"One thousand hopes, one hundred percent happiness."

　　"Buy more, buy less, buy as much as you want, and you will win sooner or later." … …

　　Previously, walking on the street, you can often see similar slogans hanging outside the lottery betting station; In the betting station, many lottery players get together to exchange experiences. But now, is such a scene less and less common? In June this year, the national lottery sales totaled 34.767 billion yuan, a decrease of 23.862 billion yuan or 40.7% over the same period of last year. Not only did the monthly data decline, but combing the lottery sales data in the past decade found that the lottery sales showed negative growth year-on-year for the first time in the first half of this year. What causes the lottery market to be cold? What is the future trend of lottery market?

　　In the first half of the year, national lottery sales fell first.

　　From January to June this year, the national lottery sales totaled 212.596 billion yuan, a year-on-year decrease of 32.602 billion yuan or 13.3%. Among them, the sales of welfare lottery institutions was 97.757 billion yuan, a year-on-year decrease of 12.838 billion yuan or 11.6%; The sales of sports lottery institutions reached 114.839 billion yuan, a year-on-year decrease of 19.764 billion yuan or 14.7%.

　　Combing 2010 — The lottery sales data in the first half of the decade in 2019 found that this was the first year-on-year decline.

　　Judging from the monthly data, in June this year, the country sold a total of 34.767 billion yuan of lottery tickets, down 40.7% from the same period of last year. The year-on-year decline was mainly due to the large sales of quiz lottery games in the World Cup in June 2018, with a high base in the same period last year. In the first half of 2018, lottery sales increased by as much as 19.6%. Looking back on the past decade, the lottery market experienced a double-digit rapid growth period in 2010-2012, maintaining a high growth rate of more than 20%; In 2013 and 2014, the growth rate of national lottery sales fell below 20%; From 2015 to the first half of 2017, the growth rate of national lottery sales dropped significantly, only 5.2%, 3.5% and 5.5% respectively. Negative growth occurred for the first time in the first half of 2019.

　　Where do people prefer to buy lottery tickets?

　　Geographically, data from the Ministry of Finance show that in June this year, lottery sales in 31 provinces (autonomous regions and municipalities directly under the Central Government) all declined compared with the same period of last year.

　　However, from the cumulative data in the first half of the year, lottery sales in five provinces increased year-on-year, namely Sichuan, Shanghai, Henan, Anhui and Beijing, with an increase of 1.681 billion yuan, 234 million yuan, 190 million yuan, 172 million yuan and 45 million yuan respectively. As far as the overall sales volume in the first half of the year is concerned, Guangdong, Jiangsu, Shandong, Zhejiang and Henan rank among the top five in the country.

　　Strengthen the supervision of high-frequency fast-opening games

　　Why did lottery sales decline in the first half of this year? An expert in the lottery industry analyzed that at the beginning of this year, in order to regulate the lottery market, the Ministry of Finance, the Ministry of Civil Affairs and other departments strengthened the supervision of high-frequency quick-opening games and quiz games, extended the sales time of high-frequency quick-opening games and reduced the number of lottery games.

　　High-frequency fast-opening games mainly complete the process from sales to lottery every few minutes or ten minutes through electronic equipment. The data shows that in 2017, the share of Fucai quick-opening games in the total sales volume of Fucai reached 40%. In that year, the total sales volume of national welfare lottery was 216.977 billion yuan, of which the sales volume of quick-opening games was 87.522 billion yuan. A lottery player said: "The number of high-frequency fast-opening games is small, there are many awards, and the lottery is frequent. Many domestic lottery buyers are speculative when buying high-frequency fast-opening games. Some lottery buyers can play all day and easily lose their minds."

　　In January this year, the Ministry of Finance, the Ministry of Civil Affairs, and the General Administration of Sports issued a notice requesting to adjust the rules of high-frequency fast-opening lottery games and quiz lottery games and strengthen the supervision of the lottery market. According to the notice, in recent years, China’s lottery industry has generally shown a sustained and healthy development trend. At the same time, there are still irrational lottery buying phenomena in the lottery market, such as unauthorized use of the Internet to sell lottery tickets and large bets. In particular, the market supervision of welfare lottery quick-opening games, sports lottery high-frequency games and sports lottery national online single-game quiz games needs to be strengthened.

　　The notice is clear. From February 11th, if the sales time of high-frequency quick-start games is shorter than 20 minutes, it will be adjusted to 20 minutes. Since 2019, the number of contests and events for the annual quiz game shall not be higher than 70% of the number of contests and events for sale in 2018.

　　The above-mentioned experts also pointed out that the main reason is that there was a World Cup in June 2018. At that time, the sales volume of SMG was particularly large, which also boosted the sales volume of sports lottery. However, there were no important sports events in June this year. The sharp decline in sports lottery sales in June was an important factor in the decline in lottery sales in the first half of the year.

　　Internet lottery was banned.

　　The ban on internet lottery sales also has an impact on lottery sales. In August 2018, the Ministry of Finance and other 12 departments jointly issued a document, resolutely prohibiting the unauthorized use of the Internet to sell lottery tickets.

　　Internet lottery had previously shown a blowout growth trend in 2014. The huge sales volume of nearly 100 billion yuan makes internet lottery purchase an important force to promote the development of lottery market.

　　In 2014, Internet lottery experienced a glorious period. Major sports events, including the World Cup in Brazil, boosted the sales of Internet lottery by 102% from 42 billion yuan in 2013 to 85 billion yuan, accounting for 20% of the total lottery sales. According to the Analysis Report of Internet Lottery Market in 2014, there were more than 100 million users in China who bought lottery tickets through Internet channels, and the Internet became an important betting platform and channel for users.

　　Since then, since 2015, the Ministry of Finance and other departments have repeatedly issued a document to prohibit the sale of lottery tickets through Internet channels. However, during the 2018 World Cup, a large number of mobile apps illegally sold lottery tickets through the Internet.

　　At that time, there were many fish that escaped from the net without being investigated. According to reports, through the search of "lottery" in Android and Apple mobile phone stores, some apps have stopped selling lottery tickets, but there are still many softwares that can buy lottery tickets. In the early days of the World Cup last year, many companies launched online lottery platforms again. Finally, many online football lottery platforms such as "Winning the lottery every day" and "Everyone Winning the lottery" stopped selling on June 20 last year.

　　Standardize the management of welfare lottery issuance

　　The corruption case of Fucai Center exposed last year aroused social concern. On November 9, 2018, the website of the Central Commission for Discipline Inspection published a heavy article: "Pay equal attention to reduction and suppression, treat both the symptoms and the root causes, rebuild the credibility of Welfare Lottery, and the discipline inspection and supervision team stationed in the Ministry of Civil Affairs will promote the formation of a good political ecology from typical cases", with more than 4,000 words, and released confession videos of four former leaders of China Welfare Lottery Issuance Management Center.

　　After the corruption case of Welfare Lottery, the Ministry of Civil Affairs has improved the management system of welfare lottery issuance, sales, distribution and use of public welfare funds, such as changes in the internal institutions in charge of welfare lottery management.

　　On July 29, the Ministry of Civil Affairs held a press conference, and the relevant person in charge introduced that there are three main reform directions in regulating the issuance and management of welfare lottery tickets. First, cooperate with the Ministry of Finance, comprehensively rectify the unauthorized use of the Internet to sell welfare lottery tickets, and comprehensively conduct self-examination and inspection of national welfare lottery institutions and consignment agents. Second, vigorously adjust the rules of the quick opening game of welfare lottery to resolve the market risks of welfare lottery. The third is to improve the welfare lottery issuance management system. According to Economic Daily

　　Cctv news (Reporter Li Wenliang) Selling a car and then having it stolen, even a car was sold for three times. Recently, the police in Jinan, Shandong Province lasted for half a year, starting with a car theft case, and destroyed a 30-member criminal group headed by Wang.

　　Wu Yanbing, deputy head of the Criminal Police Brigade of Lixia Branch of Jinan Public Security Bureau, said that during his 10 years in Jinan, the suspect Wang gradually evolved from an ordinary taxi driver into the chief criminal of a criminal group involved in black and evil. They formed a stable organizational system "Zhengdian Gang" by wooing fellow villagers, fighting, picking fights, extortion, theft and robbery, which greatly damaged the legitimate interests of the masses and had extremely bad social impact.

　　Selling cars and stealing cars, another case, the fugitive suspect is now in the air.

　　On January 22, 2018, Lixia police received a report from the victim Li Moumou that a black Magotan sedan mortgaged by a bank was previously purchased from Wang and others at a low price of 105,000 yuan, but the car could not be used normally due to incomplete procedures. Later, Li Moumou entrusted Wang and others to help sell the car, and the car was stolen during the sale.

　　After receiving the case, the First Squadron of Lixia Interpol quickly launched an investigation. On July 2, 2018, the car appeared in Tianjin, and the police immediately rushed to Tianjin and found that the actual user of the vehicle was Mu Mouhui, who was a cousin of Wang, both of whom were from Zhengdian, Laoling, Shandong Province. The police comprehensively analyzed and judged that the suspicion that Wang and others sold cars first and then stole them rose rapidly.

　　Subsequently, the police conducted an investigation around Wang and the people around him, and determined that the theft of the black Magotan car was the work of Zhang Mouzhi. Following this clue, it was found that Zhang Mouzhi was one of the fugitives who sought trouble with Wang and others in the police station area of Keyuan Road. On July 25, 2018, the police arrested Zhang Mouzhi.

The picture shows the police arresting the scene. (Photo courtesy of Lixia Public Security Bureau of Jinan City)

　　Uncover the curtain of criminal groups

　　After in-depth investigation, the police found that this was not a simple car theft case, but a criminal gang involving more than 30 people headed by Wang, with Zhang Mowen, Zhang Mozhi, Zhang Mobin, Sun Moudong and Xia Mouyun as the backbone.

　　Wu Yanbing introduced that Wang, the leader of the gang, drove a taxi from Zhengdian, Laoling, to Jinan in 2008. He operated well and earned a lot of money. Later, Zhengdian’s fellow villagers all came to him. Wang anchored more than 20 cars in a taxi company. The fellow villagers who defected first took driving taxis as their main business, and formed an influential "Zhengdian Gang" in the taxi industry in Jinan, with a stable organizational system.

　　Through long-term covert development, the criminal gang gradually completed primitive accumulation of capital by operating hotels, business hotels and taxi companies as economic sources, and formed an enterprise management and business model. In the meantime, in the name of recruiting hotel waiters and taxi drivers, more than 30 members were developed.

　　In the daily management, the members of the gang use WeChat group, QQ group and taxi radio as contact methods, and contact in real time. Once people are needed to commit illegal crimes, people will be gathered immediately, which will have a quick response, many members and great social harm.

　　During his hotel management in Jinan, Wang bullied the city and competed viciously. In order to monopolize the regional market, he organized and implemented a large-scale affray. In April 2017, Wang, Zhang Mowen and Sun Moudong jointly invested to run a hotel in Heping Road, Lixia District. Because of the competition for tourists, they repeatedly had conflicts with the owner of an adjacent hotel. On May 11, 2017, there was a conflict between the two sides. Wang gathered more than 20 people at the entrance of the other hotel, and the two sides confronted each other, with more than 60 participants, and the social impact was extremely bad.

　　In addition, on April 19, 2017, the criminal gang was in a hotel on Huanshan Road, which also disturbed public order and caused trouble because of competition.

The picture shows the suspect being interrogated. (Photo courtesy of Lixia Public Security Bureau of Jinan City)

　　The gang "transformed" and falsely sold mortgage cars.

　　In the early days, the gang mainly disturbed public order and made troubles. In the past year, it gradually developed into crimes such as robbery, extortion and theft. In order to achieve the purpose of illegally accumulating wealth and obtaining benefits, the gang committed crimes continuously and repeatedly.

　　From September 2017 to January 2018, the criminal suspects Wang, Zhang Mouwen, Zhang Mobin, Xia Mouyun and others discussed together, and Wang invested to buy a bank-mortgaged vehicle. After buying the car, he assembled a locator and reserved a car key. After selling the car, he stole the vehicle back; Or, Xia Mouyun posted the information about selling mortgage cars on the Internet, and forged the relevant procedures of the car. When the buyer came to Jinan to trade, he defrauded the car purchase money and then gathered people to grab the car back.

　　In the name of falsely selling the mortgage car, the gang snatched, stole and cheated the mortgage car back by means of theft, robbery and fraud after selling the car or during the transaction. The car was sold six times, and one of the Volkswagen Tiguan cars was repeatedly sold three times.

　　At present, the criminal group headed by Wang has been smashed by the police. Since July 25, 2018, the police have arrested 28 illegal and criminal members of the group, including 21 people arrested and 7 people released on bail pending trial. It was initially verified that there were 9 criminal cases involving robbery, affray, theft, etc., and the property involved was worth more than 2 million yuan. What was waiting for them would be legal sanctions. (This article thanks Zhao Yang for providing the material)

　　[Li Keqiang: shantytown renovation is not only a livelihood project, but also can promote the stable and healthy development of the real estate market] On the 21st, Li Keqiang visited the shanty town of Jingyi Road in Huaiyin District of Jinan. The area has been included in the 2017 Jinan shed reform plan, involving about 4,760 households. The Prime Minister told local officials that the shantytown renovation is not only a livelihood project to make up for historical debts, but also an important way to promote new urbanization and promote the stable and healthy development of the real estate market.

　　[What is this shack with three quilts to cover in winter? The Prime Minister walked in] Li Keqiang walked into the home of Zhang Shirong, a shanty town of Jingshiyi Road in Jinan on the 21st. The old man lived in this low-rise bungalow for 42 years, and kept warm by charcoal stove in winter. Because I have had four or five gas poisoning experiences, I dare not make a fire at night, and I need to cover three quilts in the coldest winter. After listening to the Prime Minister, can I have a look in the back room? He opened the door of the wardrobe, which was stuffed with bedding.

　　[Li Keqiang: shanty towns are "depressions" in the city, so this depression must be raised] Li Keqiang walked into the shanty towns of Jingshiyi Road in the center of Jinan on the 21st. Surrounded by high-rise buildings, the low bungalows here are in ruins. There is neither heating nor water in the room. The Prime Minister said with a dignified expression that shanty towns are "depressions" in the city. We must raise this depression and do our best to let you live in new buildings and lead a new life as soon as possible.

　　[Li Keqiang: This is your promise to the residents of shanty towns. You must do it! 】 Li Keqiang visited 87-year-old Wang Guilan’s home in the shanty town of Jingshiyi Road in Jinan on 21st. She and her wife have lived here for 56 years. The old man took the prime minister’s hand and asked, when can we live in a new home? The Prime Minister told the local leaders that you should specify the time limit. After getting an answer next year, the prime minister said, this is your promise to the residents of shanty towns, and you must do it!

　　Xinhai, China, May 18 (Reporter Li Jiajia) The "520 Love Bill Survey Report" released by zhenai on the 18 th shows that over 7 adults spend less than 2,000 a month on love; 80% of women want the other half to earn more than twice; The economic pressure of men’s marriage and love in first-tier cities is great; Eighty percent of men and women have less than half a year of patience in pursuing love; Shanghai Shenyang has a high-yield "crazy wife"; Love is easy to meet for 3 years; Wuhan has become the city with the most cross-regional marriage and love.

　　This report is an online sample survey of zhenai’s 100 million members, with a total of 6,289 valid samples for data analysis.

　　In the sweet time of love, all expenses are indispensable. According to the survey, 72.64% of single men and women think that it is reasonable to spend 1,000 to 2,000 yuan a month on love, which accounts for a quarter of salary income. As far as consumption is concerned, 32.6% of men think that shopping is the biggest expense in love, and "buy buy shopping" which women love is regarded as the number one enemy of wallets, followed by tourism and entertainment; Women, on the other hand, think that tourism is the biggest expense, followed by shopping and entertainment.

　　People who have talked about marriage have also passed the age of being full of affection and drinking water, and their economic income has always been concerned. The report shows that half of men think that the ideal economic state is equal to that of men and women, and 36.3% of men think that "men earn twice as much as women"; Only 15.2% of women think that the income of men and women is equal in an ideal economic state. More than 50% of women hope that men’s income is twice that of women, and 30.3% of women hope that men’s income is three times or more than that of women.

　　It can be seen that the economic pressure of men on the level of marriage and love is increasing day by day. From the data point of view, men in first-tier central cities are still "far ahead" in the face of economic pressure from marriage and love. Among the cities with high demands from women, Beijing ranks first, followed by Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan and Xi’ an.

　　In this regard, Zhang Shasha, an emotional expert in zhenai, believes that from the traditional culture of China, men are endowed with the important task of supporting their families. However, in contemporary society, the situation has changed a lot, and women’s ability and value have been greatly improved, even surpassing men in many aspects, so it is unnecessary to rely too much on men economically. At the same time, it is pointed out that it is not worth the loss if you miss the object of good character and sincere treatment with harsh economic requirements.

　　The fast pace of modern society makes all kinds of fast food cultures and quick concepts popular, which also changes people’s emotional concepts and emotional patience, and makes single men and women in reality seize the day emotionally. According to the report, 79% of men and women said that they are willing to spend no more than six months in pursuing their feelings, and 35% of men and 44.4% of women spend less than one month. Only 21% people are willing to spend more than half a year to pursue their favorite object. Interestingly, the post-90s generation accounts for the most of this group, which shows that the post-90s generation is more persistent in the process of pursuing love.

　　80% of men and women’s patience in pursuing love is less than half a year.

　　Once the confession is rejected, 51.09% of men and women will choose to give up directly, 31.86% are still willing to spend a month fighting for opportunities, and only 17.05% will choose to impress each other with persistence for more than half a year.

　　Love is a process of mutual attraction. Zhang Shasha, an emotional expert in zhenai, said that in pursuit, the time is too short, and the other party may not know you well enough. Therefore, if the frequency of contact between the two parties is high (including telephone or network contact), it can be judged whether they can attract each other in more than three months. If the frequency is low, the pursuit period can be extended to six months.

　　Couples are small enemies, and quarrels and bumps are inevitable. The survey found that 54.6% of men said they would compromise immediately when they quarreled, and they were full of tolerance, thoughtfulness and warmth, and 37% of men would compromise in 1-2 days. In-depth investigation shows that men in Shanghai, Shenyang and Beijing admit their mistakes the fastest. For men in these cities, they are likely to become "crazy wives" in the future, and they know how to tolerate and understand best in love. Relatively speaking, men in Chongqing, Suzhou and Guangzhou are more "proud", and it takes 1-2 days to compromise for love. However, it takes more than half of women an average of 1-2 days (50.2%) to compromise.

　　"If you quarrel with your girlfriend, you will win, and you will be single in the end," said Mr. Chen, 27, from Haidian District, Beijing. "Although this is an online joke, I agree that love is not a place to make sense. Boys should have let girls talk slowly and never be angry. It is also good for yourself to admit your mistake in time and marry your girlfriend. "

　　"Giving" is a word that appears frequently in love. The report shows that such behaviors as "spending time with each other", "following each other’s city life", "filial piety to each other’s parents", "giving all the money to each other for safekeeping" and "working hard for each other’s dreams" are all on the list, which are the main giving behaviors of people in love.

　　As for the in-depth study of "following the other city life", it will be found that the more floating people in first-tier cities, the more marriage and love in different places they face. Whether to choose the other city life for love is also a problem that young people have to face. The survey found that 50% of post-80s people are willing to follow each other’s city life for love, which accounts for the most than other age groups. The data shows that Wuhan, Nanjing, Chengdu, Shenzhen and Hangzhou are cities where couples are more willing to move for each other. It can be seen that these cities have the most foreign daughters-in-law and foreign sons-in-law.

　　Cctv newsAt 06: 50 on October 22, 2023, Hainan Meteorological Bureau issued a three-level rainstorm warning: due to the easterly jet, in the past 24 hours, some towns and villages in Qionghai, Wanning, Qiongzhong and other cities and counties experienced precipitation of more than 100 mm, and it is estimated that in the next 24 hours, most towns and villages in Qionghai, Wanning, Qiongzhong, Tunchang and Ding ‘an will experience precipitation of 80-150 mm and local area of more than 220 mm. In addition, some towns and villages such as Baoting, Lingshui, Wenchang, Danzhou, Baisha and Sanya will have precipitation of 50-80 mm. Please take precautions.

　　The Department of Natural Resources and Planning of Hainan Province and the Meteorological Bureau of Hainan Province jointly issued the meteorological risk warning of geological disasters at 10: 00 on October 22, 2023: According to the previous rainfall situation of Hainan Meteorological Observatory and the rainfall forecast for the next 24 hours, it is estimated that in the next 24 hours (from 12:00 on October 22, 2023 to 12: 00 on October 23, 2023), the whole territory of qionghai city will be in Longgun Town, Sangerluo Town, Beida Town and Qiongzhong County of Wanning City. Please ask the above-mentioned cities, counties, township governments and relevant departments to do a good job in geological disaster prevention.

　　Weather reality

　　Affected by the easterly jet, from 08: 00 on October 21 to 08: 00 on October 22, heavy rain to heavy rain occurred in some parts of eastern, central and northern Hainan Island, while moderate rain and local heavy rain occurred in other areas. The rainfall in 61 townships (districts) in 12 cities and counties of Qionghai, Ding ‘an, Wanning, Qiongzhong, Tunchang, Haikou, Wenchang, Lingao, Sanya, Sansha, Chengmai and Ledong exceeds 50 mm, and the rainfall in 31 townships (districts) in 7 cities and counties of Qionghai, Ding ‘an, Wanning, Qiongzhong, Tunchang, Haikou and Wenchang exceeds 100 mm.

　　weather forecast

　　Hainan Provincial Meteorological Observatory predicts that,From 22nd to 24th, due to the influence of easterly jet, there was persistent heavy precipitation in Hainan Island. On the 25th, the easterly airflow weakened and the whole island turned into scattered shower weather.The specific forecast is as follows:

　　Land aspect：

　　From 22nd to 24th, affected by the easterly jet, there were heavy rains to heavy rains and local heavy rains in the eastern and central parts of Hainan Island, heavy rains and local heavy rains in the northern and southern parts, showers and local moderate to heavy rains in the western part. The highest temperature in the eastern half of Hainan Island is 23 ~ 27℃, and the lowest temperature is 19 ~ 23℃. The highest temperature in the western half is 26 ~ 30℃, and the lowest temperature is 18 ~ 25℃.

　　It is estimated that the accumulated rainfall in Wenchang, Qionghai, Qiongzhong, Tunchang and Wanning will be 200-300mm from 08: 00 on October 22nd to 08: 00 on October 25th, the local area will be 450mm, Haikou, Chengmai, Ding ‘an, Baoting, Lingshui and Sanya will be 100-180mm, and the rest cities and counties will be 50-80mm.

　　On the 25th, the easterly airflow weakened, and the whole island was cloudy with scattered showers. The highest temperature rose slightly, and the lowest temperature changed little.

　　Ocean aspect：

　From 22nd to 24th, the winds were 6-7 and the gusts were 8 in the Beibu Gulf, around Hainan Island, and near Xisha and zhongsha islands. Near the Nansha Islands, the wind is 5 ~ 6 and the gust is 7.

　　On the 25th, the winds in the Beibu Gulf, the sea around Hainan Island, and the sea near Xisha, Zhongsha and Nansha Islands weakened to 5-6, and the gust was 7.

　　The meteorological department of Hainan Province reminded

　　(1) Due to the heavy accumulated rainfall in the early stage in the eastern half of Hainan Island, the soil moisture in some areas was close to saturation, and there was continuous heavy precipitation in the eastern half of Hainan Island from 22nd to 24th. Relevant departments need to continue to take precautions against secondary disasters such as farmland waterlogging, mountain torrents, floods in small and medium-sized rivers and geological disasters in this area, and strengthen risk prevention such as floodbridges, floodways and mountain roads.

　　(II) Cities are prone to waterlogging risk, so it is necessary to pay special attention to the safety of underground facilities such as underground garages and underpasses, strengthen risk prevention in high-risk areas such as dangerous houses, slopes, simple sheds, rivers and hidden danger points of geological disasters, and strengthen supervision and hidden danger investigation in key places such as tourist attractions and construction sites.

　　(3) It is necessary to strengthen the inspection of reservoirs, pay attention to the limited water level of reservoirs in flood season, and pre-discharge measures can be taken in time for high-level reservoirs.

　　(4) Harvest mature late rice in time to prevent grain germination and rot caused by precipitation. After the rainstorm, the fields that plan to plant melons and vegetables will be drained in time to prepare for cultivation. Early-maturing litchi is easy to shoot autumn shoots after multiple rounds of precipitation, so fruit farmers should do a good job in controlling the shoots.

Tea base in Panyao Village, seven buddha Township, Qingchuan County.

Overlooking the ten thousand mu tea garden in Meiling Village, Naxi District, Luzhou City.

Tea Garden in Jinping Town, pingshan county City, Yibin City.

Emeishan tea garden.

After the water-saving irrigation project of tea garden in Juexi Town, Xuzhou District, Yibin City was completed and put into use, the local tea production and output value showed an increasing trend.

Chashan Road Network, contention village, Huishan Town, wutongqiao district City, Leshan City.

At the end of the year, millions of acres of tea gardens in Sichuan are brewing a new season next spring.

On December 15th, the e-commerce live broadcast base of the national tea industry was officially unveiled in the Science Park of Chuancha Group, Jinqiuhu Town, Cuiping District, Yibin City. As one of the earliest spring teas listed in Sichuan, the pre-sale information of Yibin morning tea was released simultaneously on the whole network in 2024.

In 2023, Sichuan tea achieved gratifying results: the tea garden area in the province was stable at about 5.9 million mu, and the comprehensive output value was 120 billion yuan. This is the third consecutive year that the annual output value of Sichuan tea has exceeded 100 billion yuan, and it continues to maintain a high-spirited attitude of steady progress.

The construction of high-standard bases continues to advance, the intensive processing continues to break through, and the "Sichuan tea leaves Sichuan" runs out of the "acceleration" … In 2023, Sichuan tea handed over a high score answer sheet to help the rural areas revitalize in an all-round way.

The construction of high-standard bases continued to advance.

At the end of December, in Sanguan Village, Wuchang Town, Jiajiang County, Leshan City, the tea trees all over the mountains were green and green. Sanguan Village is the largest export tea filing base in Jiajiang County, and just finished picking this summer and autumn tea a few months ago. Promote standardized planting, machine-picked summer and autumn tea, and supply products to overseas markets. Sanguan Village was rated as "National Rural Characteristic Industry 100 million Village" by the Ministry of Agriculture and Rural Affairs a few years ago.

Behind the completion of the "100 million yuan village" is the unremitting efforts of Sanguan Village to standardize and scale up the tea base.

According to the insiders, Sichuan tea was once faced with the dilemma of large area but scattered planting, many tea farmers but few large-scale operations. It is a key step to realize modern operation and improve economic benefits to build a small-scale, scattered tea garden into a large-scale, standardized, green, improved variety, digital and mechanized high-standard tea base.

Nowadays, in Sanguan Village, pieces of standardized tea gardens can be seen everywhere, and large-scale tea gardens have been formed, which has promoted the development of tea industry in the county. Jiajiang tea industry base has been built on a larger scale, with a tea planting area of 300,000 mu, including 100,000 mu of export tea filing base. In 2022, Jiajiang County’s tea export volume and export volume ranked first in the province.

In Sichuan, such tea bases are multiplying.

Since the beginning of this year, Sichuan has focused on the provincial-level projects such as the superior characteristic industrial cluster of morning tea in southwest Sichuan, the industrial cluster of black tea in Gongfu, and the strong town of agricultural industry, strengthened cooperation with academicians and scientific research institutions such as Sichuan Agricultural University, Tea Research Institute of Chinese Academy of Agricultural Sciences, and Tea Research Institute of Sichuan Academy of Agricultural Sciences, strengthened Industry-University-Research’s collaborative research, popularized technologies such as machine mining, machine tillage and machine defense, and comprehensively applied the "two substitutes" green production and low-yield and low-efficiency tea garden transformation technologies. At the same time, implement integrated facilities of water and fertilizer in suitable areas, and vigorously promote the scale, standardization, greening, improved varieties, digitalization and mechanization of industrial bases.

A piece of high-standard tea garden is rapidly formed. The data shows that in 2023, the area of clonal tea gardens in the province reached 5,244,900 mu, an increase of 110,600 mu over the previous year; The area of low-yield and low-efficiency tea gardens in the province has reached 1.7 million mu, the area of mechanical tea gardens has reached 2.7637 million mu, and the area of green prevention and control has reached 4.615 million mu.

A batch of demonstration bases has accelerated. This year, tea bases in Rongxian County, Zigong City and Pingwu County, Mianyang City were selected into the list of high-quality development bases for agricultural international trade in the whole province, Shuang Fu Town, Emei Mountain City and Jiezi Town, Chongzhou City were selected as national agricultural industrial strong towns, Tuanba Town, Dazhu County, Caoba Town, Yucheng District, Ya ‘an City, Xintian Town, Yingjing County, Bazhong City, Yunding Town, wangcang county Mumen Town, Guangyuan City and Kuiduo Town, Jiulong County, Ganzi Prefecture were selected as provincial agricultural industrial strong towns.

The deep processing of tea has been continuously broken through.

Near the end of the year, a large number of agricultural industrial projects in Sichuan have been accelerated.

In Fenghuanghu Village, Dadukou Town, Naxi District, Luzhou City, the agricultural and sideline products processing park (tea processing factory) in Naxi District will speed up the decoration and equipment installation, and it is planned to be put into operation before the end of the year. After the park is put into operation, the annual processing capacity will reach 5,000 tons, which will effectively solve the problems of local tea planting, processing and sales, further enhance the tea processing capacity of Naxi Tea Modern Agricultural Park, extend the industrial chain, and cultivate and expand the scale of Naxi tea trading market.

As the "hometown of early morning tea in China", Naxi District is the earliest area where tea trees germinate at the same latitude in the world. In recent years, Naxi District regards the tea industry as one of the leading industries in the whole region, and based on the development idea of "early and organic", it cultivates refined Sichuan tea and builds a billion-dollar tea industry.

In view of the problems faced by Sichuan tea, such as low comprehensive utilization rate of tea deep processing and insufficient development of high-tech products and high value-added products, it is listed as an important matter for the high-quality development of Sichuan tea industry to improve the processing level of refined Sichuan tea. This year, Sichuan has further promoted the clean and standardized construction of tea enterprises, promoted the continuous, automatic, digital and intelligent transformation of production lines, improved the grading and product packaging capabilities, and improved the production efficiency and processing level of processing equipment. Around the construction of enterprise raw material base, guide the nearest standardized layout of processing workshops, transform and optimize processing equipment, and realize clean production.

The proportion of high-end famous tea continues to increase. This year, the province’s famous tea output reached 258,000 tons, the output value reached 35.49 billion yuan, the clean processing rate reached more than 75%, the mechanism rate reached 92%, and the facilities and equipment such as storage, preservation and cold chain logistics were more perfect. The output of characteristic craft teas such as yellow tea, white tea and purple tea continued to increase. This year, the output of yellow tea and purple tea in Guangyuan reached 70 tons and 1.2 tons respectively, with an output value of 1 billion yuan and 0.2 billion yuan.

The development of extended chain products continued to accelerate. This year, Guangyuan introduced the team of Liu Minru, a master of traditional Chinese medicine, to develop the value of brand tea, and Ya ‘an and west china hospital jointly studied the value of Tibetan tea, continuously extending the industrial chain and strengthening the value chain.

"Sichuan tea leaves Sichuan" runs out of "acceleration"

On November 15th, at the first China (Heilongjiang) International Green Food and National Soybean Industry Expo, the billboard printed with "Tianfu Longya Quality Sichuan Tea" was particularly conspicuous.

"This is Sichuan Tea’s’ Kanto’ after four years!" A comparison of the participation of Sichuan tea made Jiang Ningshan, deputy secretary of Sichuan Sichuan Sichuan Tea Brand Promotion Association, happy-four years ago, at the seventh Heilongjiang Green Food Industry Expo, there were only four tea enterprises in the province participating in the 200-square-meter exhibition area. In this activity, the 288-square-meter exhibition area occupied two-thirds of the product display, and the remaining space was crowded into 10 tea enterprises.

Not just an exhibition. This year, in Harbin Dafa International Tea City, as the first "stagnation point" of Sichuan tea in Northeast China, the Harbin Marketing Promotion Center of "Sichuan Tianfu Longya Quality Sichuan Tea" officially opened, which will exert its strength in the fields of Sichuan tea culture communication, Sichuan tea brand marketing, market development, regional investment promotion and joining, and form a complete three-dimensional service system. In addition, at the end of November, the promotion activity of Tianfu Longya Micangshan Tea in Urumqi was held in Urumqi Economic and Technological Development Zone (Toutunhe District), and the pace of Sichuan tea leaving Sichuan was more intensive.

The relevant person in charge of Sichuan Chuancha Brand Promotion Association introduced that this year Sichuan established an operating mechanism for the development, promotion, protection and utilization of Sichuan tea brands, built a brand system of "regional brand+enterprise brand+product brand", and promoted the construction of national and provincial geographical indication product protection demonstration zones. At the same time, adhere to the "Tianfu Longya" provincial public brand as the guide, and jointly promote the creation of regional public brands such as "three mountains and one red in the morning", establish and improve the brand standard system, increase the intensity of standard implementation and use, and conduct enterprise self-inspection, government sampling inspection and social supervision on products.

"Sichuan tea leaves Sichuan" runs out of "acceleration" This year, we continued to intensify the promotion of brand and quality Sichuan tea, and successively held tea events such as Sichuan Tea Mining Week, the 12th Sichuan International Tea Expo, the 4th International (Leshan) Green Tea Conference, and participated in exhibitions and sales activities such as China International Tea Expo and China (Chongqing) International Tea Industry Expo. During the Chengdu Universiade, Guangyuan Huangcha held a promotion activity of "Join hands with the Universiade to play in Guangyuan", and Yibin, Guangyuan, Ya ‘an and other places held promotion activities in Beijing, Urumqi and other major sales areas to further promote "Sichuan tea out of Sichuan".

Brand value continues to improve. This year, in the national tea regional public brand value selection, "Tianfu Longya" achieved excellent results of 4.321 billion yuan, and regional public brands such as "Mengdingshan Tea" and "Emeishan Tea" were among the best. In the list of 100 "Tianfu Granary" boutique (cultivated) brands released in 2023, 29 tea regional public brands, corporate brands and product brands were selected.

The new track boosts Sichuan tea "out of the circle". In April this year, Sichuan Shucha Industrial Group Co., Ltd. launched a new tea brand "Tea Tea Master" in Taikooli, Chengdu; In September, Sichuan Tea Group Co., Ltd. created a new Chinese tea shop "Chuanyan Tea Language" and opened four stores in Yibin at the same time; In November, during the Wuzhen Summit in world internet conference, the new tea "Freeze-dried Flash White Tea Coffee" under the regional public brand of "Dazhu White Tea" in Dazhu County was officially released.

Live broadcast with goods continuously enhances the influence of Sichuan tea. Sichuan Tea Industry Group Co., Ltd. relies on the advantage of "tea industry e-commerce live broadcast base" to realize the transformation of traffic and sales through high-frequency exposure of e-commerce live broadcast, accelerate the development of market-oriented branding, attract the concentration of external capital, resources and talent elements, open up the internal and external circulation of tea industry chain, and help "Sichuan tea leaves Sichuan" and brand break through.

Promote the high-quality development of refined Sichuan tea

"By 2030, the annual comprehensive output value of Sichuan tea will exceed 200 billion yuan, basically building a strong province of modern tea industry." Nowadays, it is getting closer and closer to achieving this goal, and the idea of accelerating the high-quality development of refined Sichuan tea is clearer.

Promote the improvement of tea garden quality and efficiency. We will continue to implement the construction of the dominant characteristic industrial cluster of morning tea in southwest Sichuan and the industrial cluster of black tea in Gongfu, Sichuan, guide the modern tea industrial park with foundation to establish a national modern agricultural industrial park, comprehensively promote the upgrading and transformation of low-yield and inefficient tea gardens, build a number of demonstration films of famous and excellent tea by machine, and build a record base for export tea. Promote the application of equipment such as fertilizer and water integration and smart tea gardens in areas where conditions permit, and improve the modernization level of tea gardens.

Improve the processing level of refined Sichuan tea. Support the initial processing into the base, build a processing workshop based on the specifications of the raw material base, and comprehensively improve the level of initial processing in the place of origin. Encourage refined processing into the park, improve storage and preservation facilities and equipment, improve the ability of grading and product packaging, and improve the quality, quality and commercialization of refined Sichuan tea. Accelerate the development of "new tea", expand the application of tea in medicine, health care products, food and cosmetics, and extend the industrial chain. Support the development of characteristic products such as yellowed tea, albino tea and purple tea.

Cultivate and expand the main body of market operation. We will promote the close cooperation and development of state-owned capital and private enterprises around primary, refined and deep-processed tea products and upstream and downstream related industries, and encourage powerful enterprises to integrate resources across regions. Relying on the working mechanism of "specialized and innovative" small and medium-sized enterprises and large enterprises and groups, we will develop a number of key benchmark tea enterprises with strong rural revitalization and driving force. Support leading tea enterprises to actively participate in the construction of tea industrialization consortium led by village collective economic organizations, farmers’ professional cooperatives, family farms and tea farmers, and promote the action of "prospering thousands of villages with Sichuan tea".

Create a famous brand in tea industry. Continue to implement the brand-building strategy of "regional brand+enterprise brand+product brand", and support the provincial-level regional public brand of "Tianfu Longya" to hold promotion activities in the main sales area to enhance brand value and product sales. Support the creation of regional public brands such as Mengdingshan Tea, Emeishan Tea, Micangshan Tea, Yibin Morning Tea and Chuanhong Gongfu Tea, and enhance the visibility of regional brands.

Build a marketing network. Establish and improve the marketing system of Sichuan tea, and explore the market-oriented and long-term operation mechanism of Sichuan tea marketing promotion center. Make Sichuan International Tea Expo a well-known tea industry exhibition in China. Organize key leading enterprises to actively participate in "China International Tea Expo", "China (Heilongjiang) International Green Food and National Soybean Industry Expo", and other major exhibition and sales activities to expand the market share of Sichuan tea. Open up direct sales channels for consumers such as live broadcast and delivery, and guide the standardized development of tea e-commerce.

Continue to promote the integration of tea tourism. Promote the construction of tea gardens as scenic spots, and develop a "tea tour" economy that integrates tea garden sightseeing, tea making experience, tea art appreciation and leisure and health preservation. Unify the development of tea industry with the construction of livable and suitable industries and beautiful rural areas, improve service facilities, empower tea, and promote the integration and mutual promotion of production villages and production cities. Dig deep into promoting Sichuan tea culture and tell good stories about Sichuan tea.

Looking to the future, Sichuan Tea, which stands at a new starting point, aims at a new goal and continues to help the rural areas to revitalize in an all-round way!(Xialv Image courtesy of Sichuan Sichuan Tea Brand Promotion Association)