Fashion and movies are inextricably linked. The creators tried their best to create clothes that complement each other for the characters in the film, and the screen also showed the talents of the designers.

Audrey Hepburn

In the 1920s, the independent clothing department first appeared in the film industry, which promoted the progress of screen aesthetics. Although there are many factors behind the choice of clothing, directors often regard it as an important means to shape characters. In the movie Breakfast at Tiffany’s, Audrey Hepburn, wearing a sleeveless black dress, contributed to the screen classic, and made Givenchy’s little black dress become the yearning of many women. Chanel may be regarded as the founder of the little black dress, but in Breakfast at Tiffany’s, Givenchy and Hepburn gave it another vitality.

The interweaving of film and fashion has its inherent inevitability, because both art forms have the inherent power of narration. Alfred Hitchcock, a famous director, is very meticulous about the image of screen actresses. He hopes to project subconscious information in the audience’s mind through clothes and accessories. Hitchcock’s film Stage Fright is the representative work of German actress Marlene Dietrich. She once said, "Without Dior, there No Dior, No Dietrich". The waist suit, tulle robe and feather decoration in the film are very suitable for the female role of the West End singer.

Communication, expression and remolding, it is these characteristics that make clothing an important basis for film production. Movies and performing stars are conducive to the spread of fashion brands, so the red carpet of the film festival has always been a show for major brands. Of course, in addition to the eye-catching red carpet, the film festival is an important platform to show and trace the close relationship between brand and film art. At the 2023 Shanghai International Film Festival, many brands expressed their vision and determination to constantly resonate with the film art.

"DIOR IN RED" exhibition

During the Shanghai International Film Festival from June 11th to 18th, the exhibition "DIOR IN RED" was held in Shanghai Shengli Cinema. This is also the first official appearance after the renovation of Shengli Cinema. Shanghai Shengli Cinema was founded in the last century, bearing the characteristics of China films in different periods and witnessing the development track of the film industry. The architectural style of combining Chinese and Western highlights its openness and tolerance.

"DIOR IN RED" exhibition

Entering the exhibition, elegant and profound red comes into view, and the seven theme exhibition areas tell the story of red love in different times. The portrait of Mr. christian dior in red tone outlined by artist Yan Peiming kicked off the exhibition; DIOR Dior illustrator René Groix has created more than ten paintings for the brand in the past, creating a classic advertising visual image. Then, through the lens of many contemporary photographers, media technology gives fashion a collision with light and shadow. Through a series of video works, Mr. christian dior and many subsequent creative directors of Dior Fashion House, Huan Xin, performed all the red high-order works. A variety of red element collections of accessories, perfumes and beauty cosmetics are also displayed in rare boxes in a patchwork way, connecting a series of stories.

A good film needs a dedicated filmmaker to devote himself to the art of film, concentrate on polishing and pursue it unremittingly, in order to achieve classics. The fashion brand which is connected with the film and embodies the inheritance and innovation is increasingly becoming an indispensable part of the film industry.

PIAGET Earl Shanghai International Film Festival "Extraordinary Night"

As the official partner and designated jewelry brand of the 25th Shanghai International Film Festival, PIAGET and the Shanghai International Film Festival jointly launched a series of activities such as "Extraordinary Master Class" and "Extraordinary Scholarship" in the "Young Filmmakers Education Support Program", paying tribute to the hard-working behind-the-scenes filmmakers, and encouraging young filmmakers to inherit and carry forward their ingenuity and gain momentum for the prosperous development of the film industry.

Pay tribute to the filmmakers. Recently, Jaeger-LeCoultre once again joined hands with the Shanghai International Film Festival to jointly present the "Glory to the Filmmaker Award". The "Jaeger-LeCoultre Filmmaker Honor Award" came to Shanghai International Film Festival for the first time in 2018, aiming at recognizing Chinese filmmakers who have made outstanding contributions to the film industry.

On June 10th, Jaeger-LeCoultre initiated a dialogue on the theme of advanced watchmaking and film restoration, and the guests enjoyed the latest restoration work of Jaeger-LeCoultre’s "Classic Film Copy Restoration Project"-the premiere of the 4K restoration version of Early Spring February (1963) directed by Xie Tieli, a famous third-generation Chinese classic film. This film is adapted from a novella written by the famous writer Rou Shi in the 1920s. At the China Film Century Award in 1995, Early Spring and February won both the Top Ten Film Awards and the Top Ten Director Awards.

Chinese classic film Early Spring in February

The newly restored Chinese classic film Early Spring in February premiered in 4K, conveying the profound significance of film restoration in preserving classics and inheriting culture. The significance of film restoration is not only the work itself, but also to relive the memory of a generation and reproduce the epitome of an era. At present, Jaeger-LeCoultre has made sixteen Chinese films of different ages and types shine again through the "Classic Film Copy Restoration Project".

As an art closely related to the development of science and technology, the history of film development is closely related to the development of science and technology, from silence to sound, from film to digital technology, and then to virtual shooting. Gabrielle Chanel has long realized the powerful power and influence of this new art media in arousing resonance. She once said, "I want to be a part of the future".

"Before becoming a director" special project 2023 series activities

Gabrielle Chanel witnessed the great development of the film industry all her life and kept close contact with it. Chanel’s continuous dialogue with the film industry has also become one of the symbols of the brand. Chanel joined hands with the China Film Directors Association to support the CFDG China Young Film Directors Support Program (Onion Program), and jointly set up a special project of Onion Program "Before Being a Director" in 2022. On June 13th, the two sides jointly held the "Green Night" film sharing and exchange meeting. This activity started the 8th Green Onion Project and released the 2023 series of activities of the special project "Before becoming a director".

The 2023 series of activities is curated by the famous director Frant Gwo, with the theme of "Before becoming a director-the film’s original and future". Through movie master classes, film exhibitions, salons, open classes on campus and other rich forms, it will focus on the presentation of image style and technology, bring about reflections on the film’s ontology and future under the technological revolution, encourage the new generation of filmmakers to emancipate their visual imagination and jointly create a broader picture of film art and technology in the future. Looking back, looking to the future, and expanding the connection between them through various forms and ways, the fate story of fashion and movies will continue.

According to the data released by the Association, the retail sales volume of the passenger car market in November 2023 was 2.08 million, up 26.0% year-on-year and 2.4% quarter-on-quarter. In the first 11 months, the cumulative retail sales volume was 19.345 million units, up 5.3% year-on-year.

Specifically, look at the sales performance of major car companies:

In November, BYD was still the top seller of passenger cars in China, leading a number of independent joint venture brands with a sales volume of 263,000 vehicles. So far, BYD’s annual sales volume is 2.672 million vehicles. So, the annual sales target of 3 million vehicles is not a big problem.

Among the top ten rankings, Geely Automobile has a great change in ranking, with a retail volume of 170,000, up 34.4% year-on-year, surpassing FAW-Volkswagen in one fell swoop, ranking second in the list. Among them, it is closely related to new energy vehicles represented by Yinhe L6 and L7. Similarly, Changan Automobile is also the same, and the deep blue series has been formed, and Qiyuan series is making efforts, which are all important reasons.

Among domestic manufacturers, there is also a dark horse, Chery. Although it is only ranked sixth, the retail sales of Chery Automobile reached 94,000 vehicles in November, up 74% year-on-year, which is the fastest growth among the top 10 automobile companies. And unlike Changan and Geely, Chery’s new growth point is mainly the fuel vehicles such as Arrizo 8 and Jetway Traveler, and the proper dark horse drivers. Coupled with the next new energy, Chery’s future performance is very worth looking forward to.

In the joint venture model, although FAW-Volkswagen was overtaken by Geely, its monthly sales volume of 167,000, with a growth rate of 43.3%, still held the "number one" position in the joint venture brand, while SAIC-Volkswagen ranked fifth, with a sales volume of 116,000, a year-on-year increase of 24.9%. The sales volume finally stopped falling, but it was still difficult to make a breakthrough.

Other joint venture brands are not so good, especially Japanese brands. Among the top ten, only GAC Toyota entered the top ten, and it was the only car company that declined. In November, the sales volume was 77,000 units, down 1.9% year-on-year, while Guangqi Honda, Dongfeng Honda and Dongfeng Nissan all fell out of the top ten.

Wen | Fan Shu

Source: Fanfan in reading (ID: dushu 259)

Go to exercise, life lies in exercise, life does not stop, exercise does not stop

I have a friend who complained constantly about work problems some time ago, and the whole person smelled of depression.

I can see him again recently, only to find that his mental state has changed greatly, and his eyes are no longer cloudy and depressed.

I teased him about what good things happened to him recently, and he was stupefied and said nothing happened.

"Then how do you feel that the whole person has taken on a new look recently? You didn’t return it last week …"

"It’s really nothing, just last weekend, I thought it was not the way to worry about work all day, so I followed my cousin, a sportsman, to run and play ball. After running for a few days in a row, I felt much better and wanted to open my work."

Leonardo da Vinci said that sports are the source of all life.

When I really understood this sentence, it was the day when I was so busy that I insisted on going to the gym for an hour.

It is always said that when going to work every day, where there is still time and energy to exercise, I will lie on the sofa when I get home, so tired that I don’t want to move.

But the reason why a person really has no energy is precisely the lack of exercise.

The busier you are, the more tired you feel, the more you need to exercise, run, dance and hit a ball heartily, and the whole person’s sense of fatigue will be swept away.

Even if you go back to the office to face the work, the depressed mood will be relieved a lot.

Exercise is the best medicine to cure everything.

Hippocrates said: the best doctors of mankind are air, sunshine and exercise.

Indeed, we can often see those elderly people who are in high spirits. Every morning at the first light, we can see them dancing Tai Chi, skipping rope and kicking shuttlecock, or jogging and climbing mountains. They are in high spirits, far more energetic than some young people who are listless and yawn repeatedly.

And every night, the square dance begins with the rhythmic movement.

Many elderly people say that they didn’t like square dancing at first, and they felt noisy, but after they really tried, they found that getting their bodies moving would make them feel much more comfortable, and those minor illnesses such as colds and coughs also left them.

Socrates once said that the health of the body is destroyed by immobility and maintained for a long time by exercise.

Exercise can strengthen people’s physique and forge your figure. The more people who exercise regularly, the healthier their bodies and the younger their faces.

For example, Zhang Junning, a runner, insists on morning running and other exercises every day. Although she is 37 years old, her face and figure are still as pretty as a girl, which are the best gifts that sports bring her.

For another example, Eddie Peng Yuyan, a master of self-discipline, used to be a frail little fat man with asthma. After years of self-exercise, he finally grew into a handsome, muscular, powerful and healthy male god.

Regarding sports, he once said: "Sports don’t make me excellent, but give me more opportunities.

Although exercising for half an hour or an hour every day will not bring any change at the moment, over time, you will find that you have a strong heart and people will become happier. "

The more people who have exercise habits, the more they will find that the pride that arises after exercise can remove all the depression, and it can purify the inner garbage mood.

An exercise, like a detoxification and redemption, eliminates physical and emotional toxins and redeems the gradually exhausted soul and spirit.

Perhaps many people know that exercise is very important, it can secrete a kind of "happiness element", so that the body, spirit and psychology can be full of vitality quietly.

But everyone knows the truth, but they just can’t do it.

But in fact, it’s really simple to start exercising. You just need to set a goal: to exercise, even for 5 minutes or 10 minutes, is closer to your desired state than sitting or lying down.

Go to exercise, life lies in exercise, life does not stop, exercise does not stop

Author:Uncle Fan, this article starts with Fan (ID: Dushu259), and I will accompany you in reading in the beautiful morning. Reprint, please contact reading fan for authorization.

Responsible Editor X Zhang Muye Duty Editor X Han Jiangxue

Source: Modern Express Full Media

[AI learning "class representative"]

江苏省南京市栖霞区文化馆副馆长 吴艳：

文化是一个国家、一个民族的灵魂。

本期金句，一起来学习。

【本期金句】

我们要坚持马克思主义在意识形态领域指导地位的根本制度，坚持为人民服务、为社会主义服务，坚持百花齐放、百家争鸣，坚持创造性转化、创新性发展，以社会主义核心价值观为引领，发展社会主义先进文化，弘扬革命文化，传承中华优秀传统文化，满足人民日益增长的精神文化需求，巩固全党全国各族人民团结奋斗的共同思想基础，不断提升国家文化软实力和中华文化影响力。

——习近平2022年10月16日在党的二十大上的报告

【多学一点】

习近平总书记强调，文化自信是更基础、更广泛、更深厚的自信，是一个国家、一个民族发展中最基本、最深沉、最持久的力量；坚定中国特色社会主义道路自信、理论自信、制度自信，说到底是要坚定文化自信。

【学习感悟】

作为基层文化工作者，传承中华传统文化精髓，是我们义不容辞的责任。我们要不断深化对文化建设的规律性认识，切实把中华优秀传统文化传承好发展好。

出品江苏省习近平新时代中国特色社会主义思想研究中心

制作现代快报+

（校对 张静超 周露）

In the recent allocation of seats in the finals, the China Badminton Team once again demonstrated its strong strength and firmly sat on the top of the world badminton. However, we also have to notice the rising momentum of Korean badminton teams in recent years, and they have become strong competitors of China team in the world badminton stage with amazing performance.

Since the 1990s, the China badminton team has begun to emerge on the world stage. With excellent skills and solid training, they quickly became the world badminton leaders. For many years, the China team has made great achievements in various important competitions, and won the world championships and the Olympic Games for many times. These brilliant achievements have enabled the China team to sit firmly at the top of the world badminton, and won the hearts of countless fans.

However, in recent years, Korean badminton teams have frequently brought challenges to China. Korean badminton players performed well, and they broke into the territory of China team with their agile skills and excellent skills. Many young Korean players have made their mark in various competitions and become strong competitors of the China team in the world badminton.

It is particularly worth mentioning that the Korean team performed particularly well in the women’s badminton event. They not only have excellent technical level, but also show strong teamwork ability. In recent years, the Korean women’s badminton team won the championship frequently, which brought great pressure to the China team. China team has to take this new competitor seriously and keep a good competitive state.

Of course, the strength of China team is still the benchmark of badminton in the world. China’s players have shown extraordinary strength and talent in various events. They have superb technology, excellent reaction ability and strong psychological quality, which enables them to remain calm and win at critical moments. Regardless of the men’s or women’s events, the China team has shown a strong dominance.

Nevertheless, the rise of Korean badminton team can not be ignored. They constantly improve their own level, strengthen the competition with China team, and inject new vitality into the development of badminton in the world. The competition between China and South Korea not only inspired each other’s fighting spirit, but also presented a wonderful badminton feast for the global audience.

To sum up, the China badminton team continues to sit firmly at the top of the world, but the rise of the Korean badminton team has also brought great challenges to the China team. The competition between the two teams will boost the development of badminton in the world. Let’s look forward to more wonderful duels and excellent performances in the future!

How long has it been since you went to the beauty shop?

Li Si (a pseudonym), a white-collar worker in Shenzhen, was once the "iron powder" of the beauty collection shop. In the first two years when the beauty collection shop was the hottest, she went to the first colorist in Shenzhen with her friends to try on lipstick, punch in and take photos, and often visited chain brand stores like KKV and Jinliang Life.

"In the past two years, I really liked to visit Jinliang Life. It has a complete range of cosmeceuticals, and the decoration style is also my favorite ins style. There is also a tea partition, so I can have a rest when I am tired. But when I go again this year, I feel that skin care samples are not as many brands as before, and there are almost no people in the store. " Li Si said bluntly.

The depression of stores is not groundless. Recently, Jinliang Life announced that it will close all offline stores before December 31, 2022, focusing on online business. According to the notification letter provided by the online transmission supplier, Jinliang Life blamed the decision to close the store on the continuous impact of the epidemic.

It is reported that Jinliang Life is a beauty collection store brand founded by Steady Medical in 2019, with more than 2,000 products on the store shelves, covering skin care, make-up, fragrance, personal care, home cleaning and other categories. By the end of 2021, Jinliang lived in 10 stores all over the country.

The retreat of Jinliang’s life is just the epitome of the collective "flameout" of beauty collection stores. Since last year, the new beauty collection stores such as THECOLORIST Colorist, HAYDON Black Hole and KKV have closed down one after another to varying degrees, while the traditional head beauty collection stores Sasha, Watsons and Zhuo Yue have also suffered from sluggish performance and are deeply mired in business bottlenecks.

Can the wind of the beauty collection shop still blow?

The beauty cosmetics collection shop has a hard time.

Looking back on the past, the new and old beauty collection stores were once bustling and brilliant.

In 2019, the new beauty collection store quickly became popular with its high value, low price and complete categories, and brands such as HAYDON Black Hole, WOW COLOUR and Colorist set off a wave of queuing and punching. As early as the golden age of free travel in Hong Kong more than ten years ago, Zhuo Yue, Sasha and Watsons were important places for countless tour groups, purchasing agents and young consumers to buy cosmeceuticals.

Nowadays, the beauty collection store is undergoing a crisis of survival and closing the store again and again.

In May of this year, HAYDON Black Hole closed three stores successively; The number of WOW COLOUR stores has also been reduced from more than 300 at the peak to more than 100 today, and the number of stores has been folded.

In addition, KKV and colorist THE COLORIST continue to close stores. In the first half of 2021 alone, KKV has closed 44 franchisees, while THE COLORIST has closed 59 franchisees. According to the reporter of Time Weekly, THE COLORIST has three stores in Guangzhou, and the Wanlinghui store has been closed before.

On the other hand, Watsons, Salsa, Zhuo Yue and other traditional beauty collection stores can’t escape the fate of a sharp drop in performance.

According to the financial report for the first half of 2022, Watson’s China market sales were 9.685 billion Hong Kong dollars, down 17% year-on-year; Earnings before interest and tax achieved HK$ 623 million, down 60% year-on-year.

According to the financial report, in the six months to September 30, 2022, Sasha International’s turnover reached HK$ 1.55 billion, down 2.9% year-on-year, with a loss of HK$ 133 million during the period. Among them, the retail sales in mainland China dropped by 13.1% to HK$ 120 million.

In the financial report, Sasha attributed the decline in performance in China to the loss of stores, pointing out that during the reporting period, despite the closure of stores that recorded losses during the reporting period and efforts to reduce operating costs, the business in China was still dragged down, and the loss increased by 5.1% year-on-year to HK$ 44 million.

In terms of the number of stores, the number of Watsons stores decreased by 124 in the first half of this year. As of September 30, 2022, the total number of international retail stores in Shasha has decreased from 234 to 193, with the largest number of stores closed in mainland China, with 35 stores reduced and 42 remaining.

In addition to the decline in performance, stores are closed, and more traditional beauty collection stores are facing bankruptcy.

In April this year, Zhuo Yue released its annual report for fiscal year 2021, showing that the company achieved operating income of HK$ 627 million, up by 16.37% year-on-year, and the net loss attributable to the parent company was HK$ 208 million, down by 18.63% year-on-year. In June this year, Zhuo Yue officially announced the suspension of trading on the Hong Kong Stock Exchange; In September, Ye Junheng, the founder of Zhuo Yue, and his wife and son were also filed for bankruptcy by Fuying Co., Ltd., a subsidiary of Hongan Group.

The guest bill rate is worrying

The life of beauty collection stores is not easy, which is not unrelated to the "shrinking" of the domestic beauty retail market.

Statistics from the National Bureau of Statistics show that the total retail sales of cosmetics from January to October this year was 308.4 billion yuan, down 2.8% year-on-year. Since the beginning of this year, the growth rate of total retail sales of cosmetics has been maintained at the lowest level in five years, and it has been declining for three consecutive months. This kind of pressure from retail terminals has become one of the "straws" to crush beauty collection stores.

Affected by the epidemic situation, the downward trend of offline consumption, changes in shopping channels and other factors, the passenger flow of beauty collection stores has been greatly reduced, and the conversion rate of customer orders has been further reduced. Making ends meet is also the cause of a large number of closure of beauty collection stores.

Yang Ping (pseudonym) has worked in Shasha for many years, and is currently engaged in sales planning in a new beauty collection store enterprise. She told the Times Weekly reporter that in the past, the problem of low conversion rate of beauty collection stores mainly existed in new beauty collection stores. Traditional beauty collection stores had a certain customer base and were still "able to withstand", but with the emergence of a large number of social platforms such as Xiaohongshu and domain bloggers in the past two years, and the rise of live broadcasts and short-sighted band goods, new and old beauty collection stores were separated by more than half of the customer lists online.

According to the data of Ai Media Consulting, the market size of China cosmetics industry will reach 455.3 billion yuan in 2021, and it is estimated that the market size of China cosmetics industry will reach 516.9 billion yuan in 2023. According to the survey data of Ai Media Consulting, 72.6% of consumers will buy cosmetics on the integrated e-commerce platform, and e-commerce will continue to be the main channel of major brands.

On the other hand, the homogeneity of the products sold and the lack of brand characteristics have also led to the collective "running" of beauty collection stores.

"Beauty collection stores like Sasha and Zhuo Yue mainly sell Japanese, Korean and European makeup. Compared with them, new beauty collection stores have more domestic brands of makeup. But even so, there are still too many identical products, and consumers are prone to aesthetic fatigue. There is no way to effectively stimulate consumption just by engaging in promotional offers. " Yang Ping explained.

Bai Yunhu, an expert in beauty management, said that there are some shortcomings in the "people’s goods yard" of today’s beauty offline collection stores, and there are still many problems in cultivating consumers’ minds, supply chain management and offline store scene design.

Beauty collection stores are collectively saving themselves.

HARMAY Huamei enhances its competitiveness by introducing new domestic brands such as Rose Manor, ChunShan Chunshan and East Beast from ANN’S ROSARY. WOW COLOUR will expand the diverse categories such as cosmetics, perfume, aromatherapy and toiletries on the basis of makeup and skin care, trying to open up the brand beauty product matrix; Watsons has continuously adjusted its store opening strategy, combined online shopping malls with offline stores, and started the O2O retail model by developing online operating tools such as WeChat official account, applets, and communities.

From the perspective of the industry as a whole, the beauty market still has room for improvement, and the beauty collection store is not desperate. In the face of the current predicament, how to regain the favor of consumers is the fundamental problem that beauty collection stores need to think carefully. (Time Weekly)