourney that summer, and then he became fascinated by it. "I can’t believe what I saw," he said in an interview with The New York Times. "I think it was inspired by the devil, as if some extraordinary force was involved."

  In August, with the help of the oil painting "Space Opera House" created by Midjourney, he won the gold medal of "Digital Art" in the art competition of Colorado Expo. This caused an uproar in the industry, but the work was created after more than 900 iterations. At that time, ChatGPT had not yet come out, and AI had emerged in the painting world.

  It was only during that time that AI painting was still a little immature. Through the paintings drawn by it, many characters have blurred faces and can’t find their eyes, and some have six or seven fingers on their hands; Let it draw girls to eat noodles, it draws girls to grab noodles and stuff them in their mouths, and chopsticks are gone; The "fallen pedestrian" was twisted into an incredible posture by it, and his arm was also dropped.

  Last year, He Ran also tried to use those AI painting tools. Although it was able to draw beautiful works at that time, for people in the industry, "the business demand of what (it) made was very low" and "it didn’t help much at work".

  Some painters even think that it is not intelligent, but somewhat retarded and ridiculous. It is ironic that it is a tailor and a brainless tool, and that its works are soulless, illogical, patchwork and not real art.

  "What you draw is just like a monster." Zheng Chujia said that his first attempt at AI painting had a poor experience. Most of the time, he could only "pick the tall among the short". At that time, company designers only used it to find inspiration, not directly used to generate works.

  In December, 2022, a painter who has been in business for more than 10 years also told the media that AI painting is not perfect and has not yet posed an obvious threat to practitioners. Soon, however, some painters became nervous — — The evolving AI began to smash their jobs.

  Zheng Chujia noticed that in January this year, many AI painting tutorials appeared abroad. He tried to let designers learn them and found them more and more useful. He remembers that a plane model of a game character was made with AI at that time, and it was completed in an hour or two. "If it is us, it may take more than a week or even half a month to finish."

  He began to feel a little scared, and a group of people in the whole industry might face unemployment.

  In January, He Ran, a freelance illustrator, learned that an Internet company had run through AI mapping. "The new works produced by AI only need to be modified a little manually." By February, the commercialization of AI painting had impacted her livelihood.

  She has a project, which is to outsource a certain game. She needs to design 60 startup pages of games in different cities for Party A, and originally planned to make one page a week. A week later, the second picture was only halfway drawn. Party A gave feedback that "the company ran through AI", and she only needed to do fine-tuning on the picture generated by AI, but the cost plummeted, from two to three thousand yuan to three or five hundred yuan.

  He Ran found that there were still mistakes in the drawings generated by AI at that time. Sometimes the bridges and towers it drew had problems such as structure and perspective, and sometimes something was strangely produced somewhere that was not needed. She needed to spend a lot of energy to revise them repeatedly.

  "It should be Midjourney4.0 in February, and now it has been upgraded to 5.0." He Ran told reporters, "There are very few things that should be repaired in 5.0. It has evolved again. "

  This time, the problem that painters often joke about "AI can’t draw hands" has been solved. The animals it draws are fine, and the portraits it draws are almost the same as those taken in photos, which is enough to confuse the real with the fake. A picture of "China Couples" generated by Midjourney5.0 caused a heated discussion. Many netizens thought it was a real photo, not an AI drawing.

  In Guangzhou, a game outsourcing company began to lay off employees in January, and so far it has laid off more than 20 original painters in four batches.

  "The original painters eliminated by our company are basically junior and intermediate, and the senior original painters are basically left behind." Chen Hua, the company’s special effects technical director, told the reporter of Zhongqing Daily and Zhongqing.com, "To be honest, it’s a bit cruel."

  Originally, the most time-consuming step in creating a painting is the process that the original painter conceived and created the first draft. Chen Hua said that after using AI, the work efficiency of the original painter has been greatly improved. Nowadays, judging from the AI painting tools purchased by the company, it only needs to input instructions, and it can generate 40 to 60 schemes for painters to choose from, and the painter’s main job is to screen and modify the works.

  "The work of revision requires senior original painters, and the primary and intermediate original painters will be weaker in revision." Chen Hua said, "They (the laid-off people) will want the reason that (the market) demand is not enough, and his ability is not enough. AI can really replace his job."

  In the latest recruitment of this company, more positions are reserved for special effects artists who have not been impacted by AI, and only a small number of senior original painters are recruited. In the past few months, this company has only recruited two senior original painters. These two original painters used to work in a big factory. As for the reason for being laid off, one of them didn’t want to mention it, and the other said that it was squeezed out after the project used AI.

  "It (AI) is a factor of acceleration, which accelerates our structural optimization." Zheng Chujia told reporters that the company once optimized the staff last year, reducing the number of team designers from more than 100 to more than 50. This year, the company’s design team has optimized 20%, and he plans to continue to optimize 40% in the future.

  He is aware of the anxiety that designers in the company may be optimized. "We can only actively embrace this technology and make ourselves as valuable as possible to the whole company. If this person’s thinking is too conservative, it is easy to be optimized. "

  confused

  In foreign countries, unemployment related to AI has also appeared. In June, the report data of Challenger, Gray & Christmas, an American company that provides re-employment services for retirees, showed that AI caused 3,900 people to lose their jobs in the United States in May, accounting for about 5% of the total number of layoffs in May.

  AI has made some people unemployed, but it has also created some new jobs. On the recruitment website, there are new positions such as AI retoucher, AI draftsman, AI original painter and AI illustrator. However, at present, there is no data to show whether AI has caused more unemployment or created more jobs.

  Many illustrators around He Ran are unwilling to retouch AI. In her view, compared with the original painting, the compensation for AI retouching is only one-fifth of the original in the same time, and there is no sense of accomplishment. Before, she finished painting a work, although the price was not high, but the work was her own. "But like this (AI painting), you can’t get it at all, saying it’s your work."

  During this time, she often felt confused and confused, and once she didn’t know what to do in the future. The demand for outsourcing is decreasing, even the demand for posters by e-commerce companies is decreasing, the overall business volume has decreased by 50%, the unit price of orders has been lowered by the market, and the overall income has nearly halved.

  More than 70% of her income originally came from the game outsourcing business, but now she is forced to transform and operate new business on the Internet, trying to find more personal design needs of smaller people.

  In the past two months, she felt a little stressed, and her monthly income dropped from 20,000 to 30,000 yuan to about 10,000 yuan. "For the time being, it has little impact (on daily life) because there is still some savings, but it will definitely not work in the long run." He Ran said, "Based on reality, houses, water and electricity, eating and drinking Lazar, and raising kittens are all money."

  One of her friends is a 3-D animator, which has not been affected by AI. Recently, there has been a surge in single volume. "He said, why don’t I study 3D? He gave me his list, but I don’t really want to. I know that thing makes money, but I don’t want to do it. "

  "People who have been painting for several years actually do it because they like it." She said, "If you don’t make money like this now, it’s useless to like it again." She is not sure whether she wants to continue to develop in the industry. "It’s especially sad that people like us who have been abandoned by the industry are stuck in the middle and can’t get on."

  Unlike painters, those companies of Party A and outsourcing companies are not confused about AI.

  As the person in charge of a company, Zheng Chujia thinks very realistically. His first thought is how to deal with the impact. "If your company does not actively embrace AI, the overall development may be affected, or it will soon be eliminated by peers." Zheng Chujia said.

  Soon, he established the "AI Exploration Alliance" within the company to explore the application mode of AI, and began to explore how to integrate resources and technical tools, introduced the popular AI painting tools Stable Diffusion and Midjourney, and then conducted AI technical training. He compared AI technology to Jenny machine. "Its appearance is a subversive efficiency improvement tool." Introducing AI can improve his production efficiency by 40%-60%.

  Since the company’s main expenditure is manpower expenditure, despite the recent loss of original design customers and the reduction of orders by 30% to 40%, the overall efficiency of the company has increased by 20% to 30% after the layoffs. Nowadays, the company has been equipped with a special AI retoucher. In the future recruitment, he is more interested in people who can embrace new technologies.

  "Now, the commercial use of AI is very common." Chen Hua said that some Internet companies already have teams that specialize in researching and using AI to create. "It can save a lot of money." Now, after Party A’s company started to use AI, the game outsourcing company where Chen Hua works can’t meet the demand of the original painting, but in the past six months, the team AI painting technology and industrial chain have become more mature.

  Although AI has not threatened Chen Hua’s job, he is still scared of the current era. "Technology is progressing a little too fast." He is worried that AI will continue to evolve in the future and "replace other positions in art". By that time, happy artistic creation will become monotonous technical creation.

  He has a friend from the Academy of Fine Arts who doesn’t like AI painting very much and thinks that "it is destroying the ecology of this industry". When they discussed this topic, the other party felt that it was a tool without thinking. In just 10 minutes, it replaced a person’s painting experience for more than 10 years. "Do you think this is reasonable?"

  "I feel unreasonable, too, but what can I do for me?" Chen Hua said, "I can’t act like it too much, and I can’t act like it too much."

  "This kind of thing is the company’s demand. In fact, it has little to do with its own wishes. The company still focuses on economic benefits." Chen Hua told reporters, "After all, you are a migrant worker. Even if there is a contradiction (in my heart), there is no way. "

  boycott

  After AI hit the painting world, it was popular and resisted almost at the same time.

  Some painters claim on the internet that AI painting is based on the feeding training of a large number of picture data, which may contain copyrighted pictures, but they did not get the corresponding copyright when training AI models. This training method was satirized by painters as "an alchemist without copyright" and was openly opposed by many painters.

  "It’s equivalent to embezzlement. He uses our paintings to produce (commercial) value, but he won’t tell you or let you authorize it, and there is no profit sharing." He Ran said, "We get paid by copyright." This situation has also caused great controversy abroad, which is usually considered to involve moral and legal issues.

  In order to find out which pictures are used to train AI painting models, Andy Baio, an American technical expert, and Simon Willison, his friend as an AI researcher, have captured more than 12 million image data used to train Stable Diffusion.

  After indexing these data, they found that about 47% of the pictures came from 100 domains, including more than 1 million pictures from Pinterest, a photo sharing website. Other image data sources include WordPress, Flickr, 500px, Getty Images and Fine Art America.

  There are also many artists’ works in the database. Of the top 25 artists, only three are still alive, among which the artist with the highest frequency is Thomas Kinkade, an American painter, whose 9,268 images are in the data set, but he died in 2012.

  Someone found five of his paintings in the database and asked Andy Beo if there was any way to get them deleted. Andy Beo said: "As far as I know, there is no way to delete images from training data or make models forget what they have learned."

  Andy Beo himself is also very ambivalent about the use of such emerging technologies. "Its ability makes people feel like they can summon magic, but it has caused many moral problems and it is difficult to track them." He said.

  Before the potential moral and legal problems caused by AI copyright disputes have been solved, some art communities and photo agencies began to ban the emergence of AI-generated works. Getty Images has publicly stated that it is forbidden to sell AI works generated by using Stable Diffusion through its services. There are also some organizations that allow AI to generate works, but it is necessary to indicate that the works are generated by AI.

  One day in December 2022, the homepage of the famous art website Art Station was occupied by pictures with the logo of "NO AI". In March of this year, there was also a wave of "boycotting AI" in China. Some painters publicly stated on social platforms that my works are forbidden to be fed to AI.

  Jason Allen said in an interview with The New York Times that he sympathized with artists who were afraid that AI would make them lose their jobs, but their anger should not be directed at individuals who used AI painting tools to create art, but at companies that chose to replace human artists with AI.

  Not long ago, a friend of Zheng Chujia also put on the head of "NO AI", but in his view, the boycott of AI is mainly due to copyright, not the boycott of this technology. "This (technology) is definitely unstoppable."

  He is also worried about the copyright of AI painting, but the copyright he refers to is that when his company explores a new painting style, once it is taken by others to feed AI, "our style will instantly become popular".

  Abroad, Paizo, a veteran game publisher, said in March that they would update the contract to make it mandatory that any submitted works must be created by human beings, and artistic works and words generated by artificial intelligence are not popular in their games.

  The publisher also claimed that "as long as the moral and legal environment surrounding these procedures remains vague, we are unwilling to associate our brand with this technology in any way."

  Chen Hua feels that this is a company with backbone, and it is good for the industry environment to want to contribute to this industry. "But if you want my boss to do this, it will definitely not work." Chen Hua said. He Ran sometimes feels ambivalent. She is very resistant to AI’s "stealing" those image data for training models, but she has to face the reality that her income drops sharply under the impact of AI.

  "History shows that new technologies can bring huge benefits to our economy, but they are not painless for some people and communities. The overall impact will largely depend on social systems and policies. " Hong Pingfan, director of the United Nations Department of Economic and Social Affairs, said when talking about AI.

  Zheng Chujia feels that in the future, the government may need to vigorously support AI-related training and incorporate relevant courses into the student training plan of colleges and universities. He is also worried that after the impact of AI, junior designers will find it difficult to receive orders and projects, and their ability will not be exercised, resulting in the loss of new people in the industry, and there may be a "talent gap" in the next 5-10 years.

  In his view, AI does replace a lot of manpower, but we can’t ignore the cultivation of people’s basic ability and creativity. "Otherwise, when it is made, he can’t judge (good or bad), which is also a terrible problem." Chen Hua also felt that in the past six months, company designers have become more and more dependent on AI painting tools. "His personal creativity has indeed declined."

  Recently, He Ran has stopped resisting AI as she did not long ago. She is planning to learn how to use AI to assist her painting.

  "Last month was very resistant because it broke my financial path." He Ran said, "But I realized this month that you can’t resist it. You have to use it as soon as possible."

  (At the request of the interviewee, He Ran and Chen Hua are pseudonyms)

  Zhongqingbao Zhongqingwang reporter Li Qiang Source: China Youth Daily

Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance was formally established.

  Zhongguancun, as a concrete and important carrier of high-tech enterprises in China, has gathered a large number of leading enterprises in the field of artificial intelligence, and has shown good technology-driven ability in promoting the deep integration of artificial intelligence with various fields of economy and society and accelerating the digital transformation of traditional industries. In order to give full play to the leading and radiating role of advanced technology enterprises and cultivate a good artificial intelligence industry ecology, the Zhongguancun Digital Intelligence Industry Alliance was formally established under the guidance and support of the Zhongguancun Science Park Management Committee.

  On April 9, 2020, Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance (hereinafter referred to as "Alliance") held its first general meeting in Shougang Park, Beijing. Bai Weichang, Deputy Director of Industrial Development Promotion Department of Zhongguancun Science Park Management Committee, Cui Baoqiu, Vice President of Xiaomi Group and Chairman of the Group’s Technical Committee, Sun Mingjun, Director of Artificial Intelligence Department of Yunda Institute of China Information and Communication Research Institute, and representatives of more than 30 first-time members attended the conference.

  At the meeting, Bai Weichang, deputy director of the Industrial Development Promotion Department of the Zhongguancun Science Park Management Committee, said that the Zhongguancun Management Committee attached great importance to the establishment of the alliance and supported and encouraged the alliance to carry out industry-related research, exchanges and support. At the same time, he put forward three hopes for the future work of the alliance: first, he hoped that the alliance would build a sharing platform for the government and enterprises, effectively connect the development needs of the government and enterprises, and form an industrial innovation ecology with rich resources, active innovation and efficient coordination; Second, actively carry out various exchange activities in the industry to promote the deep integration of artificial intelligence with the real economy and traditional industries; The third is to continuously explore international cooperation, provide services for overseas business development of innovative enterprises in the field of artificial intelligence, and support enterprises to accelerate their growth into leading enterprises with international influence.

  Bai Weichang, Deputy Director of Industrial Development Promotion Department of Zhongguancun Science Park Management Committee 

  At the meeting, the Report on the Preparatory Work of Zhongguancun Digital Intelligence Industry Alliance, the Articles of Association of Zhongguancun Digital Intelligence Industry Alliance (Draft) and the Election Method of the First General Meeting of Zhongguancun Digital Intelligence Industry Alliance were adopted by a show of hands. By secret ballot, the "Administrative Measures for the Collection of Membership Fees of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance" and the "Candidates for the First Council and Supervisory Board of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance" were adopted.

  Member of the Board of Directors of Zhongguancun Digital Intelligence Artificial Intelligence Industry Alliance:

  Chairman:

  Cui Baoqiu, Vice President of Xiaomi Group and Chairman of Technical Committee of Xiaomi Group

  Executive vice president:

  Sun Mingjun, Director of Artificial Intelligence Department of Yunda Institute, China Information and Communication Research Institute

  Vice chairman:

  Yuan Jinhui, CEO of Beijing First Class Technology Co., Ltd.

  Fu Xiaoming, Deputy General Manager of Beijing Shougang Construction Investment Co., Ltd. 

  Wang Yanfeng, Vice President of Beijing sogou Information Service Co., Ltd.

  Chi Qiang, Chairman of Beijing Hayek Technology Co., Ltd.

  Supervisor:

  Wilson, Deputy General Manager of CTV Kehua Co., Ltd.

  Secretary General (full-time):

  Jia Hao

  Cui Baoqiu, Vice President of Xiaomi Group and Chairman of Technical Committee of Xiaomi Group

  On behalf of the Council, Cui Baoqiu, the new chairman of the Alliance, introduced the overall situation of the Alliance and future work ideas to the enterprise representatives, and put forward relevant requirements for future work. First, the alliance will fully support the government’s decision-making and put forward high-quality targeted and operational policy suggestions around the implementation of the national, Beijing and Zhongguancun strategic plans; Second, work together to expand industrial space, give full play to the bridge role of the alliance, and enhance the international discourse power of China’s artificial intelligence industry; Third, efforts should be made to form brand effect, strengthen the self-construction of the alliance, pay attention to the use of innovative thinking and spirit in system construction and activity planning, and form characteristics and create brands nationwide; Fourth, strengthen exploration in the innovation and application of artificial intelligence technology, support the development of artificial intelligence industry in Beijing and Zhongguancun, and accelerate the application of artificial intelligence technology in various real economic fields; The fifth is to play a good role as an industry link, focus on artificial intelligence products in key areas, and build a platform for the cooperation and development of artificial intelligence in Beijing and Zhongguancun.

  Since the formal establishment of the alliance, it has actively carried out various tasks in a normal and orderly manner. In the next step, the alliance will build a public service platform for the development of artificial intelligence industry in accordance with the relevant requirements and deployment of the country, Beijing and Zhongguancun, relying on a sound operating mechanism, focusing on key areas, rapidly promoting the application of artificial intelligence technology in manufacturing, health care, life service, urban governance and other scenarios, and enhancing the ability and level of industrial development. In view of the lack of talents in the industry, relevant personnel training will be promoted. At the same time, it will integrate Zhongguancun enterprise resources, promote the accumulation and transformation of artificial intelligence scientific and technological achievements and resources, build a platform for display, publicity and exchange, create an excellent industrial ecology, and accelerate the healthy and rapid development of China’s artificial intelligence industry.

  At the same time, the alliance invites leading enterprises, universities and research institutions of artificial intelligence nationwide to actively join in and join hands with the alliance to contribute to the development of China’s artificial intelligence industry.

Tianjin University: The Fashion Password of the Centennial Mechanical Discipline

  Tianjin University Beiyang Power Team participated in the Formula Car Competition for Chinese College Students. Photo courtesy of Tianjin University

  If you ask a candidate who has just finished the college entrance examination, what is "machinery"? Perhaps the answers will be "gear", "lathe in the factory" and "robot", and at the same time, we should think of the impressions of "wide application" and "everywhere in production and life".

  Before learning machinery, Zhuang Zheming’s concept of machinery came from the cartoon "Transformers" he saw when he was a child. He chose the major of mechanical design, manufacturing and automation in the School of Mechanical Engineering of Tianjin University with a vision for robots. He graduated this year and fulfilled his dream of "robot" with a graduation design work of "snake robot". This work also won him the first prize in the 13th Graduation Design Competition.

  Let the students who have just entered the school gate and are still a little ignorant about the concept of mechanical discipline know more about the connotation of machinery when they leave the school gate, and plant a seed of "big machinery" that is "new and new" through "professional blending and advantage integration", and have the ability and experience of innovation and entrepreneurship, which is the concept and practice of "3 integration and 4 behavior" talent training exploration in the School of Mechanical Engineering of Tianjin University.

  "Three-in-one and four-in-one" means to further emphasize and attach importance to the cultivation of compound and innovative talents on the basis of the traditional training objectives of knowledge, ability and quality, put forward the reform concept of integration, sharing and innovation, construct the "three-in-one" guarantee system of professional integration, resource integration and teacher integration, and explore the "four-in-one" training mode with team as the body, scientific research as the source, innovation as the foundation and entrepreneurship as the purpose.

  The dilemma of "3A College"

  In Tianjin University, as a discipline established at the beginning of the school in 1895, machinery is an "old discipline" of the same age as the school. In the view of Wang Tianyou, president of the School of Mechanical Engineering, the development history of mechanical discipline in modern China has always stood at the forefront of history, but compared with a hundred years ago, "machinery" has undergone earth-shaking changes from the outside to the inside.

  The three first-level disciplines of the School of Mechanical Engineering of Tianjin University: mechanical engineering, mechanics and power engineering and engineering thermophysics, were all rated as "A" in the fourth round of national discipline evaluation, so the School of Mechanical Engineering is also called "3A College" of Tianjin University. The college has four undergraduate majors: mechanical design, manufacturing and automation, engineering mechanics, energy and power engineering and industrial design. Each major has a unique historical advantage and a strong disciplinary advantage. "Just like the four brothers in a big family, they are all wonderful and all ‘ Take care of each other ’ Live happily. Daily teaching and student defense, including teachers, are very independent. " Talking about the situation of three disciplines in the college more than ten years ago, Cao Shuqian, vice president of the college in charge of teaching, said that this has caused some problems in student training, the most obvious of which is that students’ knowledge and ability are single, and their ability to cross and cross borders is not strong; The superior teaching resources are scattered, and the students’ innovation platform is poorly shared. However, due to the prevailing atmosphere of emphasizing scientific research over teaching in domestic universities at that time, teachers’ investment in teaching was relatively insufficient and they lacked initiative in teaching reform.

  At that time, the speed of knowledge updating and interdisciplinary research in the international scope was accelerating, the coverage of major in mechanical engineering was getting wider and wider, and the development of new economy and new industry was changing with each passing day. There was an urgent need for compound and innovative engineering talents with cross-border and innovative ability. Obviously, the compartmentalized education and teaching organization model can’t meet the requirements of talent training.

  Tear off the "label"

  On the one hand, under the baton of scores, students’ enthusiasm for participating in innovative and entrepreneurial projects is not fully encouraged; On the other hand, the habitual identity consciousness of "you are mechanical", "I am dynamic" and "he is mechanical" has become an invisible "label" attached to teachers’ hearts, and teachers’ motivation for interdisciplinary teaching to cultivate talents is not recognized.

  In order for teachers to devote more energy to undergraduate teaching and students to devote more energy to innovation, it is necessary to change the meaning of grades and tear off the inherent identity "label" in teachers’ hearts.

  "The first thing to change is the meaning of the score." Cao Shuqian said that when there were only 2 credits in innovative courses at that time, the college increased the weight of scientific and technological innovation in students’ total scores, so that students’ scores were not only the exam results of the courses, whether in the evaluation of Excellence or in the insurance research. For example, the College issued the Implementation Measures of School of Mechanical Engineering of Tianjin University to Encourage Students to Participate in Extracurricular Science and Technology Competition (Trial), which clearly stipulates that undergraduates who won the top three awards in Class A projects during their studies (the weighted scores in the first three years were in the top 60% of their majors), undergraduates who won the top two awards in Class B projects and special group projects in Class C will be given extra points on the basis of the average weighting of students when they are exempted from graduate students. Award-winning for different projects can be accumulated separately. At the same time, the determination of the workload of competition instructors and the recognition and reward of competition award-winning instructors (coaching staff) have also been clearly defined.

  "All courses are open and teachers are open. Which course do you want to talk about, after passing a series of processes such as training, assessment, class assistance, collective lesson preparation and trial class, you can join the teaching team of the course and walk onto the podium. " Cao Shuqian said, teachers of public courses in disciplines get through, teachers of cross-disciplines in colleges get through, and the professional/disciplinary boundaries are broken … … At the beginning of the reform, the college has set up 17 teaching teams, 35 responsible posts and backbone posts, and teaching posts in several disciplines. Teachers’ performance and promotion are directly linked to teaching. This kind of teacher team integration and curriculum integration, on the one hand, has realized the adjustment and optimization of teaching teachers according to students’ needs, on the other hand, has promoted teachers’ investment in teaching, guaranteed the construction of important teaching projects, and improved the teaching effect as a whole.

  Blend and create new things.

  The team of teachers in the college has been opened, and the problem of sharing teaching resources and innovation platforms has been solved. The scattered 19 teaching laboratories were integrated into 4 experimental teaching centers, of which 3 were approved as national experimental teaching demonstration centers; Establish two national engineering education practice centers; Six national excellent courses and resource sharing courses have been built, and a group of innovation and entrepreneurship platforms has been built. The integration of platform and resources provides students with a broader platform for innovation and entrepreneurship, and also allows students to feel the struggle of youth in the initial experience of innovation and entrepreneurship and find the future direction.

  Liu Songtao, the founder of Chenxing (Tianjin) Automation Equipment Co., Ltd., founded Astro Boy, a high-end parallel robot brand, after studying in the School of Mechanical Engineering of Tianjin University for 7 years, and won the gold medal in the final of the 4th China "internet plus" University Student Innovation and Entrepreneurship Competition. Looking back on his own road of innovation and entrepreneurship, Liu Songtao believes that the experience of participating in the "Beiyang Power" team as an undergraduate made him experience the process of "entrepreneurship" for the first time. When he entered the laboratory in his junior year, he cooperated with his classmates to complete the research and development of a prototype of a new four-degree-of-freedom parallel robot product and won the first prize in the graduation design competition, which encouraged him to embark on the road of innovation and entrepreneurship.

  Compared with the seniors, Zhuang Zheming, who won the first prize in the graduation design competition this year, has the same rich experience in innovation and entrepreneurship: IEEE China Robot Design Competition, National Mobile Internet Innovation Competition (University Group), First Prize of National Renewable Energy Science and Technology Competition for College Students and National Youth Environmental Protection Competition & HELIP; … For Zhuang Zheming, the process of participating in the innovation and entrepreneurship competition is a process of teamwork, continuous learning and self-enrichment.

  "4 for" promising

  "Students’ bi-design comes from scientific research, innovation (college students’ innovation and entrepreneurship training program) comes from scientific research, competition comes from scientific research, students’ cross-disciplinary team cooperation and teachers’ cross-disciplinary guidance run through the whole process of students’ innovative training, and students’ innovative thinking and ability as well as their ability to solve complex engineering problems are fully exercised." In Wang Tianyou’s view, the "four-for-one" training mode with team as the body, scientific research as the source, innovation as the foundation and entrepreneurship as the purpose provides an effective path for the training of compound and innovative talents of traditional engineering majors.

  Today, as the first mechanical undergraduate graduation design competition in China, it has been held for 13 consecutive sessions, expanding from the original college to 14 universities in Beijing, Tianjin and Hebei and Central and East China. The entries involved more than 10 major mechanical engineering majors, including mechanical design and manufacturing and automation, industrial design, energy and power engineering, engineering mechanics, process equipment and control engineering, and thousands of students participated.

  All students realize the cultivation of basic innovation by participating in teachers’ scientific research projects and carrying out graduation projects; Teachers extract innovation projects and discipline competitions from scientific research projects, and more than half of the students realize the promotion and innovation training by participating in innovation and competition projects; Some students extract entrepreneurial projects from big innovation and competition projects to create technology companies. Student innovation projects have increased from 37 in 2012 to more than 100 projects every year; Students independently set up scientific and technological entrepreneurial teams from scratch, and now there are 14 and 12 registered scientific and technological companies.

  In the eyes of teachers and students, the training mode of "three in one and four in one" promotes the ability and level, and it is also the enthusiasm and passion for continuous innovation and entrepreneurship, which is the fashion password of century-old machinery. (Correspondent Liu Xiaoyan)

What is it that makes the US military win the treasure! This technology makes everything possible?

       CCTV News:"The U.S. military regards quantum computing as a key weapon in the space war", which is the title of a report of the U.S. Space Network on July 15th. A few weeks ago, senior Pentagon officials began to discuss with scientists the future of quantum computing in the US military. What is quantum computing? Why is the United States waiting for it?

       On June 27th, 2018, the Committee on Science, Space and Technology of the U.S. House of Representatives passed the National quantum scheme Act, announcing that it will invest 1.3 billion U.S. dollars in 2019 -2023 to conduct state-level quantum technology research.

source map

source map

       On November 10th, 2017, IMB announced that it had successfully developed a quantum computer with 20 qubits. In addition, IBM has successfully developed the world’s first 50-bit qubit prototype.

       If the superpowers mastered nuclear technology in the 20th century, they would gain global hegemony. Then in the 21st century, a big country that has mastered quantum technology is called "quantum hegemony" by Preskill, a theoretical physicist at California Institute of Technology.

       In 1936, alan turing, the "father of computer science", submitted a paper entitled "On the Application of Digital Computing in Solving Difficult Problems" to the authoritative mathematical magazine in London. In the paper, an idealized computing model which can assist mathematical research was proposed, and it was later called Turing Machine. By using the permutation and combination of pure digital symbols 0 and 1, the connection with the physical world was established, and later this concept was applied to computers and became the core of modern computers.

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turing

       Over the past 80 years, although computers have become smaller and faster, and the memory has become larger and larger, the basic core has remained unchanged. Until 2010, D-Wave, a company located in Vancouver, Canada, launched the world’s first commercial quantum computer, D-Wave One, which won the title of "revolution".

       Traditional computers use the smallest unit "bit" of binary data to process information. Each bit represents a binary digit, which can represent 0 or 1. These 0′ s and 1′ s, like switches, finally constitute calculation data for a simple operation. For example, to solve a maze, the traditional computer will try every possible route one at a time and finally find the right one. The method of quantum computing is completely different. Quantum computers use quantum bits and make use of the two principles of quantum superposition and quantum entanglement in quantum physics. Compared with electronic bits, quantum bits are fuzzy. That is, a thought experiment "Schrodinger’s cat" often mentioned in physics.

       To better understand how quantum computers work, let’s give an example from life. Imagine a library. We choose a book in the library, put a cross on one page of the book, and then close the book. Then we asked the traditional computer to find this fork in the book. Traditional computers will look at page by page, and they will soon find the page with the cross. But if the computer doesn’t know which book the fork is in, it must look at every page of every book, which will take a long time. If it is to find the fork on that page in all the millions of books in the world, it will take centuries for traditional computers and it is almost impossible to achieve it. But if there is a quantum computer, it is completely different. Because it can search all pages in all books at the same time, it can find this fork in a few seconds.

       The running technology on the traditional computer can skillfully find the rules buried in the massive information, but the quantum computer can give the answer when there is not enough information or too many solutions to find the rules.

       The huge difference between quantum computer and traditional computer in operation enables it to perform operations that traditional computers can’t do, and it can even solve some complex problems that the most advanced supercomputers can’t solve.

       Andrew Foresman and Langdon Downs founded the 1Qbit startup company six years ago, and convened the global "super brain" to build quantum software. This idea is being realized step by step. Foresman said that quantum computers may simulate the human world in the future.

       In the American sci-fi drama westworld, by copying and simulating people’s thinking, bionic people are created to continue their lives. More subtly, this kind of simulation and replication is not fixed, but slight defects may occur randomly. The origin and evolution of species are also due to unpredictable "defects" in the genetic process. This is also the key difference between machines and humans.

       With quantum technology, everything is possible.

       However, the conditions of quantum effect are very strict, and it is necessary to cool the quantum chip to near absolute zero with liquid helium, which is about equal to MINUS 273.15 degrees Celsius to run stably.

       In the future, the convenience brought by quantum computing technology will not only be reflected in life, but also contribute to the military.

       Canada’s Super Invisible Biotechnology Company claims to have developed a "quantum invisibility cloak", just like the invisibility cloak worn by Harry Potter, which can make the wearer "disappear" in people’s sight instantly. This kind of camouflage materials can bend the light, which can not only "cheat" the naked eye, but also be invisible under the detection of military night vision goggles, infrared rays and thermal imaging technology. Camouflage materials, a Canadian super stealth biotechnology company, was quickly recognized by the US military and gave the company a lot of financial support for subsequent research and development.

one

       At present, many countries have begun to study quantum computing technology.

       On August 16th, 2016, China successfully launched the "Mozi" quantum science experimental satellite. The US Space Network reported that the satellite adopted quantum secure communication technology and became an "invulnerable" satellite.

       Britain is planning a $400 million sensing and timing project based on quantum technology; A similar project in the EU is expected to invest $1 billion in 10 years; Canada, Australia and Israel also have considerable plans.

       In the early 1990s, Elizabeth Berman, a physics professor at Wichita State University, began to study the combination of quantum physics and artificial intelligence. But at that time, most people questioned this. Nowadays, artificial neural network and machine learning have become the most subversive technologies. They not only appear in tasks that humans are not good at, such as data mining, but also begin to appear in tasks that humans are good at, such as facial recognition. This means the personification of artificial intelligence. If quantum computing is used, it will completely solve all kinds of problems faced by artificial intelligence, and the future quantum war will really challenge the human brain.